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DTSTART;TZID=America/Los_Angeles:20250925T163000
DTEND;TZID=America/Los_Angeles:20250925T183000
DTSTAMP:20260404T033240
CREATED:20250826T204813Z
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SUMMARY:Credibility in the Chaos: How Brands Are Leading
DESCRIPTION:Credibility in the Chaos: How Brands Are Leading\nThursday\, September 25  • 4:30-6:30pm PT\nAt Edelman LA\, 1500 N El Centro Ave.\, Los Angeles\, CA \nREGISTER HERE \nEdelman and PRSA Los Angeles invite you to a special event featuring insights and discussion on the newly released 2025 Edelman Trust Barometer Special Report: Brand Trust\, From We to Me. \nToday’s consumer is navigating a world shaped by financial pressure\, cultural volatility\, and fractured attention. And they’re expecting more from the brands they let in. Drawing on data from 15 countries\, this report reveals that trust in brands is not only on the rise\, it’s being redefined. No longer competing solely in the marketplace\, brands are up against headlines about economic instability\, cultural movements\, and belief systems. Trust has become both a powerful asset and a fragile one\, earned not just through purpose\, but through personal value: optimism\, emotional connection\, education\, and community. \nIn a year marked by global elections\, eroding institutional trust\, and the growing influence of creators\, AI\, and decentralized information ecosystems\, brands are emerging as the new standard of credibility. Join us for a timely conversation exploring how brands\, communicators\, and industries are navigating this high-stakes environment—and what it now takes to earn and keep trust. \nREGISTER HERE
URL:https://prsala.org/event/credibility-in-the-chaos-how-brands-are-leading/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/webp:https://prsala.org/wp-content/uploads/2025-Edelman-Trust-Barometer-Special-Report_-Brand-Trust-From-We-to-Me-Invite-5.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250930T080000
DTEND;TZID=America/Los_Angeles:20250930T090000
DTSTAMP:20260404T033240
CREATED:20250827T202853Z
LAST-MODIFIED:20250929T183026Z
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SUMMARY:PRSA-LA & PRophet - Earned Media Is the New SEO – How AI Search Has Changed the Game
DESCRIPTION:PRSA-LA & PRophet  presenting  \nEarned Media Is the New SEO – How AI Search Has Changed the Game \nDate: Tuesday\, September 30 \nTime: 8:00–9:00 AM PDT \nREGISTER HERE \nJoin PRSA-LA and PRophet on Tuesday\, September 30\, 2025\, from 8:00–9:00 AM PDT for an eye-opening webinar on the future of brand visibility in the age of AI search. With more than 65% of searches now happening through platforms like ChatGPT\, Claude\, and Perplexity\, traditional SEO tactics are losing ground. This session will explore why earned media is the new cornerstone of discovery\, how generative AI prioritizes trusted editorial coverage\, and what practical steps PR and marketing teams can take to win in this new landscape. \nThis is a FREE event for everyone but please RSVP. \n  \nMeet the Speakers: \nSpeaker Bios \nJason Brandt\, CMO\, PRophet \nJason Brandt is the Chief Marketing Officer of PRophet\, a suite of essential\, AI-powered tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. Brandt brings more than 30 years of industry experience building and managing digital businesses\, driving innovation and scaling growth for global brands. Previously\, Brandt held the position of Global Chief Innovation Officer for WPP’s Team\, P&G\, and served as the Chief Growth Officer at WPP company Grey Midwest\, where he spearheaded growth strategies and fostered internal partnerships across Grey while delivering innovative CRM\, digital and performance marketing capabilities to global brands. LinkedIn:  https://www.linkedin.com/in/jason-brandt-4305032/ \n  \nMirza Germovic\, SVP\, AI Solutions & Advisory\, Edelman \nMirza Germovic is the Senior Vice President of  AI Solutions & Advisory on Edelman’s core AI team. He leads the development of the firm’s AI-powered solutions\, helping clients strategically integrate generative AI into their marketing and communications ecosystems.​ Mirza has spent over a decade working with B2B partners and AI technologies\, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative\, television production\, digital media\, e-commerce\, and direct-to-consumer operations.​ Prior to joining Edelman\, Mirza held positions at The Walt Disney Company in digital media & innovation.​ LinkedIn: https://www.linkedin.com/in/mirzagermovic/ \n  \nMarcel Goldstein\, Managing Director\, Global Corporate Affairs\, Allison Worldwide \nMarcel Goldstein is an AI-first communications leader and Managing Director of Global Corporate Affairs at Allison Worldwide\, where he created the Allison AI Visibility Audit to strengthen brand presence in generative answers. He advises Fortune 500s and mission-led innovators across technology\, energy\, healthcare\, construction\, and safety\, aligning reputation with growth\, elevating executive visibility\, and managing crises. Based in Washington\, D.C.\, he brings a policy-aware lens and global perspective to every client engagement\, blending strategy\, storytelling\, and risk management with AI-driven innovation to ensure organizations remain credible\, visible\, and resilient in a rapidly evolving information landscape. LinkedIn: https://www.linkedin.com/in/marcelgoldstein/ \n  \nTonya McKenzie\, Founder\, Sand & Shores  \nWith over 20 years of experience in brand development\, crisis communication\, and strategic storytelling\, Tonya has advised Fortune 500s\, public agencies\, nonprofits\, and elected officials\, including Microsoft\, the YMCA\, and the Redondo Beach Police Department. An international speaker\, podcast host\, and Los Angeles County Commissioner\, she specializes in helping organizations and professionals control the narrative through integrated PR and emerging technologies\, guiding brands to leverage innovation while building trust\, visibility\, and measurable impact in today’s evolving media landscape. LinkedIn: https://www.linkedin.com/in/tonyamckenzie/ \n  \nAlice Martinez\, VP of Emerging Technology\, Zebra Partners  \nAlice Martinez is an award-winning public relations strategist and Vice President of Emerging Technology at Zebra Partners\, a global integrated marketing and PR women-owned firm. With communications expertise at the dynamic intersection of technology and gaming\, she manages high-performing teams that deliver creative strategies for Fortune 100 companies to independent industry leaders.LinkedIn: https://www.linkedin.com/in/martinezalice/ \n  \n(Moderator) \nJohn McCartney\, APR\, Founder\, JMAC PR; PRSA-LA Board Member & Treasurer  \nJohn McCartney\, APR\, is the Founder of JMAC PR\, a boutique firm that specializes in elevating tech startups through strategic media relations\, thought leadership\, and brand storytelling. With over 25 years of experience\, John is recognized for securing top-tier earned media and increasing visibility for early-stage companies in emerging sectors such as AI\, SaaS\, adtech\, and digital health. He serves as a board member of PRSA Los Angeles and mentors startup founders. He was named to Business Insider’s Tech PR 50 list and earned his APR accreditation in 2023. LinkedIn: https://www.linkedin.com/in/johnmccartney1/ \n  \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-prophet-earned-media-is-the-new-seo-how-ai-search-has-changed-the-game/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/AI-webinar-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251009T180000
DTEND;TZID=America/Los_Angeles:20251009T210000
DTSTAMP:20260404T033240
CREATED:20250613T202832Z
LAST-MODIFIED:20250909T012633Z
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SUMMARY:61st PRism Awards
DESCRIPTION:PRSA-LA 61st Annual PRism AwardsTHURSDAY\, OCTOBER 9\, 2025 • 6:00 PM – 9:00 PM at ASU CALIFORNIA CENTER’S HERALD EXAMINER BUILDING1111 S Broadway\, Los Angeles\, CA 90015\nPRSA-LA is proud to present our 61st Annual PRism Awards\, Los Angeles region’s premier awards program honoring excellence in public relations and communications. More than 200 PR and marketing professionals gather to celebrate the creativity\, strategy\, and stories that have shaped public discourse and elevated brand narratives throughout the year. This year’s theme\, “Voices Elevated: A Celebration of Triumph & Truth\,” honors the power of authentic storytelling and the impact of purpose-driven communications in shaping culture and inspiring change. Plan now and join us in this special night. \n\nINDIVIDUAL TICKET PRICES EARLY BIRD MEMBERS $105 (BY AUG . 29) REGULAR MEMBERS $130 \n\n\n\nEARLY BIRD NON-MEMBERS $130 (BY AUG . 29) REGULAR NON-MEMBERS $155 \n\n\n\nPRSSA STUDENTS $65 \n\nREGISTER HERE \n\nCLICK HERE TO BECOME AN EVENT SPONSOR \nTo purchase a Sponsorship Package or receive additional information about the 61st Annual PRism Awards\, please contact: \n\n\n\nMarisol B. Perez\, MSPA\, APR President of PRSA-LA 2025 marisol@missiondrivenpr.com \n\n\n\nTony Ferguson President-Elect of PRSA-LA 2026 tony@teamsocietyhouse.co \n\n\n\nPRSA-LA Administrator executive.director@prsala.org \n\n\n\nThank You for Your Support! \nDOWNLOAD A SPONSORSHIP KIT HERE
URL:https://prsala.org/event/61st-prism-awards/
LOCATION:Los Angeles Herald Examiner\, 1111 S Broadway\,\, Los Angeles\, CA\, 90015\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRISM-2025-PRism61-banner_bluegold-DATE.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251113T173000
DTEND;TZID=America/Los_Angeles:20251113T203000
DTSTAMP:20260404T033240
CREATED:20251013T212837Z
LAST-MODIFIED:20251028T190551Z
UID:27753-1763055000-1763065800@prsala.org
SUMMARY:PRSA-LA & Zeno: Brand Love & Demand Research
DESCRIPTION:Brand Love & Demand Research\nPresented by \n \nThursday\, November 13 • 5:30–8:30PM PT \nVenue: Columbia Square Campus\, 1550 N El Centro Ave\, Suite 150\, Los Angeles  \nREGISTER HERE \nBRAND LOVE ISN’T A TREND. IT’S A COMPETITIVE ADVANTAGE. \nJoin Zeno for an exclusive look at their latest Brand Love & Demand Study which reveals how to attract\, nurture\, and get consumers to commit to your brand. \nTheresa Bertrand\, Head of Planning\, Zeno US \nAllison McClamroch\, Head of Brand\, Zeno US \nZeno strategists Theresa Bertrand\, Head of Planning\, US\, and Allison McClamroch\, Head of Brand\, US\, will unpack the cart on what makes people love – or leave – a brand\, how to win hearts across generations and cultures\, and  how to turn brand love into real commercial demand. \nPanelists joining discussion about the role of brand love in how they engage with audiences and in culture will include: \n \nDana Balch \nDirector\, Product & Consumer Communications\, Tubi \n\nDana Balch is a strategic communications leader driving consumer-facing brand\, creator\, product\, and corporate storytelling at Tubi. Previously at Tinder\, she built bold\, consumer-first brand moments\, including collaborations with Megan Thee Stallion and Duolingo. She began her career in Ogilvy’s consumer PR division\, working across automotive and home decor clients.\n\n\nJohanna Albertsson \nSenior Communications Manager\, Califia Farms \nJohanna Albertsson is a strategic communications professional with a passion for storytelling and cultivating strong\, meaningful relationships. At Califia Farms\, she oversees external product and executive communications\, as well as partnerships. Previously\, at The Lede Company\, she built media strategies for global clients like Audi of America and Blue Bottle Coffee. In her spare time\, Johanna enjoys all things hockey\, especially the New York Rangers\, and exploring the country with her husband\, David and their dog\, Skjei. \n \nPhilip Price Fry \nVice President\, Communications & Brand Partnerships\, Tinder \nPhilip Price Fry leads consumer brand\, executive\, product\, trust & safety communications\, and cultural partnerships at Tinder across the Americas. A strategic storyteller and cultural architect\, he has built and led global communications functions across tech\, entertainment\, and fashion\, ensuring brands don’t just make headlines\, they shape industries. \n  \nReady to be the brand they can’t quit? \nREGISTER HERE
URL:https://prsala.org/event/brand-love-demand-research/
LOCATION:Columbia Square Campus\, 1550 N El Centro Ave\, Suite 150\,\, Los Angeles \, CA\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Zeno-event-speakers1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251203T083000
DTEND;TZID=America/Los_Angeles:20251203T093000
DTSTAMP:20260404T033240
CREATED:20250913T023127Z
LAST-MODIFIED:20251126T040107Z
UID:27497-1764750600-1764754200@prsala.org
SUMMARY:At Breakfast With...A PR Guide to Podcasts
DESCRIPTION:At Breakfast With…(A Virtual Event) \nA PR Guide to Podcasts\nPresented by PRSA-LA\nWednesday\, December 3\, 2025 • 8:30 AM – 9:30 AM\n \n\n\n\nFull panel announced! \nGet ready for A PR Guide to Podcasts\, a virtual At Breakfast With event designed to help PR pros identify the right shows\, craft standout pitches\, prepare clients for authentic conversations\, and build real relationships with podcast hosts. Plus\, get insider tips on measuring impact and the trends shaping podcasting in 2026. \n\n\nFeaturing: \n\n\n\nGlenn Gritzner – Host of Making Los Angeles (L.A. Times Studios)\n\n\n\n\nEvan Lovett – Creator of LA In a Minute and Host of In a Minute with Evan Lovett.\n\n\n\n\nPeniley Ramirez\, Co-CEO and Exec. Dir.of Futuro Media\, home to Latino USA\n\n\n\nModerated by:  \n\n\n\nBeverly White\, Retired KNBC Anchor and Reporter\n\n\nLearn what producers look for\, what makes a great guest\, and how podcasts can amplify your brand storytelling. \nREGISTER NOW
URL:https://prsala.org/event/at-breakfast-with-10/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Podcasts-Full-Lineup2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251209T180000
DTEND;TZID=America/Los_Angeles:20251209T210000
DTSTAMP:20260404T033240
CREATED:20251126T040741Z
LAST-MODIFIED:20251126T041602Z
UID:27835-1765303200-1765314000@prsala.org
SUMMARY:PRSA-LA'S Holiday Party
DESCRIPTION:PRSA-LA Holiday Party \nDate: Tuesday\, December 9 \nTime: 6:00 – 9:00 PM \nVenue: Brews Brothers\, 3000 W Olive Ave\, Burbank \nTickets: $25 Members | $40 Non-Members | $15 Students \nJoin us for an evening of connection\, cheer\, and community as we come together to celebrate the season with fellow PR and communications professionals. This year\, we’re proud to partner with Wellnest\, whom for more than 100 years\, has been providing emotional health and wellness services for children\, young adults\, and families in Los Angeles. \nAs part of our celebration\, we’re hosting a Toy & Self-Care Item Drive to support their ongoing work with youth and families. \nWe encourage guests to bring: \n• New\, unwrapped toys \n• Self-care or personal hygiene items (lotions\, skincare\, journals\, socks\, etc.) \nEvery contribution helps brighten the season for the families they serve. We hope you’ll join us for great company\, festive vibes\, and a meaningful cause. Let’s celebrate the holidays together and spread some joy where it’s needed most! \nREGISTER HERE
URL:https://prsala.org/event/prsa-las-holiday-celebration/
LOCATION:Brews Brothers\, 3000 W Olive Ave\, Burbank\, CA\, 91505\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-Holiday-v1-_1_sq.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251210T190000
DTEND;TZID=America/Los_Angeles:20251210T190000
DTSTAMP:20260404T033240
CREATED:20251202T211307Z
LAST-MODIFIED:20251202T212951Z
UID:27847-1765393200-1765393200@prsala.org
SUMMARY:Journalism Mega Holiday Party
DESCRIPTION:End the year right with your favorite peeps in the industry!\n\n\n\nClose out the year and celebrate in style with a coalition of local journalism and media organizations! \nJoin AAJA-LA\, CCNMA\, LARC\, PRSA-LA\, NAHJ LA\, NLGJA LA and SPJ LA at The Powder Room in Hollywood on Wednesday\, Dec. 10\, 7 pm\, and say goodbye to 2025 alongside fellow journalists\, editors\, photographers\, artists\, public relations and other media pros. This is the perfect opportunity to strengthen your network and build community — you don’t want to miss out! \nThis event is free to attend! Shared appetizers will be served. \nPaid public parking is available nearby at Vine Street Public Parking Garage (Lot #702) located at 1627 Vine Street\, Hollywood\, CA 90028. \nText or call (323) 597 9129 if you have any questions or can’t find the group. \n\nREGISTER HERE
URL:https://prsala.org/event/journalism-mega-holiday-party/
LOCATION:The Powder Room\, 1606 North Cahuenga Boulevard\, Los Angeles\, CA\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Misc-Assoc-Mixer-dec-10.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260223T180000
DTEND;TZID=America/Los_Angeles:20260223T190000
DTSTAMP:20260404T033240
CREATED:20260217T204102Z
LAST-MODIFIED:20260217T204217Z
UID:27963-1771869600-1771873200@prsala.org
SUMMARY:APR Introductory Session
DESCRIPTION:Ready to Elevate Your Career? Join our FREE APR Introductory Session! \nWhen: Monday\, February 23\, 2026\, at 6 p.m. PT | Where: Online \nPower up Your PRofessional Goals with the APR \nIs earning your Accreditation in Public Relations (APR) on your professional to-do list for 2026? Curious about what the accreditation process entails? This session is designed just for you! \nAchieving the APR sets you apart as a strategic\, ethical\, and results-driven communicator. The OCPRSA APR Study Sessions have a nationwide reputation for excellence\, attracting participants from across the country. \nOur 10-week virtual course equips you with the knowledge\, structure and confidence to navigate the APR process\, all from the convenience of Zoom. \nWhy Attend the Introductory Session? \n\nUnderstand the value of the APR and why it’s considered a hallmark of excellence in public relations.\nHear directly from accredited professionals about how earning the APR has elevated their careers.\nLearn what to expect from both the Panel Presentation and the computer-based Examination.\nGet your questions answered and see whether the OCPRSA program is the right fit for your professional goals.\n\nThis FREE virtual session offers a no-pressure way to explore the APR and learn how our proven study course can set you up for success. \nClick HERE to learn more about the APR and HERE to register for the free introductory session. \nAdvance registration is required! \nReady to take the next step? Register now for the OCPRSA APR Course and secure your spot! \nCourse Registration: https://bit.ly/4aADMOy
URL:https://prsala.org/event/apr-introductory-session/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/apr-logo-1.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260305T180000
DTEND;TZID=America/Los_Angeles:20260305T210000
DTSTAMP:20260404T033240
CREATED:20260219T223236Z
LAST-MODIFIED:20260228T234642Z
UID:27978-1772733600-1772744400@prsala.org
SUMMARY:The State of PR
DESCRIPTION:The State of PR:\nWhere to Start – Grounding a Year of Rapid Change in Practical Communications Leadership\nDate & Time: March 5\, 2026\, 6:00pm – 9:00pm PT \nVenue: Edelman\, 1500 N El Centro Ave\, Los Angeles\, CA 90028 \nIn a time of AI acceleration\, misinformation\, economic pressure\, and heightened public scrutiny\, where do communicators begin? This engaging program brings together journalists\, communications executives\, academia\, and students for an essential conversation on building trust\, navigating disruption\, and leading with clarity. \nWhether you’re preparing clients for the unexpected or shaping strategy at the leadership table\, this is the room you want to be in. \nKeynote Speaker:  \nMaria S. Salinas\, President & CEO of the Los Angeles Area Chamber of Commerce \nMaria S. Salinas is the President & CEO of the Los Angeles Area Chamber of Commerce\, the largest business association in Los Angeles County representing member companies and serving the interests of more than 235\,000 businesses across the Los Angeles region. Ms. Salinas took the helm of the organization in August of 2018 and became the first woman and Latina to lead the Chamber in its 132-year history. An accomplished business woman\, entrepreneur and a determined community leader\, Ms. Salinas’ business acumen and financial expertise provides her with the right experience to lead the L.A. Area Chamber. \nMs. Salinas\, a steward of the Chamber’s new vision\, A Thriving Region for All\, the Chamber looks to the future with a vision to build an inclusive economy through its advocacy\, global engagement and community collaboration for economic growth and mobility. \n  \n  \nPanelists: \nCurtis D. Jackson III\, Director\, Public Relations\, Wasserman\nCurtis Jackson III is from Franklinton\, LA\, and attended Morehouse College in Atlanta\, where he majored in English with a minor in journalism and sports. \nWhile at Morehouse\, Curtis spent his summers as a training camp intern for the Atlanta Falcons\, which led to him being hired full-time by the team in 2015. During his five seasons with the Falcons\, he worked closely with the players and coaches to coordinate and prepare them for weekly media sessions with local and national media. Curtis also had the opportunity to work and participate in two Super Bowls during his time with the Falcons. \nIn 2019\, Curtis moved to Los Angeles to become the Basketball Communications Manager for the LA Clippers. During his time with the Clippers\, he was responsible for managing relationships with the media and players while pitching stories to various outlets and social influencers that would help elevate and bring recognition to the team’s brand. \nCurtis and his wife Amber live in Los Angeles with their two sons\, Curtis IV (5) & Ayden (3). \n  \nClaudia Santa Cruz\, President
Santa Cruz Communications \nClaudia Santa Cruz is the President of Santa Cruz Communications\, Inc.\, a woman-owned\, award-winning Public Relations agency she founded in 2001\, which delivers communications solutions for companies seeking to engage with the U.S. Hispanic market. A seasoned PR professional with over 30 years of experience\, Claudia leads and oversees the agency’s work for an expanding roster of loyal clients in a variety of industries\, including Entertainment\, Education\, Environment\, Non-Profit\, and Health\, among others. Her extensive knowledge of the U.S. General and Hispanic markets and her capability to develop and execute strategic campaigns that produce measurable results have earned her a reputation as a leading PR professional for the U.S. Hispanic and General market. \nFurthermore\, she has led the company to be recognized in the entertainment industry as one of the driving forces behind internationally televised events\, achieving maximum awareness for Telemundo’s highly-rated prestigious awards shows\, including the Billboard Latin Music Awards\, and Latin American Music Awards\, and contributing to their high ratings performance.  SCC’s work on the Billboard Latin Music Awards earned the agency an HPRA National Bravo Award for Media Event Campaign of the year. \nA proficient speaker\, Claudia has participated as an industry expert at important panel discussions for Hispanicize\, PRSA Miami\, HPRA Los Angeles and PR Week Ecuador\, among others. In 2015\, Claudia was selected by Lincoln to be featured in their #LincolnLatina campaign\, which aimed to honor successful women with a compelling story.  The 60-second ad\, which broadcast nationally in Spanish\, focused on Santa Cruz’s inspirational life\, from the heartfelt adoption of her daughter in China to her resilient spirit after surviving the death of her previous husband at the age of 40. \nPrior to starting her own PR business in 2001\, Claudia\, who co-authored the book Hispanic Marketing & Public Relations\, worked at Telemundo for over seven years where she developed and executed bilingual campaigns to promote the company’s activities\, programs\, on-air personalities\, and special events. Claudia was promoted from her PR Manager position at the company’s flagship station in Los Angeles\, KVEA-TV Telemundo 52. During her tenure at Telemundo 52\, she planned and executed media and public affairs campaigns targeting the L.A. market\, and produced a weekly public affairs television program titled “Contrapunto.”  Previously\, Claudia was the PR Coordinator at KMEX-TV\, Univision’s flagship station in L.A.. \nA recipient of a Public Relations Society of America PRISM Award and a Latino Marketing Award\, Claudia received her Bachelor of Arts degree in Journalism from California State University\, Northridge.  She was born in Peru and lived in Bolivia\, the Philippines\, and Norway prior to moving to the United States\, and she currently resides in Los Angeles with her husband and daughter. \nKeith L. Underwood\, Entertainment Journalist\, Producer\, and Multimedia Entrepreneur \n \nKeith L. Underwood is an award-winning entertainment journalist\, producer\, and multimedia entrepreneur based in Los Angeles. His production work spans film\, television\, and digital media\, with projects released through theatrical exhibition\, major streaming and VOD platforms\, and digital distribution\, including Amazon\, Apple TV\, Prime Video\, and YouTube. \nA former publicist with hands-on experience in unit publicity and production\, Underwood brings a rare blend of creative storytelling\, industry access\, and practical execution to his projects. His work has earned recognition from the Los Angeles Press Club and both nominations and a win from the National Arts & Entertainment Journalism Awards\, underscoring his ability to develop\, position\, and deliver content with cultural and commercial impact. \nModerated by: David Bloom\, Journalist\, Host\, Consultant  \nDavid Bloom has three decades of experience as a journalist\, strategist\, educator and executive in entertainment\, technology\, higher education\, business and politics. He is an award-winning journalist in print and online\, worked as a communications executive and strategist\, and consults on communications and strategy. He has taught on digital media at USC’s Business of Cinematic Arts program\, is a frequent speaker at tech and entertainment conferences\, and has guest lectured at numerous universities. Bloom is a senior contributor on the collision of tech and entertainment at Forbes\, and is a columnist for Tubefilter.com and TVRev.com. He also is producer/host of Bloom in Tech\, a podcast on the collision of entertainment and technology available on 10 platforms. Bloom previously was an editor\, writer\, podcast producer/host and social-media producer for Deadline.com\, launched and built most of Deadline’s social-media presence\, oversaw its YouTube video initiative\, and was Sunday news editor. He previously held senior communications roles for the Los Angeles Community Redevelopment Agency and its successor authority; the USC Marshall School of Business\, where he was associate dean; and MGM Inc.\, where he was VP of corporate communications. He has worked as an award-winning journalist for Variety\, Red Herring and the Daily News of Los Angeles\, among other publications. Bloom regularly guest lectures at USC\, UCLA Extension\, Syracuse University\, Boston University\, Chapman University\, Pepperdine University\, BIOLA and California State University – Fullerton\, among other colleges. He has hosted dozens of podcasts and appeared on media outlets as a tech/media expert\, including on “Inside the Issues” “This Week in Media\,” KCRW-FM and “Tech News Today.”  \n  \nTickets:\nPRSA-LA Member: $40.00\nNon-member: $60.00\nEmerging Professional/Student: $25.00 \nREGISTER HERE
URL:https://prsala.org/event/the-state-of-pr/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/state-of-pr.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260404T033240
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
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