2013 PRism Award Winners

The 2013 PRism Awards were held November 6 in Los Angeles. Congratulations to the PRism Award winners. Need to order duplicate awards? Please use this form.


Category Entry Title Entry Contact Organization
Crisis Communications Mammoth Community Water District – Stop the LADWP Water Grab Cerrell Associates, Inc.
Reputation/Brand Management – Corporate/Business VivoPools Revolutionizing The Pool Care Industry Konnect PR
Reputation/Brand Management – Non-Profit Organizations Celebrating the Successful Conclusion of the Living Proof Campaign Children’s Hospital Los Angeles
New Product/Service Launch – Campaigns or Programs, Under $50,000 launch budget Hot Iron Holster Is No Hair Out of Place; Increases Revenue Three-Fold Marketing Maven
New Product/Service Launch – Campaigns or Programs, $50,000 to $100,000 Launch Budget Two Publishers, One Campaign: Overcoming an Ownership Change in Launching Company of Heroes 2 Wonacott Communications, LLC
New Product/Service Launch – Campaigns or Programs, $100,000 and More Launch Budget Let the Fur Fly!: BEST Foundation Launches Tunnel Tail, a Mobile Game with a Mission Citizen Relations
Ongoing Product or Service Program – Consumer Get Crackin’ Gangnam Style: Wonderful Pistachios’ First-Ever Super Bowl Commercial Roll Global
Ongoing Product or Service Program – Business-to-Business Collaborate Anywhere with Bluebeam Revu Bluebeam Software
Ongoing Product or Service Program – Non-Profit An Infusion of New Leadership and New Programs Energize the Heart Institute at Children’s Hospital Children’s Hospital Los Angeles
Cause-Related Marketing Campaign – Cause-Related Marketing Campaign Powering AT&T Technology to Drive Autism Awareness and Education AT&T with FleishmanHillard
Community Relations Napa Pipe: A New Vision for Napans Davies Public Affairs
Public Affairs Rosemont: Bridging to a Sustainable Future Davies Public Affairs
Public Education Being Water Smart The Wolcott Company
Non-Profit Campaign POPP’s Path to Middle Class Pay: Arresting Interest in Police Work for Inner City Kids Olmstead Williams Communications
One-Time Media or Special Events – Corporate/Brand: Under $50,000 Budget Whole Foods Market Media Event: A Day of Beauty, Health and Wellness Phelps
One-Time Media or Special Events – Corporate/Brand: $50,000 to $100,000 Budget Princess Cruises Generates Earned Media Results Fit for a (future) Queen with Royal Princess Christening Citizen Relations
One-Time Media or Special Events – Corporate/Brand: $100,000 Budget or More Corolla Elevated: 2014 Toyota Corolla Launch Event GolinHarris
One-Time Media or Special Events – Non-Profit: Under $25,000 Budget SCOTUS Prop 8 Rally/Viewing Party/Press Conference Equality California
One-Time Media or Special Events – Non-Profit: $25,000 Budget or More Launch of Each Mind Matters: California’s Mental Health Movement Citizen Relations
Internal Communications/Employee Relations Going on Record – A Hospital Implements Electronic Medical Records Children’s Hospital Los Angeles
Internal Communications/Employee It’s About Time – a Hospital Implements a New Time and Attendance System Children’s Hospital Los Angeles
Diversity Communications Program – Corporate/Brand Powering AT&T Technology to Support the Autism Community AT&T and FleishmanHillard
Diversity Communications Program – Associations/Government/Non-Profit Organizations Spanish-language Communications Initiative Children’s Hospital Los Angeles
Green/Sustainability Programs – One-Time or Special Event – Corp/Consumer Brand Chiquita Canyon Landfill’s Sustainability in Found Art Chiquita Canyon
Green/Sustainability Programs – One-Time or Special Event – Corp/Consumer Brand Chiquita Canyon Landfill’s Sustainability in Found Art The Musella Group
Green/Sustainability Programs – Ongoing: Corporate/Consumer Brand An End is a Cool, New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE Rogers & Cowan
Healthcare Programs – Ongoing Program L.A. Fathers – Targeted Support for a Complex Problem Children’s Hospital Los Angeles
Healthcare Programs – One-Time Event MEDTRONIC DIABETES AND ITS HOLY GRAILS Medtronics Diabetes with Merryman Communications, Inc.
Entertainment Programs – One-Time or Special Event Love for Levon Rogers & Cowan
Entertainment Programs – Ongoing: Organization/Corporate The Relaunch of Myspace Rogers & Cowan
Entertainment Programs – Personality, Series, Music, Film or DVD Imagine: A Celebration of Children’s Hospital Los Angeles Children’s Hospital Los Angeles
Sports Programs – One-Time or Special Event Riding to PR Success – USA Pro Cycling Challenge Rogers & Cowan
Sports Programs – Ongoing: Organization/Corporate Twentieth Century Fox Home Entertainment Hits a Home Run with The Sandlot (20th Anniv. Ed.) Hill+Knowlton Strategies
Sports Programs – Athlete, Personality, Team or Property Visa Goes for Innovation Gold FleishmanHillard
Travel, Tourism, Hospitality Programs Tourism Australia – World’s Best Jobs Ketchum
Pro Bono Program – Services at No Charge Inclusion NOW for All Gay Boy Scouts and Leaders: Western LA County Council Sends Clear Message Olmstead Williams Communications
Digital PR Tactics (Online Communications) – Blogger Campaign California Avocados: All Avocados are Not Created Equal GolinHarris
Digital PR Programs/Social Media Campaigns Old Spice & Dikembe Mutombo Save the World in 4 ½ Weeks w/ Real-Time Digital Video Game Citizen Relations
Digital PR Tactics/Online Communications/Websites Old Spice & Dikembe Mutombo Save the World in 4 ½ Weeks w/ Real-Time Digital Video Game Citizen Relations
Digital PR Tactics/Online Communications/Social Media RN Remedies Children’s Hospital Los Angeles
Digital PR Tactics/Online Communications/Blogs Real Estate Matters The Hoyt Organization
Press Conferences Wii U PREVIEW EVENT GolinHarris
Press Conferences Kicking Off the Nestlé Crunch 75th Birthday Showdown GolinHarris
Writing/News Release Shifting the Focus of Sustainable Design in Higher Education The Hoyt Organization
Writing/Social Media RN Remedies Children’s Hospital Los Angeles
Writing/Backgrounder, White Paper or Technical Kaleida Health Stroke Study White Paper/Infographic Ketchum
Writing/Speech The Auto Industry: Architects of the Future Toyota Motor Sales, U.S.A.
Writing/Op/Ed Reaching OCTAN’s Perfect Audience with the Perfect Message FleishmanHillard
Annual Report/Non-profit Organizations The California Wellness Foundation 2011 Annual Report The California Wellness Foundation
Media/Press Kits 2012 California Peace Prize Media Kit The California Wellness Foundation
Brochure The Islands of Tahiti: Incentive Guide Phelps
Newsletter/Hardcopy or Electronic – Corporate Monrovia “Plant Savvy” Gardening Newsletter Phelps
Newsletter/Hardcopy or Electronic – Non-profit Organizations “Grantee” Magazine The California Wellness Foundation
Newsletter/Hardcopy or Electronic – Government/Association Network for a Healthy California Champion Chats Citizen Relations
Creative Tactics/Photography Hana Hwang Meets a New Caregiver Children’s Hospital Los Angeles
Creative Tactics/Graphic Illustration Noche de Niños Enchanted Forest Invitation Children’s Hospital Los Angeles
Creative Tactics/Logo/Identity Design Washington Good Spirits Council Cerrell Associates, Inc.
Creative Tactics/Video Bluebeam Revu 11 Webisodes Series Bluebeam Software
Creative Tactics/Teaser or Other Collateral Dog Therapy Trading Cards Children’s Hospital Los Angeles
Media Placement/Broadcast Children’s Hospital Los Angeles Takes Center Stage on FOX’s American Idol Children’s Hospital Los Angeles
Media Placement/Print A Big Idea for Small Patients: Infant Organ Regeneration Children’s Hospital Los Angeles
Media Placement/Online The Next Evolution in Architecture: A Firm Profile The Hoyt Organization