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DTSTART;TZID=America/Los_Angeles:20240215T180000
DTEND;TZID=America/Los_Angeles:20240215T200000
DTSTAMP:20260404T021912
CREATED:20231222T015737Z
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UID:23771-1708020000-1708027200@prsala.org
SUMMARY:PRSA-LA 2024 The State of PR
DESCRIPTION:PRSA-LA 2024 The State of PR \n“Embracing A New Frontier: AI’s Impact on PR” \nThursday\, Feb. 15 at 6 p.m. \nIndie Desk\n333 S Grand Ave Suite 3310\, Los Angeles\, CA 90071\nIn the Wells Fargo North Tower\n \n  \nThis event is currently sold out! \nParking Information: \nMust enter the Parking Structure at 330 South Hope Street (street level). Parking Validation is available for $10 after 5:01 pm\nThere are also plenty of streets and parking lots surrounding the venue.\nCash lots are available on 2nd/Grand and 1st/Olive that are within walking distance. Meters in front of the Wells Fargo building on Grand Ave. and at the rear on Hope Street side are free after 6 pm. \nCheck-In Information:\nCheck-in will be in the lobby. The venue is in the Wells Fargo North Tower building. \nEvent Details: \nEveryone is talking about artificial intelligence at conferences\, over the kitchen table\, and at work. Come and hear how PR leaders are harnessing the power of artificial intelligence tools and dealing with the ethical dilemmas AI presents to the PR industry. \n  \nOur panel of PR luminaries includes: \nModerator: Fred Cook\, Director of the Annenberg Center of Public Relations\, University of Southern California \nPanelists: \nEmily Scherberth\, Managing Director\, APCO Worldwide West; North America Tech Practice Lead \nMelanie Gazazian\, TriplePoint PR \nDainius Krasauskas\, Public Relations & Advertising Graduate Student\, University of Southern California\, USC Annenberg \nPatrick Buchanan\, Vice President of Brand Marketing\, Lulus \n  \nAgenda: \nThursday\, February 15\, 2024 \n6 p.m. Networking Reception \n7 p.m. Program \nLet’s navigate the AI PR landscape together! \nSpeakers’ Bios: \nFred Cook\nChair Emeritus\, Golin\nDirector\, USC Center for Public Relations \n  \nFred Cook has worked at Golin for over 35 years and credits the company’s culture for his long tenure with the firm. \nDuring his time with the agency\, Cook has had the privilege to work with a variety of high-profile CEOs\, including Herb Kelleher\, Jeff Bezos\, and Steve Jobs. He has also managed a wide scope of crises for his clients\, including airline crashes\, product recalls\, and sexual harassment.  He is also partially responsible for unleashing several cultural phenomena\, like the Teenage Mutant Ninja Turtles\, Pokémon\, and the seedless watermelon. \nFred is proud of the firm’s accomplishments\, but he is even more excited about the future. The world is experiencing profound changes in demographics\, globalization\, multiculturalism\, and technology which are impacting the way people communicate with each other. To stay ahead of these changes\, Golin adopted a proprietary business model called g4\, to deliver deeper insights\, bigger ideas\, and broader engagement to their clients. Since then\, Golin has been named ‘Agency of the Year’ more than a dozen times. \nIn 2014\, Cook published “Improvise – Unconventional Career Advice from an Unlikely CEO\,” which shares the wisdom he gained as a cabin boy on a Norwegian tanker\, a doorman at a 5-star hotel\, and a chauffeur for drunks. In 2015\, after speaking on college campuses around the world\, Fred accepted an additional position with the University of Southern California as the Director of the USC Center for Public Relations at the Annenberg School whose mission is to shape the future of public relations and those who will lead it – through research\, education and thought leadership. \nFred is frequently invited to speak at major industry conferences\, most recently the AMEC Summit\, ICCO Global Summit\, and PRCA Americas Conference. Recognized throughout the industry for his leadership\, Fred has received numerous awards for his contributions to public relations including the Lifetime Achievement Awards from the Holmes Report\, PR Week\, and PRSA. In 2021\, Fred was inducted into the PRWeek Hall of Fame. \nFred and his wife Cheryl have two children and live in Los Angeles. \n  \nEmily Scherberth\nManaging Director\,\nAPCO Worldwide West\, North America Tech Practice Lead \n  \nEmily Scherberth is the managing director of APCO Worldwide’s West region and serves as North America Tech practice lead. She is based in Southern California. Ms. Scherberth is a seasoned corporate communications executive with more than two decades of experience as a storyteller\, qualitative researcher\, and business strategist. She has guided several Fortune 500 companies as well as early-stage tech and healthcare startups over the course of her career\, serving as a trusted counselor to venture capital firms\, serial entrepreneurs\, and other C-suite executives. \nPrior to joining APCO\, Ms. Scherberth was the founder and CEO of Symphony PR & Marketing\, Inc.\, a consultancy that worked with disruptive technology\, digital health\, and healthcare delivery companies. At Symphony\, she advised CEOs\, created thought leadership platforms\, and developed go-to-market strategies for more than two dozen startups including Justin.tv (Twitch)\, ZipRecruiter\, Media Temple\, and Crossover Health\, and led corporate communications for iconic companies like Mayo Clinic. She also served as an interim head of communications and marketing for several companies in transition and helped executive teams transform their organizations into high-performing cultures. Prior to Symphony\, Ms. Scherberth led the consumer technology practice at Allison+Partners\, Los Angeles\, expanding its portfolio of business to include YouTube and raising the company’s visibility during the rise of Silicon Beach. Earlier in her career\, she led award-winning teams at agencies like Fleishman-Hillard and MSLGroup on high-profile consumer brands such as Yahoo!\, Nestlé\, Nike\, and General Motors. \nMs. Scherberth holds a Bachelor of Arts in Communication Studies from Loyola Marymount University and a Master of Arts in Communication Studies from California State University\, Northridge. She is also an experienced speaker and moderator and has served as an adjunct professor of communications for more than 14 years at various universities across Southern California including Loyola Marymount University\, California State University\, Fullerton\, and California State University\, Dominguez Hills. \n  \n \nMelanie Gazazian \nTriplePoint PR\nPRSA-LA Young Professionals Lead \nMelanie Gazazian has been in the PR industry for the last four years with a focus on technology\, startup culture\, virtual reality\, and video games. After her first internship\, she knew this would be the career for her. \nMelanie graduated from USC with a Master’s in Public Relations and Advertising after graduating with a B.A. in Sociology and English from the University of La Verne. She is currently an Account Executive at TriplePoint PR supporting accounts like Blizzard Entertainment\, Paradox Interactive\, and more. \nAt TriplePoint\, she worked in-house at Blizzard Entertainment as an in-house consultant\, continues to lead several high-profile accounts\, and holds the record for the fastest promotion from Associate\, to Account Coordinator and finally to Account Executive today. \nAside from work\, she is an adult supporter of the youth Leadership Team with the International Order of the Rainbow for Girls after serving on the team for 2 years as a girl herself. During her time from 2015-2017\, the team created the Leadership Program that is still used today and facilitated the first Disneyland Takeover. \n  \n  \n \nDainius Krasauskas\nPublic Relations & Advertising Graduate Student\nUniversity of Southern California\, USC Annenberg\n \nDainius Krasauskas is an overly curious\, long-haired European creative who loves to innovate. Before joining USC to pursue a Masters in PR and advertising\, he brought the Bavarian Prime Minister to a former employer to play with robots\, art-directed a rap video with over 20 million views for a soccer superstar\, and composed music for one of Europe’s largest modern art museums. He also loves early seasons of “The Simpsons\,” generative AI and bossa nova. \n  \n  \n  \n  \nPatrick Buchanan \nVice President of Brand Marketing\, Lulus \nPatrick Buchanan serves as Senior Vice President of Brand Marketing at Lulus. He joins the organization during an a critical period of growth\, leading the charge in establishing the brand’s identity\, shaping market perception and translating creative concepts into impactful campaigns to ensure the brand remains at the forefront of the ever-evolving fashion landscape. As a member of Lulus’ leadership team\, Patrick plays a pivotal role in guiding the brand’s trajectory and propelling it to new heights of success. \nAs an award-winning marketing executive with more than 15 years of experience\, Patrick is no stranger to leading culture defining\, barrier-breaking campaigns. Prior to Lulus\, Patrick served as VP of Marketing at Good American\, the first-fully inclusive women’s fashion brand\, where he spearheaded brand marketing initiatives that challenged the status quo and worked to ensure the Good American brand was at the forefront of the inclusivity movement. Before Good American\, Patrick served as senior director of brand marketing at Universal Music Group\,  collaborating with some of the world’s top musicians\, including Lil Wayne\, Nas\, Justin Bieber and more\, to forge closer connections between fans and their favorite artists through fashion. He also previously held key marketing roles at K-Swiss and fashion footwear leader\, Creative Recreation\, where he drove brand-defining global initiatives. \nAn innovator at heart\, Patrick has forged his own path in the fashion industry\, with campaigns that challenge societal norms and the status quo. As a disruptor\, super-connector\, and conversation driver\, his work has garnered global attention with some of the biggest talent in music and entertainment. Leading with brand-forward initiatives and strategic partnerships\, he continues to out-pace his track record\, building relevance and bolstering bottom lines.
URL:https://prsala.org/event/prsa-la-2024-state-of-the-state-of-pr/
LOCATION:Indie Desk\, 333 S. Grand Ave. Suite 3310\, Los Angeles\, CA\, 90071\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/The-State-of-PR-2024-sq.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240222T114500
DTEND;TZID=America/Los_Angeles:20240222T140000
DTSTAMP:20260404T021912
CREATED:20240120T041515Z
LAST-MODIFIED:20240214T184841Z
UID:23883-1708602300-1708610400@prsala.org
SUMMARY:AT BREAKFAST WITH... A Visit to Telemundo 52 & NBC4 Newsroom
DESCRIPTION:PRSA-LA NBC4 & TELEMUNDO 52 NEWSROOM VISIT \nThis event is currently sold out.  \nYou are invited to a PRSA-LA newsroom visit to Telemundo 52 and NBC4. \nThis will be a unique opportunity for 20 participants to take part in an intimate conversation with news leaders from both stations\, as well as a studio tour. \nThursday\, February 22 \n11:45am – 2:00pm – Lunch will be served. \n100 Universal City Plaza\, Bldg. 2120\, Universal City\, CA 91608 \n\nMeet Todd Mokhtari\, President and General Manager of Telemundo 52 and NBC4.\nHear from Telemundo 52 & NBC4 News Leaders including producers and assignment desk.\nEnjoy a tour of the news studios.\nHost and Moderator: Lizette Carbajal\, Vice President of Community Relations & Communications\, Telemundo 52 and NBC4\n\n  \nAttendance is limited and tickets to our first on-site newsroom visit since before the pandemic will sell out fast. Reserve your spot now. \nCost: $60 for members\, $75 for non-members. 5 max/agency. \nREGISTER HERE \n  \nThank you to our sponsor!  \n \n  \n  \n 
URL:https://prsala.org/event/at-breakfast-with-a-visit-to-telemundo-52-nbc-4-newsroom/
LOCATION:Telemundo 52 NBC4\, 100 Universal City Plaza Building 2120\, Universal City\, CA 91608\, CA\, 91608\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/abw-telemundo-nbc.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240302T080000
DTEND;TZID=America/Los_Angeles:20240302T180000
DTSTAMP:20260404T021912
CREATED:20240111T195918Z
LAST-MODIFIED:20240119T025310Z
UID:23845-1709366400-1709402400@prsala.org
SUMMARY:PRSSA WESTERN REGIONAL CONFERENCE
DESCRIPTION:REGISTER NOW!\n \nPRSSA WESTERN REGIONAL CONFERENCE \nSat.\, Mar. 2 • 8am – 6pm \nCalifornia State University\, Northridge\, Grand Salon\n18111 Nordhoff St\, Los Angeles\, CA 91330\n \nJoin CSUN PRSSA and PRSA-LA at the Western District Conference on Saturday\, March 2\, 2024 from 8 a.m. – 5 p.m. Connect with PR professionals\, collaborate with other campuses and get some merch! Stay up to date with the conference by following us on Instagram @CSUNPRSSA and @PRSALA. We are excited to meet you! \nFeaturing Keynote Speaker Matt Prince. \nRSVP by Feb. 23 to secure your seat! \nCOST: \nPACKAGE ONE: $35 \nIncludes entrance fees\, breakfast and lunch\, mixer with industry professionals \nPACKAGE TWO: $65 \nIncludes entrance fees\, breakfast and lunch\, mixer with industry professionals\, tote bag\, t-shirt\, and more. \nREGISTER HERE \n  \n 
URL:https://prsala.org/event/prssa-student-conference/
LOCATION:CA
CATEGORIES:PRSA-LA,PRSSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSSA-event-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240424T183000
DTEND;TZID=America/Los_Angeles:20240424T203000
DTSTAMP:20260404T021912
CREATED:20240410T230228Z
LAST-MODIFIED:20240424T193801Z
UID:24231-1713983400-1713990600@prsala.org
SUMMARY:ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape
DESCRIPTION:Join PRSA-LA for an in-person ABW After Dark: Challenges and Opportunities in L.A.’s Rapidly Changing Media Landscape on Wednesday\, April 24\, 6:30 pm at the Beverly Hills City Hall Municipal Gallery at 455 N. Rexford Drive\, Room 220\, Beverly Hills.\n\n\n\nGenerously sponsored by Herbalife\, Notified\, and VPE Communications\, this event brings you a discussion with top local journalists who will share their insider perspectives on the evolving face of traditional journalism\, key trends including media consolidation and AI technology\, and the impact of digital media consumption. Learn the strategies to adapt and seize the opportunities.\n\n\n\nREGISTER HERE\n\n\n\nMeet our Panelists:\n\n\nHector Becerra\n\n\nManaging Editor\, \nLA Times\n\n\n\n\n\n\n\n\nCora Jackson-Fossett\n\n\nManaging Editor\,\nLos Angeles Sentinel and LA Watts Times\n\n\n\n\n\n\n\n\nLori Streifler\n\n\nPresident\, \nCity News Service\n\n\nArmando Barragan\nManager of Broadcast and Digital News Coverage\,\nABC7 (KABC-TV) Los Angeles \n\n\n\n\n\n\n\n\nModerator: \n\n\nSusan Hirasuna\n\n\nAnchor\, Fox 11 News\n\n\n\n\nREGISTER HERE\n\n\n\n\nA HUGE THANK YOU TO OUR EVENT SPONSORS:
URL:https://prsala.org/event/abw-after-dark-challenges-and-opportunities-in-l-a-s-rapidly-changing-media-landscape/
LOCATION:Beverly Hills City Hall Municipal Gallery\, 455 N. Rexford Drive\, Room 220\, Beverly Hills\, CA\, 90210\, United States
CATEGORIES:PRSA-LA
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240509T120000
DTEND;TZID=America/Los_Angeles:20240509T130000
DTSTAMP:20260404T021912
CREATED:20240426T212531Z
LAST-MODIFIED:20240426T213747Z
UID:24350-1715256000-1715259600@prsala.org
SUMMARY:PRSA-LA IPA Virtual Programming Session - Becoming a Trusted Advisor
DESCRIPTION:IPA Virtual Programming Session: Becoming A Trusted Advisor \nThursday  |  May 9  | Noon – 1 pm \nVia Zoom \nREGISTER HERE\nEarning the trust of senior executives (and those who may be skeptical of PR) and persuading them to follow our counsel is essential to our success as communication professionals. But\, how do we develop these skills for our clients and for the teams we lead? Whether it’s creating a corporate narrative\, lining up talking points for a critical interview\, drafting a pivotal keynote\, preparing for an upcoming earnings call\, or inspiring and motivating your internal teams\, communicating effectively and persuasively remains essential. And\, it’s equally essential for a communications leader to command the trust and respect of their internal executives and actually get them to follow. \nJoin PRSA-LA’s Independent Practitioners Alliance group for a virtual programming session where you will hear frameworks and techniques\, along with real-world examples—including not just best practices but common mistakes to avoid – on how to become a trusted advisor to your clients and internal teams. \nTickets: Member $15; Non-Member $25 \nPanelist: \nJosh Reynolds\nJosh Reynolds is a marketing consultant and executive coach who has advised high-growth companies globally for more than 15 years. In January 2017\, he founded his own firm\, Rob Roy Consulting\, based on the belief that authentic purpose and personal conviction are the foundations of all persuasive communication. Josh coaches high-profile CEOs and senior executives on perfecting the corporate narrative and advises marketing and communications teams on becoming trusted advisors. He also frequently teaches on the topic of persuasive storytelling at the prestigious Stockholm School of Economics. Prior to Rob Roy\, Josh has been a Gartner analyst\, a WPP agency CEO\, and a data science startup CMO. \nLinkedIn:\nhttps://www.linkedin.com/company/rob-roy-consulting/ \nJennifer Berson\nJen Berson is a former civil litigator turned Founder of Jeneration PR and Jeneration Academy. As an award-winning PR agency owner and mentor\, Jen champions the agency model for ambitious women seeking a satisfying\, high-powered career that doesn’t require the sacrifice of personal & family time to make a powerful impact. She has helped thousands of international boutique digital agency owners quickly scale their businesses to six figures and beyond\, and has been recognized by Inc. Magazine\, Forbes\, Apple\, Entrepreneur and PR Week for her expertise in media relations and building a profitable agency. \nLinkedIn:\nhttps://www.linkedin.com/in/jenerationpr/\nInstagram:\nhttps://www.instagram.com/jenerationpr/\nFacebook:\nhttps://www.facebook.com/JenerationBuzz \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-ipa-virtual-programming-session-becoming-a-trusted-advisor/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/ipa-may-9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240516T180000
DTEND;TZID=America/Los_Angeles:20240516T200000
DTSTAMP:20260404T021912
CREATED:20240510T200215Z
LAST-MODIFIED:20240510T200222Z
UID:24380-1715882400-1715889600@prsala.org
SUMMARY:PRSA-LA AAPI Heritage Month Networking Mixer
DESCRIPTION:Come celebrate AAPI Heritage Month with both PRSA-LA and AAJA-LA on Thursday\, May 16th at 6:00 pm PDT at Bombay Palace\, located at 8690 Wilshire Blvd.\nAttendees will have the opportunity to make new connections and to hear others share their AAPI background and story and the important issues facing the AAPI community.\nThe first drink is on us – see you there!\n\nBombay Palace\n8690 Wilshire Blvd\, Beverly Hills\, CA 90211\nView on map\n\nMay 16\, 2024\, 6:00pm PT\n\nREGISTER HERE.
URL:https://prsala.org/event/prsa-la-aapi-heritage-month-networking-mixer/
LOCATION:CA
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260404T021912
CREATED:20240610T231024Z
LAST-MODIFIED:20240613T010802Z
UID:24459-1719316800-1719320400@prsala.org
SUMMARY:PRSA-LA Lunch & Learn – How to Enter and Win a PRism Award
DESCRIPTION:PRSA-LA Lunch & Learn\nRoad to PRism: How to Enter and Win a PRism Award\nTuesday June 25\, 2024 • 12 noon – 1:00pm PT\nvia Zoom\nREGISTER HERE \n  \nThe 2024 PRism Award submissions cycle has been announced: Early Bird Deadline is July 7 and the final deadline to submit entries is July 25. To help everyone get started\, and be ready to submit\, plan on attending this very important and informative session. You must enter to win! \nPast winners and judges who review awards submissions reveal all in this session. Learn how to identify your best work to enter\, how to write copy for the entry form\, select exhibit material (coverage tracking\, social media comments\, attendance\, etc.)\, that will engage the judging panel to push your entry up to the top via a points-awarded system.= \nIt’s easy to attend! This is a remote Lunch & Learn session. Enjoy lunch at your desk while watching the speakers. Our panel of experts will also take questions. \nSpeakers:\nMelissa England\, The Wonderful Company (past winner\, multi-year member of the judging committee)\nSpeaker from Blue Shield (TBD)\nSpeaker from Runyon Salzman (TBD)\nModerator: Sallie Olmsted\, APR – Global Communications Lead\, i.am Money (past winner\, 10+ years judging entries) \nThis session is free to PRSA-LA members and members of the greater Los Angeles public relations community. \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-la-lunch-learn-prism-awards-case-study/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/The-Road-to-PRism-60-images-01.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240707T000000
DTEND;TZID=America/Los_Angeles:20240707T235900
DTSTAMP:20260404T021912
CREATED:20240614T224451Z
LAST-MODIFIED:20240614T225038Z
UID:24489-1720310400-1720396740@prsala.org
SUMMARY:PRSA-LA 60th PRism Awards Early Bird Entry Deadline
DESCRIPTION:60th PRism Awards  \nEarly Bird Entry Submission Deadline \nSUBMIT HERE \n 
URL:https://prsala.org/event/60th-prism-awards-early-bird-entry-deadline/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRISM-2024-CFE-Regular-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240725T000000
DTEND;TZID=America/Los_Angeles:20240725T235900
DTSTAMP:20260404T021912
CREATED:20240614T224554Z
LAST-MODIFIED:20240614T224839Z
UID:24492-1721865600-1721951940@prsala.org
SUMMARY:PRSA-LA 60th PRism Awards Final Entry Deadline
DESCRIPTION:60th PRism Awards  \nFinal Entry Submission Deadline \nSUBMIT HERE \n 
URL:https://prsala.org/event/60th-prism-awards-final-entry-deadline/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRISM-2024-CFE-Regular-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240725T163000
DTEND;TZID=America/Los_Angeles:20240725T183000
DTSTAMP:20260404T021912
CREATED:20240528T193355Z
LAST-MODIFIED:20240722T223623Z
UID:24409-1721925000-1721932200@prsala.org
SUMMARY:Trust Me\, I Work in Hollywood
DESCRIPTION:Join Edelman and PRSA Los Angeles for a special event featuring insights and discussion on the newly released 2024 Edelman Trust Barometer Special Report: Media & Entertainment. \nTrust Me\, I Work in Hollywood\nThursday\, July 25 • 4:30pm – 6:30 pm PT\nEdelman Los Angeles\n1500 N. El Centro Avenue\, Los Angeles\, CA 90028 \nREGISTER HERE \nMedia and entertainment companies face a complex and rapidly changing landscape as consumer habits shift. New data from the Edelman Trust Barometer reveals a volatile trust environment and a significant trust gap along party lines in the entertainment industry. \nThis discussion will explore the impact of innovation on media and entertainment. We’ll be joined by an expert panel to examine where consumers seek content and how trust shapes their behaviors. Key topics will include values alignment\, the role of trust in building dedicated fan bases\, and other critical considerations for M&E companies. \nAgenda: \n4:30 pm: Doors Open \n5:00 pm: Keynote Presentation and Panel Discussion \n6:00 – 6:30 pm: Networking Reception \nMeet Our Speakers:\nJonathan Jordan (Keynote Presenter)\, General Manager\, Edelman California\nPhylicia Fant (Panelist)\, Head of Music Industry & Culture Collaborations\, Amazon Music\nKen Hertz (Panelist)\, Senior Partner\, Hertz Lichtenstein Young & Polk LLP\nJustin Riley (Panelist)\, Vice President of Operations & Business Development\, Hillman Grad Productions\nDr. Stacy L. S. (Panelist)\, Founder and Director\, USC Annenberg Inclusion Initiative\nRachel Stevens (Moderator)\, Senior Vice President\, Earned Media\, Edelman \nREGISTER HERE \n 
URL:https://prsala.org/event/edelman-entertainment-media-panel-discussion/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/edelman-image-copy.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240802T090000
DTEND;TZID=America/Los_Angeles:20240802T110000
DTSTAMP:20260404T021912
CREATED:20240111T201350Z
LAST-MODIFIED:20251110T071253Z
UID:23851-1722589200-1722596400@prsala.org
SUMMARY:PRSA-LA Sunrise Honors 2024
DESCRIPTION:6th ANNUAL SUNRISE HONORS 2024\nFriday\, August 2nd\, 2024 \n 8:00 AM and ending at 10:30 AM \nArt Share L.A. in the Arts District 801 E 4th Pl\, Los Angeles\, CA 90013 \nPRSA-LA is celebrating excellence in diversity\, equity\, and inclusion with our 6th Annual Sunrise Honors on August 2\, 2024. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry. The event is a fireside chat with a moderator where the honorees share their journey and answer questions from the audience. \nAttendee registration is now open. Get your tickets and come support our trailblazer nominees. \nCLICK HERE TO REGISTER \n  \n2024 HONOREES: \nGLENN OSAKISenior Advisor to the President\, International Communications and MarketingUniversity of Southern California \nView bio here. \nGWENDOLYN YOUNGPresident & CEO of Young Communications Group \nView bio here. \nJOSÉ VILLAPresident/Chief Strategy OfficerSensis   \nView bio here. \n  \nTHANK YOU TO OUR 2024 SUNRISE HONORS SPONSORS: \n  \n\n\n \n\nWe invite you to become a valued supporter as we recognize and celebrate the remarkable achievements of deserving individuals. By lending your support\, you will play a pivotal role in acknowledging the dedication\, expertise\, and impact of these outstanding professionals. \nIf you are interested in sponsorship\, please click below for sponsorship kit\, or contact executive.director@prsala.org or call the office: (626) 313-4343. \nCLICK HERE TO BE A SUPPORTER.
URL:https://prsala.org/event/sunrise-honors-2024/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/IG-Sunrise-Honorees-2024-final.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240821T191000
DTEND;TZID=America/Los_Angeles:20240821T210000
DTSTAMP:20260404T021912
CREATED:20240719T182651Z
LAST-MODIFIED:20240724T225712Z
UID:24603-1724267400-1724274000@prsala.org
SUMMARY:Dodgers Night Out
DESCRIPTION:PRSA-LA is excited to announce our highly anticipated Dodgers Night on Wednesday\, August 21st\, at 7:10 pm PT! This event will raise funds for the PRSA-LA Scholarship Program\, supporting outstanding college students pursuing degrees in Public Relations or Communications.\n\nWe have secured 75 tickets for this exclusive event\, so grab yours before they’re gone! The Dodgers will be hosting the Seattle Mariners.\n\nDodgers Night Out\n\nWednesday\, August 21st\, 7:10 pm PT\n\nDodger Stadium\n1000 Vin Scully Ave\, Los Angeles\, CA 90012\n\n\nREGISTER HERE\n\nBy participating in this event\, you can enjoy an exhilarating Dodgers game while contributing to the future of PR by supporting deserving students through the PRSA-LA Scholarship Program. These scholarships help recognize and assist exceptional undergraduate and graduate students in pursuing careers in Public Relations or Communications.\n\nStudent scholarship winners will be announced in the summer and awarded their scholarships for the fall semester. They will also receive one year of FREE access to all PRSA-LA webinars and events\, providing valuable networking opportunities and the chance to learn from seasoned PR professionals.\n\n\nFor more information about the PRSA-LA Scholarship Program and its impact\, please visit the Scholarship homepage here.\n\n\n\nJoin PRSA-LA at Dodgers Night and help us hit a home run for the PRSA-LA Scholarship Program! Your support makes a difference. We’ll follow up with the attendees on where we’ll meet at the game for some fun networking. \n\n\n\n\nDodgers Night Out Ticket Pricing\n\nStudents: $30 each\nPRSA-LA Members: $40 each\nNon-PRSA-LA Members: $50 each\n\n\nWe look forward to seeing you there!\n\n\nREGISTER HERE
URL:https://prsala.org/event/dodgers-night/
LOCATION:Dodger Stadium\, 1000 Vin Scully Ave\, Los Angeles\, CA\, 90012\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/NIGHT-OUT-Instagram-Post-Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240926T083000
DTEND;TZID=America/Los_Angeles:20240926T093000
DTSTAMP:20260404T021912
CREATED:20240807T033446Z
LAST-MODIFIED:20240910T220120Z
UID:24759-1727339400-1727343000@prsala.org
SUMMARY:ABW with Food Journalists
DESCRIPTION:At Breakfast With … Food Journalists \nThursday\, September 26 • 8:30 am – 9:30 am PT  \nvia Zoom\nREGISTER HERE \n\nJoin us via Zoom on Thursday\, September 26 from 8:30 am – 9:30 am PT for a very special edition of PRSA-LA’s At Breakfast With … featuring top food journalists. Discover the key trends\, narratives and PR best practices shaping various forms of food media. You’ll also learn what these high-value contacts are looking for and how to secure maximum coverage. \n  \nRegister today to gain a competitive advantage for your culinary client \nVirtual Cost: $15 for members\, $30 non-members\, $5 students \n  \n  \nMeet our Panelists: \n  \n \n\nNeil Saavedra\, Host\, The Fork Report\, KFI AM 640\nLos Angeles native\, Neil Saavedra\, is host and producer of The Fork Report\, KFI-AM640’s favorite program for foodies featuring chef interviews\, recipes\, cooking tips and tricks\, must eat recommendations and more! Along with the above-mentioned titles\, he is also the Assistant Program Director at KFI.\n\n  \n \n\nBabette Pepaj\, Founder\, BakeSpace.com\, TECHmunch and BakeBot AI Recipe Assistant\nBabette Pepaj launched BakeSpace.com in 2006 as the Web’s first food-themed social network. The platform has introduced many innovations for home cooks and marketers – from branded recipes and DIY digital cookbooks to BakeBot (the first AI kitchen assistant infused with the wisdom and warmth of real home cooks). From 2010 – 2020\, Babette produced the TECHmunch Food Blogger Conference held in cities across North America. She also created CupcakeCamp LA\, BakeCamp and other major fundraising events.\n\n \n\nAmaya Pinto-Hernandez – Acceso Total Executive Producer\, Acceso Total Telemundo\nMulti-Emmy award-winning producer Amaya Pinto-Fernandez has over 20 years of experience in the television industry.  She is currently the executive producer of Telemundo network’s variety show “Acceso Total.” She previously worked at KWHY Channel 22 before joining Telemundo in 2005 as a producer and editor. Her expertise and contributions have been instrumental in the success of “Acceso Total\,” leading it to receive six Emmy awards from the Television Academy. Pinto-Fernandez received her bachelor’s degree from the University of Leon in Spain.\n\n  \n \n\nSarah Mosqueda\, Food\, Art and Culture writer\, Times OC\nSarah Mosqueda covers Orange County food\, art\, and culture for TimesOC\, a publication of the Los Angeles Times. She most recently worked as a staff writer in Food for the Los Angeles Times. She also has several years of experience in the restaurant industry\, including as general manager of Michelin-rated Irenia Restaurant. Mosqueda earned a bachelor’s degree in communications from Cal State Fullerton.\n\n  \nMeet Our Moderator \n \n\nStephen Chavez\, Founder LatinoFoodie and ChavezPR\nStephen Chavez is an acclaimed public relations strategist specializing in the food and beverage industry. As President & CEO of ChavezPR\, he has offered strategic communication expertise to renowned brands such as Nestlé\, Northgate González Market\, Alegria Wines\, and others. Co-founding LatinoFoodie\, a popular Mexican recipe blog\, Stephen is a sought-after speaker at prestigious food and social media conferences like TECHMUNCH and Hispanicize\, where he shares valuable insights into Latino culinary trends. His leadership extends to roles as President of the Public Relations Society of America\, Los Angeles Chapter\, member of the Board of Directors for the PRSA National Foundation\, Chairman of the Board for the Latino Equality Alliance\, and past National and Local President of the Hispanic Public Relations Association. Stephen graduated from the University of La Verne.\n\n  \n  \nREGISTER HERE
URL:https://prsala.org/event/abw-with-food-journalists/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Cover.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240927T140000
DTEND;TZID=America/Los_Angeles:20240927T180000
DTSTAMP:20260404T021912
CREATED:20240111T200601Z
LAST-MODIFIED:20240816T194428Z
UID:23849-1727445600-1727460000@prsala.org
SUMMARY:PRSA-LA Quality Time with PR Minds
DESCRIPTION:PRSA-LA Quality Time with PR Minds \nFriday\, September 27th  \n2:00-6:00 p.m. \nat EDELMAN LOS ANGELES\n1500 N EL CENTRO AVE. \n  \nQuality Time with PR Minds 2024 will be held Friday\, September 27th from 2-6 p.m. at Edelman Los Angeles. Celebrating its 20th year\, the chapter’s annual community service event provides our members the opportunity to share professional skills as a free service to LA-area nonprofits. \nAll PR pros and LA-based 501(c)(3) organizations are invited to this FREE two-hour session to collaborate with volunteer seasoned PR professionals to learn how to enhance their communications strategies and boost their organization’s outreach. During the event\, nonprofits will: \n\nCollaborate with communications professionals and their nonprofit representatives.\nEngage in productive brainstorm sessions dedicated to the organization’s specific needs.\nReceive expert advice to enhance their organization’s communications strategies.\n\nThese productive brainstorm sessions help to address organizations’ specific needs and advance their communications efforts. Expert advice from seasoned pros like you can make all the difference! \nAre you interested in volunteering as one of our PR practitioner advisors or do you know of a nonprofit interested in participating? Please fill out the form HERE. \n  \nThank you to our event sponsor! \nThank you to our event host!
URL:https://prsala.org/event/prsa-la-quality-time-with-nonprofits/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Quality-Time-sept-27-image.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241009T090000
DTEND;TZID=America/Los_Angeles:20241009T100000
DTSTAMP:20260404T021912
CREATED:20240927T235647Z
LAST-MODIFIED:20240928T000402Z
UID:24831-1728464400-1728468000@prsala.org
SUMMARY:The State of PR Technology 2024 by Prowly
DESCRIPTION:The State of PR Technology 2024\nPresented by\n\n\n\nWednesday\, October 9th at 9 AM PDT\nvia Zoom\nPRSA-LA Members: FREE; Non-PRSA-LA Members: $25 each\n\nREGISTER HERE\n\nJoin us for an engaging online conversation on October 9th at 9 AM PDT as Prowly and PRSA-LA present “The State of PR Technology 2024” webinar. This event will provide valuable insights into the ever-evolving landscape of PR technology and its future implications. Here’s what you can expect from “The State of PR Technology 2024” webinar:\n•Discover how PR pros are using data-driven strategies to drive success\n•Learn how industry leaders are proving ROI and measuring their impact\n•Get actionable tips for maximizing tight budgets while still delivering powerful outcomes\n💡 Meet our esteemed speakers:\n\n🌟 Tonya McKenzie – Founder and CEO of Sand&Shores. Tonya is a highly regarded leadership and communications consultant specializing in helping businesses and entrepreneurs tell their stories\, elevate their message\, and build a strong reputation in the media and their communities.\n\n🌟 Tamara Sykes –  Head of Client Content Strategy at Stacker and Brand Communications Consultant. Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. She utilizes her 10+ years of experience as the Head of Client Content Strategy at Stacker and a Personal Brand Consultant for multi-hyphenate women of color via her brand\, Baydian Girl. Apart from developing brand communication strategies\, Tamara is active in the fashion industry\, engages in art projects\, and enjoys spending time with her family.\n\n🌟 Aleksandra Kubicka – PR Evangelist at Prowly. Aleksandra is passionate about sharing knowledge and experience with others. She has been in the public relations and B2B communication industry for 14 years\, in various organizations\, including local boutique PR agencies\, multinational startup teams\, and corporate communication departments of global brands.\n\n🌟 Tony Ferguson (host) – Principal of Society House and PRSA-LA Board Member\, Tony has led successful PR initiatives for Fortune 500 companies\, music giants\, TV/film projects\, non-profits\, and corporate ventures. His ability to build lasting relationships highlights his strong networking skills and client-focused approach.\n\nEvent Details\nDate: Wednesday\, October 9th\nTime: 9 AM PDT\nLocation: Zoom (Details will be sent before the webinar)\n\n🎟️ Ticket Pricing:\n\n– PRSA-LA Members: FREE\n– Non-PRSA-LA Members: $25 each\n\nTake advantage of this unique opportunity to gain invaluable insights into the state of PR technology and its future implications. Register today to secure your spot for “The State of PR Technology 2024” webinar\, and join us on October 9th at 9 AM PDT for an enriching online discussion!\n\n\nREGISTER HERE\n\nACCESS THE REPORT HERE
URL:https://prsala.org/event/the-state-of-pr-technology-2024-by-prowly/
LOCATION:CA
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-webinar-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241017T170000
DTEND;TZID=America/Los_Angeles:20241017T210000
DTSTAMP:20260404T021912
CREATED:20241002T225643Z
LAST-MODIFIED:20241002T225849Z
UID:24853-1729184400-1729198800@prsala.org
SUMMARY:Exclusive Networking Opportunity with Prowly and PRSA LA
DESCRIPTION:Prowly and PRSA LA Meet up \n⏰ Date: Thursday\, October 17th | Time: 5:00 PM – 9:00 PM PT \nEthos Society\, 3435 Wilshire Blvd Fl 14\, Los Angeles \nFree Registration\, Limited Spots! \nREGISTER HERE \n  \nAre you a PR professional based in LA? Don’t miss out on this exclusive networking event co-hosted by Prowly and PRSA-LA. This is your chance to meet fellow PR pros\, exchange ideas\, and hear from industry expert Jennifer Berson\, Founder of Jeneration PR and Prowly Ambassador. Jennifer will share practical tips for building strong media relationships that get results. There will also be other surprises during the evening. \nWhat You Can Expect: \n· Networking with top PR professionals in Los Angeles\n· Keynote presentation from Jennifer Berson on “5 Strategies to Build Stronger and Deeper Media Connections”\n· Speed networking sessions to foster new connections\n· Drinks\, appetizers\, and plenty of time to socialize \nMeet Our Keynote Speaker: \n \nJennifer Berson \nFounder & President of Jeneration PR\, Prowly Ambassador \nJennifer is a former civil litigator turned award-winning PR agency owner. Recognized by Inc. Magazine\, Forbes\, Entrepreneur\, and PR Week\, she helps PR pros build successful businesses without sacrificing personal time. Jennifer has empowered thousands of boutique agency owners to scale their businesses\, making a powerful impact in the industry. \n  \n  \nRegister now to join us on October 17th at 5:00 PM PT. Don’t wait – spaces are filling up fast! \nREGISTER HERE
URL:https://prsala.org/event/exclusive-networking-opportunity-with-prowly-and-prsa-la/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/network-copy.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241024T180000
DTEND;TZID=America/Los_Angeles:20241024T210000
DTSTAMP:20260404T021912
CREATED:20240111T200419Z
LAST-MODIFIED:20240930T194111Z
UID:23847-1729792800-1729803600@prsala.org
SUMMARY:PRSA-LA 60th Annual PRism Awards
DESCRIPTION:PRSA-LA 2024 PRism Awards Thursday\, October 24 from 6 – 9 p.m. at the Audrey Irmas Pavilion\, Los Angeles\nREGISTER HERE \n \nPRSA-LA’s 60th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns\, tactical programs\, and professional merit will be held on October 24\, 2024\, 6 – 9 PM at the Audrey Irmas Pavilion\, Los Angeles. We are thrilled to announce this year’s guest host will be Sarah Pilla\, an Emmy-award winning reporter and anchor at Spectrum News 1 SoCal focusing on climate\, weather\, and lifestyle. \n\n\n \n\n\nSarah is a graduate of California State University\, Northridge with a bachelor’s degree in journalism. In 2021\, she won an Emmy for Best Environment News Story on her compelling story “Oceana Trash” about plastic pollution impact on marine animals. Sarah can be found weekdays\, live on Spectrum News 1’s flagship morning show\, Your Morning\, covering extreme weather as it happens\, climate stories\, and Friday lifestyle segments showcasing things to do in SoCal. \n\n\n \nIn addition to her current role\, Sarah is a regular fill-in news anchor and weather anchor. In 2023\, Sarah was the only TV reporter in the nation to join the Metropolitan Water District of Southern California on an exclusive Colorado River trip. She travels frequently throughout the year covering various climate stories\, including to Lake Tahoe to cover the February 2023 California Department of Water Resources snow survey\, and to the TomKat Ranch\, run by former presidential candidate Tom Steyer\, to cover their work on regenerative agriculture. \n\n\n \nIn 2022\, she hosted two specials: “The Trickle-Down Effect\,” an Earth Day special focused on water and drought\, and “Saving Our Oceans\, A Deep Dive\,” a Spectrum News network-wide special for National Oceans Month. Additionally\, Sarah was named LA TV Week’s “40 Under 40” in their inaugural class of 2022 and served as the Emcee of the 2022 and 2023 NetZero Conference in Los Angeles. \n\n\n \nSarah is a member of the Television Academy and the SoCal Chapter of WICT Network\, both professional groups of women in media\, entertainment\, and technology. Outside of work\, she is an avid reader\, loves the beach\, traveling\, practicing yoga\, and exercising at the gym. \n  \n  \n\n\n \n  \nSTAY TUNED AS WE’LL ANNOUNCE THE 60TH PRISM FINALISTS SOON! \n\n\n \nAttendee registration is open now. RSVP TODAY! \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-60th-annual-prism-awards/
LOCATION:Audrey Irmas Pavilion\, Los Angeles\, 3643 Wilshire Blvd\,\, Los AngeleS\, 90010\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRism60_join-us.jpg
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241203T180000
DTEND;TZID=America/Los_Angeles:20241203T200000
DTSTAMP:20260404T021912
CREATED:20241121T213530Z
LAST-MODIFIED:20241126T022649Z
UID:24950-1733248800-1733256000@prsala.org
SUMMARY:PRSA-LA 2024 Holiday Party
DESCRIPTION:PRSA-LA Holiday Party\nDate: December 3 \nTime: 6 – 8 PM \nVenue: Weber Shandwick Los Angeles\, 1840 Century Park East\, Los Angeles\, CA 90067 (Rooftop) \nPresented by PRSA-LA and Weber Shandwick Los Angeles. \n  \nJoin us as we toast to the PR industry! Bring an unwrapped toy to be entered into a raffle to win exciting prizes. The toys are being donated to Project Angel Food. \nCost: $20 members\, $35 non-members\, $12 students \n  \nREGISTER HERE
URL:https://prsala.org/event/2024-holiday-party/
LOCATION:CA
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Holiday-Party-angel-logo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241212T083000
DTEND;TZID=America/Los_Angeles:20241212T093000
DTSTAMP:20260404T021912
CREATED:20241121T211405Z
LAST-MODIFIED:20241209T222945Z
UID:24942-1733992200-1733995800@prsala.org
SUMMARY:ABW with Public Affairs and Community Issues Journalists - EVENT IS POSTPONED
DESCRIPTION: EVENT IS POSTPONED\nAt Breakfast With … Public Affairs and Community Issues Journalists\nThis event has been postponed. Stay tuned for the new date!\nvia Zoom\n  \n\nJoin us via Zoom for PRSA-LA’s At Breakfast With … featuring journalists and producers covering public affairs and community issues. Join a robust discussion on how to pitch story angles ranging from education\, immigration\, climate change\, water quality\, police and fire services\, the unhoused\, access to healthcare and more! The panel will be moderated by Rick Garcia\, Sr. Strategic Advisor\, Media at Lee Andrews Group\, previous News Anchor at KCBS-TV and KCOP-TV\, and Emmy award-winning Sports Anchor at KTTV. \n  \nVirtual Cost: $15 for members\, $30 non-members\, $5 students \n  \nMeet Our Moderator \n \n\nRick Garcia\, Sr.  Strategic Advisor\, Media at Lee Andrews Group\nRick is a previous News Anchor at KCBS-TV and KCOP-TV\, and Emmy award-winning Sports Anchor at KTTV.\n\n 
URL:https://prsala.org/event/abw-with-public-affairs-and-community-issues-journalists/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250203T170000
DTEND;TZID=America/Los_Angeles:20250203T180000
DTSTAMP:20260404T021912
CREATED:20250129T225350Z
LAST-MODIFIED:20250129T233455Z
UID:25203-1738602000-1738605600@prsala.org
SUMMARY:Informational Session: APR Study Course
DESCRIPTION:Resolve to focus on your professional development in 2025. PRSA-LA members are eligible to pursue the APR–accreditation in Public Relations. \nIt’s an opportunity to build your skills\, grow your network and get more involved in chapter activities. You’ll also go in depth with strategic communications and RPIE (research\, planning\, implementation and evaluation)\, setting you up to create successful PRism and national PR award entries. \nSign Up for the Virtual APR Info. Session (in partnership with OCPRSA) \nLearn more about APR and the APR Study Session (a ten-week virtual course hosted by OCPRSA to help you earn your APR). \nReach out to PRSA-LA APR Chair Justin Glover with all your APR questions.
URL:https://prsala.org/event/informational-session-ocprsa-apr-study-course/
LOCATION:CA
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2024-APR-Banner-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250212T180000
DTEND;TZID=America/Los_Angeles:20250212T210000
DTSTAMP:20260404T021912
CREATED:20250129T230409Z
LAST-MODIFIED:20250211T032122Z
UID:25207-1739383200-1739394000@prsala.org
SUMMARY:The State of PR:  Turning Crisis into Connection
DESCRIPTION:REGISTER HERE \nLos Angeles has long faced the challenges of wildfires\, mudslides\, earthquakes\, and other natural disasters\, making crisis preparedness a vital skill for PR professionals. From monitoring the wildfires and climate changes to responding to immediate needs and addressing how to rebuild\, public relations professionals today have been working with companies and organizations occupied by the effects of the devastating wildfires. Join the Public Relations Society of America – Los Angeles Chapter for our first event of the year\, State of PR: Turning Crisis into Connection on Wednesday\, February 12\, from 6 p.m. to 9 p.m. at Art Share LA\, 801 E 4th Pl\, Los Angeles\, CA 90013. The engaging program is an essential opportunity for PR professionals to connect\, network\, and gain valuable insights into preparing clients for the unexpected. Featuring speakers from different sectors\, we’ll explore strategies to craft effective crisis communication plans and deliver messages that resonate with diverse communities. \nSpeakers: \n\nKerjon Lee\, Chief of Strategic Communications\, County of Los Angeles Department of Public Works\nLeigh Lehman\, Director of Communications\, GoFundMe\nLakshman Rathnam\, Founder & CEO\, Worldly\nJason Levin\, Senior Vice President & Western Region Lead\, U.S. Crisis & Risk\, Edelman\n\nLearning Objectives \n\nUnderstand best practices for crisis communication during natural disasters.\nLearn to coordinate messaging with stakeholders\, including government and utility partners.\nExplore methods to effectively communicate with diverse audiences to ensure inclusivity and accessibility.\nDevelop proactive strategies to help clients build resilience in the face of potential crises.\nNetwork with industry leaders and peers to exchange ideas and foster collaboration.\n\nTickets: $20 – $60 \nREGISTER HERE \nMeet Our Speakers: \nKerjon Lee\, Chief of Strategic Communications\, County of Los Angeles Department of Public Works\nKerjon Lee leads strategic communications for LA County Public Works\, supporting a $4.4 billion budget and over 4\,200 employees across initiatives like climate resilience\, sustainable infrastructure\, and diversity\, equity\, and inclusion. With 25 years of experience\, he has managed communications for high-profile projects\, including Measure W and legal negotiations with the Supreme Court and Water Quality Control Board. A Webster University alumnus\, Kerjon is a founding member of the African Artists Association and serves on the Los Angeles County’s Anti-Racism\, Diversity\, and Inclusion Initiative steering committee. \nLakshman Rathnam\, Founder & CEO\, Worldly\nLakshman Rathnam is an innovator and product leader with expertise in human-machine interfaces\, acoustics\, and audio. He founded Wordly to leverage AI-powered real-time translation to improve accessibility and inclusivity at live meetings\, webinars\, and events. He previously held leadership roles at Earlens Corporation\, Amazon\, Apple and HP\, driving the development of innovative products. The author of more than 25 patents\, Lakshman was named a Trendsetter by Meetings Today magazine for his industry impact. \nJason Levin\, Senior Vice President & Western Region Lead\, U.S. Crisis & Risk\, Edelman\nJason Levin specializes in communications\, media\, crisis\, and issues management\, offering strategic counsel to corporate\, nonprofit\, and government clients. At Edelman\, he advises on preparedness\, issues management\, and live crisis response across industries like healthcare\, higher education\, and Fortune 500 companies. A native Angeleno and civic volunteer\, Jason serves on the board of Jewish World Watch and holds degrees from The George Washington University\, with prior leadership roles at Cerrell Associates and in local\, state\, and federal government. \nLeigh Lehman\, Director of Communications\, GoFundMe \nLeigh Lehman currently serves as Communications Director at GoFundMe\, the world’s top platform destination to give and receive help\, focusing on brand storytelling through the unique voices of their everyday changemakers. Through fundraiser amplification\, crisis support and community programming\, her efforts are shaping the brand’s narrative in the world.\nA previous PRWeek 40 Under 40 recipient\, Leigh has delivered results for a wide array of clients and campaigns as a media relations specialist. Her broad brand work has spanned from helping families drink more water for better health with First Lady Michelle Obama\, nonprofit Partnership for a Healthier America and Brita to inspiring a national conversation around a breast pumping cultural revolution with the launch of Willow Pump to empowering Americans to love food more\, waste it less and help save our environment with GLAD.\nLeigh earned her Master’s in Strategic Public Relations from University of Southern California Annenberg and Bachelor’s from University of San Francisco in English Literature. Her more than 15 years of expertise in media strategy development and relations\, corporate communications and program advancement has garnered top-tier coverage in outlets like TODAY\, PEOPLE\, TIME\, the Wall Street Journal\, and more\, contributing to business growth for both Fortune 500 companies and startups. A third-generation Angeleno\, when she’s not engaging with reporters\, you can find her enjoying the city’s diverse culinary scene\, rooting on the Lakers\, and trying her hand at the latest home-reno project.\n\nREGISTER HERE
URL:https://prsala.org/event/the-state-of-pr-turning-crisis-into-connection/
LOCATION:Art Share LA\, 801 E 4th Pl\,\, Los Angeles\, CA 90013\, CA\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-LA-State-of-PR.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250224T180000
DTEND;TZID=America/Los_Angeles:20250226T133000
DTSTAMP:20260404T021912
CREATED:20231006T213428Z
LAST-MODIFIED:20241216T193946Z
UID:23606-1740420000-1740576600@prsala.org
SUMMARY:PRSA Western District Conference
DESCRIPTION:  \n\n\nGet ready to bask in the limelight like a true Hollywood star at the upcoming Western District Conference hosted by PRSA-LA! Join us from February 24-26\, 2025\, at the iconic Sheraton Universal Hotel\, adjacent to Universal Studios Hollywood and in close proximity to the Hollywood Bowl\, Hollywood Walk of Fame\, and more! \nThis conference is your chance to step into the world of PR\, as we provide you with the tools\, knowledge\, and connections to help you become a true PR superstar. \nGet ready for an unforgettable conference experience\, where you’ll have a chance to make new connections and rekindle old ones. \nREGISTER HERE \n\nBe a Sponsor and Support the 2025 Western District Conference! \nThe PRSA Western District Conference is a dynamic opportunity to position your company to the thousands of successful communication professionals working in Western District to whom we promote the conference. These influencers are highly connected; respected for their ability to spot trends and manage change; and hold extensive media\, consumer and stakeholder relationships. More than half of conference‐goers are senior‐or mid‐level professionals and their employer base is well‐rounded\, including private companies\, agencies\, consulting firms\, government\, non‐profit and universities. \nDOWNLOAD THE SPONSORSHIP PACKET HERE \n\nFor more information\, visit PRSA Western District website.
URL:https://prsala.org/event/prsa-western-district-conference-3/
LOCATION:Sheraton Universal Hotel\, 333 Universal Hollywood Dr\,\, Universal City\, CA\, 91608\, United States
CATEGORIES:PRSA,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250306T083000
DTEND;TZID=America/Los_Angeles:20250306T093000
DTSTAMP:20260404T021912
CREATED:20250129T234602Z
LAST-MODIFIED:20250225T021543Z
UID:25224-1741249800-1741253400@prsala.org
SUMMARY:PRSA-LA's At Breakfast With...Public Affairs and Community Issues Journalists
DESCRIPTION:PRSA-LA’s At Breakfast With…\nPublic Affairs and Community Issues Journalists\n \nDate: Thursday\, March 6\, 2025 \nTime: 8:30 – 9:30 AM \nREGISTER HERE \nPRSA-LA will host a series of ABW programs for 2025. These ABW programs will be both virtual and in-person. \nJoin us for our first ABW program of the year via Zoom\, At Breakfast With…Public Affairs and Community Issues Journalists on Thursday\, March 6 (8:30 am – 9:30 am PT) featuring journalists and producers covering public affairs and community issues. \n  \nSPEAKERS: \nHal Eisner\, reporter of KTTV 11\, Host of Fox 11 News IN DEPTH and the Fox 11 podcast “What the Hal?\,” and\nRafael Sigler\, Producer and Host of KTNQ’s radio program “Pa’Variar”\nJaqueline Hurtado\, Multimedia Journalist/Reporter for Spectrum News  \nThe panel will be moderated by Rick Garcia\, Senior Strategic Advisor\, Media at Lee Andrews Group\, previous Emmy award-winning News Anchor at KCBS-TV and KCOP-TV\, and Sports Anchor at KTTV. \nWhile elections may be over\, issues of government and community affairs are still at the forefront for many PR professionals and your clients. Join a robust discussion with political and community reporters and producers discussing how to pitch story angles ranging from issues such as education\, immigration\, climate change\, water quality\, police and fire services\, the unhoused\, access to healthcare and more! What matters to these reporters? \nHow can your clients garner coverage in the congested Southern California media market and create public affairs pitches that resonate? Join us to learn more. \n  \nREGISTER HERE \n  \n  \nLook out for these upcoming ABWs. More details TBA. \nMay – In person event at Amazon Video – Entertainment – brunch/lunch event \nJuly – Virtual or In Person event (topic TBC) – morning event \nSeptember – In person event – Technology – evening event \nDecember – In person event if it doesn’t happen in July (Climate) – morning event
URL:https://prsala.org/event/prsa-las-at-breakfast-with-public-affairs/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-March6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250422T090000
DTEND;TZID=America/Los_Angeles:20250422T100000
DTSTAMP:20260404T021912
CREATED:20250402T212520Z
LAST-MODIFIED:20250408T225040Z
UID:25561-1745312400-1745316000@prsala.org
SUMMARY:PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing
DESCRIPTION:PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing.\nTuesday\, April 22 • 9 a.m. PST / 12 p.m. EST \nVia Zoom\nREGISTER HERE \nPublic Relations Society of America (PRSA) Western District will host its first virtual webinar in collaboration with PRophet\, “PRophet Predicts What’s Possible: Beyond the Buzz on Influencer Marketing.” Public relations and marketing leaders will unveil exclusive new research exploring why some influencers outperform others—even when metrics are identical. The webinar will examine what really moves the needle in sales and conversions\, and how marketers can harness these insights for 2025 and beyond. \nOver the last decade\, digital marketing has undergone a fundamental transformation. Brands no longer control the conversation— creators do. Consumers now trust peer recommendations more than traditional advertisements\, making creator-led marketing an essential strategy for brand growth and engagement. To better understand this evolving landscape\, we will use this session to discuss our latest research on the power of Influencer marketing in with brands and agencies: findings\, emerging trends\, and strategies that will shape the future of creator marketing in 2025 and beyond. \nFeatured Speakers: \n\nLimor Cohen – VP of Global Partnerships\, LEADERS by PRophet\nLimor Cohen is a dynamic marketing consultant with deep expertise in monetizing the influencer ecosystem. She is the founder of LCB Consulting and former executive at Komodo and Lightricks. Based in Tel Aviv\, Limor holds an MBA from Reichman University.\nEran Nizri – CEO & Founder\, LEADERS & IMAI by PRophet\nA visionary entrepreneur and digital marketing pioneer\, Eran Nizri is best known for founding and leading LEADERS into a globally recognized award-winning influencer marketing agency\, and Influencer Marketing AI by PRophet. LEADERS was recently acquired by Stagwell Inc.\n\nThis session will reveal groundbreaking research that debunks common assumptions about influencer marketing. Key finding: influencers who post 10+ stories per day dramatically outperform peers\, regardless of follower count or engagement rate—echoing the power of frequency in traditional media. Learn how this “repetition effect” can revolutionize company and brand creator-led campaigns. \nREGISTER HERE \n  \n  \nEvent sponsored by: \n   \n  \n  \n  \n  \nPRSA Western District is comprised of 11 chapters in five western states: Arizona\, Colorado\, Hawaii\, southern California\, and southern Nevada. PRophet is a cutting-edge platform for managing and optimizing influencer marketing campaigns.
URL:https://prsala.org/event/prophet-predict-whats-possible-beyond-the-buzz-on-influencer-marketing-what-to-try-amplify-modify/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250514T180000
DTEND;TZID=America/Los_Angeles:20250514T210000
DTSTAMP:20260404T021912
CREATED:20250430T220147Z
LAST-MODIFIED:20250430T223308Z
UID:25730-1747245600-1747256400@prsala.org
SUMMARY:AAPI Heritage Month Networking Mixer
DESCRIPTION:AAPI HERITAGE MONTH NETWORKING MIXER \nWednesday\, May 14\, 2025 • 6:00 – 9:00 PM PDT \nThunderbolt • 1263 W Temple St\, Los Angeles\, CA 90026 \nREGISTER HERE \nJoin PRSA-LA and AAJA-LA on Wednesday\, May 14\, from 6:00 PM to 9:00 PM for a special AAPI Heritage Month celebration at Thunderbolt\, a nationally acclaimed cocktail bar in the heart of Historic Filipinotown (1263 W Temple St\, Los Angeles\, CA 90026). \nConnect with LA’s vibrant community of communications and journalism professionals and hear inspiring stories from AAPI voices shaping the future of media\, PR\, and storytelling. We’ll reflect on how identity\, culture\, and representation are transforming today’s communications landscape. \nThunderbolt is known for its Southern-inspired hospitality and creative cocktails. It was recently ranked #8 on North America’s 50 Best Bars\, #64 globally\, and named Best Bar in the West USA for 2024. \nEnjoy a complimentary drink ticket\, good for any cocktail on Thunderbolt’s menu—including favorites like the Jackfruit Thunderbolt\, P-Town Boxing Club\, and Lychee Daiquiri (which can be made as a mocktail or with alcohol)—plus tasty appetizers. \nYou must be on the RSVP list to get your free drink ticket. \nMembers (PRSA-LA\, AAJA-LA): $25; Non-members: $35; Students: $15 \nA huge thank you to our event sponsors for their support: \n \n  \nREGISTER HERE
URL:https://prsala.org/event/aapi-heritage-month-networking-mixer/
LOCATION:Thunderbolt\, 1263 W Temple St\,\, Los Angeles\, 90026\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/AAPI-Heritage-Month-Mixer-may14.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250611T083000
DTEND;TZID=America/Los_Angeles:20250611T093000
DTSTAMP:20260404T021912
CREATED:20250430T220416Z
LAST-MODIFIED:20250529T003400Z
UID:25735-1749630600-1749634200@prsala.org
SUMMARY:At Breakfast With...Entertainment Journalists and Producers
DESCRIPTION:At Breakfast With…Entertainment Journalists and Producers\nWednesday\, June 11 • 8:30 – 9:30 AM PT\nVia ZOOM \nPresented by: \n \nREGISTER HERE \nJoin us via Zoom on Wednesday\, June 11 at 8:30 – 9:30 AM PT for a dynamic edition of PRSA-LA’s At Breakfast With… spotlighting entertainment journalists and producers based in Los Angeles. \nAs the media landscape continues to evolve\, entertainment coverage is expanding beyond red carpets and premieres to include deeper narratives around culture\, identity\, social impact\, and brand values. This timely conversation will explore how publicists can navigate today’s competitive media environment and craft compelling entertainment pitches that break through. \nHear directly from top entertainment reporters and producers on what grabs their attention\, how they prefer to be pitched\, and the types of stories they’re seeking now. Whether you’re promoting talent\, projects\, or campaigns with a purpose\, this panel will offer actionable insights into securing coverage and building meaningful media relationships in Hollywood’s ever-shifting ecosystem. \nMeet the speakers: \n\nKatie Atkinson\, Executive Digital Director\, West Coast\, Billboard\nJennifer Aguillon\, Sr. Talent Booker\, Access Hollywood\, NBC Universal\nAmy Sugarman\, VP Public Relations and Talent\, and Executive Producer\, iHeartMedia\nLiz Calvario\, Editor and Reporter\, Today.com \nKatie Atkinson\nKatie Atkinson is Billboard’s Executive Digital Director\, West Coast and has worked for Billboard.com as an editor in the Los Angeles office since 2014. In addition to leading fan-facing coverage and breaking news on the website\, Katie also co-hosts and co-produces Billboard’s Pop Shop podcast\, a weekly discussion about the latest pop news and chart moves. Katie previously worked as a digital editor at Entertainment Weekly\, where she co-hosted the Editor’s Hour show on SiriusXM’s EW Live. Before that\, she was deputy managing editor at MTV News and an intern-turned-copy editor at The Detroit News after earning her journalism degree from Michigan State University. \nJennifer Aguillon\nJennifer Aguillon is a two-time Emmy winning producer with over 20 years of news experience in the national and local LA markets. She is currently a Senior Talent Booker for NBC’s Emmy Nominated Entertainment News Show “Access Hollywood” and daytime talk show\, “Access Daily”. She is a first generation Mexican-American. She has produced for “Extra”\, “California Live ”and news shows on KCBS and KTLA. She is creator and co-host of the podcast “Latina Life With Jen and Milena”. She is a member of the Television Academy\, the Academy of Country Music\, the USC Latino Alumni Association and the California Chicano News Media Association. A long-time supporter of the Jenesse Center and a volunteer at Project Angel Food\, she is a proud native Angeleno. \nAmy Sugarman\nAmy Sugarman is a talent executive/executive producer at iHeartMedia. Upon becoming the fourth generation in her family to graduate from UC Berkeley (and as a member of the Kappa Kappa Gamma sorority)\, Ms. Sugarman began her career at KTVU Fox Channel 2 in the Bay Area\, launching a 25-year (and counting) career in the entertainment industry. She has long been affiliated with celebrity stalwarts such as Mario Lopez and Ryan Seacrest\, with whom she has worked for more than two decades. In addition to producing television and radio\, Ms. Sugarman has produced many of iHeartMedia’s successful podcasts\, helping to position the company as the #1 podcast publisher in the world. She has served as co-host of pop culture podcasts for iconic TV shows such as “Beverly Hills 90210” and “The Gilmore Girls\,” and created and produced the podcast “Scrubbing In\,” which has won the People’s Choice Award twice. Ms. Sugarman credits her successful career to her time at Berkeley. \nLiz Calvario\nLiz Calvario is a Los Angeles-based editor and reporter for TODAY.com\, writing and editing entertainment\, pop culture and trending news. You can also catch her covering events\, including the Oscars\, Latin Grammys\, Emmy and more for TODAY.com. A Cal State Long Beach graduate\, she has been covering all aspects of the entertainment industry for a decade. She began her digital journalism career at Variety Latino. Her work has been published in IndieWire\, Deadline and Entertainment Tonight. As a Mexican American\, she makes it her mission to spotlight Latin talent. \n  \n\nDon’t miss this must-attend event for PR professionals looking to stay ahead in the entertainment space. \nMembers: $15; Non-members: $30; Students: $5 \n  \n  \nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-entertainment-journalists-and-producers/
LOCATION:CA
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Entertainment-All-Panelists.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250624T093000
DTEND;TZID=America/Los_Angeles:20250624T180000
DTSTAMP:20260404T021912
CREATED:20250508T185233Z
LAST-MODIFIED:20250521T195816Z
UID:25804-1750757400-1750788000@prsala.org
SUMMARY:2025 SPORTS PR SUMMIT hosted by the L.A. Clippers
DESCRIPTION:2025 SPORTS PR SUMMIT\nhosted by the L.A. Clippers\nTuesday\, June 24\, 2025 | 9:30 a.m. to 6 p.m.\nINTUIT DOME | LOS ANGELES\nGET YOUR TICKETS HERE \n\nThe Premier Gathering for Sports PR & Communications Leaders\nPRSA members are invited to attend the 2025 Sports PR Summit\, June 24\, in Los Angeles at the NFL West Coast Headquarters and the brand-new Intuit Dome\, home of the LA Clippers. This one-day\, behind-the-scenes experience brings together top voices in sports\, media\, entertainment and communications\, featuring sessions and exclusive panels. Space is limited to just 100 total attendees and spots are filling fast. \n\n\nThis exclusive gathering of senior PR and digital media executives from across sports features unfiltered conversations that give attendees unparalleled access to the most influential voices in sports — League commissioners\, team owners\, professional athletes\, and award-winning journalists. \nThrough high-impact discussions\, best-practice sharing\, and elite networking\, attendees gain insider insights into navigating today’s evolving PR and media landscape\, crisis communications\, athlete branding\, and digital strategy. \n  \nFor a limited time\, PRSA members can register now with a discounted promo code\, PRSAVIP\, for $499! \n  \n\nGET YOUR TICKETS HERE
URL:https://prsala.org/event/2025-sports-pr-summit-hosted-by-the-l-a-clippers/
LOCATION:INTUIT DOME\, 3930 W Century Blvd\, Inglewood\, CA\, 90303\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Sports-PR-Summit.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250725T000000
DTEND;TZID=America/Los_Angeles:20250725T235900
DTSTAMP:20260404T021912
CREATED:20250709T200825Z
LAST-MODIFIED:20250711T185345Z
UID:26462-1753401600-1753487940@prsala.org
SUMMARY:PRism Entries Submission Ends
DESCRIPTION:PRism Entries Applications will be accepted until midnight today. \nSUBMIT HERE
URL:https://prsala.org/event/prism-entries-submission-ends/
LOCATION:CA
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250814T180000
DTEND;TZID=America/Los_Angeles:20250814T210000
DTSTAMP:20260404T021912
CREATED:20250613T012302Z
LAST-MODIFIED:20250821T192355Z
UID:26166-1755194400-1755205200@prsala.org
SUMMARY:PRSA-LA Sunrise Honors
DESCRIPTION:WE ARE GRATEFUL TO ALL WHO ATTENDED THE 7TH ANNUAL SUNRISE HONORS. THANK YOU FOR JOINING US IN THE CELEBRATION OF OUR ESTEEMED HONOREES!\nAugust 14 • 6:00 – 9:00 pm\n\n\n\n\n\n\n\n\n\n\n\nLos Angeles River Center & Gardens • 570 W Ave 26\, Los Angeles\, CA 90065\n\n  \nCLICK HERE TO VIEW EVENT PHOTOS\n\n\n  \n\n\nCLICK HERE TO VIEW OUR PRESS COVERAGE PUBLISHED BY HISPANICAD.COM \n  \n\n\n\nThis year marks the seventh year of PRSA-LA’s Sunrise Honors. The event will be held on August 14\, 6:00 – 9:00 PM at the beautiful Los Angeles River Center and Gardens. \nSunrise Honors recognizes trailblazers and pioneers in the public relations and marketing world who have opened doors to increase the diversity and inclusion of underrepresented populations into the field of Communications. Through their perseverance and tenacity\, we learn how to continue the important work to make the PR industry more inclusive and embracing of diverse perspectives. \nThe Sunrise Honors is PRSA-LA’s way of celebrating the longtime work of these champions. \n\nProgram: \n\n6:00 p.m. Cocktail Reception \n7:00 p.m. Program Starts \n9:00 p.m. Program Ends \nWe are thrilled to celebrate PR leaders who have risen to the top of their careers through innovation\, commitment\, and a determination to break down barriers to make our industry more inclusive and diverse. \nThis year’s honorees include: \n\nChristopher Cathcart\, CEO & Founder\, OneDiaspora Group | LINKEDIN\nLaarni Rosca Dacanay\, Senior Comms Leader\, Entertainment & Media  |  LINKEDIN\nFrancisco Oaxaca\, Chief\, Communications and Community Relations\, L.A. Care Health Plan |  LINKEDIN\nMonica Trasandes\, Senior Director of Spanish-Language & Latinx Media & Representation\, GLAAD  |  LINKEDIN\n\n\n\nHONOREE BIO\nChristopher Cathcart\, CEO & Founder\, OneDiaspora Group \n \nChristopher D. Cathcart is a seasoned branding and public relations strategist with more than 37 years of experience helping individuals\, organizations\, and brands tell their stories with clarity and purpose. His distinguished career includes roles with major media powerhouses such as CNN\, Motown Records\, and Warner Bros. Television. In 1995\, he founded OneDiaspora Group\, a communications consulting firm that has served a diverse range of clients across entertainment\, business\, and public service sectors. \nA proud graduate of Howard University\, Cathcart is also an author\, college professor\, public speaker\, and passionate advocate for Historically Black Colleges and Universities (HBCUs). Among his most meaningful projects is HBCU Experience – The Book\, a celebrated collection of essays he co-edited that honors the vibrant legacy of Black college life. \nCathcart has served as an adjunct lecturer at California State University\, Northridge\, for more than nine years\, where he teaches public relations and journalism courses to a diverse student body. He is also a part-time instructor for Syracuse University and the UCLA Extension program. In addition\, he spent a decade as a faculty member at Columbia College Hollywood\, a leading film and television school in the Los Angeles area\, where he taught marketing and public relations. \nThroughout his career\, Cathcart has had the privilege of working with iconic artists including Stevie Wonder\, Boyz II Men\, Jill Scott\, and Queen Latifah. He has trained more than 60 public figures in effective media communication and has delivered keynote addresses and workshops for organizations such as Verizon\, Ross Stores\, the Congressional Black Caucus Foundation\, Roblox\, and dozens of colleges and universities\, including USC\, UCLA\, Howard University\, and numerous HBCUs across the country. \nCathcart is deeply committed to mentorship\, volunteerism\, and community uplift. He is the author of The Lost Art of Giving Back\, a powerful guide to finding personal fulfillment through service. He has spent decades supporting youth and social causes\, including long-standing work around HIV/AIDS awareness through the Black AIDS Institute\, and the creation of Ledge\, a lifestyle magazine for Black college students. \nWhether speaking on branding\, leadership\, or the power of service\, Christopher D. Cathcart remains dedicated to a singular mission: to inspire others to lead boldly\, serve with purpose\, and communicate with impact. \n  \nLaarni Rosca Dacanay\, Senior Comms Leader\, Entertainment & Media \n \n\n\n\nLaarni Rosca Dacanay is an award-winning communications leader with 20 years of experience in media and entertainment\, driven by purpose and powered by inclusion. A trusted advisor to senior leadership\, she champions inclusion as a catalyst for workplace culture and business growth. \nCommitted to representation at every level — from interns to the C-suite\, above and below the line\, in front of and behind the camera\, and in newsrooms — Laarni is a fierce advocate for representation in media. \nShe currently serves as External Communications Consultant for Creator Television\, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV\, with a mission to increase representation in television by showcasing creator-led programming that better reflects today’s diverse world. \nPreviously\, Laarni made history as the first Manager of Diversity\, Equity & Inclusion\, Programs & Outreach for ABC’s long-running hit television franchise “The Bachelor\,” produced by Warner Bros. Television. \nLaarni has held roles and consulted with major media companies including Warner Bros. TV\, Comcast\, TIME Magazine\, NBCUniversal\, Focus Features\, and NBC. Among her industry firsts: she was the first Asian American to Co-Chair the Television Academy’s Diversity Committee\, and the first Asian American to earn PRSA’s prestigious “Distinguished Service Award\,” and she won six consecutive PRSA National Diversity Awards. She’s also a founding member of NBCUniversal’s Asian Pacific American Employee Resource Group. \nA dedicated community leader\, she serves on multiple boards and committees\, including Chair of the PBS SoCal Community Advisory Board; Advisory Board Member\, National Association of Black Journalists (NABJ) LA Chapter; FilAm Arts Advisory Board; and the PRSA National Diversity\, Equity and Inclusion Committee. She also co-produces the Asian Pacific Filmmakers Experience at Sundance\, SXSW\, Tribeca\, TIFF\, and Hawai‘i International Film Festivals — amplifying underrepresented voices in film and TV. \nA proud alumna of Cal State Fullerton\, Laarni co-founded the university’s Communications Alumni Chapter and now advises the CSUF Board of Directors through its Titan Pride Marketing & Communications Committee. She also completed UCLA’s Entertainment Publicity professional certification program. \nBorn and raised in Ohio and now based in Southern California\, Laarni is the daughter of immigrants and she continues to uplift stories that reflect the world we live in. Follow her on X (fkaTwitter) @laarnid1. \n\n\n\n  \nFrancisco Oaxaca\, Chief\, Communications and Community Relations\, L.A. Care Health Plan \nFrancisco joined L.A. Care Health Plan\, the largest publicly operated health plan in the country with 2.7 million members\, in 2014 as Director of Communications. In 2016\, he was promoted to Senior Director of Communications and Community Relations and in 2020 was promoted to Chief\, Communications and Community Relations. In this role he reports to the Chief of Staff\, is a member of the CEO’s Executive Leadership Team and serves on the organization’s Equity Council Steering Committee. He oversees a staff of over 150 responsible for the organization’s internal and external communications\, provider communications\, community relations and sponsorships programs\, community outreach and engagement including oversight of 9 consumer advisory committees\, a 16-member volunteer Health Promoters Program\, and a network of 14 community resource centers. He also oversees all health plan public facing websites and social media channels\, media relations\, video production and photography services and crisis communications. He will complete by mid-2025 an effort to expand the health plan’s community resource center network across Los Angeles County to 14 in a first of its kind 10-year\, over $300 million partnership between L.A. Care and Blue Shield of California Promise Health Plan. Prior to joining L.A. Care\, he served as Director of Public Affairs at First 5 L.A.\, an independent Los Angeles County commission that is the leading funder of programs for families with young children in California. \nFrancisco earned his bachelor’s degree from the University of Southern California\, his Master’s in Business Administration from the University of Redlands and is a certified notary public. He also serves on the City of Rancho Cucamonga’s Enhanced Infrastructure Financing District Public Financing Authority board and on the board of Project Angel Food. \n  \nMonica Trasandes\, Senior Director of Spanish-Language & Latinx Media & Representation\, GLAAD \n \nMonica Trasandes is the Senior Director of Spanish-Language & Latinx Media & Representation at GLAAD. Born in Uruguay and raised in San Diego\, she studied International Relations at U.C. Santa Barbara and Writing at Emerson College. Monica has worked as a newspaper reporter and a magazine editor. She has published a novel (“Broken Like This”)\, short stories and essays and has written and produced several plays. Monica is proud to co-parent her wonderful 12-year-old daughter. \nMonica was invited by the U.S. State Department to train embassy employees in Chile\, activists in Guatemala and advocates participating in the U.S. International Visitors Council through the Bureau of Educational and Cultural Affairs at the U.S. Department of State. She has been invited to give talks to journalism and communications students about LGBTQ issues at Stanford\, USC\, and Northwestern\, among others. In 2023\, she was part of the GLAAD delegation that traveled to the Vatican to meet privately with Pope Francis. \nHer essays have been published in The Huffington Post (Latino Voices and Voces in Spanish); NBC Latino; Advocate.com\, cnn.com and Writer’s Digest. Honors include: Telemundo’s  “Mujeres Imparables” campaign; Recognitions from the Latino Equality Alliance\, the California State Legislature and the city of West Hollywood. Profiles include: “Two Latinas Making a Difference” on nbc.com\, Latina Magazine and Hispanic Executive magazine. \n\n\n\nA HUGE THANK YOU TO OUR 2025 SUNRISE HONORS SPONSORS.\n \nCLICK HERE TO VIEW EVENT PHOTOS
URL:https://prsala.org/event/prsa-la-sunrise-honors/
LOCATION:Los Angeles River Center & Gardens\, Mountains Recreation & Conservation Authority\, 570 West Avenue 26\, #100\, Los Angeles\, CA\, 90065\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRSALA-Sunrise-Honorees-Website.png.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T173000
DTEND;TZID=America/Los_Angeles:20250820T200000
DTSTAMP:20260404T021912
CREATED:20250724T200130Z
LAST-MODIFIED:20250820T223654Z
UID:26680-1755711000-1755720000@prsala.org
SUMMARY:PRSA-LA Speed Pitch Mixer
DESCRIPTION:Join us for a fun and fast-paced evening where local journalists and PR pros connect\, share\, and spark stories\, all while supporting the next generation of communicators.\nPRSA-LA Speed Pitch Mixer\nSpeed dating meets story pitching. You won’t want to miss it!\nDate: Wednesday\, August 20\, 2025\nTime: 5:30 – 8:00 PM\nLocation: ASU California Center\, 1111 S. Broadway\, Suite 100\, Los Angeles\, CA 90015\nREGISTER HERE \nSpeed Pitch Mixer: Connect with local journalist and pitch your story ideas\nWant to get your story in front of the media? The Speed Pitch Mixer is your chance to meet face-to-face with local journalists\, share your best story ideas\, and build lasting media connections. \nHow it works:\nYou’ll rotate through a series of short focused meetings with journalists. Each interaction is designed to give you a meaningful opportunity to pitch\, ask questions\, and learn what makes a story stand out. \nWhen the bell rings\, you’ll move on to the next journalist\, so come prepared and make every second count! \nConfirmed Media Guests:\nGustavo Arellano\, Columnist\, Los Angeles Times\nJacqueline García\, Senior Reporter\, CALÓ News\nMarques Harper\, Deputy Editor\, Features\, Los Angeles Times\nCora Jackson-Fossett\, Managing Editor\, Los Angeles Sentinel\nClaudia Uballez\, Associate Producer\, Acceso Total\, Telemundo\nErick Galindo\, Contributing Editor\, LAist\nKristen Muller\, Executive Editor\, Los Angeles Local News Initiative\nGisselle Palomera\, Editor-in-Chief\, Los Angeles Blade\, CALO News\nMario Perea\, Correspondent\, Hoy Día\, Telemundo \nWhy attend?\nPitch your ideas directly to journalists\nLearn what editors and reporters are looking for\nBuild relationships that lead to stronger media coverage\nExpand your PR network in a single evening \nWhether you’re seeking coverage or growing media connections\, this is an event you won’t want to miss. Connect in-person with local journalists in a fun and engaging format. \nLimited spots are available. Grab your ticket today! \nREGISTER HERE \nMedia Guests Bios: \n 
URL:https://prsala.org/event/prsa-la-speed-pitch-mixer/
LOCATION:ASU California Center\, 1111 S. Broadway\, Suite 100\, Los Angeles\, CA\, 90015\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Copy-of-PNG-Version-Speed-Pitching.jpg
END:VEVENT
END:VCALENDAR