BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRSA-LA - ECPv6.15.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://prsala.org
X-WR-CALDESC:Events for PRSA-LA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260408T200753
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/DD-Agility_FT.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T130000
DTEND;TZID=America/Los_Angeles:20260325T140000
DTSTAMP:20260408T200754
CREATED:20260320T205505Z
LAST-MODIFIED:20260320T205505Z
UID:28142-1774443600-1774447200@prsala.org
SUMMARY:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners
DESCRIPTION:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners\nMarch 25\, 2026 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\nREGISTER HERE \n\n\nThe Oscars may be over\, but the real postgame for communicators is just beginning. Join PRSA’s Entertainment & Sports Section for a virtual deep dive into this year’s Academy Awards campaigns and what they can teach all of us about strategy\, storytelling\, and influence. \nOur panel will unpack how this season’s winning and nominated films built momentum through media outreach\, festivals\, and events—and how those campaigns broke through with press\, voters and audiences in a crowded\, high-stakes landscape. Whether you work in entertainment or another sector\, you’ll walk away with practical takeaways you can apply to your own clients and brands. \nHosted by the Entertainment and Sports Section and available to all PRSSA student members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month. \nModerator \n\nRick Markovitz\, president\, Weissman Markovitz Communications\, PRSA-LA Board Member\n\nFeatured panelists: \n\nDebra Birnbaum\, editor\, Gold Derby\nRay Costa\, president\, Costa Communications\nJoshua Jason\, founder\, Joshua Jason Public Relations | JJPR\nChristine La Monte\, producer\, Oscar-nominated song from VIVA VERDI!\n\nParticipants will learn: \n\nHow this year’s winning campaigns differentiated themselves at festivals\, in the press\, and on the circuit.\nWhat tactics and timing helped films break out with voters and key influencers.\nHow to adapt awards-style campaigning principles to non-entertainment clients and causes.\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-youre-invited-inside-the-academy-awards-pr-strategies-behind-this-years-winners/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260323T110000
DTEND;TZID=America/Los_Angeles:20260323T114500
DTSTAMP:20260408T200754
CREATED:20260311T210407Z
LAST-MODIFIED:20260311T210407Z
UID:28106-1774263600-1774266300@prsala.org
SUMMARY:PRSA: Storytelling
DESCRIPTION:Storytelling\nMarch 23\, 2026\, 1–1:45 p.m. ET\nFREE TO PRSA MEMBER. Available to nonmembers for $60. \nStorytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together\, we’ll explore the art of storytelling\, the essential elements that make a story compelling\, and how powerful narratives can elevate and amplify a brand by building deeper emotional connections and clearer messaging. Our panel will also share tips for turning your message into a story people remember\, and one that moves your audience to action. \nPanelists:\nLisa Arledge Powell\, APR\, CEO & founder\, MediaSource\nRob Biesenbach\, Communication Coach\, Speaker & Workshop Leaders\nHeather Morgan\, APR\, vice president of communication and business development\, MHP Salud \nParticipants with the APR credential earn 0.5 ethics CEUs for this session. \nThis event is part of PRSA’s Member Monday. Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. Moderated by the PRSA 2026 Chair\, Heide Harrell\, M.A.\, APR\, these conversations aim to create a space for meaningful dialogue\, collaboration\, and the exchange of ideas. \nREGISTER HERE
URL:https://prsala.org/event/prsa-storytelling/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T130000
DTEND;TZID=America/Los_Angeles:20260318T140000
DTSTAMP:20260408T200754
CREATED:20260311T200504Z
LAST-MODIFIED:20260311T200532Z
UID:28090-1773838800-1773842400@prsala.org
SUMMARY:FPRSA: Diverse Dialogues: She Built It
DESCRIPTION:Diverse Dialogues: She Built It\nMarch 18\, 2026 3–4 p.m. EDT\nBehind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel\, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the communications landscape across sectors—from healthcare to entertainment\, public affairs to social change. \nModerated by a PRSA leader\, this conversation will explore their bold decisions\, the challenges they faced breaking barriers\, and the lessons they’ve learned about leadership\, resilience and redefinition. Whether you’re aspiring to lead a team or build your own agency\, this session will offer candid insights and real-world advice for women communicators looking to chart their own path in PR. \nModerator: Natalie Ghidotti\, APR\, Fellow PRSA\, CEO\, Ghidotti \nPanelists: \nPriscilla Clarke\, President/CEO\, Clarke PR Global LLC\nGrace T. Leong\, APR\, Fellow PRSA\, CEO\, HUNTER\nMaria J. Rodriguez\, President & CEO\, Vanguard Communications \nEvent is free. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-she-built-it/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/diverse-dialogues-series-presents-she-built-it-prsa.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T110000
DTEND;TZID=America/Los_Angeles:20260318T110000
DTSTAMP:20260408T200754
CREATED:20260311T201342Z
LAST-MODIFIED:20260311T201404Z
UID:28102-1773831600-1773831600@prsala.org
SUMMARY:PRSA: Seeing the Whole Field
DESCRIPTION:Seeing the Whole Field\nGreat communicators anticipate the play before it happens. Join Kelly Ross\, internal communications manager for the Pittsburgh Pirates\, on the next Strategies & Tactics Live to learn how internal alignment strengthens every external message. \nWatch live on LinkedIn on March 18 at 1 p.m. ET. \nSign up now
URL:https://prsala.org/event/prsa-seeing-the-whole-field/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/1772199982164.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260317T130000
DTEND;TZID=America/Los_Angeles:20260317T134500
DTSTAMP:20260408T200754
CREATED:20260311T201025Z
LAST-MODIFIED:20260311T201048Z
UID:28098-1773752400-1773755100@prsala.org
SUMMARY:PRSA: Business for Communicators: Fundamentals of Corporate Finance for Value Creation
DESCRIPTION:Business for Communicators: Fundamentals of Corporate Finance for Value Creation\nMarch 17\, 2026 3:00 p.m. – 3:45 p.m. (Eastern Daylight Time)\n\n\nCommunicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. \nIn this PRSA Learning Webinar\, you’ll learn the story told by each corporate financial statement and how to begin positioning your contributions as a communicator in terms that resonate with business leaders. \nBy the end of this webinar\, you’ll be able to: \n\nAssess the health of your internal network to ensure you have the connections you need to succeed.\nUnderstand the story told by each corporate financial statement: income\, balance sheet and cash flow.\nBegin speaking in terms of how your work contributes to company financial performance.\n\n\n\n\n\nPresenters\n\n\n\n\n \nSandy Duhé\, Ph.D.\, MBA\, APR\, Fellow PRSA\n\n\n\n\n\nFree for PRSA Member: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-business-for-communicators-fundamentals-of-corporate-finance-for-value-creation/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T130000
DTEND;TZID=America/Los_Angeles:20260312T140000
DTSTAMP:20260408T200754
CREATED:20260311T200841Z
LAST-MODIFIED:20260311T200841Z
UID:28095-1773320400-1773324000@prsala.org
SUMMARY:PRSA: 5 Ways To Think Like a Reader
DESCRIPTION:5 Ways To Think Like a Reader\nMarch 12\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nWrite the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to: \n\nDraw readers in with reader-centric messages.\nMove readers to act with persuasive-writing techniques. (And every piece you write must be persuasive\, even if you’re just persuading people to read it!)\nFind out how a robot can help you connect better with humans.\n\n\n\n\n\nPresenters\n\n\n\n \nAnn Wylie\n\n\n\n\n\nFree to PRSA MEMBER: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-5-ways-to-think-like-a-reader/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260202T080000
DTEND;TZID=America/Los_Angeles:20260204T170000
DTSTAMP:20260408T200754
CREATED:20260113T222432Z
LAST-MODIFIED:20260113T222432Z
UID:27903-1770019200-1770224400@prsala.org
SUMMARY:2026 PRSA WESTERN DISTRICT CONFERENCE
DESCRIPTION:2026 PRSA WESTERN DISTRICT CONFERENCE \nCharting the Course: Waves of Change\, Currents of Opportunity \nFebruary 2–4\, 2026 | Balboa Bay Club\, Newport Beach\, CA \nCLICK HERE FOR REGISTRATION AND MORE INFORMATION
URL:https://prsala.org/event/2026-prsa-western-district-conference/
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/2026-WDC-Add-On-Announcement.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251028
DTEND;VALUE=DATE:20251031
DTSTAMP:20260408T200754
CREATED:20250611T190815Z
LAST-MODIFIED:20250611T191939Z
UID:26142-1761609600-1761868799@prsala.org
SUMMARY:ICON 2025
DESCRIPTION:ICON 2025\nWashington\, D.C.\nOct. 28-30\, 2025\n  \n
Washington Hilton •
1919 Connecticut Ave. N.W.
Washington\, D.C. 20009 \n\nVIEW AGENDA AND REGISTER HERE \n\nExciting news! Take a look at the detailed agenda that was just announced for ICON 2025\, taking place in Washington\, D.C. on Oct. 28-30. Whether you are interested in Data & Measurement\, Digital Communications\, Leadership & Management\, Marketing Communications orReputation & Crisis Management\, discover expert-led sessions that address each of these areas and more\, plus numerous networking opportunities throughout the event. Note two new learning tracks: Emerging Trends & Technology and Wellness.
URL:https://prsala.org/event/26142/
LOCATION:Washington Hilton\, 1919 Connecticut Ave. N.W.\, Washington\, D.C.\, DC\, 20009\, United States
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ICON25-Agenda.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251008T140000
DTEND;TZID=America/Los_Angeles:20251008T150000
DTSTAMP:20260408T200754
CREATED:20250929T203916Z
LAST-MODIFIED:20250929T204312Z
UID:27648-1759932000-1759935600@prsala.org
SUMMARY:PRSA Foundation Presents: Advancing Hispanic Representation in PR and Communications
DESCRIPTION:Join the Conversation That Can Shape the Future of Our Industry \nPRSA Foundation Presents: Advancing Hispanic Representation in PR and Communications \nWednesday\, October 8\, 2025 • 2:00 p.m. – 3:00 p.m. (PST) \nREGISTER HERE \nHispanics make up nearly 20% of the U.S. population and drive one of the most powerful consumer markets in the world\, yet they remain significantly underrepresented in public relations and communications. If U.S. Latinos were a country\, they’d rank among the top 5 economies in the world ($4.1 Trillion). Hispanic outreach is no longer a nice add-on; it’s a business imperative. These numbers make one thing clear: Representation matters.\nThis inspiring virtual summit brings together industry titans to discuss: \n• Proven strategies to attract and retain more Hispanic professionals.\n• The power of mentorship and allyship in advancing careers.\n• How Hispanic voices strengthen the future of communications. \nPanelists: \nIsabel Abislaiman\, senior vice president and senior partner\, FleishmanHillard\nMichael Estevez\, vice president\, communications\, Bristol Myers Squibb\nRosemary Mercedes\, senior vice president\, global communications\, BBC Studios\nModerator: Stephen Chavez\, president and CEO\, ChavezPR \n*All proceeds from registrations and sponsorships will go directly to the PRSA Foundation. \nREGISTER HERE \n  \nPresenters\n\n\n\n\n \nIsabel Abislaiman\n\n\n \nStephen Chavez\n\n\n \nMichael Estevez\n\n\n \nRosemary Mercedes
URL:https://prsala.org/event/prsa-foundation-presents-advancing-hispanic-representation-in-pr-and-communications/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250909T120000
DTEND;TZID=America/Los_Angeles:20250909T130000
DTSTAMP:20260408T200754
CREATED:20250521T195458Z
LAST-MODIFIED:20250521T195825Z
UID:25927-1757419200-1757422800@prsala.org
SUMMARY:PRSA:    Five Ways To Simplify Messages
DESCRIPTION:REGISTER HERE \n\n\n\n\n\nWould your piece be twice as good if it were half as long? Research says\, yes. \nLearn how to make every piece you write easier to read and understand in this webinar. You’ll learn how to: \n\nUse a cool\, free tool to measure\, monitor and manage readability.\nHit the right target for the length of your messages\, paragraphs\, sentences and words.\nUse simple tricks and techniques for hitting those targets.\n\n\n\n\n\n\nPresenter: \nAnn Wylie \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy-2-copy/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250806T150000
DTEND;TZID=America/Los_Angeles:20250806T160000
DTSTAMP:20260408T200754
CREATED:20250730T201920Z
LAST-MODIFIED:20250730T202944Z
UID:26776-1754492400-1754496000@prsala.org
SUMMARY:Unidos: PRSA Hispanic-Latino Affinity Group Kickoff Event
DESCRIPTION:Be part of history as we launch the PRSA Hispanic-Latino Affinity Group — an inclusive\, dynamic space dedicated to empowering Hispanic-Latino communications professionals nationwide. \nJoin us Wednesday\, August 6\, 2025\, at 3 PM PT\, for our inaugural virtual mixer\, where you’ll connect with industry peers\, share your voice\, and help shape the future of our community within PRSA. This gathering kicks-off a regular series of networking sessions\, but we’re aiming for more than that: it’s a celebration of identity\, shared values\, and collective ambition. \nWhether you’re a seasoned professional or just starting your journey in communications\, this event offers a unique opportunity to become a founding participant\, build lasting connections\, and contribute your perspective to the foundation of our Affinity Group.  It’s a great opportunity to connect with industry peers\, share your voice\, and be a founding member of this impactful community. \nLet’s launch something impactful — together. Use and follow #PRSAHispanicLatino to be part of the conversation before\, during\, and after the event. \nTICKETS:\nPRSA Member: FREE\nNon-Member $15.00 \n  \nREGISTER HERE
URL:https://prsala.org/event/unidos-prsa-hispanic-latino-affinity-group/
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Launch-event-square-promo.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250717T120000
DTEND;TZID=America/Los_Angeles:20250717T130000
DTSTAMP:20260408T200754
CREATED:20250521T194359Z
LAST-MODIFIED:20250521T195834Z
UID:25918-1752753600-1752757200@prsala.org
SUMMARY:PRSA:   Five Ways To Tell Better Stories
DESCRIPTION:REGISTER HERE \n\n\nCould you do a better job of engaging readers through storytelling? \nIn this webinar\, master the art of the storyteller — that’s a job that AI can’t do! \nYou’ll learn how to: \n\nFind great stories inside and outside your organization.\nAsk the question in an interview that will help subject matter experts share a story.\nWrite a great story\, as easy as 1-2-3-4.\n\n\n\nPresenter: \nAnn Wylie \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy-2/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250617T120000
DTEND;TZID=America/Los_Angeles:20250617T130000
DTSTAMP:20260408T200754
CREATED:20250521T193352Z
LAST-MODIFIED:20250521T195858Z
UID:25909-1750161600-1750165200@prsala.org
SUMMARY:PRSA:  The ADA and Your Content: How To Be Compliant
DESCRIPTION:REGISTER HERE \nThis PRSA Learning Webinar is designed for communications pros\, PR experts and content creators eager to master accessibility in digital content. We’ll cover the basics of digital accessibility — what it is\, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging. \nThrough practical tips and real-world examples\, you’ll learn how to apply accessibility best practices to everything from social media posts to corporate websites. We’ll also touch on the legal side of things\, like the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG)\, ensuring you understand both your obligations and the opportunities that come with accessible content. \nYou’ll walk away with a toolkit of resources\, from automated checkers to screen readers\, and the know-how to create digital narratives that resonate with all audiences including those with disabilities. By the end\, you’ll have the skills and confidence to make your communications truly inclusive. \nBy the end of this webinar\, participants will: \n\nUnderstand the core principles of digital accessibility and their significance in crafting inclusive communication strategies.\nLearn how to apply accessibility best practices across various digital platforms including websites\, social media and multimedia content.\nGain knowledge of the legal requirements surrounding digital accessibility including the ADA and WCAG guidelines\, and how to ensure compliance.\nDevelop the skills to create compelling\, accessible narratives that resonate with all audiences including people with disabilities.\n\nPresenter: \nMatisse Hamel-Nelis\, ADS\, CPACC \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250612T120000
DTEND;TZID=America/Los_Angeles:20250612T130000
DTSTAMP:20260408T200754
CREATED:20250521T193437Z
LAST-MODIFIED:20250521T195909Z
UID:25911-1749729600-1749733200@prsala.org
SUMMARY:PRSA:  The Entrepreneurial AI Edge: A Shift Framework for PR Success
DESCRIPTION:REGISTER HERE \n\n\n\n\nTransform the way you approach public relations with practical AI strategies that boost productivity\, creativity and impact. Whether you’re running a solo consultancy or leading an agency\, this PRSA Learning Webinar will show you how forward-thinking PR pros are using AI to stay competitive\, save time and scale their results — all while keeping the human touch that drives exceptional storytelling. \nWhat You’ll Learn: \n\nStreamline and Simplify: Discover how AI can take care of repetitive tasks\, giving you more time for the work that matters most.\nCreative Amplification: Learn how AI tools can elevate your storytelling and content creation to captivate audiences in innovative ways.\nPersonalized Solutions: Explore AI solutions that enhance client experiences\, build stronger relationships and support reputation management.\nThe Shift Framework: Get a proven road map for integrating AI into your PR operations to drive growth\, innovation and long-term success.\n\nThis webinar gives you a clear\, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice. \nElevate your strategy\, stay ahead of the curve and discover what’s next for entrepreneurial PR professionals. \n\n\n\n\nPresenter: \nAndrea Gils Monzón \nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250430T100000
DTEND;TZID=America/Los_Angeles:20250430T110000
DTSTAMP:20260408T200754
CREATED:20250424T021111Z
LAST-MODIFIED:20250424T021438Z
UID:25689-1746007200-1746010800@prsala.org
SUMMARY:PRSA - Ask the APR Expert
DESCRIPTION:Ask the APR Expert\nApril 30\, 2025 1:00 p.m. – 2:00 p.m. (Eastern Daylight Time)\n\n\nInterested in becoming an APR\, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife! \nThis informal session will help you: \n\nIdentify APR eligibility\nNavigate the APR process\nLearn more about the benefits of becoming APR\nDecide on the right time to start the process\nAnd much more!\n\nPresenters: \n\nMonica Lester\, APR\nAurora Meyer\, APR\nTara Lynn Smith\, APR\nStephanie Sonnenfeld Stinn\, APR\nJennifer Trefelner\, APR\n\n\n\nREGISTER FOR THIS FREE EVENT HERE
URL:https://prsala.org/event/prsa-ask-the-apr-expert/
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/APR_IG.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250224T180000
DTEND;TZID=America/Los_Angeles:20250226T133000
DTSTAMP:20260408T200754
CREATED:20231006T213428Z
LAST-MODIFIED:20241216T193946Z
UID:23606-1740420000-1740576600@prsala.org
SUMMARY:PRSA Western District Conference
DESCRIPTION:  \n\n\nGet ready to bask in the limelight like a true Hollywood star at the upcoming Western District Conference hosted by PRSA-LA! Join us from February 24-26\, 2025\, at the iconic Sheraton Universal Hotel\, adjacent to Universal Studios Hollywood and in close proximity to the Hollywood Bowl\, Hollywood Walk of Fame\, and more! \nThis conference is your chance to step into the world of PR\, as we provide you with the tools\, knowledge\, and connections to help you become a true PR superstar. \nGet ready for an unforgettable conference experience\, where you’ll have a chance to make new connections and rekindle old ones. \nREGISTER HERE \n\nBe a Sponsor and Support the 2025 Western District Conference! \nThe PRSA Western District Conference is a dynamic opportunity to position your company to the thousands of successful communication professionals working in Western District to whom we promote the conference. These influencers are highly connected; respected for their ability to spot trends and manage change; and hold extensive media\, consumer and stakeholder relationships. More than half of conference‐goers are senior‐or mid‐level professionals and their employer base is well‐rounded\, including private companies\, agencies\, consulting firms\, government\, non‐profit and universities. \nDOWNLOAD THE SPONSORSHIP PACKET HERE \n\nFor more information\, visit PRSA Western District website.
URL:https://prsala.org/event/prsa-western-district-conference-3/
LOCATION:Sheraton Universal Hotel\, 333 Universal Hollywood Dr\,\, Universal City\, CA\, 91608\, United States
CATEGORIES:PRSA,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250212T140000
DTEND;TZID=America/Los_Angeles:20250212T150000
DTSTAMP:20260408T200754
CREATED:20250203T220235Z
LAST-MODIFIED:20250203T220428Z
UID:25255-1739368800-1739372400@prsala.org
SUMMARY:PRSA Black History Month Virtual Program
DESCRIPTION:PRSA Black History Month Virtual Program\nVirtual Event | February 12\, 2 – 3 p.m. PT\nHosted by PRSA Black Voices Affinity Group\nRegister to join the PRSA Black History Month virtual program on Wednesday\, February 12 at 2-3pm PT hosted by our PRSA Black Voices Affinity Group co-leads\, Thomas Bennett and Sabrina Browne. The “Unlocking the C-Suite: A Panel of Black Communication Leaders” panel will include these powerhouse speakers: \n\nKimberly Godwin – Fmr. President\, ABC News\nTorod Neptune – Chief Communications Officer\, Medtronic\nHelen Shelton – Global Chief Diversity Officer\, Finn Partners\nMira Lowe – Dean of the School of Journalism & Communications\, Florida A&M University\nBria Bryant – Global Chief Marketing Officer\, Assembly Global\n\nSabrina Browne\, Co-Chair of the PRSA Black Voices Affinity Group\, will moderate the discussion. \nEveryone is welcome to attend; link below to register. The panel speakers will dive deep into the essential skills and tactics for advancing your career. In addition to tips on navigating workplace dynamics\, advocating for representation in the communications industry\, and seizing opportunities for growth. \nFREE to Members; $50 Non-member \nREGISTER HERE:  www.prsa.org/diverse-dialogues
URL:https://prsala.org/event/prsa-black-history-month-virtual-program/
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/diversedialoguescf2eeb768ce84aea9a8b271a7dc0e8e4.jpg
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241015T080000
DTEND;TZID=America/Los_Angeles:20241017T170000
DTSTAMP:20260408T200754
CREATED:20231128T232344Z
LAST-MODIFIED:20231128T232344Z
UID:23731-1728979200-1729184400@prsala.org
SUMMARY:PRSA ICON 2024
DESCRIPTION:ICON 2024\nOct. 15-17\, 2024\nAnaheim Marriott\, Calif.\n700 W Convention Way\, Anaheim\, CA 92802\n\nRegistration and more information HERE. \n 
URL:https://prsala.org/event/prsa-icon-2024/
LOCATION:Anaheim Marriott\, 700 W Convention Way\,\, Anaheim\, CA\, 92802\, United States
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ICON24-sq.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240711T120000
DTEND;TZID=America/Los_Angeles:20240711T130000
DTSTAMP:20260408T200754
CREATED:20240604T195113Z
LAST-MODIFIED:20240604T195113Z
UID:24444-1720699200-1720702800@prsala.org
SUMMARY:6 Ways To Reach More Readers
DESCRIPTION:6 Ways To Reach More Readers \nJuly 11\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) \n\n\nBoost your open rates\, rev up readability \nEVENT IS FREE TO PRSA MEMBERS. REGISTER HERE. \n  \n\n\n\n\nSome 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out? \nIn this webinar\, you’ll learn six ways to write copy that gets opened and read. You’ll learn how to: \n\nPerfect your subject lines with a new\, free online tool.\nGet opened with the No. 1 call to action for subject lines.\nWrite paragraphs that don’t get skipped by hitting one key on the keyboard more often.\nWrite subject lines that aren’t too long or too short.\nUse AI to make your message measurably more readable.\n\n\n\n\n\nSpeaker\n\n\n\n\n\n \nAnn Wylie
URL:https://prsala.org/event/6-ways-to-reach-more-readers/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240627T120000
DTEND;TZID=America/Los_Angeles:20240627T130000
DTSTAMP:20260408T200754
CREATED:20240604T203648Z
LAST-MODIFIED:20240604T203712Z
UID:24452-1719489600-1719493200@prsala.org
SUMMARY:PRSA:  PRSA ENS Social Networking Event
DESCRIPTION:PRSA ENS Social Networking Event\nHosted by PRSA Entertainment and Sports. \nThursday\, June 27\n3 p.m. ET/ 12 noon PST \nEVENT IS FREE TO ALL \n\nREGISTER HERE\n\nOur virtual networking event moderated by Chandra Gore of Chandra Gore Consulting presents a fantastic opportunity for professionals like yourself to connect\, collaborate\, and expand your network within the Entertainment and Sports Industry. Space is limited\, so please save your spot!
URL:https://prsala.org/event/prsa-prsa-ens-social-networking-event/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260408T200754
CREATED:20240604T194709Z
LAST-MODIFIED:20240604T195659Z
UID:24442-1719316800-1719320400@prsala.org
SUMMARY:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
DESCRIPTION:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org \nJune 25\, 2024  \n12:00 p.m. – 1:00 p.m. (PST) \nEVENT IS FREE TO PRSA MEMBERS \nREGISTER HERE \n\n\nInformation is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out\, team goals get misaligned\, culture starts to suffer\, and trust and transparency begin to disappear within an organization. \nSmart Brevity is helping top communicators keep teams connected\, supported and sprinting in the same direction. \nJoin Emily Inverso\, head of content and communication strategy at Axios HQ to learn: \n\nSmart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.\nCommunication strategy: Get a peek at the “Up\, Down & Around” approach that creates org-wide transparency.\nSmart Brevity before & after: An Axios editor will do a live\, on-screen edit to illustrate the impact this style can have.\n\nSpeaker\n\n\n\n\n \nEmily Inverso
URL:https://prsala.org/event/prsa-storytellers-smart-brevity-how-to-spark-and-spread-better-comms-practices-at-your-org/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240620T090000
DTEND;TZID=America/Los_Angeles:20240620T100000
DTSTAMP:20260408T200754
CREATED:20240604T194451Z
LAST-MODIFIED:20240604T194451Z
UID:24440-1718874000-1718877600@prsala.org
SUMMARY:PRSA: APR+M Process and Overview: Everything You Need to Know
DESCRIPTION:APR+M Process and Overview: Everything You Need to Know \nJune 20\, 2024 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time) \nEVENT IS FREE TO ALL. REGISTER HERE \n\n\n  \nJoin this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry! \nMilitary communicators who hold the Accreditation in Public Relations + Military (APR+M) will host an engaging and informative session that will cover all the necessary steps and requirements for obtaining APR+M including the application process\, the panel presentation\, exam and maintaining the accreditation in the future. \nWhether you are a public affairs officer or enlisted servicemember\, civilian communicator or contractor\, this webinar is a must-attend for anyone looking to enhance their professional credentials and distinguish themselves amongst the ranks of military PR pros! \nDon’t miss out on this valuable opportunity to learn from defense industry experts and take your career to the next level. \nSpeakers\n\nCmdr. Beth Teach\, APR+M\, U.S. Naval Air Forces Public Affairs Officer\nSaba Brown\, APR+M\, Secretary of the Air Force\, Office of Public Affairs\, Chief\, Leadership Development
URL:https://prsala.org/event/prsa-aprm-process-and-overview-everything-you-need-to-know/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240613T120000
DTEND;TZID=America/Los_Angeles:20240613T130000
DTSTAMP:20260408T200754
CREATED:20240415T194531Z
LAST-MODIFIED:20240604T201222Z
UID:24275-1718280000-1718283600@prsala.org
SUMMARY:PRSA Webinar: From Here to Sobriety: The Softer Side of Leadership
DESCRIPTION:From Here to Sobriety: The Softer Side of Leadership \nJune 13\, 2024\n3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) / 12 p.m. – 1 p.m. (PST) \nFREE TO PRSA MEMBERS. \nRegister Now\n\n\nToo often leaders feel they must be strong\, tough and decisive\, that to admit or show weakness will only undercut them and make them ineffective leaders. That is how Leonard Greenberger\, vice president of AKCG\, felt until he experienced a medical crisis because of years of prescription drug abuse. \nAfter a week on a psych ward\, five weeks in rehab\, 20 weeks of intensive outpatient therapy and more than two years of sobriety\, he has come to understand that all of that is exactly wrong. \nIn this PRSA Learning Webinar\, Greenberger will share these hard-won lessons — how asking for help is a sign of strength; the importance of being present for those you care about most; how being willing to show your vulnerability can break down barriers; the comfort in giving yourself grace; and so much more — so attendees can understand how revealing their “softer sides” can help them to become more effective leaders. \nBy the end of this webinar\, participants will learn: \n\nWhat constitutes soft leadership skills.\nHow to cultivate and deploy soft leadership skills.\nHow to become more effective leaders.\n\n  \n\n\n\n\nSpeaker\n\n\n\n\n \nLeonard Greenberger\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-from-here-to-sobriety-the-softer-side-of-leadership/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240606T150000
DTEND;TZID=America/Los_Angeles:20240606T160000
DTSTAMP:20260408T200754
CREATED:20240604T193937Z
LAST-MODIFIED:20240604T195844Z
UID:24436-1717686000-1717689600@prsala.org
SUMMARY:The Museum of Public Relations: Pride\, Prejudice\, and Politics Webinar
DESCRIPTION:Thursday\, June 6\, 2024\, 6pm ET / 3PM PST\nCo-produced with PRSA\n \nREGISTER for this event over ZOOM  \nAdmission is FREE \n  \nPride\, Prejudice\, and Politics\nCommunicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media\, culture\, and politics\, we are also under unrelenting attack at the legislative level in many states\, and many of our most vulnerable are being targeted in schools\, religious institutions\, libraries\, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks. \nHow can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHOST Cathy Renna (she/her)\,\nCommunication Director\, National LGBTQ Task Force \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKEYNOTE Sandra Perez (she/her)\, Executive Director\, NYC Pride | Heritage of Pride \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaeve DuVally (she/her)\, Principal\, Glasheen & Co. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAndy Slaughter (he/him)\, Corporate Communications Strategist\, Amazon \n 
URL:https://prsala.org/event/the-museum-of-public-relations-pride-prejudice-and-politics-webinar/
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/banner-Pride-20204-stonewall-LR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240605T090000
DTEND;TZID=America/Los_Angeles:20240605T100000
DTSTAMP:20260408T200754
CREATED:20240415T194357Z
LAST-MODIFIED:20240415T194357Z
UID:24273-1717578000-1717581600@prsala.org
SUMMARY:PRSA: APR: Nuts and Bolts – APR Examination
DESCRIPTION:APR: Nuts and Bolts – APR Examination\nWednesday\, June 5 from Noon-1 p.m. ET \nThis session will focus on the APR exam and discuss the knowledge\, skills and abilities (KSAs) that it evaluates. It will explain how test questions are formatted and the candidate experience with the exam. \nPresenter\nAshley Manz\, APR \n  \nThis webinar is FREE to members. \nRSVP HERE
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination-2/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240515T120000
DTEND;TZID=America/Los_Angeles:20240515T130000
DTSTAMP:20260408T200754
CREATED:20240415T194044Z
LAST-MODIFIED:20240415T194044Z
UID:24271-1715774400-1715778000@prsala.org
SUMMARY:PRSA Webinar: How Can Practitioners Make Their Crisis Communication Evidence-based?
DESCRIPTION:How Can Practitioners Make Their Crisis Communication Evidence-based?\nMay 15\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to hear Jo Detavernier\, APR\, SCMP\, principal of Detavernier Strategic Communication\, explain what an evidence-based approach to crisis communication entails. \nDetavernier will give his audience an introduction to established and emerging crisis communication research. Among the “classics” he will discuss are Situational Crisis Communication Theory and Stealing Thunder Theory. His venture into the realm of emerging research will include among other things recent findings about the impact of vocal cues on crisis communication and academic research into how heuristic biases lead communicators astray. Detavernier also will discuss how practitioners can implement academic insights into how they help organizations prepare for and conduct crisis communication. \nBy the end of this webinar\, participants will be able to: \n\nUnderstand what an “evidence-based” approach to their discipline entails.\nApply Situational Crisis Communication Theory and Stealing Thunder Theory.\nApply insights from a selection of research from emerging and adjacent fields of inquiry.\nIncorporate an evidence-based approach into their crisis communication plans and training programs.\n\n\n\n\n\nSpeaker\n\n\n\n \nJo Detavernier\, APR\, SCMP\n\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-how-can-practitioners-make-their-crisis-communication-evidence-based/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240509T120000
DTEND;TZID=America/Los_Angeles:20240509T130000
DTSTAMP:20260408T200754
CREATED:20240415T193906Z
LAST-MODIFIED:20240415T193928Z
UID:24268-1715256000-1715259600@prsala.org
SUMMARY:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
DESCRIPTION:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources\nMay 9\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nThe past two reports published by the Commission on Public Relations Education (2017\, 2023) found that public relations practitioners were not satisfied with the ethics skills of young professionals\, so a new study was conducted that focused on identifying what are the essential ethics skills and which of these are perceived as lacking in our profession today. \nThe insights are based on a national survey with more than 300 public relations professionals followed by a second national survey with both public relations professionals and educators. Their personal perceptions of preparedness to serve as ethics advisers in their organization were assessed. They were also asked to identify the most common ethical issues facing them today. Some of the results may be considered surprising. \nBy the end of this webinar\, participants will: \n\nDiscover what are the essential ethics skills in public relations today.\nAssess their own mastery of these core ethics skills.\nLearn about resources available for enhancing their ethics skills.\n\n\n\n\n\nSpeaker\n\n\n\n\n \nMarlene Neill\, Ph.D.\, APR\, Fellow PRSA\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs in ethics for this webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-storytellers-series-essential-ethics-competencies-in-public-relations-common-deficiencies-and-helpful-resources/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240424T110000
DTEND;TZID=America/Los_Angeles:20240424T120000
DTSTAMP:20260408T200754
CREATED:20240415T193104Z
LAST-MODIFIED:20240415T194851Z
UID:24264-1713956400-1713960000@prsala.org
SUMMARY:PRSA Webinar: APR Panel Presentation: Secrets to Success
DESCRIPTION:APR Panel Presentation: Secrets to Success\nApril 24\, 2024 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her Accreditation process. \nYou will learn how to present your research\, planning\, implementation and evaluation (RPIE) work\, have a chance to ask questions and see why the project won national and regional awards. \n\n\n\n\nSpeaker\n\n\n\n \nJuanita Traughber\, MBA\, APR\n\n\n\n\nRegister Now\n\n\nEvent is FREE to members.
URL:https://prsala.org/event/prsa-webinar-apr-panel-presentation-secrets-to-success/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240417T130000
DTEND;TZID=America/Los_Angeles:20240417T140000
DTSTAMP:20260408T200754
CREATED:20240415T192850Z
LAST-MODIFIED:20240415T194627Z
UID:24262-1713358800-1713362400@prsala.org
SUMMARY:PRSA Webinar: Boost Your News Writing Skills
DESCRIPTION:Boost Your News Writing Skills\nApril 17\, 2024 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\n\n\nMany of today’s communicators enter the field of public relations without ever having worked in a newsroom. Yet those same professionals are tasked with writing news releases\, contributed articles and advertorials where news editors and reporters are the target audience and gatekeepers. \nBy the end of this informative\, interactive webinar\, participants will be able to: \n\nCraft high-impact news releases.\nCapture an editor’s attention quickly.\nMake their news stories easier to read and understand.\nIdentify the most popular news topic among all readers.\nUnderstand the differences between advertorials and contributed articles.\nKnow when not to send out a news announcement.\n\nFREE TO MEMBERS.  \nRSVP HERE
URL:https://prsala.org/event/prsa-webinar-boost-your-news-writing-skills/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
END:VCALENDAR