Porter Novelli has announced that its Los Angeles-based food practice will manage consumer branding for the National Honey Board – the industry-funded group tasked with promoting the benefits and uses for honey and honey products.
PRSA-LA Board Member and Porter Novelli Southern California Partner/Managing Director Linda Martin, APR says her team will provide strategic planning, media and influencer relations and ongoing counsel. Programs will target a wide range of audiences — from consumers and retailers to food manufacturers and foodservice professionals.
Other major food clients managed by the agency’s L.A.-based food practice include the Almond Board of California, Taylor Farms and Golden State Foods.
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