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X-WR-CALDESC:Events for PRSA-LA
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DTSTART;TZID=America/Los_Angeles:20230503T120000
DTEND;TZID=America/Los_Angeles:20230503T130000
DTSTAMP:20260520T115927
CREATED:20230419T191516Z
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SUMMARY:PRSA-LA IPA Event: Building and Maintaining a Business Pipeline
DESCRIPTION:  \nPRSA-LA’s IPA section presents\n \nBuilding and Maintaining a Business Pipeline \nMay 3 • Noon – 1 pm\nvia Zoom\nRSVP HERE \n  \nOne of the most challenging aspects of having your own business is building and maintaining a viable new business pipeline. Join PRSA-LA’s IPA section for a virtual programming session and hear from PR industry veterans Jonathan Fitzgarrald\, Managing Partner of Equinox Strategy Partners\, Larry Kohn\, President\, Kohn Communications and Claudia Santa Cruz\, President Santa Cruz Communications\, Inc. valuable insights on how to develop a strong business pipeline while keeping your current clients happy. \n  \nTICKET AMOUNT / PRICE \nMember:  / $10 \nNon-Member:  / $20 \nStudent:  / $5 \nOther:  / $20 \n  \nPanelists: \n  \n \n  \n  \n  \n  \n  \n  \nJonathan Fitzgarrald \nManaging Partner  \n Equinox Strategy Partners \nWhat does it take to transform a nonexistent book of business into a multimillion client pipeline? \nJonathan Fitzgarrald\, Managing Partner of Equinox Strategy Partners\, looks to undervalued professionals\, untapping their potential to grow revenue\, market visibility and their practices. Many of the professionals Jonathan advises report up to 20 percent increases in revenue within the first year. Jonathan’s personalized business strategies lead clients to discover their own business motivations. But what accounts for his motivation? Quite simply\, Jonathan enjoys empowering professionals to succeed. \nJonathan’s proprietary approach adapts a Moneyball strategy by recognizing and coaching traditionally overlooked\, highly skilled professionals in legal\, financial\, accounting and professional services firms. \nHis keynote\, retreat and leadership programs cover such topics as the cross-generational tension\, succession planning from the Next Gen’s perspective\, using culture to manage teams better\, partner compensation and connecting emotionally with clients. \nSpeaking to a range of audiences\, from the Managing Partner Forum to the UCLA Anderson School of Management\, Jonathan is a prolific presenter of business programs and media commentator. He has been quoted by The Wall Street Journal\, Los Angeles Times\, The American Lawyer\, The National Law Journal\, The Recorder\, ABA Journal and has appeared on The CBS Evening News. \nHe believes that leaders are made not born. Competing in equestrian events has been a major influence and resilience builder—Jonathan literally must jump over every obstacle until he is the last one standing. \nSocial Handles: https://www.linkedin.com/in/jonathanfitzgarrald/ \nTwitter/Instagram @JRFitzgarrald \n  \n  \nClaudia Santa Cruz \nPresident \nSanta Cruz Communications\, Inc. \nClaudia Santa Cruz is the President of Santa Cruz Communications\, Inc.\, a woman-owned\, award-winning Hispanic public relations boutique agency found in 2001. A seasoned Public Relations professional\, with over 25 years of experience\, Santa Cruz currently leads and oversees the agency’s work\, developing strategic campaigns that produce measurable results to a roster of national organizations who seek to reach the coveted U.S. Hispanic market. Some of its current and past clients include No Kid Hungry\, Telemundo\, City of Hope\, Adsmovil\, Billboard\, e-Salon\, and the Congressional Hispanic Caucus Institute\, among others. Prior to starting her own business\, Santa Cruz\, who co-authored Hispanic Marketing & Public Relations\, worked for ten years in the corporate world\, specifically at Telemundo network in Miami\, and Telemundo 52 and Univision 34 in Los Angeles.  A recipient of a PRSA PRISM Award and a Latino Marketing Award\, Santa Cruz received her Bachelor of Arts degree in Journalism from California State University\, Northridge.  She was born in Peru\, and lived in Bolivia\, the Philippines and Norway prior to moving to the United States. \n  \nFacebook: https://www.facebook.com/santacruzpr \nLinkedIn: @Santa Cruz Communications \nTwitter: @SantaCruzPR \n  \n  \n  \n  \n  \n  \n  \n  \n  \nLarry Kohn \nPresident \nKohn Communications \nLarry Kohn has been assisting professionals in their business development for over 40 years. He was an early pioneer in the practice of Executive Coaching. His long-term success is due to his ability to help his clients develop comfortable and effective strategies for meeting new contacts and creating motivational content. He has also developed the web app BizDevCoach which is a combination of technology and tutorial to help his clients create and implement their biz dev plan. For more information visit www.kohncommunications.com \nLinked in address: www.linkedin.com/in/LawrenceKohn \n  \n  \nMODERATOR \n \n\n\nStacy Schwartz \nIndependent Public Relations Strategist and Consultant \nStacy Schwartz is a seasoned and award-winning public relations professional with nearly twenty years of experience across multiple industries and media verticals. She works successfully with public and private companies and brands to provide high-level strategy and implement media campaigns\, including corporate communications\, media relations\, product launches\, crisis communications\, social media programs and special events. Her client experience is broad yet focused\, including both B2B and B2C expertise\, with a focus on professional services. \nA veteran in the industry\, Stacy prides herself on her keen ability to know what will resonate with media\, influencers\, and key audiences\, and provides high-level guidance to her professional service clients in the banking and finance and legal industries to achieve their goals through both creative and tried and true media strategies. She works regularly with clients who need help creating favorable brand awareness and corporate positioning for clients in the banking and finance and legal industry\, helping to position top executives as thought leaders in their specialty areas and raise awareness for the company’s profiles. Her work with these clients focuses on media relations in multiple media markets throughout California and nationwide\, where she garners significant media coverage on a regular basis and liaises with national teams to drive the overall PR strategy and campaign direction. \nStacy earned a Bachelor of Arts in Communications from the University of California\, Davis. In her spare time\, she enjoys spending time with her family outdoors hiking and at the beach. She currently sits on the board of PRSA-LA and leads the Independent Practitioners Alliance group. \nLinkedin: @Stacy Wonacott \nLinkedIn Group: https://www.linkedin.com/groups/2081289/ \n\nRSVP HERE
URL:https://prsala.org/event/prsa-la-ipa-event-building-and-maintaining-a-business-pipeline/
CATEGORIES:PRSA-LA
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DTSTART;TZID=America/Los_Angeles:20230504T120000
DTEND;TZID=America/Los_Angeles:20230504T130000
DTSTAMP:20260520T115927
CREATED:20230324T232357Z
LAST-MODIFIED:20230410T191707Z
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SUMMARY:Road to PRisms: Creating Award-Winning Entries
DESCRIPTION:The Road to PRisms: Creating Award-Winning Entries\nFeaturing Runyon Saltzman\, Two-Time Best In Show Winner \n \nThursday\, May 4\, 2023 \nNoon – 1 PM \nVia ZOOM \nREGISTER FOR THIS FREE EVENT HERE \n  \nFor two years in a row\, RSE’s strategic communications work for the Governor’s Office of the State of California’s COVID-19 communications earned them PRSA-LA’s PRism Award for Best In Show\, meaning their entry scored the highest of all submissions entered for the annual awards. \nHear from the team behind this award-winning work and how they won big\, not only with getting Californians vaccinated against COVID-19\, but with multiple PRism Award wins! \nREGISTER FOR THIS FREE EVENT HERE
URL:https://prsala.org/event/road-to-prisms-creating-award-winning-entries/
CATEGORIES:PRSA-LA,Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230511T180000
DTEND;TZID=America/Los_Angeles:20230511T200000
DTSTAMP:20260520T115927
CREATED:20230419T011018Z
LAST-MODIFIED:20230420T184415Z
UID:22974-1683828000-1683835200@prsala.org
SUMMARY:Asian American and Pacific Islander Heritage Month Mixer
DESCRIPTION:AAPI Heritage Month Networking Mixer hosted by PRSA-LA and AAJA-LA\nThursday • May 11th\, 2023\n6.00 pm to 8.00 pm\nSake Dojo\, 333 1st Street\, Los Angeles\n\nREGISTER HERE\n\n\nPR Pros and Journalists – Cocktails and Chatting It Up for AAPI Month\nCome celebrate AAPI Heritage Month with both PRSA-LA and AAJA-LA on Thursday\, May 11th at 6:00 pm PDT at Sake Dojo\, located in the heart of Little Tokyo. Attendees will have the opportunity to make new connections and to hear others share their AAPI background and story and the important issues facing the AAPI community. The first drink is on us as well as complimentary appetizers – see you there!\n\nEvent is open to members and non-members.\nTo get your free drink ticket\, you must be on the RSVP list.\nMembers (PRSA-LA\, AAJA-LA): $15\nNon Members: $25\n\n\nThank You to Our Sponsors:\n\n  \n\nREGISTER HERE
URL:https://prsala.org/event/asian-american-and-pacific-islander-heritage-month-mixer/
CATEGORIES:PRSA-LA
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