April President’s Letter

A mentor who advised me early in my career counseled me to always embrace unfamiliar work. At the time, that meant editing cover letters and resumes for his clients during the week and painting picnic tables in his backyard on weekends (both for the same generous wage). At the time, I was grateful for the…

Upcoming PRSA Webinars

Brush up on your PR skills by tuning in to these upcoming webinars: Top 4 Ways to Communicate Clearly and With Impact Presented by Jay Sullivan; Managing Parter Exec-Comm April 12, 2017 Register Here Demystifying the Measurement Challenge Presented by Johna Burke; CMO BurrellesLuce April 13, 2017 Register Here Super Fans: How to Attract More…

Member News: Stevens Takes on New Role as Communications Director for Assemblymember Sebastian Ridley-Thomas

As the communications director for Assemblymember Sebastian Ridley-Thomas, Jade Stevens is responsible for managing and coordinating all media activities, including social media. She also serves as the Assemblymember’s official spokesperson/media liaison, and is tasked with advising him on grassroots communications.   State Assemblymember Sebastian Ridley-Thomas represents the 54th district, which stretches from Century City  to…

President’s Letter

While listening to media expert and author Ryan Holiday deliver his keynote presentation at last month’s PRSA Western District Conference in Riverside, I was struck by how the conference theme, #PRmatters, was at once a message of optimism and protest. From the optimism side, our contributions as PR professionals have never been more apparent or…

Event Recap: 2017 State of the State of PR

Two of Los Angeles’ leading PR executives joined two of the city’s top entertainment journalists on February 15 at General Assembly in Downtown LA to dissect the dramatic changes underway in news coverage, and how these changes are redefining “news” and what it means to be a “news provider.” The panel featured The Wrap Founder…

PRSA-LA Hosts 5th Annual PRSSA One-Day Conference

  By Dani Ganley, Member, Arizona State University PRSSA PRSA-LA hosted the 5th annual PRSSA One-Day Conference on Saturday, February 25, at Loyola Marymount University (LMU). More than 55 students from 12 PRSSA chapters were represented at the event, most from California universities, with a few students from Arizona State University as well.   PRSSA…