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DTSTART;TZID=America/Los_Angeles:20260820T103000
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SUMMARY:PRSA:  Lead on LinkedIn: A Bootcamp for Health Communicators
DESCRIPTION:PRSA Event: Lead on LinkedIn: A Bootcamp for Health Communicators\nAugust 20\, 2026 1:30 p.m. – 2:30 p.m. (Eastern Daylight Time)\nFREE TO SECTION MEMBER & PRSA MEMBER \nREGISTER HERE \n\n\nLinkedIn has become the platform for professionals to connect with colleagues\, share ideas and strengthen their personal and organizational brands. For health communicators\, it offers an unparalleled opportunity to reach the right audiences—whether you’re advancing public health campaigns\, influencing policy conversations\, or building trust in science. \nIn this interactive session\, Anthony Shop\, co-founder and chief strategy officer at Social Driver and chairman of the National Digital Roundtable\, will share practical insights and real-world examples to help you use LinkedIn more effectively. Together\, we’ll explore how to make the most of your presence on the platform\, including: \n\nHow to optimize your LinkedIn profile to get noticed by reporters\, partners and peers.\nWhen to post from your company page vs. your personal profile and how to balance both.\nThe difference between a LinkedIn Post and a LinkedIn Article and when to use each.\nHow the LinkedIn algorithm influences visibility and whether hashtags matter anymore.\nExamples of thought leaders and organizations who are leading the way on LinkedIn.\n\nWhether you’re new to LinkedIn or looking to take your presence to the next level\, you’ll walk away with actionable tips to strengthen your digital voice and amplify your impact. \nHosted by the Health and Life Sciences Section and made available to all PRSA members. Paid registration for non-Health and Life Sciences Section members includes the live webinar and video playback for one month. \n\n\n\n\nPresenter\n\n\n \n Anthony Shop \n\n\n\nFREE TO SECTION MEMBER & PRSA MEMBER \n\nREGISTER HERE\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
URL:https://prsala.org/event/prsa-lead-on-linkedin-a-bootcamp-for-health-communicators/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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DTSTART;TZID=America/Los_Angeles:20260824T120000
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CREATED:20260814T201300Z
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UID:32925-1787572800-1787576400@prsala.org
SUMMARY:IPA: Lead Generation On A Solo Budget: Website & Social Tactics That Work
DESCRIPTION:PRSA-LA INDEPENDENT PRACTITIONERS ALLIANCE invites you to a virtual event: \nLEAD GENERATION ON A SOLO BUDGET: WEBSITE & SOCIAL TACTICS THAT WORK \nMONDAY\, AUGUST 24\, 2026 \n12:00 PM PT \nOpen to PRSA members and non-members \nREGISTER HERE \nIndependent PR practitioners wear every hat\, often with limited time and no marketing team behind them. This practical session cuts through the noise with low-lift ways to turn your website and social media presence into consistent new-business lead generation. \n  \nWHAT YOU WILL LEARN \n• Non-obvious\, low-lift tactics that improve digital lead generation \n• How AI can streamline content creation and lead follow-up \n• Practical ideas for professionals with limited bandwidth and budget \nIndustry veterans Jen Berson\, Cynthia Lieberman and Stefan Pollack will share practical advice on using your digital presence to help grow your client base. \n  \nMEET THE PANEL \nJen Berson\, Founder & CEO\, Jeneration PR \nCynthia Lieberman\, Founder\, LieberComm \nStefan Pollack\, President & CFO\, The Pollack Group \nIDEAL FOR \nIndependent practitioners | In-house communicators | Agency professionals \nSHARPEN YOUR DIGITAL PRESENCE. GROW YOUR CLIENT BASE. \nREGISTER HERE
URL:https://prsala.org/event/32925/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/ipa-lead-image-scaled.jpg
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