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DTSTART;TZID=America/Los_Angeles:20240627T120000
DTEND;TZID=America/Los_Angeles:20240627T130000
DTSTAMP:20260409T000952
CREATED:20240604T203648Z
LAST-MODIFIED:20240604T203712Z
UID:24452-1719489600-1719493200@prsala.org
SUMMARY:PRSA:  PRSA ENS Social Networking Event
DESCRIPTION:PRSA ENS Social Networking Event\nHosted by PRSA Entertainment and Sports. \nThursday\, June 27\n3 p.m. ET/ 12 noon PST \nEVENT IS FREE TO ALL \n\nREGISTER HERE\n\nOur virtual networking event moderated by Chandra Gore of Chandra Gore Consulting presents a fantastic opportunity for professionals like yourself to connect\, collaborate\, and expand your network within the Entertainment and Sports Industry. Space is limited\, so please save your spot!
URL:https://prsala.org/event/prsa-prsa-ens-social-networking-event/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260409T000952
CREATED:20240604T194709Z
LAST-MODIFIED:20240604T195659Z
UID:24442-1719316800-1719320400@prsala.org
SUMMARY:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
DESCRIPTION:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org \nJune 25\, 2024  \n12:00 p.m. – 1:00 p.m. (PST) \nEVENT IS FREE TO PRSA MEMBERS \nREGISTER HERE \n\n\nInformation is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out\, team goals get misaligned\, culture starts to suffer\, and trust and transparency begin to disappear within an organization. \nSmart Brevity is helping top communicators keep teams connected\, supported and sprinting in the same direction. \nJoin Emily Inverso\, head of content and communication strategy at Axios HQ to learn: \n\nSmart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.\nCommunication strategy: Get a peek at the “Up\, Down & Around” approach that creates org-wide transparency.\nSmart Brevity before & after: An Axios editor will do a live\, on-screen edit to illustrate the impact this style can have.\n\nSpeaker\n\n\n\n\n \nEmily Inverso
URL:https://prsala.org/event/prsa-storytellers-smart-brevity-how-to-spark-and-spread-better-comms-practices-at-your-org/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240620T090000
DTEND;TZID=America/Los_Angeles:20240620T100000
DTSTAMP:20260409T000952
CREATED:20240604T194451Z
LAST-MODIFIED:20240604T194451Z
UID:24440-1718874000-1718877600@prsala.org
SUMMARY:PRSA: APR+M Process and Overview: Everything You Need to Know
DESCRIPTION:APR+M Process and Overview: Everything You Need to Know \nJune 20\, 2024 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time) \nEVENT IS FREE TO ALL. REGISTER HERE \n\n\n  \nJoin this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry! \nMilitary communicators who hold the Accreditation in Public Relations + Military (APR+M) will host an engaging and informative session that will cover all the necessary steps and requirements for obtaining APR+M including the application process\, the panel presentation\, exam and maintaining the accreditation in the future. \nWhether you are a public affairs officer or enlisted servicemember\, civilian communicator or contractor\, this webinar is a must-attend for anyone looking to enhance their professional credentials and distinguish themselves amongst the ranks of military PR pros! \nDon’t miss out on this valuable opportunity to learn from defense industry experts and take your career to the next level. \nSpeakers\n\nCmdr. Beth Teach\, APR+M\, U.S. Naval Air Forces Public Affairs Officer\nSaba Brown\, APR+M\, Secretary of the Air Force\, Office of Public Affairs\, Chief\, Leadership Development
URL:https://prsala.org/event/prsa-aprm-process-and-overview-everything-you-need-to-know/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240613T120000
DTEND;TZID=America/Los_Angeles:20240613T130000
DTSTAMP:20260409T000952
CREATED:20240415T194531Z
LAST-MODIFIED:20240604T201222Z
UID:24275-1718280000-1718283600@prsala.org
SUMMARY:PRSA Webinar: From Here to Sobriety: The Softer Side of Leadership
DESCRIPTION:From Here to Sobriety: The Softer Side of Leadership \nJune 13\, 2024\n3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) / 12 p.m. – 1 p.m. (PST) \nFREE TO PRSA MEMBERS. \nRegister Now\n\n\nToo often leaders feel they must be strong\, tough and decisive\, that to admit or show weakness will only undercut them and make them ineffective leaders. That is how Leonard Greenberger\, vice president of AKCG\, felt until he experienced a medical crisis because of years of prescription drug abuse. \nAfter a week on a psych ward\, five weeks in rehab\, 20 weeks of intensive outpatient therapy and more than two years of sobriety\, he has come to understand that all of that is exactly wrong. \nIn this PRSA Learning Webinar\, Greenberger will share these hard-won lessons — how asking for help is a sign of strength; the importance of being present for those you care about most; how being willing to show your vulnerability can break down barriers; the comfort in giving yourself grace; and so much more — so attendees can understand how revealing their “softer sides” can help them to become more effective leaders. \nBy the end of this webinar\, participants will learn: \n\nWhat constitutes soft leadership skills.\nHow to cultivate and deploy soft leadership skills.\nHow to become more effective leaders.\n\n  \n\n\n\n\nSpeaker\n\n\n\n\n \nLeonard Greenberger\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-from-here-to-sobriety-the-softer-side-of-leadership/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240606T150000
DTEND;TZID=America/Los_Angeles:20240606T160000
DTSTAMP:20260409T000952
CREATED:20240604T193937Z
LAST-MODIFIED:20240604T195844Z
UID:24436-1717686000-1717689600@prsala.org
SUMMARY:The Museum of Public Relations: Pride\, Prejudice\, and Politics Webinar
DESCRIPTION:Thursday\, June 6\, 2024\, 6pm ET / 3PM PST\nCo-produced with PRSA\n \nREGISTER for this event over ZOOM  \nAdmission is FREE \n  \nPride\, Prejudice\, and Politics\nCommunicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media\, culture\, and politics\, we are also under unrelenting attack at the legislative level in many states\, and many of our most vulnerable are being targeted in schools\, religious institutions\, libraries\, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks. \nHow can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHOST Cathy Renna (she/her)\,\nCommunication Director\, National LGBTQ Task Force \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKEYNOTE Sandra Perez (she/her)\, Executive Director\, NYC Pride | Heritage of Pride \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaeve DuVally (she/her)\, Principal\, Glasheen & Co. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAndy Slaughter (he/him)\, Corporate Communications Strategist\, Amazon \n 
URL:https://prsala.org/event/the-museum-of-public-relations-pride-prejudice-and-politics-webinar/
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/banner-Pride-20204-stonewall-LR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240605T090000
DTEND;TZID=America/Los_Angeles:20240605T100000
DTSTAMP:20260409T000952
CREATED:20240415T194357Z
LAST-MODIFIED:20240415T194357Z
UID:24273-1717578000-1717581600@prsala.org
SUMMARY:PRSA: APR: Nuts and Bolts – APR Examination
DESCRIPTION:APR: Nuts and Bolts – APR Examination\nWednesday\, June 5 from Noon-1 p.m. ET \nThis session will focus on the APR exam and discuss the knowledge\, skills and abilities (KSAs) that it evaluates. It will explain how test questions are formatted and the candidate experience with the exam. \nPresenter\nAshley Manz\, APR \n  \nThis webinar is FREE to members. \nRSVP HERE
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination-2/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240515T120000
DTEND;TZID=America/Los_Angeles:20240515T130000
DTSTAMP:20260409T000952
CREATED:20240415T194044Z
LAST-MODIFIED:20240415T194044Z
UID:24271-1715774400-1715778000@prsala.org
SUMMARY:PRSA Webinar: How Can Practitioners Make Their Crisis Communication Evidence-based?
DESCRIPTION:How Can Practitioners Make Their Crisis Communication Evidence-based?\nMay 15\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to hear Jo Detavernier\, APR\, SCMP\, principal of Detavernier Strategic Communication\, explain what an evidence-based approach to crisis communication entails. \nDetavernier will give his audience an introduction to established and emerging crisis communication research. Among the “classics” he will discuss are Situational Crisis Communication Theory and Stealing Thunder Theory. His venture into the realm of emerging research will include among other things recent findings about the impact of vocal cues on crisis communication and academic research into how heuristic biases lead communicators astray. Detavernier also will discuss how practitioners can implement academic insights into how they help organizations prepare for and conduct crisis communication. \nBy the end of this webinar\, participants will be able to: \n\nUnderstand what an “evidence-based” approach to their discipline entails.\nApply Situational Crisis Communication Theory and Stealing Thunder Theory.\nApply insights from a selection of research from emerging and adjacent fields of inquiry.\nIncorporate an evidence-based approach into their crisis communication plans and training programs.\n\n\n\n\n\nSpeaker\n\n\n\n \nJo Detavernier\, APR\, SCMP\n\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-how-can-practitioners-make-their-crisis-communication-evidence-based/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240509T120000
DTEND;TZID=America/Los_Angeles:20240509T130000
DTSTAMP:20260409T000952
CREATED:20240415T193906Z
LAST-MODIFIED:20240415T193928Z
UID:24268-1715256000-1715259600@prsala.org
SUMMARY:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
DESCRIPTION:PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources\nMay 9\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nThe past two reports published by the Commission on Public Relations Education (2017\, 2023) found that public relations practitioners were not satisfied with the ethics skills of young professionals\, so a new study was conducted that focused on identifying what are the essential ethics skills and which of these are perceived as lacking in our profession today. \nThe insights are based on a national survey with more than 300 public relations professionals followed by a second national survey with both public relations professionals and educators. Their personal perceptions of preparedness to serve as ethics advisers in their organization were assessed. They were also asked to identify the most common ethical issues facing them today. Some of the results may be considered surprising. \nBy the end of this webinar\, participants will: \n\nDiscover what are the essential ethics skills in public relations today.\nAssess their own mastery of these core ethics skills.\nLearn about resources available for enhancing their ethics skills.\n\n\n\n\n\nSpeaker\n\n\n\n\n \nMarlene Neill\, Ph.D.\, APR\, Fellow PRSA\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs in ethics for this webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-storytellers-series-essential-ethics-competencies-in-public-relations-common-deficiencies-and-helpful-resources/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240424T110000
DTEND;TZID=America/Los_Angeles:20240424T120000
DTSTAMP:20260409T000952
CREATED:20240415T193104Z
LAST-MODIFIED:20240415T194851Z
UID:24264-1713956400-1713960000@prsala.org
SUMMARY:PRSA Webinar: APR Panel Presentation: Secrets to Success
DESCRIPTION:APR Panel Presentation: Secrets to Success\nApril 24\, 2024 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)\n\n\nJoin this PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her Accreditation process. \nYou will learn how to present your research\, planning\, implementation and evaluation (RPIE) work\, have a chance to ask questions and see why the project won national and regional awards. \n\n\n\n\nSpeaker\n\n\n\n \nJuanita Traughber\, MBA\, APR\n\n\n\n\nRegister Now\n\n\nEvent is FREE to members.
URL:https://prsala.org/event/prsa-webinar-apr-panel-presentation-secrets-to-success/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240417T130000
DTEND;TZID=America/Los_Angeles:20240417T140000
DTSTAMP:20260409T000952
CREATED:20240415T192850Z
LAST-MODIFIED:20240415T194627Z
UID:24262-1713358800-1713362400@prsala.org
SUMMARY:PRSA Webinar: Boost Your News Writing Skills
DESCRIPTION:Boost Your News Writing Skills\nApril 17\, 2024 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\n\n\nMany of today’s communicators enter the field of public relations without ever having worked in a newsroom. Yet those same professionals are tasked with writing news releases\, contributed articles and advertorials where news editors and reporters are the target audience and gatekeepers. \nBy the end of this informative\, interactive webinar\, participants will be able to: \n\nCraft high-impact news releases.\nCapture an editor’s attention quickly.\nMake their news stories easier to read and understand.\nIdentify the most popular news topic among all readers.\nUnderstand the differences between advertorials and contributed articles.\nKnow when not to send out a news announcement.\n\nFREE TO MEMBERS.  \nRSVP HERE
URL:https://prsala.org/event/prsa-webinar-boost-your-news-writing-skills/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231015
DTEND;VALUE=DATE:20231018
DTSTAMP:20260409T000952
CREATED:20221205T195506Z
LAST-MODIFIED:20221205T195506Z
UID:22436-1697328000-1697587199@prsala.org
SUMMARY:2023 PRSA ICON
DESCRIPTION:Plan Now and Save Money on ICON 2023 in Music City\nICON 2023 will bring its special blend of incomparable networking and professional development opportunities for public relations and communications professionals to Nashville\, Tennessee\, Oct. 15-17 at the Gaylord Opryland Resort & Convention Center. Join your fellow attendees from all over the map to share insights and explore new ideas. \nA special Early Bird Discount is in place only until Dec. 31\, 2022\, for ICON 2023.\nTake advantage of this cost-effective\, limited-time offer. It’s the lowest rate that will ever be offered for ICON 2023! Register Now! \nREGISTER HERE: \nhttps://www.prsa.org/conferences-and-awards/icon-2023
URL:https://prsala.org/event/2023-prsa-icon/
LOCATION:Nashville\, Tennessee\, United States
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230621T090000
DTEND;TZID=America/Los_Angeles:20230621T094500
DTSTAMP:20260409T000953
CREATED:20230510T211403Z
LAST-MODIFIED:20230510T211458Z
UID:23037-1687338000-1687340700@prsala.org
SUMMARY:PRSA - APR: Nuts and Bolts - APR Examination
DESCRIPTION:Do you want to learn more about the Panel Presentation Process? Join us for the next APR Nuts & Bolts Series event as Becky Best\, APR outlines the protocol and what to expect when a candidate presents to a panel of APRs. \nHave you ever thought about earning Accreditation in Public Relations (APR)? Do you have questions about the APR process? If so\, PRSA has the perfect forum for you. \nJoin us online for the next event to learn all about the APR process and have your questions answered: \nWebinar Schedule\nAPR: Nuts and Bolts – APR Examination\nWednesday\, June 21 at Noon-12:45 p.m. ET \nRegister >> http://bit.ly/3Zxzh0j
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230517T090000
DTEND;TZID=America/Los_Angeles:20230517T094500
DTSTAMP:20260409T000953
CREATED:20230510T210939Z
LAST-MODIFIED:20230510T211059Z
UID:23032-1684314000-1684316700@prsala.org
SUMMARY:PRSA - APR: Nuts and Bolts – APR Panel Presentation
DESCRIPTION:Do you want to learn more about the Panel Presentation Process? Join us for the next APR Nuts & Bolts Series event as Becky Best\, APR outlines the protocol and what to expect when a candidate presents to a panel of APRs. \nHave you ever thought about earning Accreditation in Public Relations (APR)? Do you have questions about the APR process? If so\, PRSA has the perfect forum for you. \nJoin us online for the next events to learn all about the APR process and have your questions answered: \nWebinar Schedule\nAPR: Nuts and Bolts – APR Panel Presentation\nWednesday\, May 17 at Noon-12:45 p.m. ET \nAPR: Nuts and Bolts – APR Examination\nWednesday\, June 21 at Noon-12:45 p.m. ET \nRegister >> http://bit.ly/3Zxzh0j
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-panel-presentation/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230426
DTEND;VALUE=DATE:20230429
DTSTAMP:20260409T000953
CREATED:20221205T193555Z
LAST-MODIFIED:20221205T193555Z
UID:22433-1682467200-1682726399@prsala.org
SUMMARY:2023 PRSA Western District Conference
DESCRIPTION:Plan to join the 2023 PRSA Western District Conference in Tuscon from April 26-28!  \nTake advantage of the Early Bird Registration – NOW: https://lnkd.in/eqrK6PxH
URL:https://prsala.org/event/2023-prsa-western-district-conference/
LOCATION:The Westin La Paloma Resort & Spa\, Tucson\, AZ\, United States
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221113T080000
DTEND;TZID=America/Los_Angeles:20221115T170000
DTSTAMP:20260409T000953
CREATED:20211209T214319Z
LAST-MODIFIED:20211209T214718Z
UID:20857-1668326400-1668531600@prsala.org
SUMMARY:PRSA: ICON 2022
DESCRIPTION:
ICON 2022 \nDallas-Fort Worth \nNov. 13 – 15\, 2022 \nGaylord Texan Resort\, Grapevine\, Texas\nJoin us in Dallas-Fort Worth for ICON 2022\, which we plan to hold in person for the first time since 2019! \nOur headquarters hotel for PRSA and PRSSA will be the one-of-a-kind Gaylord Texan Resort & Convention Center\, where we’ll be celebrating PRSA’s 75th Anniversary. ICON 2022 will present top-notch thought leaders\, an extensive array of breakout sessions\, networking opportunities\, and more. You’ll be able to enhance your perspective and skillsets\, renew old friendships and make new contacts\, and meet representatives from leading industry service providers. \nCLICK HERE FOR MORE INFO & REGISTRATION
URL:https://prsala.org/event/prsa-icon-2022/
LOCATION:Gaylord Texan Resort\, Grapevine\, Texas\, 1501 Gaylord Trail\,\, Grapevine\,\, TX\, 76051\, United States
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220224T123000
DTEND;TZID=America/Los_Angeles:20220224T131500
DTSTAMP:20260409T000953
CREATED:20220214T221420Z
LAST-MODIFIED:20220214T222222Z
UID:21130-1645705800-1645708500@prsala.org
SUMMARY:PRSA-LA: Love is in the air… and at PRSA-LA! Empowering Partnerships\, a webinar on how to spice up your brand with modern strategic partnerships.
DESCRIPTION:In the month of love\, join PRSA-LA to hang out with PR maven Trisha Cole and talk about approaching professional collaborations with love\, appreciation and affection— the makings of any successful relationship!\n\nThursday\, February 24 at 12:30 – 1:15 pm PT\nEmpowering Partnerships\, a webinar on how to spice up your brand with modern strategic partnerships.\nVia Zoom\nRSVP HERE\n\nLearn about the greatest brand love stories and how you can create your own happily ever after!\n\n\nCOST: FREE for PRSA-LA members\, $15 for non-members\, $10 for PRSSA and Young Professional members\nNot a member? Join here now!\n\n\nPresenter: TRISHA COLE\n\nConnector of People and Places. Honest and Enthusiastic Storyteller. Generator of Impactful Partnerships. Brainstormer of Possibly Too Many Ideas. Trisha Cole is what you might call a modern-day matchmaker. As a Partner and Managing Director at Wagstaff Media & Marketing for 20 years\, she helped hotels\, restaurants and chefs\, travel destinations\, and products gain exposure in meaningful ways—whether that was through introductions to media outlets\, or by creating dynamic partnerships and events. Some of her past clients included Mii amo and Enchantment in Sedona\, Ojai and Beverly Hills’ Tourism Boards\, the states of South Australia and Western Australia\, Petrossian Caviar\, and restaurants such as n/naka. Some of her current clients include Alisal Ranch\, ACME Hotels\, Cuyama Buckhorn\, Playa Viva and Shoo for Good. Trisha’s passion lies in making targeted\, high-level connections between brands/personalities and top media\, and forming interesting partnerships and guest experiences. She also serves as a valuable resource to many for where to eat\, stay and explore\, and often overhears the phrase “Trust Trisha”.\n\n\n\nRSVP HERE
URL:https://prsala.org/event/love-is-in-the-air-and-at-prsa-la/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220222T140000
DTEND;TZID=America/Los_Angeles:20220222T150000
DTSTAMP:20260409T000953
CREATED:20220209T215055Z
LAST-MODIFIED:20220209T215224Z
UID:21089-1645538400-1645542000@prsala.org
SUMMARY:PRSA:  Diverse Dialogues - Building a Better Workplace for Black Employees
DESCRIPTION:This webinar will feature a select panel of experts who will share their experiences as Black and African American PR pros. They will also focus on the current challenges organizations face in recruiting and retaining Black PR talent\, and rising opportunities for BIPOC members to make their voices heard. \nYou’ll learn about their professional journeys as well as some of the challenges they’ve faced and victories they’ve celebrated along the way. Most importantly\, you will hear how you can be an ally\, and continue to grow and progress in your own Diversity\, Equity and Inclusion (DEI) efforts. \nAt the end of this webinar\, you will gain: \n\nA basic knowledge of historical facts about notable Black PR professionals.\nExamples of transformative strategies and tactics to apply to your work\, organization and teams.\nIdeas on how to drive advocacy for Black PR pros in the workplace.\n\nThis Diverse Dialogues panel discussion is hosted by the PRSA National Diversity and Inclusion Committee and the PRSA Black Voices Affinity Group. \nSpeakers\n\nSheryl Battles\, Vice President Global Diversity\, Inclusion and Engagement\, Pitney Bowes\nDaphne Dickerson\, Group Director\, Strategic Communications\, Coca-Cola\nVictor R. Scott II\, Vice President and Chief Communications Officer\, Pharmaceutical Segment\, Cardinal Health\nLaTricia Harper Woods\, APR\, Owner\, Mahogany Xan Communications\, LLC\n\nModerator\n\nNetta Conyers-Haynes\, Vice President\, Communications\, Sequoia Consulting Group\n\nThis PRSA event is FREE to PRSA members and student members. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-building-a-better-workplace-for-black-employees/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211117T130000
DTEND;TZID=America/Los_Angeles:20211117T140000
DTSTAMP:20260409T000953
CREATED:20211102T220722Z
LAST-MODIFIED:20211102T221144Z
UID:20696-1637154000-1637157600@prsala.org
SUMMARY:PRSA Storytellers: The PR Pro’s Role in Confronting the Misinformation Crisis
DESCRIPTION:THIS EVENT IS FREE TO PRSA MEMBERS & STUDENT MEMBERS. \n  \nThe misinformation crisis is now rampant in politics\, environmental issues\, health and technology. As public relations professionals\, we understand the dangers of echo chambers\, disinformation campaigns\, biased reporting and poor research. But how do we fulfill our obligation to support the right to free expression\, while also slowing the spread of false information? How do we protect our companies from harm?\nThis session will bring together corporate and PR leaders to share the lessons they’ve learned\, explore best-practice risk mitigation for companies\, and suggest longer-term solutions to the crisis. \n  \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-storytellers-the-pr-pros-role-in-confronting-the-misinformation-crisis/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211005T180000
DTEND;TZID=America/Los_Angeles:20211005T190000
DTSTAMP:20260409T000953
CREATED:20210904T024036Z
LAST-MODIFIED:20210904T024226Z
UID:20348-1633456800-1633460400@prsala.org
SUMMARY:PRSA Webinar: Brand Reputation and Crisis Management
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nBrand Reputation and Crisis Management \nOct. 5\, 2021 • 6-7pm PT \nJoin us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a “crisis ready” culture\, leveraging both internal and external communication tools while preserving business continuity.
URL:https://prsala.org/event/prsa-webinar-brand-reputation-and-crisis-management/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210921T180000
DTEND;TZID=America/Los_Angeles:20210921T190000
DTSTAMP:20260409T000953
CREATED:20210904T023444Z
LAST-MODIFIED:20210904T024309Z
UID:20346-1632247200-1632250800@prsala.org
SUMMARY:PRSA Webinar: PRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nPRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other \nSeptember 21\, 2021 6-7 pm PT\nJoin this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
URL:https://prsala.org/event/prsa-webinar-prsa-storytellers-stay-humble-and-keep-your-head-down-a-conversation-on-ethics-like-none-other/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210909T180000
DTEND;TZID=America/Los_Angeles:20210909T190000
DTSTAMP:20260409T000953
CREATED:20210904T022503Z
LAST-MODIFIED:20210904T024344Z
UID:20341-1631210400-1631214000@prsala.org
SUMMARY:PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nPRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond \nSeptember 9\, 2021 • 6-7 pm PT\nJoin this webinar to learn how the principles of ethical integrity can form the foundation for organizational success\, and discover how to have a harmonious relationship with the media\, even when the press wants information that could compromise operational security.
URL:https://prsala.org/event/prsa-storytellers-ethical-communications-in-the-military-eliminating-the-say-do-gap-on-the-battlefield-and-beyond/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210525T180000
DTEND;TZID=America/Los_Angeles:20210525T193000
DTSTAMP:20260409T000953
CREATED:20210315T223221Z
LAST-MODIFIED:20210526T002842Z
UID:19873-1621965600-1621971000@prsala.org
SUMMARY:PRSA-LA Clubhouse Event: Testimony Tuesdays - An Honest Discussion on #StopAsianHate
DESCRIPTION:PRSA-LA Clubhouse Event – Testimony Tuesdays: An Honest Discussion on #StopAsianHate \nWe’re back on Clubhouse on Tuesday\, May 25 from 6:00 p.m. to 7:30 p.m. PT/ 9:00 p.m. to 10:30 p.m. ET\, for “Testimony Tuesdays: #StopAsianHate.” \nCLICK HERE TO JOIN \nAs we close out AAPI Heritage Month we at PRSA-LA and our friends at AAJA-LA are teaming up to create a safe space to have this honest discussion on #StopAsianHate and #StopAAPIHate with journalists and PR professionals and how they are coping and dealing with Anti-Asian sentiments out in the field\, why this is happening\, why it has been happening for years\, the historical context\, and how we can get more support from fellow communities. \nHosts and Featured Speakers: \n \nSusan Hirasuna\nAnchor & Reporter\, KTTV-TV \n \nTiffany Woo\nSenior Media Director\, Press Pass LA PR + Social \n \nBill Imada\nChairman and Chief Connectivity Officer\, IW Group\nPRSA-LA Sunshine Honors Honoree \n \nLaarni Rosca Dacanay\nSenior Communications Consultant\, Time\nPRSA National Diversity & Inclusion Committee \n \nLeezel Tanglao \nMultimedia Journalist \nAAJA-LA member \n \nJohn McCartney\nPrincipal\, Jmac PR\nPRSA-LA Board Member (Co-Moderator) \n \nGita Amar\nSVP\, GCI Health\nAAJA-LA Board Member (Co-Moderator) \nCLICK HERE TO JOIN \n\nPRSA-LA is hosting a Clubhouse Event every last Tuesday of the month with a discussion on Diversity in Communications. This is a FREE event.\n \nNot sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s now available on Android and iOS (iPhone users) and you can learn more about the platform here\, or a https://www.joinclubhouse.com/
URL:https://prsala.org/event/prsa-la-clubhouse-event-testimony-tuesdays-an-honest-discussion-on-stopasianhate/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210430T120000
DTEND;TZID=America/Los_Angeles:20210430T130000
DTSTAMP:20260409T000953
CREATED:20210402T203720Z
LAST-MODIFIED:20210402T203720Z
UID:20003-1619784000-1619787600@prsala.org
SUMMARY:PRSA Event: PRSA Storytellers: What the Pandemic Proves About Leadership: Why Skilled Improvisation and Inclusion Are the Key to Our Futures
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \n  \nWhile upsetting the balance of our lives all over the world\, COVID-19 has also focused enduring themes and emerging trends for leadership practice. This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world. In essence\, no organization can be successful without their leaders cultivating these twin skills moving forward. Detailing what has changed in our organizational environments\, while drawing from a wealth of research and surprising insights from the field of improvisational theater\, the webinar will provide participants with a framework that can be immediately put into practice by both rising and established leaders. Using findings from the author’s new book\, Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs\, the webinar will further provide an opportunity for participants to re-set their thoughts and actions as they launch into new and uncertain post-pandemic futures. \nPresenter\nDon Waisanen is a professor in the Marxe School of Public and International Affairs at Baruch College\, where he received the Presidential Awards for Distinguished Teaching and Distinguished Scholarship. He teaches courses and workshops in public communication—including executive speech training\, communication strategy\, and seminars on storytelling\, conflict and negotiation\, and leadership and improvisation. \nAll of Waisanen’s research seeks to understand how communication works to promote or hinder the force of citizens’ voices. Since “every human advancement or reversal can be understood through communication” (Walter Annenberg)\, he has written over 45 scholarly publications on the subject\, covering topics from strategies in public speaking to the ways that organizations and governments can better communicate with different stakeholders. He is the author of Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs\, and forthcoming books on the intersections of strategic communication and voter suppression\, participatory budgeting\, and nonprofit leadership. \nPreviously\, Waisanen worked in broadcast journalism\, as a speechwriter\, and continues to develop and run communication campaigns for organizations across the private and public sectors. He is the founder of Communication Upward and an adjunct lecturer at Columbia University and New York University. For the last two decades\, he’s also been a comedy writer and improvisational comedian at theaters in Los Angeles and New York. \n\nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-event-prsa-storytellers-what-the-pandemic-proves-about-leadership-why-skilled-improvisation-and-inclusion-are-the-key-to-our-futures/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210428T090000
DTEND;TZID=America/Los_Angeles:20210428T100000
DTSTAMP:20260409T000953
CREATED:20210402T203440Z
LAST-MODIFIED:20210402T203440Z
UID:20001-1619600400-1619604000@prsala.org
SUMMARY:PRSA Event: Equal Access: Achieving Better Representation Across the Media Landscape
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS!\n \n\n\nMedia companies and international broadcasters are addressing inequality in front and behind the camera\, microphone and news sites. \nWhat does this mean for communicators? What learnings can we take from this and how does this challenge our current thinking for our clients and our own organizations? Who is the face of an organization\, who speaks and appears for the corporate body\, who creates your content\, shapes your viewpoints and is the lens through which you present the corporate view? \nThe Chartered Institute of Public Relations (CIPR) Diversity & Inclusion Network in conjunction with the Public Relations Society of America (PRSA) Diversity & Inclusion Committee\, will explore how broadcast and news organizations are addressing diversity\, increasing representation of diverse groups and challenging how the World is presented to viewers. \nModerated by Avril Lee\, Executive Committee Chair\, Chartered Institute of Public Relations \n\nTime \n\nApr 28\, 2021 12:00 PM in Eastern Time (US and Canada) \n\nREGISTER HERE
URL:https://prsala.org/event/prsa-event-equal-access-achieving-better-representation-across-the-media-landscape/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210420T120000
DTEND;TZID=America/Los_Angeles:20210420T130000
DTSTAMP:20260409T000953
CREATED:20210402T203132Z
LAST-MODIFIED:20210402T203132Z
UID:19999-1618920000-1618923600@prsala.org
SUMMARY:PRSA Event: PRSA Storytellers: Leading with Ethics and Accountability in Higher Education: The Role of Public Relations
DESCRIPTION:THIS EVENT IS FREE FOR MEMBERS AND STUDENT MEMBERS! \nMore than ever\, ethical leadership is needed as higher education institutions grapple with multiple threats to their missions\, reputations\, relationships\, and viability. The pandemic\, budgets\, politics\, and demands for racial and social justice within and outside of the academy are straining institutions in ways they have not experienced in decades. Join moderator Michele Ewing\, APR\, Fellow PRSA\, professor at Kent State University; John Diamond\, President and CEO\, University of Maine Alumni Association and author of the book\, Please Delete: How Leadership Hubris Ignited a Scandal and Tarnished a University; and Darryl Lunon\, II\, Deputy General Counsel and Chief Ethics & Compliance Officer\, Georgia Institute of Technology for a conversation about accountability and ethics in higher education — and the role public relations professionals should play in ensuring those stakeholder expectations. \nPanelists\nJohn Diamond\, president and CEO\, University of Maine Alumni Association \nDarryl Lunon\, II\, Esq.\, deputy general counsel and chief ethics and compliance officer\, Georgia Institute of Technology \nModerator\nMichele Ewing\, APR\, Fellow PRSA\, professor\, Kent State University \nREGISTER HERE
URL:https://prsala.org/event/prsa-event-prsa-storytellers-leading-with-ethics-and-accountability-in-higher-education-the-role-of-public-relations/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210415T120000
DTEND;TZID=America/Los_Angeles:20210415T130000
DTSTAMP:20260409T000953
CREATED:20210402T201441Z
LAST-MODIFIED:20210402T201628Z
UID:19994-1618488000-1618491600@prsala.org
SUMMARY:PRSA Event: The Burgeoning Latinx Influencer Market - Digital trends in influencer marketing through the lens of one of the nation's fastest-growing demographics.
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS! \n\n\nLatinx consumers in the United States control $1.5 trillion in purchasing power. If the U.S. Latinx population were a country\, GDP growth rate of the Latino market would be the third-highest growth rate among all global economies. Those are impressive numbers by any measure\, but for Latinx consumers where and when to spend their dollars in many instances boils down to one-on-one interactions and to recommendations from close friends or acquaintances. Even trusted individuals on social media can have a strong impact on their purchase decisions. This is where the burgeoning Latinx influencer market in the United States has created a very powerful niche for engaging this growing consumer group organically. \nIn this webinar\, we will review various segments of the U.S. Latinx influencer market – from microbloggers to YouTube super stars and everything in between\, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture\, language and technology. \n\n\nPresenter\n\nJuan Alanis\, managing partner and co-founder\, Big Oak Tree Media \n\n\nJuan Alanis is Managing Partner and co-founder of the Houston-based public relations and digital marketing agency\, Big Oak Tree Media. An award-winning former journalist and blogger\, Juan is a regular speaker and contributing writer on topics such as Latino identity\, multiculturalism\, diversity and inclusion\, etc. \n\nREGISTER HERE \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar
URL:https://prsala.org/event/prsa-event-the-burgeoning-latinx-influencer-market-digital-trends-in-influencer-marketing-through-the-lens-of-one-of-the-nations-fastest-growing-demographics/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210408T120000
DTEND;TZID=America/Los_Angeles:20210408T130000
DTSTAMP:20260409T000953
CREATED:20210402T200231Z
LAST-MODIFIED:20210402T202848Z
UID:19988-1617883200-1617886800@prsala.org
SUMMARY:PRSA Event: The Value and the Values of Accreditation: Why an APR for Your Career
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS! \nWhy get an APR? You’re smart\, degreed\, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett\, APR\, to dive into dialogue on exactly why it’s a game-changer\, and then decide if you are a candidate for this deeply personal competition. \nBy the webinar’s end\, you’ll: \n\nKnow the potential of Accreditation to advance your career.\nHave a series of thought-provoking questions\, ideologies and testimonials to ensure you make the best choice about the APR journey.\nUnderstand the value and the values taught in this process and how they catapult your career forward.\nComprehend the steps to pursue Accreditation and make your plans for its pursuit.\n\nPresenter\nElyse Hammett\, APR\, vice president\, marketing and communications\, Community Foundation for Greater Atlanta \nAs chair of PRSA’s national marketing committee for accreditation\, Elyse’s zeal to tell the APR story is palpable. A member of the Society since the late 90’s\, Elyse earned her accreditation in 2000 and has used its methodologies to catapult her career. \nREGISTER HERE \n  \nParticipants with the APR credential earn 0.5 CEUs for a webinar.
URL:https://prsala.org/event/prsa-event-the-value-and-the-values-of-accreditation-why-an-apr-for-your-career/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210303T120000
DTEND;TZID=America/Los_Angeles:20210303T130000
DTSTAMP:20260409T000953
CREATED:20210225T225907Z
LAST-MODIFIED:20210225T225907Z
UID:19704-1614772800-1614776400@prsala.org
SUMMARY:PRSA Event: Women in Sports Who Changed the Game Forever
DESCRIPTION:Blazing a Trail for All Women \nIn a year where significant change is beginning to happen in the sports industry\, with more women having a seat at the table\, join the Entertainment & Sports Section on Wednesday\, March 3 at 3 p.m. EST as we sit down with some of the Women in Sports who helped blaze the trail for all women\, changing the game forever. \nFor decades\, women had been working tirelessly in the shadows\, until the sound of the glass ceiling broke and the world began to take notice. You’ll hear our panelists describe their journeys\, how they overcame stereotypes and how they leverage their positions to continue to move the needle forward. \nYou’ll learn from: \n \nDr. Cheryl Robinson\nFounder of Ready2Roar and Embrace the Pivot brand \nDr. Cheryl Robinson is an international speaker\, founder of Ready2Roar and Embrace the Pivot brand\, Doctor of Education in Organizational Leadership and regular contributor at ForbesWomen with 14 Editors’ Pick titles. She has 15 years of experience in sports & entertainment. Robinson’s career started in intercollegiate athletics. She then networked her way onto a team that managed a professional boxer\, worked with professional athletes on projects off the court and had involvement with the 2014 NYNJ Super Bowl. \n  \n \nMelissa McGhie Proctor\nExecutive Vice President and Chief Marketing Officer Atlanta Hawks & State Farm Arena \nMelissa McGhie Proctor is executive vice president and chief marketing officer of the Atlanta Hawks & State Farm Arena. In this role\, Proctor oversees the day-to-day operations of the club’s marketing. Part of the NBA since high school\, Proctor was the first “team attendant”/ball girl for the Miami Heat organization\, and in later years\, returned to work for the Heat in the basketball operations division. Over her career\, Proctor’s professional achievements have earned her accolades from a multitude of publications and organizations. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark\, and was recently selected as part of the Sports Business Journal/Daily’s 2020 class of Forty Under 40. A published author\, Proctor released her first book this year\, titled “From Ball Girl to CMO.” \n  \n \nDr. Jen Welter\nThe first woman to coach in the NFL \nDr. Jen Welter is a groundbreaking\, barrier-busting force of nature. She is a female trailblazer\, a sports pioneer\, Ph.D.\, passionate leader\, world-renowned speaker\, entrepreneur and source of inspiration around the globe. Welter’s relentless pursuit of individual excellence and success in challenging the status quo time and time again\, fuels her current drive to help others achieve their best — in sports\, health and wellness\, professional pursuits and in life. Building on her remarkable career in women’s football\, that included two Gold medals with Team USA\, four World Championships and eight All-Star selections\, Welter broke into the men’s game as the first female running back signed to a men’s professional team. Blending her passion for the game with a powerful\, unique communication style\, she broke through the biggest boys club of all\, the NFL\, as the first female coach in the league and the Madden NFL 20 video game. Crystallizing her journey into a playbook for overall success\, Welter published “Play Big\, Lessons in Living Limitless from the First Woman to Coach in the NFL.” \n  \n \nModerator: Janet A. Smith\nVice President of Brand Communication Atlanta Hawks & State Farm Arena \nModerator: Janet A. Smith is a versatile marketing and communications professional with a truly unique combination of experience in entertainment\, sports\, youth\, ethnic\, live event\, nonprofit and consumer goods industries. As Vice President of Brand Communication for the Atlanta Hawks and State Farm Arena\, she meshes traditional media relations\, internal and executive communications responsibilities with integrated brand planning and celebrity and influencer engagement oversight. Amplifying the brands through “off the court” activities\, including corporate social responsibility\, corporate partnerships and television and film integration\, Smith builds consensus across the organization to maximize media opportunities to tell the unique story of the brand. \n  \nThis session is FREE for all PRSA-LA members. Look out for your code in your email. \nSIGN UP HERE \n  \n  \n  \n  \n  \n  \n 
URL:https://prsala.org/event/prsa-event-women-in-sports-who-changed-the-game-forever/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200528T180000
DTEND;TZID=America/Los_Angeles:20200528T190000
DTSTAMP:20260409T000953
CREATED:20200420T180900Z
LAST-MODIFIED:20200420T181217Z
UID:16374-1590688800-1590692400@prsala.org
SUMMARY:NATIONAL: Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
DESCRIPTION:In 2020\, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations\, brands\, organizations\, and public relations agencies. Unlike every generation before them\, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news\, information and other content. Gen Z also does not respond to traditional marketing and advertising. This webinar will detail Gen Z’s media mix\, inform how they want to be engaged and serve actionable insights and recommendations to effectively communicate and collaborate with this cohort.   \n\n\nPresenter\n\nMark Beal\, managing partner\, Taylor Communications Inc \n\n\nMark Beal is a seasoned public relations practitioner and a full-time Professor of Practice in Public Relations in the School of Communication and Information at Rutgers University. It was his Gen Z students at Rutgers who he collaborates with daily who inspired him to author Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America\, Marketers & Media. Mark regularly delivers Gen Z keynote speeches featuring his quarterly nationwide survey data and insights to conferences\, corporations\, organizations\, and agencies.   \n\n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE TO MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-decoding-gen-z-actionable-insights-for-public-relations-and-communication-professionals/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200519T180000
DTEND;TZID=America/Los_Angeles:20200519T190000
DTSTAMP:20260409T000953
CREATED:20200420T180420Z
LAST-MODIFIED:20200420T180516Z
UID:16370-1589911200-1589914800@prsala.org
SUMMARY:NATIONAL: Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
DESCRIPTION:Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources\, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the PR efforts across multiple channels\, today’s PR teams have an opportunity to send clear\, consistent and complementary messages to assist with business conversions or control the messaging and corporate reputation in a controversial and politically charged environment. \nThis webinar is designed to help the participants work the key groups across corporate communications\, brand\, social and digital groups\, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation. \nBy the end of this webinar\, participants will be able to: \n\nIdentify the C-suite’s strategic imperatives and ask the right key business questions.\nEstablish which key stakeholders are reached via PR and social\, digital and influencer outreach channels.\nDevelop the list of questions that will help identify goals and KPIs per channel; know the difference between metrics and KPIs.\nUnderstand the limitations and opportunities that various tools present.\nLearn how to bring different sources of data together in one place in order to tell a complete story.\n\n\n\nPresenter\n\nLusine Kodagolian\, Stratint Research LLC \n\n    \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\n  \nREGISTER ONLINE \nFREE FOR MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-developing-cross-channel-analytics-frameworks-to-measure-digital-corporate-reputation/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
END:VCALENDAR