Sallie OlmstedWith twenty three years of technology, corporate, digital media and consumer brand marketing public relations experience, Sallie oversees the Convergence unit that manages the intersection of technology and science with digital media, entertainment and consumer products.

Sallie has led the public relations charge for many new category introductions across hardware, software, consumer products and services for broadcasting & cable, digital cinema, 3D imaging, 3D audio, satellite radio and television, Internet radio and streaming content, mobile /wireless, solar power and medical robotics.

Integrating the wide consumer appeal of entertainment with consumer brands is one of Sallie’s specialties including creating and executing campaigns with: Tim Kring’s Conspiracy For Good and Nokia; Texas Instruments and CBS’ “NUMB3RS” to create “We All Use Math Every Day™, a grassroots teen math education program; and leveraging celebrity endorsers Lance Armstrong for FRS energy drink and David Beckham for Cabo Sao Roque Resort in Brazil.

Her team also assists clients with corporate, legal and crisis communication needs, skillfully guiding clients through internal and external communications challenges. Crisis, legal and merger/acquisition communications support clients include Aid for AIDS/Serra Ancillary Care Corporation, William Jefferson Clinton Foundation, Gibson-Baldwin, IMAX, Laser Light Engines, Loeb & Loeb, Rentrak, Shangri-La Industries, Texas Instruments and University Medical Pharmaceuticals.

With many years of international PR and marketing experience gained through client campaigns conducted in North America, Europe, Asia and Latin America, Sallie helps clients adapt and promote their offerings in new markets, and also assists offshore clients in navigating U.S. business channels and practices.

A trade show and conference expert, Sallie has been managing conference operations, media relations and speaker placement strategies for more than a two decade working with events including TED, TEDMED, EG-The Entertainment Gathering, 3D Entertainment Summits, Dow Jones Conferences, World Economic Forum, and has also mounted significant programs for clients at CES, CTIA, E3, InfoComm, MacWorld, NAB, NCTA, ShoWest and Siggraph.

Sallie holds a Bachelor of Business Administration degree in International Business from The George Washington University, and serves as an alumni curriculum advisor to the GWU School of Business. She is a member of the Academy of Television Arts & Sciences in the Interactive Media Peer Group, and is a past chair of the IMPG Executive Committee’s Entertainment Industry Outreach Task Force.

Sallie’s non-profit volunteer experience includes serving as board member and international assembly delegate for PRSA-Los Angeles, as well the Alliance for Housing & Healing/Aid for AIDS, a Los Angeles-based social services agency. She guest lectures in marketing and public relations topics at Southern California area academic institutions including Pepperdine University, Loyola Marymount University, UCLA and USC.

SALLIE OLMSTED
Executive Vice President
Rogers & Cowan