Upcoming PRSA Webinars

Brush up on your PR skills by tuning in to these upcoming webinars: Top 4 Ways to Communicate Clearly and With Impact Presented by Jay Sullivan; Managing Parter Exec-Comm April 12, 2017 Register Here Demystifying the Measurement Challenge Presented by Johna Burke; CMO BurrellesLuce April 13, 2017 Register Here Super Fans: How to Attract More…


Member News: Stevens Takes on New Role as Communications Director for Assemblymember Sebastian Ridley-Thomas

As the communications director for Assemblymember Sebastian Ridley-Thomas, Jade Stevens is responsible for managing and coordinating all media activities, including social media. She also serves as the Assemblymember’s official spokesperson/media liaison, and is tasked with advising him on grassroots communications.   State Assemblymember Sebastian Ridley-Thomas represents the 54th district, which stretches from Century City  to…


President’s Letter

While listening to media expert and author Ryan Holiday deliver his keynote presentation at last month’s PRSA Western District Conference in Riverside, I was struck by how the conference theme, #PRmatters, was at once a message of optimism and protest. From the optimism side, our contributions as PR professionals have never been more apparent or…


Event Recap: Feb. 3 Independent Practitioner Workshop Focuses on Becoming “Agency Ready”

“Are You Agency Ready?” — PRSA-LA’s first half-day workshop dedicated to independent practitioners — drew a near-capacity crowd of new and seasoned solopreneurs seeking expert advice for aligning their practices with the needs of small, medium-sized and large agencies. The event was held February 3 at Lawry’s The Prime Rib in Beverly Hills. A panel…


Member News: Green Finds New Home at Habitat for Humanity

  PRSA-LA social media committee member Victoria Green has joined Habitat for Humanity of Greater Los Angeles as Entertainment Industry Partnerships Manager. Habitat for Humanity International’s vision is “a world where everyone has a decent place to live.” Since 1990, Habitat LA has built and rehabilitated more than 1,000 homes locally and internationally. Victoria will…


Member News: Marchelewski Joins Juris Productions

PRSA-LA Board Member Joe Marchelewski has joined Juris Productions – a boutique agency specializing in legal public relations, marketing and video production. Based in Pasadena, it represents some of California’s most distinguished plaintiff’s attorneys. Marchelewski previously worked in-house over the past 13 years for some of the largest and most well-known law firms in the world.…


Member News: Smith Takes on Disney Diversity & Inclusion Role

PRSA-LA Board Member Shawn Smith recently joined The Walt Disney Company’s corporate communications team as senior manager of diversity and inclusion communications. In this newly created role, she will work across the enterprise developing communications strategies that champion Disney’s commitment to diversity while engaging employees, stakeholders and the global community through a variety of internal…


Welcome to Our Newest Members!

Catriona Booth

Sherise Ford
The SheRise Enterprise

Aubrey Freckman
Los Angeles Clippers

Katherine Gulotta

Marjani Holliday

Sally Yujin Jeun
Southern California Edison

Corey Langworthy

Monette Meier

Diya Roy

Courtney Schlueter
Citrus Valley Health Partners

Loren Simpson
Long Beach CVB

Anne Van Gorp
Visit West Hollywood

Danielle Yango



Member News: Bartlett Begins Corp Comm Post at Blue Shield

Lauren Bartlett is joining Blue Shield of California as a Senior Manager in Corporate Communications on Feb. 6. Bartlett will manage communications issues impacting customers, such as regulatory matters, and changes related to plans, rates, and the Affordable Care Act. She will lead external communications efforts for the Markets Division, which includes individual and family…


Welcome to Our Newest Members!

PRSA–LA is thrilled to welcome the following new members: Valerie Allen Alaan Amman Henri Bollinger Lila Brown Eric Buchanan Chelsye Burrows Lisa Bustamante Louis DiCenzo Jerry Digney Audrey Eig Cheryl Gelling Gayle-Lynn Gordon Stephan Graham Renee Harrison Sylvia Hysen Rosaline Sepulveda Heather Mann Michelle Marron Harry Medved Kent Moore Steve Moyer Simone Nelson Nicole Player…


Member News

The Pollack PR Marketing Group (PPMG) announced today, that LegalShield, the leading provider of legal services of affordable legal plans and identity theft solutions for individuals, families and small businesses, has retained the PR and marketing firm as its agency of record. Covering more than 1.6 million families and serving more than 4.1 million people across North America, in 49…


Digital Industry Highlights

Welcome back to L.A. Connect’s monthly roundup of the hottest digital updates affecting public relations professionals and the industry at large. This month, the highly anticipated Snap Spectacles arrived. Along with other news from Snap Inc., the new camera glasses came with a lot of fanfare and plenty of user opinions shared online. Not to…


Board Member Spotlight

PRSA-LA Board Member Alan Caldwell was recently featured in Cision’s “Behind the Headlines” series to discuss the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. Below is an excerpt from his interview. What do you see as the biggest communication challenges…