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DTSTART;TZID=America/Los_Angeles:20140625T173000
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SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse generation in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic\, Black\, Asian\, LGBT demographics – will discuss the newest studies\, trends and programming designed to engage the important consumer group. \n  \nSpeakers: \nJose Villa\, Principal\, Sensis (@jrvilla) \nMeredith McCarthy\, Director of Programs\, Heal the Bay \nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group (@MWWGroup) \nEllen Chen\, President\, Asian Professional Exchange (APEX) \nSid Garcia (Moderator)\, Reporter\, KABC-TV ABC7 Eyewitness News \n  \n  \nThis program is being organized in partnership with BPRS and HPRA. \n  \nLocation: \nLAPD Headquarters Deaton Civic Auditorium \n100 West 1st Street \nLos Angeles\, CA 90012 \nSelf parking available at public lots at 2nd and Spring Streets \n  \nCost: \n$45 – PRSA-LA\, HPRA\, BPRS and IABC Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA \nSponsored by: \n \n \nEvent registration for The Next Consumer Frontier: Engaging the Multicultural Millennial powered by Eventbrite
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/
LOCATION:LAPD Auditorium\, Los Angeles\, CA\, United States
CATEGORIES:Other Events,PRSA-LA
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