Chapter Event (May 29): Turning Insight Into Action: How Brands are Effectively Targeting the Modern Mom

On Thursday, May 29th, PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual “Marketing…

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Chapter Event (June 11): Inside Latino Entertainment: Top Hispanic Journalists Share Latest Trends and Pitching Tips for Reaching Millions

PRSA-LA’s June 2014 At Breakfast With… event will bring together top Latino entertainment journalists and editors from leading L.A. based media outlets including Billboard and Latin Heat, among others.  If you’ve ever wondered about unclaimed PR opportunities in the Latino entertainment space, or how to earn the trust of the journalists who cover it, don’t…

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I’m a PRSSA Graduate – Now What? Maintaining PR Career Momentum After Graduation

If you’ve been an active PRSSA member, then you’re well on your way to succeeding in the public relations profession. Hopefully, you’ve participated on a committee or your chapter’s executive board, and you attended speaker sessions and national and regional events like last month’s One-Day PRSSA Conference at Loyola Marymount University. But no matter your…

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Chapter Event: Be Smart with Your Money! Accounting and Tax Workshop for Independent Practitioners

As an independent practitioner, you know that running your business efficiently is as important as delivering PR magic for your clients. Now that tax season is over, it’s the perfect time to get things lined up and optimized for next year. Consider joining PRSA-LA for our next Independent Practitioners Alliance (IPA) meeting on May 15,…

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Member News: Tahilramani and Gitsham Celebrate PR’s Value in Fast Company

PRSA-LA Chapter members Sheena Tahilramani and Denise Gitsham, principals of the Pasadena-based firm 7 Second Strategies, recently published an article in Fast Company entitled, “Why PR is Critical for Your Startup’s Success.” Tahilramani and Gitsham use the occasion to advise entrepreneurs on the value of public relations to their early efforts.  Suggesting that business pioneers…

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Recap: March Event Prepares Practitioners for Digital Disaster Prevention

Unfortunately, despite the PR industry’s growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage. Participants in PRSA-LA’s March 26 event, “How to Prevent a Digital Disaster,” gathered at the Omni Hotel downtown to hear from experts about the extent of this problem, and receive a crash…

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President’s Message: March 2014

In last month’s newsletter I wrote (with some bravado) that readers should get ready for “more of everything” from PRSA-LA, and I’m happy to report that it’s beginning to arrive. In terms of events, we recently held the first in a series of online “Happy Hour Hangouts” with local journalists (see story below). We’re back…

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PRSA-LA’s First ‘Happy Hour Hangout’ Connects Members with Top Tech Journalists Via Google+

  Thanks to everyone who tuned-in and helped make PRSA-LA’s first online “Happy Hour Hangout” event a resounding success! Last month’s debut ‘Hangout’ featured some of L.A.’s top technology industry journalists. Hundreds of viewers tuned in to the free online event, and many submitted questions via Twitter and Google+. Special thanks to our all-star panelists…

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Member News: March 2014

Richard and Marcella Tyler Named First Recipients of New CSUN Honor Richard Tyler, PRSA Fellow and past PRSA-LA president, together with his wife Marcella, a past vice president of the chapter, were honored as the first recipients of the “CSUN for Life” Award presented by California State University, Northridge. The new award acknowledges those whose…

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