July President’s Letter

Last month’s Career Master Class featured many helpful tips on managing a PR career in the real world.  If you missed it, you might enjoy the event recap and summary advice available this month on L.A. Connect. Meanwhile, if this summer finds you looking for additional ways to stand out in your career, some upcoming chapter activities may…


Event Recap: Career Master Class – How to Manage a PR Career in the Real World

Last month, PRSA-LA hosted a Career Master Class for PR professionals to explore the concrete steps it takes to move a career forward in today’s challenging environment. The panel included Farida Waquar, AAE, Willis Communications; Jade Stevens, Communications Director, State Assemblymember Sebastian Ridley-Thomas; Melissa Kinch, Managing Director, Ketchum; Phyllis Tucker, Senior Partner T&T Public Relations;…


Survey Provides Snapshot of Indie Practices

Nearly a decade after its last national billing and rates survey, PRSA’s Independent Practitioners Alliance (IPA) conducted a new online survey last fall that was expanded to include other business practices, including hours worked, billing methods, services provided, subcontracting and benefits (retirement planning, health care, etc.) The results were first released at a section webinar…


May President’s Letter

In speaking with fellow members of PRSA, one of my favorite questions to ask is what motivated them to join the organization. Invariably, I receive one of three answers. The most common answer I receive is that they learned of PRSA through word-of-mouth referral, which is unsurprising given the persuasive power of direct testimony. The…


Member News: Shell Amega Promoted to SVP and CCO at California Science Center Foundation

PRSA-LA Board Member, Shell Amega, has been promoted to Sr. Vice President and Chief Communications Officer at the California Science Center Foundation. Shell has been at the helm of Science Center Foundation Communications for 17 years. Previously, Shell served in communications at the American Red Cross, California African American Museum, UCLA and Pepperdine University. She…


Member News: National Honey Board Taps Porter Novelli’s L.A. Office to Build Buzz

Porter Novelli has announced that its Los Angeles-based food practice will manage consumer branding for the National Honey Board – the industry-funded group tasked with promoting the benefits and uses for honey and honey products. PRSA-LA Board Member and Porter Novelli Southern California Partner/Managing Director Linda Martin, APR says her team will provide strategic planning, media…


Upcoming PRSA Webinars

Brush up on your PR skills by tuning in to these upcoming webinars: Top 4 Ways to Communicate Clearly and With Impact Presented by Jay Sullivan; Managing Parter Exec-Comm April 12, 2017 Register Here Demystifying the Measurement Challenge Presented by Johna Burke; CMO BurrellesLuce April 13, 2017 Register Here Super Fans: How to Attract More…


Member News: Stevens Takes on New Role as Communications Director for Assemblymember Sebastian Ridley-Thomas

As the communications director for Assemblymember Sebastian Ridley-Thomas, Jade Stevens is responsible for managing and coordinating all media activities, including social media. She also serves as the Assemblymember’s official spokesperson/media liaison, and is tasked with advising him on grassroots communications.   State Assemblymember Sebastian Ridley-Thomas represents the 54th district, which stretches from Century City  to…


President’s Letter

While listening to media expert and author Ryan Holiday deliver his keynote presentation at last month’s PRSA Western District Conference in Riverside, I was struck by how the conference theme, #PRmatters, was at once a message of optimism and protest. From the optimism side, our contributions as PR professionals have never been more apparent or…


Event Recap: Feb. 3 Independent Practitioner Workshop Focuses on Becoming “Agency Ready”

“Are You Agency Ready?” — PRSA-LA’s first half-day workshop dedicated to independent practitioners — drew a near-capacity crowd of new and seasoned solopreneurs seeking expert advice for aligning their practices with the needs of small, medium-sized and large agencies. The event was held February 3 at Lawry’s The Prime Rib in Beverly Hills. A panel…


Member News: Green Finds New Home at Habitat for Humanity

  PRSA-LA social media committee member Victoria Green has joined Habitat for Humanity of Greater Los Angeles as Entertainment Industry Partnerships Manager. Habitat for Humanity International’s vision is “a world where everyone has a decent place to live.” Since 1990, Habitat LA has built and rehabilitated more than 1,000 homes locally and internationally. Victoria will…


Member News: Marchelewski Joins Juris Productions

PRSA-LA Board Member Joe Marchelewski has joined Juris Productions – a boutique agency specializing in legal public relations, marketing and video production. Based in Pasadena, it represents some of California’s most distinguished plaintiff’s attorneys. Marchelewski previously worked in-house over the past 13 years for some of the largest and most well-known law firms in the world.…


Member News: Smith Takes on Disney Diversity & Inclusion Role

PRSA-LA Board Member Shawn Smith recently joined The Walt Disney Company’s corporate communications team as senior manager of diversity and inclusion communications. In this newly created role, she will work across the enterprise developing communications strategies that champion Disney’s commitment to diversity while engaging employees, stakeholders and the global community through a variety of internal…


Welcome to Our Newest Members!

Catriona Booth

Sherise Ford
The SheRise Enterprise

Aubrey Freckman
Los Angeles Clippers

Katherine Gulotta

Marjani Holliday

Sally Yujin Jeun
Southern California Edison

Corey Langworthy

Monette Meier

Diya Roy

Courtney Schlueter
Citrus Valley Health Partners

Loren Simpson
Long Beach CVB

Anne Van Gorp
Visit West Hollywood

Danielle Yango



Member News: Bartlett Begins Corp Comm Post at Blue Shield

Lauren Bartlett is joining Blue Shield of California as a Senior Manager in Corporate Communications on Feb. 6. Bartlett will manage communications issues impacting customers, such as regulatory matters, and changes related to plans, rates, and the Affordable Care Act. She will lead external communications efforts for the Markets Division, which includes individual and family…