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DTSTART;TZID=America/Los_Angeles:20250930T080000
DTEND;TZID=America/Los_Angeles:20250930T090000
DTSTAMP:20260404T022236
CREATED:20250827T202853Z
LAST-MODIFIED:20250929T183026Z
UID:27339-1759219200-1759222800@prsala.org
SUMMARY:PRSA-LA & PRophet - Earned Media Is the New SEO – How AI Search Has Changed the Game
DESCRIPTION:PRSA-LA & PRophet  presenting  \nEarned Media Is the New SEO – How AI Search Has Changed the Game \nDate: Tuesday\, September 30 \nTime: 8:00–9:00 AM PDT \nREGISTER HERE \nJoin PRSA-LA and PRophet on Tuesday\, September 30\, 2025\, from 8:00–9:00 AM PDT for an eye-opening webinar on the future of brand visibility in the age of AI search. With more than 65% of searches now happening through platforms like ChatGPT\, Claude\, and Perplexity\, traditional SEO tactics are losing ground. This session will explore why earned media is the new cornerstone of discovery\, how generative AI prioritizes trusted editorial coverage\, and what practical steps PR and marketing teams can take to win in this new landscape. \nThis is a FREE event for everyone but please RSVP. \n  \nMeet the Speakers: \nSpeaker Bios \nJason Brandt\, CMO\, PRophet \nJason Brandt is the Chief Marketing Officer of PRophet\, a suite of essential\, AI-powered tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. Brandt brings more than 30 years of industry experience building and managing digital businesses\, driving innovation and scaling growth for global brands. Previously\, Brandt held the position of Global Chief Innovation Officer for WPP’s Team\, P&G\, and served as the Chief Growth Officer at WPP company Grey Midwest\, where he spearheaded growth strategies and fostered internal partnerships across Grey while delivering innovative CRM\, digital and performance marketing capabilities to global brands. LinkedIn:  https://www.linkedin.com/in/jason-brandt-4305032/ \n  \nMirza Germovic\, SVP\, AI Solutions & Advisory\, Edelman \nMirza Germovic is the Senior Vice President of  AI Solutions & Advisory on Edelman’s core AI team. He leads the development of the firm’s AI-powered solutions\, helping clients strategically integrate generative AI into their marketing and communications ecosystems.​ Mirza has spent over a decade working with B2B partners and AI technologies\, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative\, television production\, digital media\, e-commerce\, and direct-to-consumer operations.​ Prior to joining Edelman\, Mirza held positions at The Walt Disney Company in digital media & innovation.​ LinkedIn: https://www.linkedin.com/in/mirzagermovic/ \n  \nMarcel Goldstein\, Managing Director\, Global Corporate Affairs\, Allison Worldwide \nMarcel Goldstein is an AI-first communications leader and Managing Director of Global Corporate Affairs at Allison Worldwide\, where he created the Allison AI Visibility Audit to strengthen brand presence in generative answers. He advises Fortune 500s and mission-led innovators across technology\, energy\, healthcare\, construction\, and safety\, aligning reputation with growth\, elevating executive visibility\, and managing crises. Based in Washington\, D.C.\, he brings a policy-aware lens and global perspective to every client engagement\, blending strategy\, storytelling\, and risk management with AI-driven innovation to ensure organizations remain credible\, visible\, and resilient in a rapidly evolving information landscape. LinkedIn: https://www.linkedin.com/in/marcelgoldstein/ \n  \nTonya McKenzie\, Founder\, Sand & Shores  \nWith over 20 years of experience in brand development\, crisis communication\, and strategic storytelling\, Tonya has advised Fortune 500s\, public agencies\, nonprofits\, and elected officials\, including Microsoft\, the YMCA\, and the Redondo Beach Police Department. An international speaker\, podcast host\, and Los Angeles County Commissioner\, she specializes in helping organizations and professionals control the narrative through integrated PR and emerging technologies\, guiding brands to leverage innovation while building trust\, visibility\, and measurable impact in today’s evolving media landscape. LinkedIn: https://www.linkedin.com/in/tonyamckenzie/ \n  \nAlice Martinez\, VP of Emerging Technology\, Zebra Partners  \nAlice Martinez is an award-winning public relations strategist and Vice President of Emerging Technology at Zebra Partners\, a global integrated marketing and PR women-owned firm. With communications expertise at the dynamic intersection of technology and gaming\, she manages high-performing teams that deliver creative strategies for Fortune 100 companies to independent industry leaders.LinkedIn: https://www.linkedin.com/in/martinezalice/ \n  \n(Moderator) \nJohn McCartney\, APR\, Founder\, JMAC PR; PRSA-LA Board Member & Treasurer  \nJohn McCartney\, APR\, is the Founder of JMAC PR\, a boutique firm that specializes in elevating tech startups through strategic media relations\, thought leadership\, and brand storytelling. With over 25 years of experience\, John is recognized for securing top-tier earned media and increasing visibility for early-stage companies in emerging sectors such as AI\, SaaS\, adtech\, and digital health. He serves as a board member of PRSA Los Angeles and mentors startup founders. He was named to Business Insider’s Tech PR 50 list and earned his APR accreditation in 2023. LinkedIn: https://www.linkedin.com/in/johnmccartney1/ \n  \nREGISTER HERE
URL:https://prsala.org/event/prsa-la-prophet-earned-media-is-the-new-seo-how-ai-search-has-changed-the-game/
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/AI-webinar-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251008T140000
DTEND;TZID=America/Los_Angeles:20251008T150000
DTSTAMP:20260404T022236
CREATED:20250929T203916Z
LAST-MODIFIED:20250929T204312Z
UID:27648-1759932000-1759935600@prsala.org
SUMMARY:PRSA Foundation Presents: Advancing Hispanic Representation in PR and Communications
DESCRIPTION:Join the Conversation That Can Shape the Future of Our Industry \nPRSA Foundation Presents: Advancing Hispanic Representation in PR and Communications \nWednesday\, October 8\, 2025 • 2:00 p.m. – 3:00 p.m. (PST) \nREGISTER HERE \nHispanics make up nearly 20% of the U.S. population and drive one of the most powerful consumer markets in the world\, yet they remain significantly underrepresented in public relations and communications. If U.S. Latinos were a country\, they’d rank among the top 5 economies in the world ($4.1 Trillion). Hispanic outreach is no longer a nice add-on; it’s a business imperative. These numbers make one thing clear: Representation matters.\nThis inspiring virtual summit brings together industry titans to discuss: \n• Proven strategies to attract and retain more Hispanic professionals.\n• The power of mentorship and allyship in advancing careers.\n• How Hispanic voices strengthen the future of communications. \nPanelists: \nIsabel Abislaiman\, senior vice president and senior partner\, FleishmanHillard\nMichael Estevez\, vice president\, communications\, Bristol Myers Squibb\nRosemary Mercedes\, senior vice president\, global communications\, BBC Studios\nModerator: Stephen Chavez\, president and CEO\, ChavezPR \n*All proceeds from registrations and sponsorships will go directly to the PRSA Foundation. \nREGISTER HERE \n  \nPresenters\n\n\n\n\n \nIsabel Abislaiman\n\n\n \nStephen Chavez\n\n\n \nMichael Estevez\n\n\n \nRosemary Mercedes
URL:https://prsala.org/event/prsa-foundation-presents-advancing-hispanic-representation-in-pr-and-communications/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251009T180000
DTEND;TZID=America/Los_Angeles:20251009T210000
DTSTAMP:20260404T022236
CREATED:20250613T202832Z
LAST-MODIFIED:20250909T012633Z
UID:26183-1760032800-1760043600@prsala.org
SUMMARY:61st PRism Awards
DESCRIPTION:PRSA-LA 61st Annual PRism AwardsTHURSDAY\, OCTOBER 9\, 2025 • 6:00 PM – 9:00 PM at ASU CALIFORNIA CENTER’S HERALD EXAMINER BUILDING1111 S Broadway\, Los Angeles\, CA 90015\nPRSA-LA is proud to present our 61st Annual PRism Awards\, Los Angeles region’s premier awards program honoring excellence in public relations and communications. More than 200 PR and marketing professionals gather to celebrate the creativity\, strategy\, and stories that have shaped public discourse and elevated brand narratives throughout the year. This year’s theme\, “Voices Elevated: A Celebration of Triumph & Truth\,” honors the power of authentic storytelling and the impact of purpose-driven communications in shaping culture and inspiring change. Plan now and join us in this special night. \n\nINDIVIDUAL TICKET PRICES EARLY BIRD MEMBERS $105 (BY AUG . 29) REGULAR MEMBERS $130 \n\n\n\nEARLY BIRD NON-MEMBERS $130 (BY AUG . 29) REGULAR NON-MEMBERS $155 \n\n\n\nPRSSA STUDENTS $65 \n\nREGISTER HERE \n\nCLICK HERE TO BECOME AN EVENT SPONSOR \nTo purchase a Sponsorship Package or receive additional information about the 61st Annual PRism Awards\, please contact: \n\n\n\nMarisol B. Perez\, MSPA\, APR President of PRSA-LA 2025 marisol@missiondrivenpr.com \n\n\n\nTony Ferguson President-Elect of PRSA-LA 2026 tony@teamsocietyhouse.co \n\n\n\nPRSA-LA Administrator executive.director@prsala.org \n\n\n\nThank You for Your Support! \nDOWNLOAD A SPONSORSHIP KIT HERE
URL:https://prsala.org/event/61st-prism-awards/
LOCATION:Los Angeles Herald Examiner\, 1111 S Broadway\,\, Los Angeles\, CA\, 90015\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRISM-2025-PRism61-banner_bluegold-DATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251014T110000
DTEND;TZID=America/Los_Angeles:20251014T113000
DTSTAMP:20260404T022236
CREATED:20250918T000850Z
LAST-MODIFIED:20250918T001918Z
UID:27574-1760439600-1760441400@prsala.org
SUMMARY:PRSA:  Smarter PR Starts Here: Connect Your Pitching\, Distribution & Measurement with Notified
DESCRIPTION:Smarter PR Starts Here: Connect Your Pitching\, Distribution & Measurement with Notified\nOctober 14\, 2025 2:00 p.m. – 2:30 p.m. (Eastern Daylight Time)\nREGISTER HERE \n\n\nWork smarter\, not harder. For PR pros\, this is a lifestyle\, not just an adage\, so using multiple platforms and logins won’t cut it. You need one solution to take you from message to measurement. We’ll show you how GlobeNewswire\, our media contacts database\, and post-distribution analytics come together seamlessly in one place to help you work more efficiently\, boost visibility and coverage\, and deliver results that matter. \nLearn how the Notified platform helps you: \n\nBoost reach and AI visibility with GlobeNewswire’s exclusive press release enhancements.\nBuild better media lists and targeted outreach with Smart Search and Personalized Pitch.\nMeasure the success of your releases with Newswire Analytics – including AI citations!\nLeverage one platform for all your pitching\, distribution\, analytics\, and measurement needs.\n\n\nYour Notified Hosts \n\nCheryl Douglas\, Director\, Product Management\nJimmy Kropelin\, Agency & Channel Partnerships\n\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-smarter-pr-starts-here-connect-your-pitching-distribution-measurement-with-notified/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251022T100000
DTEND;TZID=America/Los_Angeles:20251022T140000
DTSTAMP:20260404T022236
CREATED:20250828T202619Z
LAST-MODIFIED:20251013T202052Z
UID:27358-1761127200-1761141600@prsala.org
SUMMARY:PRSA-LA Quality Time with PR Minds
DESCRIPTION:Join us for PRSA-LA Quality Time with PR Minds \nWednesday\, October 22\, 2025 • 10 am – 2 pm \nAt The California Endowment \nat 1000 North Alameda Street\, Los Angeles\, CA 90012 \nThis event is sponsored by: \n \nLA-based 501©(3) organizations are invited to a FREE four-hour session (lunch and panel discussion included) to collaborate with volunteer seasoned PR professionals to learn how to enhance their communications strategies and boost their organization’s outreach. During the event\, nonprofits will: \n\nCollaborate with communications professionals and their nonprofit representatives.\nEngage in productive brainstorm sessions dedicated to the organization’s specific needs.\nReceive expert advice to enhance their organization’s communications strategies.\nEnjoy lunch while gaining insights from a distinguished panel of featured speakers.\n\nWe are now at capacity for nonprofit organizations participation. Thank you to all nonprofit organizations who signed up. You will received a participation confirmation from us. \nWe are still in need of Volunteers! If you are interested in sharing your expertise and giving back to our community\, please fill out the form here. \nFor more information email: qualitytimeprminds@gmail.com
URL:https://prsala.org/event/prsa-la-quality-time-with-pr-minds/
LOCATION:The California Endowment\, 1000 Alameda St\, Los Angeles\, CA\, 90012\, United States
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/qt-sq-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251028
DTEND;VALUE=DATE:20251031
DTSTAMP:20260404T022236
CREATED:20250611T190815Z
LAST-MODIFIED:20250611T191939Z
UID:26142-1761609600-1761868799@prsala.org
SUMMARY:ICON 2025
DESCRIPTION:ICON 2025\nWashington\, D.C.\nOct. 28-30\, 2025\n  \n
Washington Hilton •
1919 Connecticut Ave. N.W.
Washington\, D.C. 20009 \n\nVIEW AGENDA AND REGISTER HERE \n\nExciting news! Take a look at the detailed agenda that was just announced for ICON 2025\, taking place in Washington\, D.C. on Oct. 28-30. Whether you are interested in Data & Measurement\, Digital Communications\, Leadership & Management\, Marketing Communications orReputation & Crisis Management\, discover expert-led sessions that address each of these areas and more\, plus numerous networking opportunities throughout the event. Note two new learning tracks: Emerging Trends & Technology and Wellness.
URL:https://prsala.org/event/26142/
LOCATION:Washington Hilton\, 1919 Connecticut Ave. N.W.\, Washington\, D.C.\, DC\, 20009\, United States
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ICON25-Agenda.png
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251113T173000
DTEND;TZID=America/Los_Angeles:20251113T203000
DTSTAMP:20260404T022236
CREATED:20251013T212837Z
LAST-MODIFIED:20251028T190551Z
UID:27753-1763055000-1763065800@prsala.org
SUMMARY:PRSA-LA & Zeno: Brand Love & Demand Research
DESCRIPTION:Brand Love & Demand Research\nPresented by \n \nThursday\, November 13 • 5:30–8:30PM PT \nVenue: Columbia Square Campus\, 1550 N El Centro Ave\, Suite 150\, Los Angeles  \nREGISTER HERE \nBRAND LOVE ISN’T A TREND. IT’S A COMPETITIVE ADVANTAGE. \nJoin Zeno for an exclusive look at their latest Brand Love & Demand Study which reveals how to attract\, nurture\, and get consumers to commit to your brand. \nTheresa Bertrand\, Head of Planning\, Zeno US \nAllison McClamroch\, Head of Brand\, Zeno US \nZeno strategists Theresa Bertrand\, Head of Planning\, US\, and Allison McClamroch\, Head of Brand\, US\, will unpack the cart on what makes people love – or leave – a brand\, how to win hearts across generations and cultures\, and  how to turn brand love into real commercial demand. \nPanelists joining discussion about the role of brand love in how they engage with audiences and in culture will include: \n \nDana Balch \nDirector\, Product & Consumer Communications\, Tubi \n\nDana Balch is a strategic communications leader driving consumer-facing brand\, creator\, product\, and corporate storytelling at Tubi. Previously at Tinder\, she built bold\, consumer-first brand moments\, including collaborations with Megan Thee Stallion and Duolingo. She began her career in Ogilvy’s consumer PR division\, working across automotive and home decor clients.\n\n\nJohanna Albertsson \nSenior Communications Manager\, Califia Farms \nJohanna Albertsson is a strategic communications professional with a passion for storytelling and cultivating strong\, meaningful relationships. At Califia Farms\, she oversees external product and executive communications\, as well as partnerships. Previously\, at The Lede Company\, she built media strategies for global clients like Audi of America and Blue Bottle Coffee. In her spare time\, Johanna enjoys all things hockey\, especially the New York Rangers\, and exploring the country with her husband\, David and their dog\, Skjei. \n \nPhilip Price Fry \nVice President\, Communications & Brand Partnerships\, Tinder \nPhilip Price Fry leads consumer brand\, executive\, product\, trust & safety communications\, and cultural partnerships at Tinder across the Americas. A strategic storyteller and cultural architect\, he has built and led global communications functions across tech\, entertainment\, and fashion\, ensuring brands don’t just make headlines\, they shape industries. \n  \nReady to be the brand they can’t quit? \nREGISTER HERE
URL:https://prsala.org/event/brand-love-demand-research/
LOCATION:Columbia Square Campus\, 1550 N El Centro Ave\, Suite 150\,\, Los Angeles \, CA\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/Zeno-event-speakers1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251203T083000
DTEND;TZID=America/Los_Angeles:20251203T093000
DTSTAMP:20260404T022236
CREATED:20250913T023127Z
LAST-MODIFIED:20251126T040107Z
UID:27497-1764750600-1764754200@prsala.org
SUMMARY:At Breakfast With...A PR Guide to Podcasts
DESCRIPTION:At Breakfast With…(A Virtual Event) \nA PR Guide to Podcasts\nPresented by PRSA-LA\nWednesday\, December 3\, 2025 • 8:30 AM – 9:30 AM\n \n\n\n\nFull panel announced! \nGet ready for A PR Guide to Podcasts\, a virtual At Breakfast With event designed to help PR pros identify the right shows\, craft standout pitches\, prepare clients for authentic conversations\, and build real relationships with podcast hosts. Plus\, get insider tips on measuring impact and the trends shaping podcasting in 2026. \n\n\nFeaturing: \n\n\n\nGlenn Gritzner – Host of Making Los Angeles (L.A. Times Studios)\n\n\n\n\nEvan Lovett – Creator of LA In a Minute and Host of In a Minute with Evan Lovett.\n\n\n\n\nPeniley Ramirez\, Co-CEO and Exec. Dir.of Futuro Media\, home to Latino USA\n\n\n\nModerated by:  \n\n\n\nBeverly White\, Retired KNBC Anchor and Reporter\n\n\nLearn what producers look for\, what makes a great guest\, and how podcasts can amplify your brand storytelling. \nREGISTER NOW
URL:https://prsala.org/event/at-breakfast-with-10/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/ABW-Podcasts-Full-Lineup2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251209T180000
DTEND;TZID=America/Los_Angeles:20251209T210000
DTSTAMP:20260404T022236
CREATED:20251126T040741Z
LAST-MODIFIED:20251126T041602Z
UID:27835-1765303200-1765314000@prsala.org
SUMMARY:PRSA-LA'S Holiday Party
DESCRIPTION:PRSA-LA Holiday Party \nDate: Tuesday\, December 9 \nTime: 6:00 – 9:00 PM \nVenue: Brews Brothers\, 3000 W Olive Ave\, Burbank \nTickets: $25 Members | $40 Non-Members | $15 Students \nJoin us for an evening of connection\, cheer\, and community as we come together to celebrate the season with fellow PR and communications professionals. This year\, we’re proud to partner with Wellnest\, whom for more than 100 years\, has been providing emotional health and wellness services for children\, young adults\, and families in Los Angeles. \nAs part of our celebration\, we’re hosting a Toy & Self-Care Item Drive to support their ongoing work with youth and families. \nWe encourage guests to bring: \n• New\, unwrapped toys \n• Self-care or personal hygiene items (lotions\, skincare\, journals\, socks\, etc.) \nEvery contribution helps brighten the season for the families they serve. We hope you’ll join us for great company\, festive vibes\, and a meaningful cause. Let’s celebrate the holidays together and spread some joy where it’s needed most! \nREGISTER HERE
URL:https://prsala.org/event/prsa-las-holiday-celebration/
LOCATION:Brews Brothers\, 3000 W Olive Ave\, Burbank\, CA\, 91505\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/PRSA-Holiday-v1-_1_sq.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251210T190000
DTEND;TZID=America/Los_Angeles:20251210T190000
DTSTAMP:20260404T022236
CREATED:20251202T211307Z
LAST-MODIFIED:20251202T212951Z
UID:27847-1765393200-1765393200@prsala.org
SUMMARY:Journalism Mega Holiday Party
DESCRIPTION:End the year right with your favorite peeps in the industry!\n\n\n\nClose out the year and celebrate in style with a coalition of local journalism and media organizations! \nJoin AAJA-LA\, CCNMA\, LARC\, PRSA-LA\, NAHJ LA\, NLGJA LA and SPJ LA at The Powder Room in Hollywood on Wednesday\, Dec. 10\, 7 pm\, and say goodbye to 2025 alongside fellow journalists\, editors\, photographers\, artists\, public relations and other media pros. This is the perfect opportunity to strengthen your network and build community — you don’t want to miss out! \nThis event is free to attend! Shared appetizers will be served. \nPaid public parking is available nearby at Vine Street Public Parking Garage (Lot #702) located at 1627 Vine Street\, Hollywood\, CA 90028. \nText or call (323) 597 9129 if you have any questions or can’t find the group. \n\nREGISTER HERE
URL:https://prsala.org/event/journalism-mega-holiday-party/
LOCATION:The Powder Room\, 1606 North Cahuenga Boulevard\, Los Angeles\, CA\, 90028\, United States
CATEGORIES:Other Events,PRSA-LA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/Misc-Assoc-Mixer-dec-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260126T180000
DTEND;TZID=America/Los_Angeles:20260126T190000
DTSTAMP:20260404T022236
CREATED:20251215T205716Z
LAST-MODIFIED:20251215T205753Z
UID:27863-1769450400-1769454000@prsala.org
SUMMARY:Take Your PR Career to the Next Level with APR 
DESCRIPTION:Take Your PR Career to the Next Level with APR \nAPR Info Session  \nMonday\, Jan. 26\, 2026 at 6:00pm \nNeed to brush up on your PR academic skills? Want to nail that next PR awards entry? Interested in mentoring and networking with top PR professionals? \nGetting your Accreditation in Public Relations (APR) may help you accomplish all these and more. The APR is PRSA’s professional credential\,  certifying your drive\, professionalism and principles\, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. \nIf you’ve ever thought about getting your APR or want to learn more about it\, we hope you will join us for the virtual APR Info Session on Jan. 26\, 2026. \nAt the APR Info Session you’ll hear from PR pros who achieved their APR. We’ll explain the process and introduce you to the APR Study Session\, a series of weekly virtual sessions to get you prepared. \n  \nRegister Here  \n 
URL:https://prsala.org/event/take-your-pr-career-to-the-next-level-with-apr/
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/APR_Banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260202T080000
DTEND;TZID=America/Los_Angeles:20260204T170000
DTSTAMP:20260404T022236
CREATED:20260113T222432Z
LAST-MODIFIED:20260113T222432Z
UID:27903-1770019200-1770224400@prsala.org
SUMMARY:2026 PRSA WESTERN DISTRICT CONFERENCE
DESCRIPTION:2026 PRSA WESTERN DISTRICT CONFERENCE \nCharting the Course: Waves of Change\, Currents of Opportunity \nFebruary 2–4\, 2026 | Balboa Bay Club\, Newport Beach\, CA \nCLICK HERE FOR REGISTRATION AND MORE INFORMATION
URL:https://prsala.org/event/2026-prsa-western-district-conference/
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/2026-WDC-Add-On-Announcement.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260223T180000
DTEND;TZID=America/Los_Angeles:20260223T190000
DTSTAMP:20260404T022236
CREATED:20260217T204102Z
LAST-MODIFIED:20260217T204217Z
UID:27963-1771869600-1771873200@prsala.org
SUMMARY:APR Introductory Session
DESCRIPTION:Ready to Elevate Your Career? Join our FREE APR Introductory Session! \nWhen: Monday\, February 23\, 2026\, at 6 p.m. PT | Where: Online \nPower up Your PRofessional Goals with the APR \nIs earning your Accreditation in Public Relations (APR) on your professional to-do list for 2026? Curious about what the accreditation process entails? This session is designed just for you! \nAchieving the APR sets you apart as a strategic\, ethical\, and results-driven communicator. The OCPRSA APR Study Sessions have a nationwide reputation for excellence\, attracting participants from across the country. \nOur 10-week virtual course equips you with the knowledge\, structure and confidence to navigate the APR process\, all from the convenience of Zoom. \nWhy Attend the Introductory Session? \n\nUnderstand the value of the APR and why it’s considered a hallmark of excellence in public relations.\nHear directly from accredited professionals about how earning the APR has elevated their careers.\nLearn what to expect from both the Panel Presentation and the computer-based Examination.\nGet your questions answered and see whether the OCPRSA program is the right fit for your professional goals.\n\nThis FREE virtual session offers a no-pressure way to explore the APR and learn how our proven study course can set you up for success. \nClick HERE to learn more about the APR and HERE to register for the free introductory session. \nAdvance registration is required! \nReady to take the next step? Register now for the OCPRSA APR Course and secure your spot! \nCourse Registration: https://bit.ly/4aADMOy
URL:https://prsala.org/event/apr-introductory-session/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/apr-logo-1.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260305T180000
DTEND;TZID=America/Los_Angeles:20260305T210000
DTSTAMP:20260404T022236
CREATED:20260219T223236Z
LAST-MODIFIED:20260228T234642Z
UID:27978-1772733600-1772744400@prsala.org
SUMMARY:The State of PR
DESCRIPTION:The State of PR:\nWhere to Start – Grounding a Year of Rapid Change in Practical Communications Leadership\nDate & Time: March 5\, 2026\, 6:00pm – 9:00pm PT \nVenue: Edelman\, 1500 N El Centro Ave\, Los Angeles\, CA 90028 \nIn a time of AI acceleration\, misinformation\, economic pressure\, and heightened public scrutiny\, where do communicators begin? This engaging program brings together journalists\, communications executives\, academia\, and students for an essential conversation on building trust\, navigating disruption\, and leading with clarity. \nWhether you’re preparing clients for the unexpected or shaping strategy at the leadership table\, this is the room you want to be in. \nKeynote Speaker:  \nMaria S. Salinas\, President & CEO of the Los Angeles Area Chamber of Commerce \nMaria S. Salinas is the President & CEO of the Los Angeles Area Chamber of Commerce\, the largest business association in Los Angeles County representing member companies and serving the interests of more than 235\,000 businesses across the Los Angeles region. Ms. Salinas took the helm of the organization in August of 2018 and became the first woman and Latina to lead the Chamber in its 132-year history. An accomplished business woman\, entrepreneur and a determined community leader\, Ms. Salinas’ business acumen and financial expertise provides her with the right experience to lead the L.A. Area Chamber. \nMs. Salinas\, a steward of the Chamber’s new vision\, A Thriving Region for All\, the Chamber looks to the future with a vision to build an inclusive economy through its advocacy\, global engagement and community collaboration for economic growth and mobility. \n  \n  \nPanelists: \nCurtis D. Jackson III\, Director\, Public Relations\, Wasserman\nCurtis Jackson III is from Franklinton\, LA\, and attended Morehouse College in Atlanta\, where he majored in English with a minor in journalism and sports. \nWhile at Morehouse\, Curtis spent his summers as a training camp intern for the Atlanta Falcons\, which led to him being hired full-time by the team in 2015. During his five seasons with the Falcons\, he worked closely with the players and coaches to coordinate and prepare them for weekly media sessions with local and national media. Curtis also had the opportunity to work and participate in two Super Bowls during his time with the Falcons. \nIn 2019\, Curtis moved to Los Angeles to become the Basketball Communications Manager for the LA Clippers. During his time with the Clippers\, he was responsible for managing relationships with the media and players while pitching stories to various outlets and social influencers that would help elevate and bring recognition to the team’s brand. \nCurtis and his wife Amber live in Los Angeles with their two sons\, Curtis IV (5) & Ayden (3). \n  \nClaudia Santa Cruz\, President
Santa Cruz Communications \nClaudia Santa Cruz is the President of Santa Cruz Communications\, Inc.\, a woman-owned\, award-winning Public Relations agency she founded in 2001\, which delivers communications solutions for companies seeking to engage with the U.S. Hispanic market. A seasoned PR professional with over 30 years of experience\, Claudia leads and oversees the agency’s work for an expanding roster of loyal clients in a variety of industries\, including Entertainment\, Education\, Environment\, Non-Profit\, and Health\, among others. Her extensive knowledge of the U.S. General and Hispanic markets and her capability to develop and execute strategic campaigns that produce measurable results have earned her a reputation as a leading PR professional for the U.S. Hispanic and General market. \nFurthermore\, she has led the company to be recognized in the entertainment industry as one of the driving forces behind internationally televised events\, achieving maximum awareness for Telemundo’s highly-rated prestigious awards shows\, including the Billboard Latin Music Awards\, and Latin American Music Awards\, and contributing to their high ratings performance.  SCC’s work on the Billboard Latin Music Awards earned the agency an HPRA National Bravo Award for Media Event Campaign of the year. \nA proficient speaker\, Claudia has participated as an industry expert at important panel discussions for Hispanicize\, PRSA Miami\, HPRA Los Angeles and PR Week Ecuador\, among others. In 2015\, Claudia was selected by Lincoln to be featured in their #LincolnLatina campaign\, which aimed to honor successful women with a compelling story.  The 60-second ad\, which broadcast nationally in Spanish\, focused on Santa Cruz’s inspirational life\, from the heartfelt adoption of her daughter in China to her resilient spirit after surviving the death of her previous husband at the age of 40. \nPrior to starting her own PR business in 2001\, Claudia\, who co-authored the book Hispanic Marketing & Public Relations\, worked at Telemundo for over seven years where she developed and executed bilingual campaigns to promote the company’s activities\, programs\, on-air personalities\, and special events. Claudia was promoted from her PR Manager position at the company’s flagship station in Los Angeles\, KVEA-TV Telemundo 52. During her tenure at Telemundo 52\, she planned and executed media and public affairs campaigns targeting the L.A. market\, and produced a weekly public affairs television program titled “Contrapunto.”  Previously\, Claudia was the PR Coordinator at KMEX-TV\, Univision’s flagship station in L.A.. \nA recipient of a Public Relations Society of America PRISM Award and a Latino Marketing Award\, Claudia received her Bachelor of Arts degree in Journalism from California State University\, Northridge.  She was born in Peru and lived in Bolivia\, the Philippines\, and Norway prior to moving to the United States\, and she currently resides in Los Angeles with her husband and daughter. \nKeith L. Underwood\, Entertainment Journalist\, Producer\, and Multimedia Entrepreneur \n \nKeith L. Underwood is an award-winning entertainment journalist\, producer\, and multimedia entrepreneur based in Los Angeles. His production work spans film\, television\, and digital media\, with projects released through theatrical exhibition\, major streaming and VOD platforms\, and digital distribution\, including Amazon\, Apple TV\, Prime Video\, and YouTube. \nA former publicist with hands-on experience in unit publicity and production\, Underwood brings a rare blend of creative storytelling\, industry access\, and practical execution to his projects. His work has earned recognition from the Los Angeles Press Club and both nominations and a win from the National Arts & Entertainment Journalism Awards\, underscoring his ability to develop\, position\, and deliver content with cultural and commercial impact. \nModerated by: David Bloom\, Journalist\, Host\, Consultant  \nDavid Bloom has three decades of experience as a journalist\, strategist\, educator and executive in entertainment\, technology\, higher education\, business and politics. He is an award-winning journalist in print and online\, worked as a communications executive and strategist\, and consults on communications and strategy. He has taught on digital media at USC’s Business of Cinematic Arts program\, is a frequent speaker at tech and entertainment conferences\, and has guest lectured at numerous universities. Bloom is a senior contributor on the collision of tech and entertainment at Forbes\, and is a columnist for Tubefilter.com and TVRev.com. He also is producer/host of Bloom in Tech\, a podcast on the collision of entertainment and technology available on 10 platforms. Bloom previously was an editor\, writer\, podcast producer/host and social-media producer for Deadline.com\, launched and built most of Deadline’s social-media presence\, oversaw its YouTube video initiative\, and was Sunday news editor. He previously held senior communications roles for the Los Angeles Community Redevelopment Agency and its successor authority; the USC Marshall School of Business\, where he was associate dean; and MGM Inc.\, where he was VP of corporate communications. He has worked as an award-winning journalist for Variety\, Red Herring and the Daily News of Los Angeles\, among other publications. Bloom regularly guest lectures at USC\, UCLA Extension\, Syracuse University\, Boston University\, Chapman University\, Pepperdine University\, BIOLA and California State University – Fullerton\, among other colleges. He has hosted dozens of podcasts and appeared on media outlets as a tech/media expert\, including on “Inside the Issues” “This Week in Media\,” KCRW-FM and “Tech News Today.”  \n  \nTickets:\nPRSA-LA Member: $40.00\nNon-member: $60.00\nEmerging Professional/Student: $25.00 \nREGISTER HERE
URL:https://prsala.org/event/the-state-of-pr/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260306T080000
DTEND;TZID=America/Los_Angeles:20260308T170000
DTSTAMP:20260404T022236
CREATED:20260223T212645Z
LAST-MODIFIED:20260223T213121Z
UID:28010-1772784000-1772989200@prsala.org
SUMMARY:PRSSA Western District Conference - PR Next: Ethics\, AI\, and the Future of Communication
DESCRIPTION:PRSSA Western District Conference\nPR Next: Ethics\, AI\, and the Future of Communication\nMarch 6–8\, 2026\nFullerton\, California\nREGISTER HERE. \nThe PRSSA Western District Conference brings together students\, educators\, and industry leaders to explore the evolving role of ethics\, artificial intelligence\, and innovation in the future of public relations. \n  \nNonprofit Workshop\, presented by Scott Pansky\, in partnership with Alzheimer’s Orange County\nFriday\, March 6\n2:00 p.m. to 4:00 p.m\nGet ready to put your skills to the test! Students will participate in a hands-on workshop to build a strategic communications campaign for Alzheimer’s Orange County. \nBuy your conference ticket for the opportunity to showcase your communication skills in a fast-paced\, real-world setting. \n  \nFor conference registration\, schedule and speaker information\, visit HERE.
URL:https://prsala.org/event/prssa-western-district-conference-pr-next-ethics-ai-and-the-future-of-communication/
LOCATION:Fullerton Marriott\, 2701 Nutwood Ave\,\, Fullerton\, CA\, 92831\, United States
CATEGORIES:PRSSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/prssa-event2026.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T130000
DTEND;TZID=America/Los_Angeles:20260312T140000
DTSTAMP:20260404T022236
CREATED:20260311T200841Z
LAST-MODIFIED:20260311T200841Z
UID:28095-1773320400-1773324000@prsala.org
SUMMARY:PRSA: 5 Ways To Think Like a Reader
DESCRIPTION:5 Ways To Think Like a Reader\nMarch 12\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nWrite the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to: \n\nDraw readers in with reader-centric messages.\nMove readers to act with persuasive-writing techniques. (And every piece you write must be persuasive\, even if you’re just persuading people to read it!)\nFind out how a robot can help you connect better with humans.\n\n\n\n\n\nPresenters\n\n\n\n \nAnn Wylie\n\n\n\n\n\nFree to PRSA MEMBER: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-5-ways-to-think-like-a-reader/
CATEGORIES:PRSA,Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260317T130000
DTEND;TZID=America/Los_Angeles:20260317T134500
DTSTAMP:20260404T022236
CREATED:20260311T201025Z
LAST-MODIFIED:20260311T201048Z
UID:28098-1773752400-1773755100@prsala.org
SUMMARY:PRSA: Business for Communicators: Fundamentals of Corporate Finance for Value Creation
DESCRIPTION:Business for Communicators: Fundamentals of Corporate Finance for Value Creation\nMarch 17\, 2026 3:00 p.m. – 3:45 p.m. (Eastern Daylight Time)\n\n\nCommunicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. \nIn this PRSA Learning Webinar\, you’ll learn the story told by each corporate financial statement and how to begin positioning your contributions as a communicator in terms that resonate with business leaders. \nBy the end of this webinar\, you’ll be able to: \n\nAssess the health of your internal network to ensure you have the connections you need to succeed.\nUnderstand the story told by each corporate financial statement: income\, balance sheet and cash flow.\nBegin speaking in terms of how your work contributes to company financial performance.\n\n\n\n\n\nPresenters\n\n\n\n\n \nSandy Duhé\, Ph.D.\, MBA\, APR\, Fellow PRSA\n\n\n\n\n\nFree for PRSA Member: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-business-for-communicators-fundamentals-of-corporate-finance-for-value-creation/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T110000
DTEND;TZID=America/Los_Angeles:20260318T110000
DTSTAMP:20260404T022236
CREATED:20260311T201342Z
LAST-MODIFIED:20260311T201404Z
UID:28102-1773831600-1773831600@prsala.org
SUMMARY:PRSA: Seeing the Whole Field
DESCRIPTION:Seeing the Whole Field\nGreat communicators anticipate the play before it happens. Join Kelly Ross\, internal communications manager for the Pittsburgh Pirates\, on the next Strategies & Tactics Live to learn how internal alignment strengthens every external message. \nWatch live on LinkedIn on March 18 at 1 p.m. ET. \nSign up now
URL:https://prsala.org/event/prsa-seeing-the-whole-field/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/1772199982164.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T130000
DTEND;TZID=America/Los_Angeles:20260318T140000
DTSTAMP:20260404T022236
CREATED:20260311T200504Z
LAST-MODIFIED:20260311T200532Z
UID:28090-1773838800-1773842400@prsala.org
SUMMARY:FPRSA: Diverse Dialogues: She Built It
DESCRIPTION:Diverse Dialogues: She Built It\nMarch 18\, 2026 3–4 p.m. EDT\nBehind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel\, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the communications landscape across sectors—from healthcare to entertainment\, public affairs to social change. \nModerated by a PRSA leader\, this conversation will explore their bold decisions\, the challenges they faced breaking barriers\, and the lessons they’ve learned about leadership\, resilience and redefinition. Whether you’re aspiring to lead a team or build your own agency\, this session will offer candid insights and real-world advice for women communicators looking to chart their own path in PR. \nModerator: Natalie Ghidotti\, APR\, Fellow PRSA\, CEO\, Ghidotti \nPanelists: \nPriscilla Clarke\, President/CEO\, Clarke PR Global LLC\nGrace T. Leong\, APR\, Fellow PRSA\, CEO\, HUNTER\nMaria J. Rodriguez\, President & CEO\, Vanguard Communications \nEvent is free. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-she-built-it/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/diverse-dialogues-series-presents-she-built-it-prsa.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260323T110000
DTEND;TZID=America/Los_Angeles:20260323T114500
DTSTAMP:20260404T022236
CREATED:20260311T210407Z
LAST-MODIFIED:20260311T210407Z
UID:28106-1774263600-1774266300@prsala.org
SUMMARY:PRSA: Storytelling
DESCRIPTION:Storytelling\nMarch 23\, 2026\, 1–1:45 p.m. ET\nFREE TO PRSA MEMBER. Available to nonmembers for $60. \nStorytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together\, we’ll explore the art of storytelling\, the essential elements that make a story compelling\, and how powerful narratives can elevate and amplify a brand by building deeper emotional connections and clearer messaging. Our panel will also share tips for turning your message into a story people remember\, and one that moves your audience to action. \nPanelists:\nLisa Arledge Powell\, APR\, CEO & founder\, MediaSource\nRob Biesenbach\, Communication Coach\, Speaker & Workshop Leaders\nHeather Morgan\, APR\, vice president of communication and business development\, MHP Salud \nParticipants with the APR credential earn 0.5 ethics CEUs for this session. \nThis event is part of PRSA’s Member Monday. Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. Moderated by the PRSA 2026 Chair\, Heide Harrell\, M.A.\, APR\, these conversations aim to create a space for meaningful dialogue\, collaboration\, and the exchange of ideas. \nREGISTER HERE
URL:https://prsala.org/event/prsa-storytelling/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260404T022236
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T130000
DTEND;TZID=America/Los_Angeles:20260325T140000
DTSTAMP:20260404T022236
CREATED:20260320T205505Z
LAST-MODIFIED:20260320T205505Z
UID:28142-1774443600-1774447200@prsala.org
SUMMARY:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners
DESCRIPTION:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners\nMarch 25\, 2026 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\nREGISTER HERE \n\n\nThe Oscars may be over\, but the real postgame for communicators is just beginning. Join PRSA’s Entertainment & Sports Section for a virtual deep dive into this year’s Academy Awards campaigns and what they can teach all of us about strategy\, storytelling\, and influence. \nOur panel will unpack how this season’s winning and nominated films built momentum through media outreach\, festivals\, and events—and how those campaigns broke through with press\, voters and audiences in a crowded\, high-stakes landscape. Whether you work in entertainment or another sector\, you’ll walk away with practical takeaways you can apply to your own clients and brands. \nHosted by the Entertainment and Sports Section and available to all PRSSA student members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month. \nModerator \n\nRick Markovitz\, president\, Weissman Markovitz Communications\, PRSA-LA Board Member\n\nFeatured panelists: \n\nDebra Birnbaum\, editor\, Gold Derby\nRay Costa\, president\, Costa Communications\nJoshua Jason\, founder\, Joshua Jason Public Relations | JJPR\nChristine La Monte\, producer\, Oscar-nominated song from VIVA VERDI!\n\nParticipants will learn: \n\nHow this year’s winning campaigns differentiated themselves at festivals\, in the press\, and on the circuit.\nWhat tactics and timing helped films break out with voters and key influencers.\nHow to adapt awards-style campaigning principles to non-entertainment clients and causes.\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-youre-invited-inside-the-academy-awards-pr-strategies-behind-this-years-winners/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260326T170000
DTEND;TZID=America/Los_Angeles:20260326T200000
DTSTAMP:20260404T022236
CREATED:20260305T200925Z
LAST-MODIFIED:20260305T201509Z
UID:28056-1774544400-1774555200@prsala.org
SUMMARY:2026 Kenneth Owler Smith Symposium on Public Relations
DESCRIPTION:2026 Kenneth Owler Smith Symposium on Public Relations \nThursday\, March 26\, 2026 •  5:00pm to 8:00pm PDT\n \nWallis Annenberg Hall (ANN)\, USC \nAuditorium (L105A) \nREGISTER HERE \n\nPurpose under pressure: Navigating real-world decisions about sustaining and communicating corporate purpose. \nThis event will have a reception at 5 p.m. PT and the program at 6:30 p.m. PT. Featured speakers and panelists are listed below: \n\nPurpose Award presentation to Ronald McDonald House\nJon Banner\, executive vice president and global chief impact officer\, McDonald’s\nJoanna Sabato\, chief marketing and communications officer\, Ronald McDonald House Global\nJean Guerrero\, visiting professor\, “Our Unsilencing” project\, USC Annenberg\nFred Cook\, professor and director\, USC Center for Public Relations\n\nMore information on panelists is forthcoming. RSVP HERE. \n\n\nFree for PRSA members and USC Annenberg alumni \nThis program is open to all eligible individuals. USC operates all of its programs and activities consistent with the university’s Notice of Non-Discrimination. Eligibility is not determined based on race\, sex\, ethnicity\, sexual orientation or any other prohibited factor. \n\nREGISTER HERE
URL:https://prsala.org/event/2026-kenneth-owler-smith-symposium-on-public-relations/
CATEGORIES:Other Events
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/kenneth-owler-symposium-image-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260404T022236
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/DD-Agility_FT.png
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END:VCALENDAR