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DTSTART;TZID=America/Los_Angeles:20250611T083000
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DTSTAMP:20260429T043627
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SUMMARY:At Breakfast With...Entertainment Journalists and Producers
DESCRIPTION:At Breakfast With…Entertainment Journalists and Producers\nWednesday\, June 11 • 8:30 – 9:30 AM PT\nVia ZOOM \nPresented by: \n \nREGISTER HERE \nJoin us via Zoom on Wednesday\, June 11 at 8:30 – 9:30 AM PT for a dynamic edition of PRSA-LA’s At Breakfast With… spotlighting entertainment journalists and producers based in Los Angeles. \nAs the media landscape continues to evolve\, entertainment coverage is expanding beyond red carpets and premieres to include deeper narratives around culture\, identity\, social impact\, and brand values. This timely conversation will explore how publicists can navigate today’s competitive media environment and craft compelling entertainment pitches that break through. \nHear directly from top entertainment reporters and producers on what grabs their attention\, how they prefer to be pitched\, and the types of stories they’re seeking now. Whether you’re promoting talent\, projects\, or campaigns with a purpose\, this panel will offer actionable insights into securing coverage and building meaningful media relationships in Hollywood’s ever-shifting ecosystem. \nMeet the speakers: \n\nKatie Atkinson\, Executive Digital Director\, West Coast\, Billboard\nJennifer Aguillon\, Sr. Talent Booker\, Access Hollywood\, NBC Universal\nAmy Sugarman\, VP Public Relations and Talent\, and Executive Producer\, iHeartMedia\nLiz Calvario\, Editor and Reporter\, Today.com \nKatie Atkinson\nKatie Atkinson is Billboard’s Executive Digital Director\, West Coast and has worked for Billboard.com as an editor in the Los Angeles office since 2014. In addition to leading fan-facing coverage and breaking news on the website\, Katie also co-hosts and co-produces Billboard’s Pop Shop podcast\, a weekly discussion about the latest pop news and chart moves. Katie previously worked as a digital editor at Entertainment Weekly\, where she co-hosted the Editor’s Hour show on SiriusXM’s EW Live. Before that\, she was deputy managing editor at MTV News and an intern-turned-copy editor at The Detroit News after earning her journalism degree from Michigan State University. \nJennifer Aguillon\nJennifer Aguillon is a two-time Emmy winning producer with over 20 years of news experience in the national and local LA markets. She is currently a Senior Talent Booker for NBC’s Emmy Nominated Entertainment News Show “Access Hollywood” and daytime talk show\, “Access Daily”. She is a first generation Mexican-American. She has produced for “Extra”\, “California Live ”and news shows on KCBS and KTLA. She is creator and co-host of the podcast “Latina Life With Jen and Milena”. She is a member of the Television Academy\, the Academy of Country Music\, the USC Latino Alumni Association and the California Chicano News Media Association. A long-time supporter of the Jenesse Center and a volunteer at Project Angel Food\, she is a proud native Angeleno. \nAmy Sugarman\nAmy Sugarman is a talent executive/executive producer at iHeartMedia. Upon becoming the fourth generation in her family to graduate from UC Berkeley (and as a member of the Kappa Kappa Gamma sorority)\, Ms. Sugarman began her career at KTVU Fox Channel 2 in the Bay Area\, launching a 25-year (and counting) career in the entertainment industry. She has long been affiliated with celebrity stalwarts such as Mario Lopez and Ryan Seacrest\, with whom she has worked for more than two decades. In addition to producing television and radio\, Ms. Sugarman has produced many of iHeartMedia’s successful podcasts\, helping to position the company as the #1 podcast publisher in the world. She has served as co-host of pop culture podcasts for iconic TV shows such as “Beverly Hills 90210” and “The Gilmore Girls\,” and created and produced the podcast “Scrubbing In\,” which has won the People’s Choice Award twice. Ms. Sugarman credits her successful career to her time at Berkeley. \nLiz Calvario\nLiz Calvario is a Los Angeles-based editor and reporter for TODAY.com\, writing and editing entertainment\, pop culture and trending news. You can also catch her covering events\, including the Oscars\, Latin Grammys\, Emmy and more for TODAY.com. A Cal State Long Beach graduate\, she has been covering all aspects of the entertainment industry for a decade. She began her digital journalism career at Variety Latino. Her work has been published in IndieWire\, Deadline and Entertainment Tonight. As a Mexican American\, she makes it her mission to spotlight Latin talent. \n  \n\nDon’t miss this must-attend event for PR professionals looking to stay ahead in the entertainment space. \nMembers: $15; Non-members: $30; Students: $5 \n  \n  \nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-entertainment-journalists-and-producers/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Entertainment-All-Panelists.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250612T120000
DTEND;TZID=America/Los_Angeles:20250612T130000
DTSTAMP:20260429T043627
CREATED:20250521T193437Z
LAST-MODIFIED:20250521T195909Z
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SUMMARY:PRSA:  The Entrepreneurial AI Edge: A Shift Framework for PR Success
DESCRIPTION:REGISTER HERE \n\n\n\n\nTransform the way you approach public relations with practical AI strategies that boost productivity\, creativity and impact. Whether you’re running a solo consultancy or leading an agency\, this PRSA Learning Webinar will show you how forward-thinking PR pros are using AI to stay competitive\, save time and scale their results — all while keeping the human touch that drives exceptional storytelling. \nWhat You’ll Learn: \n\nStreamline and Simplify: Discover how AI can take care of repetitive tasks\, giving you more time for the work that matters most.\nCreative Amplification: Learn how AI tools can elevate your storytelling and content creation to captivate audiences in innovative ways.\nPersonalized Solutions: Explore AI solutions that enhance client experiences\, build stronger relationships and support reputation management.\nThe Shift Framework: Get a proven road map for integrating AI into your PR operations to drive growth\, innovation and long-term success.\n\nThis webinar gives you a clear\, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice. \nElevate your strategy\, stay ahead of the curve and discover what’s next for entrepreneurial PR professionals. \n\n\n\n\nPresenter: \nAndrea Gils Monzón \nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250617T120000
DTEND;TZID=America/Los_Angeles:20250617T130000
DTSTAMP:20260429T043627
CREATED:20250521T193352Z
LAST-MODIFIED:20250521T195858Z
UID:25909-1750161600-1750165200@prsala.org
SUMMARY:PRSA:  The ADA and Your Content: How To Be Compliant
DESCRIPTION:REGISTER HERE \nThis PRSA Learning Webinar is designed for communications pros\, PR experts and content creators eager to master accessibility in digital content. We’ll cover the basics of digital accessibility — what it is\, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging. \nThrough practical tips and real-world examples\, you’ll learn how to apply accessibility best practices to everything from social media posts to corporate websites. We’ll also touch on the legal side of things\, like the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG)\, ensuring you understand both your obligations and the opportunities that come with accessible content. \nYou’ll walk away with a toolkit of resources\, from automated checkers to screen readers\, and the know-how to create digital narratives that resonate with all audiences including those with disabilities. By the end\, you’ll have the skills and confidence to make your communications truly inclusive. \nBy the end of this webinar\, participants will: \n\nUnderstand the core principles of digital accessibility and their significance in crafting inclusive communication strategies.\nLearn how to apply accessibility best practices across various digital platforms including websites\, social media and multimedia content.\nGain knowledge of the legal requirements surrounding digital accessibility including the ADA and WCAG guidelines\, and how to ensure compliance.\nDevelop the skills to create compelling\, accessible narratives that resonate with all audiences including people with disabilities.\n\nPresenter: \nMatisse Hamel-Nelis\, ADS\, CPACC \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T090000
DTEND;TZID=America/Los_Angeles:20250625T103000
DTSTAMP:20260429T043627
CREATED:20250612T210528Z
LAST-MODIFIED:20250613T195123Z
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SUMMARY:PRSA Western District: How to Engage Diverse Audiences During Challenging Times
DESCRIPTION:PRSA Western District Virtual Program\nHow to Engage Diverse Audiences During Challenging Times\nJun 25\, 2025 09:00 AM Pacific Time (US and Canada) \nREGISTER HERE \nWe are excited to bring you one of the most popular sessions at the 2025 Western District Conference as a free virtual program for our members. \nIn an era of rapid cultural evolution and shifting political landscapes\, PR professionals must adapt their strategies to effectively connect with diverse audiences. The current climate\, marked by recent ICE raids and immigration protests\, highlights the urgency of this challenge. This virtual program will explore how PR strategies are evolving to meet the demands of today’s volatile world. Speakers will share real-life case studies on building cultural authenticity and competence\, and discuss how to navigate DEI initiatives in an environment where such efforts are increasingly under scrutiny. \nFeatured Speakers:\n•Adam Robles | Senior Vice President\, FENTON\n•Suzie Bao | VP/Group Director\, IWGROUP\, Inc.\n•Marina Filipelli | CEO\, Orci Advertising \nModerator: \n• Stephen Chavez | CEO\, ChavezPR\, PRSA-LA’s Immediate Past President \nThis is your chance to hear from senior marketing executives who are on the frontlines of guiding organizations how to reach diverse audiences. \nRegister today and be part of the conversation on building more inclusive\, authentic\, and resilient PR strategies for the future. \nREGISTER HERE
URL:https://prsala.org/event/prsa-western-district-how-to-engage-diverse-audiences-during-challenging-times/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-WDC-Multicultural-PR-Program-web.png
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