PRSA-LA PRism Awards

The 2015 PRism Awards were held November 4 in Los Angeles. Congratulations to the PRism Award Winners and Award of Excellence Recipients.  See below to order duplicate PRism Award Trophies and Awards of Excellence.

2015 Best in Show

Zero Media Coverage of Franchise Closure
Children’s Hospital Los Angeles

2015 President’s Award

Children’s Hospital Los Angeles

 

PR Professional of the Year
Jill Hazelbaker
VP Corporate and Public Policy, Snapchat

PR Team of the Year
Metropolitan Water District

Outstanding Achievement in Publicity
Alan Nierob
Publicist, Rogers & Cowan

Outstanding Achievement in Public Affairs
Stephen Macias
SVP and LGBT Practice Lead, MWW

Joseph Roos Community Service Award 
Holly Ferris
Ferris Communications

Outstanding News Professional
Charles Crumpley
Los Angeles Business Journal

PRism Awards Trophy Winners

Category Entry Title Entry Contact Organization
Crisis Communications Zero Media Coverage of Franchise Closure Children’s Hospital Los Angeles
Reputation/Brand Management – Corporate/Business Cooking Up Buzz for BSH Home Appliances Corporation Brands Bosch and Thermador Ahead of Building Season Finn Partners
New Product/Service Launch under $15,000 budget Woof Washer Makes a Splash Marketing Maven Public Relations, Inc.
New Product/Service Launch $15,000 to $50,000 budget Lynx Grills – Smart Grill Launch Murphy O’Brien Public Relations
New Product/Service Launch – Campaigns or Programs, $50,000 or more Destiny: Introducing a New Video Game Franchise PMK*BNC and Step 3
Ongoing Product or Service Program – Consumer Whole Foods Market hosts first-ever “Beauty Week” in all stores Phelps
Ongoing Product or Service Program – Business-to-Business Continuing Education Builds Connections that Sell Laminate and Elevate Thought Leadership PadillaCRT
Ongoing Product or Service Program – Non-Profit Publicity Supports Neuroscience Program Children’s Hospital Los Angeles
Cause-Related Marketing Campaign Toyota Returns to Earth Day with a New Vision Golin
Community Relations Community Health Councils ‘Know Your Digits’ Month LAGRANT COMMUNICATIONS
Public Affairs Dominion Cove Point Davies Public Affairs
Public Education Blue Shield’s Latino Outreach Community Partnership Campaign Blue Shield of California
Non-Profit Campaign Shop With Your Doc – St. Joseph’s Health Cerrell Associates, Inc.
One-Time Media or Special Events – Corporate/Brand: under $15,000 Paper Crown & Rifle Paper Co. Pop-Up at The Grove Caruso Affiliated
One-Time Media or Special Events – Corporate/Brand: $15,000 to $50,000 Dole-ing Out Results for the Rose Parade Finn Partners
One-Time Media or Special Events – Corporate/Brand: $15,000 to $50,000 Seeds of Change: Serving the Media Up by Serving Endangered Eats Porter Novelli
One-Time Media or Special Events – Corporate/Brand: $50,000 or more PRODUCING AN EXCLUSIVE EVENT THAT’S AS SPECTACULAR AS THE SAMSUNG SUHD TV FleishmanHillard
One-Time Media or Special Events – Non-Profit: under $15,000 budget City Year #InstaGallery City Year Los Angeles
One-Time Media or Special Events – Non-Profit: $15,000 budget or more CELEBRATING 100 DAYS TO THE 2015 SPECIAL OLYMPICS WORLD GAMES FleishmanHillard
Internal Communications/Employee Relations BioMarin Internal Film Premier of “The Making of NAGLAZYME” Chandler Chicco Agency
Diversity Communications Program ABC 20/20’s “Bruce Jenner – The Interview,” featuring CHLA’s Johanna Olson, MD Children’s Hospital Los Angeles
Green/Sustainability Programs – One-Time or Special Event Seeds of Change: Eating Endangered Flavors to Save Them Porter Novelli
Green/Sustainability Programs – Ongoing: Corporate/Consumer Brand Carving out a role for energy storage: Ice Energy offers solutions for utilities’ biggest challenges Olmstead Williams Communications
Healthcare Programs – Ongoing Program Blue Shield’s Latino Outreach Community Partnership Campaign Blue Shield of California
Healthcare Programs – One-Time Event Shop With Your Doc Cerrell Associates, Inc.
Entertainment Programs – Ongoing: Organization/Corporate The Grove & Who What Wear present Street Style Cinema Caruso Affiliated
Entertainment Programs – Personality, Series, Music, Film or DVD Celebrating Young Frankenstein’s 40th Anniversary with Mel Brooks’ 6th Finger! Hill+Knowlton Strategies
Sports Programs – One-Time or Special Event SETTING WORLD RECORDS AT THE SUPER BOWL…ONE-HANDED FleishmanHillard
Travel, Tourism, Hospitality Programs – $15,000 to $50,000 budget Sunset SAVOR the Central Coast Food and Wine Festival Black Ink Public Relations
Travel, Tourism, Hospitality Programs – $50,000 budget or more Celebrating 50 Years at Sea, Regal Princess Sets the Course for Adventure Citizen Relations/Princess Cruises
Pro Bono Program – Services at No Charge Valley View Elementary School – POSITIVE WORDS SAVE THE TEACHERS CAMPAIGN Black Ink Public Relations
Digital Public Relations Programs (Social Media Campaigns) Pomona Valley Hospital Medical Center Dances to the Top in Pink Glove Dance Video Competition Porter Novelli
Digital Public Relations Tactics (Online Communications) – Websites Drive the District — Engaging Locals Through Tailored Content with Regional Expertise General Motors
Digital Public Relations Tactics (Online Communications) – Social Media Firefly: Showing Parents How to Overcome the Daily “Brush Battle” with an Engaging Social Media Campaign Finn Partners
Digital Public Relations Tactics (Online Communications) – Blogger/Influencer Outreach Campaign Chevy Shop Social Chevy West Coast Communications
Press Conferences Revealing the InterContinental Los Angeles Downtown at the Wilshire Grand Cerrell Associates, Inc.
Writing – News Release Family Income, Parental Education Related to Brain Structure in Children and Adolescents Children’s Hospital Los Angeles
Writing – Feature Story Healthcare Providers Break Down Geographical Silos to Enhance Patient Care and Business Ketchum and Toshiba America Medical Systems, Inc.
Writing – Pitch Letter Sharing the Inspiring Healthy Aging and Longevity Model of the Loma Linda University Health Community with the World Calvin Naito Enterprises
Writing – Social Media (i.e. writing specifically for online channels including Blogs, Facebook, Twitter, etc. Young Leukemia Patient Breathes New Life Into Barbie Doll Children’s Hospital Los Angeles
Writing – Op/Ed Where Are the Black Males on the Leadership Teams of Top PR Agencies? Mr. Kim L. Hunter
Annual Report – Non-profit Organizations Imagine Winter 2014 Children’s Hospital Los Angeles
Media/Press Kits – Media/Press Kits Celebrating 50 Years at Sea, Regal Princess Media Kit Sets the Course for Adventure Citizen Relations and Princess Cruises
Brochure Each Mind Matters Fotonovela Series Runyon Saltzman Einhorn
Newsletter (Hardcopy or Electronic) – Corporate Time Warner Cable Government Relations E-Newsletter Time Warner Cable/Cerrell
Newsletter (Hardcopy or Electronic) – Non-profit Organizations The Developing Mind Children’s Hospital Los Angeles
Creative Tactics – Video “The Making of NAGLAZYME” Chandler Chicco Agency
Creative Tactics – Teaser or Other Collateral Call of Duty: Hack in Black Edelman
Media Placement – Broadcast Chevrolet Malibu Teen Driver Program Chevy West Coast Communications
Media Placement – Print The San Diego Union Tribune Caruso Affiliated
Media Placement – Online AT&T with FleishmanHillard Evolve the It Can Wait Campaign Beyond Texting with NYTimes.com FleishmanHillard

PRism Award of Excellence Recipients

Category Entry Title Entry Contact Organization
02. – Reputation/Brand Management – a. – Corporate/Business Thwarting hackers: Oberthur Technologies introduces EMV chip cards to the U.S. Olmstead Williams Communications
03. – New Product/Service Launch – a. – Campaigns or Programs, under $15,000 launch budget Motorola Launches Scout5000: Smart Phone for Dogs Ballantines PR
03. – New Product/Service Launch – a. – Campaigns or Programs, under $15,000 launch budget Infinix 4DCT Product Launch Ketchum
03. – New Product/Service Launch – b. – Campaigns or Programs, $15,000 to $50,000 launch budget Whole Foods Market takes off at Runway in Playa Vista Phelps
03. – New Product/Service Launch – b. – Campaigns or Programs, $15,000 to $50,000 launch budget VeraVia Launch Castillo & Ruig Communications
03. – New Product/Service Launch – b. – Campaigns or Programs, $15,000 to $50,000 launch budget Fred Water Flask Kickstarter PR Campaign Master Plan Communications, Inc.
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget KYTHERA Receives FDA Approval on KYBELLA(TM) TogoRun
03. – New Product/Service Launch – c. – Campaigns or Programs, $50,000 and more launch budget Dads Tell Creative Story for Toyota Sienna Golin
04. – Ongoing Product or Service Program – a. – Consumer Butterfinger Cups #Getinourcorner with Manny Pacquiao Golin
04. – Ongoing Product or Service Program – b. – Business-to-Business Bluebeam Software Revu 2015 Launch Campaign Bluebeam Software
04. – Ongoing Product or Service Program – c. – Non-Profit “Third Thursday” Program Makes Hollywood Part of the Mission Children’s Hospital Los Angeles
05. – Cause-Related Marketing Campaign – Cause-Related Marketing Campaign Rock Your Workout Molina Healthcare, Inc.
06. – Community Relations – Community Relations Keep Republic Services in Daly City Resolute Consulting
07. – Public Affairs – Public Affairs Yes to Short Creek Resolute Consulting
08. – Public Education – Public Education Crosswalk Safety City of West Hollywood
09. – Non-Profit Campaign – Non-Profit Campaign Super Hero Fundraising Campaign Children’s Hospital Los Angeles
10. – One-Time Media or Special Events – a. – Corporate/Brand: under $15,000 budget Unveiling a New Way to Fix Potholes The Hoyt Organization
10. – One-Time Media or Special Events – b. – Corporate/Brand: $15,000 to $50,000 budget Ball Horticultural Spring Trials: Fashion Week of Flowers Zapwater Communications
10. – One-Time Media or Special Events – b. – Corporate/Brand: $15,000 to $50,000 budget Color Run for Health by the Mexican Consulate of Los Angeles and Blue Shield of California Blue Shield of California
10. – One-Time Media or Special Events – c. – Corporate/Brand: $50,000 budget or more Jamba Juice: 25 Years of Blending in the Good Finn Partners
10. – One-Time Media or Special Events – d. – Non-Profit: under $15,000 budget Kaiser Permanente 2015 Rose Parade Dedicated to Special Olympics World Games Kaiser Permanente Southern California
11. – Internal Communications/Employee Relations – Internal Communications/Employee Relations Meeting Our Mission on Affordability Kaiser Permanente Southern California
12. – Diversity Communications Program – c. – Corporate/Brand: $50,000 budget or more PG&E See Our Progress Imprenta Communications Group Inc.
12. – Diversity Communications Program – d. – Associations/Government/Non-Profit Organizations Covered California – Community Outreach LAGRANT COMMUNICATIONS
14. – Healthcare Programs – a. – Ongoing Program Sharing the Inspiring Healthy Aging and Longevity Model of the Loma Linda University Health Community with the World Calvin Naito Enterprises
14. – Healthcare Programs – a. – Ongoing Program Communicating About the Ebola Virus to Strengthen Trust and Confidence Kaiser Permanente Southern California
15. – Entertainment Programs – b. – Ongoing: Organization/Corporate Bingo at The Americana at Brand Caruso Affiliated
15. – Entertainment Programs – c. – Personality, Series, Music, Film or DVD Imagine – A Celebration of Hope Children’s Hospital Los Angeles
17. – Travel, Tourism, Hospitality Programs – c. – $50,000 budget or more The Peninsula Paris Opening Murphy O’Brien Public Relations
17. – Travel, Tourism, Hospitality Programs – c. – $50,000 budget or more Breaking Attendance Records at Golf’s Signature Event FleishmanHillard
18. – Pro Bono Program – a. – Services at No Charge The 2014 Los Angeles Veteran and Families Stand Down Cerrell Associates, Inc.
19. – Digital Public Relations Programs (Social Media Campaigns) – Digital Public Relations Programs (Social Media Campaigns) The Beverly Hilton – Golden Globes 2015 Murphy O’Brien Public Relations
20. – Digital Public Relations Tactics (Online Communications) – d. – Social Media (major platforms including Facebook, Twitter, LinkedIn, Google +, YouTube, etc.) Call of Duty: Hack in Black Edelman
22. – Writing – a. – News Release One Man’s Bankruptcy is Another Man’s Opportunity The Hoyt Organization
22. – Writing – a. – News Release 2015 College Degree Investment Survey PondelWilkinson
22. – Writing – b. – Feature Story “Keep Calm and Carry On” – The Emergency Transport Program at Children’s Hospital Los Angeles Children’s Hospital Los Angeles
22. – Writing – d. – Social Media (i.e. writing specifically for online channels including Blogs, Facebook, Twitter, etc. New Heart, Old Melody Children’s Hospital Los Angeles
22. – Writing – g. – Op/Ed Seismic Shift for Safety The Hoyt Organization
23. – Annual Report – b. – Non-profit Organizations Los Angeles County Fair Association Annual Report Fairplex
24. – Media/Press Kits – Media/Press Kits Ben’s Beginners Cooking Contest: Harnessing the Power of the Parent Porter Novelli
27. – Creative Tactics – b. – Graphic Illustration Chevy California Double’s “How to Pull Off Your Own California Double” Infographic Chevy West Coast Communications
27. – Creative Tactics – d. – Video (i.e. PSA, webisodes) Meeting Our Mission on Affordability Kaiser Permanente Southern California
28. – Media Placement – a. – Broadcast Legendary Nintendo Videogame Creator Shigeru Miyamoto Talks to NPR Golin
28. – Media Placement – b. – Print Rick J. Caruso & The Hollywood Reporter Caruso Affiliated
28. – Media Placement – b. – Print The High Cost of Specialty Drugs: Starting a National Dialogue Molina Healthcare
28. – Media Placement – c. – Online Nintendo Shares It’s Story with TIME.com Golin

 

Order duplicate PRIsm Award Trophies and Awards of Excellence Certificates, send exact inscriptions to Mindy Carson Brundige, mindy(Replace this parenthesis with the @ sign)prsala.org, then click and pay below:

 


Awards Duplicates