BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRSA-LA - ECPv6.15.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://prsala.org
X-WR-CALDESC:Events for PRSA-LA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260408T130903
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/DD-Agility_FT.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260408T130903
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260323T110000
DTEND;TZID=America/Los_Angeles:20260323T114500
DTSTAMP:20260408T130903
CREATED:20260311T210407Z
LAST-MODIFIED:20260311T210407Z
UID:28106-1774263600-1774266300@prsala.org
SUMMARY:PRSA: Storytelling
DESCRIPTION:Storytelling\nMarch 23\, 2026\, 1–1:45 p.m. ET\nFREE TO PRSA MEMBER. Available to nonmembers for $60. \nStorytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together\, we’ll explore the art of storytelling\, the essential elements that make a story compelling\, and how powerful narratives can elevate and amplify a brand by building deeper emotional connections and clearer messaging. Our panel will also share tips for turning your message into a story people remember\, and one that moves your audience to action. \nPanelists:\nLisa Arledge Powell\, APR\, CEO & founder\, MediaSource\nRob Biesenbach\, Communication Coach\, Speaker & Workshop Leaders\nHeather Morgan\, APR\, vice president of communication and business development\, MHP Salud \nParticipants with the APR credential earn 0.5 ethics CEUs for this session. \nThis event is part of PRSA’s Member Monday. Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. Moderated by the PRSA 2026 Chair\, Heide Harrell\, M.A.\, APR\, these conversations aim to create a space for meaningful dialogue\, collaboration\, and the exchange of ideas. \nREGISTER HERE
URL:https://prsala.org/event/prsa-storytelling/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T130000
DTEND;TZID=America/Los_Angeles:20260318T140000
DTSTAMP:20260408T130903
CREATED:20260311T200504Z
LAST-MODIFIED:20260311T200532Z
UID:28090-1773838800-1773842400@prsala.org
SUMMARY:FPRSA: Diverse Dialogues: She Built It
DESCRIPTION:Diverse Dialogues: She Built It\nMarch 18\, 2026 3–4 p.m. EDT\nBehind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel\, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the communications landscape across sectors—from healthcare to entertainment\, public affairs to social change. \nModerated by a PRSA leader\, this conversation will explore their bold decisions\, the challenges they faced breaking barriers\, and the lessons they’ve learned about leadership\, resilience and redefinition. Whether you’re aspiring to lead a team or build your own agency\, this session will offer candid insights and real-world advice for women communicators looking to chart their own path in PR. \nModerator: Natalie Ghidotti\, APR\, Fellow PRSA\, CEO\, Ghidotti \nPanelists: \nPriscilla Clarke\, President/CEO\, Clarke PR Global LLC\nGrace T. Leong\, APR\, Fellow PRSA\, CEO\, HUNTER\nMaria J. Rodriguez\, President & CEO\, Vanguard Communications \nEvent is free. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-she-built-it/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/diverse-dialogues-series-presents-she-built-it-prsa.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T110000
DTEND;TZID=America/Los_Angeles:20260318T110000
DTSTAMP:20260408T130903
CREATED:20260311T201342Z
LAST-MODIFIED:20260311T201404Z
UID:28102-1773831600-1773831600@prsala.org
SUMMARY:PRSA: Seeing the Whole Field
DESCRIPTION:Seeing the Whole Field\nGreat communicators anticipate the play before it happens. Join Kelly Ross\, internal communications manager for the Pittsburgh Pirates\, on the next Strategies & Tactics Live to learn how internal alignment strengthens every external message. \nWatch live on LinkedIn on March 18 at 1 p.m. ET. \nSign up now
URL:https://prsala.org/event/prsa-seeing-the-whole-field/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/1772199982164.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260317T130000
DTEND;TZID=America/Los_Angeles:20260317T134500
DTSTAMP:20260408T130903
CREATED:20260311T201025Z
LAST-MODIFIED:20260311T201048Z
UID:28098-1773752400-1773755100@prsala.org
SUMMARY:PRSA: Business for Communicators: Fundamentals of Corporate Finance for Value Creation
DESCRIPTION:Business for Communicators: Fundamentals of Corporate Finance for Value Creation\nMarch 17\, 2026 3:00 p.m. – 3:45 p.m. (Eastern Daylight Time)\n\n\nCommunicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. \nIn this PRSA Learning Webinar\, you’ll learn the story told by each corporate financial statement and how to begin positioning your contributions as a communicator in terms that resonate with business leaders. \nBy the end of this webinar\, you’ll be able to: \n\nAssess the health of your internal network to ensure you have the connections you need to succeed.\nUnderstand the story told by each corporate financial statement: income\, balance sheet and cash flow.\nBegin speaking in terms of how your work contributes to company financial performance.\n\n\n\n\n\nPresenters\n\n\n\n\n \nSandy Duhé\, Ph.D.\, MBA\, APR\, Fellow PRSA\n\n\n\n\n\nFree for PRSA Member: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-business-for-communicators-fundamentals-of-corporate-finance-for-value-creation/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T130000
DTEND;TZID=America/Los_Angeles:20260312T140000
DTSTAMP:20260408T130903
CREATED:20260311T200841Z
LAST-MODIFIED:20260311T200841Z
UID:28095-1773320400-1773324000@prsala.org
SUMMARY:PRSA: 5 Ways To Think Like a Reader
DESCRIPTION:5 Ways To Think Like a Reader\nMarch 12\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nWrite the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to: \n\nDraw readers in with reader-centric messages.\nMove readers to act with persuasive-writing techniques. (And every piece you write must be persuasive\, even if you’re just persuading people to read it!)\nFind out how a robot can help you connect better with humans.\n\n\n\n\n\nPresenters\n\n\n\n \nAnn Wylie\n\n\n\n\n\nFree to PRSA MEMBER: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-5-ways-to-think-like-a-reader/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260223T180000
DTEND;TZID=America/Los_Angeles:20260223T190000
DTSTAMP:20260408T130903
CREATED:20260217T204102Z
LAST-MODIFIED:20260217T204217Z
UID:27963-1771869600-1771873200@prsala.org
SUMMARY:APR Introductory Session
DESCRIPTION:Ready to Elevate Your Career? Join our FREE APR Introductory Session! \nWhen: Monday\, February 23\, 2026\, at 6 p.m. PT | Where: Online \nPower up Your PRofessional Goals with the APR \nIs earning your Accreditation in Public Relations (APR) on your professional to-do list for 2026? Curious about what the accreditation process entails? This session is designed just for you! \nAchieving the APR sets you apart as a strategic\, ethical\, and results-driven communicator. The OCPRSA APR Study Sessions have a nationwide reputation for excellence\, attracting participants from across the country. \nOur 10-week virtual course equips you with the knowledge\, structure and confidence to navigate the APR process\, all from the convenience of Zoom. \nWhy Attend the Introductory Session? \n\nUnderstand the value of the APR and why it’s considered a hallmark of excellence in public relations.\nHear directly from accredited professionals about how earning the APR has elevated their careers.\nLearn what to expect from both the Panel Presentation and the computer-based Examination.\nGet your questions answered and see whether the OCPRSA program is the right fit for your professional goals.\n\nThis FREE virtual session offers a no-pressure way to explore the APR and learn how our proven study course can set you up for success. \nClick HERE to learn more about the APR and HERE to register for the free introductory session. \nAdvance registration is required! \nReady to take the next step? Register now for the OCPRSA APR Course and secure your spot! \nCourse Registration: https://bit.ly/4aADMOy
URL:https://prsala.org/event/apr-introductory-session/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/apr-logo-1.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251203T083000
DTEND;TZID=America/Los_Angeles:20251203T093000
DTSTAMP:20260408T130903
CREATED:20250913T023127Z
LAST-MODIFIED:20251126T040107Z
UID:27497-1764750600-1764754200@prsala.org
SUMMARY:At Breakfast With...A PR Guide to Podcasts
DESCRIPTION:At Breakfast With…(A Virtual Event) \nA PR Guide to Podcasts\nPresented by PRSA-LA\nWednesday\, December 3\, 2025 • 8:30 AM – 9:30 AM\n \n\n\n\nFull panel announced! \nGet ready for A PR Guide to Podcasts\, a virtual At Breakfast With event designed to help PR pros identify the right shows\, craft standout pitches\, prepare clients for authentic conversations\, and build real relationships with podcast hosts. Plus\, get insider tips on measuring impact and the trends shaping podcasting in 2026. \n\n\nFeaturing: \n\n\n\nGlenn Gritzner – Host of Making Los Angeles (L.A. Times Studios)\n\n\n\n\nEvan Lovett – Creator of LA In a Minute and Host of In a Minute with Evan Lovett.\n\n\n\n\nPeniley Ramirez\, Co-CEO and Exec. Dir.of Futuro Media\, home to Latino USA\n\n\n\nModerated by:  \n\n\n\nBeverly White\, Retired KNBC Anchor and Reporter\n\n\nLearn what producers look for\, what makes a great guest\, and how podcasts can amplify your brand storytelling. \nREGISTER NOW
URL:https://prsala.org/event/at-breakfast-with-10/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Podcasts-Full-Lineup2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251008T140000
DTEND;TZID=America/Los_Angeles:20251008T150000
DTSTAMP:20260408T130903
CREATED:20250929T203916Z
LAST-MODIFIED:20250929T204312Z
UID:27648-1759932000-1759935600@prsala.org
SUMMARY:PRSA Foundation Presents: Advancing Hispanic Representation in PR and Communications
DESCRIPTION:Join the Conversation That Can Shape the Future of Our Industry \nPRSA Foundation Presents: Advancing Hispanic Representation in PR and Communications \nWednesday\, October 8\, 2025 • 2:00 p.m. – 3:00 p.m. (PST) \nREGISTER HERE \nHispanics make up nearly 20% of the U.S. population and drive one of the most powerful consumer markets in the world\, yet they remain significantly underrepresented in public relations and communications. If U.S. Latinos were a country\, they’d rank among the top 5 economies in the world ($4.1 Trillion). Hispanic outreach is no longer a nice add-on; it’s a business imperative. These numbers make one thing clear: Representation matters.\nThis inspiring virtual summit brings together industry titans to discuss: \n• Proven strategies to attract and retain more Hispanic professionals.\n• The power of mentorship and allyship in advancing careers.\n• How Hispanic voices strengthen the future of communications. \nPanelists: \nIsabel Abislaiman\, senior vice president and senior partner\, FleishmanHillard\nMichael Estevez\, vice president\, communications\, Bristol Myers Squibb\nRosemary Mercedes\, senior vice president\, global communications\, BBC Studios\nModerator: Stephen Chavez\, president and CEO\, ChavezPR \n*All proceeds from registrations and sponsorships will go directly to the PRSA Foundation. \nREGISTER HERE \n  \nPresenters\n\n\n\n\n \nIsabel Abislaiman\n\n\n \nStephen Chavez\n\n\n \nMichael Estevez\n\n\n \nRosemary Mercedes
URL:https://prsala.org/event/prsa-foundation-presents-advancing-hispanic-representation-in-pr-and-communications/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250909T120000
DTEND;TZID=America/Los_Angeles:20250909T130000
DTSTAMP:20260408T130903
CREATED:20250521T195458Z
LAST-MODIFIED:20250521T195825Z
UID:25927-1757419200-1757422800@prsala.org
SUMMARY:PRSA:    Five Ways To Simplify Messages
DESCRIPTION:REGISTER HERE \n\n\n\n\n\nWould your piece be twice as good if it were half as long? Research says\, yes. \nLearn how to make every piece you write easier to read and understand in this webinar. You’ll learn how to: \n\nUse a cool\, free tool to measure\, monitor and manage readability.\nHit the right target for the length of your messages\, paragraphs\, sentences and words.\nUse simple tricks and techniques for hitting those targets.\n\n\n\n\n\n\nPresenter: \nAnn Wylie \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy-2-copy/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250806T150000
DTEND;TZID=America/Los_Angeles:20250806T160000
DTSTAMP:20260408T130903
CREATED:20250730T201920Z
LAST-MODIFIED:20250730T202944Z
UID:26776-1754492400-1754496000@prsala.org
SUMMARY:Unidos: PRSA Hispanic-Latino Affinity Group Kickoff Event
DESCRIPTION:Be part of history as we launch the PRSA Hispanic-Latino Affinity Group — an inclusive\, dynamic space dedicated to empowering Hispanic-Latino communications professionals nationwide. \nJoin us Wednesday\, August 6\, 2025\, at 3 PM PT\, for our inaugural virtual mixer\, where you’ll connect with industry peers\, share your voice\, and help shape the future of our community within PRSA. This gathering kicks-off a regular series of networking sessions\, but we’re aiming for more than that: it’s a celebration of identity\, shared values\, and collective ambition. \nWhether you’re a seasoned professional or just starting your journey in communications\, this event offers a unique opportunity to become a founding participant\, build lasting connections\, and contribute your perspective to the foundation of our Affinity Group.  It’s a great opportunity to connect with industry peers\, share your voice\, and be a founding member of this impactful community. \nLet’s launch something impactful — together. Use and follow #PRSAHispanicLatino to be part of the conversation before\, during\, and after the event. \nTICKETS:\nPRSA Member: FREE\nNon-Member $15.00 \n  \nREGISTER HERE
URL:https://prsala.org/event/unidos-prsa-hispanic-latino-affinity-group/
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Launch-event-square-promo.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250717T120000
DTEND;TZID=America/Los_Angeles:20250717T130000
DTSTAMP:20260408T130903
CREATED:20250521T194359Z
LAST-MODIFIED:20250521T195834Z
UID:25918-1752753600-1752757200@prsala.org
SUMMARY:PRSA:   Five Ways To Tell Better Stories
DESCRIPTION:REGISTER HERE \n\n\nCould you do a better job of engaging readers through storytelling? \nIn this webinar\, master the art of the storyteller — that’s a job that AI can’t do! \nYou’ll learn how to: \n\nFind great stories inside and outside your organization.\nAsk the question in an interview that will help subject matter experts share a story.\nWrite a great story\, as easy as 1-2-3-4.\n\n\n\nPresenter: \nAnn Wylie \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy-2/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T090000
DTEND;TZID=America/Los_Angeles:20250625T103000
DTSTAMP:20260408T130903
CREATED:20250612T210528Z
LAST-MODIFIED:20250613T195123Z
UID:26158-1750842000-1750847400@prsala.org
SUMMARY:PRSA Western District: How to Engage Diverse Audiences During Challenging Times
DESCRIPTION:PRSA Western District Virtual Program\nHow to Engage Diverse Audiences During Challenging Times\nJun 25\, 2025 09:00 AM Pacific Time (US and Canada) \nREGISTER HERE \nWe are excited to bring you one of the most popular sessions at the 2025 Western District Conference as a free virtual program for our members. \nIn an era of rapid cultural evolution and shifting political landscapes\, PR professionals must adapt their strategies to effectively connect with diverse audiences. The current climate\, marked by recent ICE raids and immigration protests\, highlights the urgency of this challenge. This virtual program will explore how PR strategies are evolving to meet the demands of today’s volatile world. Speakers will share real-life case studies on building cultural authenticity and competence\, and discuss how to navigate DEI initiatives in an environment where such efforts are increasingly under scrutiny. \nFeatured Speakers:\n•Adam Robles | Senior Vice President\, FENTON\n•Suzie Bao | VP/Group Director\, IWGROUP\, Inc.\n•Marina Filipelli | CEO\, Orci Advertising \nModerator: \n• Stephen Chavez | CEO\, ChavezPR\, PRSA-LA’s Immediate Past President \nThis is your chance to hear from senior marketing executives who are on the frontlines of guiding organizations how to reach diverse audiences. \nRegister today and be part of the conversation on building more inclusive\, authentic\, and resilient PR strategies for the future. \nREGISTER HERE
URL:https://prsala.org/event/prsa-western-district-how-to-engage-diverse-audiences-during-challenging-times/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-WDC-Multicultural-PR-Program-web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250617T120000
DTEND;TZID=America/Los_Angeles:20250617T130000
DTSTAMP:20260408T130903
CREATED:20250521T193352Z
LAST-MODIFIED:20250521T195858Z
UID:25909-1750161600-1750165200@prsala.org
SUMMARY:PRSA:  The ADA and Your Content: How To Be Compliant
DESCRIPTION:REGISTER HERE \nThis PRSA Learning Webinar is designed for communications pros\, PR experts and content creators eager to master accessibility in digital content. We’ll cover the basics of digital accessibility — what it is\, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging. \nThrough practical tips and real-world examples\, you’ll learn how to apply accessibility best practices to everything from social media posts to corporate websites. We’ll also touch on the legal side of things\, like the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG)\, ensuring you understand both your obligations and the opportunities that come with accessible content. \nYou’ll walk away with a toolkit of resources\, from automated checkers to screen readers\, and the know-how to create digital narratives that resonate with all audiences including those with disabilities. By the end\, you’ll have the skills and confidence to make your communications truly inclusive. \nBy the end of this webinar\, participants will: \n\nUnderstand the core principles of digital accessibility and their significance in crafting inclusive communication strategies.\nLearn how to apply accessibility best practices across various digital platforms including websites\, social media and multimedia content.\nGain knowledge of the legal requirements surrounding digital accessibility including the ADA and WCAG guidelines\, and how to ensure compliance.\nDevelop the skills to create compelling\, accessible narratives that resonate with all audiences including people with disabilities.\n\nPresenter: \nMatisse Hamel-Nelis\, ADS\, CPACC \n\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250612T120000
DTEND;TZID=America/Los_Angeles:20250612T130000
DTSTAMP:20260408T130903
CREATED:20250521T193437Z
LAST-MODIFIED:20250521T195909Z
UID:25911-1749729600-1749733200@prsala.org
SUMMARY:PRSA:  The Entrepreneurial AI Edge: A Shift Framework for PR Success
DESCRIPTION:REGISTER HERE \n\n\n\n\nTransform the way you approach public relations with practical AI strategies that boost productivity\, creativity and impact. Whether you’re running a solo consultancy or leading an agency\, this PRSA Learning Webinar will show you how forward-thinking PR pros are using AI to stay competitive\, save time and scale their results — all while keeping the human touch that drives exceptional storytelling. \nWhat You’ll Learn: \n\nStreamline and Simplify: Discover how AI can take care of repetitive tasks\, giving you more time for the work that matters most.\nCreative Amplification: Learn how AI tools can elevate your storytelling and content creation to captivate audiences in innovative ways.\nPersonalized Solutions: Explore AI solutions that enhance client experiences\, build stronger relationships and support reputation management.\nThe Shift Framework: Get a proven road map for integrating AI into your PR operations to drive growth\, innovation and long-term success.\n\nThis webinar gives you a clear\, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice. \nElevate your strategy\, stay ahead of the curve and discover what’s next for entrepreneurial PR professionals. \n\n\n\n\nPresenter: \nAndrea Gils Monzón \nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nFree to Members; $200 Non Members \nREGISTER HERE
URL:https://prsala.org/event/prsa-the-ada-and-your-content-how-to-be-compliant-copy/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250611T083000
DTEND;TZID=America/Los_Angeles:20250611T093000
DTSTAMP:20260408T130903
CREATED:20250430T220416Z
LAST-MODIFIED:20250529T003400Z
UID:25735-1749630600-1749634200@prsala.org
SUMMARY:At Breakfast With...Entertainment Journalists and Producers
DESCRIPTION:At Breakfast With…Entertainment Journalists and Producers\nWednesday\, June 11 • 8:30 – 9:30 AM PT\nVia ZOOM \nPresented by: \n \nREGISTER HERE \nJoin us via Zoom on Wednesday\, June 11 at 8:30 – 9:30 AM PT for a dynamic edition of PRSA-LA’s At Breakfast With… spotlighting entertainment journalists and producers based in Los Angeles. \nAs the media landscape continues to evolve\, entertainment coverage is expanding beyond red carpets and premieres to include deeper narratives around culture\, identity\, social impact\, and brand values. This timely conversation will explore how publicists can navigate today’s competitive media environment and craft compelling entertainment pitches that break through. \nHear directly from top entertainment reporters and producers on what grabs their attention\, how they prefer to be pitched\, and the types of stories they’re seeking now. Whether you’re promoting talent\, projects\, or campaigns with a purpose\, this panel will offer actionable insights into securing coverage and building meaningful media relationships in Hollywood’s ever-shifting ecosystem. \nMeet the speakers: \n\nKatie Atkinson\, Executive Digital Director\, West Coast\, Billboard\nJennifer Aguillon\, Sr. Talent Booker\, Access Hollywood\, NBC Universal\nAmy Sugarman\, VP Public Relations and Talent\, and Executive Producer\, iHeartMedia\nLiz Calvario\, Editor and Reporter\, Today.com \nKatie Atkinson\nKatie Atkinson is Billboard’s Executive Digital Director\, West Coast and has worked for Billboard.com as an editor in the Los Angeles office since 2014. In addition to leading fan-facing coverage and breaking news on the website\, Katie also co-hosts and co-produces Billboard’s Pop Shop podcast\, a weekly discussion about the latest pop news and chart moves. Katie previously worked as a digital editor at Entertainment Weekly\, where she co-hosted the Editor’s Hour show on SiriusXM’s EW Live. Before that\, she was deputy managing editor at MTV News and an intern-turned-copy editor at The Detroit News after earning her journalism degree from Michigan State University. \nJennifer Aguillon\nJennifer Aguillon is a two-time Emmy winning producer with over 20 years of news experience in the national and local LA markets. She is currently a Senior Talent Booker for NBC’s Emmy Nominated Entertainment News Show “Access Hollywood” and daytime talk show\, “Access Daily”. She is a first generation Mexican-American. She has produced for “Extra”\, “California Live ”and news shows on KCBS and KTLA. She is creator and co-host of the podcast “Latina Life With Jen and Milena”. She is a member of the Television Academy\, the Academy of Country Music\, the USC Latino Alumni Association and the California Chicano News Media Association. A long-time supporter of the Jenesse Center and a volunteer at Project Angel Food\, she is a proud native Angeleno. \nAmy Sugarman\nAmy Sugarman is a talent executive/executive producer at iHeartMedia. Upon becoming the fourth generation in her family to graduate from UC Berkeley (and as a member of the Kappa Kappa Gamma sorority)\, Ms. Sugarman began her career at KTVU Fox Channel 2 in the Bay Area\, launching a 25-year (and counting) career in the entertainment industry. She has long been affiliated with celebrity stalwarts such as Mario Lopez and Ryan Seacrest\, with whom she has worked for more than two decades. In addition to producing television and radio\, Ms. Sugarman has produced many of iHeartMedia’s successful podcasts\, helping to position the company as the #1 podcast publisher in the world. She has served as co-host of pop culture podcasts for iconic TV shows such as “Beverly Hills 90210” and “The Gilmore Girls\,” and created and produced the podcast “Scrubbing In\,” which has won the People’s Choice Award twice. Ms. Sugarman credits her successful career to her time at Berkeley. \nLiz Calvario\nLiz Calvario is a Los Angeles-based editor and reporter for TODAY.com\, writing and editing entertainment\, pop culture and trending news. You can also catch her covering events\, including the Oscars\, Latin Grammys\, Emmy and more for TODAY.com. A Cal State Long Beach graduate\, she has been covering all aspects of the entertainment industry for a decade. She began her digital journalism career at Variety Latino. Her work has been published in IndieWire\, Deadline and Entertainment Tonight. As a Mexican American\, she makes it her mission to spotlight Latin talent. \n  \n\nDon’t miss this must-attend event for PR professionals looking to stay ahead in the entertainment space. \nMembers: $15; Non-members: $30; Students: $5 \n  \n  \nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-entertainment-journalists-and-producers/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Entertainment-All-Panelists.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250422T090000
DTEND;TZID=America/Los_Angeles:20250422T100000
DTSTAMP:20260408T130903
CREATED:20250402T212520Z
LAST-MODIFIED:20250408T225040Z
UID:25561-1745312400-1745316000@prsala.org
SUMMARY:PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing
DESCRIPTION:PRophet Predict What’s Possible: Beyond the Buzz on Influencer Marketing.\nTuesday\, April 22 • 9 a.m. PST / 12 p.m. EST \nVia Zoom\nREGISTER HERE \nPublic Relations Society of America (PRSA) Western District will host its first virtual webinar in collaboration with PRophet\, “PRophet Predicts What’s Possible: Beyond the Buzz on Influencer Marketing.” Public relations and marketing leaders will unveil exclusive new research exploring why some influencers outperform others—even when metrics are identical. The webinar will examine what really moves the needle in sales and conversions\, and how marketers can harness these insights for 2025 and beyond. \nOver the last decade\, digital marketing has undergone a fundamental transformation. Brands no longer control the conversation— creators do. Consumers now trust peer recommendations more than traditional advertisements\, making creator-led marketing an essential strategy for brand growth and engagement. To better understand this evolving landscape\, we will use this session to discuss our latest research on the power of Influencer marketing in with brands and agencies: findings\, emerging trends\, and strategies that will shape the future of creator marketing in 2025 and beyond. \nFeatured Speakers: \n\nLimor Cohen – VP of Global Partnerships\, LEADERS by PRophet\nLimor Cohen is a dynamic marketing consultant with deep expertise in monetizing the influencer ecosystem. She is the founder of LCB Consulting and former executive at Komodo and Lightricks. Based in Tel Aviv\, Limor holds an MBA from Reichman University.\nEran Nizri – CEO & Founder\, LEADERS & IMAI by PRophet\nA visionary entrepreneur and digital marketing pioneer\, Eran Nizri is best known for founding and leading LEADERS into a globally recognized award-winning influencer marketing agency\, and Influencer Marketing AI by PRophet. LEADERS was recently acquired by Stagwell Inc.\n\nThis session will reveal groundbreaking research that debunks common assumptions about influencer marketing. Key finding: influencers who post 10+ stories per day dramatically outperform peers\, regardless of follower count or engagement rate—echoing the power of frequency in traditional media. Learn how this “repetition effect” can revolutionize company and brand creator-led campaigns. \nREGISTER HERE \n  \n  \nEvent sponsored by: \n   \n  \n  \n  \n  \nPRSA Western District is comprised of 11 chapters in five western states: Arizona\, Colorado\, Hawaii\, southern California\, and southern Nevada. PRophet is a cutting-edge platform for managing and optimizing influencer marketing campaigns.
URL:https://prsala.org/event/prophet-predict-whats-possible-beyond-the-buzz-on-influencer-marketing-what-to-try-amplify-modify/
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250306T083000
DTEND;TZID=America/Los_Angeles:20250306T093000
DTSTAMP:20260408T130903
CREATED:20250129T234602Z
LAST-MODIFIED:20250225T021543Z
UID:25224-1741249800-1741253400@prsala.org
SUMMARY:PRSA-LA's At Breakfast With...Public Affairs and Community Issues Journalists
DESCRIPTION:PRSA-LA’s At Breakfast With…\nPublic Affairs and Community Issues Journalists\n \nDate: Thursday\, March 6\, 2025 \nTime: 8:30 – 9:30 AM \nREGISTER HERE \nPRSA-LA will host a series of ABW programs for 2025. These ABW programs will be both virtual and in-person. \nJoin us for our first ABW program of the year via Zoom\, At Breakfast With…Public Affairs and Community Issues Journalists on Thursday\, March 6 (8:30 am – 9:30 am PT) featuring journalists and producers covering public affairs and community issues. \n  \nSPEAKERS: \nHal Eisner\, reporter of KTTV 11\, Host of Fox 11 News IN DEPTH and the Fox 11 podcast “What the Hal?\,” and\nRafael Sigler\, Producer and Host of KTNQ’s radio program “Pa’Variar”\nJaqueline Hurtado\, Multimedia Journalist/Reporter for Spectrum News  \nThe panel will be moderated by Rick Garcia\, Senior Strategic Advisor\, Media at Lee Andrews Group\, previous Emmy award-winning News Anchor at KCBS-TV and KCOP-TV\, and Sports Anchor at KTTV. \nWhile elections may be over\, issues of government and community affairs are still at the forefront for many PR professionals and your clients. Join a robust discussion with political and community reporters and producers discussing how to pitch story angles ranging from issues such as education\, immigration\, climate change\, water quality\, police and fire services\, the unhoused\, access to healthcare and more! What matters to these reporters? \nHow can your clients garner coverage in the congested Southern California media market and create public affairs pitches that resonate? Join us to learn more. \n  \nREGISTER HERE \n  \n  \nLook out for these upcoming ABWs. More details TBA. \nMay – In person event at Amazon Video – Entertainment – brunch/lunch event \nJuly – Virtual or In Person event (topic TBC) – morning event \nSeptember – In person event – Technology – evening event \nDecember – In person event if it doesn’t happen in July (Climate) – morning event
URL:https://prsala.org/event/prsa-las-at-breakfast-with-public-affairs/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-March6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250203T170000
DTEND;TZID=America/Los_Angeles:20250203T180000
DTSTAMP:20260408T130903
CREATED:20250129T225350Z
LAST-MODIFIED:20250129T233455Z
UID:25203-1738602000-1738605600@prsala.org
SUMMARY:Informational Session: APR Study Course
DESCRIPTION:Resolve to focus on your professional development in 2025. PRSA-LA members are eligible to pursue the APR–accreditation in Public Relations. \nIt’s an opportunity to build your skills\, grow your network and get more involved in chapter activities. You’ll also go in depth with strategic communications and RPIE (research\, planning\, implementation and evaluation)\, setting you up to create successful PRism and national PR award entries. \nSign Up for the Virtual APR Info. Session (in partnership with OCPRSA) \nLearn more about APR and the APR Study Session (a ten-week virtual course hosted by OCPRSA to help you earn your APR). \nReach out to PRSA-LA APR Chair Justin Glover with all your APR questions.
URL:https://prsala.org/event/informational-session-ocprsa-apr-study-course/
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2024-APR-Banner-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241212T083000
DTEND;TZID=America/Los_Angeles:20241212T093000
DTSTAMP:20260408T130903
CREATED:20241121T211405Z
LAST-MODIFIED:20241209T222945Z
UID:24942-1733992200-1733995800@prsala.org
SUMMARY:ABW with Public Affairs and Community Issues Journalists - EVENT IS POSTPONED
DESCRIPTION: EVENT IS POSTPONED\nAt Breakfast With … Public Affairs and Community Issues Journalists\nThis event has been postponed. Stay tuned for the new date!\nvia Zoom\n  \n\nJoin us via Zoom for PRSA-LA’s At Breakfast With … featuring journalists and producers covering public affairs and community issues. Join a robust discussion on how to pitch story angles ranging from education\, immigration\, climate change\, water quality\, police and fire services\, the unhoused\, access to healthcare and more! The panel will be moderated by Rick Garcia\, Sr. Strategic Advisor\, Media at Lee Andrews Group\, previous News Anchor at KCBS-TV and KCOP-TV\, and Emmy award-winning Sports Anchor at KTTV. \n  \nVirtual Cost: $15 for members\, $30 non-members\, $5 students \n  \nMeet Our Moderator \n \n\nRick Garcia\, Sr.  Strategic Advisor\, Media at Lee Andrews Group\nRick is a previous News Anchor at KCBS-TV and KCOP-TV\, and Emmy award-winning Sports Anchor at KTTV.\n\n 
URL:https://prsala.org/event/abw-with-public-affairs-and-community-issues-journalists/
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241009T090000
DTEND;TZID=America/Los_Angeles:20241009T100000
DTSTAMP:20260408T130903
CREATED:20240927T235647Z
LAST-MODIFIED:20240928T000402Z
UID:24831-1728464400-1728468000@prsala.org
SUMMARY:The State of PR Technology 2024 by Prowly
DESCRIPTION:The State of PR Technology 2024\nPresented by\n\n\n\nWednesday\, October 9th at 9 AM PDT\nvia Zoom\nPRSA-LA Members: FREE; Non-PRSA-LA Members: $25 each\n\nREGISTER HERE\n\nJoin us for an engaging online conversation on October 9th at 9 AM PDT as Prowly and PRSA-LA present “The State of PR Technology 2024” webinar. This event will provide valuable insights into the ever-evolving landscape of PR technology and its future implications. Here’s what you can expect from “The State of PR Technology 2024” webinar:\n•Discover how PR pros are using data-driven strategies to drive success\n•Learn how industry leaders are proving ROI and measuring their impact\n•Get actionable tips for maximizing tight budgets while still delivering powerful outcomes\n💡 Meet our esteemed speakers:\n\n🌟 Tonya McKenzie – Founder and CEO of Sand&Shores. Tonya is a highly regarded leadership and communications consultant specializing in helping businesses and entrepreneurs tell their stories\, elevate their message\, and build a strong reputation in the media and their communities.\n\n🌟 Tamara Sykes –  Head of Client Content Strategy at Stacker and Brand Communications Consultant. Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. She utilizes her 10+ years of experience as the Head of Client Content Strategy at Stacker and a Personal Brand Consultant for multi-hyphenate women of color via her brand\, Baydian Girl. Apart from developing brand communication strategies\, Tamara is active in the fashion industry\, engages in art projects\, and enjoys spending time with her family.\n\n🌟 Aleksandra Kubicka – PR Evangelist at Prowly. Aleksandra is passionate about sharing knowledge and experience with others. She has been in the public relations and B2B communication industry for 14 years\, in various organizations\, including local boutique PR agencies\, multinational startup teams\, and corporate communication departments of global brands.\n\n🌟 Tony Ferguson (host) – Principal of Society House and PRSA-LA Board Member\, Tony has led successful PR initiatives for Fortune 500 companies\, music giants\, TV/film projects\, non-profits\, and corporate ventures. His ability to build lasting relationships highlights his strong networking skills and client-focused approach.\n\nEvent Details\nDate: Wednesday\, October 9th\nTime: 9 AM PDT\nLocation: Zoom (Details will be sent before the webinar)\n\n🎟️ Ticket Pricing:\n\n– PRSA-LA Members: FREE\n– Non-PRSA-LA Members: $25 each\n\nTake advantage of this unique opportunity to gain invaluable insights into the state of PR technology and its future implications. Register today to secure your spot for “The State of PR Technology 2024” webinar\, and join us on October 9th at 9 AM PDT for an enriching online discussion!\n\n\nREGISTER HERE\n\nACCESS THE REPORT HERE
URL:https://prsala.org/event/the-state-of-pr-technology-2024-by-prowly/
CATEGORIES:Other Events,PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-webinar-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240926T083000
DTEND;TZID=America/Los_Angeles:20240926T093000
DTSTAMP:20260408T130903
CREATED:20240807T033446Z
LAST-MODIFIED:20240910T220120Z
UID:24759-1727339400-1727343000@prsala.org
SUMMARY:ABW with Food Journalists
DESCRIPTION:At Breakfast With … Food Journalists \nThursday\, September 26 • 8:30 am – 9:30 am PT  \nvia Zoom\nREGISTER HERE \n\nJoin us via Zoom on Thursday\, September 26 from 8:30 am – 9:30 am PT for a very special edition of PRSA-LA’s At Breakfast With … featuring top food journalists. Discover the key trends\, narratives and PR best practices shaping various forms of food media. You’ll also learn what these high-value contacts are looking for and how to secure maximum coverage. \n  \nRegister today to gain a competitive advantage for your culinary client \nVirtual Cost: $15 for members\, $30 non-members\, $5 students \n  \n  \nMeet our Panelists: \n  \n \n\nNeil Saavedra\, Host\, The Fork Report\, KFI AM 640\nLos Angeles native\, Neil Saavedra\, is host and producer of The Fork Report\, KFI-AM640’s favorite program for foodies featuring chef interviews\, recipes\, cooking tips and tricks\, must eat recommendations and more! Along with the above-mentioned titles\, he is also the Assistant Program Director at KFI.\n\n  \n \n\nBabette Pepaj\, Founder\, BakeSpace.com\, TECHmunch and BakeBot AI Recipe Assistant\nBabette Pepaj launched BakeSpace.com in 2006 as the Web’s first food-themed social network. The platform has introduced many innovations for home cooks and marketers – from branded recipes and DIY digital cookbooks to BakeBot (the first AI kitchen assistant infused with the wisdom and warmth of real home cooks). From 2010 – 2020\, Babette produced the TECHmunch Food Blogger Conference held in cities across North America. She also created CupcakeCamp LA\, BakeCamp and other major fundraising events.\n\n \n\nAmaya Pinto-Hernandez – Acceso Total Executive Producer\, Acceso Total Telemundo\nMulti-Emmy award-winning producer Amaya Pinto-Fernandez has over 20 years of experience in the television industry.  She is currently the executive producer of Telemundo network’s variety show “Acceso Total.” She previously worked at KWHY Channel 22 before joining Telemundo in 2005 as a producer and editor. Her expertise and contributions have been instrumental in the success of “Acceso Total\,” leading it to receive six Emmy awards from the Television Academy. Pinto-Fernandez received her bachelor’s degree from the University of Leon in Spain.\n\n  \n \n\nSarah Mosqueda\, Food\, Art and Culture writer\, Times OC\nSarah Mosqueda covers Orange County food\, art\, and culture for TimesOC\, a publication of the Los Angeles Times. She most recently worked as a staff writer in Food for the Los Angeles Times. She also has several years of experience in the restaurant industry\, including as general manager of Michelin-rated Irenia Restaurant. Mosqueda earned a bachelor’s degree in communications from Cal State Fullerton.\n\n  \nMeet Our Moderator \n \n\nStephen Chavez\, Founder LatinoFoodie and ChavezPR\nStephen Chavez is an acclaimed public relations strategist specializing in the food and beverage industry. As President & CEO of ChavezPR\, he has offered strategic communication expertise to renowned brands such as Nestlé\, Northgate González Market\, Alegria Wines\, and others. Co-founding LatinoFoodie\, a popular Mexican recipe blog\, Stephen is a sought-after speaker at prestigious food and social media conferences like TECHMUNCH and Hispanicize\, where he shares valuable insights into Latino culinary trends. His leadership extends to roles as President of the Public Relations Society of America\, Los Angeles Chapter\, member of the Board of Directors for the PRSA National Foundation\, Chairman of the Board for the Latino Equality Alliance\, and past National and Local President of the Hispanic Public Relations Association. Stephen graduated from the University of La Verne.\n\n  \n  \nREGISTER HERE
URL:https://prsala.org/event/abw-with-food-journalists/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Cover.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240711T120000
DTEND;TZID=America/Los_Angeles:20240711T130000
DTSTAMP:20260408T130903
CREATED:20240604T195113Z
LAST-MODIFIED:20240604T195113Z
UID:24444-1720699200-1720702800@prsala.org
SUMMARY:6 Ways To Reach More Readers
DESCRIPTION:6 Ways To Reach More Readers \nJuly 11\, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) \n\n\nBoost your open rates\, rev up readability \nEVENT IS FREE TO PRSA MEMBERS. REGISTER HERE. \n  \n\n\n\n\nSome 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out? \nIn this webinar\, you’ll learn six ways to write copy that gets opened and read. You’ll learn how to: \n\nPerfect your subject lines with a new\, free online tool.\nGet opened with the No. 1 call to action for subject lines.\nWrite paragraphs that don’t get skipped by hitting one key on the keyboard more often.\nWrite subject lines that aren’t too long or too short.\nUse AI to make your message measurably more readable.\n\n\n\n\n\nSpeaker\n\n\n\n\n\n \nAnn Wylie
URL:https://prsala.org/event/6-ways-to-reach-more-readers/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240627T120000
DTEND;TZID=America/Los_Angeles:20240627T130000
DTSTAMP:20260408T130903
CREATED:20240604T203648Z
LAST-MODIFIED:20240604T203712Z
UID:24452-1719489600-1719493200@prsala.org
SUMMARY:PRSA:  PRSA ENS Social Networking Event
DESCRIPTION:PRSA ENS Social Networking Event\nHosted by PRSA Entertainment and Sports. \nThursday\, June 27\n3 p.m. ET/ 12 noon PST \nEVENT IS FREE TO ALL \n\nREGISTER HERE\n\nOur virtual networking event moderated by Chandra Gore of Chandra Gore Consulting presents a fantastic opportunity for professionals like yourself to connect\, collaborate\, and expand your network within the Entertainment and Sports Industry. Space is limited\, so please save your spot!
URL:https://prsala.org/event/prsa-prsa-ens-social-networking-event/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260408T130903
CREATED:20240610T231024Z
LAST-MODIFIED:20240613T010802Z
UID:24459-1719316800-1719320400@prsala.org
SUMMARY:PRSA-LA Lunch & Learn – How to Enter and Win a PRism Award
DESCRIPTION:PRSA-LA Lunch & Learn\nRoad to PRism: How to Enter and Win a PRism Award\nTuesday June 25\, 2024 • 12 noon – 1:00pm PT\nvia Zoom\nREGISTER HERE \n  \nThe 2024 PRism Award submissions cycle has been announced: Early Bird Deadline is July 7 and the final deadline to submit entries is July 25. To help everyone get started\, and be ready to submit\, plan on attending this very important and informative session. You must enter to win! \nPast winners and judges who review awards submissions reveal all in this session. Learn how to identify your best work to enter\, how to write copy for the entry form\, select exhibit material (coverage tracking\, social media comments\, attendance\, etc.)\, that will engage the judging panel to push your entry up to the top via a points-awarded system.= \nIt’s easy to attend! This is a remote Lunch & Learn session. Enjoy lunch at your desk while watching the speakers. Our panel of experts will also take questions. \nSpeakers:\nMelissa England\, The Wonderful Company (past winner\, multi-year member of the judging committee)\nSpeaker from Blue Shield (TBD)\nSpeaker from Runyon Salzman (TBD)\nModerator: Sallie Olmsted\, APR – Global Communications Lead\, i.am Money (past winner\, 10+ years judging entries) \nThis session is free to PRSA-LA members and members of the greater Los Angeles public relations community. \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-la-lunch-learn-prism-awards-case-study/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/The-Road-to-PRism-60-images-01.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240625T120000
DTEND;TZID=America/Los_Angeles:20240625T130000
DTSTAMP:20260408T130903
CREATED:20240604T194709Z
LAST-MODIFIED:20240604T195659Z
UID:24442-1719316800-1719320400@prsala.org
SUMMARY:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
DESCRIPTION:PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org \nJune 25\, 2024  \n12:00 p.m. – 1:00 p.m. (PST) \nEVENT IS FREE TO PRSA MEMBERS \nREGISTER HERE \n\n\nInformation is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out\, team goals get misaligned\, culture starts to suffer\, and trust and transparency begin to disappear within an organization. \nSmart Brevity is helping top communicators keep teams connected\, supported and sprinting in the same direction. \nJoin Emily Inverso\, head of content and communication strategy at Axios HQ to learn: \n\nSmart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.\nCommunication strategy: Get a peek at the “Up\, Down & Around” approach that creates org-wide transparency.\nSmart Brevity before & after: An Axios editor will do a live\, on-screen edit to illustrate the impact this style can have.\n\nSpeaker\n\n\n\n\n \nEmily Inverso
URL:https://prsala.org/event/prsa-storytellers-smart-brevity-how-to-spark-and-spread-better-comms-practices-at-your-org/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240620T090000
DTEND;TZID=America/Los_Angeles:20240620T100000
DTSTAMP:20260408T130903
CREATED:20240604T194451Z
LAST-MODIFIED:20240604T194451Z
UID:24440-1718874000-1718877600@prsala.org
SUMMARY:PRSA: APR+M Process and Overview: Everything You Need to Know
DESCRIPTION:APR+M Process and Overview: Everything You Need to Know \nJune 20\, 2024 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time) \nEVENT IS FREE TO ALL. REGISTER HERE \n\n\n  \nJoin this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry! \nMilitary communicators who hold the Accreditation in Public Relations + Military (APR+M) will host an engaging and informative session that will cover all the necessary steps and requirements for obtaining APR+M including the application process\, the panel presentation\, exam and maintaining the accreditation in the future. \nWhether you are a public affairs officer or enlisted servicemember\, civilian communicator or contractor\, this webinar is a must-attend for anyone looking to enhance their professional credentials and distinguish themselves amongst the ranks of military PR pros! \nDon’t miss out on this valuable opportunity to learn from defense industry experts and take your career to the next level. \nSpeakers\n\nCmdr. Beth Teach\, APR+M\, U.S. Naval Air Forces Public Affairs Officer\nSaba Brown\, APR+M\, Secretary of the Air Force\, Office of Public Affairs\, Chief\, Leadership Development
URL:https://prsala.org/event/prsa-aprm-process-and-overview-everything-you-need-to-know/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240613T120000
DTEND;TZID=America/Los_Angeles:20240613T130000
DTSTAMP:20260408T130903
CREATED:20240415T194531Z
LAST-MODIFIED:20240604T201222Z
UID:24275-1718280000-1718283600@prsala.org
SUMMARY:PRSA Webinar: From Here to Sobriety: The Softer Side of Leadership
DESCRIPTION:From Here to Sobriety: The Softer Side of Leadership \nJune 13\, 2024\n3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) / 12 p.m. – 1 p.m. (PST) \nFREE TO PRSA MEMBERS. \nRegister Now\n\n\nToo often leaders feel they must be strong\, tough and decisive\, that to admit or show weakness will only undercut them and make them ineffective leaders. That is how Leonard Greenberger\, vice president of AKCG\, felt until he experienced a medical crisis because of years of prescription drug abuse. \nAfter a week on a psych ward\, five weeks in rehab\, 20 weeks of intensive outpatient therapy and more than two years of sobriety\, he has come to understand that all of that is exactly wrong. \nIn this PRSA Learning Webinar\, Greenberger will share these hard-won lessons — how asking for help is a sign of strength; the importance of being present for those you care about most; how being willing to show your vulnerability can break down barriers; the comfort in giving yourself grace; and so much more — so attendees can understand how revealing their “softer sides” can help them to become more effective leaders. \nBy the end of this webinar\, participants will learn: \n\nWhat constitutes soft leadership skills.\nHow to cultivate and deploy soft leadership skills.\nHow to become more effective leaders.\n\n  \n\n\n\n\nSpeaker\n\n\n\n\n \nLeonard Greenberger\n\n\n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-webinar-from-here-to-sobriety-the-softer-side-of-leadership/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240606T150000
DTEND;TZID=America/Los_Angeles:20240606T160000
DTSTAMP:20260408T130903
CREATED:20240604T193937Z
LAST-MODIFIED:20240604T195844Z
UID:24436-1717686000-1717689600@prsala.org
SUMMARY:The Museum of Public Relations: Pride\, Prejudice\, and Politics Webinar
DESCRIPTION:Thursday\, June 6\, 2024\, 6pm ET / 3PM PST\nCo-produced with PRSA\n \nREGISTER for this event over ZOOM  \nAdmission is FREE \n  \nPride\, Prejudice\, and Politics\nCommunicators face a challenging environment this Pride season. While enjoying increasingly diverse representations of LGBTQ people in media\, culture\, and politics\, we are also under unrelenting attack at the legislative level in many states\, and many of our most vulnerable are being targeted in schools\, religious institutions\, libraries\, and more. A new generation of LGBTQ youth is both more visible and empowered than ever before—and also the target of these attacks. \nHow can communicators tell the stories of LGBTQ people in an environment that is so divisive and consumed by misinformation? How do corporate supporters and other allies navigate the increasingly loud and organized backlash that can come with supporting LGBTQ causes? Join a panel of PR and communications experts and advocates to discuss Pride 2024 and beyond. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHOST Cathy Renna (she/her)\,\nCommunication Director\, National LGBTQ Task Force \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKEYNOTE Sandra Perez (she/her)\, Executive Director\, NYC Pride | Heritage of Pride \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaeve DuVally (she/her)\, Principal\, Glasheen & Co. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAndy Slaughter (he/him)\, Corporate Communications Strategist\, Amazon \n 
URL:https://prsala.org/event/the-museum-of-public-relations-pride-prejudice-and-politics-webinar/
CATEGORIES:Other Events,PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/banner-Pride-20204-stonewall-LR.jpg
END:VEVENT
END:VCALENDAR