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2011 PRism Awards

The 2011 PRism Awards were held November 9 in Los Angeles. Congratulations to the PRism Award winners and Award of Excellence recipients.

2011 PRism Award Winnners

Cat Name — Sub Cat Name Title of Entry Presented to
Crisis Communications — Corporate/Business Los Angeles Applies to Help Aflac Find its Voice Citizen Paine for Aflac
Corporate Communications — Non-Profit Ronald Reagan Presidential Foundation Centennial Celebration Robert Bauer, Director of External Affairs
New Product/Service Launch — Consumer: Under $50,000 Launch Budget Driving MX vs. ATV: Alive to the Top: Bringing the Off-Road Racing Video Game to the Masses Allison & Partners
New Product/Service Launch — Consumer: $50,000 to $100,000 Launch Budget Toyota Entune Has an App for That GolinHarris
New Product/Service Launch — Consumer: $100,000 or More Launch Budget Nintendo 3DS: How PR Proved That Seeing is Believing GolinHarris and Nintendo of America
New Product/Service Launch — Business-to-Business Bluebeam Goes eXtreme Bluebeam Software, Inc.
Ongoing Product or Service Program — Consumer: $100,000 or More Annual Budget Butterfinger the 13th: You Can’t Scream with Your Mouth Full GolinHarris
Ongoing Product or Service Program — Business to Business Accounting for Market Leadership: Putting a “W” on the Board for Ernst & Young Olmstead Williams Communications
Cause-Related Marketing Campaigns — Corporate/Brand Farmers Field AEG
Social Marketing/Influencer Marketing Smell Like a Man Man Campaign: Old Spice Rides Horse Into History via Twitter and YouTube Citizen Paine and Old Spice
Community Relations Water Reliability 2020 Program West Basin Municipal Water District
Government/Public Affairs C.H.O.I.C.E. Campaign Chandler Chicco Agency
Public Education LIVESTRONG Hispanic/Latino Engagement LIVESTRONG and Edelman
Non-Profit Campaign LIVESTRONG Hispanic/Latino Engagement LIVESTRONG and Edelman
One-Time Media or Special Events — Corporate/Brand: Under $50,000 Budget Disney’s Minnie Muse Launch Event Disney Consumer Products
One-Time Media or Special Events — Corporate/Brand: $50,000 to $100,000 Budget “A Grand Celebration at Sea:” Cunard Line’s Inaugural Rose Parade Float GolinHarris for Cunard Line
One-Time Media or Special Events — Corporate/Brand: $100,000 or More Budget Twentieth Century Fox Home Entertainment Shatters Guinness World Record with Back-to-Back Jack Bauer in “24″ DVD Launch Event Twentieth Century Fox Home Entertainment and Hill & Knowlton
One-Time Media or Special Events — Non-Profit: Under $25,000 Budget Inspiring People to Better Health Through a Rose Parade Float by Kaiser Calvin Naito (formerly with Kaiser)
One-Time Media or Special Events — Non-Profit: $25,000 or More Budget South Los Angeles Welcomes Kaiser Permanente Kaiser Permanente West Los Angeles Medical Center Public Affairs Team
Internal Communications/Employee Relations Blue Shield of California’s Campaign to Prevent Medicare Fraud, Waste and Abuse Blue Shield of California
Multicultural Communications Program — Corporate/Brand: Under $50,000 Budget Pampers U.S. Hispanic Miracles Campaign Pampers with Citizen Paine
Multicultural Communications Program — Association/Gov’t/Non-Profit Organizations LIVESTRONG Hispanic/Latino Engagement LIVESTRONG and Edelman
Green/Sustainable Programs — Ongoing: Corporate/Consumer Brand Fueling Awareness for Cleantech Pioneer FlexEnergy Inc. Olmstead Williams Communications
Healthcare Programs — One-Time Event Inspiring People to Better Health Through a Rose Parade Float by Kaiser Calvin Naito (formerly with Kaiser)
Healthcare Programs — Professional Outreach A New Brand – From the Inside Out Children’s Hospital Los Angeles
Entertainment Programs — One-Time or Special Event Twentieth Century Fox Home Entertainment Shatters Guinness World Record with Back-to-Back Jack Bauer in “24″ DVD Launch Event Twentieth Century Fox Home Entertainment and Hill & Knowlton
Entertainment Programs — Personality, Series, Music, Film or DVD Twentieth Century Fox Home Entertainment Shatters Guinness World Record with Back-to-Back Jack Bauer in “24″ DVD Launch Event Twentieth Century Fox Home Entertainment and Hill & Knowlton
Sports Programs — One-Time or Special Event Hot Wheels Goes Fearless at the Indy 500 Ketchum and Mattel
Sports Programs — Athlete, Personality, Team or Property Winning on the Web: Interactive Community Outreach Children’s Hospital Los Angeles
Travel, Tourism, Hospitality Programs 50 Essential Experiences: The Travel Bucket List Blog Princess Cruises
Pro-Bono Program — Service at No Charge Barbara Shore Lifetime Achievement Tribute Video Eric Allen, Joann Killeen, APR, Fellow PRSA; Brian O’Connor
Digital Public Relations Programs (Social Media Campaign) Pampers “Little Miracle Missions” Social Media Campaign Citizen Paine and Pampers
Digital Public Relations Tactics (Social Media) — Content Creation 50 Essential Experiences: The Travel Bucket List Blog Princess Cruises
Digital Public Relations Tactics (Social Media) — Push Communications Disney Living RT2WIN Sweepstakes Disney Consumer Products
Digital Public Relations Tactics (Social Media) — Web Sites (External or Internal) MyAmgen: Amgen’s Intranet Re-Design Amgen, Inc.
Writing — News Release Kirby’s Epic Yarn for Wii Keeps Players in Stitches with Creative Wordsmithing GolinHarris and Nintendo of America
Writing — Feature Story Why is Sister Mary Ellen Smiling? The California Wellness Foundation
Writing — Social Media GOOD Series: Whole Body at Whole Foods Market The Phelps Group
Writing — Backgrounder, White Paper or Technical Lowering Door-to-Balloon Times; Diagnostic and Invasive Cardiology Bylined Article Ketchum
Annual Report — Corporate/Business 2010 Pacific Maritime Association Annual Report Sugerman Communications Group
Annual Report — Non-Profit Organizations Imagine Magazine Annual Report Issue Children’s Hospital Los Angeles
Media/Press Kits — Online Newsroom (Web-Based Content) Disney Consumer Products Online Press Room Disney Consumer Products
Brochure Bluebeam Software’s eXtreme Brochure Bluebeam Software, Inc.
Newsletter — Corporate Internal iolo insider: Two PR Awards and 5 Spots Higher on Best Places to Work in LA List iolo technologies
Newsletter — Non-Profit Organizations Grantee The California Wellness Foundation
Special Purpose/Creative Materials — Photography Expanding Health Workforce and Its Diversity The California Wellness Foundation
Special Purpose/Creative Materials — Logo/Identity Design Helping Hispanics Recycle: Why the Curb Matters Curbside Value Partnership and Hill & Knowlton
Special Purpose/Creative Materials — Logo/Identity Design Film Works Logo Development FilmL.A.
Special Purpose/Creative Materials — Video Salt Shocker Video Series LA County Dept. of Public Health RENEW LA County and Rogers Ruder Finn
Special Purpose/Creative Materials — Teaser or Other Collateral Blue Shield of California’s Campaign to Prevent Medicare Fraud, Waste and Abuse Blue Shield of California
Special Purpose/Creative Materials — Audio-Visual Presentation/Communications Overcoming the Odds Katherine Moore, JVS and JB Letchinger, JBL Films
Media Placement — Broadcast A Royal Media Moment: CNN Coverage of Queen Elizabeth’s Royal Naming Ceremony GolinHarris for Cunard Line
Media Placement — Print Hashim’s Story of Survival Children’s Hospital Los Angeles
Media Placement — Online Ken May Be Plastic, But His Love is Real Ketchum and Mattel

2011 Award of Excellence Recipients

Cat Name — Sub Cat Name Title of Entry Presented to
Crisis Communications — Corporate/Business Zeno Group and Kia Motors America Manage Offensive Brazil-Based Ad Zeno Group
Corporate Communications — Corporate/Business P&G Professional Bolsters Awareness Through Thought Leadership Program P&G Professional ER Team and Citizen Paine
New Product/Service Launch — Consumer: Under $50,000 Launch Budget Introducing the KB Home Energy Performance Guide – an MPG-Like Rating for Home Energy Efficiency Allison & Partners
New Product/Service Launch — Consumer: Under $50,000 Launch Budget A Launch Fit For a Queen: The Royal Naming Ceremony of Cunard Line’s New Queen Elizabeth GolinHarris for Cunard Line
New Product/Service Launch — Consumer: $50,000 – $100,000 Launch Budget Unleashing the Kobo eReader Touch Edition at BEA 2011 Rogers & Cowan
New Product/Service Launch — Consumer: $100,000 or More Launch Budget Michael Jackson The Experience Video Game Moonwalks Into Spotlight Cohn & Wolfe and Ubisoft
New Product/Service Launch — Consumer: $100,000 or More Launch Budget Twentieth Century Fox Home Entertainment Shatters Guinness World Record with Back-to-Back Jack Bauer in “24″ DVD Launch Event Twentieth Century Fox Home Entertainment and Hill & Knowlton
Ongoing Product or Service Program — Consumer: $100,000 or More Annual Budget Smell Like a Man Man Campaign: Old Spice Rides Horse Into History via Twitter and YouTube Citizen Paine and Old Spice
Ongoing Product or Service Program — Consumer: $100,000 or More Annual Budget Hot Wheels Goes Fearless at the Indy 500 Ketchum and Mattel
Ongoing Product or Service Program — Business-to-Business P&G Professional Bolsters Awareness Through Inaugural Media Day P&G Professional ER Team and Citizen Paine
Cause-Related Marketing Campaigns — Corporate/Brand Shell Eco-marathon Americas Edelman Public Relations
Social Marketing/Influencer Marketing Blue Shield of California’s Campaign to Prevent Medicare Fraud, Waste and Abuse Blue Shield of California
Community Relations Toshiba Improves Patient Care by Putting Patients First Ketchum
Community Relations Southern California Edison’s Diversity Celebrations Nakatomi & Associates
Public Education Helping Hispanics Recycle: Why the Curb Matters Curbside Value Partnership and Hill & Knowlton
Public Education Film Works Public Education Campaign FilmL.A.
Non-Profit Campaign A New Brand – From the Inside Out Children’s Hospital Los Angeles
Non-Profit Campaign Ronald Reagan Presidential Foundation Centennial Celebration Robert Bauer, Director of External Affairs
One-Time Media or Special Events — Corporate/Brand: Under $50,000 Budget Be Good to Your Whole Body Media Event The Phelps Group
One-Time Media or Special Events — Corporate/Brand: Under $50,000 Budget World of Color VPE Public Relations
One-Time Media or Special Events — Corporate/Brand: $50,000 to $100,000 Budget Effectively Highlighting Seafood Recommendations in a Sea of Media Coverage Chandler Chicco Agency and National Fisheries Institute
One-Time Media or Special Events — Corporate/Brand: $100,000 or More Budget Chase Sapphire Creates MAD Cardmember Experiences: MAD MEN Partnership Ketchum
One-Time Media or Special Events — Corporate/Brand: $100,000 or More Budget X-47B Unmanned Combat Air System – First Flight UCAS-D Integrated Communications Team
One-Time Media or Special Events — Non-Profit: Under $25,000 Budget Dozens of Reasons to Help: The Salvation Army So Cal Division Celebrates National Donut Day to Help Veterans in Need The Salvation Army Southern California Division
One-Time Media or Special Events — Non-Profit: $25,000 or More Budget The Annenberg Foundation PITCH: AFRICA Hershey Cause
Internal Communications/Employee Relations MyAmgen: Intranet Launch Amgen, Inc.
Internal Communications/Employee Relations Just Turn Left – Preparing Clinicians to Move into a New Hospital Building Children’s Hospital Los Angeles
Multicultural Communications Program — Corporate/Brand: Under $50,000 Budget Southern California Edison’s Diversity Celebrations Nakatomi & Associates
Multicultural Communications Program — Association/Gov’t/Non-Profit Organizations Helping Hispanics Recycle: Why the Curb Matters Curbside Value Partnership and Hill & Knowlton
Multicultural Communications Program — Association/Gov’t/Non-Profit Organizations South Coast AQMD’s ‘A World We Can Change’ Nakatomi & Associates
Green/Sustainable Programs — One-Time or Special Event: Associations/Gov’t/Nonprofit Energy Upgrade California Los Angeles County – Home Makeover Contest: “Going Green is in Your Jeans” Allison & Partners
Green/Sustainable Programs — Ongoing: Corporate/Consumer Brand Defining Hyundai “BlueDrive” Ketchum
Entertainment Programs — Personality, Series, Music, Film or DVD The Voice NBC Universal
Entertainment Programs — Personality, Series, Music, Film or DVD Creating a Patriotic Campaign for Billy Ray Cyrus’ Buena Vista Album, “I’m American” Rogers & Cowan
Travel, Tourism, Hospitality Programs Cunard Royal Rendezvous Campaign GolinHarris for Cunard Line
Travel, Tourism, Hospitality Programs A Royal Celebration: Cunard Line’s Grand Celebrations Campaign GolinHarris for Cunard Line
Pro Bono Program — Service at No Charge Plastics Are Forever International Youth Summit 2011 The Wolcott Company
Pro Bono Program — Community Volunteer Program 20th Anniversary Lagrant Communications
Digital Public Relations Programs (Social Media Campaign) Disney Living Disney Consumer Products
Digital Public Relations Programs (Social Media Campaign) 50 Essential Experiences: The Travel Bucket List Blog Princess Cruises
Digital Public Relations Tactics (Social Media) — Content Creation People Helping People Agency Blog by Chris Perez Consulting Chris Perez Consulting
Digital Public Relations Tactics (Social Media) — Content Creation Salt Shocker Video Series LA County Dept. of Public Health RENEW LA County and Rogers Ruder Finn
Digital Public Relations Tactics (Social Media) — Push Communications Plant Savvy e-newsletter The Monrovia Team
Digital Public Relations Tactics (Social Media) — Web Sites Braille Institute of America Web Site Braille Institute of America
Digital Public Relations Tactics (Social Media) — Web Sites JVS, Building a Better Web Site, One Byte at a Time Katherine Moore, Erin Myrick, JVS; Ethan Goldstine, Kapow Inc.
Writing — News Release Inspiring People to Better Health Through a Rose Parade Float by Kaiser Calvin Naito (formerly with Kaiser)
Writing — Feature Story Designing the Future of Chinese Healthcare The Hoyt Organization
Writing — Social Media A Prevention Success Story The California Wellness Foundation
Writing — Speeches The Auto Industry: New Rules, New Challenges, New Customers Ron Kirkpatrick and Lora Jones
Writing — Op-Ed Honoring Veterans Through Philanthropy The California Wellness Foundation
Annual Report — Non-Profit Organizations Weathering the Storm: TCWF’s 2009 Annual Report The California Wellness Foundation
Media/Press Kits — Online Newsroom (Web-Based Content) Online Newsroom Children’s Hospital Los Angeles
Media/Press Kits — Online Newsroom (Web-Based Content) TCWF Champions of Health Professions Diversity Award The California Wellness Foundation
Brochure How to Apply The California Wellness Foundation
Newsletter — Corporate Internal An Emblem of Excellence: Cunard Crest Newsletter GolinHarris for Cunard Line
Newsletter — Corporate Internal Keeping Lee in the Loop The Hoyt Organization
Newsletter — Non-Profit Organizations Vanguard L.A. Gay & Lesbian Center
Special Purpose/Creative Materials — Photography Cleaner Industries on the Horizon The California Wellness Foundation
Special Purpose/Creative Materials — Logo/Identity Design Transformation: Creating the New Children’s Hospital Los Angeles Logo Children’s Hospital Los Angeles
Special Purpose/Creative Materials — Logo/Identity Design the new zpizza – the pure one The Phelps Group
Special Purpose/Creative Materials — Video Ultimate Tahiti: Beyond the Wave Tahiti Tourisme North America Team
Special Purpose/Creative Materials — Teaser or Other Collateral Helping Hispanics Recycle: Why the Curb Matters Curbside Value Partnership and Hill & Knowlton
Media Placement — Broadcast Volunteers Cuddle Babies in Hospital NICCU Children’s Hospital Los Angeles
Media Placement — Broadcast Nintendo 3DS Gets the Spotlight on “Late Night with Jimmy Fallon” GolinHarris and Nintendo of America
Media Placement — Print Seeing is Believing: Nintendo 3DS Front-Page Feature on Wall Street Journal Converts Readers to Believers GolinHarris and Nintendo of America
Media Placement — Print Creating a Local Expert out of a Pair of Libraries The Hoyt Organization
Media Placement — Online Nintendo Scores “The Big Interview” on WSJ.com GolinHarris and Nintendo of America
Media Placement — Online Scientists Bioengineer a Protein to Fight Drug-Resistant Leukemia The Saban Research Institute of Children’s Hospital Los Angeles