July President’s Letter

Last month’s Career Master Class featured many helpful tips on managing a PR career in the real world.  If you missed it, you might enjoy the event recap and summary advice available this month on L.A. Connect. Meanwhile, if this summer finds you looking for additional ways to stand out in your career, some upcoming chapter activities may…

Event Recap: Career Master Class – How to Manage a PR Career in the Real World

Last month, PRSA-LA hosted a Career Master Class for PR professionals to explore the concrete steps it takes to move a career forward in today’s challenging environment. The panel included Farida Waquar, AAE, Willis Communications; Jade Stevens, Communications Director, State Assemblymember Sebastian Ridley-Thomas; Melissa Kinch, Managing Director, Ketchum; Phyllis Tucker, Senior Partner T&T Public Relations;…

Survey Provides Snapshot of Indie Practices

Nearly a decade after its last national billing and rates survey, PRSA’s Independent Practitioners Alliance (IPA) conducted a new online survey last fall that was expanded to include other business practices, including hours worked, billing methods, services provided, subcontracting and benefits (retirement planning, health care, etc.) The results were first released at a section webinar…

May President’s Letter

In speaking with fellow members of PRSA, one of my favorite questions to ask is what motivated them to join the organization. Invariably, I receive one of three answers. The most common answer I receive is that they learned of PRSA through word-of-mouth referral, which is unsurprising given the persuasive power of direct testimony. The…

Member News: Shell Amega Promoted to SVP and CCO at California Science Center Foundation

PRSA-LA Board Member, Shell Amega, has been promoted to Sr. Vice President and Chief Communications Officer at the California Science Center Foundation. Shell has been at the helm of Science Center Foundation Communications for 17 years. Previously, Shell served in communications at the American Red Cross, California African American Museum, UCLA and Pepperdine University. She…

Member News: National Honey Board Taps Porter Novelli’s L.A. Office to Build Buzz

Porter Novelli has announced that its Los Angeles-based food practice will manage consumer branding for the National Honey Board – the industry-funded group tasked with promoting the benefits and uses for honey and honey products. PRSA-LA Board Member and Porter Novelli Southern California Partner/Managing Director Linda Martin, APR says her team will provide strategic planning, media…

Upcoming PRSA Webinar

Brush up on your PR skills by tuning into these FREE upcoming webinars:

Using Analytics to Power Your PR Campaigns from Start to Finish

Presented by Adam Singer; product marketing manager, Google Analytics
June 6, 2017

Free to PRSA Members

($200 for Non Members)

Register Here

April President’s Letter

A mentor who advised me early in my career counseled me to always embrace unfamiliar work. At the time, that meant editing cover letters and resumes for his clients during the week and painting picnic tables in his backyard on weekends (both for the same generous wage). At the time, I was grateful for the…