Upcoming Event (6/16): Independent Practitioners Alliance Luncheon Presents Rewriting the Script for Success: Five Steps to Business Development

“If you build it, he will come” might work for a baseball movie featuring Kevin Costner, but independent public relations practitioners know it takes a better strategy than that to attract a new client. Join us for lunch with Larry Kohn, owner of Kohn Communications, to learn how he has coached business owners on how…

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Upcoming Event: Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner (6/28)

Join PRSA-LA on Tuesday, June 28 for our special luncheon titled “Recognizing and Addressing the Undetected Crisis: Unconscious Bias and the PR Practitioner.” We’ll focus on how to identify and address the unconscious prejudices we all have in one form or another based on our past experiences and beliefs. The discussion will feature keynote speaker Hugo Balta,…

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PRSA-LA Welcomes New Members – May 2016

PRSA-LA is thrilled to welcome the following new members: Ben Alkaly Loyola Marymount University Brea Burkholz Princess Cruises Candy Carlson Pasadena Tournament of Roses Sheena Davis WJLA—TV Risa Jensen Sarah London Grayling Madeline McClurg Mike McNutt Shirley Miller Abigail Money-Waldo Cedars-Sinai Katherine O’Neill Brenda Urban Klick Communications Grecia Velazco California State University Sacramento Paula Verkuylen…

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Event Wrap-Up: The Evolution of PR in the Digital Landscape

By: Michelle Mockler On May 17, PRSA-LA partnered with the Hispanic Public Relations Association (HPRA-LA) and the Black Public Relations Society (BPRSLA) to produce the first-ever event collaboration among the associations, “The Evolution of PR in the Digital Landscape” panel discussion. The panel was moderated by Ayanna Henderson, director of digital marketing and social media…

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PRSA-LA Hosts 4th Annual PRSSA One-Day Conference

By Alicia Mistry, Director of Professional Development, CSUN PRSSA PRSA-LA hosted the 4th annual PRSSA One-Day Conference on Saturday, April 9 at Loyola Marymount University (LMU). More than 70 students from 12 PRSSA chapters were represented at the event, most from California, and a few students from Arizona State University (ASU). PRSSA students started the day mingling with other chapter…

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Upcoming Event: The Evolution of PR in the Digital Landscape (5/17)

PRSA-LA’s next chapter event, produced in partnership with Hispanic Public Relations Association (HPRA-LA) and Black Public Relations Society (BPRS), is coming up May 17.  Titled “The Evolution of PR in the Digital Landscape,” the event will be a deep dive into all things digital, featuring a panel of experts from the Greater Los Angeles area.  Save the date…

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Kenneth Owler Smith Symposium: Back to the Future – A Conversation About the Future of Public Relations

On Thursday, April 14, the USC Annenberg School for Communication & Journalism will present the 26th Annual Kenneth Owler Smith Symposium entitled “Back to the Future: A Conversation About the Future of Public Relations.”  The panel and networking reception are free for members of PRSA-LA.  Join us to hear from Fred Cook – CEO of Golin…

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PRSA-LA Member Joe Marchelewski to Present on Legal Publicity at Western District Conference

Joe Marchelewski, a communications manager with the law firm of Shernoff Bidart Echeverria Bentley LLP, is speaking at this year’s Western District Conference at a breakout session titled “Lawsuits and Publicity: Managing the Story of Your Case.” During the last twelve months, major civil and criminal lawsuits have gripped the nation’s attention in one way…

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Member News: PPMG Adds Staff in NY Office, Wins New Account with Bob Hope USO

  Los-Angeles based Pollack PR Marketing Group (PPMG), which in 2011 opened an office in New York, recently named Jeff Monford managing director of its NY office.  Monford, who previously served as associate director of communications at Milken Institute, is charged with driving the agency’s east coast growth and expansion. Also in March, PPMG was retained…

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Converting Critics, Skeptics and Cynics — PRSA-LA to Launch Competitive Advantage Series March 3

On Thursday, March 3, PRSA-LA will present the first in a new “Competitive Advantage Series” of events, aimed at equipping PR pros with the latest in research, case studies, and professional guidance. Our first event, “Converting Critics, Skeptics and Cynics: Audience Engagement in 2016” deals with a front-line issue familiar to every professional communicator.  …

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Early Registration Deadline Extended to March 4: 2016 PRSA Western District Conference in Orange County

The Orange County Chapter will host the 2016 PRSA Western District Conference April 21-23 at the Hyatt Regency Huntington Beach Resort & Spa. Your opportunity to register for the conference at the special $325 early bird rate ends March 4.  Register today, and get ready to get up-to-speed on all things related to this year’s theme: “The…

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Save the Date: 2016 PRSA Western District Conference, “The PR Futurist: Embracing Industry Evolution”

Last year, PRSA-LA was proud to host the annual PRSA Western District Conference, bringing together PR professionals from 11 chapters in five states. This year  the conference moves to Orange County, which means PRSA-LA members once again won’t have to travel far to attend one of the best multi-day PR conferences in the United States. The…

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