JessPHeadshotJessica Payne is the founder of STRATEGY FOR IMPACT, a personal brand and digital marketing consultancy based in Los Angeles. Jessica specializes in using holistic brand strategy — the bringing together of content, channels and communities — to create powerful relationships and sublime online experiences. Through her work both in the Unites States and abroad, Jessica has successfully launched award-winning campaigns, rallied communities, coached executives and entire teams, and activated tens of millions of consumers through social media engagement.

Jessica is a firm believer in empowerment by raising the bar on communications. She pays it forward regularly with motivational insights on social media and her Strategy Bites Podcast and as a guest speaker. When not working, Jessica can be found as far away from a computer as possible — typically running at the Rose Bowl or enjoying LA’s many green spaces.

In addition to serving on the PRSA-LA Board of Directors, Jessica is also an active member of the PRSA-LA IPA committee.