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DTSTART;TZID=America/Los_Angeles:20251203T083000
DTEND;TZID=America/Los_Angeles:20251203T093000
DTSTAMP:20260429T112457
CREATED:20250913T023127Z
LAST-MODIFIED:20251126T040107Z
UID:27497-1764750600-1764754200@prsala.org
SUMMARY:At Breakfast With...A PR Guide to Podcasts
DESCRIPTION:At Breakfast With…(A Virtual Event) \nA PR Guide to Podcasts\nPresented by PRSA-LA\nWednesday\, December 3\, 2025 • 8:30 AM – 9:30 AM\n \n\n\n\nFull panel announced! \nGet ready for A PR Guide to Podcasts\, a virtual At Breakfast With event designed to help PR pros identify the right shows\, craft standout pitches\, prepare clients for authentic conversations\, and build real relationships with podcast hosts. Plus\, get insider tips on measuring impact and the trends shaping podcasting in 2026. \n\n\nFeaturing: \n\n\n\nGlenn Gritzner – Host of Making Los Angeles (L.A. Times Studios)\n\n\n\n\nEvan Lovett – Creator of LA In a Minute and Host of In a Minute with Evan Lovett.\n\n\n\n\nPeniley Ramirez\, Co-CEO and Exec. Dir.of Futuro Media\, home to Latino USA\n\n\n\nModerated by:  \n\n\n\nBeverly White\, Retired KNBC Anchor and Reporter\n\n\nLearn what producers look for\, what makes a great guest\, and how podcasts can amplify your brand storytelling. \nREGISTER NOW
URL:https://prsala.org/event/at-breakfast-with-10/
CATEGORIES:PRSA-LA,Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260223T180000
DTEND;TZID=America/Los_Angeles:20260223T190000
DTSTAMP:20260429T112457
CREATED:20260217T204102Z
LAST-MODIFIED:20260217T204217Z
UID:27963-1771869600-1771873200@prsala.org
SUMMARY:APR Introductory Session
DESCRIPTION:Ready to Elevate Your Career? Join our FREE APR Introductory Session! \nWhen: Monday\, February 23\, 2026\, at 6 p.m. PT | Where: Online \nPower up Your PRofessional Goals with the APR \nIs earning your Accreditation in Public Relations (APR) on your professional to-do list for 2026? Curious about what the accreditation process entails? This session is designed just for you! \nAchieving the APR sets you apart as a strategic\, ethical\, and results-driven communicator. The OCPRSA APR Study Sessions have a nationwide reputation for excellence\, attracting participants from across the country. \nOur 10-week virtual course equips you with the knowledge\, structure and confidence to navigate the APR process\, all from the convenience of Zoom. \nWhy Attend the Introductory Session? \n\nUnderstand the value of the APR and why it’s considered a hallmark of excellence in public relations.\nHear directly from accredited professionals about how earning the APR has elevated their careers.\nLearn what to expect from both the Panel Presentation and the computer-based Examination.\nGet your questions answered and see whether the OCPRSA program is the right fit for your professional goals.\n\nThis FREE virtual session offers a no-pressure way to explore the APR and learn how our proven study course can set you up for success. \nClick HERE to learn more about the APR and HERE to register for the free introductory session. \nAdvance registration is required! \nReady to take the next step? Register now for the OCPRSA APR Course and secure your spot! \nCourse Registration: https://bit.ly/4aADMOy
URL:https://prsala.org/event/apr-introductory-session/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/apr-logo-1.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T130000
DTEND;TZID=America/Los_Angeles:20260312T140000
DTSTAMP:20260429T112458
CREATED:20260311T200841Z
LAST-MODIFIED:20260311T200841Z
UID:28095-1773320400-1773324000@prsala.org
SUMMARY:PRSA: 5 Ways To Think Like a Reader
DESCRIPTION:5 Ways To Think Like a Reader\nMarch 12\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nWrite the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to: \n\nDraw readers in with reader-centric messages.\nMove readers to act with persuasive-writing techniques. (And every piece you write must be persuasive\, even if you’re just persuading people to read it!)\nFind out how a robot can help you connect better with humans.\n\n\n\n\n\nPresenters\n\n\n\n \nAnn Wylie\n\n\n\n\n\nFree to PRSA MEMBER: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-5-ways-to-think-like-a-reader/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260317T130000
DTEND;TZID=America/Los_Angeles:20260317T134500
DTSTAMP:20260429T112458
CREATED:20260311T201025Z
LAST-MODIFIED:20260311T201048Z
UID:28098-1773752400-1773755100@prsala.org
SUMMARY:PRSA: Business for Communicators: Fundamentals of Corporate Finance for Value Creation
DESCRIPTION:Business for Communicators: Fundamentals of Corporate Finance for Value Creation\nMarch 17\, 2026 3:00 p.m. – 3:45 p.m. (Eastern Daylight Time)\n\n\nCommunicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. \nIn this PRSA Learning Webinar\, you’ll learn the story told by each corporate financial statement and how to begin positioning your contributions as a communicator in terms that resonate with business leaders. \nBy the end of this webinar\, you’ll be able to: \n\nAssess the health of your internal network to ensure you have the connections you need to succeed.\nUnderstand the story told by each corporate financial statement: income\, balance sheet and cash flow.\nBegin speaking in terms of how your work contributes to company financial performance.\n\n\n\n\n\nPresenters\n\n\n\n\n \nSandy Duhé\, Ph.D.\, MBA\, APR\, Fellow PRSA\n\n\n\n\n\nFree for PRSA Member: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-business-for-communicators-fundamentals-of-corporate-finance-for-value-creation/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T110000
DTEND;TZID=America/Los_Angeles:20260318T110000
DTSTAMP:20260429T112458
CREATED:20260311T201342Z
LAST-MODIFIED:20260311T201404Z
UID:28102-1773831600-1773831600@prsala.org
SUMMARY:PRSA: Seeing the Whole Field
DESCRIPTION:Seeing the Whole Field\nGreat communicators anticipate the play before it happens. Join Kelly Ross\, internal communications manager for the Pittsburgh Pirates\, on the next Strategies & Tactics Live to learn how internal alignment strengthens every external message. \nWatch live on LinkedIn on March 18 at 1 p.m. ET. \nSign up now
URL:https://prsala.org/event/prsa-seeing-the-whole-field/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/1772199982164.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T130000
DTEND;TZID=America/Los_Angeles:20260318T140000
DTSTAMP:20260429T112458
CREATED:20260311T200504Z
LAST-MODIFIED:20260311T200532Z
UID:28090-1773838800-1773842400@prsala.org
SUMMARY:FPRSA: Diverse Dialogues: She Built It
DESCRIPTION:Diverse Dialogues: She Built It\nMarch 18\, 2026 3–4 p.m. EDT\nBehind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel\, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the communications landscape across sectors—from healthcare to entertainment\, public affairs to social change. \nModerated by a PRSA leader\, this conversation will explore their bold decisions\, the challenges they faced breaking barriers\, and the lessons they’ve learned about leadership\, resilience and redefinition. Whether you’re aspiring to lead a team or build your own agency\, this session will offer candid insights and real-world advice for women communicators looking to chart their own path in PR. \nModerator: Natalie Ghidotti\, APR\, Fellow PRSA\, CEO\, Ghidotti \nPanelists: \nPriscilla Clarke\, President/CEO\, Clarke PR Global LLC\nGrace T. Leong\, APR\, Fellow PRSA\, CEO\, HUNTER\nMaria J. Rodriguez\, President & CEO\, Vanguard Communications \nEvent is free. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-she-built-it/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/diverse-dialogues-series-presents-she-built-it-prsa.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260323T110000
DTEND;TZID=America/Los_Angeles:20260323T114500
DTSTAMP:20260429T112458
CREATED:20260311T210407Z
LAST-MODIFIED:20260311T210407Z
UID:28106-1774263600-1774266300@prsala.org
SUMMARY:PRSA: Storytelling
DESCRIPTION:Storytelling\nMarch 23\, 2026\, 1–1:45 p.m. ET\nFREE TO PRSA MEMBER. Available to nonmembers for $60. \nStorytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together\, we’ll explore the art of storytelling\, the essential elements that make a story compelling\, and how powerful narratives can elevate and amplify a brand by building deeper emotional connections and clearer messaging. Our panel will also share tips for turning your message into a story people remember\, and one that moves your audience to action. \nPanelists:\nLisa Arledge Powell\, APR\, CEO & founder\, MediaSource\nRob Biesenbach\, Communication Coach\, Speaker & Workshop Leaders\nHeather Morgan\, APR\, vice president of communication and business development\, MHP Salud \nParticipants with the APR credential earn 0.5 ethics CEUs for this session. \nThis event is part of PRSA’s Member Monday. Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. Moderated by the PRSA 2026 Chair\, Heide Harrell\, M.A.\, APR\, these conversations aim to create a space for meaningful dialogue\, collaboration\, and the exchange of ideas. \nREGISTER HERE
URL:https://prsala.org/event/prsa-storytelling/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260429T112458
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260429T112458
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/DD-Agility_FT.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260429T000000
DTEND;TZID=America/Los_Angeles:20260501T000000
DTSTAMP:20260429T112458
CREATED:20260410T202726Z
LAST-MODIFIED:20260410T202837Z
UID:32439-1777420800-1777593600@prsala.org
SUMMARY:PRSA: APR Virtual Boot Camp
DESCRIPTION:APR Virtual Boot Camp \n April 29-May 1\, 2026 \nThe APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation\, and take the Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. \nPricing ranges from $100-$500. Register by April 15. \nMore resources: \nAPR Panel Presentation: Secrets to Success \nView this FREE PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her accreditation process. \nThis webinar teaches how to present a campaign’s research\, planning\, implementation and evaluation (RPIE) work\, and answer tough questions. The webinar also shows why the project won national and regional awards. \nRefreshed Brochure \nGet answers to APR questions in this refreshed brochure. \nContact PRSA-LA APR Chair Justin Glover at justin@communicationslab.com to start your APR journey.
URL:https://prsala.org/event/prsa-apr-virtual-boot-camp/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/APR-LOGO-2026.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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