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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260326T170000
DTEND;TZID=America/Los_Angeles:20260326T200000
DTSTAMP:20260428T224032
CREATED:20260305T200925Z
LAST-MODIFIED:20260305T201509Z
UID:28056-1774544400-1774555200@prsala.org
SUMMARY:2026 Kenneth Owler Smith Symposium on Public Relations
DESCRIPTION:2026 Kenneth Owler Smith Symposium on Public Relations \nThursday\, March 26\, 2026 •  5:00pm to 8:00pm PDT\n \nWallis Annenberg Hall (ANN)\, USC \nAuditorium (L105A) \nREGISTER HERE \n\nPurpose under pressure: Navigating real-world decisions about sustaining and communicating corporate purpose. \nThis event will have a reception at 5 p.m. PT and the program at 6:30 p.m. PT. Featured speakers and panelists are listed below: \n\nPurpose Award presentation to Ronald McDonald House\nJon Banner\, executive vice president and global chief impact officer\, McDonald’s\nJoanna Sabato\, chief marketing and communications officer\, Ronald McDonald House Global\nJean Guerrero\, visiting professor\, “Our Unsilencing” project\, USC Annenberg\nFred Cook\, professor and director\, USC Center for Public Relations\n\nMore information on panelists is forthcoming. RSVP HERE. \n\n\nFree for PRSA members and USC Annenberg alumni \nThis program is open to all eligible individuals. USC operates all of its programs and activities consistent with the university’s Notice of Non-Discrimination. Eligibility is not determined based on race\, sex\, ethnicity\, sexual orientation or any other prohibited factor. \n\nREGISTER HERE
URL:https://prsala.org/event/2026-kenneth-owler-smith-symposium-on-public-relations/
CATEGORIES:Other Events
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/kenneth-owler-symposium-image-scaled.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251210T190000
DTEND;TZID=America/Los_Angeles:20251210T190000
DTSTAMP:20260428T224032
CREATED:20251202T211307Z
LAST-MODIFIED:20251202T212951Z
UID:27847-1765393200-1765393200@prsala.org
SUMMARY:Journalism Mega Holiday Party
DESCRIPTION:End the year right with your favorite peeps in the industry!\n\n\n\nClose out the year and celebrate in style with a coalition of local journalism and media organizations! \nJoin AAJA-LA\, CCNMA\, LARC\, PRSA-LA\, NAHJ LA\, NLGJA LA and SPJ LA at The Powder Room in Hollywood on Wednesday\, Dec. 10\, 7 pm\, and say goodbye to 2025 alongside fellow journalists\, editors\, photographers\, artists\, public relations and other media pros. This is the perfect opportunity to strengthen your network and build community — you don’t want to miss out! \nThis event is free to attend! Shared appetizers will be served. \nPaid public parking is available nearby at Vine Street Public Parking Garage (Lot #702) located at 1627 Vine Street\, Hollywood\, CA 90028. \nText or call (323) 597 9129 if you have any questions or can’t find the group. \n\nREGISTER HERE
URL:https://prsala.org/event/journalism-mega-holiday-party/
LOCATION:The Powder Room\, 1606 North Cahuenga Boulevard\, Los Angeles\, CA\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Misc-Assoc-Mixer-dec-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251113T173000
DTEND;TZID=America/Los_Angeles:20251113T203000
DTSTAMP:20260428T224032
CREATED:20251013T212837Z
LAST-MODIFIED:20251028T190551Z
UID:27753-1763055000-1763065800@prsala.org
SUMMARY:PRSA-LA & Zeno: Brand Love & Demand Research
DESCRIPTION:Brand Love & Demand Research\nPresented by \n \nThursday\, November 13 • 5:30–8:30PM PT \nVenue: Columbia Square Campus\, 1550 N El Centro Ave\, Suite 150\, Los Angeles  \nREGISTER HERE \nBRAND LOVE ISN’T A TREND. IT’S A COMPETITIVE ADVANTAGE. \nJoin Zeno for an exclusive look at their latest Brand Love & Demand Study which reveals how to attract\, nurture\, and get consumers to commit to your brand. \nTheresa Bertrand\, Head of Planning\, Zeno US \nAllison McClamroch\, Head of Brand\, Zeno US \nZeno strategists Theresa Bertrand\, Head of Planning\, US\, and Allison McClamroch\, Head of Brand\, US\, will unpack the cart on what makes people love – or leave – a brand\, how to win hearts across generations and cultures\, and  how to turn brand love into real commercial demand. \nPanelists joining discussion about the role of brand love in how they engage with audiences and in culture will include: \n \nDana Balch \nDirector\, Product & Consumer Communications\, Tubi \n\nDana Balch is a strategic communications leader driving consumer-facing brand\, creator\, product\, and corporate storytelling at Tubi. Previously at Tinder\, she built bold\, consumer-first brand moments\, including collaborations with Megan Thee Stallion and Duolingo. She began her career in Ogilvy’s consumer PR division\, working across automotive and home decor clients.\n\n\nJohanna Albertsson \nSenior Communications Manager\, Califia Farms \nJohanna Albertsson is a strategic communications professional with a passion for storytelling and cultivating strong\, meaningful relationships. At Califia Farms\, she oversees external product and executive communications\, as well as partnerships. Previously\, at The Lede Company\, she built media strategies for global clients like Audi of America and Blue Bottle Coffee. In her spare time\, Johanna enjoys all things hockey\, especially the New York Rangers\, and exploring the country with her husband\, David and their dog\, Skjei. \n \nPhilip Price Fry \nVice President\, Communications & Brand Partnerships\, Tinder \nPhilip Price Fry leads consumer brand\, executive\, product\, trust & safety communications\, and cultural partnerships at Tinder across the Americas. A strategic storyteller and cultural architect\, he has built and led global communications functions across tech\, entertainment\, and fashion\, ensuring brands don’t just make headlines\, they shape industries. \n  \nReady to be the brand they can’t quit? \nREGISTER HERE
URL:https://prsala.org/event/brand-love-demand-research/
LOCATION:Columbia Square Campus\, 1550 N El Centro Ave\, Suite 150\,\, Los Angeles \, CA\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Zeno-event-speakers1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250806T150000
DTEND;TZID=America/Los_Angeles:20250806T160000
DTSTAMP:20260428T224033
CREATED:20250730T201920Z
LAST-MODIFIED:20250730T202944Z
UID:26776-1754492400-1754496000@prsala.org
SUMMARY:Unidos: PRSA Hispanic-Latino Affinity Group Kickoff Event
DESCRIPTION:Be part of history as we launch the PRSA Hispanic-Latino Affinity Group — an inclusive\, dynamic space dedicated to empowering Hispanic-Latino communications professionals nationwide. \nJoin us Wednesday\, August 6\, 2025\, at 3 PM PT\, for our inaugural virtual mixer\, where you’ll connect with industry peers\, share your voice\, and help shape the future of our community within PRSA. This gathering kicks-off a regular series of networking sessions\, but we’re aiming for more than that: it’s a celebration of identity\, shared values\, and collective ambition. \nWhether you’re a seasoned professional or just starting your journey in communications\, this event offers a unique opportunity to become a founding participant\, build lasting connections\, and contribute your perspective to the foundation of our Affinity Group.  It’s a great opportunity to connect with industry peers\, share your voice\, and be a founding member of this impactful community. \nLet’s launch something impactful — together. Use and follow #PRSAHispanicLatino to be part of the conversation before\, during\, and after the event. \nTICKETS:\nPRSA Member: FREE\nNon-Member $15.00 \n  \nREGISTER HERE
URL:https://prsala.org/event/unidos-prsa-hispanic-latino-affinity-group/
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Launch-event-square-promo.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250203T170000
DTEND;TZID=America/Los_Angeles:20250203T180000
DTSTAMP:20260428T224033
CREATED:20250129T225350Z
LAST-MODIFIED:20250129T233455Z
UID:25203-1738602000-1738605600@prsala.org
SUMMARY:Informational Session: APR Study Course
DESCRIPTION:Resolve to focus on your professional development in 2025. PRSA-LA members are eligible to pursue the APR–accreditation in Public Relations. \nIt’s an opportunity to build your skills\, grow your network and get more involved in chapter activities. You’ll also go in depth with strategic communications and RPIE (research\, planning\, implementation and evaluation)\, setting you up to create successful PRism and national PR award entries. \nSign Up for the Virtual APR Info. Session (in partnership with OCPRSA) \nLearn more about APR and the APR Study Session (a ten-week virtual course hosted by OCPRSA to help you earn your APR). \nReach out to PRSA-LA APR Chair Justin Glover with all your APR questions.
URL:https://prsala.org/event/informational-session-ocprsa-apr-study-course/
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2024-APR-Banner-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241009T090000
DTEND;TZID=America/Los_Angeles:20241009T100000
DTSTAMP:20260428T224033
CREATED:20240927T235647Z
LAST-MODIFIED:20240928T000402Z
UID:24831-1728464400-1728468000@prsala.org
SUMMARY:The State of PR Technology 2024 by Prowly
DESCRIPTION:The State of PR Technology 2024\nPresented by\n\n\n\nWednesday\, October 9th at 9 AM PDT\nvia Zoom\nPRSA-LA Members: FREE; Non-PRSA-LA Members: $25 each\n\nREGISTER HERE\n\nJoin us for an engaging online conversation on October 9th at 9 AM PDT as Prowly and PRSA-LA present “The State of PR Technology 2024” webinar. This event will provide valuable insights into the ever-evolving landscape of PR technology and its future implications. Here’s what you can expect from “The State of PR Technology 2024” webinar:\n•Discover how PR pros are using data-driven strategies to drive success\n•Learn how industry leaders are proving ROI and measuring their impact\n•Get actionable tips for maximizing tight budgets while still delivering powerful outcomes\n💡 Meet our esteemed speakers:\n\n🌟 Tonya McKenzie – Founder and CEO of Sand&Shores. Tonya is a highly regarded leadership and communications consultant specializing in helping businesses and entrepreneurs tell their stories\, elevate their message\, and build a strong reputation in the media and their communities.\n\n🌟 Tamara Sykes –  Head of Client Content Strategy at Stacker and Brand Communications Consultant. Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. She utilizes her 10+ years of experience as the Head of Client Content Strategy at Stacker and a Personal Brand Consultant for multi-hyphenate women of color via her brand\, Baydian Girl. Apart from developing brand communication strategies\, Tamara is active in the fashion industry\, engages in art projects\, and enjoys spending time with her family.\n\n🌟 Aleksandra Kubicka – PR Evangelist at Prowly. Aleksandra is passionate about sharing knowledge and experience with others. She has been in the public relations and B2B communication industry for 14 years\, in various organizations\, including local boutique PR agencies\, multinational startup teams\, and corporate communication departments of global brands.\n\n🌟 Tony Ferguson (host) – Principal of Society House and PRSA-LA Board Member\, Tony has led successful PR initiatives for Fortune 500 companies\, music giants\, TV/film projects\, non-profits\, and corporate ventures. His ability to build lasting relationships highlights his strong networking skills and client-focused approach.\n\nEvent Details\nDate: Wednesday\, October 9th\nTime: 9 AM PDT\nLocation: Zoom (Details will be sent before the webinar)\n\n🎟️ Ticket Pricing:\n\n– PRSA-LA Members: FREE\n– Non-PRSA-LA Members: $25 each\n\nTake advantage of this unique opportunity to gain invaluable insights into the state of PR technology and its future implications. Register today to secure your spot for “The State of PR Technology 2024” webinar\, and join us on October 9th at 9 AM PDT for an enriching online discussion!\n\n\nREGISTER HERE\n\nACCESS THE REPORT HERE
URL:https://prsala.org/event/the-state-of-pr-technology-2024-by-prowly/
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-webinar-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240725T163000
DTEND;TZID=America/Los_Angeles:20240725T183000
DTSTAMP:20260428T224033
CREATED:20240528T193355Z
LAST-MODIFIED:20240722T223623Z
UID:24409-1721925000-1721932200@prsala.org
SUMMARY:Trust Me\, I Work in Hollywood
DESCRIPTION:Join Edelman and PRSA Los Angeles for a special event featuring insights and discussion on the newly released 2024 Edelman Trust Barometer Special Report: Media & Entertainment. \nTrust Me\, I Work in Hollywood\nThursday\, July 25 • 4:30pm – 6:30 pm PT\nEdelman Los Angeles\n1500 N. El Centro Avenue\, Los Angeles\, CA 90028 \nREGISTER HERE \nMedia and entertainment companies face a complex and rapidly changing landscape as consumer habits shift. New data from the Edelman Trust Barometer reveals a volatile trust environment and a significant trust gap along party lines in the entertainment industry. \nThis discussion will explore the impact of innovation on media and entertainment. We’ll be joined by an expert panel to examine where consumers seek content and how trust shapes their behaviors. Key topics will include values alignment\, the role of trust in building dedicated fan bases\, and other critical considerations for M&E companies. \nAgenda: \n4:30 pm: Doors Open \n5:00 pm: Keynote Presentation and Panel Discussion \n6:00 – 6:30 pm: Networking Reception \nMeet Our Speakers:\nJonathan Jordan (Keynote Presenter)\, General Manager\, Edelman California\nPhylicia Fant (Panelist)\, Head of Music Industry & Culture Collaborations\, Amazon Music\nKen Hertz (Panelist)\, Senior Partner\, Hertz Lichtenstein Young & Polk LLP\nJustin Riley (Panelist)\, Vice President of Operations & Business Development\, Hillman Grad Productions\nDr. Stacy L. S. (Panelist)\, Founder and Director\, USC Annenberg Inclusion Initiative\nRachel Stevens (Moderator)\, Senior Vice President\, Earned Media\, Edelman \nREGISTER HERE \n 
URL:https://prsala.org/event/edelman-entertainment-media-panel-discussion/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/edelman-image-copy.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240606T150000
DTEND;TZID=America/Los_Angeles:20240606T160000
DTSTAMP:20260428T224033
CREATED:20240604T193937Z
LAST-MODIFIED:20240604T195844Z
UID:24436-1717686000-1717689600@prsala.org
SUMMARY:The Museum of Public Relations: Pride\, Prejudice\, and Politics Webinar
DESCRIPTION:Thursday\, June 6\, 2024\, 6pm ET / 3PM PST\nCo-produced with PRSA\n \nREGISTER for this event over ZOOM  \nAdmission is FREE \n  \nPride\, Prejudice\, and Politics\nCommunicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media\, culture\, and politics\, we are also under unrelenting attack at the legislative level in many states\, and many of our most vulnerable are being targeted in schools\, religious institutions\, libraries\, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks. \nHow can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHOST Cathy Renna (she/her)\,\nCommunication Director\, National LGBTQ Task Force \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKEYNOTE Sandra Perez (she/her)\, Executive Director\, NYC Pride | Heritage of Pride \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaeve DuVally (she/her)\, Principal\, Glasheen & Co. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAndy Slaughter (he/him)\, Corporate Communications Strategist\, Amazon \n 
URL:https://prsala.org/event/the-museum-of-public-relations-pride-prejudice-and-politics-webinar/
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/banner-Pride-20204-stonewall-LR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200629T140000
DTEND;TZID=America/Los_Angeles:20200629T150000
DTSTAMP:20260428T224033
CREATED:20200626T201648Z
LAST-MODIFIED:20200626T201726Z
UID:19103-1593439200-1593442800@prsala.org
SUMMARY:Feeling My PRide Happy Hour
DESCRIPTION:PRSA-New York: Feeling My PRide Happy Hour & Networking Event\nMonday\, June 29 at 2 pm PST\nFREE event to members\nRSVP now: https://bit.ly/2YywsPA \n\nWe are thrilled to invite you to a PRSA-NY event\, as we continue to celebrate Pride this month and throughout the year with our Feeling My PRide Happy Hour & Networking Event! You’ll have a chance to network with PR PRide\, Media Pros and Trailblazers. We have a fun celebrity appearance with the incredible Carson Kressley – Carson will be joining us in the beginning of the event\, so please make sure to arrive early to celebrate with him and the rest of our partners below! \nAll are welcome to join us on Monday\, June 29 at 5pm ET for this FREE event\, as we will highlight ways to come together and support by collaboration\, sharing best practices\, media pitching tips\, and discussing recent relevant campaigns showcasing the amazing work over the years and recently. PRSA-NY launched Feeling My PRide to better serve our LGBTQI+ community within PRSA-NY and those outside of the organization\, to encourage inclusivity and belonging within PRSA-NY and beyond throughout the PR and media communications industry as a whole. \nWe are excited to showcase Feeling My PRide Trailblazers to celebrate Global Pride within the PR and communications industry. The intention behind this initiative is to encourage PR and media professionals to lift each other up\, come together and celebrate PR and marketers who have done an incredible job over the years supporting the LGBTQI+ community. Wit that said\, we are absolutely honored to have partners including the Black Public Relations Society New York chapter (BPRS-NY) and the Hispanic Public Relations Association New York Chapter (HPRA-NY.) This includes Tracey Wood Mendelsohn\, President & CEO of BPRS-NY and Erika Sanchez\, President of HPRA-NY. We are also looking forward to having our partners across the PRSA network joining us for this special event including PRSA OC\, PRSA Los Angeles\, PRSA Dallas and PRSA National Capital Chapter. \nOur co-hosts for the evening include Martin Tettey\, PRSA-NY’s D&I Co-Chair and Loren Antonio Durán\, Account Supervisor at Finn Partners and Board Director of HPRA-NY. What’s more\, we have special guests including\, GLAAD’s Chief Communications Officer\, Rich Ferraro and Igee Okafor\, Founder & Editor-in-Chief of BOND OFFICIAL. Feel free to spread the word – invite friends and colleagues! Be sure to have a delicious cocktail or mocktail as Loren and Rich lead us with a special cheer and toast to Feeling My PRide. Follow along on social by using #FeelingMyPRide and #PRSANY on Twitter and Instagram. \nRSVP now: https://bit.ly/2YywsPA\nMore info\, contact Kellie Jelencovich\, President\, PRSA-NY: kelilake@gmail.com
URL:https://prsala.org/event/feeling-my-pride-happy-hour/
CATEGORIES:Other Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181101T173000
DTEND;TZID=America/Los_Angeles:20181101T190000
DTSTAMP:20260428T224033
CREATED:20181022T223636Z
LAST-MODIFIED:20181022T224327Z
UID:7444-1541093400-1541098800@prsala.org
SUMMARY:USC Relevance Report Launch Event
DESCRIPTION:The USC Center for Public Relations is launching its 2019 Relevance Report with a networking reception and discussion panel on Thursday\, November 1. \nJoin CPR director Fred Cook (Chairman\, Golin)\, Board of Advisors members and Annenberg public relations students for a networking reception beginning at 5:00 p.m.\, followed at 6:30 by a panel discussion about the Center’s annual collection of essays that examine issues impacting the communication field and predict future trends. Fred Cook will lead a discussion of current issues with CPR board members\, followed by Q&A. Free copies of the 2019 Relevance Report will be distributed. The event is in Wallis Annenberg Hall (ANN) on the USC campus. \nAdmission is free for industry professionals – RSVP required. Parking at USC is $12; note that Lyft can drop you directly at Wallis Annenberg Hall. Campus map here. \nMore information at http://annenberg.usc.edu/relevance.
URL:https://prsala.org/event/usc-relevance-report-launch-event/
LOCATION:Annenberg Hall\, 3630 Watt Way\, Los Angeles\, CA\, 90089\, United States
CATEGORIES:Other Events
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/RR19_Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160421
DTEND;VALUE=DATE:20160424
DTSTAMP:20260428T224033
CREATED:20160105T173429Z
LAST-MODIFIED:20160105T173805Z
UID:4371-1461196800-1461455999@prsala.org
SUMMARY:Western District Conference
DESCRIPTION:Western District Conference\, Huntington Beach\, CA
URL:https://prsala.org/event/western-district-conference/
LOCATION:Hyatt Regency Resort & Spa\, 21500 Pacific Coast Highway\, Huntington Beach\, CA\, 92648\, United States
CATEGORIES:Other Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140923T120000
DTEND;TZID=America/Los_Angeles:20140923T130000
DTSTAMP:20260428T224033
CREATED:20140822T195833Z
LAST-MODIFIED:20140917T174251Z
UID:2281-1411473600-1411477200@prsala.org
SUMMARY:From Headlines to Hashtags: How Social Media is Transforming News Coverage
DESCRIPTION:We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense\, as journalists\, social media managers and PR pros face constant pressure to generate more shares\, likes\, retweets and pins than the competition. News cycles and attention spans are now measured in seconds\, and even the most traditional news outlets must infuse their coverage with social features in order to remain relevant. This panel will examine how traditional news can survive and thrive amid this shift to the real time web. \n  \nPanelists: \nStacey Leasca\, Social Media Editor\, LA Times \nChris Schauble\, Anchor\, KTLA \nMichael Slate\, Producer and Host\, KPFK \nModerator: \nErik Deutsch\, Principal\, ExcelPR Group and President\, PRSA-LA \nHosted by Social Media Club\, Los Angeles (SMCLA) and Public Relations Society of America\, Los Angeles Chapter (PRSA-LA) \n  \nLocation: \nThe Broad Stage\n1310 11th Street\nSanta Monica\, CA 90401 \n  \nFor more information on this panel and to register to attend\, please visit: \nhttp://socialmediaweek.org/losangeles/events/headlines-hashtags-social-media-transforming-news-coverage/ \n  \nCost: \nTo register for this panel you must purchase a Social Media Week Los Angeles pass. \nPRSA-LA members have a special discount code to save 25% on admission passes to all Social Media Week Los Angeles events at The Broad Stage in Santa Monica (Sept. 22-26). Register at http://smw.la/attend and use promo code PRSALA to get the discount. \n  \nInfo for Twitter RT to Win Ticket Giveaway Participants:  \n1. To enter\, individuals should retweet any @PRSALA tweet that promotes this SMWLA event (the @PRSALA handle or #PRSALA hashtag must be included\, along with an event link). \n2. The Winner(s) will be announced on our twitter stream. @PRSALA will ‘follow’ the winner(s) so the winners can then respond via DM (direct message). Winner must ‘follow’ @PRSALA in order to receive direct messages. \n3 . Ten (10) winners will be chosen randomly from eligible entries. \n4. To enter\, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright is called into question and cannot be verified. \n5. Employees\, partners and vendors of PRSALA and their immediate family members are not eligible to enter. \n6. Only one retweet of each individual @PRSALA tweet will qualify as an entry\, but individuals may retweet more than one @PRSALA tweet to gain multiple entries. \n7. Winners will be contacted as they are selected and will have at least 12 hours to claim their free admission pass. \nPRSALA reserves the right to change\, modify\, alter the prize\, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control. \nThis PRSA-LA/SMCLA Event Sponsored by:
URL:https://prsala.org/event/social-media-week-panel-discussion/
LOCATION:The Broad Stage\, 1310 11th Street\, Santa Monica\, 90401
CATEGORIES:Other Events,PRSA-LA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T203000
DTSTAMP:20260428T224033
CREATED:20140612T183729Z
LAST-MODIFIED:20140624T042021Z
UID:1982-1403717400-1403728200@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse generation in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic\, Black\, Asian\, LGBT demographics – will discuss the newest studies\, trends and programming designed to engage the important consumer group. \n  \nSpeakers: \nJose Villa\, Principal\, Sensis (@jrvilla) \nMeredith McCarthy\, Director of Programs\, Heal the Bay \nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group (@MWWGroup) \nEllen Chen\, President\, Asian Professional Exchange (APEX) \nSid Garcia (Moderator)\, Reporter\, KABC-TV ABC7 Eyewitness News \n  \n  \nThis program is being organized in partnership with BPRS and HPRA. \n  \nLocation: \nLAPD Headquarters Deaton Civic Auditorium \n100 West 1st Street \nLos Angeles\, CA 90012 \nSelf parking available at public lots at 2nd and Spring Streets \n  \nCost: \n$45 – PRSA-LA\, HPRA\, BPRS and IABC Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA \nSponsored by: \n \n \nEvent registration for The Next Consumer Frontier: Engaging the Multicultural Millennial powered by Eventbrite
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/
LOCATION:LAPD Auditorium\, Los Angeles\, CA\, United States
CATEGORIES:Other Events,PRSA-LA
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