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DTSTART;TZID=America/Los_Angeles:20250224T180000
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DTSTAMP:20260403T105013
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SUMMARY:PRSA Western District Conference
DESCRIPTION:  \n\n\nGet ready to bask in the limelight like a true Hollywood star at the upcoming Western District Conference hosted by PRSA-LA! Join us from February 24-26\, 2025\, at the iconic Sheraton Universal Hotel\, adjacent to Universal Studios Hollywood and in close proximity to the Hollywood Bowl\, Hollywood Walk of Fame\, and more! \nThis conference is your chance to step into the world of PR\, as we provide you with the tools\, knowledge\, and connections to help you become a true PR superstar. \nGet ready for an unforgettable conference experience\, where you’ll have a chance to make new connections and rekindle old ones. \nREGISTER HERE \n\nBe a Sponsor and Support the 2025 Western District Conference! \nThe PRSA Western District Conference is a dynamic opportunity to position your company to the thousands of successful communication professionals working in Western District to whom we promote the conference. These influencers are highly connected; respected for their ability to spot trends and manage change; and hold extensive media\, consumer and stakeholder relationships. More than half of conference‐goers are senior‐or mid‐level professionals and their employer base is well‐rounded\, including private companies\, agencies\, consulting firms\, government\, non‐profit and universities. \nDOWNLOAD THE SPONSORSHIP PACKET HERE \n\nFor more information\, visit PRSA Western District website.
URL:https://prsala.org/event/prsa-western-district-conference-3/
LOCATION:Sheraton Universal Hotel\, 333 Universal Hollywood Dr\,\, Universal City\, CA\, 91608\, United States
CATEGORIES:PRSA,PRSA-LA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250306T083000
DTEND;TZID=America/Los_Angeles:20250306T093000
DTSTAMP:20260403T105013
CREATED:20250129T234602Z
LAST-MODIFIED:20250225T021543Z
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SUMMARY:PRSA-LA's At Breakfast With...Public Affairs and Community Issues Journalists
DESCRIPTION:PRSA-LA’s At Breakfast With…\nPublic Affairs and Community Issues Journalists\n \nDate: Thursday\, March 6\, 2025 \nTime: 8:30 – 9:30 AM \nREGISTER HERE \nPRSA-LA will host a series of ABW programs for 2025. These ABW programs will be both virtual and in-person. \nJoin us for our first ABW program of the year via Zoom\, At Breakfast With…Public Affairs and Community Issues Journalists on Thursday\, March 6 (8:30 am – 9:30 am PT) featuring journalists and producers covering public affairs and community issues. \n  \nSPEAKERS: \nHal Eisner\, reporter of KTTV 11\, Host of Fox 11 News IN DEPTH and the Fox 11 podcast “What the Hal?\,” and\nRafael Sigler\, Producer and Host of KTNQ’s radio program “Pa’Variar”\nJaqueline Hurtado\, Multimedia Journalist/Reporter for Spectrum News  \nThe panel will be moderated by Rick Garcia\, Senior Strategic Advisor\, Media at Lee Andrews Group\, previous Emmy award-winning News Anchor at KCBS-TV and KCOP-TV\, and Sports Anchor at KTTV. \nWhile elections may be over\, issues of government and community affairs are still at the forefront for many PR professionals and your clients. Join a robust discussion with political and community reporters and producers discussing how to pitch story angles ranging from issues such as education\, immigration\, climate change\, water quality\, police and fire services\, the unhoused\, access to healthcare and more! What matters to these reporters? \nHow can your clients garner coverage in the congested Southern California media market and create public affairs pitches that resonate? Join us to learn more. \n  \nREGISTER HERE \n  \n  \nLook out for these upcoming ABWs. More details TBA. \nMay – In person event at Amazon Video – Entertainment – brunch/lunch event \nJuly – Virtual or In Person event (topic TBC) – morning event \nSeptember – In person event – Technology – evening event \nDecember – In person event if it doesn’t happen in July (Climate) – morning event
URL:https://prsala.org/event/prsa-las-at-breakfast-with-public-affairs/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-March6.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250422T090000
DTEND;TZID=America/Los_Angeles:20250422T100000
DTSTAMP:20260403T105013
CREATED:20250402T212520Z
LAST-MODIFIED:20250408T225040Z
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SUMMARY:PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing
DESCRIPTION:PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing.\nTuesday\, April 22 • 9 a.m. PST / 12 p.m. EST \nVia Zoom\nREGISTER HERE \nPublic Relations Society of America (PRSA) Western District will host its first virtual webinar in collaboration with PRophet\, “PRophet Predicts What’s Possible: Beyond the Buzz on Influencer Marketing.” Public relations and marketing leaders will unveil exclusive new research exploring why some influencers outperform others—even when metrics are identical. The webinar will examine what really moves the needle in sales and conversions\, and how marketers can harness these insights for 2025 and beyond. \nOver the last decade\, digital marketing has undergone a fundamental transformation. Brands no longer control the conversation— creators do. Consumers now trust peer recommendations more than traditional advertisements\, making creator-led marketing an essential strategy for brand growth and engagement. To better understand this evolving landscape\, we will use this session to discuss our latest research on the power of Influencer marketing in with brands and agencies: findings\, emerging trends\, and strategies that will shape the future of creator marketing in 2025 and beyond. \nFeatured Speakers: \n\nLimor Cohen – VP of Global Partnerships\, LEADERS by PRophet\nLimor Cohen is a dynamic marketing consultant with deep expertise in monetizing the influencer ecosystem. She is the founder of LCB Consulting and former executive at Komodo and Lightricks. Based in Tel Aviv\, Limor holds an MBA from Reichman University.\nEran Nizri – CEO & Founder\, LEADERS & IMAI by PRophet\nA visionary entrepreneur and digital marketing pioneer\, Eran Nizri is best known for founding and leading LEADERS into a globally recognized award-winning influencer marketing agency\, and Influencer Marketing AI by PRophet. LEADERS was recently acquired by Stagwell Inc.\n\nThis session will reveal groundbreaking research that debunks common assumptions about influencer marketing. Key finding: influencers who post 10+ stories per day dramatically outperform peers\, regardless of follower count or engagement rate—echoing the power of frequency in traditional media. Learn how this “repetition effect” can revolutionize company and brand creator-led campaigns. \nREGISTER HERE \n  \n  \nEvent sponsored by: \n   \n  \n  \n  \n  \nPRSA Western District is comprised of 11 chapters in five western states: Arizona\, Colorado\, Hawaii\, southern California\, and southern Nevada. PRophet is a cutting-edge platform for managing and optimizing influencer marketing campaigns.
URL:https://prsala.org/event/prophet-predict-whats-possible-beyond-the-buzz-on-influencer-marketing-what-to-try-amplify-modify/
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250514T180000
DTEND;TZID=America/Los_Angeles:20250514T210000
DTSTAMP:20260403T105013
CREATED:20250430T220147Z
LAST-MODIFIED:20250430T223308Z
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SUMMARY:AAPI Heritage Month Networking Mixer
DESCRIPTION:AAPI HERITAGE MONTH NETWORKING MIXER \nWednesday\, May 14\, 2025 • 6:00 – 9:00 PM PDT \nThunderbolt • 1263 W Temple St\, Los Angeles\, CA 90026 \nREGISTER HERE \nJoin PRSA-LA and AAJA-LA on Wednesday\, May 14\, from 6:00 PM to 9:00 PM for a special AAPI Heritage Month celebration at Thunderbolt\, a nationally acclaimed cocktail bar in the heart of Historic Filipinotown (1263 W Temple St\, Los Angeles\, CA 90026). \nConnect with LA’s vibrant community of communications and journalism professionals and hear inspiring stories from AAPI voices shaping the future of media\, PR\, and storytelling. We’ll reflect on how identity\, culture\, and representation are transforming today’s communications landscape. \nThunderbolt is known for its Southern-inspired hospitality and creative cocktails. It was recently ranked #8 on North America’s 50 Best Bars\, #64 globally\, and named Best Bar in the West USA for 2024. \nEnjoy a complimentary drink ticket\, good for any cocktail on Thunderbolt’s menu—including favorites like the Jackfruit Thunderbolt\, P-Town Boxing Club\, and Lychee Daiquiri (which can be made as a mocktail or with alcohol)—plus tasty appetizers. \nYou must be on the RSVP list to get your free drink ticket. \nMembers (PRSA-LA\, AAJA-LA): $25; Non-members: $35; Students: $15 \nA huge thank you to our event sponsors for their support: \n \n  \nREGISTER HERE
URL:https://prsala.org/event/aapi-heritage-month-networking-mixer/
LOCATION:Thunderbolt\, 1263 W Temple St\,\, Los Angeles\, 90026\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/AAPI-Heritage-Month-Mixer-may14.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250611T083000
DTEND;TZID=America/Los_Angeles:20250611T093000
DTSTAMP:20260403T105013
CREATED:20250430T220416Z
LAST-MODIFIED:20250529T003400Z
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SUMMARY:At Breakfast With...Entertainment Journalists and Producers
DESCRIPTION:At Breakfast With…Entertainment Journalists and Producers\nWednesday\, June 11 • 8:30 – 9:30 AM PT\nVia ZOOM \nPresented by: \n \nREGISTER HERE \nJoin us via Zoom on Wednesday\, June 11 at 8:30 – 9:30 AM PT for a dynamic edition of PRSA-LA’s At Breakfast With… spotlighting entertainment journalists and producers based in Los Angeles. \nAs the media landscape continues to evolve\, entertainment coverage is expanding beyond red carpets and premieres to include deeper narratives around culture\, identity\, social impact\, and brand values. This timely conversation will explore how publicists can navigate today’s competitive media environment and craft compelling entertainment pitches that break through. \nHear directly from top entertainment reporters and producers on what grabs their attention\, how they prefer to be pitched\, and the types of stories they’re seeking now. Whether you’re promoting talent\, projects\, or campaigns with a purpose\, this panel will offer actionable insights into securing coverage and building meaningful media relationships in Hollywood’s ever-shifting ecosystem. \nMeet the speakers: \n\nKatie Atkinson\, Executive Digital Director\, West Coast\, Billboard\nJennifer Aguillon\, Sr. Talent Booker\, Access Hollywood\, NBC Universal\nAmy Sugarman\, VP Public Relations and Talent\, and Executive Producer\, iHeartMedia\nLiz Calvario\, Editor and Reporter\, Today.com \nKatie Atkinson\nKatie Atkinson is Billboard’s Executive Digital Director\, West Coast and has worked for Billboard.com as an editor in the Los Angeles office since 2014. In addition to leading fan-facing coverage and breaking news on the website\, Katie also co-hosts and co-produces Billboard’s Pop Shop podcast\, a weekly discussion about the latest pop news and chart moves. Katie previously worked as a digital editor at Entertainment Weekly\, where she co-hosted the Editor’s Hour show on SiriusXM’s EW Live. Before that\, she was deputy managing editor at MTV News and an intern-turned-copy editor at The Detroit News after earning her journalism degree from Michigan State University. \nJennifer Aguillon\nJennifer Aguillon is a two-time Emmy winning producer with over 20 years of news experience in the national and local LA markets. She is currently a Senior Talent Booker for NBC’s Emmy Nominated Entertainment News Show “Access Hollywood” and daytime talk show\, “Access Daily”. She is a first generation Mexican-American. She has produced for “Extra”\, “California Live ”and news shows on KCBS and KTLA. She is creator and co-host of the podcast “Latina Life With Jen and Milena”. She is a member of the Television Academy\, the Academy of Country Music\, the USC Latino Alumni Association and the California Chicano News Media Association. A long-time supporter of the Jenesse Center and a volunteer at Project Angel Food\, she is a proud native Angeleno. \nAmy Sugarman\nAmy Sugarman is a talent executive/executive producer at iHeartMedia. Upon becoming the fourth generation in her family to graduate from UC Berkeley (and as a member of the Kappa Kappa Gamma sorority)\, Ms. Sugarman began her career at KTVU Fox Channel 2 in the Bay Area\, launching a 25-year (and counting) career in the entertainment industry. She has long been affiliated with celebrity stalwarts such as Mario Lopez and Ryan Seacrest\, with whom she has worked for more than two decades. In addition to producing television and radio\, Ms. Sugarman has produced many of iHeartMedia’s successful podcasts\, helping to position the company as the #1 podcast publisher in the world. She has served as co-host of pop culture podcasts for iconic TV shows such as “Beverly Hills 90210” and “The Gilmore Girls\,” and created and produced the podcast “Scrubbing In\,” which has won the People’s Choice Award twice. Ms. Sugarman credits her successful career to her time at Berkeley. \nLiz Calvario\nLiz Calvario is a Los Angeles-based editor and reporter for TODAY.com\, writing and editing entertainment\, pop culture and trending news. You can also catch her covering events\, including the Oscars\, Latin Grammys\, Emmy and more for TODAY.com. A Cal State Long Beach graduate\, she has been covering all aspects of the entertainment industry for a decade. She began her digital journalism career at Variety Latino. Her work has been published in IndieWire\, Deadline and Entertainment Tonight. As a Mexican American\, she makes it her mission to spotlight Latin talent. \n  \n\nDon’t miss this must-attend event for PR professionals looking to stay ahead in the entertainment space. \nMembers: $15; Non-members: $30; Students: $5 \n  \n  \nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-entertainment-journalists-and-producers/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Entertainment-All-Panelists.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250624T093000
DTEND;TZID=America/Los_Angeles:20250624T180000
DTSTAMP:20260403T105013
CREATED:20250508T185233Z
LAST-MODIFIED:20250521T195816Z
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SUMMARY:2025 SPORTS PR SUMMIT hosted by the L.A. Clippers
DESCRIPTION:2025 SPORTS PR SUMMIT\nhosted by the L.A. Clippers\nTuesday\, June 24\, 2025 | 9:30 a.m. to 6 p.m.\nINTUIT DOME | LOS ANGELES\nGET YOUR TICKETS HERE \n\nThe Premier Gathering for Sports PR & Communications Leaders\nPRSA members are invited to attend the 2025 Sports PR Summit\, June 24\, in Los Angeles at the NFL West Coast Headquarters and the brand-new Intuit Dome\, home of the LA Clippers. This one-day\, behind-the-scenes experience brings together top voices in sports\, media\, entertainment and communications\, featuring sessions and exclusive panels. Space is limited to just 100 total attendees and spots are filling fast. \n\n\nThis exclusive gathering of senior PR and digital media executives from across sports features unfiltered conversations that give attendees unparalleled access to the most influential voices in sports — League commissioners\, team owners\, professional athletes\, and award-winning journalists. \nThrough high-impact discussions\, best-practice sharing\, and elite networking\, attendees gain insider insights into navigating today’s evolving PR and media landscape\, crisis communications\, athlete branding\, and digital strategy. \n  \nFor a limited time\, PRSA members can register now with a discounted promo code\, PRSAVIP\, for $499! \n  \n\nGET YOUR TICKETS HERE
URL:https://prsala.org/event/2025-sports-pr-summit-hosted-by-the-l-a-clippers/
LOCATION:INTUIT DOME\, 3930 W Century Blvd\, Inglewood\, CA\, 90303\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Sports-PR-Summit.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250725T000000
DTEND;TZID=America/Los_Angeles:20250725T235900
DTSTAMP:20260403T105013
CREATED:20250709T200825Z
LAST-MODIFIED:20250711T185345Z
UID:26462-1753401600-1753487940@prsala.org
SUMMARY:PRism Entries Submission Ends
DESCRIPTION:PRism Entries Applications will be accepted until midnight today. \nSUBMIT HERE
URL:https://prsala.org/event/prism-entries-submission-ends/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250814T180000
DTEND;TZID=America/Los_Angeles:20250814T210000
DTSTAMP:20260403T105013
CREATED:20250613T012302Z
LAST-MODIFIED:20250821T192355Z
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SUMMARY:PRSA-LA Sunrise Honors
DESCRIPTION:WE ARE GRATEFUL TO ALL WHO ATTENDED THE 7TH ANNUAL SUNRISE HONORS. THANK YOU FOR JOINING US IN THE CELEBRATION OF OUR ESTEEMED HONOREES!\nAugust 14 • 6:00 – 9:00 pm\n\n\n\n\n\n\n\n\n\n\n\nLos Angeles River Center & Gardens • 570 W Ave 26\, Los Angeles\, CA 90065\n\n  \nCLICK HERE TO VIEW EVENT PHOTOS\n\n\n  \n\n\nCLICK HERE TO VIEW OUR PRESS COVERAGE PUBLISHED BY HISPANICAD.COM \n  \n\n\n\nThis year marks the seventh year of PRSA-LA’s Sunrise Honors. The event will be held on August 14\, 6:00 – 9:00 PM at the beautiful Los Angeles River Center and Gardens. \nSunrise Honors recognizes trailblazers and pioneers in the public relations and marketing world who have opened doors to increase the diversity and inclusion of underrepresented populations into the field of Communications. Through their perseverance and tenacity\, we learn how to continue the important work to make the PR industry more inclusive and embracing of diverse perspectives. \nThe Sunrise Honors is PRSA-LA’s way of celebrating the longtime work of these champions. \n\nProgram: \n\n6:00 p.m. Cocktail Reception \n7:00 p.m. Program Starts \n9:00 p.m. Program Ends \nWe are thrilled to celebrate PR leaders who have risen to the top of their careers through innovation\, commitment\, and a determination to break down barriers to make our industry more inclusive and diverse. \nThis year’s honorees include: \n\nChristopher Cathcart\, CEO & Founder\, OneDiaspora Group | LINKEDIN\nLaarni Rosca Dacanay\, Senior Comms Leader\, Entertainment & Media  |  LINKEDIN\nFrancisco Oaxaca\, Chief\, Communications and Community Relations\, L.A. Care Health Plan |  LINKEDIN\nMonica Trasandes\, Senior Director of Spanish-Language & Latinx Media & Representation\, GLAAD  |  LINKEDIN\n\n\n\nHONOREE BIO\nChristopher Cathcart\, CEO & Founder\, OneDiaspora Group \n \nChristopher D. Cathcart is a seasoned branding and public relations strategist with more than 37 years of experience helping individuals\, organizations\, and brands tell their stories with clarity and purpose. His distinguished career includes roles with major media powerhouses such as CNN\, Motown Records\, and Warner Bros. Television. In 1995\, he founded OneDiaspora Group\, a communications consulting firm that has served a diverse range of clients across entertainment\, business\, and public service sectors. \nA proud graduate of Howard University\, Cathcart is also an author\, college professor\, public speaker\, and passionate advocate for Historically Black Colleges and Universities (HBCUs). Among his most meaningful projects is HBCU Experience – The Book\, a celebrated collection of essays he co-edited that honors the vibrant legacy of Black college life. \nCathcart has served as an adjunct lecturer at California State University\, Northridge\, for more than nine years\, where he teaches public relations and journalism courses to a diverse student body. He is also a part-time instructor for Syracuse University and the UCLA Extension program. In addition\, he spent a decade as a faculty member at Columbia College Hollywood\, a leading film and television school in the Los Angeles area\, where he taught marketing and public relations. \nThroughout his career\, Cathcart has had the privilege of working with iconic artists including Stevie Wonder\, Boyz II Men\, Jill Scott\, and Queen Latifah. He has trained more than 60 public figures in effective media communication and has delivered keynote addresses and workshops for organizations such as Verizon\, Ross Stores\, the Congressional Black Caucus Foundation\, Roblox\, and dozens of colleges and universities\, including USC\, UCLA\, Howard University\, and numerous HBCUs across the country. \nCathcart is deeply committed to mentorship\, volunteerism\, and community uplift. He is the author of The Lost Art of Giving Back\, a powerful guide to finding personal fulfillment through service. He has spent decades supporting youth and social causes\, including long-standing work around HIV/AIDS awareness through the Black AIDS Institute\, and the creation of Ledge\, a lifestyle magazine for Black college students. \nWhether speaking on branding\, leadership\, or the power of service\, Christopher D. Cathcart remains dedicated to a singular mission: to inspire others to lead boldly\, serve with purpose\, and communicate with impact. \n  \nLaarni Rosca Dacanay\, Senior Comms Leader\, Entertainment & Media \n \n\n\n\nLaarni Rosca Dacanay is an award-winning communications leader with 20 years of experience in media and entertainment\, driven by purpose and powered by inclusion. A trusted advisor to senior leadership\, she champions inclusion as a catalyst for workplace culture and business growth. \nCommitted to representation at every level — from interns to the C-suite\, above and below the line\, in front of and behind the camera\, and in newsrooms — Laarni is a fierce advocate for representation in media. \nShe currently serves as External Communications Consultant for Creator Television\, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV\, with a mission to increase representation in television by showcasing creator-led programming that better reflects today’s diverse world. \nPreviously\, Laarni made history as the first Manager of Diversity\, Equity & Inclusion\, Programs & Outreach for ABC’s long-running hit television franchise “The Bachelor\,” produced by Warner Bros. Television. \nLaarni has held roles and consulted with major media companies including Warner Bros. TV\, Comcast\, TIME Magazine\, NBCUniversal\, Focus Features\, and NBC. Among her industry firsts: she was the first Asian American to Co-Chair the Television Academy’s Diversity Committee\, and the first Asian American to earn PRSA’s prestigious “Distinguished Service Award\,” and she won six consecutive PRSA National Diversity Awards. She’s also a founding member of NBCUniversal’s Asian Pacific American Employee Resource Group. \nA dedicated community leader\, she serves on multiple boards and committees\, including Chair of the PBS SoCal Community Advisory Board; Advisory Board Member\, National Association of Black Journalists (NABJ) LA Chapter; FilAm Arts Advisory Board; and the PRSA National Diversity\, Equity and Inclusion Committee. She also co-produces the Asian Pacific Filmmakers Experience at Sundance\, SXSW\, Tribeca\, TIFF\, and Hawai‘i International Film Festivals — amplifying underrepresented voices in film and TV. \nA proud alumna of Cal State Fullerton\, Laarni co-founded the university’s Communications Alumni Chapter and now advises the CSUF Board of Directors through its Titan Pride Marketing & Communications Committee. She also completed UCLA’s Entertainment Publicity professional certification program. \nBorn and raised in Ohio and now based in Southern California\, Laarni is the daughter of immigrants and she continues to uplift stories that reflect the world we live in. Follow her on X (fkaTwitter) @laarnid1. \n\n\n\n  \nFrancisco Oaxaca\, Chief\, Communications and Community Relations\, L.A. Care Health Plan \nFrancisco joined L.A. Care Health Plan\, the largest publicly operated health plan in the country with 2.7 million members\, in 2014 as Director of Communications. In 2016\, he was promoted to Senior Director of Communications and Community Relations and in 2020 was promoted to Chief\, Communications and Community Relations. In this role he reports to the Chief of Staff\, is a member of the CEO’s Executive Leadership Team and serves on the organization’s Equity Council Steering Committee. He oversees a staff of over 150 responsible for the organization’s internal and external communications\, provider communications\, community relations and sponsorships programs\, community outreach and engagement including oversight of 9 consumer advisory committees\, a 16-member volunteer Health Promoters Program\, and a network of 14 community resource centers. He also oversees all health plan public facing websites and social media channels\, media relations\, video production and photography services and crisis communications. He will complete by mid-2025 an effort to expand the health plan’s community resource center network across Los Angeles County to 14 in a first of its kind 10-year\, over $300 million partnership between L.A. Care and Blue Shield of California Promise Health Plan. Prior to joining L.A. Care\, he served as Director of Public Affairs at First 5 L.A.\, an independent Los Angeles County commission that is the leading funder of programs for families with young children in California. \nFrancisco earned his bachelor’s degree from the University of Southern California\, his Master’s in Business Administration from the University of Redlands and is a certified notary public. He also serves on the City of Rancho Cucamonga’s Enhanced Infrastructure Financing District Public Financing Authority board and on the board of Project Angel Food. \n  \nMonica Trasandes\, Senior Director of Spanish-Language & Latinx Media & Representation\, GLAAD \n \nMonica Trasandes is the Senior Director of Spanish-Language & Latinx Media & Representation at GLAAD. Born in Uruguay and raised in San Diego\, she studied International Relations at U.C. Santa Barbara and Writing at Emerson College. Monica has worked as a newspaper reporter and a magazine editor. She has published a novel (“Broken Like This”)\, short stories and essays and has written and produced several plays. Monica is proud to co-parent her wonderful 12-year-old daughter. \nMonica was invited by the U.S. State Department to train embassy employees in Chile\, activists in Guatemala and advocates participating in the U.S. International Visitors Council through the Bureau of Educational and Cultural Affairs at the U.S. Department of State. She has been invited to give talks to journalism and communications students about LGBTQ issues at Stanford\, USC\, and Northwestern\, among others. In 2023\, she was part of the GLAAD delegation that traveled to the Vatican to meet privately with Pope Francis. \nHer essays have been published in The Huffington Post (Latino Voices and Voces in Spanish); NBC Latino; Advocate.com\, cnn.com and Writer’s Digest. Honors include: Telemundo’s  “Mujeres Imparables” campaign; Recognitions from the Latino Equality Alliance\, the California State Legislature and the city of West Hollywood. Profiles include: “Two Latinas Making a Difference” on nbc.com\, Latina Magazine and Hispanic Executive magazine. \n\n\n\nA HUGE THANK YOU TO OUR 2025 SUNRISE HONORS SPONSORS.\n \nCLICK HERE TO VIEW EVENT PHOTOS
URL:https://prsala.org/event/prsa-la-sunrise-honors/
LOCATION:Los Angeles River Center & Gardens\, Mountains Recreation & Conservation Authority\, 570 West Avenue 26\, #100\, Los Angeles\, CA\, 90065\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRSALA-Sunrise-Honorees-Website.png.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T173000
DTEND;TZID=America/Los_Angeles:20250820T200000
DTSTAMP:20260403T105013
CREATED:20250724T200130Z
LAST-MODIFIED:20250820T223654Z
UID:26680-1755711000-1755720000@prsala.org
SUMMARY:PRSA-LA Speed Pitch Mixer
DESCRIPTION:Join us for a fun and fast-paced evening where local journalists and PR pros connect\, share\, and spark stories\, all while supporting the next generation of communicators.\nPRSA-LA Speed Pitch Mixer\nSpeed dating meets story pitching. You won’t want to miss it!\nDate: Wednesday\, August 20\, 2025\nTime: 5:30 – 8:00 PM\nLocation: ASU California Center\, 1111 S. Broadway\, Suite 100\, Los Angeles\, CA 90015\nREGISTER HERE \nSpeed Pitch Mixer: Connect with local journalist and pitch your story ideas\nWant to get your story in front of the media? The Speed Pitch Mixer is your chance to meet face-to-face with local journalists\, share your best story ideas\, and build lasting media connections. \nHow it works:\nYou’ll rotate through a series of short focused meetings with journalists. Each interaction is designed to give you a meaningful opportunity to pitch\, ask questions\, and learn what makes a story stand out. \nWhen the bell rings\, you’ll move on to the next journalist\, so come prepared and make every second count! \nConfirmed Media Guests:\nGustavo Arellano\, Columnist\, Los Angeles Times\nJacqueline García\, Senior Reporter\, CALÓ News\nMarques Harper\, Deputy Editor\, Features\, Los Angeles Times\nCora Jackson-Fossett\, Managing Editor\, Los Angeles Sentinel\nClaudia Uballez\, Associate Producer\, Acceso Total\, Telemundo\nErick Galindo\, Contributing Editor\, LAist\nKristen Muller\, Executive Editor\, Los Angeles Local News Initiative\nGisselle Palomera\, Editor-in-Chief\, Los Angeles Blade\, CALO News\nMario Perea\, Correspondent\, Hoy Día\, Telemundo \nWhy attend?\nPitch your ideas directly to journalists\nLearn what editors and reporters are looking for\nBuild relationships that lead to stronger media coverage\nExpand your PR network in a single evening \nWhether you’re seeking coverage or growing media connections\, this is an event you won’t want to miss. Connect in-person with local journalists in a fun and engaging format. \nLimited spots are available. Grab your ticket today! \nREGISTER HERE \nMedia Guests Bios: \n 
URL:https://prsala.org/event/prsa-la-speed-pitch-mixer/
LOCATION:ASU California Center\, 1111 S. Broadway\, Suite 100\, Los Angeles\, CA\, 90015\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Copy-of-PNG-Version-Speed-Pitching.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250909T190000
DTEND;TZID=America/Los_Angeles:20250909T210000
DTSTAMP:20260403T105013
CREATED:20250724T205107Z
LAST-MODIFIED:20250826T204419Z
UID:26685-1757444400-1757451600@prsala.org
SUMMARY:Dodgers Night
DESCRIPTION:PRSA-LA Dodgers Night Out 2025\nTuesday\, September 9 • 7:10 PM PT\nDodgers vs. Rockies\nDodger Stadium – 1000 Vin Scully Ave\, Los Angeles\, CA 90012 \nWe’re excited to announce our third annual PRSA-LA Dodgers Night Out — a fun-filled evening at the ballpark to support the PRSA-LA Scholarship Program\, which benefits outstanding college students pursuing careers in Public Relations or Communications. We’ve secured just 50 tickets for this year’s game\, so don’t wait — grab yours before they’re gone! \nREGISTER HERE. \nBy participating in this event\, you can enjoy an exhilarating Dodgers game while contributing to the future of PR by supporting deserving students through the PRSA-LA Scholarship Program. These scholarships help recognize and assist exceptional undergraduate and graduate students in pursuing careers in Public Relations or Communications. \nStudent scholarship winners will be announced in the summer and awarded their scholarships for the fall semester. They will also receive one year of FREE access to all PRSA-LA webinars and events\, providing valuable networking opportunities and the chance to learn from seasoned PR professionals. \nFor more information about the PRSA-LA Scholarship Program and its impact\, please visit the Scholarship homepage here. \nJoin PRSA-LA at Dodgers Night and help us hit a home run for the PRSA-LA Scholarship Program! Your support makes a difference. We’ll follow up with the attendees on where we’ll meet at the game for some fun networking. We look forward to seeing you there! \nREGISTER HERE.
URL:https://prsala.org/event/dodgers-night-2/
LOCATION:Dodger Stadium\, 1000 Vin Scully Ave\, Los Angeles\, CA\, 90012\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/csufdodgersnight1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250910T083000
DTEND;TZID=America/Los_Angeles:20250910T213000
DTSTAMP:20260403T105013
CREATED:20250613T012611Z
LAST-MODIFIED:20250903T212346Z
UID:26169-1757493000-1757539800@prsala.org
SUMMARY:PRSA-LA At Breakfast With (ABW) ... Ethnic Media
DESCRIPTION:PRSA-LA At Breakfast With (ABW) … Ethnic Media \nWednesday\, September 10 • 8:00 – 10:00 am \nVenue:  SoCalGas – Energy Resource Center \n9240 Firestone Blvd\, Downey\, CA 90241 \nREGISTER HERE \n\nPRSA-LA is thrilled to unveil the full lineup for At Breakfast with Ethnic Media on Wednesday\, Sept. 10 at the SoCalGas Energy Resource Center in Downey.\n\nKatherine Picazo\, Planning Editor\, Telemundo 52 / NBC4\nTing-Yu Chang\, Multimedia Journalist\, World Journal\nBrenda F. Verano\, News Reporter\, CALÓ News\nCora Jackson-Fossett\, Managing Editor\, LA Sentinel\nRoberto Ticona\, News Executive Producer\, Noticias Estrella TV\nModerator: Raúl Gordillo\, SoCalGas\n\nTogether\, this dynamic panel reflects the depth and diversity of LA’s ethnic media landscape\, spanning Spanish-language television\, Chinese-language press\, and Black press. They will share candid insights on what resonates with their audiences\, how PR pros can approach multicultural newsrooms more effectively\, and strategies for building lasting\, authentic relationships.\n\nJust off the 605 in Downey\, the event includes a continental breakfast\, free parking and a guided tour of the SoCalGas H2 Innovation Experience (Hydrogen Home). The first H2IE tour is at 8am\, and the program starts at 8:30am.\n\nSpots are limited. RSVP today! \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-at-breakfast-with-abw-ethnic-media/
LOCATION:SoCalGas\, 9240 Firestone Blvd\, Downey\, CA\, 90241\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-All-Panelists-FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250925T163000
DTEND;TZID=America/Los_Angeles:20250925T183000
DTSTAMP:20260403T105013
CREATED:20250826T204813Z
LAST-MODIFIED:20250826T211820Z
UID:27323-1758817800-1758825000@prsala.org
SUMMARY:Credibility in the Chaos: How Brands Are Leading
DESCRIPTION:Credibility in the Chaos: How Brands Are Leading\nThursday\, September 25  • 4:30-6:30pm PT\nAt Edelman LA\, 1500 N El Centro Ave.\, Los Angeles\, CA \nREGISTER HERE \nEdelman and PRSA Los Angeles invite you to a special event featuring insights and discussion on the newly released 2025 Edelman Trust Barometer Special Report: Brand Trust\, From We to Me. \nToday’s consumer is navigating a world shaped by financial pressure\, cultural volatility\, and fractured attention. And they’re expecting more from the brands they let in. Drawing on data from 15 countries\, this report reveals that trust in brands is not only on the rise\, it’s being redefined. No longer competing solely in the marketplace\, brands are up against headlines about economic instability\, cultural movements\, and belief systems. Trust has become both a powerful asset and a fragile one\, earned not just through purpose\, but through personal value: optimism\, emotional connection\, education\, and community. \nIn a year marked by global elections\, eroding institutional trust\, and the growing influence of creators\, AI\, and decentralized information ecosystems\, brands are emerging as the new standard of credibility. Join us for a timely conversation exploring how brands\, communicators\, and industries are navigating this high-stakes environment—and what it now takes to earn and keep trust. \nREGISTER HERE
URL:https://prsala.org/event/credibility-in-the-chaos-how-brands-are-leading/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/webp:https://prsala.org/wp-content/uploads/2025-Edelman-Trust-Barometer-Special-Report_-Brand-Trust-From-We-to-Me-Invite-5.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250930T080000
DTEND;TZID=America/Los_Angeles:20250930T090000
DTSTAMP:20260403T105013
CREATED:20250827T202853Z
LAST-MODIFIED:20250929T183026Z
UID:27339-1759219200-1759222800@prsala.org
SUMMARY:PRSA-LA & PRophet - Earned Media Is the New SEO – How AI Search Has Changed the Game
DESCRIPTION:PRSA-LA & PRophet  presenting  \nEarned Media Is the New SEO – How AI Search Has Changed the Game \nDate: Tuesday\, September 30 \nTime: 8:00–9:00 AM PDT \nREGISTER HERE \nJoin PRSA-LA and PRophet on Tuesday\, September 30\, 2025\, from 8:00–9:00 AM PDT for an eye-opening webinar on the future of brand visibility in the age of AI search. With more than 65% of searches now happening through platforms like ChatGPT\, Claude\, and Perplexity\, traditional SEO tactics are losing ground. This session will explore why earned media is the new cornerstone of discovery\, how generative AI prioritizes trusted editorial coverage\, and what practical steps PR and marketing teams can take to win in this new landscape. \nThis is a FREE event for everyone but please RSVP. \n  \nMeet the Speakers: \nSpeaker Bios \nJason Brandt\, CMO\, PRophet \nJason Brandt is the Chief Marketing Officer of PRophet\, a suite of essential\, AI-powered tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. Brandt brings more than 30 years of industry experience building and managing digital businesses\, driving innovation and scaling growth for global brands. Previously\, Brandt held the position of Global Chief Innovation Officer for WPP’s Team\, P&G\, and served as the Chief Growth Officer at WPP company Grey Midwest\, where he spearheaded growth strategies and fostered internal partnerships across Grey while delivering innovative CRM\, digital and performance marketing capabilities to global brands. LinkedIn:  https://www.linkedin.com/in/jason-brandt-4305032/ \n  \nMirza Germovic\, SVP\, AI Solutions & Advisory\, Edelman \nMirza Germovic is the Senior Vice President of  AI Solutions & Advisory on Edelman’s core AI team. He leads the development of the firm’s AI-powered solutions\, helping clients strategically integrate generative AI into their marketing and communications ecosystems.​ Mirza has spent over a decade working with B2B partners and AI technologies\, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative\, television production\, digital media\, e-commerce\, and direct-to-consumer operations.​ Prior to joining Edelman\, Mirza held positions at The Walt Disney Company in digital media & innovation.​ LinkedIn: https://www.linkedin.com/in/mirzagermovic/ \n  \nMarcel Goldstein\, Managing Director\, Global Corporate Affairs\, Allison Worldwide \nMarcel Goldstein is an AI-first communications leader and Managing Director of Global Corporate Affairs at Allison Worldwide\, where he created the Allison AI Visibility Audit to strengthen brand presence in generative answers. He advises Fortune 500s and mission-led innovators across technology\, energy\, healthcare\, construction\, and safety\, aligning reputation with growth\, elevating executive visibility\, and managing crises. Based in Washington\, D.C.\, he brings a policy-aware lens and global perspective to every client engagement\, blending strategy\, storytelling\, and risk management with AI-driven innovation to ensure organizations remain credible\, visible\, and resilient in a rapidly evolving information landscape. LinkedIn: https://www.linkedin.com/in/marcelgoldstein/ \n  \nTonya McKenzie\, Founder\, Sand & Shores  \nWith over 20 years of experience in brand development\, crisis communication\, and strategic storytelling\, Tonya has advised Fortune 500s\, public agencies\, nonprofits\, and elected officials\, including Microsoft\, the YMCA\, and the Redondo Beach Police Department. An international speaker\, podcast host\, and Los Angeles County Commissioner\, she specializes in helping organizations and professionals control the narrative through integrated PR and emerging technologies\, guiding brands to leverage innovation while building trust\, visibility\, and measurable impact in today’s evolving media landscape. LinkedIn: https://www.linkedin.com/in/tonyamckenzie/ \n  \nAlice Martinez\, VP of Emerging Technology\, Zebra Partners  \nAlice Martinez is an award-winning public relations strategist and Vice President of Emerging Technology at Zebra Partners\, a global integrated marketing and PR women-owned firm. With communications expertise at the dynamic intersection of technology and gaming\, she manages high-performing teams that deliver creative strategies for Fortune 100 companies to independent industry leaders.LinkedIn: https://www.linkedin.com/in/martinezalice/ \n  \n(Moderator) \nJohn McCartney\, APR\, Founder\, JMAC PR; PRSA-LA Board Member & Treasurer  \nJohn McCartney\, APR\, is the Founder of JMAC PR\, a boutique firm that specializes in elevating tech startups through strategic media relations\, thought leadership\, and brand storytelling. With over 25 years of experience\, John is recognized for securing top-tier earned media and increasing visibility for early-stage companies in emerging sectors such as AI\, SaaS\, adtech\, and digital health. He serves as a board member of PRSA Los Angeles and mentors startup founders. He was named to Business Insider’s Tech PR 50 list and earned his APR accreditation in 2023. LinkedIn: https://www.linkedin.com/in/johnmccartney1/ \n  \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-prophet-earned-media-is-the-new-seo-how-ai-search-has-changed-the-game/
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/AI-webinar-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251009T180000
DTEND;TZID=America/Los_Angeles:20251009T210000
DTSTAMP:20260403T105013
CREATED:20250613T202832Z
LAST-MODIFIED:20250909T012633Z
UID:26183-1760032800-1760043600@prsala.org
SUMMARY:61st PRism Awards
DESCRIPTION:PRSA-LA 61st Annual PRism AwardsTHURSDAY\, OCTOBER 9\, 2025 • 6:00 PM – 9:00 PM at ASU CALIFORNIA CENTER’S HERALD EXAMINER BUILDING1111 S Broadway\, Los Angeles\, CA 90015\nPRSA-LA is proud to present our 61st Annual PRism Awards\, Los Angeles region’s premier awards program honoring excellence in public relations and communications. More than 200 PR and marketing professionals gather to celebrate the creativity\, strategy\, and stories that have shaped public discourse and elevated brand narratives throughout the year. This year’s theme\, “Voices Elevated: A Celebration of Triumph & Truth\,” honors the power of authentic storytelling and the impact of purpose-driven communications in shaping culture and inspiring change. Plan now and join us in this special night. \n\nINDIVIDUAL TICKET PRICES EARLY BIRD MEMBERS $105 (BY AUG . 29) REGULAR MEMBERS $130 \n\n\n\nEARLY BIRD NON-MEMBERS $130 (BY AUG . 29) REGULAR NON-MEMBERS $155 \n\n\n\nPRSSA STUDENTS $65 \n\nREGISTER HERE \n\nCLICK HERE TO BECOME AN EVENT SPONSOR \nTo purchase a Sponsorship Package or receive additional information about the 61st Annual PRism Awards\, please contact: \n\n\n\nMarisol B. Perez\, MSPA\, APR President of PRSA-LA 2025 marisol@missiondrivenpr.com \n\n\n\nTony Ferguson President-Elect of PRSA-LA 2026 tony@teamsocietyhouse.co \n\n\n\nPRSA-LA Administrator executive.director@prsala.org \n\n\n\nThank You for Your Support! \nDOWNLOAD A SPONSORSHIP KIT HERE
URL:https://prsala.org/event/61st-prism-awards/
LOCATION:Los Angeles Herald Examiner\, 1111 S Broadway\,\, Los Angeles\, CA\, 90015\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRISM-2025-PRism61-banner_bluegold-DATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251113T173000
DTEND;TZID=America/Los_Angeles:20251113T203000
DTSTAMP:20260403T105013
CREATED:20251013T212837Z
LAST-MODIFIED:20251028T190551Z
UID:27753-1763055000-1763065800@prsala.org
SUMMARY:PRSA-LA & Zeno: Brand Love & Demand Research
DESCRIPTION:Brand Love & Demand Research\nPresented by \n \nThursday\, November 13 • 5:30–8:30PM PT \nVenue: Columbia Square Campus\, 1550 N El Centro Ave\, Suite 150\, Los Angeles  \nREGISTER HERE \nBRAND LOVE ISN’T A TREND. IT’S A COMPETITIVE ADVANTAGE. \nJoin Zeno for an exclusive look at their latest Brand Love & Demand Study which reveals how to attract\, nurture\, and get consumers to commit to your brand. \nTheresa Bertrand\, Head of Planning\, Zeno US \nAllison McClamroch\, Head of Brand\, Zeno US \nZeno strategists Theresa Bertrand\, Head of Planning\, US\, and Allison McClamroch\, Head of Brand\, US\, will unpack the cart on what makes people love – or leave – a brand\, how to win hearts across generations and cultures\, and  how to turn brand love into real commercial demand. \nPanelists joining discussion about the role of brand love in how they engage with audiences and in culture will include: \n \nDana Balch \nDirector\, Product & Consumer Communications\, Tubi \n\nDana Balch is a strategic communications leader driving consumer-facing brand\, creator\, product\, and corporate storytelling at Tubi. Previously at Tinder\, she built bold\, consumer-first brand moments\, including collaborations with Megan Thee Stallion and Duolingo. She began her career in Ogilvy’s consumer PR division\, working across automotive and home decor clients.\n\n\nJohanna Albertsson \nSenior Communications Manager\, Califia Farms \nJohanna Albertsson is a strategic communications professional with a passion for storytelling and cultivating strong\, meaningful relationships. At Califia Farms\, she oversees external product and executive communications\, as well as partnerships. Previously\, at The Lede Company\, she built media strategies for global clients like Audi of America and Blue Bottle Coffee. In her spare time\, Johanna enjoys all things hockey\, especially the New York Rangers\, and exploring the country with her husband\, David and their dog\, Skjei. \n \nPhilip Price Fry \nVice President\, Communications & Brand Partnerships\, Tinder \nPhilip Price Fry leads consumer brand\, executive\, product\, trust & safety communications\, and cultural partnerships at Tinder across the Americas. A strategic storyteller and cultural architect\, he has built and led global communications functions across tech\, entertainment\, and fashion\, ensuring brands don’t just make headlines\, they shape industries. \n  \nReady to be the brand they can’t quit? \nREGISTER HERE
URL:https://prsala.org/event/brand-love-demand-research/
LOCATION:Columbia Square Campus\, 1550 N El Centro Ave\, Suite 150\,\, Los Angeles \, CA\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Zeno-event-speakers1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251203T083000
DTEND;TZID=America/Los_Angeles:20251203T093000
DTSTAMP:20260403T105013
CREATED:20250913T023127Z
LAST-MODIFIED:20251126T040107Z
UID:27497-1764750600-1764754200@prsala.org
SUMMARY:At Breakfast With...A PR Guide to Podcasts
DESCRIPTION:At Breakfast With…(A Virtual Event) \nA PR Guide to Podcasts\nPresented by PRSA-LA\nWednesday\, December 3\, 2025 • 8:30 AM – 9:30 AM\n \n\n\n\nFull panel announced! \nGet ready for A PR Guide to Podcasts\, a virtual At Breakfast With event designed to help PR pros identify the right shows\, craft standout pitches\, prepare clients for authentic conversations\, and build real relationships with podcast hosts. Plus\, get insider tips on measuring impact and the trends shaping podcasting in 2026. \n\n\nFeaturing: \n\n\n\nGlenn Gritzner – Host of Making Los Angeles (L.A. Times Studios)\n\n\n\n\nEvan Lovett – Creator of LA In a Minute and Host of In a Minute with Evan Lovett.\n\n\n\n\nPeniley Ramirez\, Co-CEO and Exec. Dir.of Futuro Media\, home to Latino USA\n\n\n\nModerated by:  \n\n\n\nBeverly White\, Retired KNBC Anchor and Reporter\n\n\nLearn what producers look for\, what makes a great guest\, and how podcasts can amplify your brand storytelling. \nREGISTER NOW
URL:https://prsala.org/event/at-breakfast-with-10/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Podcasts-Full-Lineup2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251209T180000
DTEND;TZID=America/Los_Angeles:20251209T210000
DTSTAMP:20260403T105013
CREATED:20251126T040741Z
LAST-MODIFIED:20251126T041602Z
UID:27835-1765303200-1765314000@prsala.org
SUMMARY:PRSA-LA'S Holiday Party
DESCRIPTION:PRSA-LA Holiday Party \nDate: Tuesday\, December 9 \nTime: 6:00 – 9:00 PM \nVenue: Brews Brothers\, 3000 W Olive Ave\, Burbank \nTickets: $25 Members | $40 Non-Members | $15 Students \nJoin us for an evening of connection\, cheer\, and community as we come together to celebrate the season with fellow PR and communications professionals. This year\, we’re proud to partner with Wellnest\, whom for more than 100 years\, has been providing emotional health and wellness services for children\, young adults\, and families in Los Angeles. \nAs part of our celebration\, we’re hosting a Toy & Self-Care Item Drive to support their ongoing work with youth and families. \nWe encourage guests to bring: \n• New\, unwrapped toys \n• Self-care or personal hygiene items (lotions\, skincare\, journals\, socks\, etc.) \nEvery contribution helps brighten the season for the families they serve. We hope you’ll join us for great company\, festive vibes\, and a meaningful cause. Let’s celebrate the holidays together and spread some joy where it’s needed most! \nREGISTER HERE
URL:https://prsala.org/event/prsa-las-holiday-celebration/
LOCATION:Brews Brothers\, 3000 W Olive Ave\, Burbank\, CA\, 91505\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-Holiday-v1-_1_sq.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251210T190000
DTEND;TZID=America/Los_Angeles:20251210T190000
DTSTAMP:20260403T105013
CREATED:20251202T211307Z
LAST-MODIFIED:20251202T212951Z
UID:27847-1765393200-1765393200@prsala.org
SUMMARY:Journalism Mega Holiday Party
DESCRIPTION:End the year right with your favorite peeps in the industry!\n\n\n\nClose out the year and celebrate in style with a coalition of local journalism and media organizations! \nJoin AAJA-LA\, CCNMA\, LARC\, PRSA-LA\, NAHJ LA\, NLGJA LA and SPJ LA at The Powder Room in Hollywood on Wednesday\, Dec. 10\, 7 pm\, and say goodbye to 2025 alongside fellow journalists\, editors\, photographers\, artists\, public relations and other media pros. This is the perfect opportunity to strengthen your network and build community — you don’t want to miss out! \nThis event is free to attend! Shared appetizers will be served. \nPaid public parking is available nearby at Vine Street Public Parking Garage (Lot #702) located at 1627 Vine Street\, Hollywood\, CA 90028. \nText or call (323) 597 9129 if you have any questions or can’t find the group. \n\nREGISTER HERE
URL:https://prsala.org/event/journalism-mega-holiday-party/
LOCATION:The Powder Room\, 1606 North Cahuenga Boulevard\, Los Angeles\, CA\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Misc-Assoc-Mixer-dec-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260223T180000
DTEND;TZID=America/Los_Angeles:20260223T190000
DTSTAMP:20260403T105013
CREATED:20260217T204102Z
LAST-MODIFIED:20260217T204217Z
UID:27963-1771869600-1771873200@prsala.org
SUMMARY:APR Introductory Session
DESCRIPTION:Ready to Elevate Your Career? Join our FREE APR Introductory Session! \nWhen: Monday\, February 23\, 2026\, at 6 p.m. PT | Where: Online \nPower up Your PRofessional Goals with the APR \nIs earning your Accreditation in Public Relations (APR) on your professional to-do list for 2026? Curious about what the accreditation process entails? This session is designed just for you! \nAchieving the APR sets you apart as a strategic\, ethical\, and results-driven communicator. The OCPRSA APR Study Sessions have a nationwide reputation for excellence\, attracting participants from across the country. \nOur 10-week virtual course equips you with the knowledge\, structure and confidence to navigate the APR process\, all from the convenience of Zoom. \nWhy Attend the Introductory Session? \n\nUnderstand the value of the APR and why it’s considered a hallmark of excellence in public relations.\nHear directly from accredited professionals about how earning the APR has elevated their careers.\nLearn what to expect from both the Panel Presentation and the computer-based Examination.\nGet your questions answered and see whether the OCPRSA program is the right fit for your professional goals.\n\nThis FREE virtual session offers a no-pressure way to explore the APR and learn how our proven study course can set you up for success. \nClick HERE to learn more about the APR and HERE to register for the free introductory session. \nAdvance registration is required! \nReady to take the next step? Register now for the OCPRSA APR Course and secure your spot! \nCourse Registration: https://bit.ly/4aADMOy
URL:https://prsala.org/event/apr-introductory-session/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/apr-logo-1.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260305T180000
DTEND;TZID=America/Los_Angeles:20260305T210000
DTSTAMP:20260403T105013
CREATED:20260219T223236Z
LAST-MODIFIED:20260228T234642Z
UID:27978-1772733600-1772744400@prsala.org
SUMMARY:The State of PR
DESCRIPTION:The State of PR:\nWhere to Start – Grounding a Year of Rapid Change in Practical Communications Leadership\nDate & Time: March 5\, 2026\, 6:00pm – 9:00pm PT \nVenue: Edelman\, 1500 N El Centro Ave\, Los Angeles\, CA 90028 \nIn a time of AI acceleration\, misinformation\, economic pressure\, and heightened public scrutiny\, where do communicators begin? This engaging program brings together journalists\, communications executives\, academia\, and students for an essential conversation on building trust\, navigating disruption\, and leading with clarity. \nWhether you’re preparing clients for the unexpected or shaping strategy at the leadership table\, this is the room you want to be in. \nKeynote Speaker:  \nMaria S. Salinas\, President & CEO of the Los Angeles Area Chamber of Commerce \nMaria S. Salinas is the President & CEO of the Los Angeles Area Chamber of Commerce\, the largest business association in Los Angeles County representing member companies and serving the interests of more than 235\,000 businesses across the Los Angeles region. Ms. Salinas took the helm of the organization in August of 2018 and became the first woman and Latina to lead the Chamber in its 132-year history. An accomplished business woman\, entrepreneur and a determined community leader\, Ms. Salinas’ business acumen and financial expertise provides her with the right experience to lead the L.A. Area Chamber. \nMs. Salinas\, a steward of the Chamber’s new vision\, A Thriving Region for All\, the Chamber looks to the future with a vision to build an inclusive economy through its advocacy\, global engagement and community collaboration for economic growth and mobility. \n  \n  \nPanelists: \nCurtis D. Jackson III\, Director\, Public Relations\, Wasserman\nCurtis Jackson III is from Franklinton\, LA\, and attended Morehouse College in Atlanta\, where he majored in English with a minor in journalism and sports. \nWhile at Morehouse\, Curtis spent his summers as a training camp intern for the Atlanta Falcons\, which led to him being hired full-time by the team in 2015. During his five seasons with the Falcons\, he worked closely with the players and coaches to coordinate and prepare them for weekly media sessions with local and national media. Curtis also had the opportunity to work and participate in two Super Bowls during his time with the Falcons. \nIn 2019\, Curtis moved to Los Angeles to become the Basketball Communications Manager for the LA Clippers. During his time with the Clippers\, he was responsible for managing relationships with the media and players while pitching stories to various outlets and social influencers that would help elevate and bring recognition to the team’s brand. \nCurtis and his wife Amber live in Los Angeles with their two sons\, Curtis IV (5) & Ayden (3). \n  \nClaudia Santa Cruz\, President
Santa Cruz Communications \nClaudia Santa Cruz is the President of Santa Cruz Communications\, Inc.\, a woman-owned\, award-winning Public Relations agency she founded in 2001\, which delivers communications solutions for companies seeking to engage with the U.S. Hispanic market. A seasoned PR professional with over 30 years of experience\, Claudia leads and oversees the agency’s work for an expanding roster of loyal clients in a variety of industries\, including Entertainment\, Education\, Environment\, Non-Profit\, and Health\, among others. Her extensive knowledge of the U.S. General and Hispanic markets and her capability to develop and execute strategic campaigns that produce measurable results have earned her a reputation as a leading PR professional for the U.S. Hispanic and General market. \nFurthermore\, she has led the company to be recognized in the entertainment industry as one of the driving forces behind internationally televised events\, achieving maximum awareness for Telemundo’s highly-rated prestigious awards shows\, including the Billboard Latin Music Awards\, and Latin American Music Awards\, and contributing to their high ratings performance.  SCC’s work on the Billboard Latin Music Awards earned the agency an HPRA National Bravo Award for Media Event Campaign of the year. \nA proficient speaker\, Claudia has participated as an industry expert at important panel discussions for Hispanicize\, PRSA Miami\, HPRA Los Angeles and PR Week Ecuador\, among others. In 2015\, Claudia was selected by Lincoln to be featured in their #LincolnLatina campaign\, which aimed to honor successful women with a compelling story.  The 60-second ad\, which broadcast nationally in Spanish\, focused on Santa Cruz’s inspirational life\, from the heartfelt adoption of her daughter in China to her resilient spirit after surviving the death of her previous husband at the age of 40. \nPrior to starting her own PR business in 2001\, Claudia\, who co-authored the book Hispanic Marketing & Public Relations\, worked at Telemundo for over seven years where she developed and executed bilingual campaigns to promote the company’s activities\, programs\, on-air personalities\, and special events. Claudia was promoted from her PR Manager position at the company’s flagship station in Los Angeles\, KVEA-TV Telemundo 52. During her tenure at Telemundo 52\, she planned and executed media and public affairs campaigns targeting the L.A. market\, and produced a weekly public affairs television program titled “Contrapunto.”  Previously\, Claudia was the PR Coordinator at KMEX-TV\, Univision’s flagship station in L.A.. \nA recipient of a Public Relations Society of America PRISM Award and a Latino Marketing Award\, Claudia received her Bachelor of Arts degree in Journalism from California State University\, Northridge.  She was born in Peru and lived in Bolivia\, the Philippines\, and Norway prior to moving to the United States\, and she currently resides in Los Angeles with her husband and daughter. \nKeith L. Underwood\, Entertainment Journalist\, Producer\, and Multimedia Entrepreneur \n \nKeith L. Underwood is an award-winning entertainment journalist\, producer\, and multimedia entrepreneur based in Los Angeles. His production work spans film\, television\, and digital media\, with projects released through theatrical exhibition\, major streaming and VOD platforms\, and digital distribution\, including Amazon\, Apple TV\, Prime Video\, and YouTube. \nA former publicist with hands-on experience in unit publicity and production\, Underwood brings a rare blend of creative storytelling\, industry access\, and practical execution to his projects. His work has earned recognition from the Los Angeles Press Club and both nominations and a win from the National Arts & Entertainment Journalism Awards\, underscoring his ability to develop\, position\, and deliver content with cultural and commercial impact. \nModerated by: David Bloom\, Journalist\, Host\, Consultant  \nDavid Bloom has three decades of experience as a journalist\, strategist\, educator and executive in entertainment\, technology\, higher education\, business and politics. He is an award-winning journalist in print and online\, worked as a communications executive and strategist\, and consults on communications and strategy. He has taught on digital media at USC’s Business of Cinematic Arts program\, is a frequent speaker at tech and entertainment conferences\, and has guest lectured at numerous universities. Bloom is a senior contributor on the collision of tech and entertainment at Forbes\, and is a columnist for Tubefilter.com and TVRev.com. He also is producer/host of Bloom in Tech\, a podcast on the collision of entertainment and technology available on 10 platforms. Bloom previously was an editor\, writer\, podcast producer/host and social-media producer for Deadline.com\, launched and built most of Deadline’s social-media presence\, oversaw its YouTube video initiative\, and was Sunday news editor. He previously held senior communications roles for the Los Angeles Community Redevelopment Agency and its successor authority; the USC Marshall School of Business\, where he was associate dean; and MGM Inc.\, where he was VP of corporate communications. He has worked as an award-winning journalist for Variety\, Red Herring and the Daily News of Los Angeles\, among other publications. Bloom regularly guest lectures at USC\, UCLA Extension\, Syracuse University\, Boston University\, Chapman University\, Pepperdine University\, BIOLA and California State University – Fullerton\, among other colleges. He has hosted dozens of podcasts and appeared on media outlets as a tech/media expert\, including on “Inside the Issues” “This Week in Media\,” KCRW-FM and “Tech News Today.”  \n  \nTickets:\nPRSA-LA Member: $40.00\nNon-member: $60.00\nEmerging Professional/Student: $25.00 \nREGISTER HERE
URL:https://prsala.org/event/the-state-of-pr/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
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DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260403T105013
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
CATEGORIES:PRSA-LA,Webinar
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