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DTSTART;TZID=America/Los_Angeles:20250909T190000
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DTSTAMP:20260409T011339
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SUMMARY:Dodgers Night
DESCRIPTION:PRSA-LA Dodgers Night Out 2025\nTuesday\, September 9 • 7:10 PM PT\nDodgers vs. Rockies\nDodger Stadium – 1000 Vin Scully Ave\, Los Angeles\, CA 90012 \nWe’re excited to announce our third annual PRSA-LA Dodgers Night Out — a fun-filled evening at the ballpark to support the PRSA-LA Scholarship Program\, which benefits outstanding college students pursuing careers in Public Relations or Communications. We’ve secured just 50 tickets for this year’s game\, so don’t wait — grab yours before they’re gone! \nREGISTER HERE. \nBy participating in this event\, you can enjoy an exhilarating Dodgers game while contributing to the future of PR by supporting deserving students through the PRSA-LA Scholarship Program. These scholarships help recognize and assist exceptional undergraduate and graduate students in pursuing careers in Public Relations or Communications. \nStudent scholarship winners will be announced in the summer and awarded their scholarships for the fall semester. They will also receive one year of FREE access to all PRSA-LA webinars and events\, providing valuable networking opportunities and the chance to learn from seasoned PR professionals. \nFor more information about the PRSA-LA Scholarship Program and its impact\, please visit the Scholarship homepage here. \nJoin PRSA-LA at Dodgers Night and help us hit a home run for the PRSA-LA Scholarship Program! Your support makes a difference. We’ll follow up with the attendees on where we’ll meet at the game for some fun networking. We look forward to seeing you there! \nREGISTER HERE.
URL:https://prsala.org/event/dodgers-night-2/
LOCATION:Dodger Stadium\, 1000 Vin Scully Ave\, Los Angeles\, CA\, 90012\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/csufdodgersnight1.jpg
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DTSTART;TZID=America/Los_Angeles:20250910T083000
DTEND;TZID=America/Los_Angeles:20250910T213000
DTSTAMP:20260409T011339
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SUMMARY:PRSA-LA At Breakfast With (ABW) ... Ethnic Media
DESCRIPTION:PRSA-LA At Breakfast With (ABW) … Ethnic Media \nWednesday\, September 10 • 8:00 – 10:00 am \nVenue:  SoCalGas – Energy Resource Center \n9240 Firestone Blvd\, Downey\, CA 90241 \nREGISTER HERE \n\nPRSA-LA is thrilled to unveil the full lineup for At Breakfast with Ethnic Media on Wednesday\, Sept. 10 at the SoCalGas Energy Resource Center in Downey.\n\nKatherine Picazo\, Planning Editor\, Telemundo 52 / NBC4\nTing-Yu Chang\, Multimedia Journalist\, World Journal\nBrenda F. Verano\, News Reporter\, CALÓ News\nCora Jackson-Fossett\, Managing Editor\, LA Sentinel\nRoberto Ticona\, News Executive Producer\, Noticias Estrella TV\nModerator: Raúl Gordillo\, SoCalGas\n\nTogether\, this dynamic panel reflects the depth and diversity of LA’s ethnic media landscape\, spanning Spanish-language television\, Chinese-language press\, and Black press. They will share candid insights on what resonates with their audiences\, how PR pros can approach multicultural newsrooms more effectively\, and strategies for building lasting\, authentic relationships.\n\nJust off the 605 in Downey\, the event includes a continental breakfast\, free parking and a guided tour of the SoCalGas H2 Innovation Experience (Hydrogen Home). The first H2IE tour is at 8am\, and the program starts at 8:30am.\n\nSpots are limited. RSVP today! \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-at-breakfast-with-abw-ethnic-media/
LOCATION:SoCalGas\, 9240 Firestone Blvd\, Downey\, CA\, 90241\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-All-Panelists-FINAL.png
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DTSTART;TZID=America/Los_Angeles:20250925T163000
DTEND;TZID=America/Los_Angeles:20250925T183000
DTSTAMP:20260409T011339
CREATED:20250826T204813Z
LAST-MODIFIED:20250826T211820Z
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SUMMARY:Credibility in the Chaos: How Brands Are Leading
DESCRIPTION:Credibility in the Chaos: How Brands Are Leading\nThursday\, September 25  • 4:30-6:30pm PT\nAt Edelman LA\, 1500 N El Centro Ave.\, Los Angeles\, CA \nREGISTER HERE \nEdelman and PRSA Los Angeles invite you to a special event featuring insights and discussion on the newly released 2025 Edelman Trust Barometer Special Report: Brand Trust\, From We to Me. \nToday’s consumer is navigating a world shaped by financial pressure\, cultural volatility\, and fractured attention. And they’re expecting more from the brands they let in. Drawing on data from 15 countries\, this report reveals that trust in brands is not only on the rise\, it’s being redefined. No longer competing solely in the marketplace\, brands are up against headlines about economic instability\, cultural movements\, and belief systems. Trust has become both a powerful asset and a fragile one\, earned not just through purpose\, but through personal value: optimism\, emotional connection\, education\, and community. \nIn a year marked by global elections\, eroding institutional trust\, and the growing influence of creators\, AI\, and decentralized information ecosystems\, brands are emerging as the new standard of credibility. Join us for a timely conversation exploring how brands\, communicators\, and industries are navigating this high-stakes environment—and what it now takes to earn and keep trust. \nREGISTER HERE
URL:https://prsala.org/event/credibility-in-the-chaos-how-brands-are-leading/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
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DTSTART;TZID=America/Los_Angeles:20250930T080000
DTEND;TZID=America/Los_Angeles:20250930T090000
DTSTAMP:20260409T011339
CREATED:20250827T202853Z
LAST-MODIFIED:20250929T183026Z
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SUMMARY:PRSA-LA & PRophet - Earned Media Is the New SEO – How AI Search Has Changed the Game
DESCRIPTION:PRSA-LA & PRophet  presenting  \nEarned Media Is the New SEO – How AI Search Has Changed the Game \nDate: Tuesday\, September 30 \nTime: 8:00–9:00 AM PDT \nREGISTER HERE \nJoin PRSA-LA and PRophet on Tuesday\, September 30\, 2025\, from 8:00–9:00 AM PDT for an eye-opening webinar on the future of brand visibility in the age of AI search. With more than 65% of searches now happening through platforms like ChatGPT\, Claude\, and Perplexity\, traditional SEO tactics are losing ground. This session will explore why earned media is the new cornerstone of discovery\, how generative AI prioritizes trusted editorial coverage\, and what practical steps PR and marketing teams can take to win in this new landscape. \nThis is a FREE event for everyone but please RSVP. \n  \nMeet the Speakers: \nSpeaker Bios \nJason Brandt\, CMO\, PRophet \nJason Brandt is the Chief Marketing Officer of PRophet\, a suite of essential\, AI-powered tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. Brandt brings more than 30 years of industry experience building and managing digital businesses\, driving innovation and scaling growth for global brands. Previously\, Brandt held the position of Global Chief Innovation Officer for WPP’s Team\, P&G\, and served as the Chief Growth Officer at WPP company Grey Midwest\, where he spearheaded growth strategies and fostered internal partnerships across Grey while delivering innovative CRM\, digital and performance marketing capabilities to global brands. LinkedIn:  https://www.linkedin.com/in/jason-brandt-4305032/ \n  \nMirza Germovic\, SVP\, AI Solutions & Advisory\, Edelman \nMirza Germovic is the Senior Vice President of  AI Solutions & Advisory on Edelman’s core AI team. He leads the development of the firm’s AI-powered solutions\, helping clients strategically integrate generative AI into their marketing and communications ecosystems.​ Mirza has spent over a decade working with B2B partners and AI technologies\, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative\, television production\, digital media\, e-commerce\, and direct-to-consumer operations.​ Prior to joining Edelman\, Mirza held positions at The Walt Disney Company in digital media & innovation.​ LinkedIn: https://www.linkedin.com/in/mirzagermovic/ \n  \nMarcel Goldstein\, Managing Director\, Global Corporate Affairs\, Allison Worldwide \nMarcel Goldstein is an AI-first communications leader and Managing Director of Global Corporate Affairs at Allison Worldwide\, where he created the Allison AI Visibility Audit to strengthen brand presence in generative answers. He advises Fortune 500s and mission-led innovators across technology\, energy\, healthcare\, construction\, and safety\, aligning reputation with growth\, elevating executive visibility\, and managing crises. Based in Washington\, D.C.\, he brings a policy-aware lens and global perspective to every client engagement\, blending strategy\, storytelling\, and risk management with AI-driven innovation to ensure organizations remain credible\, visible\, and resilient in a rapidly evolving information landscape. LinkedIn: https://www.linkedin.com/in/marcelgoldstein/ \n  \nTonya McKenzie\, Founder\, Sand & Shores  \nWith over 20 years of experience in brand development\, crisis communication\, and strategic storytelling\, Tonya has advised Fortune 500s\, public agencies\, nonprofits\, and elected officials\, including Microsoft\, the YMCA\, and the Redondo Beach Police Department. An international speaker\, podcast host\, and Los Angeles County Commissioner\, she specializes in helping organizations and professionals control the narrative through integrated PR and emerging technologies\, guiding brands to leverage innovation while building trust\, visibility\, and measurable impact in today’s evolving media landscape. LinkedIn: https://www.linkedin.com/in/tonyamckenzie/ \n  \nAlice Martinez\, VP of Emerging Technology\, Zebra Partners  \nAlice Martinez is an award-winning public relations strategist and Vice President of Emerging Technology at Zebra Partners\, a global integrated marketing and PR women-owned firm. With communications expertise at the dynamic intersection of technology and gaming\, she manages high-performing teams that deliver creative strategies for Fortune 100 companies to independent industry leaders.LinkedIn: https://www.linkedin.com/in/martinezalice/ \n  \n(Moderator) \nJohn McCartney\, APR\, Founder\, JMAC PR; PRSA-LA Board Member & Treasurer  \nJohn McCartney\, APR\, is the Founder of JMAC PR\, a boutique firm that specializes in elevating tech startups through strategic media relations\, thought leadership\, and brand storytelling. With over 25 years of experience\, John is recognized for securing top-tier earned media and increasing visibility for early-stage companies in emerging sectors such as AI\, SaaS\, adtech\, and digital health. He serves as a board member of PRSA Los Angeles and mentors startup founders. He was named to Business Insider’s Tech PR 50 list and earned his APR accreditation in 2023. LinkedIn: https://www.linkedin.com/in/johnmccartney1/ \n  \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-prophet-earned-media-is-the-new-seo-how-ai-search-has-changed-the-game/
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/AI-webinar-1.png
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