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DTSTART;TZID=America/Los_Angeles:20200512T180000
DTEND;TZID=America/Los_Angeles:20200512T190000
DTSTAMP:20260411T060148
CREATED:20200420T180017Z
LAST-MODIFIED:20200420T180017Z
UID:16367-1589306400-1589310000@prsala.org
SUMMARY:NATIONAL: Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
DESCRIPTION:Join marketing and media maven Shanita Akintonde as she shares her signature presentation\, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view” on what the best brands do to remain on top and how you can do the same. \nKnown on the campus of Columbia College Chicago for academic lectures that are grounded in research and framed in COLOR\, Akintonde is a three-time Excellence in Teaching award finalist. This 20-year teaching vet is a successful former advertising and PR practitioner whose client base  included McDonald’s\, Coca-Cola and Sprite. She is currently the executive vice president of branding for UJAMAA Construction\, Inc.\, builders of the Obama Presidential Center in her hometown of Chicago. She also chairs the PRSA Diversity and Inclusion Committee. \nAttendees will leave this webinar infused with intellectual ice cream and chock full of communication cotton candy\, all drawn from both theoretical and practitioner-based evidence. Akintonde utilizes case studies\, research and interview material from leading agency CEOs that capture best practices for building a brand. This is a definite you-don’t-want-to-miss PRSA learning webinar! \nBy the end of this webinar\, participants will be able to: \n\nIdentify your niche and determine target market needs.\nBetter manage consumer perceptions about your brand.\nPut branding tactics to use in order to elevate/build your career.\n\n\n\nPresenter\n\nShanita Akintonde\, MBA\, associate professor\, Columbia College Chicago \n\n\nAkintonde\, MBA\, M.Ed.\, DTM is a professor in The School of Media Arts at Columbia College Chicago and Interim Program Director\, Culture Race & Media in the Cinema & Television Arts Department.  A 25 year member of PRSA\, she is the first recipient of the PRSSA Multicultural Student Scholarship. \n\n\n\n        \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE FOR MEMBERS \nNon-Members: $200
URL:https://prsala.org/event/national-selling-the-sizzle-how-brands-including-you-can-become-notable-and-quotable/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200501T170000
DTEND;TZID=America/Los_Angeles:20200501T180000
DTSTAMP:20260411T060148
CREATED:20200420T175216Z
LAST-MODIFIED:20200420T175706Z
UID:16363-1588352400-1588356000@prsala.org
SUMMARY:NATIONAL: Change Management: What Agency Leaders Are Doing to Navigate the New Normal
DESCRIPTION:COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation\, in the present\, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant. \nIn this PRSA Entertainment and Sports Section sponsored webinar\, industry leaders will share how their organizations have adapted to work through the COVID-19 crisis and tailored business and communication strategies to succeed. \nSpeakers\n\n\n   \n\nDon Epstein\nPartner @United Talent Agency\nEpstein has spent over 40 years as a leader in the lecture industry\, founding Greater Talent Network in 1981\, prior to its acquisition by UTA in 2017\, to promote intellectual\, political\, and cultural icons from Attorney General Janet Reno and Tom Wolfe to Michael Lewis and Billy Beane on the speaking circuit. During this time\, Epstein’s knack for recognizing talent on the cusp of hugely successful\, multi-faceted careers cemented GTN as one of the country’s most prestigious speakers bureaus. Recognizing GTN’s influence on the lecture business as well as its status as a launching pad for some of the most exciting new voices in broadcasting\, literature and entertainment\, United Talent Agency acquired the company\, utilizing Epstein’s experience to further expand its roster and reach to include such figures as Tyra Banks\, Lloyd Blankfein\, Terry Crews\, Governor John Kasich\, Norah O’Donnell\, and many more.\n\n\n\n\n\n   \n\nDanny Martoe\nPresident @CSE\nMartoe is the President of CSE overseeing all verticals including representation of professional and collegiate coaches & management\, news & sports media talent and partnership marketing initiatives. Before joining CSE\, Martoe was a business manager at the entertainment accounting and business management firm Nigro\, Karlin\, Segal\, Feldstein & Bolno where he was responsible for his client’s tax\, financial and life management needs. Previously\, Martoe served as the VP of Development at Relatively Media as well as Vice President at Rosenhaus Sports Representation where he helped manage the careers of over 500 professional athletes. Martoe also worked at UBS Financial Services Headquarters Branch in New York City where he held both series 7 & 65 securities licenses. Martoe graduated with a bachelor’s degree from West Virginia University and received his MBA from the University of Miami. He is also a licensed MLB\, NFL & US Soccer certified contract advisor.\n\n\n\n\n\n   \n\nChristine M. Barney\nCEO and Managing Partner @rbb Communications\nChristine M. Barney is CEO and managing partner of rbb Communications\, a four-time national Agency of the Year award winner. rbb is a leading integrated communications agency that offers media relations\, digital marketing\, influencer engagement\, corporate communications\, reputation and social media management and creative services/advertising. Specialty practices include consumer\, health\, entertainment\, luxury lifestyle\, professional services\, real estate and travel. Barney has developed multifaceted marketing communications programs for a variety of brands including DHL Express\, M&Ms\, Hilton Hotels\, Jackson Health System\, The Adrienne Arsht Center for the Performing Arts and Florida Power & Light. She is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion.”\n\n\n\n\nREGISTER ONLINE \nFREE TO MEMBERS \n 
URL:https://prsala.org/event/national-change-management-what-agency-leaders-are-doing-to-navigate-the-new-normal/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200430T180000
DTEND;TZID=America/Los_Angeles:20200430T190000
DTSTAMP:20260411T060148
CREATED:20200420T174631Z
LAST-MODIFIED:20200420T174631Z
UID:16360-1588269600-1588273200@prsala.org
SUMMARY:NATIONAL: Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
DESCRIPTION:This webinar looks at the anatomy of issues and crisis communications\, how they play out and how to handle them\, but through the lens of taking the “panic” out of these situations\, and in particular\, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of the Covid-19 pandemic. \nThe first part of the webinar will look at why we should stop using the word “crisis\,” but instead focus on reputation management as being the key to all of the work you do — every day. The success of issues management is often correlated to the amount by which your organization has prepared for issues before they arise and how a PR team is able to harness the strength of existing journalist relationships. \nThe second part will look at how to keep your cool when issues arise\, and in doing so how to make sure best practices remain intact and you can steer the ship. Talking from firsthand experience as a lawyer and communications adviser\, the webinar will look at how to manage and organize internal and external stakeholders when issues arise. \nThis will include how to navigate the interplay of stakeholders in issues management\, understand the roles different teams play (risk\, compliance\, legal\, C-suite) and communicate outcomes/results effectively back to the board during and after a crisis so they can understand the impact issues have had\, and the successes secured by the team. \nIn particular\, the webinar will focus on how businesses and organizations have responded to the Covid-19 outbreak\, examining some of the challenges they have faced\, and drawing out the key learnings and best practices that have been put in place to help navigate this unprecedented scenario. \nBy the end of this webinar\, participants will be able to: \n\nUnderstand the theory and application of the fundamental principles of issues and reputation management for both traditional\, digital and social media.\nLearn how preparation makes or breaks good reputation and issues management\, and makes working with journalists easier.\nUnderstand how to take the “panic” out of issues management\, and how to effectively manage stakeholders calmly\, and ensure best practice remains\, rather than going into crisis mode and regretting snap decisions later.\nUnderstand how to navigate the interplay of stakeholders in issues management\, understand the roles different teams play (risk\, compliance\, legal\, C-suite) and communicate outcomes/results effectively back to the board.\n\n  \n\n\nPresenter\n\nBenjamin Thiele-Long\, Cognito \n\n        \n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE \nFREE FOR MEMBERS \nNon Members: $200
URL:https://prsala.org/event/national-managing-communications-in-a-time-of-crisis-learnings-from-the-impact-of-covid-19/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200421T180000
DTEND;TZID=America/Los_Angeles:20200421T190000
DTSTAMP:20260411T060148
CREATED:20200420T173108Z
LAST-MODIFIED:20200420T173617Z
UID:16357-1587492000-1587495600@prsala.org
SUMMARY:NATIONAL: Social Media and Effective Reputation Management in a Time of COVID-19
DESCRIPTION:With roughly 3 billion social media users worldwide as of 2020\, social media is a dominant arena in which the battle for protecting reputations is won or lost. In this webinar\, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Case study examples from this current global crisis will be explored to reveal best practices and what is best avoided in crisis communication on social media. \nBy the end of this webinar\, participants will be able to: \n\nDetermine the elements of social media that can be most threatening during a crisis and why.\nDetermine the elements of social media that can be most helpful during a crisis and why.\nLeverage these elements effectively to protect or enhance trust and confidence among those who matter.\nUnderstand how to respond effectively to critical or negative questions / comments from stakeholders.\n\n\n\nPresenter\n\nHolly Helstrom\, associate\, Logos Institute \n\n\n\nHolly Helstrom is an associate at Logos Consulting Group and fellow at the Logos Institute for Crisis Management and Executive Leadership. She advises clients across many industries on effective crisis response. \nIn addition\, Holly researches\, designs\, and presents in-depth case studies that bring to life the principles and best practices that comprise Logos Institute’s curriculum. Through meticulous research and thoughtful curation\, Holly elevates and enriches the firm’s case study and learning library\, which creates a more vibrant experience for Logos clientele. Her research areas of interest include reputation and crisis management on social media\, gender and leadership\, and the intersection of ethics\, society\, and technology. Holly also has expertise in conceptualizing\, creating\, and implementing crisis simulation scenarios tailored to challenge and strengthen clients’ crisis evaluation and response skills. \n\n\n\nAccreditation\n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance. \n\nREGISTER ONLINE.\n\n\n\n\nPRSA Members: FREE! \nNonmembers: $200
URL:https://prsala.org/event/national-social-media-and-effective-reputation-management-in-a-time-of-covid-19/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200414T160000
DTEND;TZID=America/Los_Angeles:20200414T163000
DTSTAMP:20260411T060148
CREATED:20200407T154105Z
LAST-MODIFIED:20200407T154610Z
UID:16322-1586880000-1586881800@prsala.org
SUMMARY:How Agencies Are Embracing\, Changing and Adjusting to COVID-19
DESCRIPTION:Joe Marchelewski\, 2020 PRSA-LA President\, interviews Stefan Pollack\, President\, The Pollack Group and PRSA-LA Past-president. \nRegister for this Event by click here.
URL:https://prsala.org/event/how-agencies-are-embracing-changing-and-adjusting-to-covid-19/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190510T090000
DTEND;TZID=America/Los_Angeles:20190510T170000
DTSTAMP:20260411T060148
CREATED:20190410T151134Z
LAST-MODIFIED:20190410T183223Z
UID:11918-1557478800-1557507600@prsala.org
SUMMARY:Emotional Intelligence: The Next Professional Frontier for Communication Pros
DESCRIPTION:REGISTER HERE \nEmotional Intelligence (EQ) is at the top of conversations in every level of business today. Research indicates that EQ mastery is crucial for organizations to succeed and cultures to thrive in the future; and all five aspects of EQ fall under the domain of communications. As communicators\, it is imperative that we take a leadership role bringing emotional intelligence into our organizations. \nThis full-day workshop is designed to enhance participants’ EQ\, expand leadership capabilities and teach the skills we need to counsel and serve within our organizations at the highest level. Through hands-on tools\, techniques\, instruction\, handouts and exercises\, participants will learn the brain science of success and pivotal skills in communications and EQ to shift into an active\, empowered leadership position in any situation. These are the skills the organizations and stakeholders we serve will need to operate more effectively and thrive as the best versions of themselves. That process begins with us. \nYOU WILL LEARN:\n\nHow to use brain-body science to master the inner and outer conversation.\nCore skills in emotional intelligence.\nHow to help organizations be more integrity-based and values-driven.\nMaster-level communication that builds connection\, harmony and trust.\nHow to shift from the weakest to the strongest part of yourself as a leader.\nTools for using challenge as opportunity — and helping organizations do so.\n\nPRESENTER\n\nHeathere Evans\, APR\nPresident\nPivot Inc. \nPRICE\nMembers: $645\nNon-Members: $845 \nREGISTER HERE
URL:https://prsala.org/event/emotional-intelligence-the-next-professional-frontier-for-communication-pros/
CATEGORIES:PRSA,PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190221T173000
DTEND;TZID=America/Los_Angeles:20190221T190000
DTSTAMP:20260411T060148
CREATED:20190202T004637Z
LAST-MODIFIED:20190216T053908Z
UID:10263-1550770200-1550775600@prsala.org
SUMMARY:Hack Your PR Life: Networking & Wellness For the Young PR Professional
DESCRIPTION:Life in PR is a journey! While an exciting and attractive career\, it can be accompanied with a high level of stress. According to a recent study\, event coordinators\, reporters\, broadcasters\, and PR executives are the most stressful jobs behind military personnel\, firefighters\, and police. So\, how can young PR professionals invest in their well-being and ensure longevity in our business?Connect with industry leaders and seasoned practitioners as they share best practices for balancing mind\, body\, and soul. \nComplimentary Amplified Yoga session at 7:15 p.m. (to reserve a space in the yoga class\, select Additional Item during registration) \nPanel\nChef Alina Z\nCouture Nutrition Chef and Holistic Health Coach \nSteven Bram\nSenior Manager at The Wonderful Company \nWill Collie\nGeneral Manager Southern California at Edelman \nDr. Lara Fielding\nLicensed Psychologist and Author of “Mastering Adulthood: Go Beyond Adulting to Become an Emotional Grown-Up” \nRiana Singh\nSocial Media Influencer\, Boss Women Collective Founder\, and Business Development at Headspace \nTickets\n\n\n\n\n\n\nAbout Wanderlust\nWanderlust is an expansive modern community center in the heart of Hollywood. Arranged over three floors\, the beautifully designed center houses a full café\, patio\, and three spaces\, including The Greatest Place\, a vast\, vaulted bow-truss space with exposed brick\, capable of hosting up to 400 people (or nearly 200 mats). The center\, like their transformational festivals\, brings together experts and techniques that turn private events into an unforgettable experience.
URL:https://prsala.org/event/hack-your-pr-life-networking-wellness-for-the-young-pr-professional/
LOCATION:Wanderlust Hollywood\, 1357 North Highland Avenue\, Los Angeles\, CA\, 90028\, United States
CATEGORIES:PRSA,PRSA-LA
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150610T124500
DTEND;TZID=America/Los_Angeles:20150610T134500
DTSTAMP:20260411T060148
CREATED:20150529T065225Z
LAST-MODIFIED:20150608T210052Z
UID:3459-1433940300-1433943900@prsala.org
SUMMARY:Join PRSA-LA @ Social Media Week for Our Branded Content Panel and Save 20% on Your Full-Week Pass
DESCRIPTION:PRSA-LA is once again teaming up with Social Media Week Los Angeles (SMWLA) to be part of our region’s most dynamic and action-packed series of events exploring the intersection of social media technology\, creativity and business. \nThis time we’re focusing on L.A.’s hometown advantage when it comes to content creation. It’s no longer enough to just get clients in the newspaper and on TV; PR pros now have to be adept at creating branded content that consumers want to share. The trick is understanding how to tell a story visually and connect with influencers… and that’s where L.A. has a hometown advantage. PRSA-LA’s panel at Social Media Week will explore how agencies are leveraging L.A.’s unrivaled storytelling infrastructure and talent. We’ll have some amazing speakers — and the one thing they all have in common is that they’re helping make Los Angeles ground-zero for the branded content revolution. \n  \nPanelists: \nTony Fur – Agent\, CAA Marketing (a division of Creative Artists Agency) \nRob Jones – VP of Digital Strategy\, Edelman (@stranger109) \nLorrie Boula – President\, Soul Kitchen Management (@lorrieboo) \nBrien Grant – Senior VP of Digital\, The Wonderful Company \nClint Schaff – US General Manager\, DARE; Adjunct Professor\, USC Annenberg (@ClintSchaff) \nModerator: \nErik Deutsch – Principal\, ExcelPR Group; Immediate Past President\, PRSA-LA (@ErikDeutsch) \nHosted by Public Relations Society of America\, Los Angeles Chapter (PRSA-LA) \n  \nWhen: Wednesday\, June 10; 12:45 – 1:45 P.M.                                                                  \n  \nLocation:\nBergamot Station Arts Center\, Santa Monica \n  \nCost: \nTo register for this panel you must purchase a Social Media Week Los Angeles pass. \nPRSA-LA members have a special discount code to save 20% on admission passes for all Social Media Week Los Angeles events (June 8-12). \nVisit our event page to register\, and use the following promo codes to save 20%: \n\nThis code provides a 20% discount on SMW LA Campus passes.\nThis code provides a 20% discount on SMW LA Insider passes.\n\n  \nTWEET TO WIN GIVEAWAY (ENDS SUNDAY\, JUNE 7 @ 12:00 P.M. PDT)  \nHey… Check it out! We’re giving away 10 FREE passes to Social Media Week L.A. via our “Teet to Win” giveaway.  \n1. To enter\, retweet the following: Attend @PRSALA’s panel @ #SMWLA June 10 “L.A.’s Hometown Advantage for Branded Content” & save 20% on full-week pass http://bit.ly/prsalasmw \n2. Winners will be announced on our Twitter stream. @PRSALA will ‘follow’ each winner so the winners can then respond via DM (direct message). Winners must ‘follow’ @PRSALA in order to receive direct messages. \n3 . Ten (10) winners will be chosen randomly from eligible entries. \n4. To enter\, you must be a US resident over the age of 18. Entries will be disqualified if we believe they are generated by scripts or other automated technology. We will disqualify entries whose authorship and copyright are called into question and cannot be verified. \n5. Employees\, partners and vendors of PRSA-LA and their immediate family members are not eligible to enter. \n6. Only one retweet of each individual @PRSALA tweet will qualify as an entry\, but individuals may retweet more than one @PRSALA tweet to gain multiple entries. \n7. Winners will be announced on Twitter by 6 p.m. on Sunday\, June 7. \nPRSALA reserves the right to change\, modify\, alter the prize\, deadline or any rules for the giveaways. PRSALA will not be responsible for any inaccurate information submitted by giveaway entries or for any issues in giveaway fulfillment outside of its control. \n  \n  \n  \nThis PRSA-LA Event Sponsored by:
URL:https://prsala.org/event/join-prsa-la-social-media-week-for-l-a-s-hometown-advantage-for-branded-content-panel/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140320
DTEND;VALUE=DATE:20140323
DTSTAMP:20260411T060148
CREATED:20140311T180909Z
LAST-MODIFIED:20140311T181217Z
UID:1516-1395273600-1395532799@prsala.org
SUMMARY:PRSA Western District Conference
DESCRIPTION:Hotel Indigo/Sempra Energy Headquarters\nSan Diego (downtown)\, CA\n\n\n\nSoak in the Southern California sunshine while furthering your public relations\, communications or marketing career and networking with some of the region’s brightest communications professionals at the PRSA 2014 Western District Conference.\n\n\nEvent Details and Registration are here.
URL:https://prsala.org/event/prsa-western-district-conference/
CATEGORIES:PRSA
END:VEVENT
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