Congrats.jpg

 

2012 PRism Awards

The 2012 PRism Awards were held November 7 in Los Angeles. Congratulations to the PRism Award winners and Award of Excellence recipients.

2012 PRism Award Winners

Category Entry Title Entry Contact Organization
Reputation/Brand Management – Corporate/Business Getting the Right Calls: Brentwood Associates Defines its Brand Olmstead Williams Communications
Reputation/Brand Management – Non-Profit Organizations Since When Did Agriculture Become a Dirty Word? Ketchum
Reputation/Brand Management – Financial or Investor Relations Market Leader – Raising Visibility, Enhancing Valuation PondelWilkinson
Reputation/Brand Management – Corporate Social Responsibility Union Bank CSR Report Sugerman Communications Group
New Product/Service Launch – Campaigns or Programs, under $50,000 launch budget LTFS Introduction Changes the Storage Landscape Fleishman-Hillard
New Product/Service Launch – Campaigns or Programs, $50,000 to $100,000 launch budget Stretching the Skullgirls Campaign to Media Success Wonacott Communications, LLC
New Product/Service Launch – Campaigns or Programs, $100,000 and more launch budget Hot Wheels Brings the Daydreams of Fans around the World to Life in Double Loop Dare Ketchum
Ongoing Product or Service Program – Consumer Viviscal: Ambassadors of the Story of Women and Hair Loss CRT/tanaka
Ongoing Product or Service Program – Business-to-Business Counting on Thought Leadership for Growth in Ernst & Young’s West Region Olmstead Williams Communications
Community Relations – Community Relations Telling a Powerful Story Davies
Public Affairs – Public Affairs Los Angeles Business Council – CLEAN LA Solar Campaign Sugerman Communications Group
Public Education – Public Education Hands-On Health Express Fraser Communications
Non-Profit Campaign – Non-Profit Campaign SAG-AFTRA Merger Campaign SAG-AFTRA
One-Time Media or Special Events – Corporate/Brand: under $50,000 budget Shattering Media Goals with THQs Darksiders II Hands-Off Event Wonacott Communications
One-Time Media or Special Events – Corporate/Brand: $100,000 budget or more Hot Wheels Brings the Daydreams of Fans around the World to Life in Double Loop Dare Ketchum
One-Time Media or Special Events – Non-Profit: under $25,000 budget Communications for the Transport of Levitated Mass Los Angeles County Museum of Art
One-Time Media or Special Events – Non-Profit: $25,000 budget or more SAG-AFTRA Merger Campaign & Announcement SAG-AFTRA
Internal Communications/Employee Relations – Internal Communications/Employee Relations Lee & Associates New PR Update The Hoyt Organization
Multicultural Communications Program – Corporate/Brand It’s A Family Affair LAGRANT COMMUNICATIONS
Multicultural Communications Program – Associations/Government/Non-Profit Organizations First 5 Riverside Growing Healthy Minds Campaign Hershey Cause
Green/Sustainable Programs – One-Time or Special Event: Corporate/Consumer Brand Electrifying Interstate 5 – Turning a Regional Story into a National Conversation Fleishman-Hillard
Healthcare Programs – Ongoing Program Telling the Doctor Where it Hurts in 170 Languages & Dialects for Language Line Services Olmstead Williams Communications
Healthcare Programs – One-Time Event The Big Move: Years of Planning Culminate in the Move to the Marion and John E. Anderson Pavilion Children’s Hospital Los Angeles
Entertainment Programs – Ongoing: Organization/Corporate Red Carpet Strategy – Octavia Spencer & Designer Tadashi Shoji Film Fashion
Entertainment Programs – Personality, Series, Music, Film or DVD NBC Entertainment For Your Emmy Consideration NBC Entertainment, Universal Television
Sports Programs – One-Time or Special Event 2012 Amgen Tour of California GolinHarris
Sports Programs – Athlete, Personality, Team or Property Honda Los Angeles Marathon Sugerman Communications Group
Travel, Tourism, Hospitality Programs – Travel, Tourism, Hospitality Programs Tourism Australia: Showcasing Sophisticated Australia Ketchum
Pro Bono Program – Services at No Charge Prime Times Voices For Children Holiday 2011 It Factory Media
Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns) Ben’s Beginners Cooking Contest Porter Novelli
Digital Public Relations Tactics (Online Communications) – Websites Website Redesign for Pediatric Academic Medical Center Children’s Hospital Los Angeles
Digital Public Relations Tactics (Online Communications) – Webcasts Physician Therapeutics: The Leading Voice In Medical Foods PondelWilkinson
Digital Public Relations Tactics (Online Communications) – Social Media (including Facebook, Twitter, LinkedIn, Google +, YouTube, etc.) Jennifer Hudson Teams With Pampers On Special-Edition Downloadable “Lullaby” Track on Facebook Citizen Paine
Digital Public Relations Tactics (Online Communications) – Social Media (including Facebook, Twitter, LinkedIn, Google +, YouTube, etc.) Old Spice Mano a Mano in el Baño Citizen Paine
Digital Public Relations Tactics (Online Communications) – Blogger Campaign California Avocados: A Premium Blogger Program GolinHarris
Press Conferences – Press Conferences Canyon-Agassi Charter School Facilities Fund Sugerman Communications Group
Writing – News Release Uggie the Spokesdog Helps Nintendogs + Cats Bark New Life Into the Press Release GolinHarris
Writing – Feature Story “Shifting a Paradigm To Save Young Lives” The California Wellness Foundation
Writing – Social Media (i.e. writing specifically for online channels including Blogs, Facebook, Twitter, etc. Mock Concert Rider Multiplies Buzz for Nintendo’s The Legend of Zelda 25th Anniversary Concert Tour GolinHarris
Writing – Backgrounder, White Paper or Technical Toshiba America Medical Systems, Inc.; Millard Fillmore Episode of Care White Paper Ketchum
Writing – Speech Think C Children’s Hospital Los Angeles
Annual Report – Corporate Pacific Maritime Association 2011 Annual Report Sugerman Communications Group
Annual Report – Non-profit Organizations Imagine Annual Report, Children’s Hospital Los Angeles Children’s Hospital Los Angeles
Media/Press Kits – Media/Press Kits Move Day Media Kit Children’s Hospital Los Angeles
Brochure – Brochure STAR Service Brochure Children’s Hospital Los Angeles
Newsletter (Hardcopy or Electronic) – Corporate Cerrell Associates – Time Warner Cable E-Newsletter Cerrell Associates
Newsletter (Hardcopy or Electronic) – Non-profit Organizations E-Newsletter: Monthly Dose of News and Events Children’s Hospital Los Angeles
Newsletter (Hardcopy or Electronic) – Government/Association First 5 LA’s Monday Morning Report First 5 LA
Creative Tactics – Photography Dirty Water in Seville The California Wellness Foundation
Creative Tactics – Graphic Illustration Health Workforce Shortages The California Wellness Foundation
Creative Tactics – Video (i.e. PSA, webisodes) Since When Did Agriculture Become a Dirty Word? (Five Mini Documentaries) Ketchum
Creative Tactics – Teaser or Other Collateral Knight Foundation Games Evaluation Cause Communications
Creative Tactics – Audio-Visual Presentation/Communications (i.e., PPTs, special DVDs) Building for the Future JVS Los Angeles
Media Placement – Broadcast Nintendo PR ‘Drives’ Mario Kart 7 onto CNN GolinHarris
Media Placement – Broadcast How Waterpik’s Water Pulsator Won Over Dr. Oz to Become One of his Best Pieces of Advice Ever Ketchum, Inc.
Media Placement – Print The Hollywood Reporter – Funny Is Money Miller PR
Media Placement – Online NAMM’s National Wanna Play Music Week: CNN.com GolinHarris

2012 PRism Award Winners

Category Entry Title Entry Contact Organization
Reputation/Brand Management – Corporate/Business PacTrust Bank: Consolidator of Choice PondelWilkinson
Reputation/Brand Management – Corporate/Business From Unmanned Aircraft Systems to Clean Transportation – Positioning AeroVironment’s Electric Vehicle Fleishman-Hillard
New Product/Service Launch – Campaigns or Programs, under $50,000 launch budget Air New Zealand: Ed & Melanie’s Safety Sketch CRT/tanaka
New Product/Service Launch – Campaigns or Programs, under $50,000 launch budget ‘CelebrityMe’ Social Game Launch Miller PR
New Product/Service Launch – Campaigns or Programs, $100,000 and more launch budget Introducing a Simply Irresistible Combination: Nestlé Crunch Girl Scout Candy Bars GolinHarris
New Product/Service Launch – Campaigns or Programs, $100,000 and more launch budget Real Camry/Virtual Reveal GolinHarris
Ongoing Product or Service Program – Consumer Avocados: Every Day, Every Way CRT/tanaka
Ongoing Product or Service Program – Consumer A Seafood Brand and a Man Named Fish Fleishman-Hillard
Ongoing Product or Service Program – Business-to-Business Lee & Associates 2011-2012 PR Program The Hoyt Organization
Cause-Related Marketing Campaign – Cause-Related Marketing Campaign Wonka Sugar NERDs Unite! GolinHarris
Community Relations – Community Relations Community Benefit Report for Children’s Hospital Los Angeles Children’s Hospital Los Angeles
Community Relations – Community Relations Time Warner Cable’s Super Connector Search Westbound Communications
Public Affairs – Public Affairs A Bridge to a Sustainable Future Davies
Public Affairs – Public Affairs City of West Hollywood Opens New West Hollywood Library City of West Hollywood
Public Education – Public Education Hand Sanitizer Can Pose a Danger to Children Children’s Hospital Los Angeles
One-Time Media or Special Events – Corporate/Brand: under $50,000 budget BYD North American Headquarters Grand Opening Sugerman Communications Group
One-Time Media or Special Events – Corporate/Brand: under $50,000 budget Butterfinger BARmageddon GolinHarris
One-Time Media or Special Events – Corporate/Brand: $100,000 budget or more Time Warner Cable Earns Celebrity Status with SignatureHome Launch Westbound Communications
One-Time Media or Special Events – Corporate/Brand: $100,000 budget or more Barbie Glam-paigns for President 2012 Ketchum
One-Time Media or Special Events – Corporate/Brand: $100,000 budget or more Bluebeam eXtreme Conference Bluebeam Software
One-Time Media or Special Events – Non-Profit: under $25,000 budget Move Day: A Grand Opening at Children’s Hospital Los Angeles Children’s Hospital Los Angeles
One-Time Media or Special Events – Non-Profit: under $25,000 budget SAG-AFTRA Music Video Rally & Flash Mob SAG-AFTRA
One-Time Media or Special Events – Non-Profit: $25,000 budget or more “Schools We Can Believe In” Rally California Charter Schools Association
One-Time Media or Special Events – Non-Profit: $25,000 budget or more Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in Los Angeles Ketchum
Internal Communications/Employee Relations – Internal Communications/Employee Relations Every ONE Counts Children’s Hospital Los Angeles
Multicultural Communications Program – Associations/Government/Non-Profit Organizations Stay Healthy. Vaccinate LAGRANT COMMUNICATIONS
Healthcare Programs – Ongoing Program Had I Known Then Chandler Chicco Agency
Healthcare Programs – Ongoing Program Toshiba America Medical Systems, Inc.; Aplio 500 Ultrasound Product Launch Ketchum
Entertainment Programs – Personality, Series, Music, Film or DVD Smash NBC Entertainment, Universal Television
Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns) Avocados From Mexico – I Love Avocados RedRopes Digital
Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns) Celebrate Your Imperflections! Ketchum
Digital Public Relations Tactics (Online Communications) – Websites California Alliance for Hospitality Jobs: Save My Job Website Cerrell Associates
Digital Public Relations Tactics (Online Communications) – Social Media (including Facebook, Twitter, LinkedIn, Google +, YouTube, etc.) Iams Home 4 the Holidays Leverages Facebook to Save the Lives of Homeless Pets Citizen Paine
Digital Public Relations Tactics (Online Communications) – Smartphone Application NBCU Screen It NBC Entertainment, Universal Television
Press Conferences – Press Conferences Parks Save! Cerrell Associates
Press Conferences – Press Conferences Nintendo PR “Drives” Mario Kart 7 to a New Dimension GolinHarris
Writing – News Release Dr. Diana M. Bontá Appointed President & CEO of The California Wellness Foundation The California Wellness Foundation
Writing – News Release Toshiba America Medical Systems, Inc.; Millard Fillmore Episode of Care Press Release Ketchum
Writing – Feature Story “Health Knows No Borders” The California Wellness Foundation
Writing – Feature Story Nadel’s Shopping Center Business article The Hoyt Organization
Writing – Feature Story “Empathy, Service and Guts – Gary Yates’ Style” The California Wellness Foundation
Writing – Social Media (i.e. writing specifically for online channels including Blogs, Facebook, Twitter, etc. The WEA Way-February 2012 The Hoyt Organization
Writing – Backgrounder, White Paper or Technical Reflections on 20 Years of Grantmaking: Select Writings by Gary L. Yates The California Wellness Foundation
Writing – Backgrounder, White Paper or Technical LTFS Whitepaper Turns into Media and Entertainment Industry Blockbuster Fleishman-Hillard
Writing – Speech “Speaking Out for Those Who Can’t Speak the Language,” TAPS Keynote, Language Line Services Olmstead Williams Communications
Writing – Speech A Legacy of Leadership: What Will You Leave Behind? Toyota Motor Sales, U.S.A.
Annual Report – Non-profit Organizations Research Highlights – Building a Career in Research Children’s Hospital Los Angeles
Media/Press Kits – Media/Press Kits “For the Media” Multilingual Newsrooms at www.CalWellness.org The California Wellness Foundation
Brochure – Brochure JVS Scholarship Program: Celebrating 40 Years Jewish Vocational Service
Brochure – Brochure SAG-AFTRA “Acting in Your Interest” SAG-AFTRA
Newsletter (Hardcopy or Electronic) – Corporate External Corporate Newsletter for Killefer Flammang Architects KFAFlammmang Architects Lewis & Associates
Newsletter (Hardcopy or Electronic) – Corporate Monrovia Plant Savvy e-Newsletter The Phelps Group
Newsletter (Hardcopy or Electronic) – Non-profit Organizations “Grantee” magazine The California Wellness Foundation
Newsletter (Hardcopy or Electronic) – Non-profit Organizations SAG-AFTRA Digital Publication SAG-AFTRA
Creative Tactics – Photography “Health Knows No Borders” The California Wellness Foundation
Creative Tactics – Graphic Illustration Noche de Niños Graphic Illustration Children’s Hospital Los Angeles
Creative Tactics – Video (i.e. PSA, webisodes) Beewell for Life: Bumble Bee Reaches New Consumers with Healthy Lifestyles Webisode Series Fleishman-Hillard
Creative Tactics – Video (i.e. PSA, webisodes) L.A. County Department of Public Health Sugar-Loaded Drinks Sendable Video Series Rogers Finn Partners
Creative Tactics – Teaser or Other Collateral The California Wellness Foundation’s E-Alert Dissemination The California Wellness Foundation
Creative Tactics – Audio-Visual Presentation/Communications (i.e., PPTs, special DVDs) “Meet, Celebrate, Share” visual montage The California Wellness Foundation
Creative Tactics – Audio-Visual Presentation/Communications (i.e., PPTs, special DVDs) CHLA Presentation to Northern Trust Open Children’s Hospital Los Angeles
Media Placement – Broadcast Aerial Drones in Real Estate The Hoyt Organization
Media Placement – Print A New Way To Play: The New York Times’ In- Depth Wii U Feature Sheds Light on the Future of Gaming GolinHarris
Media Placement – Print Transgender kids get help navigating a difficult path Children’s Hospital Los Angeles
Media Placement – Online Nintendo Woos LATimes.com with Mario Kart 7 Unveiling At LA Auto Show GolinHarris
Media Placement – Online Tourism Australia: New York Times – Stuart Elliott Ketchum