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DTSTART;TZID=America/Los_Angeles:20210408T120000
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SUMMARY:PRSA Event: The Value and the Values of Accreditation: Why an APR for Your Career
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS! \nWhy get an APR? You’re smart\, degreed\, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett\, APR\, to dive into dialogue on exactly why it’s a game-changer\, and then decide if you are a candidate for this deeply personal competition. \nBy the webinar’s end\, you’ll: \n\nKnow the potential of Accreditation to advance your career.\nHave a series of thought-provoking questions\, ideologies and testimonials to ensure you make the best choice about the APR journey.\nUnderstand the value and the values taught in this process and how they catapult your career forward.\nComprehend the steps to pursue Accreditation and make your plans for its pursuit.\n\nPresenter\nElyse Hammett\, APR\, vice president\, marketing and communications\, Community Foundation for Greater Atlanta \nAs chair of PRSA’s national marketing committee for accreditation\, Elyse’s zeal to tell the APR story is palpable. A member of the Society since the late 90’s\, Elyse earned her accreditation in 2000 and has used its methodologies to catapult her career. \nREGISTER HERE \n  \nParticipants with the APR credential earn 0.5 CEUs for a webinar.
URL:https://prsala.org/event/prsa-event-the-value-and-the-values-of-accreditation-why-an-apr-for-your-career/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210415T120000
DTEND;TZID=America/Los_Angeles:20210415T130000
DTSTAMP:20260611T034205
CREATED:20210402T201441Z
LAST-MODIFIED:20210402T201628Z
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SUMMARY:PRSA Event: The Burgeoning Latinx Influencer Market - Digital trends in influencer marketing through the lens of one of the nation's fastest-growing demographics.
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS! \n\n\nLatinx consumers in the United States control $1.5 trillion in purchasing power. If the U.S. Latinx population were a country\, GDP growth rate of the Latino market would be the third-highest growth rate among all global economies. Those are impressive numbers by any measure\, but for Latinx consumers where and when to spend their dollars in many instances boils down to one-on-one interactions and to recommendations from close friends or acquaintances. Even trusted individuals on social media can have a strong impact on their purchase decisions. This is where the burgeoning Latinx influencer market in the United States has created a very powerful niche for engaging this growing consumer group organically. \nIn this webinar\, we will review various segments of the U.S. Latinx influencer market – from microbloggers to YouTube super stars and everything in between\, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture\, language and technology. \n\n\nPresenter\n\nJuan Alanis\, managing partner and co-founder\, Big Oak Tree Media \n\n\nJuan Alanis is Managing Partner and co-founder of the Houston-based public relations and digital marketing agency\, Big Oak Tree Media. An award-winning former journalist and blogger\, Juan is a regular speaker and contributing writer on topics such as Latino identity\, multiculturalism\, diversity and inclusion\, etc. \n\nREGISTER HERE \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar
URL:https://prsala.org/event/prsa-event-the-burgeoning-latinx-influencer-market-digital-trends-in-influencer-marketing-through-the-lens-of-one-of-the-nations-fastest-growing-demographics/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210420T120000
DTEND;TZID=America/Los_Angeles:20210420T130000
DTSTAMP:20260611T034205
CREATED:20210402T203132Z
LAST-MODIFIED:20210402T203132Z
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SUMMARY:PRSA Event: PRSA Storytellers: Leading with Ethics and Accountability in Higher Education: The Role of Public Relations
DESCRIPTION:THIS EVENT IS FREE FOR MEMBERS AND STUDENT MEMBERS! \nMore than ever\, ethical leadership is needed as higher education institutions grapple with multiple threats to their missions\, reputations\, relationships\, and viability. The pandemic\, budgets\, politics\, and demands for racial and social justice within and outside of the academy are straining institutions in ways they have not experienced in decades. Join moderator Michele Ewing\, APR\, Fellow PRSA\, professor at Kent State University; John Diamond\, President and CEO\, University of Maine Alumni Association and author of the book\, Please Delete: How Leadership Hubris Ignited a Scandal and Tarnished a University; and Darryl Lunon\, II\, Deputy General Counsel and Chief Ethics & Compliance Officer\, Georgia Institute of Technology for a conversation about accountability and ethics in higher education — and the role public relations professionals should play in ensuring those stakeholder expectations. \nPanelists\nJohn Diamond\, president and CEO\, University of Maine Alumni Association \nDarryl Lunon\, II\, Esq.\, deputy general counsel and chief ethics and compliance officer\, Georgia Institute of Technology \nModerator\nMichele Ewing\, APR\, Fellow PRSA\, professor\, Kent State University \nREGISTER HERE
URL:https://prsala.org/event/prsa-event-prsa-storytellers-leading-with-ethics-and-accountability-in-higher-education-the-role-of-public-relations/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210428T090000
DTEND;TZID=America/Los_Angeles:20210428T100000
DTSTAMP:20260611T034205
CREATED:20210402T203440Z
LAST-MODIFIED:20210402T203440Z
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SUMMARY:PRSA Event: Equal Access: Achieving Better Representation Across the Media Landscape
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS!\n \n\n\nMedia companies and international broadcasters are addressing inequality in front and behind the camera\, microphone and news sites. \nWhat does this mean for communicators? What learnings can we take from this and how does this challenge our current thinking for our clients and our own organizations? Who is the face of an organization\, who speaks and appears for the corporate body\, who creates your content\, shapes your viewpoints and is the lens through which you present the corporate view? \nThe Chartered Institute of Public Relations (CIPR) Diversity & Inclusion Network in conjunction with the Public Relations Society of America (PRSA) Diversity & Inclusion Committee\, will explore how broadcast and news organizations are addressing diversity\, increasing representation of diverse groups and challenging how the World is presented to viewers. \nModerated by Avril Lee\, Executive Committee Chair\, Chartered Institute of Public Relations \n\nTime \n\nApr 28\, 2021 12:00 PM in Eastern Time (US and Canada) \n\nREGISTER HERE
URL:https://prsala.org/event/prsa-event-equal-access-achieving-better-representation-across-the-media-landscape/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210430T120000
DTEND;TZID=America/Los_Angeles:20210430T130000
DTSTAMP:20260611T034205
CREATED:20210402T203720Z
LAST-MODIFIED:20210402T203720Z
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SUMMARY:PRSA Event: PRSA Storytellers: What the Pandemic Proves About Leadership: Why Skilled Improvisation and Inclusion Are the Key to Our Futures
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \n  \nWhile upsetting the balance of our lives all over the world\, COVID-19 has also focused enduring themes and emerging trends for leadership practice. This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world. In essence\, no organization can be successful without their leaders cultivating these twin skills moving forward. Detailing what has changed in our organizational environments\, while drawing from a wealth of research and surprising insights from the field of improvisational theater\, the webinar will provide participants with a framework that can be immediately put into practice by both rising and established leaders. Using findings from the author’s new book\, Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs\, the webinar will further provide an opportunity for participants to re-set their thoughts and actions as they launch into new and uncertain post-pandemic futures. \nPresenter\nDon Waisanen is a professor in the Marxe School of Public and International Affairs at Baruch College\, where he received the Presidential Awards for Distinguished Teaching and Distinguished Scholarship. He teaches courses and workshops in public communication—including executive speech training\, communication strategy\, and seminars on storytelling\, conflict and negotiation\, and leadership and improvisation. \nAll of Waisanen’s research seeks to understand how communication works to promote or hinder the force of citizens’ voices. Since “every human advancement or reversal can be understood through communication” (Walter Annenberg)\, he has written over 45 scholarly publications on the subject\, covering topics from strategies in public speaking to the ways that organizations and governments can better communicate with different stakeholders. He is the author of Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs\, and forthcoming books on the intersections of strategic communication and voter suppression\, participatory budgeting\, and nonprofit leadership. \nPreviously\, Waisanen worked in broadcast journalism\, as a speechwriter\, and continues to develop and run communication campaigns for organizations across the private and public sectors. He is the founder of Communication Upward and an adjunct lecturer at Columbia University and New York University. For the last two decades\, he’s also been a comedy writer and improvisational comedian at theaters in Los Angeles and New York. \n\nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-event-prsa-storytellers-what-the-pandemic-proves-about-leadership-why-skilled-improvisation-and-inclusion-are-the-key-to-our-futures/
LOCATION:CA
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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