A Taste of What You Missed: April IPA Luncheon Recap

For independent practitioners, the “personal touch” still rules in business development. Despite the numerous channels available today – blogs, mobile, web, social media and email marketing – the personal touch remains the most effective way for independent practitioners and freelancers to develop new business. That was the consensus from the speakers featured at PRSA-LA’s April…

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Event Recap: State of the State of PR, 2015

  Contributed by Sally Falkow, Strategist at Meritus Media; @SallyFalklow   On Wednesday January 28, PRSA-LA held the 2015 edition of its annual State of the State of PR review.  The theme this year was “How Content is Evolving to Tell Our Stories.” I was part of the panel along with – Duane Bates, Senior Director of Digital…

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