BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRSA-LA - ECPv6.15.13//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://prsala.org X-WR-CALDESC:Events for PRSA-LA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250909T120000 DTEND;TZID=America/Los_Angeles:20250909T130000 DTSTAMP:20260408T221344 CREATED:20250521T195458Z LAST-MODIFIED:20250521T195825Z UID:25927-1757419200-1757422800@prsala.org SUMMARY:PRSA: Five Ways To Simplify Messages DESCRIPTION:REGISTER HERE \n\n\n\n\n\nWould your piece be twice as good if it were half as long? Research says\, yes. \nLearn how to make every piece you write easier to read and understand in this webinar. You’ll learn how to: \n\nUse a cool\, free tool to measure\, monitor and manage readability.\nHit the right target for the length of your messages\, paragraphs\, sentences and words.\nUse simple tricks and techniques for hitting those targets.\n\n\n\n\n\n\nPresenter: \nAnn Wylie \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy-2-copy/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250806T150000 DTEND;TZID=America/Los_Angeles:20250806T160000 DTSTAMP:20260408T221344 CREATED:20250730T201920Z LAST-MODIFIED:20250730T202944Z UID:26776-1754492400-1754496000@prsala.org SUMMARY:Unidos: PRSA Hispanic-Latino Affinity Group Kickoff Event DESCRIPTION:Be part of history as we launch the PRSA Hispanic-Latino Affinity Group — an inclusive\, dynamic space dedicated to empowering Hispanic-Latino communications professionals nationwide. \nJoin us Wednesday\, August 6\, 2025\, at 3 PM PT\, for our inaugural virtual mixer\, where you’ll connect with industry peers\, share your voice\, and help shape the future of our community within PRSA. This gathering kicks-off a regular series of networking sessions\, but we’re aiming for more than that: it’s a celebration of identity\, shared values\, and collective ambition. \nWhether you’re a seasoned professional or just starting your journey in communications\, this event offers a unique opportunity to become a founding participant\, build lasting connections\, and contribute your perspective to the foundation of our Affinity Group.  It’s a great opportunity to connect with industry peers\, share your voice\, and be a founding member of this impactful community. \nLet’s launch something impactful — together. Use and follow #PRSAHispanicLatino to be part of the conversation before\, during\, and after the event. \nTICKETS:\nPRSA Member: FREE\nNon-Member $15.00 \n  \nREGISTER HERE URL:https://prsala.org/event/unidos-prsa-hispanic-latino-affinity-group/ CATEGORIES:Other Events,PRSA,Webinar ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Launch-event-square-promo.png ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250717T120000 DTEND;TZID=America/Los_Angeles:20250717T130000 DTSTAMP:20260408T221344 CREATED:20250521T194359Z LAST-MODIFIED:20250521T195834Z UID:25918-1752753600-1752757200@prsala.org SUMMARY:PRSA: Five Ways To Tell Better Stories DESCRIPTION:REGISTER HERE \n\n\nCould you do a better job of engaging readers through storytelling? \nIn this webinar\, master the art of the storyteller — that’s a job that AI can’t do! \nYou’ll learn how to: \n\nFind great stories inside and outside your organization.\nAsk the question in an interview that will help subject matter experts share a story.\nWrite a great story\, as easy as 1-2-3-4.\n\n\n\nPresenter: \nAnn Wylie \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy-2/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250617T120000 DTEND;TZID=America/Los_Angeles:20250617T130000 DTSTAMP:20260408T221344 CREATED:20250521T193352Z LAST-MODIFIED:20250521T195858Z UID:25909-1750161600-1750165200@prsala.org SUMMARY:PRSA: The ADA and Your Content: How To Be Compliant DESCRIPTION:REGISTER HERE \nThis PRSA Learning Webinar is designed for communications pros\, PR experts and content creators eager to master accessibility in digital content. We’ll cover the basics of digital accessibility — what it is\, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging. \nThrough practical tips and real-world examples\, you’ll learn how to apply accessibility best practices to everything from social media posts to corporate websites. We’ll also touch on the legal side of things\, like the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG)\, ensuring you understand both your obligations and the opportunities that come with accessible content. \nYou’ll walk away with a toolkit of resources\, from automated checkers to screen readers\, and the know-how to create digital narratives that resonate with all audiences including those with disabilities. By the end\, you’ll have the skills and confidence to make your communications truly inclusive. \nBy the end of this webinar\, participants will: \n\nUnderstand the core principles of digital accessibility and their significance in crafting inclusive communication strategies.\nLearn how to apply accessibility best practices across various digital platforms including websites\, social media and multimedia content.\nGain knowledge of the legal requirements surrounding digital accessibility including the ADA and WCAG guidelines\, and how to ensure compliance.\nDevelop the skills to create compelling\, accessible narratives that resonate with all audiences including people with disabilities.\n\nPresenter: \nMatisse Hamel-Nelis\, ADS\, CPACC \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250612T120000 DTEND;TZID=America/Los_Angeles:20250612T130000 DTSTAMP:20260408T221344 CREATED:20250521T193437Z LAST-MODIFIED:20250521T195909Z UID:25911-1749729600-1749733200@prsala.org SUMMARY:PRSA: The Entrepreneurial AI Edge: A Shift Framework for PR Success DESCRIPTION:REGISTER HERE \n\n\n\n\nTransform the way you approach public relations with practical AI strategies that boost productivity\, creativity and impact. Whether you’re running a solo consultancy or leading an agency\, this PRSA Learning Webinar will show you how forward-thinking PR pros are using AI to stay competitive\, save time and scale their results — all while keeping the human touch that drives exceptional storytelling. \nWhat You’ll Learn: \n\nStreamline and Simplify: Discover how AI can take care of repetitive tasks\, giving you more time for the work that matters most.\nCreative Amplification: Learn how AI tools can elevate your storytelling and content creation to captivate audiences in innovative ways.\nPersonalized Solutions: Explore AI solutions that enhance client experiences\, build stronger relationships and support reputation management.\nThe Shift Framework: Get a proven road map for integrating AI into your PR operations to drive growth\, innovation and long-term success.\n\nThis webinar gives you a clear\, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice. \nElevate your strategy\, stay ahead of the curve and discover what’s next for entrepreneurial PR professionals. \n\n\n\n\nPresenter: \nAndrea Gils Monzón \nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nFree to Members; $200 Non Members \nREGISTER HERE URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250430T100000 DTEND;TZID=America/Los_Angeles:20250430T110000 DTSTAMP:20260408T221344 CREATED:20250424T021111Z LAST-MODIFIED:20250424T021438Z UID:25689-1746007200-1746010800@prsala.org SUMMARY:PRSA - Ask the APR Expert DESCRIPTION:Ask the APR Expert\nApril 30\, 2025 1:00 p.m. – 2:00 p.m. (Eastern Daylight Time)\n\n\nInterested in becoming an APR\, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife! \nThis informal session will help you: \n\nIdentify APR eligibility\nNavigate the APR process\nLearn more about the benefits of becoming APR\nDecide on the right time to start the process\nAnd much more!\n\nPresenters: \n\nMonica Lester\, APR\nAurora Meyer\, APR\nTara Lynn Smith\, APR\nStephanie Sonnenfeld Stinn\, APR\nJennifer Trefelner\, APR\n\n\n\nREGISTER FOR THIS FREE EVENT HERE URL:https://prsala.org/event/prsa-ask-the-apr-expert/ CATEGORIES:PRSA ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/APR_IG.png ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250224T180000 DTEND;TZID=America/Los_Angeles:20250226T133000 DTSTAMP:20260408T221344 CREATED:20231006T213428Z LAST-MODIFIED:20241216T193946Z UID:23606-1740420000-1740576600@prsala.org SUMMARY:PRSA Western District Conference DESCRIPTION:  \n\n\nGet ready to bask in the limelight like a true Hollywood star at the upcoming Western District Conference hosted by PRSA-LA! Join us from February 24-26\, 2025\, at the iconic Sheraton Universal Hotel\, adjacent to Universal Studios Hollywood and in close proximity to the Hollywood Bowl\, Hollywood Walk of Fame\, and more! \nThis conference is your chance to step into the world of PR\, as we provide you with the tools\, knowledge\, and connections to help you become a true PR superstar. \nGet ready for an unforgettable conference experience\, where you’ll have a chance to make new connections and rekindle old ones. \nREGISTER HERE \n\nBe a Sponsor and Support the 2025 Western District Conference! \nThe PRSA Western District Conference is a dynamic opportunity to position your company to the thousands of successful communication professionals working in Western District to whom we promote the conference. These influencers are highly connected; respected for their ability to spot trends and manage change; and hold extensive media\, consumer and stakeholder relationships. More than half of conference‐goers are senior‐or mid‐level professionals and their employer base is well‐rounded\, including private companies\, agencies\, consulting firms\, government\, non‐profit and universities. \nDOWNLOAD THE SPONSORSHIP PACKET HERE \n\nFor more information\, visit PRSA Western District website. URL:https://prsala.org/event/prsa-western-district-conference-3/ LOCATION:Sheraton Universal Hotel\, 333 Universal Hollywood Dr\,\, Universal City\, CA\, 91608\, United States CATEGORIES:PRSA,PRSA-LA END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250212T140000 DTEND;TZID=America/Los_Angeles:20250212T150000 DTSTAMP:20260408T221344 CREATED:20250203T220235Z LAST-MODIFIED:20250203T220428Z UID:25255-1739368800-1739372400@prsala.org SUMMARY:PRSA Black History Month Virtual Program DESCRIPTION:PRSA Black History Month Virtual Program\nVirtual Event | February 12\, 2 – 3 p.m. PT\nHosted by PRSA Black Voices Affinity Group\nRegister to join the PRSA Black History Month virtual program on Wednesday\, February 12 at 2-3pm PT hosted by our PRSA Black Voices Affinity Group co-leads\, Thomas Bennett and Sabrina Browne. The “Unlocking the C-Suite: A Panel of Black Communication Leaders” panel will include these powerhouse speakers: \n\nKimberly Godwin – Fmr. President\, ABC News\nTorod Neptune – Chief Communications Officer\, Medtronic\nHelen Shelton – Global Chief Diversity Officer\, Finn Partners\nMira Lowe – Dean of the School of Journalism & Communications\, Florida A&M University\nBria Bryant – Global Chief Marketing Officer\, Assembly Global\n\nSabrina Browne\, Co-Chair of the PRSA Black Voices Affinity Group\, will moderate the discussion. \nEveryone is welcome to attend; link below to register. The panel speakers will dive deep into the essential skills and tactics for advancing your career. In addition to tips on navigating workplace dynamics\, advocating for representation in the communications industry\, and seizing opportunities for growth. \nFREE to Members; $50 Non-member \nREGISTER HERE:  www.prsa.org/diverse-dialogues URL:https://prsala.org/event/prsa-black-history-month-virtual-program/ CATEGORIES:PRSA ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/diversedialoguescf2eeb768ce84aea9a8b271a7dc0e8e4.jpg ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20241015T080000 DTEND;TZID=America/Los_Angeles:20241017T170000 DTSTAMP:20260408T221344 CREATED:20231128T232344Z LAST-MODIFIED:20231128T232344Z UID:23731-1728979200-1729184400@prsala.org SUMMARY:PRSA ICON 2024 DESCRIPTION:ICON 2024\nOct. 15-17\, 2024\nAnaheim Marriott\, Calif.\n700 W Convention Way\, Anaheim\, CA 92802\n\nRegistration and more information HERE. \n  URL:https://prsala.org/event/prsa-icon-2024/ LOCATION:Anaheim Marriott\, 700 W Convention Way\,\, Anaheim\, CA\, 92802\, United States CATEGORIES:PRSA ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ICON24-sq.png ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240711T120000 DTEND;TZID=America/Los_Angeles:20240711T130000 DTSTAMP:20260408T221344 CREATED:20240604T195113Z LAST-MODIFIED:20240604T195113Z UID:24444-1720699200-1720702800@prsala.org SUMMARY:6 Ways To Reach More Readers DESCRIPTION:6 Ways To Reach More Readers \nJuly 11\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) \n\n\nBoost your open rates\, rev up readability \nEVENT IS FREE TO PRSA MEMBERS. REGISTER HERE. \n  \n\n\n\n\nSome 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out? \nIn this webinar\, you’ll learn six ways to write copy that gets opened and read. You’ll learn how to: \n\nPerfect your subject lines with a new\, free online tool.\nGet opened with the No. 1 call to action for subject lines.\nWrite paragraphs that don’t get skipped by hitting one key on the keyboard more often.\nWrite subject lines that aren’t too long or too short.\nUse AI to make your message measurably more readable.\n\n\n\n\n\nSpeaker\n\n\n\n\n\n \nAnn Wylie URL:https://prsala.org/event/6-ways-to-reach-more-readers/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240627T120000 DTEND;TZID=America/Los_Angeles:20240627T130000 DTSTAMP:20260408T221344 CREATED:20240604T203648Z LAST-MODIFIED:20240604T203712Z UID:24452-1719489600-1719493200@prsala.org SUMMARY:PRSA: PRSA ENS Social Networking Event DESCRIPTION:PRSA ENS Social Networking Event\nHosted by PRSA Entertainment and Sports. \nThursday\, June 27\n3 p.m. ET/ 12 noon PST \nEVENT IS FREE TO ALL \n\nREGISTER HERE\n\nOur virtual networking event moderated by Chandra Gore of Chandra Gore Consulting presents a fantastic opportunity for professionals like yourself to connect\, collaborate\, and expand your network within the Entertainment and Sports Industry. Space is limited\, so please save your spot! URL:https://prsala.org/event/prsa-prsa-ens-social-networking-event/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240625T120000 DTEND;TZID=America/Los_Angeles:20240625T130000 DTSTAMP:20260408T221344 CREATED:20240604T194709Z LAST-MODIFIED:20240604T195659Z UID:24442-1719316800-1719320400@prsala.org SUMMARY:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org DESCRIPTION:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org \nJune 25\, 2024 \n12:00 p.m. – 1:00 p.m. (PST) \nEVENT IS FREE TO PRSA MEMBERS \nREGISTER HERE \n\n\nInformation is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out\, team goals get misaligned\, culture starts to suffer\, and trust and transparency begin to disappear within an organization. \nSmart Brevity is helping top communicators keep teams connected\, supported and sprinting in the same direction. \nJoin Emily Inverso\, head of content and communication strategy at Axios HQ to learn: \n\nSmart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.\nCommunication strategy: Get a peek at the “Up\, Down & Around” approach that creates org-wide transparency.\nSmart Brevity before & after: An Axios editor will do a live\, on-screen edit to illustrate the impact this style can have.\n\nSpeaker\n\n\n\n\n \nEmily Inverso URL:https://prsala.org/event/prsa-storytellers-smart-brevity-how-to-spark-and-spread-better-comms-practices-at-your-org/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240620T090000 DTEND;TZID=America/Los_Angeles:20240620T100000 DTSTAMP:20260408T221344 CREATED:20240604T194451Z LAST-MODIFIED:20240604T194451Z UID:24440-1718874000-1718877600@prsala.org SUMMARY:PRSA: APR+M Process and Overview: Everything You Need to Know DESCRIPTION:APR+M Process and Overview: Everything You Need to Know \nJune 20\, 2024 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time) \nEVENT IS FREE TO ALL. REGISTER HERE \n\n\n  \nJoin this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry! \nMilitary communicators who hold the Accreditation in Public Relations + Military (APR+M) will host an engaging and informative session that will cover all the necessary steps and requirements for obtaining APR+M including the application process\, the panel presentation\, exam and maintaining the accreditation in the future. \nWhether you are a public affairs officer or enlisted servicemember\, civilian communicator or contractor\, this webinar is a must-attend for anyone looking to enhance their professional credentials and distinguish themselves amongst the ranks of military PR pros! \nDon’t miss out on this valuable opportunity to learn from defense industry experts and take your career to the next level. \nSpeakers\n\nCmdr. Beth Teach\, APR+M\, U.S. Naval Air Forces Public Affairs Officer\nSaba Brown\, APR+M\, Secretary of the Air Force\, Office of Public Affairs\, Chief\, Leadership Development URL:https://prsala.org/event/prsa-aprm-process-and-overview-everything-you-need-to-know/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240613T120000 DTEND;TZID=America/Los_Angeles:20240613T130000 DTSTAMP:20260408T221344 CREATED:20240415T194531Z LAST-MODIFIED:20240604T201222Z UID:24275-1718280000-1718283600@prsala.org SUMMARY:PRSA Webinar: From Here to Sobriety: The Softer Side of Leadership DESCRIPTION:From Here to Sobriety: The Softer Side of Leadership \nJune 13\, 2024\n3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) / 12 p.m. – 1 p.m. (PST) \nFREE TO PRSA MEMBERS. \nRegister Now\n\n\nToo often leaders feel they must be strong\, tough and decisive\, that to admit or show weakness will only undercut them and make them ineffective leaders. That is how Leonard Greenberger\, vice president of AKCG\, felt until he experienced a medical crisis because of years of prescription drug abuse. \nAfter a week on a psych ward\, five weeks in rehab\, 20 weeks of intensive outpatient therapy and more than two years of sobriety\, he has come to understand that all of that is exactly wrong. \nIn this PRSA Learning Webinar\, Greenberger will share these hard-won lessons — how asking for help is a sign of strength; the importance of being present for those you care about most; how being willing to show your vulnerability can break down barriers; the comfort in giving yourself grace; and so much more — so attendees can understand how revealing their “softer sides” can help them to become more effective leaders. \nBy the end of this webinar\, participants will learn: \n\nWhat constitutes soft leadership skills.\nHow to cultivate and deploy soft leadership skills.\nHow to become more effective leaders.\n\n  \n\n\n\n\nSpeaker\n\n\n\n\n \nLeonard Greenberger\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation. URL:https://prsala.org/event/prsa-webinar-from-here-to-sobriety-the-softer-side-of-leadership/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240606T150000 DTEND;TZID=America/Los_Angeles:20240606T160000 DTSTAMP:20260408T221344 CREATED:20240604T193937Z LAST-MODIFIED:20240604T195844Z UID:24436-1717686000-1717689600@prsala.org SUMMARY:The Museum of Public Relations: Pride\, Prejudice\, and Politics Webinar DESCRIPTION:Thursday\, June 6\, 2024\, 6pm ET / 3PM PST\nCo-produced with PRSA\n \nREGISTER for this event over ZOOM \nAdmission is FREE \n  \nPride\, Prejudice\, and Politics\nCommunicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media\, culture\, and politics\, we are also under unrelenting attack at the legislative level in many states\, and many of our most vulnerable are being targeted in schools\, religious institutions\, libraries\, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks. \nHow can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHOST Cathy Renna (she/her)\,\nCommunication Director\, National LGBTQ Task Force \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKEYNOTE Sandra Perez (she/her)\, Executive Director\, NYC Pride | Heritage of Pride \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaeve DuVally (she/her)\, Principal\, Glasheen & Co. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAndy Slaughter (he/him)\, Corporate Communications Strategist\, Amazon \n  URL:https://prsala.org/event/the-museum-of-public-relations-pride-prejudice-and-politics-webinar/ CATEGORIES:Other Events,PRSA,Webinar ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/banner-Pride-20204-stonewall-LR.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240605T090000 DTEND;TZID=America/Los_Angeles:20240605T100000 DTSTAMP:20260408T221344 CREATED:20240415T194357Z LAST-MODIFIED:20240415T194357Z UID:24273-1717578000-1717581600@prsala.org SUMMARY:PRSA: APR: Nuts and Bolts – APR Examination DESCRIPTION:APR: Nuts and Bolts – APR Examination\nWednesday\, June 5 from Noon-1 p.m. ET \nThis session will focus on the APR exam and discuss the knowledge\, skills and abilities (KSAs) that it evaluates. It will explain how test questions are formatted and the candidate experience with the exam. \nPresenter\nAshley Manz\, APR \n  \nThis webinar is FREE to members. \nRSVP HERE URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination-2/ CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240515T120000 DTEND;TZID=America/Los_Angeles:20240515T130000 DTSTAMP:20260408T221344 CREATED:20240415T194044Z LAST-MODIFIED:20240415T194044Z UID:24271-1715774400-1715778000@prsala.org SUMMARY:PRSA Webinar: How Can Practitioners Make Their Crisis Communication Evidence-based? DESCRIPTION:How Can Practitioners Make Their Crisis Communication Evidence-based?\nMay 15\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to hear Jo Detavernier\, APR\, SCMP\, principal of Detavernier Strategic Communication\, explain what an evidence-based approach to crisis communication entails. \nDetavernier will give his audience an introduction to established and emerging crisis communication research. Among the “classics” he will discuss are Situational Crisis Communication Theory and Stealing Thunder Theory. His venture into the realm of emerging research will include among other things recent findings about the impact of vocal cues on crisis communication and academic research into how heuristic biases lead communicators astray. Detavernier also will discuss how practitioners can implement academic insights into how they help organizations prepare for and conduct crisis communication. \nBy the end of this webinar\, participants will be able to: \n\nUnderstand what an “evidence-based” approach to their discipline entails.\nApply Situational Crisis Communication Theory and Stealing Thunder Theory.\nApply insights from a selection of research from emerging and adjacent fields of inquiry.\nIncorporate an evidence-based approach into their crisis communication plans and training programs.\n\n\n\n\n\nSpeaker\n\n\n\n \nJo Detavernier\, APR\, SCMP\n\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation. URL:https://prsala.org/event/prsa-webinar-how-can-practitioners-make-their-crisis-communication-evidence-based/ CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240509T120000 DTEND;TZID=America/Los_Angeles:20240509T130000 DTSTAMP:20260408T221344 CREATED:20240415T193906Z LAST-MODIFIED:20240415T193928Z UID:24268-1715256000-1715259600@prsala.org SUMMARY:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources DESCRIPTION:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources\nMay 9\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nThe past two reports published by the Commission on Public Relations Education (2017\, 2023) found that public relations practitioners were not satisfied with the ethics skills of young professionals\, so a new study was conducted that focused on identifying what are the essential ethics skills and which of these are perceived as lacking in our profession today. \nThe insights are based on a national survey with more than 300 public relations professionals followed by a second national survey with both public relations professionals and educators. Their personal perceptions of preparedness to serve as ethics advisers in their organization were assessed. They were also asked to identify the most common ethical issues facing them today. Some of the results may be considered surprising. \nBy the end of this webinar\, participants will: \n\nDiscover what are the essential ethics skills in public relations today.\nAssess their own mastery of these core ethics skills.\nLearn about resources available for enhancing their ethics skills.\n\n\n\n\n\nSpeaker\n\n\n\n\n \nMarlene Neill\, Ph.D.\, APR\, Fellow PRSA\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs in ethics for this webinar. \n\nLearn more about Accreditation. URL:https://prsala.org/event/prsa-storytellers-series-essential-ethics-competencies-in-public-relations-common-deficiencies-and-helpful-resources/ CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240424T110000 DTEND;TZID=America/Los_Angeles:20240424T120000 DTSTAMP:20260408T221344 CREATED:20240415T193104Z LAST-MODIFIED:20240415T194851Z UID:24264-1713956400-1713960000@prsala.org SUMMARY:PRSA Webinar: APR Panel Presentation: Secrets to Success DESCRIPTION:APR Panel Presentation: Secrets to Success\nApril 24\, 2024 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her Accreditation process. \nYou will learn how to present your research\, planning\, implementation and evaluation (RPIE) work\, have a chance to ask questions and see why the project won national and regional awards. \n\n\n\n\nSpeaker\n\n\n\n \nJuanita Traughber\, MBA\, APR\n\n\n\n\nRegister Now\n\n\nEvent is FREE to members. URL:https://prsala.org/event/prsa-webinar-apr-panel-presentation-secrets-to-success/ CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240417T130000 DTEND;TZID=America/Los_Angeles:20240417T140000 DTSTAMP:20260408T221344 CREATED:20240415T192850Z LAST-MODIFIED:20240415T194627Z UID:24262-1713358800-1713362400@prsala.org SUMMARY:PRSA Webinar: Boost Your News Writing Skills DESCRIPTION:Boost Your News Writing Skills\nApril 17\, 2024 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\n\n\nMany of today’s communicators enter the field of public relations without ever having worked in a newsroom. Yet those same professionals are tasked with writing news releases\, contributed articles and advertorials where news editors and reporters are the target audience and gatekeepers. \nBy the end of this informative\, interactive webinar\, participants will be able to: \n\nCraft high-impact news releases.\nCapture an editor’s attention quickly.\nMake their news stories easier to read and understand.\nIdentify the most popular news topic among all readers.\nUnderstand the differences between advertorials and contributed articles.\nKnow when not to send out a news announcement.\n\nFREE TO MEMBERS.  \nRSVP HERE URL:https://prsala.org/event/prsa-webinar-boost-your-news-writing-skills/ CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20231015 DTEND;VALUE=DATE:20231018 DTSTAMP:20260408T221344 CREATED:20221205T195506Z LAST-MODIFIED:20221205T195506Z UID:22436-1697328000-1697587199@prsala.org SUMMARY:2023 PRSA ICON DESCRIPTION:Plan Now and Save Money on ICON 2023 in Music City\nICON 2023 will bring its special blend of incomparable networking and professional development opportunities for public relations and communications professionals to Nashville\, Tennessee\, Oct. 15-17 at the Gaylord Opryland Resort & Convention Center. Join your fellow attendees from all over the map to share insights and explore new ideas. \nA special Early Bird Discount is in place only until Dec. 31\, 2022\, for ICON 2023.\nTake advantage of this cost-effective\, limited-time offer. It’s the lowest rate that will ever be offered for ICON 2023! Register Now! \nREGISTER HERE: \nhttps://www.prsa.org/conferences-and-awards/icon-2023 URL:https://prsala.org/event/2023-prsa-icon/ LOCATION:Nashville\, Tennessee\, United States CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230621T090000 DTEND;TZID=America/Los_Angeles:20230621T094500 DTSTAMP:20260408T221344 CREATED:20230510T211403Z LAST-MODIFIED:20230510T211458Z UID:23037-1687338000-1687340700@prsala.org SUMMARY:PRSA - APR: Nuts and Bolts - APR Examination DESCRIPTION:Do you want to learn more about the Panel Presentation Process? Join us for the next APR Nuts & Bolts Series event as Becky Best\, APR outlines the protocol and what to expect when a candidate presents to a panel of APRs. \nHave you ever thought about earning Accreditation in Public Relations (APR)? Do you have questions about the APR process? If so\, PRSA has the perfect forum for you. \nJoin us online for the next event to learn all about the APR process and have your questions answered: \nWebinar Schedule\nAPR: Nuts and Bolts – APR Examination\nWednesday\, June 21 at Noon-12:45 p.m. ET \nRegister >> http://bit.ly/3Zxzh0j URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination/ CATEGORIES:PRSA END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230517T090000 DTEND;TZID=America/Los_Angeles:20230517T094500 DTSTAMP:20260408T221344 CREATED:20230510T210939Z LAST-MODIFIED:20230510T211059Z UID:23032-1684314000-1684316700@prsala.org SUMMARY:PRSA - APR: Nuts and Bolts – APR Panel Presentation DESCRIPTION:Do you want to learn more about the Panel Presentation Process? Join us for the next APR Nuts & Bolts Series event as Becky Best\, APR outlines the protocol and what to expect when a candidate presents to a panel of APRs. \nHave you ever thought about earning Accreditation in Public Relations (APR)? Do you have questions about the APR process? If so\, PRSA has the perfect forum for you. \nJoin us online for the next events to learn all about the APR process and have your questions answered: \nWebinar Schedule\nAPR: Nuts and Bolts – APR Panel Presentation\nWednesday\, May 17 at Noon-12:45 p.m. ET \nAPR: Nuts and Bolts – APR Examination\nWednesday\, June 21 at Noon-12:45 p.m. ET \nRegister >> http://bit.ly/3Zxzh0j URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-panel-presentation/ CATEGORIES:PRSA END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230426 DTEND;VALUE=DATE:20230429 DTSTAMP:20260408T221344 CREATED:20221205T193555Z LAST-MODIFIED:20221205T193555Z UID:22433-1682467200-1682726399@prsala.org SUMMARY:2023 PRSA Western District Conference DESCRIPTION:Plan to join the 2023 PRSA Western District Conference in Tuscon from April 26-28! \nTake advantage of the Early Bird Registration – NOW: https://lnkd.in/eqrK6PxH URL:https://prsala.org/event/2023-prsa-western-district-conference/ LOCATION:The Westin La Paloma Resort & Spa\, Tucson\, AZ\, United States CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20221113T080000 DTEND;TZID=America/Los_Angeles:20221115T170000 DTSTAMP:20260408T221344 CREATED:20211209T214319Z LAST-MODIFIED:20211209T214718Z UID:20857-1668326400-1668531600@prsala.org SUMMARY:PRSA: ICON 2022 DESCRIPTION:
ICON 2022 \nDallas-Fort Worth \nNov. 13 – 15\, 2022 \nGaylord Texan Resort\, Grapevine\, Texas\nJoin us in Dallas-Fort Worth for ICON 2022\, which we plan to hold in person for the first time since 2019! \nOur headquarters hotel for PRSA and PRSSA will be the one-of-a-kind Gaylord Texan Resort & Convention Center\, where we’ll be celebrating PRSA’s 75th Anniversary. ICON 2022 will present top-notch thought leaders\, an extensive array of breakout sessions\, networking opportunities\, and more. You’ll be able to enhance your perspective and skillsets\, renew old friendships and make new contacts\, and meet representatives from leading industry service providers. \nCLICK HERE FOR MORE INFO & REGISTRATION URL:https://prsala.org/event/prsa-icon-2022/ LOCATION:Gaylord Texan Resort\, Grapevine\, Texas\, 1501 Gaylord Trail\,\, Grapevine\,\, TX\, 76051\, United States CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220224T123000 DTEND;TZID=America/Los_Angeles:20220224T131500 DTSTAMP:20260408T221344 CREATED:20220214T221420Z LAST-MODIFIED:20220214T222222Z UID:21130-1645705800-1645708500@prsala.org SUMMARY:PRSA-LA: Love is in the air… and at PRSA-LA! Empowering Partnerships\, a webinar on how to spice up your brand with modern strategic partnerships. DESCRIPTION:In the month of love\, join PRSA-LA to hang out with PR maven Trisha Cole and talk about approaching professional collaborations with love\, appreciation and affection— the makings of any successful relationship!\n\nThursday\, February 24 at 12:30 – 1:15 pm PT\nEmpowering Partnerships\, a webinar on how to spice up your brand with modern strategic partnerships.\nVia Zoom\nRSVP HERE\n\nLearn about the greatest brand love stories and how you can create your own happily ever after!\n\n\nCOST: FREE for PRSA-LA members\, $15 for non-members\, $10 for PRSSA and Young Professional members\nNot a member? Join here now!\n\n\nPresenter: TRISHA COLE\n\nConnector of People and Places. Honest and Enthusiastic Storyteller. Generator of Impactful Partnerships. Brainstormer of Possibly Too Many Ideas. Trisha Cole is what you might call a modern-day matchmaker. As a Partner and Managing Director at Wagstaff Media & Marketing for 20 years\, she helped hotels\, restaurants and chefs\, travel destinations\, and products gain exposure in meaningful ways—whether that was through introductions to media outlets\, or by creating dynamic partnerships and events. Some of her past clients included Mii amo and Enchantment in Sedona\, Ojai and Beverly Hills’ Tourism Boards\, the states of South Australia and Western Australia\, Petrossian Caviar\, and restaurants such as n/naka. Some of her current clients include Alisal Ranch\, ACME Hotels\, Cuyama Buckhorn\, Playa Viva and Shoo for Good. Trisha’s passion lies in making targeted\, high-level connections between brands/personalities and top media\, and forming interesting partnerships and guest experiences. She also serves as a valuable resource to many for where to eat\, stay and explore\, and often overhears the phrase “Trust Trisha”.\n\n\n\nRSVP HERE URL:https://prsala.org/event/love-is-in-the-air-and-at-prsa-la/ CATEGORIES:PRSA END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220222T140000 DTEND;TZID=America/Los_Angeles:20220222T150000 DTSTAMP:20260408T221344 CREATED:20220209T215055Z LAST-MODIFIED:20220209T215224Z UID:21089-1645538400-1645542000@prsala.org SUMMARY:PRSA: Diverse Dialogues - Building a Better Workplace for Black Employees DESCRIPTION:This webinar will feature a select panel of experts who will share their experiences as Black and African American PR pros. They will also focus on the current challenges organizations face in recruiting and retaining Black PR talent\, and rising opportunities for BIPOC members to make their voices heard. \nYou’ll learn about their professional journeys as well as some of the challenges they’ve faced and victories they’ve celebrated along the way. Most importantly\, you will hear how you can be an ally\, and continue to grow and progress in your own Diversity\, Equity and Inclusion (DEI) efforts. \nAt the end of this webinar\, you will gain: \n\nA basic knowledge of historical facts about notable Black PR professionals.\nExamples of transformative strategies and tactics to apply to your work\, organization and teams.\nIdeas on how to drive advocacy for Black PR pros in the workplace.\n\nThis Diverse Dialogues panel discussion is hosted by the PRSA National Diversity and Inclusion Committee and the PRSA Black Voices Affinity Group. \nSpeakers\n\nSheryl Battles\, Vice President Global Diversity\, Inclusion and Engagement\, Pitney Bowes\nDaphne Dickerson\, Group Director\, Strategic Communications\, Coca-Cola\nVictor R. Scott II\, Vice President and Chief Communications Officer\, Pharmaceutical Segment\, Cardinal Health\nLaTricia Harper Woods\, APR\, Owner\, Mahogany Xan Communications\, LLC\n\nModerator\n\nNetta Conyers-Haynes\, Vice President\, Communications\, Sequoia Consulting Group\n\nThis PRSA event is FREE to PRSA members and student members. \nREGISTER HERE. URL:https://prsala.org/event/prsa-diverse-dialogues-building-a-better-workplace-for-black-employees/ CATEGORIES:PRSA,Webinar ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211117T130000 DTEND;TZID=America/Los_Angeles:20211117T140000 DTSTAMP:20260408T221344 CREATED:20211102T220722Z LAST-MODIFIED:20211102T221144Z UID:20696-1637154000-1637157600@prsala.org SUMMARY:PRSA Storytellers: The PR Pro’s Role in Confronting the Misinformation Crisis DESCRIPTION:THIS EVENT IS FREE TO PRSA MEMBERS & STUDENT MEMBERS. \n  \nThe misinformation crisis is now rampant in politics\, environmental issues\, health and technology. As public relations professionals\, we understand the dangers of echo chambers\, disinformation campaigns\, biased reporting and poor research. But how do we fulfill our obligation to support the right to free expression\, while also slowing the spread of false information? How do we protect our companies from harm?\nThis session will bring together corporate and PR leaders to share the lessons they’ve learned\, explore best-practice risk mitigation for companies\, and suggest longer-term solutions to the crisis. \n  \nREGISTER HERE \n  URL:https://prsala.org/event/prsa-storytellers-the-pr-pros-role-in-confronting-the-misinformation-crisis/ CATEGORIES:PRSA ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211005T180000 DTEND;TZID=America/Los_Angeles:20211005T190000 DTSTAMP:20260408T221344 CREATED:20210904T024036Z LAST-MODIFIED:20210904T024226Z UID:20348-1633456800-1633460400@prsala.org SUMMARY:PRSA Webinar: Brand Reputation and Crisis Management DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nBrand Reputation and Crisis Management \nOct. 5\, 2021 • 6-7pm PT \nJoin us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a “crisis ready” culture\, leveraging both internal and external communication tools while preserving business continuity. URL:https://prsala.org/event/prsa-webinar-brand-reputation-and-crisis-management/ CATEGORIES:PRSA END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210921T180000 DTEND;TZID=America/Los_Angeles:20210921T190000 DTSTAMP:20260408T221344 CREATED:20210904T023444Z LAST-MODIFIED:20210904T024309Z UID:20346-1632247200-1632250800@prsala.org SUMMARY:PRSA Webinar: PRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nPRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other \nSeptember 21\, 2021 6-7 pm PT\nJoin this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities. URL:https://prsala.org/event/prsa-webinar-prsa-storytellers-stay-humble-and-keep-your-head-down-a-conversation-on-ethics-like-none-other/ CATEGORIES:PRSA END:VEVENT END:VCALENDAR