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DTSTART;TZID=America/Los_Angeles:20260318T130000
DTEND;TZID=America/Los_Angeles:20260318T140000
DTSTAMP:20260311T200532Z
CREATED:20260311T200504Z
LAST-MODIFIED:20260311T200532Z
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SUMMARY:FPRSA: Diverse Dialogues: She Built It
DESCRIPTION:Diverse Dialogues: She Built It\nMarch 18\, 2026 3–4 p.m. EDT\nBehind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel\, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the communications landscape across sectors—from healthcare to entertainment\, public affairs to social change. \nModerated by a PRSA leader\, this conversation will explore their bold decisions\, the challenges they faced breaking barriers\, and the lessons they’ve learned about leadership\, resilience and redefinition. Whether you’re aspiring to lead a team or build your own agency\, this session will offer candid insights and real-world advice for women communicators looking to chart their own path in PR. \nModerator: Natalie Ghidotti\, APR\, Fellow PRSA\, CEO\, Ghidotti \nPanelists: \nPriscilla Clarke\, President/CEO\, Clarke PR Global LLC\nGrace T. Leong\, APR\, Fellow PRSA\, CEO\, HUNTER\nMaria J. Rodriguez\, President & CEO\, Vanguard Communications \nEvent is free. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-she-built-it/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/diverse-dialogues-series-presents-she-built-it-prsa.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260323T110000
DTEND;TZID=America/Los_Angeles:20260323T114500
DTSTAMP:20260311T210407Z
CREATED:20260311T210407Z
LAST-MODIFIED:20260311T210407Z
UID:28106-1774263600-1774266300@prsala.org
SUMMARY:PRSA: Storytelling
DESCRIPTION:Storytelling\nMarch 23\, 2026\, 1–1:45 p.m. ET\nFREE TO PRSA MEMBER. Available to nonmembers for $60. \nStorytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together\, we’ll explore the art of storytelling\, the essential elements that make a story compelling\, and how powerful narratives can elevate and amplify a brand by building deeper emotional connections and clearer messaging. Our panel will also share tips for turning your message into a story people remember\, and one that moves your audience to action. \nPanelists:\nLisa Arledge Powell\, APR\, CEO & founder\, MediaSource\nRob Biesenbach\, Communication Coach\, Speaker & Workshop Leaders\nHeather Morgan\, APR\, vice president of communication and business development\, MHP Salud \nParticipants with the APR credential earn 0.5 ethics CEUs for this session. \nThis event is part of PRSA’s Member Monday. Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. Moderated by the PRSA 2026 Chair\, Heide Harrell\, M.A.\, APR\, these conversations aim to create a space for meaningful dialogue\, collaboration\, and the exchange of ideas. \nREGISTER HERE
URL:https://prsala.org/event/prsa-storytelling/
CATEGORIES:PRSA,Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260324T200640Z
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
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DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260311T195631Z
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/DD-Agility_FT.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260429T000000
DTEND;TZID=America/Los_Angeles:20260501T000000
DTSTAMP:20260410T202837Z
CREATED:20260410T202726Z
LAST-MODIFIED:20260410T202837Z
UID:32439-1777420800-1777593600@prsala.org
SUMMARY:PRSA: APR Virtual Boot Camp
DESCRIPTION:APR Virtual Boot Camp \n April 29-May 1\, 2026 \nThe APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation\, and take the Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. \nPricing ranges from $100-$500. Register by April 15. \nMore resources: \nAPR Panel Presentation: Secrets to Success \nView this FREE PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber\, MBA\, APR\, shares the presentation she made as part of her accreditation process. \nThis webinar teaches how to present a campaign’s research\, planning\, implementation and evaluation (RPIE) work\, and answer tough questions. The webinar also shows why the project won national and regional awards. \nRefreshed Brochure \nGet answers to APR questions in this refreshed brochure. \nContact PRSA-LA APR Chair Justin Glover at justin@communicationslab.com to start your APR journey.
URL:https://prsala.org/event/prsa-apr-virtual-boot-camp/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/APR-LOGO-2026.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260729T100000
DTEND;TZID=America/Los_Angeles:20260729T100000
DTSTAMP:20260727T234121Z
CREATED:20260727T232817Z
LAST-MODIFIED:20260727T234121Z
UID:32858-1785319200-1785319200@prsala.org
SUMMARY:PRSA: Strategies & Tactics Live 
DESCRIPTION:PRSA Event: Strategies & Tactics Live  \nJoin us for the next Strategies & Tactics Live on July 29 at 1 p.m. ET as Mike Neumeier\, APR\, CEO of Arketi Group\, discusses findings from the new CMO Signals & Shifts research and what they reveal about the future of communications leadership. \n Sign up to attend
URL:https://prsala.org/event/prsa-strategies-tactics-live/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260820T103000
DTEND;TZID=America/Los_Angeles:20260820T113000
DTSTAMP:20260727T233521Z
CREATED:20260727T232230Z
LAST-MODIFIED:20260727T233521Z
UID:32854-1787221800-1787225400@prsala.org
SUMMARY:PRSA:  Lead on LinkedIn: A Bootcamp for Health Communicators
DESCRIPTION:PRSA Event: Lead on LinkedIn: A Bootcamp for Health Communicators\nAugust 20\, 2026 1:30 p.m. – 2:30 p.m. (Eastern Daylight Time)\nFREE TO SECTION MEMBER & PRSA MEMBER \nREGISTER HERE \n\n\nLinkedIn has become the platform for professionals to connect with colleagues\, share ideas and strengthen their personal and organizational brands. For health communicators\, it offers an unparalleled opportunity to reach the right audiences—whether you’re advancing public health campaigns\, influencing policy conversations\, or building trust in science. \nIn this interactive session\, Anthony Shop\, co-founder and chief strategy officer at Social Driver and chairman of the National Digital Roundtable\, will share practical insights and real-world examples to help you use LinkedIn more effectively. Together\, we’ll explore how to make the most of your presence on the platform\, including: \n\nHow to optimize your LinkedIn profile to get noticed by reporters\, partners and peers.\nWhen to post from your company page vs. your personal profile and how to balance both.\nThe difference between a LinkedIn Post and a LinkedIn Article and when to use each.\nHow the LinkedIn algorithm influences visibility and whether hashtags matter anymore.\nExamples of thought leaders and organizations who are leading the way on LinkedIn.\n\nWhether you’re new to LinkedIn or looking to take your presence to the next level\, you’ll walk away with actionable tips to strengthen your digital voice and amplify your impact. \nHosted by the Health and Life Sciences Section and made available to all PRSA members. Paid registration for non-Health and Life Sciences Section members includes the live webinar and video playback for one month. \n\n\n\n\nPresenter\n\n\n \n Anthony Shop \n\n\n\nFREE TO SECTION MEMBER & PRSA MEMBER \n\nREGISTER HERE\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
URL:https://prsala.org/event/prsa-lead-on-linkedin-a-bootcamp-for-health-communicators/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260908T120000
DTEND;TZID=America/Los_Angeles:20260908T130000
DTSTAMP:20260727T234010Z
CREATED:20260727T233203Z
LAST-MODIFIED:20260727T234010Z
UID:32861-1788868800-1788872400@prsala.org
SUMMARY:PRSA: Influencer & Reputation Management Panel
DESCRIPTION:PRSA Event: Influencer & Reputation Management Panel\nSeptember 8\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nIn today’s always-on media landscape\, a brand can be built — or broken — with a single post. This panel brings together PR professionals and communications strategists who represent influencers and celebrities to discuss the unique challenges of managing talent reputation in the digital age. Panelists will discuss how to develop and execute a long-term digital strategy for clients\, shape their online identity across platforms\, and position them for partnerships that align authentically with their personal brand. The conversation will also tackle reputation management — from proactively protecting clients against online threats to responding swiftly and strategically during controversy. \nMusic executive Catrise Johnson moderates this panel\, including: \n\nMaggie Faircloth\, senior account director at Sunshine Sachs Morgan & Lylis\nFanan Hailu\, director of influencer innovation and strategy at CFG\nT’Keyah Hayes\, publicity manager at The Forefront Group\n\nHosted by the Entertainment and Sports Section and made available to all PRSA members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month. \n\n\n\n\nPresenters\n\n\n \n Maggie Faircloth  \n\n\n \n Fanan Hailu  \n\n\n \n T’Keyah Hayes  \n\n\n \n Catrise Johnson \nFREE TO SECTION MEMBER & PRSA MEMBER \n\n\nRegister Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
URL:https://prsala.org/event/prsa-influencer-reputation-management-panel/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260923T120000
DTEND;TZID=America/Los_Angeles:20260923T130000
DTSTAMP:20260727T233931Z
CREATED:20260727T233931Z
LAST-MODIFIED:20260727T233931Z
UID:32865-1790164800-1790168400@prsala.org
SUMMARY:PRSA: Non-Boring Compliance! Your Guide to APR Renewal & Ethics Mastery
DESCRIPTION:PRSA Event: Non-Boring Compliance! Your Guide to APR Renewal & Ethics Mastery\nSeptember 23\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nFree to PRSA & Non Members \n\n\nRegister Now\n\n\n\nStaying current with your APR credential should feel empowering\, not overwhelming. This engaging webinar breaks down the APR renewal process into clear\, manageable steps while showing how ethics can be a practical and energizing part of your professional growth. Participants will learn how to track renewal activities\, identify opportunities to earn continuing education credits and approach ethics requirements with confidence and relevance. Whether your renewal deadline is approaching or you simply want a smarter system for staying prepared\, this session will help you replace last-minute scrambling with a practical plan for meeting renewal requirements. \nAttendees will learn: \n\nThe key components of APR renewal\, including continuing education requirements and the ethics requirement.\nFour practical ways to document professional development activities throughout the renewal cycle.\nFour steps for building a simple renewal plan that keeps you organized\, confident and on track.\nFour valuable insights from both a seasoned APR and a newer practitioner\, helping you tailor your approach based on where you are in the renewal cycle.\n\nThis webinar is presented in partnership with the PRSA Alabama Chapter and its Ethics Committee. \n\n\n\n\nPresenter\n\n \n Denise Berkhalter Miller\, MSM\, APR \nFree to PRSA & Non Members \n\n\nRegister Now
URL:https://prsala.org/event/prsa-non-boring-compliance-your-guide-to-apr-renewal-ethics-mastery/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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