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DTSTART;TZID=America/Los_Angeles:20260325T083000
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DTSTAMP:20260520T152134
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260430T180000
DTEND;TZID=America/Los_Angeles:20260430T200000
DTSTAMP:20260520T152134
CREATED:20260424T211958Z
LAST-MODIFIED:20260428T192749Z
UID:32492-1777572000-1777579200@prsala.org
SUMMARY:PRSA-LA\, PRSA and PRSSA Hangout and Mixer
DESCRIPTION:Join PRSA-LA and USC PRSSA for a PRSA/PRSSA/Emerging Professionals Hangout and Mixer on Thursday\, 4/30 from 6PM to 8PM at Arts District Brewing Company (828 Traction Ave\, Los Angeles\, CA 90013).  \nThis event\, generously sponsored by AIJ Communications\, is simply an opportunity to casually socialize\, network and catch-up with fellow students\, emerging professionals and seasoned professional from across the Greater Los Angeles Area! We also want to celebrate and acknowledge PRSSA seniors as they countdown toward graduation!  \nNote: Guests under 21 are welcome until 7PM. Free to attend. \nIf you have any questions\, please feel free to reach out to PRSA-LA PRSSA/Emerging Professionals Committee Members Keenan Kurihara (kkurihara@flintridgeprep.org) or Ajay Benmoin (ajaybenmoin@gmail.com) or USC PRSSA President Taylor Altman (taltman@usc.edu) if you have any questions!  \nRSVP HERE
URL:https://prsala.org/event/prsa-la-x-prssa-hangout-mixer/
LOCATION:Arts District Brewing Company\, 828 Traction Ave\, Los Angeles\, CA\, 90013
CATEGORIES:PRSA,PRSA-LA,PRSSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRSSA-Mixer-date.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260507T180000
DTEND;TZID=America/Los_Angeles:20260507T200000
DTSTAMP:20260520T152134
CREATED:20260424T214746Z
LAST-MODIFIED:20260424T215015Z
UID:32497-1778176800-1778184000@prsala.org
SUMMARY:AAPI Heritage Month Networking Mixer
DESCRIPTION:Join PRSA-LA and AAJA-LA on Thursday\, May 7\, from 6:00 PM to 8:00 PM for our fourth annual AAPI Heritage Month celebration at Emporium Thai\, 1275 Westwood Blvd\, Los Angeles\, CA 90024\, bringing together Los Angeles’ communications and journalism communities. \nConnect with a vibrant network of PR\, media\, and marketing professionals while celebrating the voices and perspectives shaping the future of storytelling. This annual gathering is an opportunity to build relationships\, exchange ideas\, and reflect on the impact of AAPI leaders across media and communications. \nThis year’s event will be held at Emporium Thai\, a Westwood Village favorite known for its modern take on Thai cuisine and welcoming atmosphere—perfect for a relaxed and engaging evening of networking. \nEnjoy a complimentary drink ticket along with light bites. \nYou must be on the RSVP list to receive your drink ticket. \nREGISTER HERE. \n 
URL:https://prsala.org/event/aapi-heritage-month-networking-mixer-2/
LOCATION:Emporium Thai\, 1275 Westwood Blvd\,\, Los Angeles\,\, 90024\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/1000160314.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260527T170000
DTEND;TZID=America/Los_Angeles:20260527T170000
DTSTAMP:20260520T152134
CREATED:20260421T000226Z
LAST-MODIFIED:20260507T180753Z
UID:32479-1779901200-1779901200@prsala.org
SUMMARY:PRSA-LA’s At Breakfast With...
DESCRIPTION:PRSA-LA invites you to a truly exclusive At Breakfast With… experience: \nInside the KABC Newsroom: A Tour and Behind-the-Scenes Conversation with News Leadership \nMay 27\, 5:00 PM\nABC7 Broadcast Center\n500 Circle Seven Drive\, Glendale\, CA 91201 \nGo beyond the press release and step inside one of Los Angeles’ most influential broadcast newsrooms. \nThis in-person event includes: \n\nA behind-the-scenes tour of KABC’s newly renovated newsroom\nA candid panel with the journalists and decision-makers who shape daily coverage\n\nYou’ll gain insight into: \n\nHow stories are pitched\, selected\, and produced\nWhat makes a story stand out in a fast-moving news cycle\nHow to work more effectively with broadcast news teams\n\nSpace is extremely limited and expected to fill quickly. Max 2 people per agency. \n\nREGISTER HERE.
URL:https://prsala.org/event/prsa-las-at-breakfast-with/
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-KABC-Newsroom-Tour.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T170000
DTEND;TZID=America/Los_Angeles:20260827T200000
DTSTAMP:20260520T152134
CREATED:20260508T203917Z
LAST-MODIFIED:20260508T205236Z
UID:32551-1787850000-1787860800@prsala.org
SUMMARY:PRSA-LA Sunrise Honors
DESCRIPTION:Save the Date! \nAugust 27 at 5-8pm
URL:https://prsala.org/event/prsa-la-sunrise-honors-2/
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/SunriseHonors-program-sq.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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