President’s Letter

While listening to media expert and author Ryan Holiday deliver his keynote presentation at last month’s PRSA Western District Conference in Riverside, I was struck by how the conference theme, #PRmatters, was at once a message of optimism and protest. From the optimism side, our contributions as PR professionals have never been more apparent or…

Event Recap: 2017 State of the State of PR

Two of Los Angeles’ leading PR executives joined two of the city’s top entertainment journalists on February 15 at General Assembly in Downtown LA to dissect the dramatic changes underway in news coverage, and how these changes are redefining “news” and what it means to be a “news provider.” The panel featured The Wrap Founder…

PRSA-LA Hosts 5th Annual PRSSA One-Day Conference

  By Dani Ganley, Member, Arizona State University PRSSA PRSA-LA hosted the 5th annual PRSSA One-Day Conference on Saturday, February 25, at Loyola Marymount University (LMU). More than 55 students from 12 PRSSA chapters were represented at the event, most from California universities, with a few students from Arizona State University as well.   PRSSA…

Event Recap: Feb. 3 Independent Practitioner Workshop Focuses on Becoming “Agency Ready”

“Are You Agency Ready?” — PRSA-LA’s first half-day workshop dedicated to independent practitioners — drew a near-capacity crowd of new and seasoned solopreneurs seeking expert advice for aligning their practices with the needs of small, medium-sized and large agencies. The event was held February 3 at Lawry’s The Prime Rib in Beverly Hills. A panel…