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DTSTART;TZID=America/Los_Angeles:20260202T080000
DTEND;TZID=America/Los_Angeles:20260204T170000
DTSTAMP:20260404T022125
CREATED:20260113T222432Z
LAST-MODIFIED:20260113T222432Z
UID:27903-1770019200-1770224400@prsala.org
SUMMARY:2026 PRSA WESTERN DISTRICT CONFERENCE
DESCRIPTION:2026 PRSA WESTERN DISTRICT CONFERENCE \nCharting the Course: Waves of Change\, Currents of Opportunity \nFebruary 2–4\, 2026 | Balboa Bay Club\, Newport Beach\, CA \nCLICK HERE FOR REGISTRATION AND MORE INFORMATION
URL:https://prsala.org/event/2026-prsa-western-district-conference/
CATEGORIES:PRSA
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/2026-WDC-Add-On-Announcement.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260223T180000
DTEND;TZID=America/Los_Angeles:20260223T190000
DTSTAMP:20260404T022125
CREATED:20260217T204102Z
LAST-MODIFIED:20260217T204217Z
UID:27963-1771869600-1771873200@prsala.org
SUMMARY:APR Introductory Session
DESCRIPTION:Ready to Elevate Your Career? Join our FREE APR Introductory Session! \nWhen: Monday\, February 23\, 2026\, at 6 p.m. PT | Where: Online \nPower up Your PRofessional Goals with the APR \nIs earning your Accreditation in Public Relations (APR) on your professional to-do list for 2026? Curious about what the accreditation process entails? This session is designed just for you! \nAchieving the APR sets you apart as a strategic\, ethical\, and results-driven communicator. The OCPRSA APR Study Sessions have a nationwide reputation for excellence\, attracting participants from across the country. \nOur 10-week virtual course equips you with the knowledge\, structure and confidence to navigate the APR process\, all from the convenience of Zoom. \nWhy Attend the Introductory Session? \n\nUnderstand the value of the APR and why it’s considered a hallmark of excellence in public relations.\nHear directly from accredited professionals about how earning the APR has elevated their careers.\nLearn what to expect from both the Panel Presentation and the computer-based Examination.\nGet your questions answered and see whether the OCPRSA program is the right fit for your professional goals.\n\nThis FREE virtual session offers a no-pressure way to explore the APR and learn how our proven study course can set you up for success. \nClick HERE to learn more about the APR and HERE to register for the free introductory session. \nAdvance registration is required! \nReady to take the next step? Register now for the OCPRSA APR Course and secure your spot! \nCourse Registration: https://bit.ly/4aADMOy
URL:https://prsala.org/event/apr-introductory-session/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/apr-logo-1.png
ORGANIZER;CN="PRSA-LA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260305T180000
DTEND;TZID=America/Los_Angeles:20260305T210000
DTSTAMP:20260404T022125
CREATED:20260219T223236Z
LAST-MODIFIED:20260228T234642Z
UID:27978-1772733600-1772744400@prsala.org
SUMMARY:The State of PR
DESCRIPTION:The State of PR:\nWhere to Start – Grounding a Year of Rapid Change in Practical Communications Leadership\nDate & Time: March 5\, 2026\, 6:00pm – 9:00pm PT \nVenue: Edelman\, 1500 N El Centro Ave\, Los Angeles\, CA 90028 \nIn a time of AI acceleration\, misinformation\, economic pressure\, and heightened public scrutiny\, where do communicators begin? This engaging program brings together journalists\, communications executives\, academia\, and students for an essential conversation on building trust\, navigating disruption\, and leading with clarity. \nWhether you’re preparing clients for the unexpected or shaping strategy at the leadership table\, this is the room you want to be in. \nKeynote Speaker:  \nMaria S. Salinas\, President & CEO of the Los Angeles Area Chamber of Commerce \nMaria S. Salinas is the President & CEO of the Los Angeles Area Chamber of Commerce\, the largest business association in Los Angeles County representing member companies and serving the interests of more than 235\,000 businesses across the Los Angeles region. Ms. Salinas took the helm of the organization in August of 2018 and became the first woman and Latina to lead the Chamber in its 132-year history. An accomplished business woman\, entrepreneur and a determined community leader\, Ms. Salinas’ business acumen and financial expertise provides her with the right experience to lead the L.A. Area Chamber. \nMs. Salinas\, a steward of the Chamber’s new vision\, A Thriving Region for All\, the Chamber looks to the future with a vision to build an inclusive economy through its advocacy\, global engagement and community collaboration for economic growth and mobility. \n  \n  \nPanelists: \nCurtis D. Jackson III\, Director\, Public Relations\, Wasserman\nCurtis Jackson III is from Franklinton\, LA\, and attended Morehouse College in Atlanta\, where he majored in English with a minor in journalism and sports. \nWhile at Morehouse\, Curtis spent his summers as a training camp intern for the Atlanta Falcons\, which led to him being hired full-time by the team in 2015. During his five seasons with the Falcons\, he worked closely with the players and coaches to coordinate and prepare them for weekly media sessions with local and national media. Curtis also had the opportunity to work and participate in two Super Bowls during his time with the Falcons. \nIn 2019\, Curtis moved to Los Angeles to become the Basketball Communications Manager for the LA Clippers. During his time with the Clippers\, he was responsible for managing relationships with the media and players while pitching stories to various outlets and social influencers that would help elevate and bring recognition to the team’s brand. \nCurtis and his wife Amber live in Los Angeles with their two sons\, Curtis IV (5) & Ayden (3). \n  \nClaudia Santa Cruz\, President
Santa Cruz Communications \nClaudia Santa Cruz is the President of Santa Cruz Communications\, Inc.\, a woman-owned\, award-winning Public Relations agency she founded in 2001\, which delivers communications solutions for companies seeking to engage with the U.S. Hispanic market. A seasoned PR professional with over 30 years of experience\, Claudia leads and oversees the agency’s work for an expanding roster of loyal clients in a variety of industries\, including Entertainment\, Education\, Environment\, Non-Profit\, and Health\, among others. Her extensive knowledge of the U.S. General and Hispanic markets and her capability to develop and execute strategic campaigns that produce measurable results have earned her a reputation as a leading PR professional for the U.S. Hispanic and General market. \nFurthermore\, she has led the company to be recognized in the entertainment industry as one of the driving forces behind internationally televised events\, achieving maximum awareness for Telemundo’s highly-rated prestigious awards shows\, including the Billboard Latin Music Awards\, and Latin American Music Awards\, and contributing to their high ratings performance.  SCC’s work on the Billboard Latin Music Awards earned the agency an HPRA National Bravo Award for Media Event Campaign of the year. \nA proficient speaker\, Claudia has participated as an industry expert at important panel discussions for Hispanicize\, PRSA Miami\, HPRA Los Angeles and PR Week Ecuador\, among others. In 2015\, Claudia was selected by Lincoln to be featured in their #LincolnLatina campaign\, which aimed to honor successful women with a compelling story.  The 60-second ad\, which broadcast nationally in Spanish\, focused on Santa Cruz’s inspirational life\, from the heartfelt adoption of her daughter in China to her resilient spirit after surviving the death of her previous husband at the age of 40. \nPrior to starting her own PR business in 2001\, Claudia\, who co-authored the book Hispanic Marketing & Public Relations\, worked at Telemundo for over seven years where she developed and executed bilingual campaigns to promote the company’s activities\, programs\, on-air personalities\, and special events. Claudia was promoted from her PR Manager position at the company’s flagship station in Los Angeles\, KVEA-TV Telemundo 52. During her tenure at Telemundo 52\, she planned and executed media and public affairs campaigns targeting the L.A. market\, and produced a weekly public affairs television program titled “Contrapunto.”  Previously\, Claudia was the PR Coordinator at KMEX-TV\, Univision’s flagship station in L.A.. \nA recipient of a Public Relations Society of America PRISM Award and a Latino Marketing Award\, Claudia received her Bachelor of Arts degree in Journalism from California State University\, Northridge.  She was born in Peru and lived in Bolivia\, the Philippines\, and Norway prior to moving to the United States\, and she currently resides in Los Angeles with her husband and daughter. \nKeith L. Underwood\, Entertainment Journalist\, Producer\, and Multimedia Entrepreneur \n \nKeith L. Underwood is an award-winning entertainment journalist\, producer\, and multimedia entrepreneur based in Los Angeles. His production work spans film\, television\, and digital media\, with projects released through theatrical exhibition\, major streaming and VOD platforms\, and digital distribution\, including Amazon\, Apple TV\, Prime Video\, and YouTube. \nA former publicist with hands-on experience in unit publicity and production\, Underwood brings a rare blend of creative storytelling\, industry access\, and practical execution to his projects. His work has earned recognition from the Los Angeles Press Club and both nominations and a win from the National Arts & Entertainment Journalism Awards\, underscoring his ability to develop\, position\, and deliver content with cultural and commercial impact. \nModerated by: David Bloom\, Journalist\, Host\, Consultant  \nDavid Bloom has three decades of experience as a journalist\, strategist\, educator and executive in entertainment\, technology\, higher education\, business and politics. He is an award-winning journalist in print and online\, worked as a communications executive and strategist\, and consults on communications and strategy. He has taught on digital media at USC’s Business of Cinematic Arts program\, is a frequent speaker at tech and entertainment conferences\, and has guest lectured at numerous universities. Bloom is a senior contributor on the collision of tech and entertainment at Forbes\, and is a columnist for Tubefilter.com and TVRev.com. He also is producer/host of Bloom in Tech\, a podcast on the collision of entertainment and technology available on 10 platforms. Bloom previously was an editor\, writer\, podcast producer/host and social-media producer for Deadline.com\, launched and built most of Deadline’s social-media presence\, oversaw its YouTube video initiative\, and was Sunday news editor. He previously held senior communications roles for the Los Angeles Community Redevelopment Agency and its successor authority; the USC Marshall School of Business\, where he was associate dean; and MGM Inc.\, where he was VP of corporate communications. He has worked as an award-winning journalist for Variety\, Red Herring and the Daily News of Los Angeles\, among other publications. Bloom regularly guest lectures at USC\, UCLA Extension\, Syracuse University\, Boston University\, Chapman University\, Pepperdine University\, BIOLA and California State University – Fullerton\, among other colleges. He has hosted dozens of podcasts and appeared on media outlets as a tech/media expert\, including on “Inside the Issues” “This Week in Media\,” KCRW-FM and “Tech News Today.”  \n  \nTickets:\nPRSA-LA Member: $40.00\nNon-member: $60.00\nEmerging Professional/Student: $25.00 \nREGISTER HERE
URL:https://prsala.org/event/the-state-of-pr/
LOCATION:Edelman\, 1500 N El Centro Ave\,\, Los Angeles\, 90028\, United States
CATEGORIES:PRSA-LA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/state-of-pr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260306T080000
DTEND;TZID=America/Los_Angeles:20260308T170000
DTSTAMP:20260404T022125
CREATED:20260223T212645Z
LAST-MODIFIED:20260223T213121Z
UID:28010-1772784000-1772989200@prsala.org
SUMMARY:PRSSA Western District Conference - PR Next: Ethics\, AI\, and the Future of Communication
DESCRIPTION:PRSSA Western District Conference\nPR Next: Ethics\, AI\, and the Future of Communication\nMarch 6–8\, 2026\nFullerton\, California\nREGISTER HERE. \nThe PRSSA Western District Conference brings together students\, educators\, and industry leaders to explore the evolving role of ethics\, artificial intelligence\, and innovation in the future of public relations. \n  \nNonprofit Workshop\, presented by Scott Pansky\, in partnership with Alzheimer’s Orange County\nFriday\, March 6\n2:00 p.m. to 4:00 p.m\nGet ready to put your skills to the test! Students will participate in a hands-on workshop to build a strategic communications campaign for Alzheimer’s Orange County. \nBuy your conference ticket for the opportunity to showcase your communication skills in a fast-paced\, real-world setting. \n  \nFor conference registration\, schedule and speaker information\, visit HERE.
URL:https://prsala.org/event/prssa-western-district-conference-pr-next-ethics-ai-and-the-future-of-communication/
LOCATION:Fullerton Marriott\, 2701 Nutwood Ave\,\, Fullerton\, CA\, 92831\, United States
CATEGORIES:PRSSA
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/prssa-event2026.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T130000
DTEND;TZID=America/Los_Angeles:20260312T140000
DTSTAMP:20260404T022125
CREATED:20260311T200841Z
LAST-MODIFIED:20260311T200841Z
UID:28095-1773320400-1773324000@prsala.org
SUMMARY:PRSA: 5 Ways To Think Like a Reader
DESCRIPTION:5 Ways To Think Like a Reader\nMarch 12\, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)\n\n\nWrite the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to: \n\nDraw readers in with reader-centric messages.\nMove readers to act with persuasive-writing techniques. (And every piece you write must be persuasive\, even if you’re just persuading people to read it!)\nFind out how a robot can help you connect better with humans.\n\n\n\n\n\nPresenters\n\n\n\n \nAnn Wylie\n\n\n\n\n\nFree to PRSA MEMBER: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-5-ways-to-think-like-a-reader/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260317T130000
DTEND;TZID=America/Los_Angeles:20260317T134500
DTSTAMP:20260404T022125
CREATED:20260311T201025Z
LAST-MODIFIED:20260311T201048Z
UID:28098-1773752400-1773755100@prsala.org
SUMMARY:PRSA: Business for Communicators: Fundamentals of Corporate Finance for Value Creation
DESCRIPTION:Business for Communicators: Fundamentals of Corporate Finance for Value Creation\nMarch 17\, 2026 3:00 p.m. – 3:45 p.m. (Eastern Daylight Time)\n\n\nCommunicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. \nIn this PRSA Learning Webinar\, you’ll learn the story told by each corporate financial statement and how to begin positioning your contributions as a communicator in terms that resonate with business leaders. \nBy the end of this webinar\, you’ll be able to: \n\nAssess the health of your internal network to ensure you have the connections you need to succeed.\nUnderstand the story told by each corporate financial statement: income\, balance sheet and cash flow.\nBegin speaking in terms of how your work contributes to company financial performance.\n\n\n\n\n\nPresenters\n\n\n\n\n \nSandy Duhé\, Ph.D.\, MBA\, APR\, Fellow PRSA\n\n\n\n\n\nFree for PRSA Member: Register Now\nAccreditation Information\nParticipants with the APR credential earn 0.5 CEUs for a webinar. \n\nLearn more about Accreditation.
URL:https://prsala.org/event/prsa-business-for-communicators-fundamentals-of-corporate-finance-for-value-creation/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T110000
DTEND;TZID=America/Los_Angeles:20260318T110000
DTSTAMP:20260404T022125
CREATED:20260311T201342Z
LAST-MODIFIED:20260311T201404Z
UID:28102-1773831600-1773831600@prsala.org
SUMMARY:PRSA: Seeing the Whole Field
DESCRIPTION:Seeing the Whole Field\nGreat communicators anticipate the play before it happens. Join Kelly Ross\, internal communications manager for the Pittsburgh Pirates\, on the next Strategies & Tactics Live to learn how internal alignment strengthens every external message. \nWatch live on LinkedIn on March 18 at 1 p.m. ET. \nSign up now
URL:https://prsala.org/event/prsa-seeing-the-whole-field/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/jpeg:https://prsala.org/wp-content/uploads/1772199982164.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260318T130000
DTEND;TZID=America/Los_Angeles:20260318T140000
DTSTAMP:20260404T022125
CREATED:20260311T200504Z
LAST-MODIFIED:20260311T200532Z
UID:28090-1773838800-1773842400@prsala.org
SUMMARY:FPRSA: Diverse Dialogues: She Built It
DESCRIPTION:Diverse Dialogues: She Built It\nMarch 18\, 2026 3–4 p.m. EDT\nBehind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel\, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the communications landscape across sectors—from healthcare to entertainment\, public affairs to social change. \nModerated by a PRSA leader\, this conversation will explore their bold decisions\, the challenges they faced breaking barriers\, and the lessons they’ve learned about leadership\, resilience and redefinition. Whether you’re aspiring to lead a team or build your own agency\, this session will offer candid insights and real-world advice for women communicators looking to chart their own path in PR. \nModerator: Natalie Ghidotti\, APR\, Fellow PRSA\, CEO\, Ghidotti \nPanelists: \nPriscilla Clarke\, President/CEO\, Clarke PR Global LLC\nGrace T. Leong\, APR\, Fellow PRSA\, CEO\, HUNTER\nMaria J. Rodriguez\, President & CEO\, Vanguard Communications \nEvent is free. \nREGISTER HERE.
URL:https://prsala.org/event/prsa-diverse-dialogues-she-built-it/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/diverse-dialogues-series-presents-she-built-it-prsa.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260323T110000
DTEND;TZID=America/Los_Angeles:20260323T114500
DTSTAMP:20260404T022125
CREATED:20260311T210407Z
LAST-MODIFIED:20260311T210407Z
UID:28106-1774263600-1774266300@prsala.org
SUMMARY:PRSA: Storytelling
DESCRIPTION:Storytelling\nMarch 23\, 2026\, 1–1:45 p.m. ET\nFREE TO PRSA MEMBER. Available to nonmembers for $60. \nStorytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together\, we’ll explore the art of storytelling\, the essential elements that make a story compelling\, and how powerful narratives can elevate and amplify a brand by building deeper emotional connections and clearer messaging. Our panel will also share tips for turning your message into a story people remember\, and one that moves your audience to action. \nPanelists:\nLisa Arledge Powell\, APR\, CEO & founder\, MediaSource\nRob Biesenbach\, Communication Coach\, Speaker & Workshop Leaders\nHeather Morgan\, APR\, vice president of communication and business development\, MHP Salud \nParticipants with the APR credential earn 0.5 ethics CEUs for this session. \nThis event is part of PRSA’s Member Monday. Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. Moderated by the PRSA 2026 Chair\, Heide Harrell\, M.A.\, APR\, these conversations aim to create a space for meaningful dialogue\, collaboration\, and the exchange of ideas. \nREGISTER HERE
URL:https://prsala.org/event/prsa-storytelling/
CATEGORIES:PRSA,Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260404T022125
CREATED:20260220T025458Z
LAST-MODIFIED:20260324T200640Z
UID:28001-1774427400-1774431000@prsala.org
SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
CATEGORIES:PRSA-LA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/2026-ABW-Crisis-Comms-Full-Panel.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T130000
DTEND;TZID=America/Los_Angeles:20260325T140000
DTSTAMP:20260404T022125
CREATED:20260320T205505Z
LAST-MODIFIED:20260320T205505Z
UID:28142-1774443600-1774447200@prsala.org
SUMMARY:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners
DESCRIPTION:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners\nMarch 25\, 2026 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\nREGISTER HERE \n\n\nThe Oscars may be over\, but the real postgame for communicators is just beginning. Join PRSA’s Entertainment & Sports Section for a virtual deep dive into this year’s Academy Awards campaigns and what they can teach all of us about strategy\, storytelling\, and influence. \nOur panel will unpack how this season’s winning and nominated films built momentum through media outreach\, festivals\, and events—and how those campaigns broke through with press\, voters and audiences in a crowded\, high-stakes landscape. Whether you work in entertainment or another sector\, you’ll walk away with practical takeaways you can apply to your own clients and brands. \nHosted by the Entertainment and Sports Section and available to all PRSSA student members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month. \nModerator \n\nRick Markovitz\, president\, Weissman Markovitz Communications\, PRSA-LA Board Member\n\nFeatured panelists: \n\nDebra Birnbaum\, editor\, Gold Derby\nRay Costa\, president\, Costa Communications\nJoshua Jason\, founder\, Joshua Jason Public Relations | JJPR\nChristine La Monte\, producer\, Oscar-nominated song from VIVA VERDI!\n\nParticipants will learn: \n\nHow this year’s winning campaigns differentiated themselves at festivals\, in the press\, and on the circuit.\nWhat tactics and timing helped films break out with voters and key influencers.\nHow to adapt awards-style campaigning principles to non-entertainment clients and causes.\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-youre-invited-inside-the-academy-awards-pr-strategies-behind-this-years-winners/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260326T170000
DTEND;TZID=America/Los_Angeles:20260326T200000
DTSTAMP:20260404T022125
CREATED:20260305T200925Z
LAST-MODIFIED:20260305T201509Z
UID:28056-1774544400-1774555200@prsala.org
SUMMARY:2026 Kenneth Owler Smith Symposium on Public Relations
DESCRIPTION:2026 Kenneth Owler Smith Symposium on Public Relations \nThursday\, March 26\, 2026 •  5:00pm to 8:00pm PDT\n \nWallis Annenberg Hall (ANN)\, USC \nAuditorium (L105A) \nREGISTER HERE \n\nPurpose under pressure: Navigating real-world decisions about sustaining and communicating corporate purpose. \nThis event will have a reception at 5 p.m. PT and the program at 6:30 p.m. PT. Featured speakers and panelists are listed below: \n\nPurpose Award presentation to Ronald McDonald House\nJon Banner\, executive vice president and global chief impact officer\, McDonald’s\nJoanna Sabato\, chief marketing and communications officer\, Ronald McDonald House Global\nJean Guerrero\, visiting professor\, “Our Unsilencing” project\, USC Annenberg\nFred Cook\, professor and director\, USC Center for Public Relations\n\nMore information on panelists is forthcoming. RSVP HERE. \n\n\nFree for PRSA members and USC Annenberg alumni \nThis program is open to all eligible individuals. USC operates all of its programs and activities consistent with the university’s Notice of Non-Discrimination. Eligibility is not determined based on race\, sex\, ethnicity\, sexual orientation or any other prohibited factor. \n\nREGISTER HERE
URL:https://prsala.org/event/2026-kenneth-owler-smith-symposium-on-public-relations/
CATEGORIES:Other Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260404T022125
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
CATEGORIES:PRSA,Webinar
ATTACH;FMTTYPE=image/png:https://prsala.org/wp-content/uploads/DD-Agility_FT.png
END:VEVENT
END:VCALENDAR