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DTSTART;TZID=America/Los_Angeles:20171018T073000
DTEND;TZID=America/Los_Angeles:20171018T090000
DTSTAMP:20260412T024812
CREATED:20170726T213423Z
LAST-MODIFIED:20171016T195538Z
UID:6358-1508311800-1508317200@prsala.org
SUMMARY:At Breakfast With...Los Angeles Business\, Transportation and Olympics Reporters/Registration closes at 12 noon Oct. 17
DESCRIPTION:Note! NO WALK IN REGISTRATIONS for this program. Registration will close at NOON\, Tuesday\, October 17. \n  \nWith the Olympics coming in 2028 Los Angeles is going to be the focal point of the world once again. From infrastructure to sports to land use to public transportation\, there will be a million stories to be told between now and when the Games begin. Come meet reporters from LA who will be covering this beat and learn how best to pitch them\, what types of stories they are interested in and how to effectively provide information. \nConfirmed panelists: \nAlan Abrahamson\, Founder/Editor\, 3 Wire Sports \nJerry Sullivan\, Editor of the Los Angeles Business Journal \nDavid Wharton\, feature sportswriter for the Los Angeles Times \nJulia Wick\, Editor in Chief\, LAist \nAECOM Offices\nCalifornia Plaza\n300 S. Grand Street\nLos Angeles\, CA 90071 \nPlease plan to arrive in the downtown area by 7:15 to allow time to park and walk. At the building lobby\, after checking in with security\, please go to the 9th floor/AECOM Lobby. Click here for public parking information near California Plaza. Parking is available at the building for $18 before 9 a.m. NO PARKING VALIDATIONS \n  \nCOST:\n$20 – Member (PRSA-LA\, BPRS\, HPRA\, SPJ/LA)\n$30 – Non member/Guest\n$10 – PRSSA Student Member\nRegister below! A list must be sent to building security by Tuesday\, Oct. 17. No registrations taken after 12 noon on October 17. No refunds after Monday\, October 16. NO WALK-IN REGISTRATIONS FOR THIS EVENT. \n  \nThis program sponsored by: \n \n  \n  \n\n \nPowered by Eventbrite
URL:https://prsala.org/event/at-breakfast-with-l-a-business-transportation-olympic-reporters/
LOCATION:AECOM\, One California Plaza 300 South Grand Avenue Los Angeles\, CA 90071\, 9th Floor\, Los Angeles\, CA\, 90071\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170426T180000
DTEND;TZID=America/Los_Angeles:20170426T203000
DTSTAMP:20260412T024812
CREATED:20170407T000410Z
LAST-MODIFIED:20170425T224619Z
UID:6023-1493229600-1493238600@prsala.org
SUMMARY:Are Tweets Killing the Press Release?
DESCRIPTION:Social media hasn’t just expanded the PR playing field – it has changed the field altogether. In fact\, many PR pros now question the value of traditional tools such as the press release. As more and more journalists bypass PR pitches in favor of what’s trending online\, PR pros must decide whether the old mainstay tools should be relegated or simply reconsidered. \nThis special PRSA-LA event will explore what you need to know to use new and traditional PR tools effectively in the world of paid\, earned\, owned and shared media. Our panel of experts will share insights\, case studies and actionable tips to ensure you and your clients don’t get left behind. \n\nConfirmed panelists:\n\nNatalie Bering\, Director International Strategy\, PR Newswire (@NatalieBering)\nNatalie Bering\, Director of International Sales and Social Strategy for PR Newswire\, consults with clients around global communication strategies for both traditional and social media. She has presented at conferences such as Social Media Strategy Summit\, Silicon Valley Brand Forum\, and Portugal Ventures Business Leadership Summit. In addition she served as lead curator for one of PR Newswire’s social handles\, is a regular contributor to Beyond PR\, and was part of the official social media teams for TEDxSanJose and Business4Better. In her eight years at PR Newswire she has worked with major brands including Twitter\, Facebook\, Oracle\, and Disney. \nSerena Ehrlich\, Director of Social and Evolving Media\, Business Wire (@Serena)\nSerena Ehrlich\, Director of Social and Evolving Media for Business Wire\, provides guidance for internal and external content creation and distribution services\, ranging from PR programming to mobile marketing to social media updates. Over the last 25 years\, Ehrlich has worked to provide guidance on investor relations\, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective\, but she credits her 18 years in the newswire industry for placing her at the forefront of the technical\, sociological and influential revolution changing the face of today’s customer communications. \nPrior to rejoining Business Wire in 2013\, Ehrlich designed and implemented successful local\, national and international social\, mobile and traditional marketing campaigns for brands including Kraft\, Kohls\, Avon\, Mattel\, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History\, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. \nHeidi Flato\, Public Relations Director\, Verizon Wireless (@heidiflato)\nAs public relations director at Verizon Wireless\, Heidi Flato leads all public relations activity within the Pacific Market (Alaska\, California\, Hawaii\, northern Idaho\, northern Nevada\, Oregon\, and Washington). At Verizon Heidi serves as the primary company spokesperson for print\, broadcast\, and social media for her region and as a point of contact for emergency response and disaster relief agencies. \nHeidi’s responsibilities include providing guidance\, messaging and strategy to the regional leadership team\, while ultimately promoting the Verizon brand to current and potential customers across the Western United States. She also manages philanthropic programs and develops relationships with leaders of domestic violence support organizations throughout the region. \nThe majority of her PR career has focused on the wireless industry\, and her category expertise includes wireless network technology\, devices\, and mobile tech solutions (Internet of Things). She possesses an in-depth understanding of the impact that technology — like Verizon’s 4G LTE — has in every size and type of market. Prior to joining Verizon in 2005\, Heidi oversaw product PR for Openwave Systems and held positions in investor relations\, external affairs and corporate communications with AirTouch Communications. \nChristian Gunning\, Associate Vice President\, University Communications\, USC (@gunman)\nChristian is the associate vice president of University Communications for the University of Southern California\, where he oversees the university’s central media relations\, research communications\, social media\, editorial\, marketing\, and creative functions. \nHis teams are responsible for furthering the strategic priorities of the university president and provost\, working to reinforce USC’s reputation as an elite private research university. University Communications works closely with more than 20 academic schools within the university\, as well as a host of cross-discipline institutes and research centers\, to promote stories that shape the narrative about the university. \nChristian was previously vice president of corporate communications for Boingo Wireless\, and he has more than 25 years of experience in guiding global programs for leading technology and non-technology companies alike. A graduate of the USC School of Journalism\, he has served as an adjunct instructor in USC’s Annenberg School for Communication and Journalism. He was a member of the USC Trojan Marching Band and marched in three consecutive Rose Bowls. His band helmet is on display at the Ronald Reagan Presidential Library. #FIGHTON \nJames Sims\, Director of Communications\, Center Theatre Group (@SimsJames)\nJames is the Director of Communications at Center Theatre Group\, leading a department that oversees press and public relations\, social media and digital communications\, content development\, brand management\, web oversight\, and board and staff communications. He has spent the last decade working in the entertainment and cultural landscape with leading institutions including Lincoln Center for the Performing Arts\, the American Museum of Natural History\, and the Nederlander Organization. Originally from Los Angeles\, James started his career as a broadcast journalist in the United States Air Force\, delivering news to the Armed Forces Network in South Korea. Following his military service\, he began working as an entertainment reporter in Los Angeles\, later relocating to New York City to attend Columbia University’s Graduate School of Journalism. \nModerator:\nErik Deutsch\, Principal\, ExcelPR; Past President\, PRSA-LA (@ErikDeutsch)\nErik is a media strategist with more than 20 years of experience in public relations\, word-of-mouth marketing and content production. Prior to launching ExcelPR Group in 2004\, he worked on staff and as a consultant for some of the world’s largest PR agencies\, where he managed campaigns for clients ranging from startups to Fortune 500 companies. \nAn early adopter of digital PR tactics\, Erik helped launch Interactive PR News in 1995 as the first national newsletter on new media for public relations professionals. He served as managing editor\, and help shepherd its acquisition by Access Intelligence (publisher of PR News).  Erik is also devoted to helping educate the next generation of PR professionals\, serving on the faculty of UCLA Extension’s Certificate Program in Public Relations. He has taught a range of courses\, including “Best Practices in Social Media for Communications Professionals.” He served as 2014 president of the Public Relations Society of America\, Los Angeles Chapter (PRSA-LA)\, and speaks frequently at PR\, marketing and new media conferences across the U.S. (recent appearances include SXSWi\, Digital Hollywood\, Social Media Week L.A. and Internet Week NYC). Erik earned an undergraduate degree in economics from UCLA and a masters degree in communication management from USC’s Annenberg School for Communication. \n  \n  \n\n \n\nPowered by Eventbrite \nParking Information:\nParking is nearby 1431 2nd Street in Santa Monica City parking structure #6\, Google Map\nCost to park:\nFirst 90 minutes – Free\nNext 1 hour – $1.25\nEach add’l 30 minutes – $1.85\nDaily max. – $17.50
URL:https://prsala.org/event/are-tweets-killing-the-press-release/
LOCATION:BlankSpaces\, 1450 2nd Street\, Santa Monica\, CA\, 90401\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151024T083000
DTEND;TZID=America/Los_Angeles:20151024T133000
DTSTAMP:20260412T024812
CREATED:20151016T175434Z
LAST-MODIFIED:20151016T175434Z
UID:4089-1445675400-1445693400@prsala.org
SUMMARY:Quality Time with PR Minds
DESCRIPTION:
URL:https://prsala.org/event/quality-time-with-pr-minds-2/
LOCATION:UCLA Extension Campus\, Gayley Center\, 1145 Gayley Avenue\, Los Angeles\, CA\, 90024\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151014T080000
DTEND;TZID=America/Los_Angeles:20151014T090000
DTSTAMP:20260412T024812
CREATED:20150916T020604Z
LAST-MODIFIED:20150930T132742Z
UID:3931-1444809600-1444813200@prsala.org
SUMMARY:At Breakfast With... Business Reporters
DESCRIPTION:  \nMedia Tips for Pitching to Business Journal Reporters:  \nIncrease your Press Coverage in Top Media Outlets \nWednesday\, Oct.14\, 2015  \n8 a.m. to 9 a.m. \nWho: Marni Usheroff\, staff writer\, Los Angeles Business Journal \nMark Madler\, editor\, San Fernando Valley Business Journal \nMore panelists to be announced… \n  \nWhat: Coverage for your news\, event\, business or product in any media outlet is a huge score. How valuable would it be to hear the freshest insights and inside tips for generating media coverage from a panel of the top business journalists? \nBut how can you break through the clutter and grab the attention of busy editors and reporters. Learn the answers to these questions and many others firsthand when you join this exclusive panel for an in-depth discussion with the most influential newsgathering reporters and editorial gatekeepers. \n  \nWhen: Wednesday\, Oct. 14\, 2015 \n8:00 – 9:00 a.m. \nPlease arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m. \n  \nWhere: Los Angeles Area Chamber of Commerce \n350 S. Bixel Street; Los Angeles\, CA 90017 \n  \nParking: Paid parking is available below the Chamber Building. The garage entrance is on 4th Street and the price is $2 for every 15 minutes with a maximum daily charge of $10. Metered parking is also available surrounding the Chamber. \nFor directions go to: http://www.lachamber.com/index.php?category=Main&ref=contactus&src=gendocs \n  \nCost: $15 for PRSA members\, $25 for non-members\, $10 for PRSSA student members. Payment by check encouraged; cash also accepted. Sorry\, no credit cards. \nRSVP: RSVP – ADVANCE RESERVATIONS REQUIRED — RSVP to Alfredo E. Padilla; alfredo@prsala.org (Subject line: Business Reporters) \n*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.; \n  \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-biz-journal-reporters/
LOCATION:Los Angeles Area Chamber of Commerce\, 350 S. Bixel Street\, Los Angeles\, 90017\, United States
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150416
DTEND;VALUE=DATE:20150417
DTSTAMP:20260412T024812
CREATED:20150323T185936Z
LAST-MODIFIED:20150330T224859Z
UID:3248-1429142400-1429228799@prsala.org
SUMMARY:25th Annual Kenneth Owler Smith Symposium -- "Diversity in an Age of Convergence: Conversity?"
DESCRIPTION:Diversity and Inclusion have long been topics of conversation in the PR/Communication profession. Despite numerous initiatives\, many feel — and data suggest — that our ranks don’t adequately reflect the society in which we live. \nAnd now comes the era of convergence — an era that will be the most prosperous in our profession’s history\, but only if we can attract people with the requisite new talents and perspectives. \nWhat happens when the Diversity and Convergence imperatives collide?  Have we entered a time of “Conversity?” What exactly are we trying to achieve\, and what do we do next? \nThese and other pressing questions will be on the table at the 25th Annual Kenneth Owler Smith Symposium. \n  \nClick here for details and registration information.
URL:https://prsala.org/event/kenneth-owler-smith-symposium-2/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141119T180000
DTEND;TZID=America/Los_Angeles:20141119T220000
DTSTAMP:20260412T024812
CREATED:20141003T214959Z
LAST-MODIFIED:20141006T211745Z
UID:2522-1416420000-1416434400@prsala.org
SUMMARY:50th Anniversary PRism Awards Dinner
DESCRIPTION:
URL:https://prsala.org/event/50th-anniversary-prism-awards-dinner/
LOCATION:The Hollywood Roosevelt Hotel\, 7000 Hollywood Boulevard\, Hollywood \, CA\, 90028
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140923T120000
DTEND;TZID=America/Los_Angeles:20140923T130000
DTSTAMP:20260412T024812
CREATED:20140822T195833Z
LAST-MODIFIED:20140917T174251Z
UID:2281-1411473600-1411477200@prsala.org
SUMMARY:From Headlines to Hashtags: How Social Media is Transforming News Coverage
DESCRIPTION:We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense\, as journalists\, social media managers and PR pros face constant pressure to generate more shares\, likes\, retweets and pins than the competition. News cycles and attention spans are now measured in seconds\, and even the most traditional news outlets must infuse their coverage with social features in order to remain relevant. This panel will examine how traditional news can survive and thrive amid this shift to the real time web. \n  \nPanelists: \nStacey Leasca\, Social Media Editor\, LA Times \nChris Schauble\, Anchor\, KTLA \nMichael Slate\, Producer and Host\, KPFK \nModerator: \nErik Deutsch\, Principal\, ExcelPR Group and President\, PRSA-LA \nHosted by Social Media Club\, Los Angeles (SMCLA) and Public Relations Society of America\, Los Angeles Chapter (PRSA-LA) \n  \nLocation: \nThe Broad Stage\n1310 11th Street\nSanta Monica\, CA 90401 \n  \nFor more information on this panel and to register to attend\, please visit: \nhttp://socialmediaweek.org/losangeles/events/headlines-hashtags-social-media-transforming-news-coverage/ \n  \nCost: \nTo register for this panel you must purchase a Social Media Week Los Angeles pass. \nPRSA-LA members have a special discount code to save 25% on admission passes to all Social Media Week Los Angeles events at The Broad Stage in Santa Monica (Sept. 22-26). Register at http://smw.la/attend and use promo code PRSALA to get the discount. \n  \nInfo for Twitter RT to Win Ticket Giveaway Participants:  \n1. To enter\, individuals should retweet any @PRSALA tweet that promotes this SMWLA event (the @PRSALA handle or #PRSALA hashtag must be included\, along with an event link). \n2. The Winner(s) will be announced on our twitter stream. @PRSALA will ‘follow’ the winner(s) so the winners can then respond via DM (direct message). Winner must ‘follow’ @PRSALA in order to receive direct messages. \n3 . Ten (10) winners will be chosen randomly from eligible entries. \n4. To enter\, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright is called into question and cannot be verified. \n5. Employees\, partners and vendors of PRSALA and their immediate family members are not eligible to enter. \n6. Only one retweet of each individual @PRSALA tweet will qualify as an entry\, but individuals may retweet more than one @PRSALA tweet to gain multiple entries. \n7. Winners will be contacted as they are selected and will have at least 12 hours to claim their free admission pass. \nPRSALA reserves the right to change\, modify\, alter the prize\, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control. \nThis PRSA-LA/SMCLA Event Sponsored by:
URL:https://prsala.org/event/social-media-week-panel-discussion/
LOCATION:The Broad Stage\, 1310 11th Street\, Santa Monica\, 90401
CATEGORIES:Other Events,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140915
DTEND;VALUE=DATE:20140916
DTSTAMP:20260412T024812
CREATED:20140729T160615Z
LAST-MODIFIED:20140903T191242Z
UID:2229-1410739200-1410825599@prsala.org
SUMMARY:PRism Awards Final Entry Deadline
DESCRIPTION:
URL:https://prsala.org/event/prism-awards-final-entry-deadline/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140804
DTEND;VALUE=DATE:20140805
DTSTAMP:20260412T024812
CREATED:20140729T160405Z
LAST-MODIFIED:20140804T211747Z
UID:2226-1407110400-1407196799@prsala.org
SUMMARY:PRism Awards Early Entry Deadline
DESCRIPTION:
URL:https://prsala.org/event/prism-awards-early-entry-deadline/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140728T170000
DTEND;TZID=America/Los_Angeles:20140728T180000
DTSTAMP:20260412T024812
CREATED:20140722T163240Z
LAST-MODIFIED:20140722T164403Z
UID:2141-1406566800-1406570400@prsala.org
SUMMARY:Happy Hour Hangout with L.A. Business Journal
DESCRIPTION:It’s time to gear up for +Public Relations Society of America\, Los Angeles Chapter‘s  next online “Happy Hour Hangout” with top local journalists… this time we’ll hear direct from the L.A. Business Journal. \nJoin The Hangout
URL:https://prsala.org/event/happy-hour-hangout-with-l-a-business-journal/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T203000
DTSTAMP:20260412T024812
CREATED:20140612T183729Z
LAST-MODIFIED:20140624T042021Z
UID:1982-1403717400-1403728200@prsala.org
SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse generation in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic\, Black\, Asian\, LGBT demographics – will discuss the newest studies\, trends and programming designed to engage the important consumer group. \n  \nSpeakers: \nJose Villa\, Principal\, Sensis (@jrvilla) \nMeredith McCarthy\, Director of Programs\, Heal the Bay \nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group (@MWWGroup) \nEllen Chen\, President\, Asian Professional Exchange (APEX) \nSid Garcia (Moderator)\, Reporter\, KABC-TV ABC7 Eyewitness News \n  \n  \nThis program is being organized in partnership with BPRS and HPRA. \n  \nLocation: \nLAPD Headquarters Deaton Civic Auditorium \n100 West 1st Street \nLos Angeles\, CA 90012 \nSelf parking available at public lots at 2nd and Spring Streets \n  \nCost: \n$45 – PRSA-LA\, HPRA\, BPRS and IABC Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA \nSponsored by: \n \n \nEvent registration for The Next Consumer Frontier: Engaging the Multicultural Millennial powered by Eventbrite
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/
LOCATION:LAPD Auditorium\, Los Angeles\, CA\, United States
CATEGORIES:Other Events,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140424T181500
DTEND;TZID=America/Los_Angeles:20140424T210000
DTSTAMP:20260412T024812
CREATED:20140311T170625Z
LAST-MODIFIED:20140403T205614Z
UID:1512-1398363300-1398373200@prsala.org
SUMMARY:Kenneth Owler Smith Symposium
DESCRIPTION:USC Annenberg and PRSA-LA present the 24th annual Kenneth Owler Smith Symposium. The entertainment industry and the popular culture it helps to create are playing an increasingly powerful role in brand marketing\, and that influence shows every sign of increasing exponentially. The implications for professionals and students in public relations\, advertising\, and all of the marketing-related disciplines are profound. The 2014 Kenneth Owler Smith Symposium offers a unique opportunity for you to gain valuable insight on this tidal wave of a trend from some of its true leaders. Admission is free. \n  \nKeynote Address: \nJae Goodman\, Co-Chief Creative Officer and Co-Head of CAA Marketing\, a division of Creative Artists Agency \n  \nPanelists: \nMichael Nyman\, Chairman and CEO of PMK/BNC \nProfessor Dennis Rook\, Marketing Department Chair\, USC Marshall School of Business \nModerator: Dean Ernest J. Wilson\, III\, USC Annenberg School for Communication and Journalism \n  \nThursday\, April 24\, 2014 \n6:15 p.m. – Check-in and Networking Reception\, Annenberg East Lobby \n7:00 – 9:00 p.m. – Program\, Annenberg Auditorium \n  \nLocation: \nUSC Annenberg School for Communication and Journalism \nClick here for directions to campus and parking information. \nRSVP: \nThe event is free\, but an RSVP is required.  To RSVP\, click here.
URL:https://prsala.org/event/kenneth-owler-smith-symposium/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140423T080000
DTEND;TZID=America/Los_Angeles:20140423T093000
DTSTAMP:20260412T024812
CREATED:20140407T160434Z
LAST-MODIFIED:20140415T224408Z
UID:1622-1398240000-1398245400@prsala.org
SUMMARY:At Breakfast With...Increase Your Pitching by Hitting a Media Home Run: Meet the New KNBC4-TV Newsroom Decision Makers
DESCRIPTION:INCREASE YOUR PITCHING BY HITTING A HOME RUN: \nMEET THE NEW NBC4 SOUTHERN CALIFORNIA NEWSROOM DECISION MAKERS \n  \nWho:     \nPanelists from NBC4 Southern California: \nKim Baldonado\, General Assignment Reporter \nMatthew Glasser\, Health and Medical Producer \nTerri Hernandez\,Vice President\, Community Affairs \nCarlos Hopkins\, Executive Producer \nKathy Vara\, Co-Anchor\, Weekend News\n  \nWhat:       \nEverybody knows the two toughest and often most dreaded jobs in PR are phone pitching and follow-up calls. The good news — if you know how to pitch — journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KNBC 4 editorial “gatekeepers.” You will also discover: \n\nWhat reporters really think as they answer your call and read your pitch\nHow to recognize and develop news potential of any broadcast story\nFind out what stories they want and how to pitch them\n\n  \nWhen:  \nWednesday\, April 23\, 2014 \n8:00 to 9:30 a.m.*   (Continental breakfast will be served) \n  \nWhere:    \nSouthern California Gas Co. Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (2A Conference Room) \nLos Angeles\, CA 90013-1011 \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations. \n  \nCost:       \n$15 – PRSA-LA & YP members \n$25 – Non-members/Guests \n$10 – PRSSA student members.  Payment by check encouraged; cash also accepted.  Sorry\, no credit cards. \n  \nRSVP:           \nRSVP to Alfredo E. Padilla; Alfredo@prsala.org (Subject line: KNBC4 News) \n*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.; More speakers to be announced. \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-increase-your-pitching-by-hitting-a-media-home-run-meet-the-new-knbc4-tv-newsroom-decision-makers/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
CATEGORIES:PRSA-LA
END:VEVENT
END:VCALENDAR