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DTSTART;TZID=America/Los_Angeles:20240711T120000
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CREATED:20240604T195113Z
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UID:24444-1720699200-1720702800@prsala.org
SUMMARY:6 Ways To Reach More Readers
DESCRIPTION:6 Ways To Reach More Readers \nJuly 11\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) \n\n\nBoost your open rates\, rev up readability \nEVENT IS FREE TO PRSA MEMBERS. REGISTER HERE. \n  \n\n\n\n\nSome 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out? \nIn this webinar\, you’ll learn six ways to write copy that gets opened and read. You’ll learn how to: \n\nPerfect your subject lines with a new\, free online tool.\nGet opened with the No. 1 call to action for subject lines.\nWrite paragraphs that don’t get skipped by hitting one key on the keyboard more often.\nWrite subject lines that aren’t too long or too short.\nUse AI to make your message measurably more readable.\n\n\n\n\n\nSpeaker\n\n\n\n\n\n \nAnn Wylie
URL:https://prsala.org/event/6-ways-to-reach-more-readers/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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