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DTSTART;VALUE=DATE:20160421
DTEND;VALUE=DATE:20160424
DTSTAMP:20260429T001137
CREATED:20160105T173429Z
LAST-MODIFIED:20160105T173805Z
UID:4371-1461196800-1461455999@prsala.org
SUMMARY:Western District Conference
DESCRIPTION:Western District Conference\, Huntington Beach\, CA
URL:https://prsala.org/event/western-district-conference/
LOCATION:Hyatt Regency Resort & Spa\, 21500 Pacific Coast Highway\, Huntington Beach\, CA\, 92648\, United States
CATEGORIES:Other Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140923T120000
DTEND;TZID=America/Los_Angeles:20140923T130000
DTSTAMP:20260429T001137
CREATED:20140822T195833Z
LAST-MODIFIED:20140917T174251Z
UID:2281-1411473600-1411477200@prsala.org
SUMMARY:From Headlines to Hashtags: How Social Media is Transforming News Coverage
DESCRIPTION:We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense\, as journalists\, social media managers and PR pros face constant pressure to generate more shares\, likes\, retweets and pins than the competition. News cycles and attention spans are now measured in seconds\, and even the most traditional news outlets must infuse their coverage with social features in order to remain relevant. This panel will examine how traditional news can survive and thrive amid this shift to the real time web. \n  \nPanelists: \nStacey Leasca\, Social Media Editor\, LA Times \nChris Schauble\, Anchor\, KTLA \nMichael Slate\, Producer and Host\, KPFK \nModerator: \nErik Deutsch\, Principal\, ExcelPR Group and President\, PRSA-LA \nHosted by Social Media Club\, Los Angeles (SMCLA) and Public Relations Society of America\, Los Angeles Chapter (PRSA-LA) \n  \nLocation: \nThe Broad Stage\n1310 11th Street\nSanta Monica\, CA 90401 \n  \nFor more information on this panel and to register to attend\, please visit: \nhttp://socialmediaweek.org/losangeles/events/headlines-hashtags-social-media-transforming-news-coverage/ \n  \nCost: \nTo register for this panel you must purchase a Social Media Week Los Angeles pass. \nPRSA-LA members have a special discount code to save 25% on admission passes to all Social Media Week Los Angeles events at The Broad Stage in Santa Monica (Sept. 22-26). Register at http://smw.la/attend and use promo code PRSALA to get the discount. \n  \nInfo for Twitter RT to Win Ticket Giveaway Participants:  \n1. To enter\, individuals should retweet any @PRSALA tweet that promotes this SMWLA event (the @PRSALA handle or #PRSALA hashtag must be included\, along with an event link). \n2. The Winner(s) will be announced on our twitter stream. @PRSALA will ‘follow’ the winner(s) so the winners can then respond via DM (direct message). Winner must ‘follow’ @PRSALA in order to receive direct messages. \n3 . Ten (10) winners will be chosen randomly from eligible entries. \n4. To enter\, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright is called into question and cannot be verified. \n5. Employees\, partners and vendors of PRSALA and their immediate family members are not eligible to enter. \n6. Only one retweet of each individual @PRSALA tweet will qualify as an entry\, but individuals may retweet more than one @PRSALA tweet to gain multiple entries. \n7. Winners will be contacted as they are selected and will have at least 12 hours to claim their free admission pass. \nPRSALA reserves the right to change\, modify\, alter the prize\, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control. \nThis PRSA-LA/SMCLA Event Sponsored by:
URL:https://prsala.org/event/social-media-week-panel-discussion/
LOCATION:The Broad Stage\, 1310 11th Street\, Santa Monica\, 90401
CATEGORIES:Other Events,PRSA-LA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T203000
DTSTAMP:20260429T001137
CREATED:20140612T183729Z
LAST-MODIFIED:20140624T042021Z
UID:1982-1403717400-1403728200@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse generation in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic\, Black\, Asian\, LGBT demographics – will discuss the newest studies\, trends and programming designed to engage the important consumer group. \n  \nSpeakers: \nJose Villa\, Principal\, Sensis (@jrvilla) \nMeredith McCarthy\, Director of Programs\, Heal the Bay \nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group (@MWWGroup) \nEllen Chen\, President\, Asian Professional Exchange (APEX) \nSid Garcia (Moderator)\, Reporter\, KABC-TV ABC7 Eyewitness News \n  \n  \nThis program is being organized in partnership with BPRS and HPRA. \n  \nLocation: \nLAPD Headquarters Deaton Civic Auditorium \n100 West 1st Street \nLos Angeles\, CA 90012 \nSelf parking available at public lots at 2nd and Spring Streets \n  \nCost: \n$45 – PRSA-LA\, HPRA\, BPRS and IABC Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA \nSponsored by: \n \n \nEvent registration for The Next Consumer Frontier: Engaging the Multicultural Millennial powered by Eventbrite
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/
LOCATION:LAPD Auditorium\, Los Angeles\, CA\, United States
CATEGORIES:Other Events,PRSA-LA
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