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DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260324T200640Z
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260430T180000
DTEND;TZID=America/Los_Angeles:20260430T200000
DTSTAMP:20260428T192749Z
CREATED:20260424T211958Z
LAST-MODIFIED:20260428T192749Z
UID:32492-1777572000-1777579200@prsala.org
SUMMARY:PRSA-LA\, PRSA and PRSSA Hangout and Mixer
DESCRIPTION:Join PRSA-LA and USC PRSSA for a PRSA/PRSSA/Emerging Professionals Hangout and Mixer on Thursday\, 4/30 from 6PM to 8PM at Arts District Brewing Company (828 Traction Ave\, Los Angeles\, CA 90013).  \nThis event\, generously sponsored by AIJ Communications\, is simply an opportunity to casually socialize\, network and catch-up with fellow students\, emerging professionals and seasoned professional from across the Greater Los Angeles Area! We also want to celebrate and acknowledge PRSSA seniors as they countdown toward graduation!  \nNote: Guests under 21 are welcome until 7PM. Free to attend. \nIf you have any questions\, please feel free to reach out to PRSA-LA PRSSA/Emerging Professionals Committee Members Keenan Kurihara (kkurihara@flintridgeprep.org) or Ajay Benmoin (ajaybenmoin@gmail.com) or USC PRSSA President Taylor Altman (taltman@usc.edu) if you have any questions!  \nRSVP HERE
URL:https://prsala.org/event/prsa-la-x-prssa-hangout-mixer/
LOCATION:Arts District Brewing Company\, 828 Traction Ave\, Los Angeles\, CA\, 90013
CATEGORIES:PRSA,PRSA-LA,PRSSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRSSA-Mixer-date.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260507T180000
DTEND;TZID=America/Los_Angeles:20260507T200000
DTSTAMP:20260424T215015Z
CREATED:20260424T214746Z
LAST-MODIFIED:20260424T215015Z
UID:32497-1778176800-1778184000@prsala.org
SUMMARY:AAPI Heritage Month Networking Mixer
DESCRIPTION:Join PRSA-LA and AAJA-LA on Thursday\, May 7\, from 6:00 PM to 8:00 PM for our fourth annual AAPI Heritage Month celebration at Emporium Thai\, 1275 Westwood Blvd\, Los Angeles\, CA 90024\, bringing together Los Angeles’ communications and journalism communities. \nConnect with a vibrant network of PR\, media\, and marketing professionals while celebrating the voices and perspectives shaping the future of storytelling. This annual gathering is an opportunity to build relationships\, exchange ideas\, and reflect on the impact of AAPI leaders across media and communications. \nThis year’s event will be held at Emporium Thai\, a Westwood Village favorite known for its modern take on Thai cuisine and welcoming atmosphere—perfect for a relaxed and engaging evening of networking. \nEnjoy a complimentary drink ticket along with light bites. \nYou must be on the RSVP list to receive your drink ticket. \nREGISTER HERE. \n 
URL:https://prsala.org/event/aapi-heritage-month-networking-mixer-2/
LOCATION:Emporium Thai\, 1275 Westwood Blvd\,\, Los Angeles\,\, 90024\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/1000160314.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260527T170000
DTEND;TZID=America/Los_Angeles:20260527T170000
DTSTAMP:20260507T180753Z
CREATED:20260421T000226Z
LAST-MODIFIED:20260507T180753Z
UID:32479-1779901200-1779901200@prsala.org
SUMMARY:PRSA-LA’s At Breakfast With...
DESCRIPTION:PRSA-LA invites you to a truly exclusive At Breakfast With… experience: \nInside the KABC Newsroom: A Tour and Behind-the-Scenes Conversation with News Leadership \nMay 27\, 5:00 PM\nABC7 Broadcast Center\n500 Circle Seven Drive\, Glendale\, CA 91201 \nGo beyond the press release and step inside one of Los Angeles’ most influential broadcast newsrooms. \nThis in-person event includes: \n\nA behind-the-scenes tour of KABC’s newly renovated newsroom\nA candid panel with the journalists and decision-makers who shape daily coverage\n\nYou’ll gain insight into: \n\nHow stories are pitched\, selected\, and produced\nWhat makes a story stand out in a fast-moving news cycle\nHow to work more effectively with broadcast news teams\n\nSpace is extremely limited and expected to fill quickly. Max 2 people per agency. \n\nREGISTER HERE.
URL:https://prsala.org/event/prsa-las-at-breakfast-with/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-KABC-Newsroom-Tour.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T170000
DTEND;TZID=America/Los_Angeles:20260722T200000
DTSTAMP:20260721T213736Z
CREATED:20260707T200333Z
LAST-MODIFIED:20260721T213736Z
UID:32758-1784739600-1784750400@prsala.org
SUMMARY:PRSA-LA 2nd Annual Speed Pitch Mixer
DESCRIPTION:PRSA-LA 2nd Annual Speed Pitch Mixer \nWednesday\, July 22\, 2026\n🕔 5:00 – 8:00 PM\n📍Edelman\, 1500 N El Centro Ave\, Los Angeles\, CA 90028 \n\n\nSpeed story pitching. You won’t want to miss it. \nPricing:  Member $60  |  Non-member $75 \n\n\nREGISTER HERE \n\n\nDon’t Miss PRSA-LA’s 2nd Annual Speed Pitch Mixer!\n\nLooking to build stronger media relationships\, sharpen your pitching skills\, and connect with fellow communications professionals? Join PRSA-LA for our 2nd Annual Speed Pitch Mixer\, an evening of networking\, storytelling\, and meaningful conversations with members of the media.\n\nThink speed editorial media pitching\, fast-paced\, interactive opportunity to meet journalists\, practice your pitch\, gain valuable insights\, and expand your professional network.\n\nMeet the latest lineup of journalists from broadcast\, print\, and digital media\, including:\n\n•J.J. Zavalla\, Community News Producer\, KABC-TV/ABC7\n•Cora Jackson-Fossett\, Editor\, LA Sentinel\n•Ben Brown\, Senior Reporter\, California Post\n•Zain Khan\, Reporter\, California Post\n•Susan Hirasuna\, Anchor/Reporter\, Fox 11\n•Jacqueline Garcia\, Reporter\, CALÓ News\n•Zuzanne York\, Reporter\, Local News Pasadena\n\nWhether you’re a seasoned PR professional or new to the industry\, this is a unique opportunity to make meaningful connections in a relaxed and engaging setting. Best of all\, your participation supports a great cause. Proceeds from the event benefit the PRSA-LA Scholarship Program\, helping the next generation of communications professionals pursue careers in public relations.\n\nReserve your spot today!\nREGISTER HERE
URL:https://prsala.org/event/prsa-la-2nd-annual-speed-pitch-mixer/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/749207868_1447302400776147_7131600084076668642_n.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260805T083000
DTEND;TZID=America/Los_Angeles:20260805T093000
DTSTAMP:20260718T001034Z
CREATED:20260708T195919Z
LAST-MODIFIED:20260718T001034Z
UID:32794-1785918600-1785922200@prsala.org
SUMMARY:At Breakfast With...The Modern Media Mix
DESCRIPTION:Join us via Zoom on Wednesday\, August 5\, 8:30 am – 9:30 am PT for At Breakfast With…The Modern Media Mix: How to Pitch Podcasts\, Newsletters & Today’s Editorial Platforms\, a conversation with the journalists behind these editorial platforms and learn how to pitch them effectively. \nTickets:\nPRSA-LA Member: $20.00\nNon-member: $35.00\nPRSSA Student: $10.00 \nREGISTER HERE. \nYou will receive a confirmation email with a URL after registration. \n 
URL:https://prsala.org/event/at-breakfast-with-the-modern-media-mix/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-aug-5-new.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T180000
DTEND;TZID=America/Los_Angeles:20260826T210000
DTSTAMP:20260718T001623Z
CREATED:20260523T000147Z
LAST-MODIFIED:20260718T001623Z
UID:32594-1787767200-1787778000@prsala.org
SUMMARY:PRSA-LA Sunrise Honors
DESCRIPTION:  \nThis year marks the eighth year of PRSA-LA’s Sunrise Honors. The event will be held on August 26\, 2026\, 6:00 – 9:00 PM at the beautiful Los Angeles River Center and Gardens. \nSunrise Honors recognizes trailblazers and pioneers in the public relations and marketing world who have opened doors to increase the diversity and inclusion of underrepresented populations into the field of Communications. Through their perseverance and tenacity\, we learn how to continue the important work to make the PR industry more inclusive and embracing of diverse perspectives. \nThe Sunrise Honors is PRSA-LA’s way of celebrating the longtime work of these champions. \n  \nREGISTRATION TBD. \nBe a Sponsor and celebrate these well-deserving honorees with us. \nCLICK HERE FOR SPONSORSHIP INFORMATION.
URL:https://prsala.org/event/prsa-la-sunrise-honors-3/
LOCATION:Los Angeles River Center and Gardens\, 570 W Ave 26\,\, Los Angeles\, CA\, 90065\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Sunrise-Honors-2026-generic-sq.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260909T190000
DTEND;TZID=America/Los_Angeles:20260909T210000
DTSTAMP:20260717T233733Z
CREATED:20260717T233546Z
LAST-MODIFIED:20260717T233733Z
UID:32808-1788980400-1788987600@prsala.org
SUMMARY:PRSA-LA Dodgers Night Out 2026
DESCRIPTION:Los Angeles Dodgers vs. Cincinnati Reds\nDodger Stadium – 1000 Vin Scully Ave.\, Los Angeles\, CA 90012 \nREGISTER HERE \nJoin PRSA-LA for our fourth annual Dodgers Night Out as we cheer on the Dodgers while raising funds for the PRSA-LA Scholarship Program\, which supports outstanding undergraduate and graduate students pursuing careers in Public Relations and Communications. \nWe’ve reserved 50 tickets for this special evening\, with proceeds benefiting the PRSA-LA Scholarship Fund. Tickets are limited and are expected to sell quickly\, so be sure to reserve yours early! \nBy attending\, you’ll enjoy an exciting night of Dodgers baseball while helping invest in the next generation of communications professionals. Scholarship recipients receive financial support to assist with their education\, along with one year of complimentary access to PRSA-LA programming\, providing valuable networking opportunities and professional development throughout the year. \nTo learn more about the PRSA-LA Scholarship Program and its impact\, please visit the Scholarship page. \nIn addition to the game\, Dodgers Night is a great opportunity to connect with fellow PRSA-LA members\, colleagues\, and friends in a relaxed setting. We’ll share details with attendees closer to game day about where we’ll gather before and during the game for networking. \nWe look forward to seeing you at Dodger Stadium for another memorable evening in support of the PRSA-LA Scholarship Program. \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-dodgers-night-out-2026/
LOCATION:Dodger Stadium\, 1000 Vin Scully Ave\, Los Angeles\, CA\, 90012\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/NIGHT-OUT-scaled.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
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