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DTSTART;TZID=America/Los_Angeles:20140625T173000
DTEND;TZID=America/Los_Angeles:20140625T203000
DTSTAMP:20260412T043316
CREATED:20140612T183729Z
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SUMMARY:The Next Consumer Frontier: Engaging the Multicultural Millennial
DESCRIPTION:The 78 million millennials in the U.S. today are not only a strong consumer force\, they are also the most diverse generation in American history\, with African Americans\, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential mix of consumers.  The program features a range of panelists with distinctly different relationships to multicultural millennials – from PR/marketing agencies\, youth-oriented brands to nonprofit organizations – all with deep knowledge and compelling campaigns to share. \nThe evening will begin with Jose Villa\, Principal of Sensis\, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists – representing Hispanic\, Black\, Asian\, LGBT demographics – will discuss the newest studies\, trends and programming designed to engage the important consumer group. \n  \nSpeakers: \nJose Villa\, Principal\, Sensis (@jrvilla) \nMeredith McCarthy\, Director of Programs\, Heal the Bay \nStephen Macias\, SVP and LGBT Practice Group Head\, MWW Group (@MWWGroup) \nEllen Chen\, President\, Asian Professional Exchange (APEX) \nSid Garcia (Moderator)\, Reporter\, KABC-TV ABC7 Eyewitness News \n  \n  \nThis program is being organized in partnership with BPRS and HPRA. \n  \nLocation: \nLAPD Headquarters Deaton Civic Auditorium \n100 West 1st Street \nLos Angeles\, CA 90012 \nSelf parking available at public lots at 2nd and Spring Streets \n  \nCost: \n$45 – PRSA-LA\, HPRA\, BPRS and IABC Members \n$65 – Non Members and Guests \n$25 – Young Professionals and PRSSA \nSponsored by: \n \n \nEvent registration for The Next Consumer Frontier: Engaging the Multicultural Millennial powered by Eventbrite
URL:https://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/
LOCATION:LAPD Auditorium\, Los Angeles\, CA\, United States
CATEGORIES:Other Events,PRSA-LA
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DTSTART;TZID=America/Los_Angeles:20140424T181500
DTEND;TZID=America/Los_Angeles:20140424T210000
DTSTAMP:20260412T043316
CREATED:20140311T170625Z
LAST-MODIFIED:20140403T205614Z
UID:1512-1398363300-1398373200@prsala.org
SUMMARY:Kenneth Owler Smith Symposium
DESCRIPTION:USC Annenberg and PRSA-LA present the 24th annual Kenneth Owler Smith Symposium. The entertainment industry and the popular culture it helps to create are playing an increasingly powerful role in brand marketing\, and that influence shows every sign of increasing exponentially. The implications for professionals and students in public relations\, advertising\, and all of the marketing-related disciplines are profound. The 2014 Kenneth Owler Smith Symposium offers a unique opportunity for you to gain valuable insight on this tidal wave of a trend from some of its true leaders. Admission is free. \n  \nKeynote Address: \nJae Goodman\, Co-Chief Creative Officer and Co-Head of CAA Marketing\, a division of Creative Artists Agency \n  \nPanelists: \nMichael Nyman\, Chairman and CEO of PMK/BNC \nProfessor Dennis Rook\, Marketing Department Chair\, USC Marshall School of Business \nModerator: Dean Ernest J. Wilson\, III\, USC Annenberg School for Communication and Journalism \n  \nThursday\, April 24\, 2014 \n6:15 p.m. – Check-in and Networking Reception\, Annenberg East Lobby \n7:00 – 9:00 p.m. – Program\, Annenberg Auditorium \n  \nLocation: \nUSC Annenberg School for Communication and Journalism \nClick here for directions to campus and parking information. \nRSVP: \nThe event is free\, but an RSVP is required.  To RSVP\, click here.
URL:https://prsala.org/event/kenneth-owler-smith-symposium/
CATEGORIES:PRSA-LA
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DTSTART;TZID=America/Los_Angeles:20140423T080000
DTEND;TZID=America/Los_Angeles:20140423T093000
DTSTAMP:20260412T043316
CREATED:20140407T160434Z
LAST-MODIFIED:20140415T224408Z
UID:1622-1398240000-1398245400@prsala.org
SUMMARY:At Breakfast With...Increase Your Pitching by Hitting a Media Home Run: Meet the New KNBC4-TV Newsroom Decision Makers
DESCRIPTION:INCREASE YOUR PITCHING BY HITTING A HOME RUN: \nMEET THE NEW NBC4 SOUTHERN CALIFORNIA NEWSROOM DECISION MAKERS \n  \nWho:     \nPanelists from NBC4 Southern California: \nKim Baldonado\, General Assignment Reporter \nMatthew Glasser\, Health and Medical Producer \nTerri Hernandez\,Vice President\, Community Affairs \nCarlos Hopkins\, Executive Producer \nKathy Vara\, Co-Anchor\, Weekend News\n  \nWhat:       \nEverybody knows the two toughest and often most dreaded jobs in PR are phone pitching and follow-up calls. The good news — if you know how to pitch — journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KNBC 4 editorial “gatekeepers.” You will also discover: \n\nWhat reporters really think as they answer your call and read your pitch\nHow to recognize and develop news potential of any broadcast story\nFind out what stories they want and how to pitch them\n\n  \nWhen:  \nWednesday\, April 23\, 2014 \n8:00 to 9:30 a.m.*   (Continental breakfast will be served) \n  \nWhere:    \nSouthern California Gas Co. Tower \n555 W. 5th Street (corner of 5th and Olive) \n2nd Floor (2A Conference Room) \nLos Angeles\, CA 90013-1011 \nParking is available at the 5th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry\, no parking validations. \n  \nCost:       \n$15 – PRSA-LA & YP members \n$25 – Non-members/Guests \n$10 – PRSSA student members.  Payment by check encouraged; cash also accepted.  Sorry\, no credit cards. \n  \nRSVP:           \nRSVP to Alfredo E. Padilla; Alfredo@prsala.org (Subject line: KNBC4 News) \n*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.; More speakers to be announced. \n  \nSponsored by:
URL:https://prsala.org/event/at-breakfast-with-increase-your-pitching-by-hitting-a-media-home-run-meet-the-new-knbc4-tv-newsroom-decision-makers/
LOCATION:Southern California Gas Tower\, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room)\, Los Angeles\, CA\, 90013-1011\, United States
CATEGORIES:PRSA-LA
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