Digital Industry Highlights: August 2016

Digital Industry Highlights: August 2016 If you’re just joining us, welcome to the second installment of L.A. Connect’s monthly rundown of the latest and greatest from the digital space. Tune in each month for updates on social media, content, and other digital innovations that affect our work as PR professionals. This past month, Instagram took…

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IPA Section Re-Launches Independent Practitioners Directory

PRSA Los Angeles’ Independent Practitioners Alliance (IPA) has re-launched the chapter’s directory of L.A.-area independent practitioners as part of its efforts to help professionals build their businesses through partnerships and solo opportunities. “The directory will help provide independent practitioners with new opportunities to work with the region’s larger firms and for building partnerships with other…

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PRSA-LA Welcomes New Members – August 2016

PRSA-LA is thrilled to welcome the following new members: Meha Bola   Gabrielle Boyd Tourism New Zealand   Kylee Burkholder Pancreatic Cancer Action Network   Stephen Caesar Dick Jones Communications   Pamela Coe   Angel Shawnte Cook   Cosette Conaway SoCalGas Co.   Chastidee Davis Pancreatic Cancer Action Network   Jennifer Errico   Rebecca Haussling…

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Call for Entries: PRSA-LA PRism Awards

PRSA-LA is proud to announce the return of the PRism Awards— the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns and tactical programs. PRism Awards recognition is available to public relations agencies large and small, companies in the private and public sector, government institutions and independent practitioners who work in the Greater Los Angeles area or have recently completed…

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Digital Industry Highlights: July 2016

Welcome to the inaugural edition of our new monthly roundup of digital innovations and trends impacting our industry. In each issue, we will take a look at noteworthy, interesting, and sometimes weird, news around social media, digital content, and apps. Basically, all things Internet. And you could be featured – find out more at the…

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APR Spotlight: Veronica Hunt, APR

Veronica Hunt, APR is an account supervisor with PadillaCRT, a top 10 independent public relations company with offices in Los Angeles, New York, Minneapolis, Chicago, Washington, D.C. and Richmond, Va. A Southern California native, Veronica has provided strategic counsel and expertise to clients in the healthcare, consumer packaged goods and Hispanic market segments. Her exceptional…

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Member Benefit: Access PRSA Webinars Live and On-Demand

Among the most valuable benefits PRSA members enjoy is free access to more than a hundred live and on-demand webinars covering a wide range of professional development topics. While they’re not a substitute for attending our offline PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills whenever…

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PRSA-LA Welcomes New Members – July 2016

PRSA-LA is thrilled to welcome the following new members: Al Arizmendez   Keziah Arnold Cal Poly Pomona   Anthony Augusto Hannibal industries, Inc.   Michelle Cassidy   Heather Greenfield   Sam Heller Sam Heller Communications   Nancy Munroe Michael Communications Ink   Seffrah Orlando Wills Communications   Lauren Simpson   Sarah Song Biola University  …

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Upcoming Event: At Breakfast With… Health Care Media

Join PRSA-LA on Thursday, August 18 at 7:30 a.m. for breakfast with a panel of health care media from Southern California’s top newspapers, broadcast stations and digital outlets. Panelist include Anna Gorman, Kaiser Health News; Elizabeth Aguilera, KPCC; and Susan Abram, Los Angeles Daily News. The conversation will focus on sure-fire tips to build relationships…

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A Message from the President: It’s PRism Season!

My fellow PRSA-LA members, In November, PRSA-LA will host the 52nd Annual PRism Awards, where members of Greater Los Angeles’ PR community will come together to recognize the very best in public relations strategic campaigns and tactics. And if you’d like your work to be considered for recognition — the best time to submit your PRism nomination…

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Event Recap: Recognizing and Addressing Unconscious Bias

By Keith Pillow, APR, MBA On Tuesday, June 28, dozens of PRSA-LA members gathered at Maggiano’s Little Italy at The Grove for the chapter’s first luncheon program, in nearly a decade, to hear a highly-informative presentation, “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner,” from keynote speaker Hugo Balta, senior director…

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Meet the L.A. Connect Team: Kandace Cook

  Kandace Cook joins the PRSA – L.A. Connect blog team as a contributing writer. In this role, Kandace will focus on event recaps, member news and spotlights. The new member of the team draws on her experience at Weber Shandwick where she has created engaging social and blog content for clients in a variety of industries…

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Event Recap: Seven Ways to Build Your Business: Key Takeaways from PRSA-LA’s Independent Practitioners Alliance Luncheon

Earlier in June, PRSA-LA Independent Practitioners Alliance (IPA) hosted a luncheon for independent professionals looking to improve their current business. The conversation was led by Owner of Kohn Communications Larry Kohn and focused on ways to succeed in new business development and how to create opportunities for new business leads. Pulling from a thought provoking…

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PRSA-LA Welcomes New Members – June 2016

  PRSA-LA is thrilled to welcome the following new members: Emily Cristales Diana Garcia The Collins College of Hospitality Management Cal Poly Pomona Jamie Holeman Pasadena Humane Society & SPCA Anita Mellon Idea Hall Briell Moody City of Fontana Sacha Schneider CSSSA Foundation Erica Sperling Eileen Thompson-Ray Rogers and Cowan Maria Dela Cruz If you…

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Upcoming Event (6/16): Independent Practitioners Alliance Luncheon Presents Rewriting the Script for Success: Five Steps to Business Development

“If you build it, he will come” might work for a baseball movie featuring Kevin Costner, but independent public relations practitioners know it takes a better strategy than that to attract a new client. Join us for lunch with Larry Kohn, owner of Kohn Communications, to learn how he has coached business owners on how…

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Member Benefit: Access PRSA Webinars Live and On-Demand

Among the most valuable benefits PRSA members enjoy is free access to more than a hundred live and on-demand webinars covering a wide range of professional development topics. While they’re not a substitute for attending our offline PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills whenever…

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Upcoming Event: Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner (6/28)

Join PRSA-LA on Tuesday, June 28 for our special luncheon titled “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner.” We’ll focus on how to identify and address the unconscious prejudices we all have in one form or another based on our past experiences and beliefs. The discussion will feature keynote speaker Hugo Balta,…

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PRSA-LA Welcomes New Members – May 2016

PRSA-LA is thrilled to welcome the following new members: Ben Alkaly Loyola Marymount University Brea Burkholz Princess Cruises Candy Carlson Pasadena Tournament of Roses Sheena Davis WJLA—TV Risa Jensen Sarah London Grayling Madeline McClurg Mike McNutt Shirley Miller Abigail Money-Waldo Cedars-Sinai Katherine O’Neill Brenda Urban Klick Communications Grecia Velazco California State University Sacramento Paula Verkuylen…

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Event Wrap-Up: The Evolution of PR in the Digital Landscape

By: Michelle Mockler On May 17, PRSA-LA partnered with the Hispanic Public Relations Association (HPRA-LA) and the Black Public Relations Society (BPRSLA) to produce the first-ever event collaboration among the associations, “The Evolution of PR in the Digital Landscape” panel discussion. The panel was moderated by Ayanna Henderson, director of digital marketing and social media…

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PRSA-LA Hosts 4th Annual PRSSA One-Day Conference

By Alicia Mistry, Director of Professional Development, CSUN PRSSA PRSA-LA hosted the 4th annual PRSSA One-Day Conference on Saturday, April 9 at Loyola Marymount University (LMU). More than 70 students from 12 PRSSA chapters were represented at the event, most from California, and a few students from Arizona State University (ASU). PRSSA students started the day mingling with other chapter…

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Join PRSA in May and Score Free Chapter Membership

Have You Been Thinking About Joining PRSA-LA? May is a great time to join and take advantage of PRSA’s new member promotion to receive free local (Los Angeles) chapter membership, which ordinarily costs $95 annually. Think of all you will accomplish through your membership in PRSA — the nation’s leading organization advancing the public relations…

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Member Benefit: Access PRSA Webinars Live and On-Demand

Among the most valuable benefits PRSA members enjoy is free access to more than a hundred live and on-demand webinars covering a wide range of professional development topics. While they’re not a substitute for attending our offline PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills whenever…

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Member News: PPMG Retained by SodaStream USA

  After a 3-month competitive review process, Pollack PR Marketing Group (PPMG) was selected by SodaStream USA, the leading global manufacturer and distributor of home sparkling water makers, to serve as the company’s Health and Wellness agency of record. PPMG will lead SodaStream’s U.S. public relations efforts to inform consumers about the benefits of using…

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PRSA-LA Welcomes New Members – April 2016

new.member.welcome.headerPRSA-LA is thrilled to welcome the following new members:

Alexandra Anderson

Amber Chaib

Jonathan Cutler, JCUTLER Media Group

Jason Gupta

Julie Hendricks, Finn Partners

Matthew Jordan

Che’von Lewis

Catherine Martin, Ticketmaster

If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page.