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BEGIN:VEVENT
DTSTART;VALUE=DATE:20231015
DTEND;VALUE=DATE:20231018
DTSTAMP:20260411T022336
CREATED:20221205T195506Z
LAST-MODIFIED:20221205T195506Z
UID:22436-1697328000-1697587199@prsala.org
SUMMARY:2023 PRSA ICON
DESCRIPTION:Plan Now and Save Money on ICON 2023 in Music City\nICON 2023 will bring its special blend of incomparable networking and professional development opportunities for public relations and communications professionals to Nashville\, Tennessee\, Oct. 15-17 at the Gaylord Opryland Resort & Convention Center. Join your fellow attendees from all over the map to share insights and explore new ideas. \nA special Early Bird Discount is in place only until Dec. 31\, 2022\, for ICON 2023.\nTake advantage of this cost-effective\, limited-time offer. It’s the lowest rate that will ever be offered for ICON 2023! Register Now! \nREGISTER HERE: \nhttps://www.prsa.org/conferences-and-awards/icon-2023
URL:https://prsala.org/event/2023-prsa-icon/
LOCATION:Nashville\, Tennessee\, United States
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230621T090000
DTEND;TZID=America/Los_Angeles:20230621T094500
DTSTAMP:20260411T022336
CREATED:20230510T211403Z
LAST-MODIFIED:20230510T211458Z
UID:23037-1687338000-1687340700@prsala.org
SUMMARY:PRSA - APR: Nuts and Bolts - APR Examination
DESCRIPTION:Do you want to learn more about the Panel Presentation Process? Join us for the next APR Nuts & Bolts Series event as Becky Best\, APR outlines the protocol and what to expect when a candidate presents to a panel of APRs. \nHave you ever thought about earning Accreditation in Public Relations (APR)? Do you have questions about the APR process? If so\, PRSA has the perfect forum for you. \nJoin us online for the next event to learn all about the APR process and have your questions answered: \nWebinar Schedule\nAPR: Nuts and Bolts – APR Examination\nWednesday\, June 21 at Noon-12:45 p.m. ET \nRegister >> http://bit.ly/3Zxzh0j
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-examination/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230517T090000
DTEND;TZID=America/Los_Angeles:20230517T094500
DTSTAMP:20260411T022336
CREATED:20230510T210939Z
LAST-MODIFIED:20230510T211059Z
UID:23032-1684314000-1684316700@prsala.org
SUMMARY:PRSA - APR: Nuts and Bolts – APR Panel Presentation
DESCRIPTION:Do you want to learn more about the Panel Presentation Process? Join us for the next APR Nuts & Bolts Series event as Becky Best\, APR outlines the protocol and what to expect when a candidate presents to a panel of APRs. \nHave you ever thought about earning Accreditation in Public Relations (APR)? Do you have questions about the APR process? If so\, PRSA has the perfect forum for you. \nJoin us online for the next events to learn all about the APR process and have your questions answered: \nWebinar Schedule\nAPR: Nuts and Bolts – APR Panel Presentation\nWednesday\, May 17 at Noon-12:45 p.m. ET \nAPR: Nuts and Bolts – APR Examination\nWednesday\, June 21 at Noon-12:45 p.m. ET \nRegister >> http://bit.ly/3Zxzh0j
URL:https://prsala.org/event/prsa-apr-nuts-and-bolts-apr-panel-presentation/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230426
DTEND;VALUE=DATE:20230429
DTSTAMP:20260411T022336
CREATED:20221205T193555Z
LAST-MODIFIED:20221205T193555Z
UID:22433-1682467200-1682726399@prsala.org
SUMMARY:2023 PRSA Western District Conference
DESCRIPTION:Plan to join the 2023 PRSA Western District Conference in Tuscon from April 26-28!  \nTake advantage of the Early Bird Registration – NOW: https://lnkd.in/eqrK6PxH
URL:https://prsala.org/event/2023-prsa-western-district-conference/
LOCATION:The Westin La Paloma Resort & Spa\, Tucson\, AZ\, United States
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221113T080000
DTEND;TZID=America/Los_Angeles:20221115T170000
DTSTAMP:20260411T022336
CREATED:20211209T214319Z
LAST-MODIFIED:20211209T214718Z
UID:20857-1668326400-1668531600@prsala.org
SUMMARY:PRSA: ICON 2022
DESCRIPTION:
ICON 2022 \nDallas-Fort Worth \nNov. 13 – 15\, 2022 \nGaylord Texan Resort\, Grapevine\, Texas\nJoin us in Dallas-Fort Worth for ICON 2022\, which we plan to hold in person for the first time since 2019! \nOur headquarters hotel for PRSA and PRSSA will be the one-of-a-kind Gaylord Texan Resort & Convention Center\, where we’ll be celebrating PRSA’s 75th Anniversary. ICON 2022 will present top-notch thought leaders\, an extensive array of breakout sessions\, networking opportunities\, and more. You’ll be able to enhance your perspective and skillsets\, renew old friendships and make new contacts\, and meet representatives from leading industry service providers. \nCLICK HERE FOR MORE INFO & REGISTRATION
URL:https://prsala.org/event/prsa-icon-2022/
LOCATION:Gaylord Texan Resort\, Grapevine\, Texas\, 1501 Gaylord Trail\,\, Grapevine\,\, TX\, 76051\, United States
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220224T123000
DTEND;TZID=America/Los_Angeles:20220224T131500
DTSTAMP:20260411T022336
CREATED:20220214T221420Z
LAST-MODIFIED:20220214T222222Z
UID:21130-1645705800-1645708500@prsala.org
SUMMARY:PRSA-LA: Love is in the air… and at PRSA-LA! Empowering Partnerships\, a webinar on how to spice up your brand with modern strategic partnerships.
DESCRIPTION:In the month of love\, join PRSA-LA to hang out with PR maven Trisha Cole and talk about approaching professional collaborations with love\, appreciation and affection— the makings of any successful relationship!\n\nThursday\, February 24 at 12:30 – 1:15 pm PT\nEmpowering Partnerships\, a webinar on how to spice up your brand with modern strategic partnerships.\nVia Zoom\nRSVP HERE\n\nLearn about the greatest brand love stories and how you can create your own happily ever after!\n\n\nCOST: FREE for PRSA-LA members\, $15 for non-members\, $10 for PRSSA and Young Professional members\nNot a member? Join here now!\n\n\nPresenter: TRISHA COLE\n\nConnector of People and Places. Honest and Enthusiastic Storyteller. Generator of Impactful Partnerships. Brainstormer of Possibly Too Many Ideas. Trisha Cole is what you might call a modern-day matchmaker. As a Partner and Managing Director at Wagstaff Media & Marketing for 20 years\, she helped hotels\, restaurants and chefs\, travel destinations\, and products gain exposure in meaningful ways—whether that was through introductions to media outlets\, or by creating dynamic partnerships and events. Some of her past clients included Mii amo and Enchantment in Sedona\, Ojai and Beverly Hills’ Tourism Boards\, the states of South Australia and Western Australia\, Petrossian Caviar\, and restaurants such as n/naka. Some of her current clients include Alisal Ranch\, ACME Hotels\, Cuyama Buckhorn\, Playa Viva and Shoo for Good. Trisha’s passion lies in making targeted\, high-level connections between brands/personalities and top media\, and forming interesting partnerships and guest experiences. She also serves as a valuable resource to many for where to eat\, stay and explore\, and often overhears the phrase “Trust Trisha”.\n\n\n\nRSVP HERE
URL:https://prsala.org/event/love-is-in-the-air-and-at-prsa-la/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220222T140000
DTEND;TZID=America/Los_Angeles:20220222T150000
DTSTAMP:20260411T022336
CREATED:20220209T215055Z
LAST-MODIFIED:20220209T215224Z
UID:21089-1645538400-1645542000@prsala.org
SUMMARY:PRSA:  Diverse Dialogues - Building a Better Workplace for Black Employees
DESCRIPTION:This webinar will feature a select panel of experts who will share their experiences as Black and African American PR pros. They will also focus on the current challenges organizations face in recruiting and retaining Black PR talent\, and rising opportunities for BIPOC members to make their voices heard. \nYou’ll learn about their professional journeys as well as some of the challenges they’ve faced and victories they’ve celebrated along the way. Most importantly\, you will hear how you can be an ally\, and continue to grow and progress in your own Diversity\, Equity and Inclusion (DEI) efforts. \nAt the end of this webinar\, you will gain: \n\nA basic knowledge of historical facts about notable Black PR professionals.\nExamples of transformative strategies and tactics to apply to your work\, organization and teams.\nIdeas on how to drive advocacy for Black PR pros in the workplace.\n\nThis Diverse Dialogues panel discussion is hosted by the PRSA National Diversity and Inclusion Committee and the PRSA Black Voices Affinity Group. \nSpeakers\n\nSheryl Battles\, Vice President Global Diversity\, Inclusion and Engagement\, Pitney Bowes\nDaphne Dickerson\, Group Director\, Strategic Communications\, Coca-Cola\nVictor R. Scott II\, Vice President and Chief Communications Officer\, Pharmaceutical Segment\, Cardinal Health\nLaTricia Harper Woods\, APR\, Owner\, Mahogany Xan Communications\, LLC\n\nModerator\n\nNetta Conyers-Haynes\, Vice President\, Communications\, Sequoia Consulting Group\n\nThis PRSA event is FREE to PRSA members and student members. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-building-a-better-workplace-for-black-employees/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211117T130000
DTEND;TZID=America/Los_Angeles:20211117T140000
DTSTAMP:20260411T022336
CREATED:20211102T220722Z
LAST-MODIFIED:20211102T221144Z
UID:20696-1637154000-1637157600@prsala.org
SUMMARY:PRSA Storytellers: The PR Pro’s Role in Confronting the Misinformation Crisis
DESCRIPTION:THIS EVENT IS FREE TO PRSA MEMBERS & STUDENT MEMBERS. \n  \nThe misinformation crisis is now rampant in politics\, environmental issues\, health and technology. As public relations professionals\, we understand the dangers of echo chambers\, disinformation campaigns\, biased reporting and poor research. But how do we fulfill our obligation to support the right to free expression\, while also slowing the spread of false information? How do we protect our companies from harm?\nThis session will bring together corporate and PR leaders to share the lessons they’ve learned\, explore best-practice risk mitigation for companies\, and suggest longer-term solutions to the crisis. \n  \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-storytellers-the-pr-pros-role-in-confronting-the-misinformation-crisis/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211005T180000
DTEND;TZID=America/Los_Angeles:20211005T190000
DTSTAMP:20260411T022336
CREATED:20210904T024036Z
LAST-MODIFIED:20210904T024226Z
UID:20348-1633456800-1633460400@prsala.org
SUMMARY:PRSA Webinar: Brand Reputation and Crisis Management
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nBrand Reputation and Crisis Management \nOct. 5\, 2021 • 6-7pm PT \nJoin us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a “crisis ready” culture\, leveraging both internal and external communication tools while preserving business continuity.
URL:https://prsala.org/event/prsa-webinar-brand-reputation-and-crisis-management/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210921T180000
DTEND;TZID=America/Los_Angeles:20210921T190000
DTSTAMP:20260411T022336
CREATED:20210904T023444Z
LAST-MODIFIED:20210904T024309Z
UID:20346-1632247200-1632250800@prsala.org
SUMMARY:PRSA Webinar: PRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nPRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other \nSeptember 21\, 2021 6-7 pm PT\nJoin this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
URL:https://prsala.org/event/prsa-webinar-prsa-storytellers-stay-humble-and-keep-your-head-down-a-conversation-on-ethics-like-none-other/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210909T180000
DTEND;TZID=America/Los_Angeles:20210909T190000
DTSTAMP:20260411T022336
CREATED:20210904T022503Z
LAST-MODIFIED:20210904T024344Z
UID:20341-1631210400-1631214000@prsala.org
SUMMARY:PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nPRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond \nSeptember 9\, 2021 • 6-7 pm PT\nJoin this webinar to learn how the principles of ethical integrity can form the foundation for organizational success\, and discover how to have a harmonious relationship with the media\, even when the press wants information that could compromise operational security.
URL:https://prsala.org/event/prsa-storytellers-ethical-communications-in-the-military-eliminating-the-say-do-gap-on-the-battlefield-and-beyond/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210525T180000
DTEND;TZID=America/Los_Angeles:20210525T193000
DTSTAMP:20260411T022336
CREATED:20210315T223221Z
LAST-MODIFIED:20210526T002842Z
UID:19873-1621965600-1621971000@prsala.org
SUMMARY:PRSA-LA Clubhouse Event: Testimony Tuesdays - An Honest Discussion on #StopAsianHate
DESCRIPTION:PRSA-LA Clubhouse Event – Testimony Tuesdays: An Honest Discussion on #StopAsianHate \nWe’re back on Clubhouse on Tuesday\, May 25 from 6:00 p.m. to 7:30 p.m. PT/ 9:00 p.m. to 10:30 p.m. ET\, for “Testimony Tuesdays: #StopAsianHate.” \nCLICK HERE TO JOIN \nAs we close out AAPI Heritage Month we at PRSA-LA and our friends at AAJA-LA are teaming up to create a safe space to have this honest discussion on #StopAsianHate and #StopAAPIHate with journalists and PR professionals and how they are coping and dealing with Anti-Asian sentiments out in the field\, why this is happening\, why it has been happening for years\, the historical context\, and how we can get more support from fellow communities. \nHosts and Featured Speakers: \n \nSusan Hirasuna\nAnchor & Reporter\, KTTV-TV \n \nTiffany Woo\nSenior Media Director\, Press Pass LA PR + Social \n \nBill Imada\nChairman and Chief Connectivity Officer\, IW Group\nPRSA-LA Sunshine Honors Honoree \n \nLaarni Rosca Dacanay\nSenior Communications Consultant\, Time\nPRSA National Diversity & Inclusion Committee \n \nLeezel Tanglao \nMultimedia Journalist \nAAJA-LA member \n \nJohn McCartney\nPrincipal\, Jmac PR\nPRSA-LA Board Member (Co-Moderator) \n \nGita Amar\nSVP\, GCI Health\nAAJA-LA Board Member (Co-Moderator) \nCLICK HERE TO JOIN \n\nPRSA-LA is hosting a Clubhouse Event every last Tuesday of the month with a discussion on Diversity in Communications. This is a FREE event.\n \nNot sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s now available on Android and iOS (iPhone users) and you can learn more about the platform here\, or a https://www.joinclubhouse.com/
URL:https://prsala.org/event/prsa-la-clubhouse-event-testimony-tuesdays-an-honest-discussion-on-stopasianhate/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210430T120000
DTEND;TZID=America/Los_Angeles:20210430T130000
DTSTAMP:20260411T022336
CREATED:20210402T203720Z
LAST-MODIFIED:20210402T203720Z
UID:20003-1619784000-1619787600@prsala.org
SUMMARY:PRSA Event: PRSA Storytellers: What the Pandemic Proves About Leadership: Why Skilled Improvisation and Inclusion Are the Key to Our Futures
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \n  \nWhile upsetting the balance of our lives all over the world\, COVID-19 has also focused enduring themes and emerging trends for leadership practice. This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world. In essence\, no organization can be successful without their leaders cultivating these twin skills moving forward. Detailing what has changed in our organizational environments\, while drawing from a wealth of research and surprising insights from the field of improvisational theater\, the webinar will provide participants with a framework that can be immediately put into practice by both rising and established leaders. Using findings from the author’s new book\, Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs\, the webinar will further provide an opportunity for participants to re-set their thoughts and actions as they launch into new and uncertain post-pandemic futures. \nPresenter\nDon Waisanen is a professor in the Marxe School of Public and International Affairs at Baruch College\, where he received the Presidential Awards for Distinguished Teaching and Distinguished Scholarship. He teaches courses and workshops in public communication—including executive speech training\, communication strategy\, and seminars on storytelling\, conflict and negotiation\, and leadership and improvisation. \nAll of Waisanen’s research seeks to understand how communication works to promote or hinder the force of citizens’ voices. Since “every human advancement or reversal can be understood through communication” (Walter Annenberg)\, he has written over 45 scholarly publications on the subject\, covering topics from strategies in public speaking to the ways that organizations and governments can better communicate with different stakeholders. He is the author of Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs\, and forthcoming books on the intersections of strategic communication and voter suppression\, participatory budgeting\, and nonprofit leadership. \nPreviously\, Waisanen worked in broadcast journalism\, as a speechwriter\, and continues to develop and run communication campaigns for organizations across the private and public sectors. He is the founder of Communication Upward and an adjunct lecturer at Columbia University and New York University. For the last two decades\, he’s also been a comedy writer and improvisational comedian at theaters in Los Angeles and New York. \n\nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-event-prsa-storytellers-what-the-pandemic-proves-about-leadership-why-skilled-improvisation-and-inclusion-are-the-key-to-our-futures/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210428T090000
DTEND;TZID=America/Los_Angeles:20210428T100000
DTSTAMP:20260411T022336
CREATED:20210402T203440Z
LAST-MODIFIED:20210402T203440Z
UID:20001-1619600400-1619604000@prsala.org
SUMMARY:PRSA Event: Equal Access: Achieving Better Representation Across the Media Landscape
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS!\n \n\n\nMedia companies and international broadcasters are addressing inequality in front and behind the camera\, microphone and news sites. \nWhat does this mean for communicators? What learnings can we take from this and how does this challenge our current thinking for our clients and our own organizations? Who is the face of an organization\, who speaks and appears for the corporate body\, who creates your content\, shapes your viewpoints and is the lens through which you present the corporate view? \nThe Chartered Institute of Public Relations (CIPR) Diversity & Inclusion Network in conjunction with the Public Relations Society of America (PRSA) Diversity & Inclusion Committee\, will explore how broadcast and news organizations are addressing diversity\, increasing representation of diverse groups and challenging how the World is presented to viewers. \nModerated by Avril Lee\, Executive Committee Chair\, Chartered Institute of Public Relations \n\nTime \n\nApr 28\, 2021 12:00 PM in Eastern Time (US and Canada) \n\nREGISTER HERE
URL:https://prsala.org/event/prsa-event-equal-access-achieving-better-representation-across-the-media-landscape/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210420T120000
DTEND;TZID=America/Los_Angeles:20210420T130000
DTSTAMP:20260411T022336
CREATED:20210402T203132Z
LAST-MODIFIED:20210402T203132Z
UID:19999-1618920000-1618923600@prsala.org
SUMMARY:PRSA Event: PRSA Storytellers: Leading with Ethics and Accountability in Higher Education: The Role of Public Relations
DESCRIPTION:THIS EVENT IS FREE FOR MEMBERS AND STUDENT MEMBERS! \nMore than ever\, ethical leadership is needed as higher education institutions grapple with multiple threats to their missions\, reputations\, relationships\, and viability. The pandemic\, budgets\, politics\, and demands for racial and social justice within and outside of the academy are straining institutions in ways they have not experienced in decades. Join moderator Michele Ewing\, APR\, Fellow PRSA\, professor at Kent State University; John Diamond\, President and CEO\, University of Maine Alumni Association and author of the book\, Please Delete: How Leadership Hubris Ignited a Scandal and Tarnished a University; and Darryl Lunon\, II\, Deputy General Counsel and Chief Ethics & Compliance Officer\, Georgia Institute of Technology for a conversation about accountability and ethics in higher education — and the role public relations professionals should play in ensuring those stakeholder expectations. \nPanelists\nJohn Diamond\, president and CEO\, University of Maine Alumni Association \nDarryl Lunon\, II\, Esq.\, deputy general counsel and chief ethics and compliance officer\, Georgia Institute of Technology \nModerator\nMichele Ewing\, APR\, Fellow PRSA\, professor\, Kent State University \nREGISTER HERE
URL:https://prsala.org/event/prsa-event-prsa-storytellers-leading-with-ethics-and-accountability-in-higher-education-the-role-of-public-relations/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210415T120000
DTEND;TZID=America/Los_Angeles:20210415T130000
DTSTAMP:20260411T022336
CREATED:20210402T201441Z
LAST-MODIFIED:20210402T201628Z
UID:19994-1618488000-1618491600@prsala.org
SUMMARY:PRSA Event: The Burgeoning Latinx Influencer Market - Digital trends in influencer marketing through the lens of one of the nation's fastest-growing demographics.
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS! \n\n\nLatinx consumers in the United States control $1.5 trillion in purchasing power. If the U.S. Latinx population were a country\, GDP growth rate of the Latino market would be the third-highest growth rate among all global economies. Those are impressive numbers by any measure\, but for Latinx consumers where and when to spend their dollars in many instances boils down to one-on-one interactions and to recommendations from close friends or acquaintances. Even trusted individuals on social media can have a strong impact on their purchase decisions. This is where the burgeoning Latinx influencer market in the United States has created a very powerful niche for engaging this growing consumer group organically. \nIn this webinar\, we will review various segments of the U.S. Latinx influencer market – from microbloggers to YouTube super stars and everything in between\, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture\, language and technology. \n\n\nPresenter\n\nJuan Alanis\, managing partner and co-founder\, Big Oak Tree Media \n\n\nJuan Alanis is Managing Partner and co-founder of the Houston-based public relations and digital marketing agency\, Big Oak Tree Media. An award-winning former journalist and blogger\, Juan is a regular speaker and contributing writer on topics such as Latino identity\, multiculturalism\, diversity and inclusion\, etc. \n\nREGISTER HERE \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar
URL:https://prsala.org/event/prsa-event-the-burgeoning-latinx-influencer-market-digital-trends-in-influencer-marketing-through-the-lens-of-one-of-the-nations-fastest-growing-demographics/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210408T120000
DTEND;TZID=America/Los_Angeles:20210408T130000
DTSTAMP:20260411T022336
CREATED:20210402T200231Z
LAST-MODIFIED:20210402T202848Z
UID:19988-1617883200-1617886800@prsala.org
SUMMARY:PRSA Event: The Value and the Values of Accreditation: Why an APR for Your Career
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS! \nWhy get an APR? You’re smart\, degreed\, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett\, APR\, to dive into dialogue on exactly why it’s a game-changer\, and then decide if you are a candidate for this deeply personal competition. \nBy the webinar’s end\, you’ll: \n\nKnow the potential of Accreditation to advance your career.\nHave a series of thought-provoking questions\, ideologies and testimonials to ensure you make the best choice about the APR journey.\nUnderstand the value and the values taught in this process and how they catapult your career forward.\nComprehend the steps to pursue Accreditation and make your plans for its pursuit.\n\nPresenter\nElyse Hammett\, APR\, vice president\, marketing and communications\, Community Foundation for Greater Atlanta \nAs chair of PRSA’s national marketing committee for accreditation\, Elyse’s zeal to tell the APR story is palpable. A member of the Society since the late 90’s\, Elyse earned her accreditation in 2000 and has used its methodologies to catapult her career. \nREGISTER HERE \n  \nParticipants with the APR credential earn 0.5 CEUs for a webinar.
URL:https://prsala.org/event/prsa-event-the-value-and-the-values-of-accreditation-why-an-apr-for-your-career/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210303T120000
DTEND;TZID=America/Los_Angeles:20210303T130000
DTSTAMP:20260411T022336
CREATED:20210225T225907Z
LAST-MODIFIED:20210225T225907Z
UID:19704-1614772800-1614776400@prsala.org
SUMMARY:PRSA Event: Women in Sports Who Changed the Game Forever
DESCRIPTION:Blazing a Trail for All Women \nIn a year where significant change is beginning to happen in the sports industry\, with more women having a seat at the table\, join the Entertainment & Sports Section on Wednesday\, March 3 at 3 p.m. EST as we sit down with some of the Women in Sports who helped blaze the trail for all women\, changing the game forever. \nFor decades\, women had been working tirelessly in the shadows\, until the sound of the glass ceiling broke and the world began to take notice. You’ll hear our panelists describe their journeys\, how they overcame stereotypes and how they leverage their positions to continue to move the needle forward. \nYou’ll learn from: \n \nDr. Cheryl Robinson\nFounder of Ready2Roar and Embrace the Pivot brand \nDr. Cheryl Robinson is an international speaker\, founder of Ready2Roar and Embrace the Pivot brand\, Doctor of Education in Organizational Leadership and regular contributor at ForbesWomen with 14 Editors’ Pick titles. She has 15 years of experience in sports & entertainment. Robinson’s career started in intercollegiate athletics. She then networked her way onto a team that managed a professional boxer\, worked with professional athletes on projects off the court and had involvement with the 2014 NYNJ Super Bowl. \n  \n \nMelissa McGhie Proctor\nExecutive Vice President and Chief Marketing Officer Atlanta Hawks & State Farm Arena \nMelissa McGhie Proctor is executive vice president and chief marketing officer of the Atlanta Hawks & State Farm Arena. In this role\, Proctor oversees the day-to-day operations of the club’s marketing. Part of the NBA since high school\, Proctor was the first “team attendant”/ball girl for the Miami Heat organization\, and in later years\, returned to work for the Heat in the basketball operations division. Over her career\, Proctor’s professional achievements have earned her accolades from a multitude of publications and organizations. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark\, and was recently selected as part of the Sports Business Journal/Daily’s 2020 class of Forty Under 40. A published author\, Proctor released her first book this year\, titled “From Ball Girl to CMO.” \n  \n \nDr. Jen Welter\nThe first woman to coach in the NFL \nDr. Jen Welter is a groundbreaking\, barrier-busting force of nature. She is a female trailblazer\, a sports pioneer\, Ph.D.\, passionate leader\, world-renowned speaker\, entrepreneur and source of inspiration around the globe. Welter’s relentless pursuit of individual excellence and success in challenging the status quo time and time again\, fuels her current drive to help others achieve their best — in sports\, health and wellness\, professional pursuits and in life. Building on her remarkable career in women’s football\, that included two Gold medals with Team USA\, four World Championships and eight All-Star selections\, Welter broke into the men’s game as the first female running back signed to a men’s professional team. Blending her passion for the game with a powerful\, unique communication style\, she broke through the biggest boys club of all\, the NFL\, as the first female coach in the league and the Madden NFL 20 video game. Crystallizing her journey into a playbook for overall success\, Welter published “Play Big\, Lessons in Living Limitless from the First Woman to Coach in the NFL.” \n  \n \nModerator: Janet A. Smith\nVice President of Brand Communication Atlanta Hawks & State Farm Arena \nModerator: Janet A. Smith is a versatile marketing and communications professional with a truly unique combination of experience in entertainment\, sports\, youth\, ethnic\, live event\, nonprofit and consumer goods industries. As Vice President of Brand Communication for the Atlanta Hawks and State Farm Arena\, she meshes traditional media relations\, internal and executive communications responsibilities with integrated brand planning and celebrity and influencer engagement oversight. Amplifying the brands through “off the court” activities\, including corporate social responsibility\, corporate partnerships and television and film integration\, Smith builds consensus across the organization to maximize media opportunities to tell the unique story of the brand. \n  \nThis session is FREE for all PRSA-LA members. Look out for your code in your email. \nSIGN UP HERE \n  \n  \n  \n  \n  \n  \n 
URL:https://prsala.org/event/prsa-event-women-in-sports-who-changed-the-game-forever/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200528T180000
DTEND;TZID=America/Los_Angeles:20200528T190000
DTSTAMP:20260411T022336
CREATED:20200420T180900Z
LAST-MODIFIED:20200420T181217Z
UID:16374-1590688800-1590692400@prsala.org
SUMMARY:NATIONAL: Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
DESCRIPTION:In 2020\, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations\, brands\, organizations\, and public relations agencies. Unlike every generation before them\, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news\, information and other content. Gen Z also does not respond to traditional marketing and advertising. This webinar will detail Gen Z’s media mix\, inform how they want to be engaged and serve actionable insights and recommendations to effectively communicate and collaborate with this cohort.   \n\n\nPresenter\n\nMark Beal\, managing partner\, Taylor Communications Inc \n\n\nMark Beal is a seasoned public relations practitioner and a full-time Professor of Practice in Public Relations in the School of Communication and Information at Rutgers University. It was his Gen Z students at Rutgers who he collaborates with daily who inspired him to author Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America\, Marketers & Media. Mark regularly delivers Gen Z keynote speeches featuring his quarterly nationwide survey data and insights to conferences\, corporations\, organizations\, and agencies.   \n\n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE TO MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-decoding-gen-z-actionable-insights-for-public-relations-and-communication-professionals/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200519T180000
DTEND;TZID=America/Los_Angeles:20200519T190000
DTSTAMP:20260411T022336
CREATED:20200420T180420Z
LAST-MODIFIED:20200420T180516Z
UID:16370-1589911200-1589914800@prsala.org
SUMMARY:NATIONAL: Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
DESCRIPTION:Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources\, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the PR efforts across multiple channels\, today’s PR teams have an opportunity to send clear\, consistent and complementary messages to assist with business conversions or control the messaging and corporate reputation in a controversial and politically charged environment. \nThis webinar is designed to help the participants work the key groups across corporate communications\, brand\, social and digital groups\, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation. \nBy the end of this webinar\, participants will be able to: \n\nIdentify the C-suite’s strategic imperatives and ask the right key business questions.\nEstablish which key stakeholders are reached via PR and social\, digital and influencer outreach channels.\nDevelop the list of questions that will help identify goals and KPIs per channel; know the difference between metrics and KPIs.\nUnderstand the limitations and opportunities that various tools present.\nLearn how to bring different sources of data together in one place in order to tell a complete story.\n\n\n\nPresenter\n\nLusine Kodagolian\, Stratint Research LLC \n\n    \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\n  \nREGISTER ONLINE \nFREE FOR MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-developing-cross-channel-analytics-frameworks-to-measure-digital-corporate-reputation/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200512T180000
DTEND;TZID=America/Los_Angeles:20200512T190000
DTSTAMP:20260411T022336
CREATED:20200420T180017Z
LAST-MODIFIED:20200420T180017Z
UID:16367-1589306400-1589310000@prsala.org
SUMMARY:NATIONAL: Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
DESCRIPTION:Join marketing and media maven Shanita Akintonde as she shares her signature presentation\, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view” on what the best brands do to remain on top and how you can do the same. \nKnown on the campus of Columbia College Chicago for academic lectures that are grounded in research and framed in COLOR\, Akintonde is a three-time Excellence in Teaching award finalist. This 20-year teaching vet is a successful former advertising and PR practitioner whose client base  included McDonald’s\, Coca-Cola and Sprite. She is currently the executive vice president of branding for UJAMAA Construction\, Inc.\, builders of the Obama Presidential Center in her hometown of Chicago. She also chairs the PRSA Diversity and Inclusion Committee. \nAttendees will leave this webinar infused with intellectual ice cream and chock full of communication cotton candy\, all drawn from both theoretical and practitioner-based evidence. Akintonde utilizes case studies\, research and interview material from leading agency CEOs that capture best practices for building a brand. This is a definite you-don’t-want-to-miss PRSA learning webinar! \nBy the end of this webinar\, participants will be able to: \n\nIdentify your niche and determine target market needs.\nBetter manage consumer perceptions about your brand.\nPut branding tactics to use in order to elevate/build your career.\n\n\n\nPresenter\n\nShanita Akintonde\, MBA\, associate professor\, Columbia College Chicago \n\n\nAkintonde\, MBA\, M.Ed.\, DTM is a professor in The School of Media Arts at Columbia College Chicago and Interim Program Director\, Culture Race & Media in the Cinema & Television Arts Department.  A 25 year member of PRSA\, she is the first recipient of the PRSSA Multicultural Student Scholarship. \n\n\n\n        \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE FOR MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-selling-the-sizzle-how-brands-including-you-can-become-notable-and-quotable/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200501T170000
DTEND;TZID=America/Los_Angeles:20200501T180000
DTSTAMP:20260411T022336
CREATED:20200420T175216Z
LAST-MODIFIED:20200420T175706Z
UID:16363-1588352400-1588356000@prsala.org
SUMMARY:NATIONAL: Change Management: What Agency Leaders Are Doing to Navigate the New Normal
DESCRIPTION:COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation\, in the present\, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant. \nIn this PRSA Entertainment and Sports Section sponsored webinar\, industry leaders will share how their organizations have adapted to work through the COVID-19 crisis and tailored business and communication strategies to succeed. \nSpeakers\n\n\n   \n\nDon Epstein\nPartner @United Talent Agency\nEpstein has spent over 40 years as a leader in the lecture industry\, founding Greater Talent Network in 1981\, prior to its acquisition by UTA in 2017\, to promote intellectual\, political\, and cultural icons from Attorney General Janet Reno and Tom Wolfe to Michael Lewis and Billy Beane on the speaking circuit. During this time\, Epstein’s knack for recognizing talent on the cusp of hugely successful\, multi-faceted careers cemented GTN as one of the country’s most prestigious speakers bureaus. Recognizing GTN’s influence on the lecture business as well as its status as a launching pad for some of the most exciting new voices in broadcasting\, literature and entertainment\, United Talent Agency acquired the company\, utilizing Epstein’s experience to further expand its roster and reach to include such figures as Tyra Banks\, Lloyd Blankfein\, Terry Crews\, Governor John Kasich\, Norah O’Donnell\, and many more.\n\n\n\n\n\n   \n\nDanny Martoe\nPresident @CSE\nMartoe is the President of CSE overseeing all verticals including representation of professional and collegiate coaches & management\, news & sports media talent and partnership marketing initiatives. Before joining CSE\, Martoe was a business manager at the entertainment accounting and business management firm Nigro\, Karlin\, Segal\, Feldstein & Bolno where he was responsible for his client’s tax\, financial and life management needs. Previously\, Martoe served as the VP of Development at Relatively Media as well as Vice President at Rosenhaus Sports Representation where he helped manage the careers of over 500 professional athletes. Martoe also worked at UBS Financial Services Headquarters Branch in New York City where he held both series 7 & 65 securities licenses. Martoe graduated with a bachelor’s degree from West Virginia University and received his MBA from the University of Miami. He is also a licensed MLB\, NFL & US Soccer certified contract advisor.\n\n\n\n\n\n   \n\nChristine M. Barney\nCEO and Managing Partner @rbb Communications\nChristine M. Barney is CEO and managing partner of rbb Communications\, a four-time national Agency of the Year award winner. rbb is a leading integrated communications agency that offers media relations\, digital marketing\, influencer engagement\, corporate communications\, reputation and social media management and creative services/advertising. Specialty practices include consumer\, health\, entertainment\, luxury lifestyle\, professional services\, real estate and travel. Barney has developed multifaceted marketing communications programs for a variety of brands including DHL Express\, M&Ms\, Hilton Hotels\, Jackson Health System\, The Adrienne Arsht Center for the Performing Arts and Florida Power & Light. She is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion.”\n\n\n\n\nREGISTER ONLINE \nFREE TO MEMBERS \n 
URL:https://prsala.org/event/national-change-management-what-agency-leaders-are-doing-to-navigate-the-new-normal/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200430T180000
DTEND;TZID=America/Los_Angeles:20200430T190000
DTSTAMP:20260411T022336
CREATED:20200420T174631Z
LAST-MODIFIED:20200420T174631Z
UID:16360-1588269600-1588273200@prsala.org
SUMMARY:NATIONAL: Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
DESCRIPTION:This webinar looks at the anatomy of issues and crisis communications\, how they play out and how to handle them\, but through the lens of taking the “panic” out of these situations\, and in particular\, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of the Covid-19 pandemic. \nThe first part of the webinar will look at why we should stop using the word “crisis\,” but instead focus on reputation management as being the key to all of the work you do — every day. The success of issues management is often correlated to the amount by which your organization has prepared for issues before they arise and how a PR team is able to harness the strength of existing journalist relationships. \nThe second part will look at how to keep your cool when issues arise\, and in doing so how to make sure best practices remain intact and you can steer the ship. Talking from firsthand experience as a lawyer and communications adviser\, the webinar will look at how to manage and organize internal and external stakeholders when issues arise. \nThis will include how to navigate the interplay of stakeholders in issues management\, understand the roles different teams play (risk\, compliance\, legal\, C-suite) and communicate outcomes/results effectively back to the board during and after a crisis so they can understand the impact issues have had\, and the successes secured by the team. \nIn particular\, the webinar will focus on how businesses and organizations have responded to the Covid-19 outbreak\, examining some of the challenges they have faced\, and drawing out the key learnings and best practices that have been put in place to help navigate this unprecedented scenario. \nBy the end of this webinar\, participants will be able to: \n\nUnderstand the theory and application of the fundamental principles of issues and reputation management for both traditional\, digital and social media.\nLearn how preparation makes or breaks good reputation and issues management\, and makes working with journalists easier.\nUnderstand how to take the “panic” out of issues management\, and how to effectively manage stakeholders calmly\, and ensure best practice remains\, rather than going into crisis mode and regretting snap decisions later.\nUnderstand how to navigate the interplay of stakeholders in issues management\, understand the roles different teams play (risk\, compliance\, legal\, C-suite) and communicate outcomes/results effectively back to the board.\n\n  \n\n\nPresenter\n\nBenjamin Thiele-Long\, Cognito \n\n        \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE FOR MEMBERS \nNon Members: $200
URL:https://prsala.org/event/national-managing-communications-in-a-time-of-crisis-learnings-from-the-impact-of-covid-19/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200421T180000
DTEND;TZID=America/Los_Angeles:20200421T190000
DTSTAMP:20260411T022336
CREATED:20200420T173108Z
LAST-MODIFIED:20200420T173617Z
UID:16357-1587492000-1587495600@prsala.org
SUMMARY:NATIONAL: Social Media and Effective Reputation Management in a Time of COVID-19
DESCRIPTION:With roughly 3 billion social media users worldwide as of 2020\, social media is a dominant arena in which the battle for protecting reputations is won or lost. In this webinar\, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Case study examples from this current global crisis will be explored to reveal best practices and what is best avoided in crisis communication on social media. \nBy the end of this webinar\, participants will be able to: \n\nDetermine the elements of social media that can be most threatening during a crisis and why.\nDetermine the elements of social media that can be most helpful during a crisis and why.\nLeverage these elements effectively to protect or enhance trust and confidence among those who matter.\nUnderstand how to respond effectively to critical or negative questions / comments from stakeholders.\n\n\n\nPresenter\n\nHolly Helstrom\, associate\, Logos Institute \n\n\n\nHolly Helstrom is an associate at Logos Consulting Group and fellow at the Logos Institute for Crisis Management and Executive Leadership. She advises clients across many industries on effective crisis response. \nIn addition\, Holly researches\, designs\, and presents in-depth case studies that bring to life the principles and best practices that comprise Logos Institute’s curriculum. Through meticulous research and thoughtful curation\, Holly elevates and enriches the firm’s case study and learning library\, which creates a more vibrant experience for Logos clientele. Her research areas of interest include reputation and crisis management on social media\, gender and leadership\, and the intersection of ethics\, society\, and technology. Holly also has expertise in conceptualizing\, creating\, and implementing crisis simulation scenarios tailored to challenge and strengthen clients’ crisis evaluation and response skills. \n\n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE.\n\n\n\n\nPRSA Members: FREE! \nNonmembers: $200
URL:https://prsala.org/event/national-social-media-and-effective-reputation-management-in-a-time-of-covid-19/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200414T160000
DTEND;TZID=America/Los_Angeles:20200414T163000
DTSTAMP:20260411T022336
CREATED:20200407T154105Z
LAST-MODIFIED:20200407T154610Z
UID:16322-1586880000-1586881800@prsala.org
SUMMARY:How Agencies Are Embracing\, Changing and Adjusting to COVID-19
DESCRIPTION:Joe Marchelewski\, 2020 PRSA-LA President\, interviews Stefan Pollack\, President\, The Pollack Group and PRSA-LA Past-president. \nRegister for this Event by click here.
URL:https://prsala.org/event/how-agencies-are-embracing-changing-and-adjusting-to-covid-19/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190510T090000
DTEND;TZID=America/Los_Angeles:20190510T170000
DTSTAMP:20260411T022336
CREATED:20190410T151134Z
LAST-MODIFIED:20190410T183223Z
UID:11918-1557478800-1557507600@prsala.org
SUMMARY:Emotional Intelligence: The Next Professional Frontier for Communication Pros
DESCRIPTION:REGISTER HERE \nEmotional Intelligence (EQ) is at the top of conversations in every level of business today. Research indicates that EQ mastery is crucial for organizations to succeed and cultures to thrive in the future; and all five aspects of EQ fall under the domain of communications. As communicators\, it is imperative that we take a leadership role bringing emotional intelligence into our organizations. \nThis full-day workshop is designed to enhance participants’ EQ\, expand leadership capabilities and teach the skills we need to counsel and serve within our organizations at the highest level. Through hands-on tools\, techniques\, instruction\, handouts and exercises\, participants will learn the brain science of success and pivotal skills in communications and EQ to shift into an active\, empowered leadership position in any situation. These are the skills the organizations and stakeholders we serve will need to operate more effectively and thrive as the best versions of themselves. That process begins with us. \nYOU WILL LEARN:\n\nHow to use brain-body science to master the inner and outer conversation.\nCore skills in emotional intelligence.\nHow to help organizations be more integrity-based and values-driven.\nMaster-level communication that builds connection\, harmony and trust.\nHow to shift from the weakest to the strongest part of yourself as a leader.\nTools for using challenge as opportunity — and helping organizations do so.\n\nPRESENTER\n\nHeathere Evans\, APR\nPresident\nPivot Inc. \nPRICE\nMembers: $645\nNon-Members: $845 \nREGISTER HERE
URL:https://prsala.org/event/emotional-intelligence-the-next-professional-frontier-for-communication-pros/
CATEGORIES:PRSA,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190221T173000
DTEND;TZID=America/Los_Angeles:20190221T190000
DTSTAMP:20260411T022336
CREATED:20190202T004637Z
LAST-MODIFIED:20190216T053908Z
UID:10263-1550770200-1550775600@prsala.org
SUMMARY:Hack Your PR Life: Networking & Wellness For the Young PR Professional
DESCRIPTION:Life in PR is a journey! While an exciting and attractive career\, it can be accompanied with a high level of stress. According to a recent study\, event coordinators\, reporters\, broadcasters\, and PR executives are the most stressful jobs behind military personnel\, firefighters\, and police. So\, how can young PR professionals invest in their well-being and ensure longevity in our business?Connect with industry leaders and seasoned practitioners as they share best practices for balancing mind\, body\, and soul. \nComplimentary Amplified Yoga session at 7:15 p.m. (to reserve a space in the yoga class\, select Additional Item during registration) \nPanel\nChef Alina Z\nCouture Nutrition Chef and Holistic Health Coach \nSteven Bram\nSenior Manager at The Wonderful Company \nWill Collie\nGeneral Manager Southern California at Edelman \nDr. Lara Fielding\nLicensed Psychologist and Author of “Mastering Adulthood: Go Beyond Adulting to Become an Emotional Grown-Up” \nRiana Singh\nSocial Media Influencer\, Boss Women Collective Founder\, and Business Development at Headspace \nTickets\n\n\n\n\n\n\nAbout Wanderlust\nWanderlust is an expansive modern community center in the heart of Hollywood. Arranged over three floors\, the beautifully designed center houses a full café\, patio\, and three spaces\, including The Greatest Place\, a vast\, vaulted bow-truss space with exposed brick\, capable of hosting up to 400 people (or nearly 200 mats). The center\, like their transformational festivals\, brings together experts and techniques that turn private events into an unforgettable experience.
URL:https://prsala.org/event/hack-your-pr-life-networking-wellness-for-the-young-pr-professional/
LOCATION:Wanderlust Hollywood\, 1357 North Highland Avenue\, Los Angeles\, CA\, 90028\, United States
CATEGORIES:PRSA,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/lulu.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150610T124500
DTEND;TZID=America/Los_Angeles:20150610T134500
DTSTAMP:20260411T022336
CREATED:20150529T065225Z
LAST-MODIFIED:20150608T210052Z
UID:3459-1433940300-1433943900@prsala.org
SUMMARY:Join PRSA-LA @ Social Media Week for Our Branded Content Panel and Save 20% on Your Full-Week Pass
DESCRIPTION:PRSA-LA is once again teaming up with Social Media Week Los Angeles (SMWLA) to be part of our region’s most dynamic and action-packed series of events exploring the intersection of social media technology\, creativity and business. \nThis time we’re focusing on L.A.’s hometown advantage when it comes to content creation. It’s no longer enough to just get clients in the newspaper and on TV; PR pros now have to be adept at creating branded content that consumers want to share. The trick is understanding how to tell a story visually and connect with influencers… and that’s where L.A. has a hometown advantage. PRSA-LA’s panel at Social Media Week will explore how agencies are leveraging L.A.’s unrivaled storytelling infrastructure and talent. We’ll have some amazing speakers — and the one thing they all have in common is that they’re helping make Los Angeles ground-zero for the branded content revolution. \n  \nPanelists: \nTony Fur – Agent\, CAA Marketing (a division of Creative Artists Agency) \nRob Jones – VP of Digital Strategy\, Edelman (@stranger109) \nLorrie Boula – President\, Soul Kitchen Management (@lorrieboo) \nBrien Grant – Senior VP of Digital\, The Wonderful Company \nClint Schaff – US General Manager\, DARE; Adjunct Professor\, USC Annenberg (@ClintSchaff) \nModerator: \nErik Deutsch – Principal\, ExcelPR Group; Immediate Past President\, PRSA-LA (@ErikDeutsch) \nHosted by Public Relations Society of America\, Los Angeles Chapter (PRSA-LA) \n  \nWhen: Wednesday\, June 10; 12:45 – 1:45 P.M.                                                                  \n  \nLocation:\nBergamot Station Arts Center\, Santa Monica \n  \nCost: \nTo register for this panel you must purchase a Social Media Week Los Angeles pass. \nPRSA-LA members have a special discount code to save 20% on admission passes for all Social Media Week Los Angeles events (June 8-12). \nVisit our event page to register\, and use the following promo codes to save 20%: \n\nThis code provides a 20% discount on SMW LA Campus passes.\nThis code provides a 20% discount on SMW LA Insider passes.\n\n  \nTWEET TO WIN GIVEAWAY (ENDS SUNDAY\, JUNE 7 @ 12:00 P.M. PDT)  \nHey… Check it out! We’re giving away 10 FREE passes to Social Media Week L.A. via our “Teet to Win” giveaway.  \n1. To enter\, retweet the following: Attend @PRSALA’s panel @ #SMWLA June 10 “L.A.’s Hometown Advantage for Branded Content” & save 20% on full-week pass http://bit.ly/prsalasmw \n2. Winners will be announced on our Twitter stream. @PRSALA will ‘follow’ each winner so the winners can then respond via DM (direct message). Winners must ‘follow’ @PRSALA in order to receive direct messages. \n3 . Ten (10) winners will be chosen randomly from eligible entries. \n4. To enter\, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright are called into question and cannot be verified. \n5. Employees\, partners and vendors of PRSA-LA and their immediate family members are not eligible to enter. \n6. Only one retweet of each individual @PRSALA tweet will qualify as an entry\, but individuals may retweet more than one @PRSALA tweet to gain multiple entries. \n7. Winners will be announced on Twitter by 6 p.m. on Sunday\, June 7. \nPRSALA reserves the right to change\, modify\, alter the prize\, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control. \n  \n  \n  \nThis PRSA-LA Event Sponsored by:
URL:https://prsala.org/event/join-prsa-la-social-media-week-for-l-a-s-hometown-advantage-for-branded-content-panel/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140320
DTEND;VALUE=DATE:20140323
DTSTAMP:20260411T022336
CREATED:20140311T180909Z
LAST-MODIFIED:20140311T181217Z
UID:1516-1395273600-1395532799@prsala.org
SUMMARY:PRSA Western District Conference
DESCRIPTION:Hotel Indigo/Sempra Energy Headquarters\nSan Diego (downtown)\, CA\n\n\n\nSoak in the Southern California sunshine while furthering your public relations\, communications or marketing career and networking with some of the region’s brightest communications professionals at the PRSA 2014 Western District Conference.\n\n\nEvent Details and Registration are here.
URL:https://prsala.org/event/prsa-western-district-conference/
CATEGORIES:PRSA
END:VEVENT
END:VCALENDAR