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DTSTART;TZID=America/Los_Angeles:20260325T083000
DTEND;TZID=America/Los_Angeles:20260325T093000
DTSTAMP:20260404T022355
CREATED:20260220T025458Z
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SUMMARY:At Breakfast With... Crisis Communications: What Media Expect in the First 24 Hours
DESCRIPTION:At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver\nWednesday\, March 25\, 2026 | 8:30–9:30 AM | Virtual\n\n\nREGISTER HERE\n\n\n\n\nWhen a crisis breaks\, the first 24 hours can shape coverage\, public perception\, and long-term reputation. In today’s social media environment\, information\, and misinformation\, spreads instantly.\n\n\nWe’re excited to welcome back Beverly White\, retired NBC anchor and reporter\, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.\n\nJoin PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis\, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly\, communicate transparently\, and serve as a reliable source in moments of heightened scrutiny. \nSpeakers:\n· Mike Rogers\, Assignment Editor and “The Desk” on-air talent\, CBS LA\n· Frank Mottek\, Host of “Mottek On Money”\, 790 KABC\n· Samantha Masunaga\, Entertainment Business Reporter\, L.A. Times\n· Christopher Cabezas\, Multimedia Journalist\, Spectrum Noticias\n\n\n\nThis member-selected topic will explore:\n•What reporters expect in an initial response\n•How to provide verified information under deadline pressure\n•Addressing fast-moving social media speculation\n•Building credibility before and during a crisis\n\n\nWhether you work in corporate communications\, entertainment\, nonprofit\, government\, or agency PR\, this session will equip you with actionable strategies to navigate the first 24 hours with clarity\, credibility\, and confidence.\n\n\n\n\nREGISTER HERE
URL:https://prsala.org/event/at-breakfast-with-crisis-communications-what-media-expect-in-the-first-24-hours/
CATEGORIES:PRSA-LA,Webinar
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DTSTART;TZID=America/Los_Angeles:20260325T130000
DTEND;TZID=America/Los_Angeles:20260325T140000
DTSTAMP:20260404T022355
CREATED:20260320T205505Z
LAST-MODIFIED:20260320T205505Z
UID:28142-1774443600-1774447200@prsala.org
SUMMARY:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners
DESCRIPTION:PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners\nMarch 25\, 2026 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time)\nREGISTER HERE \n\n\nThe Oscars may be over\, but the real postgame for communicators is just beginning. Join PRSA’s Entertainment & Sports Section for a virtual deep dive into this year’s Academy Awards campaigns and what they can teach all of us about strategy\, storytelling\, and influence. \nOur panel will unpack how this season’s winning and nominated films built momentum through media outreach\, festivals\, and events—and how those campaigns broke through with press\, voters and audiences in a crowded\, high-stakes landscape. Whether you work in entertainment or another sector\, you’ll walk away with practical takeaways you can apply to your own clients and brands. \nHosted by the Entertainment and Sports Section and available to all PRSSA student members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month. \nModerator \n\nRick Markovitz\, president\, Weissman Markovitz Communications\, PRSA-LA Board Member\n\nFeatured panelists: \n\nDebra Birnbaum\, editor\, Gold Derby\nRay Costa\, president\, Costa Communications\nJoshua Jason\, founder\, Joshua Jason Public Relations | JJPR\nChristine La Monte\, producer\, Oscar-nominated song from VIVA VERDI!\n\nParticipants will learn: \n\nHow this year’s winning campaigns differentiated themselves at festivals\, in the press\, and on the circuit.\nWhat tactics and timing helped films break out with voters and key influencers.\nHow to adapt awards-style campaigning principles to non-entertainment clients and causes.\n\nREGISTER HERE
URL:https://prsala.org/event/prsa-youre-invited-inside-the-academy-awards-pr-strategies-behind-this-years-winners/
CATEGORIES:PRSA
ORGANIZER;CN="PRSA":MAILTO:executive.director@prsala.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260326T170000
DTEND;TZID=America/Los_Angeles:20260326T200000
DTSTAMP:20260404T022355
CREATED:20260305T200925Z
LAST-MODIFIED:20260305T201509Z
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SUMMARY:2026 Kenneth Owler Smith Symposium on Public Relations
DESCRIPTION:2026 Kenneth Owler Smith Symposium on Public Relations \nThursday\, March 26\, 2026 •  5:00pm to 8:00pm PDT\n \nWallis Annenberg Hall (ANN)\, USC \nAuditorium (L105A) \nREGISTER HERE \n\nPurpose under pressure: Navigating real-world decisions about sustaining and communicating corporate purpose. \nThis event will have a reception at 5 p.m. PT and the program at 6:30 p.m. PT. Featured speakers and panelists are listed below: \n\nPurpose Award presentation to Ronald McDonald House\nJon Banner\, executive vice president and global chief impact officer\, McDonald’s\nJoanna Sabato\, chief marketing and communications officer\, Ronald McDonald House Global\nJean Guerrero\, visiting professor\, “Our Unsilencing” project\, USC Annenberg\nFred Cook\, professor and director\, USC Center for Public Relations\n\nMore information on panelists is forthcoming. RSVP HERE. \n\n\nFree for PRSA members and USC Annenberg alumni \nThis program is open to all eligible individuals. USC operates all of its programs and activities consistent with the university’s Notice of Non-Discrimination. Eligibility is not determined based on race\, sex\, ethnicity\, sexual orientation or any other prohibited factor. \n\nREGISTER HERE
URL:https://prsala.org/event/2026-kenneth-owler-smith-symposium-on-public-relations/
CATEGORIES:Other Events
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DTSTART;TZID=America/Los_Angeles:20260408T110000
DTEND;TZID=America/Los_Angeles:20260408T113000
DTSTAMP:20260404T022355
CREATED:20260311T190651Z
LAST-MODIFIED:20260311T195631Z
UID:28085-1775646000-1775647800@prsala.org
SUMMARY:PRSA: Shape How AI Understands Your Brand
DESCRIPTION:Shape How AI Understands Your Brand \nSave your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions\, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news\, mere mentions are not enough. Ensure your brand is accurately understood. \nSee how Visibility Intelligence lets you monitor how AI portrays your brand in real time. Learn to leverage strategic earned media to optimize those AI responses\, keeping your brand’s story clear\, credible and competitive. \nFree Event – Register Now
URL:https://prsala.org/event/28085/
CATEGORIES:PRSA,Webinar
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