BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRSA-LA - ECPv6.17.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://prsala.org
X-WR-CALDESC:Events for PRSA-LA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260820T103000
DTEND;TZID=America/Los_Angeles:20260820T113000
DTSTAMP:20260727T233521Z
CREATED:20260727T232230Z
LAST-MODIFIED:20260727T233521Z
UID:32854-1787221800-1787225400@prsala.org
SUMMARY:PRSA:  Lead on LinkedIn: A Bootcamp for Health Communicators
DESCRIPTION:PRSA Event: Lead on LinkedIn: A Bootcamp for Health Communicators\nAugust 20\, 2026 1:30 p.m. – 2:30 p.m. (Eastern Daylight Time)\nFREE TO SECTION MEMBER & PRSA MEMBER \nREGISTER HERE \n\n\nLinkedIn has become the platform for professionals to connect with colleagues\, share ideas and strengthen their personal and organizational brands. For health communicators\, it offers an unparalleled opportunity to reach the right audiences—whether you’re advancing public health campaigns\, influencing policy conversations\, or building trust in science. \nIn this interactive session\, Anthony Shop\, co-founder and chief strategy officer at Social Driver and chairman of the National Digital Roundtable\, will share practical insights and real-world examples to help you use LinkedIn more effectively. Together\, we’ll explore how to make the most of your presence on the platform\, including: \n\nHow to optimize your LinkedIn profile to get noticed by reporters\, partners and peers.\nWhen to post from your company page vs. your personal profile and how to balance both.\nThe difference between a LinkedIn Post and a LinkedIn Article and when to use each.\nHow the LinkedIn algorithm influences visibility and whether hashtags matter anymore.\nExamples of thought leaders and organizations who are leading the way on LinkedIn.\n\nWhether you’re new to LinkedIn or looking to take your presence to the next level\, you’ll walk away with actionable tips to strengthen your digital voice and amplify your impact. \nHosted by the Health and Life Sciences Section and made available to all PRSA members. Paid registration for non-Health and Life Sciences Section members includes the live webinar and video playback for one month. \n\n\n\n\nPresenter\n\n\n \n Anthony Shop \n\n\n\nFREE TO SECTION MEMBER & PRSA MEMBER \n\nREGISTER HERE\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
URL:https://prsala.org/event/prsa-lead-on-linkedin-a-bootcamp-for-health-communicators/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
END:VCALENDAR