2015 PRSA-LA Committees

Volunteer service on a committee is reserved for members in good-standing with PRSA National and the LA Chapter. It’s a great way to get involved, help the chapter and meet PR colleagues and prospective clients.

To learn more, please contact the Committee Chairperson through the PRSA-LA Office, info(Replace this parenthesis with the @ sign)prsala.org listed below for the 2015 Committee that interests you. If you are not yet a PRSA-LA member, click here for membership information.





Chair: Marisol Barrios, APR

Committee Responsibilities:

  • Identify potential members and develop/implement an outreach plan for each area of concentration (big/small agencies, independent practitioners, young professionals, etc.).
  • Work with the Newsletter and PR & Marketing committees to advertise PRSA membership promotions.
  • Plan and stage a prospective member reception.
  • Reach out to new members, help them feel welcome, identify interests and encourage active participation. Committee members will be responsible for personal phone calls to new members, meeting them at monthly programs and introducing them to others.


Independent Practitioners Alliance (IPA)

Chair: David Garcia

The Independent Practitioners Alliance (IPA) is a special interest group within PRSA-LA comprising public relations professionals who either have their own single-member consultancy or provide freelance PR services. The IPA committee focuses on developing opportunities for professionals to network, collaborate and share resources to help their businesses thrive.

Committee responsibilities:

  • Plan and conduct regularly scheduled professional development events or networking meetings for independent PR practitioners to help further their businesses, create joint partnership opportunities, and share ideas and support for growing their practices.
  • Identify and promote resources that benefit independent PR practitioners.


Senior Roundtable

Co-Chairs: Stefan Pollack

Committee Responsibilities:

Develop the chapter’s renewed senior roundtable group

  • Recruit group members
  • Plan and produce group events



Co-Chairs: Alan Caldwell, APR and Diane Bergman, APR

Committee Responsibilities:

  • Build Board/Chapter commitment to multicultural and diverse programming and policies.
  • Track and report multicultural diversity at all levels of engagement and make recommendations to the board.
  • Plan and coordinate one dynamic multicultural/diversity program during the course of the year.



Chair:  Cheryl Robinson, APR


The Accreditation in Public Relations (APR) program is open to those with at least five years of professional, full-time PR experience. APR is earned by passing written and oral examinations that test competence in and knowledge of the public relations field.

Committee Responsibilities:

  • Promote APR participation, mentor candidates, serve on readiness review panels, find locations and coordinate logistics and materials for preparation classes.



Chair: Board of Directors

Committee Responsibilities:

  • Enhance awareness among business and government leaders of the important role public relations plays in our region.
  • Ensure PRSA-LA contributes to public discourse on issues that affect the PR profession


Young Professionals

Board Liaison: Francisco Aguirre, YP Board President


Chair: Holly Ferris (holly(Replace this parenthesis with the @ sign)prsala.org)

Committee Responsibilities:

  • Coordinate, plan and guide activities of numerous PRSSA chapters throughout the Southern California region.





Chair / Editor:  Philip Sokoloski (philip(Replace this parenthesis with the @ sign)prsala.org">philip(Replace this parenthesis with the @ sign)prsala.org)

Committee Responsibilities:

  • Create a monthly electronic newsletter highlighting chapter activities and news.
  • Solicit and/or write articles and develop/compile other newsletter content


Web Site

Chair: Victoria Lelash, APR and Mindy Brundige

Webmaster: Brian Wold ( bw(Replace this parenthesis with the @ sign)brianwold.com">bw(Replace this parenthesis with the @ sign)brianwold.com)

Committee Responsibilities:

  • Work with the Board, Executive Director and Webmaster to make recommendations to improve PRSA-LA’s website and institute appropriate new media initiatives to serve PRSA-LA’s members, recruit new members and inform website visitors of chapter activities.


Social Media

Chairs: Erik Deutsch and Jessica Payne
Committee Members: Roland BaChoura, Meri Elbakyan, Victoria Green, Mary Marandjian

Committee Responsibilities:

  • Promote Chapter activities, membership and positive awareness of PRSA-LA via major social media channels.
  • Post and share chapter-related information and join the conversation to promote greater engagement with members, the PR community in Southern California and beyond.


Public Relations & Marketing

Chair: Joe Marchelewski (jmarchelewski(Replace this parenthesis with the @ sign)shernoff.com">jmarchelewski(Replace this parenthesis with the @ sign)shernoff.com)

Members: Open

Committee Responsibilities:

  • Create and implement a PR and marketing plan to promote the Chapter and its programs.
  • Identify industry and general interest media outlets and key influencers to promote PRSA-LA activities
  • Write and distribute news releases and pitch PRSA-LA as a local source for information on stories related to PR/marketing
  • Act as liaison to the newsletter and website committees; ensure photos are taken at events and made available to these committees.
  • Publicize chapter activities and member accomplishments





Chairs: Peter Hidalgo (peter(Replace this parenthesis with the @ sign)prsala.org">peter(Replace this parenthesis with the @ sign)prsala.org) and Erik Deutsch

Committee Responsibilities:

  • Review chapter sponsorship guidelines and make recommendations to the board
  • Identify sponsorship needs for various programs/chapter activities.
  • Develop and implement a plan to identify potential sponsors
  • Solicit and pursue sponsorship opportunities; coordinate fulfillment.


Referral (Agency/Practitioner) Directory

Board Liaison:  Mindy Carson Brundige (mindy(Replace this parenthesis with the @ sign)prsala.org">mindy(Replace this parenthesis with the @ sign)prsala.org)

Chair: Open

Committee Responsibilities:

  • Develop and implement a plan to promote the Directory, solicit listings/ads and follow up as needed.


PRism Awards Call For Entries/Judging

Co-Chairs: Philip Sokoloski and Victoria Lelash, APR

Members: Open

Committee Responsibilities:

  • Coordinate the Awards solicitation, including production and distribution of “Call for Entries” materials,
  • Follow up with appropriate agencies/companies and inform finalists.
  • Liaison with PRism Awards Show committee as needed.
  • Convene to review and judge award entries from another PRSA chapter (which in turn judges our PRSA-LA PRism Awards entries).


PRism Awards Show

Board Liaison: Mindy Carson Brundige ( mindy(Replace this parenthesis with the @ sign)prsala.org">mindy(Replace this parenthesis with the @ sign)prsala.org)

Co-Chairs: Victoria Lelash, APR and Philip Sokoloski

Committee Responsibilities:

  • Plan and coordinate all logistics related to the PRisms Awards show, including producing event invitations, design and printing the program, securing PRSSA student volunteers, recruiting presenters and producing appropriate signage.
  • Conduct follow up calls to finalists and sponsors who have not RSVPd; ensure all sponsors’ banner ads and links are collected and added to website.





Don Perkins Grant

Chair: Denise Ferguson, Ph.D., APR

Committee Responsibilities:

  • Create notification packet and send to non-profit organization prospects.
  • Review applicants, determine winner and follow up with grant recipient for final report on how the grant funds were used.
  • Work with Sponsorship Committee to identify potential grant sponsors and solicit funds.


Trevett Award



Committee Responsibilities:

  • Manage the process to promote scholarship award bestowed to YP professionals
  • Process applications, select panel of judges, manage judging process, coordinate trophy order, etc.




At Breakfast With…

Co-Chairs: Linda Martin, APR

Committee Responsibilities:

  • Develop and coordinate topics and manage logistics for five ABW programs throughout the year.
  • Secure media panelists and venues
  • Work with the sponsorship committee to raise sponsorship funding
  • Create program notices and ensure distribution.


Monthly Programs

Co-Chairs: Victoria Lelash, APR, and Diane Bergman, APR


Committee Responsibilities:

  • Develop topics and coordinate monthly chapter events.
  • Conduct outreach and confirm speakers.
  • Work with sponsorship committee to secure event-specific funding.
  • Create program notices and oversee distribution.
  • Work with PR & Marketing committee to promote each event


Quality Time With PR Minds

Chairs: Vicky Lelash, APR (vicky(Replace this parenthesis with the @ sign)prsala.org">vicky(Replace this parenthesis with the @ sign)prsala.org) and Dawn Wilcox, APR (dwilcox(Replace this parenthesis with the @ sign)chla.usc.edu">dwilcox(Replace this parenthesis with the @ sign)chla.usc.edu)

Committee Responsibilities:

  • Engage nonprofits and public relations professionals in PRSA-LA’s signature one-day community service event to benefit local nonprofit organizations.
  • Identify and invite nonprofit organizations to participate
  • Recruit PR professionals to volunteer as consultants
  • Work with sponsorship committee to secure funding
  • Work with PR & Marketing committee to promote