PRSA-LA

PRSA - APR: Nuts and Bolts – APR Panel Presentation
2023-05-17 09:00 - 09:45 (America/Los_Angeles)
Do you want to learn more about the Panel Presentation Process? Join us for the next APR Nuts & Bolts Series event as Becky Best, APR outlines the protocol and what to expect when a candidate presents to a panel of APRs.
Have you ever thought about earning Accreditation in Public Relations (APR)? Do you have questions about the APR process? If so, PRSA has the perfect forum for you.
Join us online for the next events to learn all about the APR process and have your questions answered:
Webinar Schedule
APR: Nuts and Bolts – APR Panel Presentation
Wednesday, May 17 at Noon-12:45 p.m. ET
APR: Nuts and Bolts – APR Examination
Wednesday, June 21 at Noon-12:45 p.m. ET
Register >> http://bit.ly/3Zxzh0j

Asian American and Pacific Islander Heritage Month Mixer
2023-05-11 18:00 - 20:00
AAPI Heritage Month Networking Mixer hosted by PRSA-LA and AAJA-LA
Thursday • May 11th, 2023
6.00 pm to 8.00 pm
Sake Dojo, 333 1st Street, Los Angeles

REGISTER HERE

PR Pros and Journalists – Cocktails and Chatting It Up for AAPI Month
Come celebrate AAPI Heritage Month with both PRSA-LA and AAJA-LA on Thursday, May 11th at 6:00 pm PDT at Sake Dojo, located in the heart of Little Tokyo. Attendees will have the opportunity to make new connections and to hear others share their AAPI background and story and the important issues facing the AAPI community. The first drink is on us as well as complimentary appetizers – see you there!

Event is open to members and non-members.
To get your free drink ticket, you must be on the RSVP list.
Members (PRSA-LA, AAJA-LA): $15
Non Members: $25

Thank You to Our Sponsors:

REGISTER HERE

Road to PRisms: Creating Award-Winning Entries
2023-05-04 12:00 - 13:00
The Road to PRisms: Creating Award-Winning Entries
Featuring Runyon Saltzman, Two-Time Best In Show Winner

Thursday, May 4, 2023
Noon – 1 PM
Via ZOOM
REGISTER FOR THIS FREE EVENT HERE

For two years in a row, RSE’s strategic communications work for the Governor’s Office of the State of California’s COVID-19 communications earned them PRSA-LA’s PRism Award for Best In Show, meaning their entry scored the highest of all submissions entered for the annual awards.
Hear from the team behind this award-winning work and how they won big, not only with getting Californians vaccinated against COVID-19, but with multiple PRism Award wins!
REGISTER FOR THIS FREE EVENT HERE

PRSA-LA IPA Event: Building and Maintaining a Business Pipeline
2023-05-03 12:00 - 13:00
PRSA-LA’s IPA section presents

Building and Maintaining a Business Pipeline
May 3 • Noon – 1 pm
via Zoom
RSVP HERE

One of the most challenging aspects of having your own business is building and maintaining a viable new business pipeline. Join PRSA-LA’s IPA section for a virtual programming session and hear from PR industry veterans Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, Larry Kohn, President, Kohn Communications and Claudia Santa Cruz, President Santa Cruz Communications, Inc. valuable insights on how to develop a strong business pipeline while keeping your current clients happy.

TICKET AMOUNT / PRICE
Member: / $10
Non-Member: / $20
Student: / $5
Other: / $20

Panelists:

Jonathan Fitzgarrald
Managing Partner
Equinox Strategy Partners
What does it take to transform a nonexistent book of business into a multimillion client pipeline?
Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, looks to undervalued professionals, untapping their potential to grow revenue, market visibility and their practices. Many of the professionals Jonathan advises report up to 20 percent increases in revenue within the first year. Jonathan’s personalized business strategies lead clients to discover their own business motivations. But what accounts for his motivation? Quite simply, Jonathan enjoys empowering professionals to succeed.
Jonathan’s proprietary approach adapts a Moneyball strategy by recognizing and coaching traditionally overlooked, highly skilled professionals in legal, financial, accounting and professional services firms.
His keynote, retreat and leadership programs cover such topics as the cross-generational tension, succession planning from the Next Gen’s perspective, using culture to manage teams better, partner compensation and connecting emotionally with clients.
Speaking to a range of audiences, from the Managing Partner Forum to the UCLA Anderson School of Management, Jonathan is a prolific presenter of business programs and media commentator. He has been quoted by The Wall Street Journal, Los Angeles Times, The American Lawyer, The National Law Journal, The Recorder, ABA Journal and has appeared on The CBS Evening News.
He believes that leaders are made not born. Competing in equestrian events has been a major influence and resilience builder—Jonathan literally must jump over every obstacle until he is the last one standing.
Social Handles: https://www.linkedin.com/in/jonathanfitzgarrald/
Twitter/Instagram @JRFitzgarrald

Claudia Santa Cruz
President
Santa Cruz Communications, Inc.
Claudia Santa Cruz is the President of Santa Cruz Communications, Inc., a woman-owned, award-winning Hispanic public relations boutique agency found in 2001. A seasoned Public Relations professional, with over 25 years of experience, Santa Cruz currently leads and oversees the agency’s work, developing strategic campaigns that produce measurable results to a roster of national organizations who seek to reach the coveted U.S. Hispanic market. Some of its current and past clients include No Kid Hungry, Telemundo, City of Hope, Adsmovil, Billboard, e-Salon, and the Congressional Hispanic Caucus Institute, among others. Prior to starting her own business, Santa Cruz, who co-authored Hispanic Marketing & Public Relations, worked for ten years in the corporate world, specifically at Telemundo network in Miami, and Telemundo 52 and Univision 34 in Los Angeles. A recipient of a PRSA PRISM Award and a Latino Marketing Award, Santa Cruz received her Bachelor of Arts degree in Journalism from California State University, Northridge. She was born in Peru, and lived in Bolivia, the Philippines and Norway prior to moving to the United States.

Facebook: https://www.facebook.com/santacruzpr
LinkedIn: @Santa Cruz Communications
Twitter: @SantaCruzPR

Larry Kohn
President
Kohn Communications
Larry Kohn has been assisting professionals in their business development for over 40 years. He was an early pioneer in the practice of Executive Coaching. His long-term success is due to his ability to help his clients develop comfortable and effective strategies for meeting new contacts and creating motivational content. He has also developed the web app BizDevCoach which is a combination of technology and tutorial to help his clients create and implement their biz dev plan. For more information visit www.kohncommunications.com
Linked in address: www.linkedin.com/in/LawrenceKohn

MODERATOR

Stacy Schwartz
Independent Public Relations Strategist and Consultant
Stacy Schwartz is a seasoned and award-winning public relations professional with nearly twenty years of experience across multiple industries and media verticals. She works successfully with public and private companies and brands to provide high-level strategy and implement media campaigns, including corporate communications, media relations, product launches, crisis communications, social media programs and special events. Her client experience is broad yet focused, including both B2B and B2C expertise, with a focus on professional services.
A veteran in the industry, Stacy prides herself on her keen ability to know what will resonate with media, influencers, and key audiences, and provides high-level guidance to her professional service clients in the banking and finance and legal industries to achieve their goals through both creative and tried and true media strategies. She works regularly with clients who need help creating favorable brand awareness and corporate positioning for clients in the banking and finance and legal industry, helping to position top executives as thought leaders in their specialty areas and raise awareness for the company’s profiles. Her work with these clients focuses on media relations in multiple media markets throughout California and nationwide, where she garners significant media coverage on a regular basis and liaises with national teams to drive the overall PR strategy and campaign direction.
Stacy earned a Bachelor of Arts in Communications from the University of California, Davis. In her spare time, she enjoys spending time with her family outdoors hiking and at the beach. She currently sits on the board of PRSA-LA and leads the Independent Practitioners Alliance group.
Linkedin: @Stacy Wonacott
LinkedIn Group: https://www.linkedin.com/groups/2081289/

RSVP HERE

2023 PRSA Western District Conference
2023-04-26 - 2023-04-28 | The Westin La Paloma Resort & Spa, Tucson, AZ, United States
Plan to join the 2023 PRSA Western District Conference in Tuscon from April 26-28!
Take advantage of the Early Bird Registration – NOW: https://lnkd.in/eqrK6PxH

PRSA-LA Young Professionals Event: Landing Your First Job - What You Need to Know
2023-04-13 18:00 - 19:00
Landing Your First Job – What You Need to Know
Webinar held by the PRSA-LA Young Professionals Committee.
Thursday, April 13 • 6:00 p.m.
Via Zoom
REGISTER HERE

Will you be graduating this year? Looking for an entry-level position in public relations?

Join the PRSA-LA Young Professionals virtual event, “Landing Your First Job: What You Need to Know,” on Thursday, April 13, at 6 p.m. via Zoom.

Moderated by Marisol Barrios Perez of Mission Driven PR and CSUDH Adjunct Lecturer, the Zoom event will feature YP Panelists Melanie Gazazian of TriplePoint PR and Kayla Holley of Maverick Creative, who will provide information to help you navigate interviews and enter the PR workforce. Scott Pansky of Allison+Partners will share what their company looks for in prospective candidates.

MEET OUR SPEAKER PANEL:

Kayla Holley, Maverick Creative
Kayla Holley is a marketing communications professional armed with over 2 years of agency experience in the travel, hospitality, nonprofit, construction, and education industries. During college, she lived, studied, and worked in Dublin, Ireland for 3 months where she secured her first marketing internship and more importantly than that, gained cultural intelligence.
She finished her second internship with a marketing communications agency her junior year and was promoted to a coordinator position shortly thereafter. She took client calls between classes and shifts at her second job for her last year and a half of college. Serving on PRSSA National Committee senior year, she organized and produced several articles for PR Daily, wrote blogs and hosted podcasts for various PRSSA platforms, served on the PRSA Board of Ethics & Professional Standards, and helped create better autonomy within the PRSSA organization.
Kayla graduated with a B.A. in public relations and a B.S. in business administration from SUNY Oswego in May 2022. Since graduating, she has progressed in her goal of visiting 30 countries before 30, spending time in Dublin, Amsterdam, Brussels, Paris, Nice, Florence, Rome & Barcelona. In October she left home and moved across the country to Los Angeles. Kayla is now an assistant account executive at Maverick Creative agency, supports her mom’s bookkeeping business, travels often, and volunteers with PRSA-LA.

Melanie Gazazian, TriplePoint PR
Melanie Gazazian has been in the PR industry for the last four years with a focus on technology, startup culture, virtual reality, and video games. After her first internship, she knew this would be the career for her.
Melanie graduated from USC with a Master’s in Public Relations and Advertising after graduating with a B.A. in Sociology and English from the University of La Verne. She is currently an Account Coordinator at TriplePoint PR supporting accounts like Blizzard Entertainment, Paradox Interactive and more.

Scott Pansky, Allison+Partners
Scott is a co-founder of the agency and leads Allison+Partners’ Social Impact group. He developed the agency’s proprietary Corporate Socialanthropy™ process, which helps corporations identify social impact partners and builds the foundation for long-term campaigns that incorporate employee recruitment and retention programs, internal and external communications, and cause-related marketing strategies. READ MORE…

Moderated by
Marisol Barrios Perez, MSPA, APR
Founder, CEO, Mission Driven PR, Inc.
With more than 25 years of successful experience in communications, public relations, and the nonprofit sector, Marisol creates impact with GRACE, a five-step process in public relations to transform an organization’s mission. Through her company Mission Driven PR, Inc. and Nonprofit PR Academy, she helps nonprofit communications and development professionals generate impact in public relations that align with their missions. In addition, she provides event management to her nonprofit clients. READ MORE…

REGISTER HERE

PRSA-LA At Breakfast With (ABW)... Arts & Consumer Entertainment Journalists
2023-03-23 08:00 - 09:00
PRSA-LA’s At Breakfast With (ABW)
Arts & Consumer Entertainment Journalists
Thursday, March 23 | 8 am to 9 am
Via Zoom

$15 for PRSA-LA, HPRA-LA, and BPRS-LA members | $30 for non-members | Free for PRSSA students

PROUDLY SPONSORED BY

REGISTER HERE

Panelists:

Tricia Durrant
Supervising Producer, ET, ETonline.com,
Tricia Durrant has 15 years of experience in talent relations, booking, and producing entertainment news. She has worked at E! Entertainment, ‘Access Hollywood,’ and currently ‘Entertainment Tonight.’ She is a proud University of Miami Hurricane.

Craig Nakano
Assistant Managing Editor, Entertainment & Arts, Los Angeles Times
Craig is the assistant managing editor for entertainment at the Los Angeles Times, running a team that covers movies, TV, music. podcasting, celebrity news, internet culture, books, and fine arts. He previously served as deputy editor for the department, and prior to that, as arts editor coordinating critics and reporters covering art, architecture, theater, classical music, and dance. Since starting at The Times in 2000, he also has been an editor for the Home and Travel sections. Before Craig moved to L.A., he was an editor at the San Francisco Chronicle and the Desert Sun in Palm Springs. He is an alum of Northwestern University.

Paula Ulichney
Photo Editor, The Associated Press

Pamela Avila
Entertainment Editor, USA Today
Pamela Avila is a journalist, editor, and social media strategist based in the San Fernando Valley of Los Angeles. Her reporting focuses on entertainment, pop culture, and books with a lens often on the Latinx community and the way those topics intersect with social justice issues. She currently serves as USA TODAY’s Evening Entertainment Editor and Latinx Culture Writer. Previously she worked as a social media manager for Los Angeles Magazine, and more of her bylines can be found in Business Insider, Hunker, E! News, Shondaland, and the Los Angeles Review of Books.

Moderator
Maricela Cueva
President, VPE Communications,
PRSA-LA Board Member

Via Zoom | $15 for PRSA-LA, HPRA-LA, and BPRS-LA members | $30 for non-members | Free for PRSSA students
REGISTER HERE

PRSA-LA Comms & Cocktails - FREE EVENT
2023-03-14 18:30 - 20:30 | Arts District Brewing Company, 828 Traction Ave, Los Angeles, CA, 90013
PR CEOs to ACs – Come network with young PR pros and veterans alike!
PRSA-LA COMMS & COCKTAILS
Tuesday, March 14
6:30 pm – 8:30 pm
Venue:
Arts District Brewing Company
828 Traction Ave, Los Angeles, CA 90013
REGISTER HERE
Attention PR Pros!
Come network with young PR pros and veterans alike at the PRSA-LA Comms & Cocktails event on Tuesday, March 14 in DTLA at 6:30 pm! Join us for our first PRSA-LA Comms & Cocktails, a free networking event to connect, network, and mingle with other PR professionals across industries. The first drink is on us – see you there!
There is No Cost to this event but advance RSVP is required. This event is open to members and non-members.

REGISTER HERE

This event is proudly sponsored by:

PRSA-LA 2023 State of the State of PR
2023-01-26 18:00 - 20:00 | LA Plaza de Cultura y Artes, 501 N Main St,, Los Angeles, CA, 90012, United States
PRSA-LA 2023 State of the State of PR
Thursday, January 26, 2023, 6 to 8 pm
at LA Plaza de Cultura y Artes, Los Angeles

REGISTER HERE.
PRSA-LA’s annual State of the State of PR program is an engaging discussion that focuses on the dramatic changes happening in the area of news coverage, how the landscape is ever-changing, and the impact of these changes on the practice of public relations. We host this program with notable panelists and moderators who discuss the challenges in the PR world.
This year, we are honored to have a panel of diverse speakers sharing with us their in-depth discussion on the state of the state of PR today!
Join us and network with local business leaders and learn about ways YOU can make a difference in our association and our PR community in 2023!
Panelists:

Gustavo Arellano
Los Angeles Times Columnist
“The Times” Podcast Host
Gustavo Arellano is author of Orange County: A Personal History and Taco USA: How Mexican Food Conquered America, a columnist for the Los Angeles Times and host of its daily news podcast “The Times,” and has been an essayist and reporter for various publications and a frequent commentator on radio and television. He was formerly editor of OC Weekly, an alternative newspaper in Orange County, California, and penned the award-winning “¡Ask a Mexican!,” a nationally syndicated column in which he answered any and all questions about America’s spiciest and largest minority. Gustavo is the recipient of awards ranging from the Association of Alternative Newsweeklies for Best Columnist to the Los Angeles Press Club President’s Award to an Impacto Award from the National Hispanic Media Coalition, and was recognized by the California Latino Legislative Caucus with a 2008 Spirit Award for his “exceptional vision, creativity, and work ethic.” Gustavo is a lifelong resident of Orange County and is the proud son of two Mexican immigrants, one whom came to this country in the trunk of a Chevy.

Deborah Lee
Senior Producer, IW Group
Deborah Lee is a Senior Producer at the IW Group, working on brands including McDonald’s and Lexus. Her work focuses on curating impactful experiences through strategic insights in the Asian-American community where culture and innovation intersect. She has a passion for uplifting emerging influencers and exploring non-traditional ways to bring forth memorable events. Deborah stays curious in this space, eager for the next opportunity to piece together signature brand experiences with unique content creators.

Laura Guerrero
Director of Content & Influencer Marketing, Sensis
As the Director of Content & Influencer Marketing at Sensis, the largest independently minority-owned multicultural agency in the United States, Laura is responsible for the strategy and execution of influencer campaigns across all clients. In addition, she oversees social media and digital efforts for all clients.
Prior to Sensis, she worked at various national public relations firms, managing all influencer and celebrity partnerships and national public relations campaigns for hospitality, consumer lifestyle brands, and events including Colgate, Colourpop, Cameo, Art of Elysium Gala, Gold Meets Golden, Patrick Ta Beauty, 1 Hotels, The Sixty Hotels, and more. She has over 7 years of experience and her expertise lies in targeted celebrity wrangling, product seeding, event management, and brand recognition through focused talent and media outreach. Her current clients include a range of California-based organizations, including the California Department of Public Health, Chef Merito Seasonings, California DMV, UnidosUS, California Realtors Association, and more.
Laura holds a bachelor’s degree in communication studies and public relations from California State University, Northridge.

Nycole Hampton
Senior Director, Social Media, GoodRX
Nycole is a seasoned marketer with 18+ years of marketing strategy experience, largely focusing on social media, influencer and brand marketing. She is currently the Senior Director, Social Media at GoodRx where she is the head of Social Media, Community and Influencer Marketing. Prior to that, Nycole spent the past few years building global influencer and social practices at agencies. She is a builder, problem solver and passionate storyteller who thrives on constantly evolving a brand’s story utilizing multi-channel strategies.
Nycole has paired her experience and passion to lead successful campaigns and programs across industries such as healthcare, tech, CPG, retail, travel + hospitality, airlines, wine & spirits, restaurant/QSR, pro sports, and technology. Her work has come to life for clients and strategic partners like Samsung, American Airlines, Air New Zealand, Impossible Foods, So Delicious, Barefoot Wines, Kimpton Hotels, Bolthouse Farms, Harry Potter Flagship, Auntie Anne’s, Cheesecake Factory, ALDI, Rite Aid, NFL, Chicago White Sox, James Beard Foundation, Lean Cuisine, Milk PEP, USA Rugby, New Zealand All Blacks, Microsoft and beyond!

PRSA-LA, HPRA-LA, BPRS-LA Members $35
Non-member $45
PRSSA Student $15
REGISTER HERE.

We want to thank our event sponsors:

Fenton
The Pollack Group
IW Group, Inc.
Chavez PR
Sensis Agency
The Wolcott Company

PRSA-LA ABW (At Breakfast With...) the Los Angeles Business Journal
2022-12-16 08:30 - 09:30
At our final “At Breakfast With” event for 2022, we’ll chat with the editorial team at the Los Angeles Business Journal. Don’t miss this opportunity to learn (direct from the source) how to score great coverage in one of Los Angeles’ leading outlets for local business news.
PRSA-LA’s AT BREAKFAST WITH THE LOS ANGELES BUSINESS JOURNAL
Friday, December 16th
8:30 – 9:30 AM
Via Zoom
Tickets: Member – $10; Non-Member – $15; PRSSA Students – Free
REGISTER HERE

Panelists:
Charles Crumpley, Editor-in-Chief, LABJ
Charles began his tenure at the LA Business Journal in 2006. He is the winner of numerous national awards for his work as an editor, columnist, and reporter. Before joining the LABJ, he worked as an editor and writer at the New Orleans Times-Picayune, Daily Oklahoman, and Kansas City Star. He earned an undergraduate degree in English and Journalism from the University of Missouri and was a Fulbright scholar in Japan.
Destiny Torres, Technology Reporter, LABJ
Destiny covers all things tech for the Los Angeles Business Journal. She recently graduated from USC with a master’s degree in journalism and has four years of journalism experience. Along with her work at LABJ, Destiny has written for the Los Angeles Times, Remezcla, and the LA School Report.
Twitter – @yagurldest
Howard Fine, Healthcare/Infrastructure Reporter, LABJ
Howard is a 23-year veteran of the Los Angeles Business Journal. He covers stories pertaining to healthcare, biomedicine, energy, engineering, construction, and infrastructure. He has won several awards, including Best Body of Work for a single reporter from the Alliance of Area Business Publishers and Distinguished Journalist of the Year from the Society of Professional Journalists. He earned an MS in Journalism from the Medill School of Journalism at Northwestern and a BA in English from Bates College.
Twitter: @howardfine
Moderator:
Erik Deutsch,
Principal, ExcelPR Group;
PRSA-LA Board Member & 2014 President
Twitter: @ErikDeutsch
REGISTER HERE

PRSA-LA Holiday Party
2022-12-15 18:00 - 21:00 | Dream Hollywood, 6417 Selma Avenue, Hollywood, CA, 90028, United States
JINGLE JINGLE — IT’S TIME TO MIX & MINGLE!
It’s time to gather our great community of PR professionals and celebrate the season together!

Join us on Thursday, December 15 from 6:00 – 9:00 pm to enjoy an evening made possible by our event partner

Venue
Dream Hollywood – Lobby Bar
6417 Selma Avenue, Hollywood 90028
Tickets: $20 include two drinks and entry in the holiday raffle
All event proceeds go towards PRSA-LA’s Future 75 Fund

RSVP Here.

PRSA-LA Gives Back
2022-12-10 08:00 - 17:00
PRSA-LA Gives Back!
Saturday, December 10, 2022
PATH West Los Angeles

Join PRSA-LA to give back this holiday season! We will be cooking meals for unhoused residents living in PATH’s interim housing in West LA. There are three shifts available on Saturday, December 10, and teams will be responsible for planning an easy and healthy menu and shopping for food in advance, and then preparing and serving. More details will be provided to registered volunteers.

Available shifts are:
Breakfast – 6:30am-8am (Breakfast served at 7am)
Lunch – 10:30am-1pm (Lunch served at 12pm)
Dinner – 4:30pm-7pm (Dinner served at 6pm)

We are asking for a $20 donation from each volunteer, to cover the cost of food. Any additional funds will be donated to PATH.

Please note that this is a small team of volunteers, so we kindly ask that you only commit to a shift if you know for certain that you will be able to attend.

CLICK HERE TO VOLUNTEER.

PRSA: ICON 2022
2022-11-13 08:00 - 2022-11-15 17:00 | Gaylord Texan Resort, Grapevine, Texas, 1501 Gaylord Trail,, Grapevine,, TX, 76051, United States
ICON 2022
Dallas-Fort Worth
Nov. 13 – 15, 2022
Gaylord Texan Resort, Grapevine, Texas
Join us in Dallas-Fort Worth for ICON 2022, which we plan to hold in person for the first time since 2019!
Our headquarters hotel for PRSA and PRSSA will be the one-of-a-kind Gaylord Texan Resort & Convention Center, where we’ll be celebrating PRSA’s 75th Anniversary. ICON 2022 will present top-notch thought leaders, an extensive array of breakout sessions, networking opportunities, and more. You’ll be able to enhance your perspective and skillsets, renew old friendships and make new contacts, and meet representatives from leading industry service providers.
CLICK HERE FOR MORE INFO & REGISTRATION

Quality Time with PR Minds
2022-10-25 18:00 - 19:30, 2022-10-22 09:00 - 10:30
Quality Time with PR Minds is back!
Saturday, 10/22, 9-10:30 a.m.
Tuesday, 10/25, 6-7:30 p.m.
via Zoom
RSVP HERE

Quality Time with PR Minds is a one-day community service opportunity for PR professionals, presented in partnership with the Center for Nonprofit Management.
Now celebrating its 18th anniversary, this annual event brings together professional volunteers and local nonprofits for one-on-one counseling.
This year we are excited to offer a Spanish language option to the nonprofits that join.
This is a great opportunity to give back to the organizations that make Los Angeles a great place to live and work and is a unique venue for collaboration and knowledge sharing. Gain insight as you team up with other PR professionals and nonprofits for productive brainstorming sessions.
All PR, communications and marketing professionals with at least two years of experience from anywhere in Southern California are welcome to volunteer. No experience working with nonprofits? No worries! You’ll be teamed up with other professionals to help come up with great ideas.
Use your creative thinking and problem-solving skills to help local nonprofits with their communication challenges!
PR pro volunteers will be able to register for either session or both!

KEYNOTE SPEAKERS:
SAT. OCT 22: 9 AM
Joe Marchelewski, AIJ Communications
For more than 22 years, Joe Marchelewski has worked for public relations agencies, law firms, small businesses, and large companies, handling all aspects of media relations, marketing, knowledge management, market analysis, public relations, website development, online marketing, trade show coordination, event planning, advertising and communications.
For the last 19 years, Joe has been employed by some of the largest and most prestigious law firms in the world, working hand-in-hand with attorneys and legal staff on public relations and business development matters. He’s managed whole teams, run complex media campaigns, supported senior partners in business development matters and helped build departments from the ground up.
https://www.linkedin.com/in/joseph-marchelewski-6576a413/

TUE. OCT 25: 6 PM

Stephen Chavez, Chavez PR
For more than 25 years, Stephen has created and managed award-winning public relations campaigns on behalf of governmental agencies, nonprofits, and major U.S. brands, including the California Department of Health Services, Families Forward Learning Center, Big Brothers Big Sisters of America, National Institutes of Health, National CASA (Court Appointed Special Advocates) and Northgate González Market.
Clients come to Stephen to help solidify partnerships and collaborations, leveraging his deep relationships with key Hispanic community stakeholders. Today, his PR consultancy focuses on Diversity, Equity & Inclusion initiatives, and philanthropic endeavors.
Stephen aspires to do meaningful advocacy work, bringing new ideas and opportunities to life. He enjoys leveraging his strong media relations and community knowledge and insights.
Giving back is part of Stephen’s DNA. He serves as Vice Chair of the Advisory Board for the Latino Equality Alliance in Boyle Heights, President-elect for the Public Relations Society of America, Los Angeles Chapter, and National Board Member of the Hispanic Public Relations Association. A former journalist with the Los Angeles Times, Stephen is married and a foster dad to a sibling set.
stephen@chavezpr.com
(310) 486-4104
https://www.linkedin.com/in/stephenchavezpr/

RSVP HERE

2022 PRism Awards
2022-10-13 18:00 - 21:00 | The Annenberg Community Beach House, 415 Pacific Coast Highway, Santa Monica, CA, 90402, United States
PRSA-LA 58th Annual PRism Awards
October 13, 2022
at the Annenberg Community Beach House
415 E Pacific Coast Highway, Santa Monica, CA 90402
Cocktail Hour/Networking
6:00 – 7:00 PM PDT
Awards Presentation
7:00 – 8:30 PM PDT
REGISTER HERE
As we continue to celebrate PRSA-LA’s 75th Anniversary, we are proud to present our signature event, the 58th Annual PRism Awards. This event will be held on Thursday, October 13 at the Annenberg Community Beach House in Santa Monica.

Congratulations to our PRSA-LA 58th PRism Awards Finalists and Communications Team of the Year!

A beachside and under-the-stars cocktail event and awards presentation, the ceremony will confer more than 50 strategic campaign and tactics awards across a variety of categories, in addition to special awards for Best in Show and the President’s Award. This year we’ll have KTLA’s anchor Glen Walker as our special guest host. The event is cocktail-style, featuring passed hors d’oeuvres and beer and wine with theatre-style and lounge seating for the awards presentation. Come celebrate with us!
PRSA-LA Member: $75; Non-member: $95

REGISTER HERE

BE A SPONSOR!
Take this opportunity to show your support to the industry and our profession. Complete and submit your sponsorship form to executive.director@prsala.org or call (626) 313-4343.

<< DOWNLOAD THE SPONSORSHIP FORM HERE >>

Thank you to our 2022 PRism sponsors.

GOLD SPONSORS

BRONZE SPONSORS

At Breakfast with ... Hispanic Journalists
2022-10-07 08:30 - 09:30
AT BREAKFAST WITH HISPANIC JOURNALISTS
DATE: Friday, October 7, 2022
TIME: 8:30 – 9:30 am PT
Via Zoom

Hispanics make up roughly half of the Los Angeles County population, according to the U.S. Census. This is the largest of any county in the United States. Reaching this growing and dynamic consumer group is now a business imperative for companies and organizations looking to do PR in LA.

PRSA-LA is partnering with HPRA-LA to bring top Hispanic journalists to discuss their beats, coverage interests, and tips for pitching stories.

COST: $15 for PRSA-LA, HPRA-LA, and BPRS members;$20 non-members; $10 students

<<RSVP HERE>>

SPEAKERS:

Andrew Campa, Staff Writer, Los Angeles Times
Andrew J. Campa covers the coming and goings of the Eastside, Boyle Heights, Echo Park, parts of the San Gabriel Valley and the Southeast Corridor. He previously worked at the Glendale News-Press, Burbank Leader, Whittier Daily News and Pasadena Star-News and has covered education, sports and general news. He’s a proud Cal State Fullerton (#tusksup) and Pasadena City College alumnus. He hopes the Chicago Bears will get back to the Super Bowl before he dies.

Jacqueline Ramirez, Assistant News Director, Univision KMEX-TV
She has worked in news for more than a decade and she is a four-time Emmy award winner. In 2014, Jacqueline joined the Univision Los Angeles team as the Executive Producer for the morning newscast Noticias 34. She currently serves as Assistant News Director.
Jacqueline received her bachelor’s degree in Journalism with an emphasis in Broadcast from Cal State University, Northridge. She obtained her first job as a news producer shortly before graduating college. Two years later she was promoted to Executive Producer.
Jacqueline was born in El Salvador and moved to the U.S. when she was nine years old. She discovered her passion for news when she was a little girl, she grew up watching Noticias 34 with her parents and knew that one day she was going to be part of the team.
Her passions are reading, meditating, and simply enjoying life.

Daniel Vasquez, Editor, Calo News
Daniel Vasquez is an award-winning journalist and columnist, who has covered crime, courts, politics, and consumer technology. He is a Pulitzer Prize Finalist in Editorial Writing for a yearlong series on ethics and government published by the San Jose Mercury News. He also has worked for The Boston Globe, San Francisco Chronicle, Oakland Tribune, and South Florida Sun Sentinel. After leaving the newspaper industry, he spent two years as a brand marketing writer for Studio 1847 based in Los Angeles, winning a national Pearl Award and an International News Media Association award. As a freelancer, Daniel has broken the national and international story of the police shooting death of actress Vanessa Marquez (“Stand and Deliver,” “ER”) and wrote a magazine-length piece about a retired LAPD detective’s pursuit of the truth about his father’s role in the Black Dahlia murder, LA’s most notorious unsolved killing. More recently, was named Managing Editor for CALÓ NEWS, a Los Angeles-based newsroom dedicated to coverage of Latino/a/x community in California. Daniel previously served as the Editor and Director of the California Student Journalism Corps for EdSource, a non-profit newsroom with the largest education news team in the state. Daniel has also coached and mentored interns for Bay City News and Local News Matters. He is also a guest speaker at the University of Southern California, California State University, Los Angeles, and various other campuses.

Maria Paula Ochoa, National Network News Correspondent, Telemundo Network
“Challenge accepted,” this simple phrase has encapsulated my professional value proposition ever since I started working at the age of 15. As an ambitious young woman seeking to progress, learn, and serve, “no, I can’t” wasn’t an option. Instead, I always figured out what was needed, even if I had to create it myself, to assure that I successfully completed everything I did.
I grew up in a third-world country where resources are scarce. I used intelligence, determination, and resourcefulness to achieve my biggest dream: to become a United States citizen and to be part of this great Country’s culture. For 20 years I built my career as a journalist and became a National Correspondent for one of the world’s leading national Hispanic networks – and earned 4 Emmy awards along the way.
Being an ethical, fast learner who connects easily with people enabled me to become a credible and trusted source of information for the national Hispanic community. My expertise is centered on telling stories that provide accurate, timely facts and information to provide greater access to services and resources that improve quality of life. I develop strategies and action plans to create compelling stories (both in words and visuals) to capture the attention of audiences and engage them by communicating important facts in a relatable, clear, and efficient manner.
I accepted the challenge of making diversity a key strength and I have built my reputation and my entire career around helping organizations to formulate and deliver stories and information that change lives.

<<RSVP HERE>>

Powering Indie Partnerships
2022-09-22 11:30 - 13:00 | Frida Mexican Cuisine, 15301 Ventura Blvd, Sherman Oaks, CA, 91403, United States
POWERING INDIE PARTNERSHIPS

An in-person program by the PRSA-LA Independent Practitioners Alliance (IPA)
Sept. 22 • 11:30 a.m. – 1 p.m.

at Frida Mexican Cuisine
15301 Ventura Blvd, Sherman Oaks
REGISTER HERE.

You’re already great at promoting others but what about building your business? Join PRSA-LA IPA for a “lunch and learn” session and hear from a panel of marketing and communication experts as they share how they’ve successfully formed strategic alliances with other independent PR professionals and content providers to land bigger fish. They’ll offer tangible tips on how to position yourself and build lasting relationships with other indies and virtual firms.
Speakers:

Moderator:
Stacy Schwartz is a seasoned and award-winning public relations professional with nearly twenty years of experience across multiple industries and media verticals. She works successfully with public and private companies and brands to provide high-level strategy and implement media campaigns, including corporate communications, media relations, product launches, crisis communications, social media programs and special events. Her client experience is broad yet focused, including both B2B and B2C expertise, with a focus on professional services. . Stacy currently sits on the board of PRSA-LA and leads the Independent Practitioners Alliance group.

Melendy A. Britt is a seasoned communications professional with 20+ years of international experience in branding, marketing, and PR. Melendy leads integrated campaigns designed to transmit core brand values via enriching experiences that build lasting bonds with the consumer. Currently, she leads B2B and B2C campaigns for healthcare, CPG, and travel clients at be360.

Cynthia Lieberman LieberComm is a recognized marketing and communications expert with more than 25 years of leadership experience in entertainment, education, and digital media marketing. Throughout her career, Cynthia has led countless marketing and publicity campaigns for every major Hollywood studio, working on numerous high-profile entertainment projects. Her extensive media industry experience has contributed to the decade-long success of LieberComm, a content marketing and digital media relations firm servicing clients in evolving digital technologies, digital literacy education and ed tech, AR/VR/MR, entertainment, special event planning and philanthropy. A true storyteller at heart, Cynthia’s is a frequent guest blogger and her expanded talents include content creation, public relations, social media engagement. She also serves as an Adjunct Professor at University Texas Austin (UTLA) in “Discoverability: How to Get Your Project Found in Hollywood” and has frequently taught Social Media, Influencer Marketing and Entertainment PR for UCLA.
‘
Lynn Lipinski is a content strategist, writer and editor drawing upon decades of experience working in strategic communications at three PR agencies, the Anderson School at UCLA, Metropolitan Water District, ICANN, and as president of her company Majestic Content Los Angeles, Inc. since 2015. She has written three thriller novels, had a video go viral about throwing her books at Disney Studios so they’d make them into a movie, and earned a master of fine arts in creative writing from Mount St. Mary’s University.

Tickets:
PRSA-LA, HPRA-LA, BPRS-LA Member: $35
Non-Member: $40.00
REGISTER HERE.

PRSA-LA Sunrise Honors
2022-08-05 08:30 - 10:00 | The City Club of Los Angeles, 555 Flower Street 51st Floor, Los Angeles, CA, 90071, United States
PRSA-LA’s 4th Annual Sunrise Honors: A Celebration of Diversity and Inclusion
Friday, Aug. 5 • 8:30 am – 10:00 am
The City Club Los Angeles
555 Flower Street, 51st Floor, Los Angeles, CA 90071
RSVP TODAY!

The PRSA-LA Sunrise Honors event, going into the fourth annual celebration, is part of the PRSA-Los Angeles Chapter’s mission to foster and support those who promote diversity and inclusion. The honorees are trailblazers on the front lines in and out of the board room and gone above and beyond to open doors and make lasting changes in the PR industry. This prestigious award recognizes individuals who have demonstrated significant leadership and influence to advance diversity and inclusivity within their organization or industry.
Join us on Friday, August 5, at the beautiful City Club of Los Angeles from 8:30 a.m. to 10 a.m. for PRSA-LA’s 4th Annual Sunrise Honors: A Celebration of Diversity and Inclusion.
This year Sunrise Honors will recognize these remarkable leaders:

AMY GRINDROD, PUBLIC RELATIONS DIRECTOR of Greater Los Angeles Agency on Deafness (GLAD)
Amy Grindrod is the Director of Public Relations for Greater Los Angeles Agency on Deafness (GLAD), responsible for communication, public relations and marketing strategy, brand management, stakeholder and media relations. As an experienced professional with over a decade of management, marketing and public relations experience, Amy is known for driving brand growth, maximizing market reach through exceptional strategy, management and operational performance. In her previous roles, she served as Marketing Director, Regional Director and Director of Media/PR at various nonprofit organizations. She holds a Bachelor of Arts degree from California State University, Northridge and an MBA from Western Governors University.

PATRICIA PÉREZ, CEO of VPE Communications
Patricia Pérez is CEO of VPE Communications, one of the nation’s leading independent, Latina-owned and managed public relations agencies specializing in reaching multicultural markets. VPE combines traditional and digital strategies to serve clients seeking to reach ethnic markets through culturally sensitive relationship-building techniques. Personally committed to advancing diversity, equity and inclusion, Patricia’s expertise is in creating social impact initiatives that advance environmental and racial equity.
Her community engagement includes advocating for parks and open spaces and confronting age discrimination. She helped found and currently serves of the board of directors of the Los Angeles River State Park Partners and is the AARP California State President Emeritus, empowering people to choose how they live as they age.

DAVID C. MAGDAEL, PRESIDENT/CEO of David Magdael & Associates, Inc
David Magdael has more than 17 years of experience in public relations, strategic planning, development, marketing, community outreach and entertainment and media relations in North America, Europe and Asia. As founder and president of DAVID MADGAEL & ASSOCIATES, INC, Magdael continues to specialize in documentaries, indie films, directors, and public affairs. From developing Oscar® campaigns to festival strategies to theatrical and broadcast press unit publicity, his company has emerged as an important entertainment communications firm boasting a client roster including numerous Oscar® winning and nominated documentary, animated and short films and festival standouts. Magdael’s firm works with all distributors, content creators and broadcast networks along with representing award winning directors including Morgan Spurlock, Justin Lin, Brian Knappenberger and Lucy Walker, Jehane Noujaim, Kief Davidson, and others.
Magdael is also a member of the Academy of Motion Pictures Arts and Sciences (AMPAS) and is the Co-Director for the Los Angeles Asian Pacific Film Festival since 1997. He serves as a mentor at the Sundance Institute Documentary Producers Lab and continues to share his expertise in panels and workshops at Sundance Film Festival, South by Southwest (SXSW), Full Frame Film Festival, Silver Docs, Hawaii International Film Festival, Los Angeles Film Festival, AFI Festival Los Angeles, Ashland International Film Festival, Film Independent Forum, Visual Communications, Center for Asian American Media, San Diego Asian Film Festival, Los Angeles Asian Film Festival, San Francisco Asian Film Festival, Indian Film Festival of Los Angeles (IFFLA), the International Documentary Association, Temple University Division of Film, The Documentary Summit at Columbia College of Film and others.

PHYLICIA FANT, FOUNDER and CEO of The Purple Agency
Throughout the entertainment industry, Phylicia Fant remains renowned as not only a trusted leader, esteemed executive, and public relations and marketing magnate, but also—most importantly—as a conduit of culture. She consistently connects artists and entertainers to brands, media, film and television opportunities, and philanthropic causes. While serving as Head of Urban Music at Columbia Records, Fant architected the introduction of 21st century superstars such as Lil Nas X, The Kid LAROI, Polo G, Lil TJay, and Chloe X Halle in addition to expanding the brands of icons, including Pharrell and Raphael Saadiq. As a cultural influencer who connects artists in her role as Head of Music Industry Partnerships – Amazon Music, she transforms global synergy into meaningful cultural moments felt worldwide.
Expanding into the world of film and television, she was instrumental in the production and launch of the OWN Spotlight Documentary Eggs Over Easy. In A Lady Lock production, Phylicia served as an executive producer alongside Chiquita Lockley, Keshia Knight Pullman, and D’Angelo Proctor.
Along the way, she’s garnered several honors such as the Culture Creators “Innovators Award,” inclusion in the Billboard 2019/2020/2021 R&B/Hip-Hop Power Players List, and the Billboard 2019/2020 Women in Music Top Executives List, recognition as the Bounce Trumpet Awards 2020 Corporate Executive of the Year, and was named as an XXL Hip-Hop Heavyweight. She was recently honored on Variety’s Hitmaker List as well as featured in Variety: Power of Women. Fant also was honored by the ASCAP in 2021 as part of their Women Behind The Music Campaign.
Her diverse experience includes 13 years with The Purple Agency, which she founded as C.E.O. Phylicia is a member of the Recording Academy and continues to serve in leadership roles as a Governor – Recording Academy LA Chapter Board, Board of Directors – MusiCares Foundation, Leadership Council Member – Black Music Collective – Recording Academy, Board of Directors – Black Women Film Network, Advisory Board – Culture Creators, Executive Board – Harvard Diversity Project, and is active in a number of thought leadership communities. In 2018, she achieved an Executive Education Certificate from the prestigious Harvard Business School.

Joining us this year is keynote speaker, PRSA National Board Chair Felicia Blow, Ph.D., APR.
Felicia Blow, Ph.D., APR, has kicked off her 2022 term as Chair of PRSA, the nation’s leading professional organization serving the communications community. Dr. Blow is an award-winning leader with extensive organizational, fundraising, strategic planning, leadership and management experience. She currently serves as Associate Vice President for Development at the renowned historically black institution Hampton University. At Hampton, Dr. Blow led the university’s $150 Million Dream No Small Dreams II Campaign as its campaign director, helping the University to exceed its campaign goal by more than 10 percent. Dr. Blow has taken on several leadership roles within PRSA over the years. Prior to serving as Chair, she served as Chair-elect in 2021 and senior counsel to the 2018 and 2019 PRSA Board of Directors. From 2013-2014, Dr. Blow served as a PRSA Board of Directors member representing the Mid-Atlantic District. We are honored to have her here in Los Angeles as the keynote speaker for our Sunrise Honors event.

PRSA-LA/HPRA-LA/BPRS-LA Member – $35.00
Non-Member – $45.00
PRSSA Student and Young Professional – $15.00
GET YOUR TICKETS HERE.

For the safety of all in attendance and the staff of the City Club of LA, proof of vaccination will be required before entry.

GET TO KNOW OUR SPONSORS:
Edelman
Cision
The Purple Agency
Runyon Saltzman (RSE)
VPE Digital Communications
Chavez PR
IW Group
MTV Entertainment Studios
AIJ Communications
JMAC PR
Fenton
Ketchum

SUPPORT OUR CAUSE AND BE A SPONSOR.
Download a sponsorship form here to support our program!

PRSA-LA Communicating with Intent: Advancing Urban Sustainability through Transportation Communications
2022-07-28 13:00 - 14:00
Join PRSA-LA and representatives from LA Metro, Metrolink, Lime, and Piccolo Pendolare for a discussion on sustainability in transportation. How can these organizations and companies entice Los Angelenos to get out of their gas vehicles? What are the challenges to promoting alternative modes of transportation in an area that is perceived to be so car-centric? What are some ways that PR pros and event planners can incorporate sustainable and alternative transportation into their event plans? Learn about the unique challenges and opportunities that are top of mind for LA’s top transportation communication pros.

Join us for a lunchtime Zoom panel and then in-person for a mixer in the evening to meet the panelists and each other!

PRSA-LA Communicating with Intent: Advancing Urban Sustainability through Transportation Communications
Thursday, July 28, 2022

1:00 – 2:00 pm PT – Zoom Panel
6:00 – 8:00 pm PT – In-Person Mixer at Father’s Office, 3229 Helms Ave., Los Angeles, CA 90034 (Culver City location)

(No Host Bar. Must be 21+. The Helms Bakery building has a parking lot and there is ample street parking.)

Moderator
RYAN FONSECA
LAist
Ryan Fonseca is a multimedia journalist with over ten years of experience reporting in Southern California. In his current role as an associate editor for LAist/KPCC, he covers transportation and mobility. His coverage mission is to help people navigate how we get from point a to point b with reporting that focuses on equity, context, and solutions. He studied journalism at Cal State Northridge, where he now teaches multimedia storytelling to the next generation of journalists.
Twitter: @RyFons

SHERI CANDLER
Marketing Manager
Metrolink
Sheri Candler is a Los Angeles-based digital marketing manager for Metrolink, Southern California’s passenger rail service, overseeing social media, digital content, and digital advertising. In this role, she is focused on passenger retention and increasing ridership for commuter and leisure travel. She has led social media and digital marketing strategy for over twelve years for numerous entertainment and nonprofit organizations to increase brand recognition, audience engagement, and attract donations.
Twitter: @shericandler

JONI HONOR
Executive Officer, Communications
LA Metro
With more than 20 years of experience in communications and in-depth knowledge of transportation, Joni currently serves as the Executive Officer who oversees public relations strategy for the third largest transportation agency in the United States. She directs day-to-day operations for Digital Media, Executive Writing, Internal Communications, Media Relations, Partnerships, and Special Events.
Joni has a diverse professional background. Before coming to the Metro, she ran her own public affairs consulting firm for more than eight years. She also worked at HP (formerly EDS), Terranova Pictures, and the Colorado Department of Administration. During her tenure at the Denver Museum of Nature and Science, she was tapped to serve in the Denver Mayor’s office, assisting the press secretary with responding to the multiple international media requests and responding to the Columbine High School shooting. Most recently, she earned an Executive Certificate in Public Policy from Harvard’s Kennedy School of Government in 2021.
In addition to co-chairing and participating in several Metro internal cohorts, Joni is a member of the American Public Transportation Association (APTA) Marketing and Communication Committee, the Women’s Transportation Seminar (WTS), and the Public Relations Society of America. She currently also serves as the Co-chair of the Emerging Leaders Subcommittee for the Conference of Minority Transportation Officials (COMTO).
facebook.com/losangelesmetro | @metrolosangeles

JACOB TUGENDRAJCH
Communications Lead
Lime
Jacob Tugendrajch is communications and marketing professional with experience in political campaigns and government positions at the local, state, and federal levels, the non-profit sector, and arts and culture. He has worked on urban planning issues and transportation policy throughout his career and is proud to be working at Lime to build a future where transportation is shared, affordable, and carbon-free. Immediately prior to joining Lime he served as the Press Secretary for the Speaker of the New York City Council. As Communications Lead he directs Lime’s local media programs in the cities they serve in North America and the Asia Pacific. He graduated from the University of Michigan with a BA in history and believes forward-thinking transportation policy is the key to unlocking the potential of cities worldwide.
Instagram and Twitter: @j_tizzle16

VIVIAN M. ESCALANTE
General Manager & CEO
Piccolo Pendolare
Vivian M. Escalante is not only the CEO and brains behind Piccolo Pendolare Inc., but is also the passionate CEO of Boyle Heights Community Partners, a nonprofit for Historic Preservation, Education and Community Participation.
Piccolo Pendolare came to life when Escalante purchased a personal Low Speed Neighborhood Electric Vehicle (LSNEV), and before she knew it, folks were asking her about her car outside of the grocery store, at red lights, or even crossing the street. That’s how she knew she was on to something.
Piccolo Pendolare Inc. is a great solution for an affordable, compact on the outside, comfortable on the inside LSNEV for 2 to 4 adults, serving the local community and meeting many transportation needs with affordability.
Escalante was born and raised in Boyle Heights, from the time that her family was displaced from Chavez Ravine, and she enjoyed growing up in a community of diversity. Her family comes from classic car culture, and she owns a classic 1965 Volvo, 122s, which has now become a once-in-a-while Sunday car.

Come join us for a very insightful panel discussion virtually via Zoom at 1:00 pm and then meet and greet our esteemed panelists in person at 6:00 pm at Father’s Office at the Culver City location (No Host Bar. Must be 21+.)!
Cost: $10 for PRSA-LA, BPRS, HPRA, PRSSA Members; $20 non-members

Take the public transportation to Father’s Office! It’s easy & cheap!
Metro E (Expo) Line – Culver City stop
Metro 33 – Venice / Helms stop
Culver City Bus 1 – Washington Blvd/Helms Ave. stop

More info: www.metro.net

At Breakfast With...
2022-06-30 08:00 - 09:00
PRSA-LA invites you to a very special “At Breakfast With…” Zoom discussion on Thursday, June 30th about working with journalists during times of tragedy and global mega-stories that disrupt the “normal” news cycle. We’ve all grappled with how to pitch relatively routine story ideas when everyone’s attention is focused elsewhere, and now is a good time to get prepared for the inevitable mega-stories that lie ahead. Veteran journalists Alesandra Dubin and Anita Busch will share their expert tips. They will be interviewed by renowned media strategist David Bloom for a candid and insightful discussion, followed by audience Q&A.
At Breakfast With…
Thursday, June 30, 2022 • 8:00 – 9:00am PT
Our Experts:

Alesandra Dubin, Travel and Lifestyle Journalist
Alesandra Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets. Alesandra earned a Master’s degree in journalism with an emphasis on cultural reporting and criticism from NYU and a Bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins. https://www.alicedubin.com / https://alicedubin.substack.com / @alicedubin

Anita Busch, Editor/Reporter, Mass-Violence Specialist, President of the nonprofit VictimsFirst.org
Anita Busch has been an editor and a reporter for over 30 years, working as an editor/reporter at Deadline, the top editor at The Hollywood Reporter, film editor of Variety as well as working as a reporter at The New York Times, and an editor/reporter at the Los Angeles Times. She has also worked at Entertainment Weekly, NPR’s KPCC, and Time magazine. She has received top editorial awards for her work in journalism but is most proud of receiving the Hero Award from the Global Activist Awards in PA and the Courage Award from the National Center for Victims of Crime in D.C. for her work on behalf of crime victims. She is a key co-founder of the National Compassion Fund and recognized as a mass violence specialist and is currently President of the nonprofit VictimsFirst.org. Her family has experienced two mass shootings, and she has worked behind the scenes on over 30 mass shootings. She is currently working behind the scenes on Buffalo and Uvalde.

David Bloom, Communications Executive, Editor, Journalist, and Social Media Strategist
David Bloom of Words & Deeds Media is a Santa Monica-based writer, podcaster, and consultant focused on the transformative collision of technology, media, and entertainment. He currently serves as a columnist for NextTV, and a senior contributor to Forbes and TVRev, among other publications. He is also producer and host of the Bloom in Tech podcast and consults on content and communications strategy with an array of clients. He has taught digital media at the USC School of Cinematic Arts, is a former Associate Dean at the USC Marshall School of Business, and guest lectures regularly at schools such as UCLA, Boston University, Syracuse, Nebraska, California State University-Northridge, Pepperdine, and Chapman. David was previously an award-winning staff writer and editor for Variety, Deadline, Red Herring, and the Los Angeles Daily News, and was VP of corporate communications at MGM. Bloom graduated with honors from the University of Missouri School of Journalism. @DavidBloom

FREE for PRSA-LA members, $10 for non-members
RSVP HERE.
#AtBreakfastWith #PR #publicrelations #PRSALA #LetsShineLA #PRSALA75Anniversary

Communicating with Intent: A New Era of Social Responsibility Communications
2022-06-14 18:30 - 21:00 | Zephyr Theatre, 7456 Melrose Avenue, Los Angeles, CA, 90046, United States
Communicating with Intent: A New Era of Social Responsibility Communications June 14, 6:30-9:30, Zephyr Theatre
RSVP HERE
Social impact communications has come a long way in the last several years – advancing far beyond canned press releases about corporate donations, CSR comms now encompasses everything from traditional media relations to internal communications, external partnerships to employee volunteerism programs. Join our panelists to discuss the new tactics and skills needed to be successful at social impact communications. Moderator: Yurina Melara Valiulis, Multiethnic Press Secretary, California’s Vaccination Task Force Rosalina Jowers, Director of Communications, Participant Vicky K. Arenas, MPA, Communications Director, Cause Communications Paul Hernandez, Chief Strategy Officer, Fenton Christiane Maertens, Founder, DoGoodery

PRSA-LA, BPRSLA, HPRA-LA Member: $25 Non-Member: $35 Student: $20
RSVP HERE

PRSA-LA: Media Relations Bootcamp
2022-05-25 12:00 - 13:30
MEDIA RELATIONS BOOTCAMP
WEDNESDAY, MAY 25 • 12 noon to 1:30 PM PST
REGISTER HERE.
Join seasoned media relations professionals for a 90-minute intensive training program to help define best practices, develop strategies and get media relations results.
YOUR BOOTCAMP INSTRUCTORS:
JOE MARCHELEWSKI
President, AIJ Communications
Joe Marchelewski, a PRSA-LA Board Member, is President of AIJ Communications, a boutique agency representing trial lawyers, consumer brands, digital finance, cannabis, and financial firms in all aspects of their communications efforts. He is a veteran of the legal PR and marketing world, having worked for some of the largest and most prestigious law firms in the world. After graduating from USC’s Annenberg School for Journalism with a degree in Public Relations, he began working for Mitchell Silberberg & Knupp, one of Los Angeles’ oldest and most prominent entertainment firms. He spent the next 13+ years working for the largest law firm in Manhattan (Skadden, Arps), the firm that took down the Federal Government’s “Don’t Ask, Don’t Tell” policy (White & Case), and the law firm that established insurance bad faith as one of the few new torts in the 20th Century (Shernoff Bidart Echeverria).
Joe has created national, consumer-focused PR campaigns, successfully spearheaded marketing proposals to retain Fortune 500 companies, worked one-on-one with lawyers to position them as experts in the field, and helped law firms throughout the country brand and rebrand themselves.

HOLLY BAIRD
President, Geragos Global Communications
Since graduating from Cal State Fullerton in 2001 with a BA in Communications – TV and Film, Holly Baird has worked in a series of positions with well-known companies, starting with a two-year stint at the global powerhouse advertising firm, Ogilvy & Mather. From there, she went to CBS-King World Productions Inc., in the role of an advertising & promotions coordinator.
But she really found her stride at Sitrick and Company where she specialized in crisis/reputation management concentrating on media and communications analysis, entertainment and sports, litigation support, media training, and marketing/social media strategy. She has worked on hundreds of cases over the 14 years with the firm and scored the coveted title of Member of the Firm. Some of her former notable clients include Harvey Weinstein, Chris Brown, Nicholas Sparks, and Kobe Bryant.
In 2020 she left Sitrick and Company to form Geragos Global Communications alongside trial attorney Mark Geragos, continued servicing clients under the Source Public Relations, a consulting pr and marketing firm, launched ChronicPR-a cannabis and wellness-focused boutique pr firm, and went back to her TV/Film roots, producing and developing content.
She’s a Junior Board member of the Jenesse Center, a nonprofit domestic violence intervention and prevention organization, and is a Board member for the National Breast Cancer Foundation. In 2018 and 2019 she produced the Athletes vs Cancer weekend event series co-sponsored by the American Cancer Society.
Cost:
$25 non-members
$20 PRSA-LA & BPRS-LA members
$10 students
REGISTER HERE.

Content Matters: Sharing Stories of Resilience
2022-05-12 16:00 - 17:00
Content Matters: Sharing Stories of Resilience

Thursday, May 12, 2022 at 4:00 PM Pacific Time via Zoom

REGISTER HERE

Join us as for an intercultural exchange of stories, narratives, and lived experiences with leaders from television, film, and entertainment. Learn more about why diverse content matters now more than ever. This special program is co-hosted by ADL, HPRA Los Angeles, The Museum of Public Relations, PRSA-LA, and VOICES for AAPIs.

Moderators:
Bel Hernandez, CEO, Latin Heat Media
Roela Santos, Co-Founder, VOICES for AAPIs

Spakers:

Sanjay Sharma, Founder & CEO marginal MediaWorks
Nyree Wright, Senior Vice President, Public Relations, TV One
Dan Meisel, Regional Director, Anti-Defamation League (ADL)
Sandra Lilley, Managing Editor, NBC Latino

Event is free to all.

REGISTER HERE

Twitter Spaces: Media Coverage on Rise in AAPI Attacks and its Effect on Mental Health
2022-05-03 18:00 - 19:00
SIGN IN DIRECTLY ON TWITTER SPACES ON MAY 3RD AT 6 PM PT:

https://twitter.com/i/spaces/1zqJVBrMRYZJB

In conjunction with Asian American and Pacific Islander Heritage Month, join us in Twitter Spaces with a discussion on “Media Coverage on Rise in AAPI Attacks and its Effect on Mental Health”.
Tuesday, May 3rd, 6 pm PT
RSVP HERE
Speakers:
Susan Hirasuna, Anchor & Reporter, KTTV-TV (moderator)
Carrie Zhang, Founder, Asian Mental Health Project
CeFaan Kim, Correspondent, ABC News
Connie Chung Joe, JD & CEO, Asian Americans Advancing Justice – Los Angeles
Jeong Park, Asian American Communities Reporter, Los Angeles Times
We will post the Twitter Space link on our Twitter feed. You can then set a reminder or add it to your calendar. Day of May 3, you will need to log into your Twitter account and tap the Spaces icon (the icon of a microphone) on Twitter’s bottom navigation menu. Go to the search bar to search @PRSALA and then tap “Start Listening” to join the Space as a listener.
RSVP HERE

Speakers’ Bios:
Susan Hirasuna, Anchor & Reporter, KTTV-TV (moderator)
Susan Hirasuna is a proud hometown girl. She was born in Encino, raised in Simi Valley and graduated from the University of Southern California. For more than two decades, she anchored the weekend news and reported for Fox 11. Susan’s work has been recognized by the Los Angeles Emmy awards, the Golden Mikes and New England Emmy awards. In 2012, she traveled to Japan on a fellowship to report on recovery and rebuilding efforts, a year after the great quake and tsunami. As an anchor, she’s handled extended coverage of the Route 91 shooting in Las Vegas, the death of Princess Diana and too many wildfires and police pursuits to count. Susan is a longtime member of the Asian American Journalists Association and served on the LA board for years. Currently, she is still active with the chapter as an advisory board member.

Twitter @susanhirasuna
Instagram @susanhirasuna
LinkedIn: https://www.linkedin.com/in/susan-hirasuna-52b1685/

Carrie Zhang, Founder, Asian Mental Health Project
Carrie Zhang is the founder of Asian Mental Health Project Founded in 2019, the project currently uses social media, multimedia content creation, and community events to de-stigmatize topics of mental health, critical social issues and provide tangible resources. A daughter of Chinese and Taiwanese immigrants, she graduated from the University of Southern California and currently works as a communication and marketing professional in the tech, entertainment, and music space. In her free time, she loves singing, making art, song-writing, and trying the latest fluffy food trend.

Instagram @asianmentalhealthproject
LinkedIn: https://www.linkedin.com/in/carriewzhang/

CeFaan Kim, Correspondent, ABC News
CeFaan Kim joined the Eyewitness News team as a reporter in September 2015. Since then, CeFaan has covered major national breaking news, including the Chelsea terrorist bombing in September of 2016, where he was the first TV reporter on the scene. In 2017 he covered the massive spontaneous protest at JFK Airport in response to President Trump’s travel ban executive order. CeFaan has also reported extensively on poverty in the Asian-American community in New York.
Prior to joining Eyewitness News, he was a reporter for News 12 Westchester/Hudson Valley, where he led the station’s coverage of the January 2015 Metro-North train crash that killed 6 people, the deadliest in its history.
CeFaan launched his career in 2003 as a photographer and field producer at NY1 News in New York City. In 2008, he traveled to Iowa and New Hampshire to cover the presidential campaigns of Hillary Clinton, Rudolph Giuliani, and Barack Obama. He also co-produced Eliot Spitzer’s 2006 gubernatorial general election debate, Andrew Cuomo’s primary debate in his run for State Attorney General, and Hillary Clinton’s 2006 senatorial debate.
His exclusive story about a woman who died while waiting for EMTs during the “Christmas Blizzard” of 2010 forced the Bloomberg administration to admit the city’s response to the storm had been inadequate.
Born and raised in Philadelphia, CeFaan graduated from New York University where he majored in Broadcast Journalism. He is a former sergeant in the U.S. Army Reserves; he graduated from Non-Commissioned Officer’s Academy on the Commandant’s List. In addition, CeFaan is a member of the Asian American Journalists Association and serves as co-chair of its Media Watch Committee.

Twitter @CeFaanKim
Instagram @cefaan
LinkedIn: https://www.linkedin.com/in/cefaan-kim-275b633/

Connie Chung Joe, JD & CEO, Asian Americans Advancing Justice – Los Angeles
Connie Chung Joe, JD, is the Chief Executive Officer of Asian Americans Advancing Justice – Los Angeles (Advancing Justice – LA), the nation’s largest legal and civil rights organization for Asian Americans, Native Hawaiians, and Pacific Islanders. Prior to joining Advancing Justice – LA in August 2020, Connie served as the Executive Director of the Korean American Family Services (KFAM) for 11 years. Under Connie’s leadership, KFAM nearly quadrupled its budget and staff, with culturally and linguistically responsive services to immigrant families, particularly those struggling with mental health, domestic/family violence, and acculturation stresses. Prior to joining KFAM, Connie was a public interest lawyer for seven years. She worked at the Housing Rights Center in Los Angeles representing clients in fair housing cases and the American Civil Liberties Union in Chicago working on immigrant’s rights, reproductive rights, post-9/11 racial profiling, police accountability and First Amendment cases. Connie received her BA in Spanish and International Relations from USC and her JD from Georgetown University Law Center.
Connie is active in advocating for and addressing the needs of API communities. She served for 3 years as the Vice-Chair of Planning with the Asian Pacific Policy and Planning Council (A3PCON), a consortium of 40+ API serving organizations throughout Los Angeles County. Connie was also the co-chair of A3PCON’s Mental Health Subcommittee. She served as the co-chair for 2 years with the API Domestic Violence Task Force of Los Angeles County and co-founded the API Human Trafficking Task Force of Los Angeles County. She has served as co-chair and steering committee member of the CA Culturally Responsive Domestic Violence Network, which consists of culturally-specific domestic violence organizations across the state working to improve services for the most vulnerable communities in California. Connie has been honored for her work by the Asian Pacific Women’s Center and Asian American Drug Abuse Program. Connie has testified on several occasions before the California State Assembly on Domestic Violence to advocate for the needs of immigrants, APIs, and other vulnerable populations in the State. In 2016, she was appointed by California Senate President Pro Tempore Kevin de Leon to the Domestic Violence Advisory Council. In 2017, Connie was named by CA Assemblymember Sebastian Ridley-Thomas and LA County Board of Supervisor Mark Ridley-Thomas a 40 Under 40 Emerging Civic Leader. She currently serves as a member of Bank of America’s National Community Advisory Council.

Twitter @aaaj_la
Instagram @advancingjustice_la
LinkedIn: https://www.linkedin.com/in/connie-chung-joe-bb84441/

Jeong Park, Asian American Communities Reporter, Los Angeles Times
Jeong Park is an Asian American communities reporter for the Los Angeles Times. Previously, he was an economic mobility reporter for the Sacramento Bee, covering how California policies affect the lives of workers. He also covered cities and communities for the Orange County Register. Park considers both Seoul, where he was born, and Southern California, where he grew up, as his home. He graduated from UCLA. He welcomes recommendations for good hikes, food and K-Pop songs.

Twitter @JeongPark52
LinkedIn: https://www.linkedin.com/in/jeongpark52/

PRSA-LA: IPA Lunch & Learn-Tips For Going Out On Your Own: I’m an independent – now what?!
2022-04-29 12:00 - 13:00
EVENT HAS PASSED. WATCH THE RECORDING HERE.
Join our IPA Lunch & Learn:
Tips For Going Out On Your Own: I’m an independent – now what?!
Friday, April 29
12:00 – 1:00 PM PT
Via Zoom

The pandemic created a work-from-home shift which drove many to reevaluate their current roles and positions. A lot of folks are waking up to the fact that there is an alternative available, and that going freelance affords a range of benefits – from being selective about projects, not working 60-hour weeks (unless you want to), to having flexibility with time to allow for a greater focus on health and family.
Becoming independent affords a lot of benefits, but also a lot more responsibilities. This “lunch and learn” session will feature advice and insights from seasoned independent practitioners and marketing professionals on key issues and considerations when starting out on your own. Topics for discussion include common myths vs. realities of being an independent, balancing your workload, tracking hours, business planning, budgeting, ins and outs of personal branding on social media, and more!

Stacy Schwartz (Moderator)
Independent Public Relations Strategist and Consultant

With nearly twenty years of experience grounded in the corporate and product side of the PR industry, Stacy helps large companies, brands, and small businesses alike by providing a strategic approach to public relations and marketing focused on meeting business goals. Her tenure working in the Los Angeles media market has given her invaluable insight into this complicated and ever-changing media marketplace, and her diverse background. Working closely with national and industry-specific media outlets enables her to provide clients with sound strategies and creative campaigns to achieve success.
Stacy is a board member of PRSA-LA and sits on the Board’s Independent Practitioners Alliance.
Her specialties include: Providing strategic counsel and overall campaign development and project execution, spearheading and/or supporting initiatives across B2B and B2C campaigns, including corporate marketing, executive visibility, industry awareness, social marketing, product launches; expertise in materials development, writing, story placement, blogger and influencer outreach, social media strategy and execution, special events, speaking opportunities; strong media relations across multiple industries and verticals; coordinate with marketing, social media or other partners.
Tim Scerba
Principal, Tim Scerba Inc.

Tim is a recognized international strategic corporate and marketing communications expert with extensive experience in all aspects of crisis and sensitive issues management. His other areas of expertise include reputation management, financial/investor relations, community relations, executive training, and corporate branding and imaging in both consumer and business-to-business situations.
Before establishing his own practice in 2014, Tim held senior positions with leading international communications and public relations agencies including The Rowland Company, Burson-Masteller, Golin Harris, Rogers & Cowan/Weber Shandwick, Hill & Knowlton, and Edelman. He also has held posts in financial services with TIAA-CREF and publishing with Latin Trade Magazine.
A frequent speaker on international communications, Mr. Scerba graduated from Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He is fluent in Spanish.

Danielle Marchese
CEO, Founder, On Brand

Danielle, brand and marketing strategist and consultant, has been helping brands carve out their own unique corner of the internet since 2017 by helping them curate a one-of-a-kind, authentic, knock-out brand their audiences become obsessed with. Through her platforms, courses, and various services, she teaches her audiences and clients how to adapt simple story-telling principles into everyday marketing practices to turn your brand into one that is “binge-worthy”.
She is also the host of The Brand Theory podcast where she shares tips and tricks on how to continuously grow your brand visibility online. Danielle’s mission is to inspire as many people as possible to live “on brand;” consciously and unapologetically making choices from a place of alignment and authenticity.

Grecia Sarmiento
VP Relationship Manager, City National Bank

Grecia Sarmiento recently joined City National Bank as a Relationship Manager. She has been in the banking industry since 2008, started as a teller, and moved her way up to Branch Manager. After 14 years of Personal and Business Banking experience, she truly enjoys building relationships and helping her clients achieve their long-term financial goals. Grecia takes pride in what she does and really cares for her clients. She understands that long-term financial success begins and ends with an effective and co-managed plan between the banker and their client. She loves seeing through a person’s dream, from planning for a new home or growing their business to the next level.

Via Zoom
COST: FREE to all.
CLICK HERE TO RSVP
Your $15 donation is encouraged and will go to Global Giving’s Ukrainian Relief Fund (register using the donation option on Eventbrite).

Not a member? Join here now!

PRSA-LA: At Breakfast With… Consumer Entertainment and Lifestyle Journalists
2022-03-31 08:00 - 09:00
PRSA-LA presents its first At Breakfast With… event for 2022 virtually featuring some of L.A.’s top consumer entertainment and lifestyle journalists.

Attendees will learn about each panelist’s editorial focus, tips for PR pros, the outlook for local media trends, and more. It’s your chance to hear directly from those who hold the key to getting your entertainment and lifestyle clients featured in local media. The moderated panel discussion will be followed by an audience Q&A.
Meet our panelists:

Liberté Chan is an “LA Unscripted” contributor on KTLA Channel 5. For years she worked as a meteorologist and reporter, with her first stint at the station starting as a writer under the late Hal Fishman, an L.A. news legend, on his one-hour news show, KTLA 5 News at 10.

Claudia Cagan, Entertainment Tonight Supervising Producer, is a four-time Emmy-winning television producer, having started her career on the performing side of the business as a production singer and personal assistant. She traveled all over the world with her sister, GRAMMY-winning singer/songwriter, Melissa Manchester, until she made the transition into TV production.

Rubi Molina from Telemundo’s national TV show “En Casa con Telemundo” is an enthusiastic bilingual and bicultural TV host, reporter and producer with experience reporting (live and recorded) for large networks in both Spanish and English. She produces, edits, and writes her reports. Additional experience includes producing entertainment segments for national radio. Rubi is a member of SAG-AFTRA.

Moderator, Rick Markovitz is president of Weissman/Markovitz Communications. He has worked in executive-level positions with global advertising agencies, major entertainment companies, as well as leading technology-based firms for more than 30 years.
FREE for Members • $10 for non-members.
REGISTER HERE

State of The State of PR
2022-03-29 18:00 - 20:30 | Citizen News, 1545 Wilcox Avenue, Los Angeles, CA, 90028
PRSA-LA’s STATE OF THE STATE OF PR
Let’s Shine, LA!
Tuesday, March 29, 2022
6 – 8:30 PM
Citizen News, Hollywood
REGISTER HERE

Join your fellow PR professionals for conversation and celebration at PRSA-LA’s Annual State of the State of PR!
Held at the historical location of one of LA’s oldest newspapers, Citizen News, the event will cover the dramatic changes happening across news coverage, the ever-changing PR landscape and the impact of these changes on the practice of public relations. And it kicks off our celebration of PRSA-LA’s 75th year in Los Angeles!
Our informative conversations will include “Highlights of Los Angeles Events, Venues and Happenings in 2022 & Beyond” and “Challenges of a Digital/Virtual World.” Hear the highlights of what organizations are seeing and doing, and what all marketing and PR professionals can look forward to in the coming year in Los Angeles. Get inside insights into the evolving business model of media groups, learn the trends and future of experiential marketing and how to navigate agency management in changing landscape.
And wrap up the night with a cocktail and conversation with your PR, communications, and marketing colleagues from around the area!
Highlights of Los Angeles Events, Venues and Happenings in 2022 & Beyond
With:
Melendy Britt, President, PRSA LA and Principal, be360 (Moderator)
Michelle Schwartz, Chief External Affairs Officer, LA28 Olympic and Paralympic Games
Lauren Salisbury, Director of Global Communications, Los Angeles Tourism & Convention Board
Alex Comisar, Director of Communications, Office of LA Mayor Eric Garcetti
Hear the highlights of what their organization is seeing and doing, and what all marketing and PR professionals can look forward to in the coming year in Los Angeles.
Challenges of a Digital/Virtual World
With:
Shawn Smith, Global Head of Communications, Osmo from BYJU’s (Moderator)
Jenny Connelly, Executive Vice President of Product & Technology, Penske Media
Brett Hyman, President and Founder, NVE Experience Agency
Jonathan Jordan, General Manager, Edelman
Get inside insights into the evolving business model of media groups, learn the trends and future of experiential marketing, and how to navigate agency management in changing landscape.
READ SPEAKERS’ BIOS HERE
Panel Discussions at 6-7:15 PM;
Networking Reception at 7:15 PM.
$55 member/ $75 non-member.
REGISTER HERE

Black In PR
2022-02-28 17:00 - 18:00
We’re hosting our very first conversation on Twitter Spaces this Monday, Feb. 28 at 5pm PT/8pm ET!
Join PR experts Aniesia Williams, Kamau Marshall, and Lauren Paige as they share their journey as diverse professionals in the world of communications. In a conversation moderated by our Vice President, Leshelle Sargent, learn how the panelists navigated their way through the ever-evolving world of politics, news, entertainment, non-profit organizations, and more. This collective group has worked with some of the biggest entertainment companies in the world from MTV to Oprah Winfrey Network (OWN), Warner Bros. Television, Black Girls Rock, and more – and one even helped to elect a President of the United States!
During this Twitter Spaces conversation, the panelists will also discuss what’s hot (and not) in the world of communications today.
Here’s how to join us on Twitter Spaces, February 28:
Step 1: Log on to your free Twitter account.
Step 2: Tap the Spaces icon (the icon of four small circles) on Twitter’s bottom navigation menu.
Step 3: Go to the search bar to find either #BlackinPR or @PRSALA.
Step 4: Tap “Start Listening” to join the Space as a listener.

PRSA-LA: Love is in the air… and at PRSA-LA! Empowering Partnerships, a webinar on how to spice up your brand with modern strategic partnerships.
2022-02-24 12:30 - 13:15
In the month of love, join PRSA-LA to hang out with PR maven Trisha Cole and talk about approaching professional collaborations with love, appreciation and affection— the makings of any successful relationship!

Thursday, February 24 at 12:30 – 1:15 pm PT
Empowering Partnerships, a webinar on how to spice up your brand with modern strategic partnerships.
Via Zoom
RSVP HERE

Learn about the greatest brand love stories and how you can create your own happily ever after!

COST: FREE for PRSA-LA members, $15 for non-members, $10 for PRSSA and Young Professional members
Not a member? Join here now!

Presenter: TRISHA COLE

Connector of People and Places. Honest and Enthusiastic Storyteller. Generator of Impactful Partnerships. Brainstormer of Possibly Too Many Ideas. Trisha Cole is what you might call a modern-day matchmaker. As a Partner and Managing Director at Wagstaff Media & Marketing for 20 years, she helped hotels, restaurants and chefs, travel destinations, and products gain exposure in meaningful ways—whether that was through introductions to media outlets, or by creating dynamic partnerships and events. Some of her past clients included Mii amo and Enchantment in Sedona, Ojai and Beverly Hills’ Tourism Boards, the states of South Australia and Western Australia, Petrossian Caviar, and restaurants such as n/naka. Some of her current clients include Alisal Ranch, ACME Hotels, Cuyama Buckhorn, Playa Viva and Shoo for Good. Trisha’s passion lies in making targeted, high-level connections between brands/personalities and top media, and forming interesting partnerships and guest experiences. She also serves as a valuable resource to many for where to eat, stay and explore, and often overhears the phrase “Trust Trisha”.

RSVP HERE
