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DTSTART;TZID=America/Los_Angeles:20220429T120000
DTEND;TZID=America/Los_Angeles:20220429T130000
DTSTAMP:20260406T053414
CREATED:20220414T010459Z
LAST-MODIFIED:20220503T210933Z
UID:21488-1651233600-1651237200@prsala.org
SUMMARY:PRSA-LA: IPA Lunch & Learn-Tips For Going Out On Your Own: I’m an independent – now what?!
DESCRIPTION:EVENT HAS PASSED. WATCH THE RECORDING HERE. \nJoin our IPA Lunch & Learn:\nTips For Going Out On Your Own: I’m an independent – now what?!\nFriday\, April 29\n12:00 – 1:00 PM PT\nVia Zoom \n \n  \nThe pandemic created a work-from-home shift which drove many to reevaluate their current roles and positions. A lot of folks are waking up to the fact that there is an alternative available\, and that going freelance affords a range of benefits – from being selective about projects\, not working 60-hour weeks (unless you want to)\, to having flexibility with time to allow for a greater focus on health and family. \nBecoming independent affords a lot of benefits\, but also a lot more responsibilities. This “lunch and learn” session will feature advice and insights from seasoned independent practitioners and marketing professionals on key issues and considerations when starting out on your own. Topics for discussion include common myths vs. realities of being an independent\, balancing your workload\, tracking hours\, business planning\, budgeting\, ins and outs of personal branding on social media\, and more! \n  \nStacy Schwartz (Moderator)\nIndependent Public Relations Strategist and Consultant \n \n  \nWith nearly twenty years of experience grounded in the corporate and product side of the PR industry\, Stacy helps large companies\, brands\, and small businesses alike by providing a strategic approach to public relations and marketing focused on meeting business goals. Her tenure working in the Los Angeles media market has given her invaluable insight into this complicated and ever-changing media marketplace\, and her diverse background. Working closely with national and industry-specific media outlets enables her to provide clients with sound strategies and creative campaigns to achieve success. \nStacy is a board member of PRSA-LA and sits on the Board’s Independent Practitioners Alliance. \nHer specialties include: Providing strategic counsel and overall campaign development and project execution\, spearheading and/or supporting initiatives across B2B and B2C campaigns\, including corporate marketing\, executive visibility\, industry awareness\, social marketing\, product launches; expertise in materials development\, writing\, story placement\, blogger and influencer outreach\, social media strategy and execution\, special events\, speaking opportunities; strong media relations across multiple industries and verticals; coordinate with marketing\, social media or other partners. \nTim Scerba\nPrincipal\, Tim Scerba Inc. \n \nTim is a recognized international strategic corporate and marketing communications expert with extensive experience in all aspects of crisis and sensitive issues management. His other areas of expertise include reputation management\, financial/investor relations\, community relations\, executive training\, and corporate branding and imaging in both consumer and business-to-business situations. \nBefore establishing his own practice in 2014\, Tim held senior positions with leading international communications and public relations agencies including The Rowland Company\, Burson-Masteller\, Golin Harris\, Rogers & Cowan/Weber Shandwick\, Hill & Knowlton\, and Edelman. He also has held posts in financial services with TIAA-CREF and publishing with Latin Trade Magazine. \nA frequent speaker on international communications\, Mr. Scerba graduated from Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public\, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He is fluent in Spanish. \n  \nDanielle Marchese\nCEO\, Founder\, On Brand \n \n  \nDanielle\, brand and marketing strategist and consultant\, has been helping brands carve out their own unique corner of the internet since 2017 by helping them curate a one-of-a-kind\, authentic\, knock-out brand their audiences become obsessed with. Through her platforms\, courses\, and various services\, she teaches her audiences and clients how to adapt simple story-telling principles into everyday marketing practices to turn your brand into one that is “binge-worthy”. \nShe is also the host of The Brand Theory podcast where she shares tips and tricks on how to continuously grow your brand visibility online. Danielle’s mission is to inspire as many people as possible to live “on brand;” consciously and unapologetically making choices from a place of alignment and authenticity. \n  \n\nGrecia Sarmiento\nVP Relationship Manager\, City National Bank \n \n  \nGrecia Sarmiento recently joined City National Bank as a Relationship Manager. She has been in the banking industry since 2008\, started as a teller\, and moved her way up to Branch Manager. After 14 years of Personal and Business Banking experience\, she truly enjoys building relationships and helping her clients achieve their long-term financial goals. Grecia takes pride in what she does and really cares for her clients. She understands that long-term financial success begins and ends with an effective and co-managed plan between the banker and their client.  She loves seeing through a person’s dream\, from planning for a new home or growing their business to the next level. \n  \nVia Zoom \nCOST: FREE to all.  \nCLICK HERE TO RSVP  \nYour $15 donation is encouraged and will go to Global Giving’s Ukrainian Relief Fund (register using the donation option on Eventbrite). \n  \nNot a member? Join here now! \n 
URL:https://prsala.org/event/prsa-la-ipa-lunch-learn-tips-for-going-out-on-your-own-im-an-independent-now-what/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220331T080000
DTEND;TZID=America/Los_Angeles:20220331T090000
DTSTAMP:20260406T053414
CREATED:20220324T230359Z
LAST-MODIFIED:20220325T231022Z
UID:21353-1648713600-1648717200@prsala.org
SUMMARY:PRSA-LA: At Breakfast With… Consumer Entertainment and Lifestyle Journalists
DESCRIPTION:PRSA-LA presents its first At Breakfast With… event for 2022 virtually featuring some of L.A.’s top consumer entertainment and lifestyle journalists.\n\n\n\n\n\n\n\n\nAttendees will learn about each panelist’s editorial focus\, tips for PR pros\, the outlook for local media trends\, and more. It’s your chance to hear directly from those who hold the key to getting your entertainment and lifestyle clients featured in local media. The moderated panel discussion will be followed by an audience Q&A. \nMeet our panelists: \n \nLiberté Chan is an “LA Unscripted” contributor on KTLA Channel 5. For years she worked as a meteorologist and reporter\, with her first stint at the station starting as a writer under the late Hal Fishman\, an L.A. news legend\, on his one-hour news show\, KTLA 5 News at 10. \n \nClaudia Cagan\, Entertainment Tonight Supervising Producer\, is a four-time Emmy-winning television producer\, having started her career on the performing side of the business as a production singer and personal assistant. She traveled all over the world with her sister\, GRAMMY-winning singer/songwriter\, Melissa Manchester\, until she made the transition into TV production. \n\n \nRubi Molina from Telemundo’s national TV show “En Casa con Telemundo” is an enthusiastic bilingual and bicultural TV host\, reporter and producer with experience reporting (live and recorded) for large networks in both Spanish and English. She produces\, edits\, and writes her reports. Additional experience includes producing entertainment segments for national radio. Rubi is a member of SAG-AFTRA. \n  \n\n \nModerator\, Rick Markovitz is president of Weissman/Markovitz Communications. He has worked in executive-level positions with global advertising agencies\, major entertainment companies\, as well as leading technology-based firms for more than 30 years. \nFREE for Members • $10 for non-members. \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-at-breakfast-with-consumer-entertainment-and-lifestyle-journalists/
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220329T180000
DTEND;TZID=America/Los_Angeles:20220329T203000
DTSTAMP:20260406T053414
CREATED:20220305T010148Z
LAST-MODIFIED:20220322T192534Z
UID:21199-1648576800-1648585800@prsala.org
SUMMARY:State of The State of PR
DESCRIPTION:PRSA-LA’s STATE OF THE STATE OF PR\nLet’s Shine\, LA!\nTuesday\, March 29\, 2022\n6 – 8:30 PM\nCitizen News\, Hollywood \nREGISTER HERE \n  \nJoin your fellow PR professionals for conversation and celebration at PRSA-LA’s Annual State of the State of PR! \nHeld at the historical location of one of LA’s oldest newspapers\, Citizen News\, the event will cover the dramatic changes happening across news coverage\, the ever-changing PR landscape and the impact of these changes on the practice of public relations. And it kicks off our celebration of PRSA-LA’s 75th year in Los Angeles! \nOur informative conversations will include “Highlights of Los Angeles Events\, Venues and Happenings in 2022 & Beyond” and “Challenges of a Digital/Virtual World.” Hear the highlights of what organizations are seeing and doing\, and what all marketing and PR professionals can look forward to in the coming year in Los Angeles. Get inside insights into the evolving business model of media groups\, learn the trends and future of experiential marketing and how to navigate agency management in changing landscape. \nAnd wrap up the night with a cocktail and conversation with your PR\, communications\, and marketing colleagues from around the area! \nHighlights of Los Angeles Events\, Venues and Happenings in 2022 & Beyond\nWith:\nMelendy Britt\, President\, PRSA LA and Principal\, be360 (Moderator)\nMichelle Schwartz\, Chief External Affairs Officer\, LA28 Olympic and Paralympic Games\nLauren Salisbury\, Director of Global Communications\, Los Angeles Tourism & Convention Board\nAlex Comisar\, Director of Communications\, Office of LA Mayor Eric Garcetti \nHear the highlights of what their organization is seeing and doing\, and what all marketing and PR professionals can look forward to in the coming year in Los Angeles. \nChallenges of a Digital/Virtual World\nWith:\nShawn Smith\, Global Head of Communications\, Osmo from BYJU’s (Moderator)\nJenny Connelly\, Executive Vice President of Product & Technology\, Penske Media\nBrett Hyman\, President and Founder\, NVE Experience Agency\nJonathan Jordan\, General Manager\, Edelman \nGet inside insights into the evolving business model of media groups\, learn the trends and future of experiential marketing\, and how to navigate agency management in changing landscape. \nREAD SPEAKERS’ BIOS HERE \nPanel Discussions at 6-7:15 PM;\nNetworking Reception at 7:15 PM. \n$55 member/ $75 non-member. \nREGISTER HERE \n  \n\n\n\n\n\n 
URL:https://prsala.org/event/state-of-the-state-of-pr-5/
LOCATION:Citizen News\, 1545 Wilcox Avenue\, Los Angeles\, CA\, 90028
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220228T170000
DTEND;TZID=America/Los_Angeles:20220228T180000
DTSTAMP:20260406T053414
CREATED:20220224T215209Z
LAST-MODIFIED:20220224T215623Z
UID:21166-1646067600-1646071200@prsala.org
SUMMARY:Black In PR
DESCRIPTION:We’re hosting our very first conversation on Twitter Spaces this Monday\, Feb. 28 at 5pm PT/8pm ET! \nJoin PR experts Aniesia Williams\, Kamau Marshall\, and Lauren Paige as they share their journey as diverse professionals in the world of communications. In a conversation moderated by our Vice President\, Leshelle Sargent\, learn how the panelists navigated their way through the ever-evolving world of politics\, news\, entertainment\, non-profit organizations\, and more. This collective group has worked with some of the biggest entertainment companies in the world from MTV to Oprah Winfrey Network (OWN)\, Warner Bros. Television\, Black Girls Rock\, and more – and one even helped to elect a President of the United States! \nDuring this Twitter Spaces conversation\, the panelists will also discuss what’s hot (and not) in the world of communications today. \nHere’s how to join us on Twitter Spaces\, February 28: \nStep 1: Log on to your free Twitter account. \nStep 2: Tap the Spaces icon (the icon of four small circles) on Twitter’s bottom navigation menu. \nStep 3: Go to the search bar to find either #BlackinPR or @PRSALA. \nStep 4: Tap “Start Listening” to join the Space as a listener. \n 
URL:https://prsala.org/event/black-in-pr/
CATEGORIES:PRSA-LA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220224T123000
DTEND;TZID=America/Los_Angeles:20220224T131500
DTSTAMP:20260406T053414
CREATED:20220214T221420Z
LAST-MODIFIED:20220214T222222Z
UID:21130-1645705800-1645708500@prsala.org
SUMMARY:PRSA-LA: Love is in the air… and at PRSA-LA! Empowering Partnerships\, a webinar on how to spice up your brand with modern strategic partnerships.
DESCRIPTION:In the month of love\, join PRSA-LA to hang out with PR maven Trisha Cole and talk about approaching professional collaborations with love\, appreciation and affection— the makings of any successful relationship!\n\nThursday\, February 24 at 12:30 – 1:15 pm PT\nEmpowering Partnerships\, a webinar on how to spice up your brand with modern strategic partnerships.\nVia Zoom\nRSVP HERE\n\nLearn about the greatest brand love stories and how you can create your own happily ever after!\n\n\nCOST: FREE for PRSA-LA members\, $15 for non-members\, $10 for PRSSA and Young Professional members\nNot a member? Join here now!\n\n\nPresenter: TRISHA COLE\n\nConnector of People and Places. Honest and Enthusiastic Storyteller. Generator of Impactful Partnerships. Brainstormer of Possibly Too Many Ideas. Trisha Cole is what you might call a modern-day matchmaker. As a Partner and Managing Director at Wagstaff Media & Marketing for 20 years\, she helped hotels\, restaurants and chefs\, travel destinations\, and products gain exposure in meaningful ways—whether that was through introductions to media outlets\, or by creating dynamic partnerships and events. Some of her past clients included Mii amo and Enchantment in Sedona\, Ojai and Beverly Hills’ Tourism Boards\, the states of South Australia and Western Australia\, Petrossian Caviar\, and restaurants such as n/naka. Some of her current clients include Alisal Ranch\, ACME Hotels\, Cuyama Buckhorn\, Playa Viva and Shoo for Good. Trisha’s passion lies in making targeted\, high-level connections between brands/personalities and top media\, and forming interesting partnerships and guest experiences. She also serves as a valuable resource to many for where to eat\, stay and explore\, and often overhears the phrase “Trust Trisha”.\n\n\n\nRSVP HERE
URL:https://prsala.org/event/love-is-in-the-air-and-at-prsa-la/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220222T140000
DTEND;TZID=America/Los_Angeles:20220222T150000
DTSTAMP:20260406T053414
CREATED:20220209T215055Z
LAST-MODIFIED:20220209T215224Z
UID:21089-1645538400-1645542000@prsala.org
SUMMARY:PRSA:  Diverse Dialogues - Building a Better Workplace for Black Employees
DESCRIPTION:This webinar will feature a select panel of experts who will share their experiences as Black and African American PR pros. They will also focus on the current challenges organizations face in recruiting and retaining Black PR talent\, and rising opportunities for BIPOC members to make their voices heard. \nYou’ll learn about their professional journeys as well as some of the challenges they’ve faced and victories they’ve celebrated along the way. Most importantly\, you will hear how you can be an ally\, and continue to grow and progress in your own Diversity\, Equity and Inclusion (DEI) efforts. \nAt the end of this webinar\, you will gain: \n\nA basic knowledge of historical facts about notable Black PR professionals.\nExamples of transformative strategies and tactics to apply to your work\, organization and teams.\nIdeas on how to drive advocacy for Black PR pros in the workplace.\n\nThis Diverse Dialogues panel discussion is hosted by the PRSA National Diversity and Inclusion Committee and the PRSA Black Voices Affinity Group. \nSpeakers\n\nSheryl Battles\, Vice President Global Diversity\, Inclusion and Engagement\, Pitney Bowes\nDaphne Dickerson\, Group Director\, Strategic Communications\, Coca-Cola\nVictor R. Scott II\, Vice President and Chief Communications Officer\, Pharmaceutical Segment\, Cardinal Health\nLaTricia Harper Woods\, APR\, Owner\, Mahogany Xan Communications\, LLC\n\nModerator\n\nNetta Conyers-Haynes\, Vice President\, Communications\, Sequoia Consulting Group\n\nThis PRSA event is FREE to PRSA members and student members. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-building-a-better-workplace-for-black-employees/
CATEGORIES:PRSA,Webinar
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211214T173000
DTEND;TZID=America/Los_Angeles:20211214T193000
DTSTAMP:20260406T053414
CREATED:20211129T222024Z
LAST-MODIFIED:20211206T214602Z
UID:20783-1639503000-1639510200@prsala.org
SUMMARY:PRSA-LA Holiday Mixer
DESCRIPTION:Preview Changes (opens in a new tab) \n\nThe holidays are upon us. Let’s get together and celebrate making it through another pandemic year. As we saw at October’s PRism Awards\, despite the challenges\, the year has been full of creativity\, ingenuity\, and spirit. We’re excited for what next year has in store! \nJoin us for a holiday mixer at three locations around the city. Catch up with colleagues and make new friends. First arrivals will get a drink on us! \nDate: Tuesday\, December 14\, 2021 \nTime: 5:30 – 7:30 pm \nSign up for one of these 3 venues:\nDTLA:\nHighland Park Brewery\n1220 N Spring St\, Los Angeles\, CA 90012 \nWestside:\nSorry Not Sorry\n11520 W Pico Blvd\, Los Angeles\, CA 90064 \nValley:\nFrida Mexican Cuisine at the Sherman Oaks Galleria\n15301 Ventura Blvd\, Sherman Oaks\, CA 91403 \n  \nTickets: $10 for PRSA-LA members\, $20 for non-members \nWe look forward to seeing you! \nNOTE: Limited capacity at each location. Vaccination is required for attendance. \n  \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-holiday-mixer/
CATEGORIES:PRSA-LA
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211210T083000
DTEND;TZID=America/Los_Angeles:20211210T103000
DTSTAMP:20260406T053414
CREATED:20211110T194422Z
LAST-MODIFIED:20211207T224033Z
UID:20726-1639125000-1639132200@prsala.org
SUMMARY:PRSA-LA’s 3rd Annual Sunrise Honors: A Celebration of Diversity\, Equity and Inclusion
DESCRIPTION:The Sunrise Honors Celebration is part of the Los Angeles Chapter of the Public Relations Society of America’s (PRSA-LA) mission to foster and support those who promote diversity and inclusion. The honorees are trailblazers on the front lines in and out of the board room. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry. Each year PRSA-LA Sunrise Honors recognizes leader(s) or organization(s) that has clearly demonstrated why diversity and inclusivity are important. \nJoin us on Friday\, December 10 from 8:30 a.m. to 10:30 a.m. for PRSA-LA’s 3rd Annual Sunrise Honors: A Celebration of Diversity\, Equity\, and Inclusion. \nThis year the event will be an in-person breakfast at The City Club of Los Angeles. Please join us in celebrating four remarkable honorees this year. Diversity\, Equity & Inclusion is more than just a tagline next to a company logo. These remarkable leaders have done it all–mentorship\, recruitment\, and pioneering communications campaigns reaching LGBTQ+ and people of color. \n  \n \n\n\n\n\n\nValarie De La Garza\,\nFenton CEO\n\nKim Hunter\,\n\n\nKLH & Associates Managing Partner\,\nLAGRANT Communications CEO. and\nThe LAGRANT Foundation Chairman & CEO\n\nDebra Nakatomi\,\n\n\nNakatomi & Associates President\n\nSteve Roth\,\n\n\nOrganization for Refuge\, Asylum & Migration Executive Director\n\n\n\nFor the safety of all in attendance and the staff of the City Club of LA\, proof of vaccination will be required before entry. \nREGISTER HERE.\nIf you are interested in sponsorship information for PRSA-LA’s 3rd Annual Sunrise Honors\, please contact John McCartney\, PRSA-LA Board Member\, at john.p.mccartney@gmail.com. \n  \nEvent Sponsors: \n \n \n  \n \n  \n  \n 
URL:https://prsala.org/event/prsa-la-3rd-annual-sunrise-honors-a-celebration-of-diversity-and-inclusion/
LOCATION:The City Club of Los Angeles\, 555 Flower Street 51st Floor\, Los Angeles\, CA\, 90071\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211117T130000
DTEND;TZID=America/Los_Angeles:20211117T140000
DTSTAMP:20260406T053414
CREATED:20211102T220722Z
LAST-MODIFIED:20211102T221144Z
UID:20696-1637154000-1637157600@prsala.org
SUMMARY:PRSA Storytellers: The PR Pro’s Role in Confronting the Misinformation Crisis
DESCRIPTION:THIS EVENT IS FREE TO PRSA MEMBERS & STUDENT MEMBERS. \n  \nThe misinformation crisis is now rampant in politics\, environmental issues\, health and technology. As public relations professionals\, we understand the dangers of echo chambers\, disinformation campaigns\, biased reporting and poor research. But how do we fulfill our obligation to support the right to free expression\, while also slowing the spread of false information? How do we protect our companies from harm?\nThis session will bring together corporate and PR leaders to share the lessons they’ve learned\, explore best-practice risk mitigation for companies\, and suggest longer-term solutions to the crisis. \n  \nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-storytellers-the-pr-pros-role-in-confronting-the-misinformation-crisis/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211111T120000
DTEND;TZID=America/Los_Angeles:20211111T130000
DTSTAMP:20260406T053414
CREATED:20211102T220313Z
LAST-MODIFIED:20211102T220313Z
UID:20693-1636632000-1636635600@prsala.org
SUMMARY:PRSA Webinar: Reach More Readers By Thinking Like a Reader
DESCRIPTION:THIS IS A FREE EVENT FOR PRSA MEMBERS. \nIt’s counterintuitive but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. \nThe reader is always the topic. \nIn this persuasive-writing webinar\, you’ll steal techniques from persuasive 20th-century Americans including Martin Luther King Jr.\, John Kennedy\, Margaret Chase Smith\, Ronald Reagan\, and Barack Obama. You’ll learn a four-step strategy for writing from the readers’ point of view. \nSpecifically\, you’ll learn how to: \n\nTake advantage of the formula readers use to decide what to read.\nTap 2 rewards of reading to boost interest in your persuasive argument.\nAnswer the No. 1 question your reader is asking about your piece.\nMake a 2-minute perspective shift to focus your message on reader value — not on “us and our stuff.”\nUse a 3-letter word that magically increases relevance to your readers … a useful skill in many settings\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-webinar-reach-more-readers-by-thinking-like-a-reader/
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211021T173000
DTEND;TZID=America/Los_Angeles:20211021T203000
DTSTAMP:20260406T053414
CREATED:20210904T025649Z
LAST-MODIFIED:20211021T231226Z
UID:20358-1634837400-1634848200@prsala.org
SUMMARY:2021 PRism Awards
DESCRIPTION:2021 PRism Awards\nOctober 21st\, 2021 • 5:30 – 8:30 PM \nat the Annenberg Community Beach House \n415 Pacific Coast Highway \nSanta Monica\, CA 90402 \n\n  \n\n\nJoin us for PRSA-LA’s signature event\, the PRism Awards\, which honors the best in strategic public relations & communications programs and tactical execution by PR professionals throughout greater Los Angeles. The winners will be announced at the PRism Awards ceremony on Thursday\, October 21\, at the Annenberg Community Beach House in Santa Monica. \nIn addition to the judged awards\, special awards will include Best in Show and the President’s Award. PRSA-LA also recognizes a Public Relations Professional of the Year and Communications Team of the Year. \nHERE IS THE LIST OF THE 2021 PRISM AWARD FINALISTS. CONGRATULATIONS TO ALL. \n\n\n\nA HUGE THANK YOU TO OUR 57TH PRISM SPONSORS. \n  \n  \n \n          \n  \n \n \n \n  \n\nREGISTRATION IS CLOSED.
URL:https://prsala.org/event/prsa-los-angeles-prism-2021/
LOCATION:The Annenberg Community Beach House\, 415 Pacific Coast Highway\, Santa Monica\, CA\, 90402\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211005T180000
DTEND;TZID=America/Los_Angeles:20211005T190000
DTSTAMP:20260406T053414
CREATED:20210904T024036Z
LAST-MODIFIED:20210904T024226Z
UID:20348-1633456800-1633460400@prsala.org
SUMMARY:PRSA Webinar: Brand Reputation and Crisis Management
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nBrand Reputation and Crisis Management \nOct. 5\, 2021 • 6-7pm PT \nJoin us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a “crisis ready” culture\, leveraging both internal and external communication tools while preserving business continuity.
URL:https://prsala.org/event/prsa-webinar-brand-reputation-and-crisis-management/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211004
DTEND;VALUE=DATE:20211005
DTSTAMP:20260406T053414
CREATED:20210904T024955Z
LAST-MODIFIED:20210904T025035Z
UID:20354-1633305600-1633391999@prsala.org
SUMMARY:PRSA Event: ICON 2021
DESCRIPTION:PRSA presents an all-virtual ICON 2021!\nBeginning on Oct. 4\, ICON 2021 offers compelling general sessions\, timely keynote speakers\, on-point breakout sessions\, fun networking opportunities and more.\nMore information \nhttps://www.prsa.org/conferences-and-awards/icon-2021
URL:https://prsala.org/event/prsa-event-icon-2021/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210921T180000
DTEND;TZID=America/Los_Angeles:20210921T190000
DTSTAMP:20260406T053414
CREATED:20210904T023444Z
LAST-MODIFIED:20210904T024309Z
UID:20346-1632247200-1632250800@prsala.org
SUMMARY:PRSA Webinar: PRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nPRSA Storytellers: Stay Humble and Keep Your Head Down: A Conversation on Ethics Like None Other \nSeptember 21\, 2021 6-7 pm PT\nJoin this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
URL:https://prsala.org/event/prsa-webinar-prsa-storytellers-stay-humble-and-keep-your-head-down-a-conversation-on-ethics-like-none-other/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210909T180000
DTEND;TZID=America/Los_Angeles:20210909T190000
DTSTAMP:20260406T053414
CREATED:20210904T022503Z
LAST-MODIFIED:20210904T024344Z
UID:20341-1631210400-1631214000@prsala.org
SUMMARY:PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \nPRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond \nSeptember 9\, 2021 • 6-7 pm PT\nJoin this webinar to learn how the principles of ethical integrity can form the foundation for organizational success\, and discover how to have a harmonious relationship with the media\, even when the press wants information that could compromise operational security.
URL:https://prsala.org/event/prsa-storytellers-ethical-communications-in-the-military-eliminating-the-say-do-gap-on-the-battlefield-and-beyond/
CATEGORIES:PRSA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210629T180000
DTEND;TZID=America/Los_Angeles:20210629T193000
DTSTAMP:20260406T053414
CREATED:20210315T223211Z
LAST-MODIFIED:20210623T225343Z
UID:19872-1624989600-1624995000@prsala.org
SUMMARY:PRSA-LA Clubhouse Event: Discussion on Diversity in Communications
DESCRIPTION:PRSA-LA’s Clubhouse Discussion this month is on #PRideMonth \nCome join us on Tuesday\, June 29 from 6 p.m. to 7:30 p.m. PT on Clubhouse as we close out PRIDE Month with leaders in the LGBTQ+ community\, as they share\, for #TestimonyTuesdays\, their personal stories of coming out at work and the struggles and achievements of LGBTQ people in the workplace. Stay tuned for more details and additional featured speakers! \nModerator and featured speakers \n \nModerator Stephen Chavez\nPresident of ChavezPR & PRSA-LA Board Member \n \nMonica Trasandes\nDirector\, Spanish-Language & Latinx Media & Representation\, GLAAD \n \nSteve Roth\nExecutive Director\, Organization for Refugee\, Asylum and Migration \n \nAlan Acosta\nVice President of Strategic Partnerships\, LA LGBT Center \n \nKevin Wong\nDirector of Communications\, The Trevor Project \nFree Event\nTuesday\, June 29\n6:00-7:30 p.m. PT\n9:00-10:30 p.m. ET \nTo join us for this empowering conversation\, REGISTER HERE. \n  \n\nNot sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s currently only available on iOS (iPhone users) and you can learn more about the platform here\, or a https://www.joinclubhouse.com/
URL:https://prsala.org/event/prsa-la-clubhouse-event-discussion-on-diversity-in-communications-2-copy-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210625T120000
DTEND;TZID=America/Los_Angeles:20210625T130000
DTSTAMP:20260406T053414
CREATED:20210520T225821Z
LAST-MODIFIED:20210520T230301Z
UID:20204-1624622400-1624626000@prsala.org
SUMMARY:PRSA-LA: Job Club
DESCRIPTION:Are you in between PR jobs and looking for your next opportunity?\nPRSA-LA Job Club\, Fridays at noon via Zoom. This is a FREE event. \nMembers of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips\, insights\, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive\, encouraging environment that will help keep job-seekers motivated and on track. \nEach weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search\, the corporate world\, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.\nThis club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support. \nFeel free to join weekly or as you are able\, Fridays at noon via Zoom. \nPlease email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search\, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session. \n 
URL:https://prsala.org/event/prsa-la-job-club-6-25/
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210618T120000
DTEND;TZID=America/Los_Angeles:20210618T130000
DTSTAMP:20260406T053414
CREATED:20210520T225810Z
LAST-MODIFIED:20210520T230151Z
UID:20203-1624017600-1624021200@prsala.org
SUMMARY:PRSA-LA: Job Club
DESCRIPTION:Are you in between PR jobs and looking for your next opportunity?\nPRSA-LA Job Club\, Fridays at noon via Zoom. This is a FREE event. \nMembers of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips\, insights\, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive\, encouraging environment that will help keep job-seekers motivated and on track. \nEach weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search\, the corporate world\, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.\nThis club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support. \nFeel free to join weekly or as you are able\, Fridays at noon via Zoom. \nPlease email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search\, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session. \n 
URL:https://prsala.org/event/prsa-la-job-club-6-18/
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210611T120000
DTEND;TZID=America/Los_Angeles:20210611T130000
DTSTAMP:20260406T053414
CREATED:20210520T225757Z
LAST-MODIFIED:20210520T230100Z
UID:20202-1623412800-1623416400@prsala.org
SUMMARY:PRSA-LA: Job Club
DESCRIPTION:Are you in between PR jobs and looking for your next opportunity?\nPRSA-LA Job Club\, Fridays at noon via Zoom. This is a FREE event. \nMembers of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips\, insights\, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive\, encouraging environment that will help keep job-seekers motivated and on track. \nEach weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search\, the corporate world\, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.\nThis club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support. \nFeel free to join weekly or as you are able\, Fridays at noon via Zoom. \nPlease email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search\, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session. \n 
URL:https://prsala.org/event/prsa-la-job-club-6-11/
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210604T120000
DTEND;TZID=America/Los_Angeles:20210604T130000
DTSTAMP:20260406T053414
CREATED:20210520T225744Z
LAST-MODIFIED:20210520T225957Z
UID:20201-1622808000-1622811600@prsala.org
SUMMARY:PRSA-LA: Job Club
DESCRIPTION:Are you in between PR jobs and looking for your next opportunity?\nPRSA-LA Job Club\, Fridays at noon via Zoom. This is a FREE event. \nMembers of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips\, insights\, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive\, encouraging environment that will help keep job-seekers motivated and on track. \nEach weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search\, the corporate world\, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.\nThis club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support. \nFeel free to join weekly or as you are able\, Fridays at noon via Zoom. \nPlease email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search\, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session. \n 
URL:https://prsala.org/event/prsa-la-job-club-6-4/
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210528T120000
DTEND;TZID=America/Los_Angeles:20210528T130000
DTSTAMP:20260406T053414
CREATED:20210505T175409Z
LAST-MODIFIED:20210520T225716Z
UID:20108-1622203200-1622206800@prsala.org
SUMMARY:PRSA-LA: Job Club
DESCRIPTION:Are you in between PR jobs and looking for your next opportunity?\nPRSA-LA Job Club\, Fridays at noon via Zoom. This is a FREE event. \nMembers of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips\, insights\, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive\, encouraging environment that will help keep job-seekers motivated and on track. \nEach weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search\, the corporate world\, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.\nThis club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support. \nFeel free to join weekly or as you are able\, Fridays at noon via Zoom. \nPlease email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search\, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session. \n 
URL:https://prsala.org/event/prsa-la-job-club-5-28/
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210525T180000
DTEND;TZID=America/Los_Angeles:20210525T193000
DTSTAMP:20260406T053414
CREATED:20210315T223221Z
LAST-MODIFIED:20210526T002842Z
UID:19873-1621965600-1621971000@prsala.org
SUMMARY:PRSA-LA Clubhouse Event: Testimony Tuesdays - An Honest Discussion on #StopAsianHate
DESCRIPTION:PRSA-LA Clubhouse Event – Testimony Tuesdays: An Honest Discussion on #StopAsianHate \nWe’re back on Clubhouse on Tuesday\, May 25 from 6:00 p.m. to 7:30 p.m. PT/ 9:00 p.m. to 10:30 p.m. ET\, for “Testimony Tuesdays: #StopAsianHate.” \nCLICK HERE TO JOIN \nAs we close out AAPI Heritage Month we at PRSA-LA and our friends at AAJA-LA are teaming up to create a safe space to have this honest discussion on #StopAsianHate and #StopAAPIHate with journalists and PR professionals and how they are coping and dealing with Anti-Asian sentiments out in the field\, why this is happening\, why it has been happening for years\, the historical context\, and how we can get more support from fellow communities. \nHosts and Featured Speakers: \n \nSusan Hirasuna\nAnchor & Reporter\, KTTV-TV \n \nTiffany Woo\nSenior Media Director\, Press Pass LA PR + Social \n \nBill Imada\nChairman and Chief Connectivity Officer\, IW Group\nPRSA-LA Sunshine Honors Honoree \n \nLaarni Rosca Dacanay\nSenior Communications Consultant\, Time\nPRSA National Diversity & Inclusion Committee \n \nLeezel Tanglao \nMultimedia Journalist \nAAJA-LA member \n \nJohn McCartney\nPrincipal\, Jmac PR\nPRSA-LA Board Member (Co-Moderator) \n \nGita Amar\nSVP\, GCI Health\nAAJA-LA Board Member (Co-Moderator) \nCLICK HERE TO JOIN \n\nPRSA-LA is hosting a Clubhouse Event every last Tuesday of the month with a discussion on Diversity in Communications. This is a FREE event.\n \nNot sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s now available on Android and iOS (iPhone users) and you can learn more about the platform here\, or a https://www.joinclubhouse.com/
URL:https://prsala.org/event/prsa-la-clubhouse-event-testimony-tuesdays-an-honest-discussion-on-stopasianhate/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210521T120000
DTEND;TZID=America/Los_Angeles:20210521T130000
DTSTAMP:20260406T053414
CREATED:20210505T175400Z
LAST-MODIFIED:20210505T175526Z
UID:20107-1621598400-1621602000@prsala.org
SUMMARY:PRSA-LA: Job Club
DESCRIPTION:Are you in between PR jobs and looking for your next opportunity?\nPRSA-LA Job Club\, Fridays at noon via Zoom. \nMembers of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips\, insights\, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive\, encouraging environment that will help keep job-seekers motivated and on track. \nEach weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search\, the corporate world\, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.\nThis club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support. \nFeel free to join weekly or as you are able\, Fridays at noon via Zoom. \nPlease email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search\, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session.
URL:https://prsala.org/event/prsa-la-job-club-9-copy-copy/
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210514T120000
DTEND;TZID=America/Los_Angeles:20210514T130000
DTSTAMP:20260406T053414
CREATED:20210505T175239Z
LAST-MODIFIED:20210505T175330Z
UID:20105-1620993600-1620997200@prsala.org
SUMMARY:PRSA-LA: Job Club
DESCRIPTION:Are you in between PR jobs and looking for your next opportunity?\nPRSA-LA Job Club\, Fridays at noon via Zoom. \nMembers of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips\, insights\, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive\, encouraging environment that will help keep job-seekers motivated and on track. \nEach weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search\, the corporate world\, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.\nThis club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support. \nFeel free to join weekly or as you are able\, Fridays at noon via Zoom. \nPlease email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search\, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session.
URL:https://prsala.org/event/prsa-la-job-club-9-copy/
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210507T120000
DTEND;TZID=America/Los_Angeles:20210507T130000
DTSTAMP:20260406T053414
CREATED:20210319T232737Z
LAST-MODIFIED:20210505T175111Z
UID:19908-1620388800-1620392400@prsala.org
SUMMARY:PRSA-LA: Job Club
DESCRIPTION:Are you in between PR jobs and looking for your next opportunity?\nPRSA-LA Job Club\, Fridays at noon via Zoom. \nMembers of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips\, insights\, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive\, encouraging environment that will help keep job-seekers motivated and on track. \nEach weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search\, the corporate world\, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.\nThis club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support. \nFeel free to join weekly or as you are able\, Fridays at noon via Zoom. \nPlease email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search\, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session.
URL:https://prsala.org/event/prsa-la-job-club-9/
CATEGORIES:PRSA-LA,PRSA-LA Young Professionals
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210504T180000
DTEND;TZID=America/Los_Angeles:20210504T190000
DTSTAMP:20260406T053414
CREATED:20210224T232507Z
LAST-MODIFIED:20210429T200530Z
UID:19694-1620151200-1620154800@prsala.org
SUMMARY:PRSA-LA Dramatic Readings of Bad Press Releases
DESCRIPTION:DRAMATIC READINGS OF BAD PRESS RELEASES\nA PRSA-LA joint event with PRSA Inland Empire Chapter\nTuesday\, May 4 • 6-7 PM \nJoin well-known journalists as they read\, VERY DRAMATICALLY\, the worst press releases and pitches they’ve received\, followed by a panel discussion on how to make pitches stand out (in a good way). You’ll be entertained and walk away with some new connections and actionable tips on how to make your media relations materials get noticed and increase the odds they’ll get used. \nREGISTER HERE \nPanelists: \n  \n \nAmber Gibson\nFood & Travel Journalist\nAmber Gibson is a nomadic freelance journalist who has recently moved to Venice\, California. Her specialties include travel\, food\, wine\, and wellness and she has bylines in Conde Nast Traveler\, Travel + Leisure\, Robb Report\, Departures\, Bon Appétit\, Zagat\, NBC\, NPR\, Healthline\, The Kitchn\, The Daily Telegraph\, Hemispheres\, USA Today\, Forbes\, and many more. In her free time\, Amber enjoys yoga\, Pilates\, cooking mostly plant-based with her vegan boyfriend and reading. Gelato\, dark chocolate\, and champagne are her biggest weaknesses. \n  \n \nJennie O’Hagan\nProducer\, LA Times Today at Spectrum\nJennie O’Hagan is a three-time Emmy-winning Television Producer and Public Relations professional. Jennie was the original Entertainment Producer for the KTLA Morning News in Los Angeles and is currently a producer for LA Times Today – a daily news magazine on Spectrum News 1. She often produces Red Carpet coverage during awards season. She is the Executive Producer for KTLA’s Rose Parade broadcast and is an Executive Consultant for clients including the OC Fair and Disneyland; in both publicity and video production. \n  \n \nEmma Sandler\nBeauty and Wellness Reporter with Glossy\nEmma Sandler is a New York-based business journalist covering beauty and wellness for Glossy. She focuses on the shifts in power between heritage brands and indie newcomers\, along with the future of retail\, innovations in supply chain management\, and social media strategy. She has previously written for Auto Finance News and Forbes. \n  \n \nLillian Vasquez\nKVCR 91.9 Radio and KVCR-TV\nLillian Vasquez works for KVCR\, the public radio and television station serving the Inland Empire. Lillian is the radio host of her own show\, Lifestyles with Lillian Vasquez. She reports\, produces\, and hosts a variety of programs for both radio and television. You may see her on KVCR TV during the “membership drives” encouraging viewers to become members. She has hosted the TV program\, A Conversation With where she has the opportunity to talk with new and established artists featured on PBS. \n  \nVia Zoom \nPRSA-LA and PRSA-IE Members – FREE\nNon-members – $15 \nREGISTER HERE \n 
URL:https://prsala.org/event/save-the-date-prsa-la-dramatic-readings-of-bad-press-releases/
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Dramatic-Readings.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210430T120000
DTEND;TZID=America/Los_Angeles:20210430T130000
DTSTAMP:20260406T053414
CREATED:20210402T203720Z
LAST-MODIFIED:20210402T203720Z
UID:20003-1619784000-1619787600@prsala.org
SUMMARY:PRSA Event: PRSA Storytellers: What the Pandemic Proves About Leadership: Why Skilled Improvisation and Inclusion Are the Key to Our Futures
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS & STUDENT MEMBERS! \n  \nWhile upsetting the balance of our lives all over the world\, COVID-19 has also focused enduring themes and emerging trends for leadership practice. This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world. In essence\, no organization can be successful without their leaders cultivating these twin skills moving forward. Detailing what has changed in our organizational environments\, while drawing from a wealth of research and surprising insights from the field of improvisational theater\, the webinar will provide participants with a framework that can be immediately put into practice by both rising and established leaders. Using findings from the author’s new book\, Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs\, the webinar will further provide an opportunity for participants to re-set their thoughts and actions as they launch into new and uncertain post-pandemic futures. \nPresenter\nDon Waisanen is a professor in the Marxe School of Public and International Affairs at Baruch College\, where he received the Presidential Awards for Distinguished Teaching and Distinguished Scholarship. He teaches courses and workshops in public communication—including executive speech training\, communication strategy\, and seminars on storytelling\, conflict and negotiation\, and leadership and improvisation. \nAll of Waisanen’s research seeks to understand how communication works to promote or hinder the force of citizens’ voices. Since “every human advancement or reversal can be understood through communication” (Walter Annenberg)\, he has written over 45 scholarly publications on the subject\, covering topics from strategies in public speaking to the ways that organizations and governments can better communicate with different stakeholders. He is the author of Improv for Democracy: How to Bridge Differences and Develop the Communication and Leadership Skills Our World Needs\, and forthcoming books on the intersections of strategic communication and voter suppression\, participatory budgeting\, and nonprofit leadership. \nPreviously\, Waisanen worked in broadcast journalism\, as a speechwriter\, and continues to develop and run communication campaigns for organizations across the private and public sectors. He is the founder of Communication Upward and an adjunct lecturer at Columbia University and New York University. For the last two decades\, he’s also been a comedy writer and improvisational comedian at theaters in Los Angeles and New York. \n\nREGISTER HERE \n 
URL:https://prsala.org/event/prsa-event-prsa-storytellers-what-the-pandemic-proves-about-leadership-why-skilled-improvisation-and-inclusion-are-the-key-to-our-futures/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210429T120000
DTEND;TZID=America/Los_Angeles:20210429T130000
DTSTAMP:20260406T053414
CREATED:20210422T231802Z
LAST-MODIFIED:20210422T232636Z
UID:20064-1619697600-1619701200@prsala.org
SUMMARY:PRSA-LA: State of Journalism Report Presented by Muck Rack
DESCRIPTION:In case you missed it\, Muck Rack recently released the results of The State of Journalism 2021. Over 2\,400 journalists shared exclusive insights\, from how their jobs have changed in the year of COVID-19 to what they’re looking for in pitches.\n\nPRSA-LA and Muck Rack are coming together to discuss takeaways from the research and to take your questions about how to apply the findings.\n\nJoin us on April 29th at 12pm PT for an insightful discussion with Muck Rack’s Chief Operating Officer\, Natan Edelsburg\, and Senior Director of Enterprise Sales\, Andrew Flynn.\n\nThey will cover topics including:\n\nHow the media landscape is changing in 2021 and reporters’ outlooks on the future of journalism\nWhere journalists are getting the most value on social media\nTips for pitching journalists and landing coverage\nHow to best collaborate and build relationships with journalists\n\nSpeakers: \n \nNatan Edelsburg\nChief Operating Officer\, Muck Rack\n@NatanEdelsburg (Twitter) \n  \n \nAndrew Flynn\nSenior Director\, Enterprise Sale\, Muck Rack\n@DroidMegatron (Twitter) \n  \nBring your questions\, observations\, and predictions\, and we look forward to seeing you there!\n\n\nPRSA-LA Member: FREE • Non-members: $10\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-la-state-of-journalism-report-presented-by-muck-rack/
CATEGORIES:PRSA-LA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210428T090000
DTEND;TZID=America/Los_Angeles:20210428T100000
DTSTAMP:20260406T053414
CREATED:20210402T203440Z
LAST-MODIFIED:20210402T203440Z
UID:20001-1619600400-1619604000@prsala.org
SUMMARY:PRSA Event: Equal Access: Achieving Better Representation Across the Media Landscape
DESCRIPTION:THIS EVENT IS FREE TO MEMBERS!\n \n\n\nMedia companies and international broadcasters are addressing inequality in front and behind the camera\, microphone and news sites. \nWhat does this mean for communicators? What learnings can we take from this and how does this challenge our current thinking for our clients and our own organizations? Who is the face of an organization\, who speaks and appears for the corporate body\, who creates your content\, shapes your viewpoints and is the lens through which you present the corporate view? \nThe Chartered Institute of Public Relations (CIPR) Diversity & Inclusion Network in conjunction with the Public Relations Society of America (PRSA) Diversity & Inclusion Committee\, will explore how broadcast and news organizations are addressing diversity\, increasing representation of diverse groups and challenging how the World is presented to viewers. \nModerated by Avril Lee\, Executive Committee Chair\, Chartered Institute of Public Relations \n\nTime \n\nApr 28\, 2021 12:00 PM in Eastern Time (US and Canada) \n\nREGISTER HERE
URL:https://prsala.org/event/prsa-event-equal-access-achieving-better-representation-across-the-media-landscape/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210427T180000
DTEND;TZID=America/Los_Angeles:20210427T193000
DTSTAMP:20260406T053414
CREATED:20210224T234147Z
LAST-MODIFIED:20210423T221750Z
UID:19701-1619546400-1619551800@prsala.org
SUMMARY:PRSA-LA Clubhouse Event - Testimony Tuesdays: Why I Work in Entertainment PR!
DESCRIPTION:We’re back on Clubhouse this Tuesday\, April 27 from 6:00 p.m. to 7:30 p.m. PT/ 9:00 p.m. to 10:30 p.m. ET\, for “Testimony Tuesdays: Why I Work in Entertainment PR!” Come hear and learn from some incredible mavericks in the game as they share their professional journey\, lessons learned\, and why they choose to still stay.\n\nSpeakers:\n\nTammy Golihew\, Head of Amazon Studios Television Publicity\, International and Prime Video;\n\nNate Kirtman\, Vice President of Corporate Communications for The CW Network;\n\nJamie French\, a strategic communications executive\, and\n\nGilda Squire\, Founder and CEO of Squire Media & Management\, Inc.\n\nThe discussion will be led by Leshelle Sargent Vice President of PRSA-LA and Executive Director of Warner Bros. Television Publicity\, along with Stephen Chavez\, Vice President of PRSA-LA; and John McCartney\, Director-At-Large of PRSA-LA.\n\nTo join us for this intimate empowering conversation\, please register here where you will find the link to the PRSA-LA “Testimony Tuesdays” Clubhouse room.\n\n\n  \n\nPRSA-LA is hosting a Clubhouse Event every last Tuesday of the month with a discussion on Diversity in Communications. Not sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s currently only available on iOS (iPhone users) and you can learn more about the platform here\, or a https://www.joinclubhouse.com/
URL:https://prsala.org/event/prsa-la-clubhouse-event-discussion-on-diversity-in-communications-2/
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