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The Los Angeles chapter conducts an annual accreditation preparation class to help APR candidates prepare for the APR standardized test and readiness review.  In 2010, the class was held on six consecutive Wednesday evenings, from September 1 through October 6, at a cost of approximately $30 per student.  In order to particupate, applicants were required to submit their application and fee to the Universal Accreditation Board.   A similarly-structured class will be conducted in the spring of 2011, if there is adequate interest among the membership.

If you’re interested in the 2011 accreditation prep class, contact Sallie Olmsted, APR, at solmsted@rogersandcowan.com.

To review the APR application, visit  http://www.praccreditation.org/documents/APRapplication2010.pdf

Cost of the class series is expected to be approximately $30.  It’s brown bag, so you’re welcome to bring and enjoy your dinner during class.

Here’s how they structure the fees:

“$385: Single payment covering the full Examination fee; due at time of application. If you choose this option, the $25 application fee will be waived.

$410: Two payments of $205 covering the full Examination fee and $25 application fee; one due at time of application and the remainder due when candidate completes Readiness Review and is authorized for the computer-based Examination.

All fees paid are not refundable or transferable.

From the date this application is approved and the candidate is notified, the candidate has one calendar year to complete the required Readiness Review and take the computer-based Examination.

Please see www.praccreditation.org for candidate process chart.”

For additional information, contact Sallie Olmsted, APR, at solmsted@rogersandcowan.com.

Maintaining Your APR

Every three years, PRSA members accredited after January 1, 1993 and participating organization members accredited after January 1, 1998 must accumulate the required number of points in continuing education, professionalism or service categories as part of the Maintenance of Accreditation Program.  This further strengthens the value of APR and keeps professionals actively involved in the most current theories and practices of the public relations profession.

It is incumbent upon the accredited member to notify the UAB every three years of the continuing education credits earned toward maintaining APR certification.  Download the APR Accreditation Maintenance Form at http://www.praccreditation.org/currentAPRs/Maintenance.html.

Contact Sallie Olmsted, APR, with any questions:  solmsted@rogersandcowan.com

HOW AND WHY: Is Accreditation for You?

PRSA Accreditation, putting the APR after your name, is valuable to you as a public relations practitioner as evidence of your dedication and achievement – and is vital to PRSA as we build a membership with measurable credentials.  Approximately 20% of PRSA members are Accredited, and your addition to that growing number of APR’s would demonstrate your personal commitment to excellence.

The Chapter’s accreditation program works to identify candidates for APR and assist them in pursuing accreditation.  This year the LA Chapter has six candidates preparing for their readiness review session, after which successful candidates may proceed to the online examination.

For additional information, email Sallie Olmsted, APR at solmsted@rogersandcowan.com.  For general APR information, go to www.prsa.org and click on accreditation link.

FREQUENTLY ASKED QUESTIONS:

1.  What does APR mean?

Accredited in Public Relations, a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board.

2.  Who is eligible?

Any member of UAB participating organizations, including PRSA, with five years or more experience as full-time practitioner or teacher of public relations.

3.  What is the cost?

“$385: Single payment covering the full Examination fee; due at time of application. If you choose this option, the $25 application fee will be waived.

$410: Two payments of $205 covering the full Examination fee and $25 application fee; one due at time of application and the remainder due when candidate completes Readiness Review and is authorized for the computer-based Examination.  All fees paid are not refundable or transferable.

4.  How long does accreditation take?

Preparing for the Readiness Review panel, required to proceed to the examination, may take several months, depending on individual study habits; once a candidate passes Readiness Review, he or she has one year to take the online final examination at one or more than 300 Prometric Testing Centers in the United States, Canada and Puerto Rico.

5.  What is the Readiness Review panel?

A one-to-two-hour review of a candidate’s experience and understanding of the theories, techniques and history of public relations, including presentation of a campaign or project for which the candidate had a key responsibility.

Answers to many other questions about Accreditation may be found on the PRSA national web site, www.prsa.org.

For additional information, contact Sallie Olmsted, APR, at solmsted@rogersandcowan.com.