Member News: Susan Tellem, Partners Launch AvoidTheApology.com

Long time PRSA member Susan Tellem, APR of Tellem Grody PR, has joined forces with father/son team Jonathan and Erik Bernstein of Bernstein Crisis Management, Inc., along with Ohio-based attorney Mark R. Weaver of Communications Counsel, to launch AvoidTheApology.com. The consultancy is designed to help prevent the kind of embarrassing, reputation-damaging and financially harmful crises…

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President’s Message: April 2015

Diversity and Inclusion has been a hot-button topic for some time – even the term itself is hotly debated. Diversity was the subject of this year’s Kenneth Owler Smith Symposium at USC’s Annenberg School for Communications and Journalism, and in a forum where the panel was comprised primarily of Baby Boomers and the audience primarily…

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ConneXions Networking Mixers Coming in May!

PRSA-LA’s popular ConneXions Networking Mixers are back!  You and your colleagues are invited to this premier social event, happening simultaneously at six fun locations across L.A. on a single night. Best of all, there is no cover charge to attend! Bring your business cards and let’s network! Each mixer will be co-hosted by members of…

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A Taste of What You Missed: April IPA Luncheon Recap

For independent practitioners, the “personal touch” still rules in business development. Despite the numerous channels available today – blogs, mobile, web, social media and email marketing – the personal touch remains the most effective way for independent practitioners and freelancers to develop new business. That was the consensus from the speakers featured at PRSA-LA’s April…

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Keith Pillow, APR: How Accreditation Has Helped Me

Keith Pillow, APR is the founder and “chief caddy” of Caddy Marketing and Communications, which provides creative, cost-effective marketing solutions to small and mid-sized businesses in multiple industries. And he’s a big believer in the value of industry education. He earned his MBA from Pepperdine University in 2004 and his APR in 2008. Since 2011,…

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What Would You Do? An Ethics Dilemma: Competition

Part of our ongoing discussion on PR industry ethics…  COMPETITION Core Principle: Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment. Intent: To promote respect and fair competition among public relations professionals. To serve the public interest by providing the widest choice of practitioner options. Guidelines: A…

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PRSA-LA Welcomes New Members

During the past month, PRSA-LA has added the following new members. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page.   Welcome New Members: Nazan Armenian, Consensus Inc. Amy Brownstein, PR StudioUSA Katherine Ducker, Emanate Nicole Dunn, Dunn Pellier Media Rebecca…

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Prepare for your APR with a Mentor and Boot Camp

Want to give your career an edge and get some top-level professional development at the same time? Pursue your APR accreditation! Your chapter supports you with a mentor and our APR Boot Camp. Both are free. The Boot Camp — presented twice a year — is 100 percent online, interactive and offered in three, one-hour,…

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President’s Message: March 2015

Just ten short days ago, the Los Angeles chapter of PRSA hosted the 2015 Western District Conference, which drew a sell-out crowd for two days of outstanding programming, fun special events and unparalleled networking opportunities with some of our profession’s brightest stars. The event was a year in the making, organized by chapter board members…

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Chapter Event (April 16): 25th Annual Kenneth Owler Smith Symposium — “Diversity in an Age of Convergence: Conversity?”

Diversity and Inclusion have long been topics of conversation in the PR/Communication profession. Despite numerous initiatives, many feel — and data suggest — that our ranks don’t adequately reflect the society in which we live. And now comes the era of convergence — an era that will be the most prosperous in our profession’s history,…

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2015 PRSA Western District Conference Recap

More than 300 PR pros attended this year’s sold-out PRSA Western District Conference hosted by PRSA-LA. The three-day conference — presented by General Motors and held March 19-21 at the JW Marriott L.A. Live Hotel in downtown L.A. — was filled with keynotes, panels and presentations focused on a broad range of industries and market segments.…

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PRSSA Elects Biola University Student as National President

Way to go! Biola University junior Laura Daronatsy has been elected PRSSA (Public Relations Student Society of America) president for the 2015-2016 term, which begins June 1. Her election was announced on March 14 at the PRSSA National Assembly meeting in Portland, Oregon. Daronatsy currently serves as 2014-2015 editor-in-chief for PRSSA National publications, including the…

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What Would You Do? An Ethics Dilemma: Safeguarding Confidences

Part of our ongoing discussion on PR industry ethics…  SAFEGUARDING CONFIDENCES Core Principle: Client trust requires appropriate protection of confidential and private information. Intent: To protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information. Guidelines: A member of PRSA shall: Safeguard the confidences and privacy rights of present, former, and prospective…

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PRSA-LA Welcomes New Members

During the past month, PRSA-LA has added the following new members. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page.   Welcome New Members: Judy Allevato Claudia Anaya, CSU Dominguez Hills Christopher Brimble, PR Newswire Robert Deming Tony Ferguson, Publicist Amanda…

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PRSA-LA Study Shows the Public Relations Industry Contributes More Than $1.4 Billion to Los Angeles County Economy

The Los Angeles chapter of the Public Relations Society of America (PRSA-LA) recently released its second independent economic impact report. The newest analysis reveals that the public relations industry contributes $1.4 billion to Los Angeles County’s economy annually, while each new public relations job creates one additional new job. The study, commissioned by PRSA-LA and…

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President’s Message: February 2015

By now, most of us are swept up in the flurry of activity that accompanies the start of a new year and it’s no different for PRSA-LA. With a record-breaking “State of the State of PR” program in January, we have hit the ground running with a robust calendar of activities designed to educate, motivate…

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PRSA Western District Conference: Just Three Weeks Left To Register!

Yes. Everything Is PR. Social media…Big Data…Consumer marketing…Influencer relations…Reaching Millennials. It all involves public relations. Really. Introducing the 2015 PRSA Western District Conference, hosted by PRSA-LA and presented by General Motors. There’s just a few weeks left to register for THE PR professional development event of the year…the 2015 PRSA Western District Conference at LA…

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Chapter Event (March 7): PRSSA One-Day Conference

It’s time to spread the word to students, interns and young professionals. PRSA-LA’s Third Annual PRSSA One-Day Conference is only one week away!   PRSA-LA will host its Third Annual PRSSA One-Day Conference at Loyola Marymount University on Saturday, March 7. The program, which is tailored to address the needs of job seekers new to…

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What Would You Do? An Ethics Dilemma: Information Disclosure

Part of our ongoing discussion on PR industry ethics…  DISCLOSURE OF INFORMATION Core Principle: Open communication fosters informed decision making in a democratic society. Intent: To build trust with the public by revealing all information needed for responsible decision making. Guidelines: A member of PRSA shall: Be honest and accurate in all communications. Act promptly…

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Event Recap: State of the State of PR, 2015

  Contributed by Sally Falkow, Strategist at Meritus Media; @SallyFalklow   On Wednesday January 28, PRSA-LA held the 2015 edition of its annual State of the State of PR review.  The theme this year was “How Content is Evolving to Tell Our Stories.” I was part of the panel along with – Duane Bates, Senior Director of Digital…

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Member News: PPMG to Elevate ESI Ergonomics Public Profile

  The Pollack PR Marketing Group (PPMG) has been selected by ESI Ergonomic Solutions to lead its integrated public relations and national brand marketing efforts. PPMG will help expand ESI’s national reach and visibility in the marketplace and develop content marketing platforms for the office furniture and design market. The agency will also work on influencer…

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PRSA-LA Welcomes New Members

During the past month, PRSA-LA has added the following new members. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page.   Welcome New Members: Brian Devenny, D S Simon Productions Sounia Johnson Lauren Katz, OSSCube James Nicholson, Los Angeles Kings Michele…

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President’s Message: January 2015

The arrival of a new year marks a turning of the page in PRSA-LA’s chapter leadership, when one president hands the reins to a new one. Despite the natural inclination to look ahead, we can’t do so without looking back to the actions and events that got us here to this moment in time. This…

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PRSA-LA Welcomes New Members

During the past month, PRSA-LA has added the following new members. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page.   Welcome New Members:   Jackson Boren, Citrus Valley Health Partners Marissa Borjon, Golin Liz Owen, PFLAG National Kyle Patterson, Scorpion…

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