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DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260311T195631Z
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/DD-Agility_FT.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260413T000000
DTEND;TZID=America/Los_Angeles:20260415T000000
DTSTAMP:20260406T205014Z
CREATED:20260406T205014Z
LAST-MODIFIED:20260406T205014Z
UID:32402-1776038400-1776211200@prsala.org
SUMMARY:PRSA Counselors Academy 2026 Conference  April 13-15\, 2026 | Carlsbad\, California
DESCRIPTION:PRSA Counselors Academy 2026 Conference \nApril 13-15\, 2026 | Carlsbad\, California \nHere is an opportunity to attend the PRSA Counselors Academy 2026 Conference at a Special One-Day Pass Rate (Tuesday\, April 14 only) designed to make the event more accessible\, particularly for small PR firm owners and senior leaders who are not able to attend the full conference. \nOne-Day Pass (Tuesday\, April 14): $795 \nPRSA Counselors Academy focuses on supporting agency owners and leaders through peer-to-peer learning\, business growth\, and leadership development. The conference brings together PR firm leaders from across the country for highly practical\, operator-focused sessions. \nMore details and registration here: \nhttps://www.prsa.org/home/get-involved/professional-interest-sections/counselors-academy/prsa-counselors-academy-2026-section-conference#registration \n \n\n 
URL:https://prsala.org/event/prsa-counselors-academy-2026-conference-april-13-15-2026-carlsbad-california/
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/prsa-counselor-aca.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260429T000000
DTEND;TZID=America/Los_Angeles:20260501T000000
DTSTAMP:20260410T202837Z
CREATED:20260410T202726Z
LAST-MODIFIED:20260410T202837Z
UID:32439-1777420800-1777593600@prsala.org
SUMMARY:PRSA: APR Virtual Boot Camp
DESCRIPTION:APR Virtual Boot Camp \n April 29-May 1\, 2026 \nThe APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation\, and take the Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. \nPricing ranges from $100-$500. Register by April 15. \nMore resources: \nAPR Panel Presentation: Secrets to Success \nView this FREE PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her accreditation process. \nThis webinar teaches how to present a campaign’s research\, planning\, implementation and evaluation (RPIE) work\, and answer tough questions. The webinar also shows why the project won national and regional awards. \nRefreshed Brochure \nGet answers to APR questions in this refreshed brochure. \nContact PRSA-LA APR Chair Justin Glover at justin@communicationslab.com to start your APR journey.
URL:https://prsala.org/event/prsa-apr-virtual-boot-camp/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/APR-LOGO-2026.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260430T180000
DTEND;TZID=America/Los_Angeles:20260430T200000
DTSTAMP:20260428T192749Z
CREATED:20260424T211958Z
LAST-MODIFIED:20260428T192749Z
UID:32492-1777572000-1777579200@prsala.org
SUMMARY:PRSA-LA\, PRSA and PRSSA Hangout and Mixer
DESCRIPTION:Join PRSA-LA and USC PRSSA for a PRSA/PRSSA/Emerging Professionals Hangout and Mixer on Thursday\, 4/30 from 6PM to 8PM at Arts District Brewing Company (828 Traction Ave\, Los Angeles\, CA 90013).  \nThis event\, generously sponsored by AIJ Communications\, is simply an opportunity to casually socialize\, network and catch-up with fellow students\, emerging professionals and seasoned professional from across the Greater Los Angeles Area! We also want to celebrate and acknowledge PRSSA seniors as they countdown toward graduation!  \nNote: Guests under 21 are welcome until 7PM. Free to attend. \nIf you have any questions\, please feel free to reach out to PRSA-LA PRSSA/Emerging Professionals Committee Members Keenan Kurihara (kkurihara@flintridgeprep.org) or Ajay Benmoin (ajaybenmoin@gmail.com) or USC PRSSA President Taylor Altman (taltman@usc.edu) if you have any questions!  \nRSVP HERE
URL:https://prsala.org/event/prsa-la-x-prssa-hangout-mixer/
LOCATION:Arts District Brewing Company\, 828 Traction Ave\, Los Angeles\, CA\, 90013
CATEGORIES:PRSA,PRSA-LA,PRSSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/PRSSA-Mixer-date.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260729T100000
DTEND;TZID=America/Los_Angeles:20260729T100000
DTSTAMP:20260727T234121Z
CREATED:20260727T232817Z
LAST-MODIFIED:20260727T234121Z
UID:32858-1785319200-1785319200@prsala.org
SUMMARY:PRSA: Strategies & Tactics Live 
DESCRIPTION:PRSA Event: Strategies & Tactics Live  \nJoin us for the next Strategies & Tactics Live on July 29 at 1 p.m. ET as Mike Neumeier\, APR\, CEO of Arketi Group\, discusses findings from the new CMO Signals & Shifts research and what they reveal about the future of communications leadership. \n Sign up to attend
URL:https://prsala.org/event/prsa-strategies-tactics-live/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260820T103000
DTEND;TZID=America/Los_Angeles:20260820T113000
DTSTAMP:20260727T233521Z
CREATED:20260727T232230Z
LAST-MODIFIED:20260727T233521Z
UID:32854-1787221800-1787225400@prsala.org
SUMMARY:PRSA:  Lead on LinkedIn: A Bootcamp for Health Communicators
DESCRIPTION:PRSA Event: Lead on LinkedIn: A Bootcamp for Health Communicators\nAugust 20\, 2026 1:30 p.m. – 2:30 p.m. (Eastern Daylight Time)\nFREE TO SECTION MEMBER & PRSA MEMBER \nREGISTER HERE \n\n\nLinkedIn has become the platform for professionals to connect with colleagues\, share ideas and strengthen their personal and organizational brands. For health communicators\, it offers an unparalleled opportunity to reach the right audiences—whether you’re advancing public health campaigns\, influencing policy conversations\, or building trust in science. \nIn this interactive session\, Anthony Shop\, co-founder and chief strategy officer at Social Driver and chairman of the National Digital Roundtable\, will share practical insights and real-world examples to help you use LinkedIn more effectively. Together\, we’ll explore how to make the most of your presence on the platform\, including: \n\nHow to optimize your LinkedIn profile to get noticed by reporters\, partners and peers.\nWhen to post from your company page vs. your personal profile and how to balance both.\nThe difference between a LinkedIn Post and a LinkedIn Article and when to use each.\nHow the LinkedIn algorithm influences visibility and whether hashtags matter anymore.\nExamples of thought leaders and organizations who are leading the way on LinkedIn.\n\nWhether you’re new to LinkedIn or looking to take your presence to the next level\, you’ll walk away with actionable tips to strengthen your digital voice and amplify your impact. \nHosted by the Health and Life Sciences Section and made available to all PRSA members. Paid registration for non-Health and Life Sciences Section members includes the live webinar and video playback for one month. \n\n\n\n\nPresenter\n\n\n \n Anthony Shop \n\n\n\nFREE TO SECTION MEMBER & PRSA MEMBER \n\nREGISTER HERE\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
URL:https://prsala.org/event/prsa-lead-on-linkedin-a-bootcamp-for-health-communicators/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260908T120000
DTEND;TZID=America/Los_Angeles:20260908T130000
DTSTAMP:20260727T234010Z
CREATED:20260727T233203Z
LAST-MODIFIED:20260727T234010Z
UID:32861-1788868800-1788872400@prsala.org
SUMMARY:PRSA: Influencer & Reputation Management Panel
DESCRIPTION:PRSA Event: Influencer & Reputation Management Panel\nSeptember 8\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nIn today’s always-on media landscape\, a brand can be built — or broken — with a single post. This panel brings together PR professionals and communications strategists who represent influencers and celebrities to discuss the unique challenges of managing talent reputation in the digital age. Panelists will discuss how to develop and execute a long-term digital strategy for clients\, shape their online identity across platforms\, and position them for partnerships that align authentically with their personal brand. The conversation will also tackle reputation management — from proactively protecting clients against online threats to responding swiftly and strategically during controversy. \nMusic executive Catrise Johnson moderates this panel\, including: \n\nMaggie Faircloth\, senior account director at Sunshine Sachs Morgan & Lylis\nFanan Hailu\, director of influencer innovation and strategy at CFG\nT’Keyah Hayes\, publicity manager at The Forefront Group\n\nHosted by the Entertainment and Sports Section and made available to all PRSA members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month. \n\n\n\n\nPresenters\n\n\n \n Maggie Faircloth  \n\n\n \n Fanan Hailu  \n\n\n \n T’Keyah Hayes  \n\n\n \n Catrise Johnson \nFREE TO SECTION MEMBER & PRSA MEMBER \n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
URL:https://prsala.org/event/prsa-influencer-reputation-management-panel/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260923T120000
DTEND;TZID=America/Los_Angeles:20260923T130000
DTSTAMP:20260727T233931Z
CREATED:20260727T233931Z
LAST-MODIFIED:20260727T233931Z
UID:32865-1790164800-1790168400@prsala.org
SUMMARY:PRSA: Non-Boring Compliance! Your Guide to APR Renewal & Ethics Mastery
DESCRIPTION:PRSA Event: Non-Boring Compliance! Your Guide to APR Renewal & Ethics Mastery\nSeptember 23\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nFree to PRSA & Non Members \n\n\nRegister Now\n\n\n\nStaying current with your APR credential should feel empowering\, not overwhelming. This engaging webinar breaks down the APR renewal process into clear\, manageable steps while showing how ethics can be a practical and energizing part of your professional growth. Participants will learn how to track renewal activities\, identify opportunities to earn continuing education credits and approach ethics requirements with confidence and relevance. Whether your renewal deadline is approaching or you simply want a smarter system for staying prepared\, this session will help you replace last-minute scrambling with a practical plan for meeting renewal requirements. \nAttendees will learn: \n\nThe key components of APR renewal\, including continuing education requirements and the ethics requirement.\nFour practical ways to document professional development activities throughout the renewal cycle.\nFour steps for building a simple renewal plan that keeps you organized\, confident and on track.\nFour valuable insights from both a seasoned APR and a newer practitioner\, helping you tailor your approach based on where you are in the renewal cycle.\n\nThis webinar is presented in partnership with the PRSA Alabama Chapter and its Ethics Committee. \n\n\n\n\nPresenter\n\n \n Denise Berkhalter Miller\, MSM\, APR \nFree to PRSA & Non Members \n\n\nRegister Now
URL:https://prsala.org/event/prsa-non-boring-compliance-your-guide-to-apr-renewal-ethics-mastery/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261018T080000
DTEND;TZID=America/Los_Angeles:20261020T123000
DTSTAMP:20260727T234728Z
CREATED:20260727T234728Z
LAST-MODIFIED:20260727T234728Z
UID:32869-1792310400-1792499400@prsala.org
SUMMARY:
DESCRIPTION:ICON 2026\nOCTOBER 18 – 20\nOrlando\, Fla.\nREGISTRATION AND MORE INFORMATION HERE \n  \n 
URL:https://prsala.org/event/32869/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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