PRSA-LA

PRSA Event: Women in Sports Who Changed the Game Forever
2021-03-03 12:00 - 13:00 (America/Los_Angeles)
Blazing a Trail for All Women
In a year where significant change is beginning to happen in the sports industry, with more women having a seat at the table, join the Entertainment & Sports Section on Wednesday, March 3 at 3 p.m. EST as we sit down with some of the Women in Sports who helped blaze the trail for all women, changing the game forever.
For decades, women had been working tirelessly in the shadows, until the sound of the glass ceiling broke and the world began to take notice. You’ll hear our panelists describe their journeys, how they overcame stereotypes and how they leverage their positions to continue to move the needle forward.
You’ll learn from:

Dr. Cheryl Robinson
Founder of Ready2Roar and Embrace the Pivot brand
Dr. Cheryl Robinson is an international speaker, founder of Ready2Roar and Embrace the Pivot brand, Doctor of Education in Organizational Leadership and regular contributor at ForbesWomen with 14 Editors’ Pick titles. She has 15 years of experience in sports & entertainment. Robinson’s career started in intercollegiate athletics. She then networked her way onto a team that managed a professional boxer, worked with professional athletes on projects off the court and had involvement with the 2014 NYNJ Super Bowl.

Melissa McGhie Proctor
Executive Vice President and Chief Marketing Officer Atlanta Hawks & State Farm Arena
Melissa McGhie Proctor is executive vice president and chief marketing officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing. Part of the NBA since high school, Proctor was the first “team attendant”/ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division. Over her career, Proctor’s professional achievements have earned her accolades from a multitude of publications and organizations. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark, and was recently selected as part of the Sports Business Journal/Daily’s 2020 class of Forty Under 40. A published author, Proctor released her first book this year, titled “From Ball Girl to CMO.”

Dr. Jen Welter
The first woman to coach in the NFL
Dr. Jen Welter is a groundbreaking, barrier-busting force of nature. She is a female trailblazer, a sports pioneer, Ph.D., passionate leader, world-renowned speaker, entrepreneur and source of inspiration around the globe. Welter’s relentless pursuit of individual excellence and success in challenging the status quo time and time again, fuels her current drive to help others achieve their best — in sports, health and wellness, professional pursuits and in life. Building on her remarkable career in women’s football, that included two Gold medals with Team USA, four World Championships and eight All-Star selections, Welter broke into the men’s game as the first female running back signed to a men’s professional team. Blending her passion for the game with a powerful, unique communication style, she broke through the biggest boys club of all, the NFL, as the first female coach in the league and the Madden NFL 20 video game. Crystallizing her journey into a playbook for overall success, Welter published “Play Big, Lessons in Living Limitless from the First Woman to Coach in the NFL.”

Moderator: Janet A. Smith
Vice President of Brand Communication Atlanta Hawks & State Farm Arena
Moderator: Janet A. Smith is a versatile marketing and communications professional with a truly unique combination of experience in entertainment, sports, youth, ethnic, live event, nonprofit and consumer goods industries. As Vice President of Brand Communication for the Atlanta Hawks and State Farm Arena, she meshes traditional media relations, internal and executive communications responsibilities with integrated brand planning and celebrity and influencer engagement oversight. Amplifying the brands through “off the court” activities, including corporate social responsibility, corporate partnerships and television and film integration, Smith builds consensus across the organization to maximize media opportunities to tell the unique story of the brand.

This session is FREE for all PRSA-LA members. Look out for your code in your email.
SIGN UP HERE

PRSA-LA Job Club
2021-02-26 12:00 - 13:00, 2020-12-11 12:00 - 13:00
Are you in between PR jobs and looking for your next opportunity?
PRSA-LA Job Club, Fridays at noon via Zoom.
Members of the Los Angeles area public relations community that are currently unemployed are invited to participate in the PRSA-LA Job Club. This group will meet weekly to share tips, insights, and support each other during one of life’s most stressful times. The PRSA-LA Job Club is a positive, encouraging environment that will help keep job-seekers motivated and on track.
Each weekly virtual session will be moderated by a PRSA-LA board member to keep the positive conversation flowing. Guest speakers drawn from executive search, the corporate world, academia and our members who have found new jobs during COVID will join periodically to offer insights and advice.
This club is a free service of PRSA-LA to support our members and the Los Angeles public relations community during the COVID business slump and current members will receive additional personalized support.
Feel free to join weekly or as you are able, our first session is December 11.
Please email Allie Lee (allisonltlee AT gmail.com) with a few short details about yourself and your search, as well as whether you’re a current member of PRSA-LA. Please also attach your current resume. The meeting Zoom link will be shared 24 hours prior to each session.

State of the State of PR: Post-Pandemic Communications
2021-02-25 17:00 - 18:15
A global pandemic, record unemployment, a shift in the way of working, social distancing. The year 2020 not only impacted millions of people around the globe but will it permanently impact the future of public relations and communications? What did we learn? What is temporary? What is here to stay?
PANELISTS:

Brenda Duran, LA County Executive Office, Board of Supervisors
Nadia Hernandez, Senior Director of Media and PR, Hispanic Communications Network (HCN)
David Sampson, Media Relations, UCLA Health
Jamie Simpson, Vice President, Global Communications, Los Angeles Tourism and Convention Board

Date: Thursday, Feb. 25
Time: 5-6 p.m. PT
6-6:15 p.m. PT (post-event networking)
Via ZOOM
PRSA-LA Members – Free admission
Non-members – $15
RSVP HERE

PRSA-LA & BPRS Clubhouse Event: Impact of African Americans in the World of PR
2021-02-23 18:00 - 19:00
Join PRSA-LA and BPRS-LA on Clubhouse Tuesday, February 23 from 6 – 7 p.m. PT as we celebrate Black History Month with a discussion about the impact of African Americans in the world of PR and communications!

It’s more important than ever to amplify the stories of African American professionals within the world of public relations (PR). Come hear from BIPOC PR professionals as we look to uplift one another and discuss how to leverage our various roles in communications to enact change.
The discussion will be led by Leshelle Sargent, Vice President of PRSA-LA; Latashia DeVeaux, President of BPRS-LA, Stephen Chavez, Vice President of PRSA-LA; Shawn Smith, former President of PRSA-LA and BPRS-LA; John McCartney, Director-At-Large of PRSA-LA and much more…
To join us for this informative discussion, please
Join us and BPRS-LA on Clubhouse next Tuesday, 2/23 from 6 – 7 p.m. PT as PRSA-LA celebrates #BlackHistoryMonth with a discussion about the impact of African Americans in the world of PR and communications! http://bit.ly/37cieHT #PRSALA #BHM
Not sure what Clubhouse is? Don’t know how to join? Clubhouse is the latest social platform for live audio-only discussions. It’s currently only available on iOS (iPhone users) and you can learn more about the platform here, or a https://www.joinclubhouse.com/
And be sure to read this post “The Importance of Recognizing Black History in Public Relations,” published on PRSay, the extension of Strategies & Tactics, PRSA’s monthly publication.
Free to all. Clubhouse link: http://bit.ly/37cieHT

56th Annual PRism Awards
2020-11-12 16:30 - 18:00
PRSA-LA is happy to announce the 56th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns, tactical programs, and professional merit will be held on November 12, 2020, at 4:30 PM virtually via Zoom this year.
We have the honor of Kim Tobin from NBC4 as our 56th PRism Awards Ceremony host together with special guest, Comedian Jason Love.
Program:
4:30 – 5 PM Papa John’s 20-20 Networking Reception
Sponsored by Papa John Pizza. The first 20 people to join our Zoom session will receive a $20 Papa John’s Gift Card (can be used the same night!).
5 – 6 PM PRism Awards Ceremony
Proudly Sponsored by BusinessWire.
Join us as we celebrate the best public relations practitioners, campaigns, and tactics!
FREE TO JOIN. REGISTER HERE NOW!

Here are the PRSA-LA 56th PRism Awards Finalists.

National Publicist Day
2020-10-30

Sunrise Honors: A Celebration of Diversity and Inclusion
2020-10-01 18:30 - 20:30
PRSA-LA SUNRISE HONORS
VIRTUAL AWARDS PROGRAM & FIRESIDE CHAT
THURSDAY, OCT. 1 AT 6:30 P.M. TO 8:30 P.M. PST
PRSA-LA Sunrise Honors looks to recognize a leader or organization that has clearly demonstrated why diversity and inclusivity are important.
This year given the heightened awareness around systemic racism after the death of George Floyd, PRSA-LA aims to shine a spotlight on two worthy organizations who are on the front lines fighting for social justice. We’re excited to announce Color Of Change and UnidosUS as the 2020 Sunrise Honors honorees.
Honorees:

Zandra Zuno Baermann
Senior Vice President of Communications and Marketing for UnidosUS (formerly NCLR)
www.linkedin.com

Rashad Robinson
President for Color Of Change
www.linkedin.com

Rashid Shabazz
Chief Marketing and Storytelling Officer for Color Of Change
www.linkedin.com

Amity Paye
Director of Communications for Color Of Change
www.linkedin.com
HOSTED BY: PRSA-LA, BPRS and HPRA-LA
PRSA-LA, HPRA-LA, BPRS MEMBERS: FREE (However, please consider a donation to support events such as this.)
STUDENTS: FREE
NON-MEMBERS: $20 per person
REGISTER TODAY!

Pulse of the Indusry: Future of the PR Job Market
2020-09-09 12:00 - 13:00
What is the future of the PR job market? Will PR be a remote job forever? Join PRSA-LA on September 9 at noon PT for a virtual (BYO) lunch and learn session to discuss key factors facing today’s PR job industry with representatives from Remote PR Jobs, Merritt Group and Metro Public Relations. This event is complimentary for PRSA-LA members.

This session will feature insights from PR agencies and independent practitioners on the current pulse of the PR and communications job market. Topics for discussion include staffing and business updates, a general overview of the hiring market, and a look at what’s next for the field.

SPEAKERS

Andrea Holland
Founder, Remote PR Jobs
www.remoteprjobs.com/about

Suzanne Block
Senior Director of Emerging Technology Group, Head of West Coast Operations
Merritt Group

Tess Finkle
Founder, Metro Public Relations
https://www.linkedin.com/in/tessfinkle/

MODERATOR

Stacy Schwartz
Independent Public Relations Strategist and Consultant;
Chair PRSA-LA Independent Practitioners Alliance (IPA)
https://www.linkedin.com/in/stacyschwartzpr/

The session is sponsored by Remote PR Jobs and is being put on by PRSA-LA’s IPA Group. RemotePRJobs is the #1 remote jobs resource for PR professionals. Discounts on the weekly newsletter and website membership that shares 30+ remote PR and Communications jobs every week will be offered for every participant. Jobs are project-based, part-time, and full-time in a variety of industries.

PRSA-LA Members- Free admission
Non-members- $10

REGISTER HERE

APRs Speak: Black Men Discuss Ethics, Equity & Inclusion
2020-09-02 09:00 - 10:00
APRs Speak: Black Men Discuss Ethics, Equity & Inclusion
Wednesday, September 2, 12:00 – 1:00 PM EST
For September Ethics Month, the PRSA Board of Ethics and Professional Standards (BEPS) invites you to this free webinar for PRSA members. This is in conjunction with BEPS’ monthly First Wednesday Ethics Officer Webinars.
Four Accredited black men share PR Ethics Code applications.
– Learn strategies such as applying PR Ethics Code Values of Independence, Fairness, and Advocacy for workplace inclusion.
– Brainstorm how your chapter may be more proactively inclusive with board nominations, membership recruitment, and Accreditation courses.
APRs: Earn .5 CE Credit!
Please, invite your chapter president.
About the Panelists:
• @Brandon Wilson, APR, President & CEO, WilBron, Inc.- With 18 years of communications experience, Brandon is the first black man in Alabama PRSA to earn Accreditation, and one of the first black men to serve as a PRSA chapter president.
• Roszell Gadson, APR, public affairs specialist, State Farm – After more than a decade as a TV reporter, Roszell transitioned to corporate public affairs 12 years ago. He provides national external communication strategy and support for several State Farm companies including State Farm Life Company, State Farm Bank, and State Farm Credit Union, and is an operations spokesperson for AL, GA, TN, MS, LA and AR.
• @Cedric Brown, APR, columnist, “D&I Explained,” PRSA’s Strategies & Tactics and a digital strategist – Cedric has 9 years experience across sectors and has been published on diversity and inclusion issues.
• @Kenn Dixon, MA, APR, Vice President of Communication & Public Relations, Texas Conference of Seventh-day Adventists – Kenn has 18 years of marketing communications experience, is a U.S. Marine veteran, and an ordained pastor.
To participate:
Join the Zoom Meeting: zoom.us/j/9813200346
Password: [REDACTED]
If you cannot participate on September 2, this webinar will be recorded, and posted to the Ethics in Communications community library, under 2020 webinars.
Bring your lunch, encourage your chapter president, and join these 4 Accredited black men leaders for lunch on September 2!

Feeling My PRide Happy Hour
2020-06-29 14:00 - 15:00
PRSA-New York: Feeling My PRide Happy Hour & Networking Event
Monday, June 29 at 2 pm PST
FREE event to members
RSVP now: https://bit.ly/2YywsPA

We are thrilled to invite you to a PRSA-NY event, as we continue to celebrate Pride this month and throughout the year with our Feeling My PRide Happy Hour & Networking Event! You’ll have a chance to network with PR PRide, Media Pros and Trailblazers. We have a fun celebrity appearance with the incredible Carson Kressley – Carson will be joining us in the beginning of the event, so please make sure to arrive early to celebrate with him and the rest of our partners below!
All are welcome to join us on Monday, June 29 at 5pm ET for this FREE event, as we will highlight ways to come together and support by collaboration, sharing best practices, media pitching tips, and discussing recent relevant campaigns showcasing the amazing work over the years and recently. PRSA-NY launched Feeling My PRide to better serve our LGBTQI+ community within PRSA-NY and those outside of the organization, to encourage inclusivity and belonging within PRSA-NY and beyond throughout the PR and media communications industry as a whole.
We are excited to showcase Feeling My PRide Trailblazers to celebrate Global Pride within the PR and communications industry. The intention behind this initiative is to encourage PR and media professionals to lift each other up, come together and celebrate PR and marketers who have done an incredible job over the years supporting the LGBTQI+ community. Wit that said, we are absolutely honored to have partners including the Black Public Relations Society New York chapter (BPRS-NY) and the Hispanic Public Relations Association New York Chapter (HPRA-NY.) This includes Tracey Wood Mendelsohn, President & CEO of BPRS-NY and Erika Sanchez, President of HPRA-NY. We are also looking forward to having our partners across the PRSA network joining us for this special event including PRSA OC, PRSA Los Angeles, PRSA Dallas and PRSA National Capital Chapter.
Our co-hosts for the evening include Martin Tettey, PRSA-NY’s D&I Co-Chair and Loren Antonio Durán, Account Supervisor at Finn Partners and Board Director of HPRA-NY. What’s more, we have special guests including, GLAAD’s Chief Communications Officer, Rich Ferraro and Igee Okafor, Founder & Editor-in-Chief of BOND OFFICIAL. Feel free to spread the word – invite friends and colleagues! Be sure to have a delicious cocktail or mocktail as Loren and Rich lead us with a special cheer and toast to Feeling My PRide. Follow along on social by using #FeelingMyPRide and #PRSANY on Twitter and Instagram.
RSVP now: https://bit.ly/2YywsPA
More info, contact Kellie Jelencovich, President, PRSA-NY: kelilake@gmail.com

Travel Talk: Driving Our Destinations
2020-06-25 16:00 - 17:00
Join us on Thursday, June 25 for Travel Talk: Driving Our Destinations: Communication Strategies to Welcome Travelers in 2020

About this Event

Tourism Talk: Summer 2020 is here! How are Southern California’s prime destinations welcoming travelers back?
Summer kicks off next week and Southern California destinations are getting ready to reopen to travelers once again. Knowing drive markets will take center stage as travel recovers, PRSA-LA is proud to offer a leisure, business, and destination industry roundtable “Driving Our Destinations: Communication Strategies to Welcome Travelers in 2020.”
Designed for marketing and communication professionals in travel, tourism, entertainment, and hospitality, this event will offer smart strategies and insights to plan your own post COVID-19 reopening strategies.

FEATURED PANELISTS
Julie Wagner, CEO, Beverly Hills CVB
As CEO, Julie Wagner leads the Beverly Hills Conference & Visitors Bureau (BHCVB) and guides the strategy, development, and implementation of the office’s efforts in positioning Beverly Hills as a modern, glamorous, and world-class destination for those seeking the pinnacle of luxury. Calling on more than 25 years of experience in hospitality marketing, Wagner, along with BHCVB’s Board of Directors which consists of some of the leading business owners and managers in the city, directs a global marketing strategy with a focus on the United States, China, UK, Australia, India and the Middle East, with BHCVB participating in the full International Luxury Travel Market global portfolio. Her efforts encourage tourism and commerce, providing unparalleled opulent experiences while supporting local businesses and encouraging the brand innovations and concept evolutions that entice visitors to return.
Mark Rudyk, Executive Director, Visit Carlsbad
An expert in traditional and online marketing, Mark Rudyk offers over 15 years of expertise in branding and destination marketing, print design and production to digital/web programming and project management. Mark leads the integrated marketing campaign for Visit Carlsbad, and leverages multiple digital & traditional platforms in an ever-changing and evolving technological marketing landscape.
Jenny Wedge, Director of PR & Community Relations, Travel Costa Mesa
With over 15 years of experience in media relations, crisis communications and strategic planning, Jenny Wedge leads the communications and public relations effort for Travel Costa Mesa to drive awareness, visitation and to support the destination’s overall business goals. A long-time member of PRSA and former president of OCPRSA, Jenny has worked with leading destination such as Newport Beach, Orange County Visitors Association, City of Orange, and others.
Ryan Becker ,Vice President of Communications, Visit California
Ryan Becker is the vice president of Communications for Visit California. He leads the team responsible for developing communications strategies that promote Visit California’s mission to cultivate demand for the California brand. These strategies encompass corporate communications, media relations, industry relations and public affairs initiatives.
MODERATOR: The panel will be moderated by recognized Travel Writer Author, Sucheta Rawal.
Sucheta Rawal is a travel expert with a mission to raise awareness of the world through meaningful travel and cultural understanding. Drawing from her own experience of traveling to 100 countries across 7 continents, Sucheta speaks to businesses on how to make travel sustainable, accessible, and profitable. She is the Founder and Executive Director of Go Eat Give, as well as a freelance travel writer for CNN. Named one of the Top 30 Most Influential Travel Bloggers in The World, 40 Under 40 Best and the Brightest in GA, and Top 5 Cultural Bloggers in the World, Sucheta is an award-winning food and travel writer, cooking instructor and philanthropist. Originally from India, Sucheta started discovering the world when she moved to United States at the age of seventeen.

Crisis Webinar Series- Media Relations Before, During, After a Trial
2020-06-04 16:00 - 16:30
Crisis Webinar Series-Media Relations Before, During, After a Trial

Powerhouse attorney Bart Williams, honored by numerous outlets for his skill as a litigator, joins us to discuss how he handles media relations during before, during and after trial. Bart has been lead attorney for some of the highest profile lawsuits in the nation and will share his vast experience with us on best practices and some helpful tips.

NATIONAL: Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
2020-05-28 18:00 - 19:00
In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation before them, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news, information and other content. Gen Z also does not respond to traditional marketing and advertising. This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to effectively communicate and collaborate with this cohort.

Presenter

Mark Beal, managing partner, Taylor Communications Inc

Mark Beal is a seasoned public relations practitioner and a full-time Professor of Practice in Public Relations in the School of Communication and Information at Rutgers University. It was his Gen Z students at Rutgers who he collaborates with daily who inspired him to author Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media. Mark regularly delivers Gen Z keynote speeches featuring his quarterly nationwide survey data and insights to conferences, corporations, organizations, and agencies.

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.

REGISTER ONLINE
FREE TO MEMBERS
Non-Members: $200

Crisis Webinar Series - Handling Crisis PR Across Various Languages
2020-05-28 16:00 - 17:00
Crisis Webinar Series-Handling Crisis PR Across Various Languages
Thursday, May 28 @4 pm: Handling Crisis PR Across Various Languages

Thursday, May 28@4 pm:﻿ Handling Crisis PR Across Various Languages
Yurina Melara, Multiethnic Media Strategist for Covered California, will talk about how to communicate in-language with different communities, especially during crisis. Getting the word out in a crisis is hard enough without having to translate it into as many languages as we have in California.

Crisis Webinar Series – Daily News Coverage in a Pandemic. What’s It Like to Cover Daily News, Including Politics, for a City in Chaos?
2020-05-22 10:00 - 11:00
Crisis Webinar Series IV – Daily News Coverage in a Pandemic: What’s It Like to Cover Daily News, Including Politics, for a City in Chaos?
Claudia Peschiutta, a news radio veteran in Los Angeles, will talk to us about what it is like to cover the daily news in a city facing the worst recession since the Great Depression and worst viral outbreak since the Spanish Flu.
Register Today: $15 per webinar
Portion of proceeds will benefit L.A. Food Bank.

NATIONAL: Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
2020-05-19 18:00 - 19:00
Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the PR efforts across multiple channels, today’s PR teams have an opportunity to send clear, consistent and complementary messages to assist with business conversions or control the messaging and corporate reputation in a controversial and politically charged environment.
This webinar is designed to help the participants work the key groups across corporate communications, brand, social and digital groups, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation.
By the end of this webinar, participants will be able to:

Identify the C-suite’s strategic imperatives and ask the right key business questions.
Establish which key stakeholders are reached via PR and social, digital and influencer outreach channels.
Develop the list of questions that will help identify goals and KPIs per channel; know the difference between metrics and KPIs.
Understand the limitations and opportunities that various tools present.
Learn how to bring different sources of data together in one place in order to tell a complete story.

Presenter

Lusine Kodagolian, Stratint Research LLC

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.

REGISTER ONLINE
FREE FOR MEMBERS
Non-Members: $200

Crisis Webinar Series - How COVID-19 and Other Crisis-Related Lawsuits Are Covered by the Press
2020-05-14 16:00 - 17:00
Crisis Webinar Series: Crisis Litigation – How COVID-19 and Other Crisis-Related Lawsuits Are Covered by the Press
Thursday, May 14 @4 pm

Thursday, May 14 @4 pm:﻿Crisis Litigation- How COVID-19 and Other Crisis-Related Lawsuits Are Covered by the Press
Amanda Bronstad, a long-time reporter in the business and legal spaces, will discuss how reporting is changing during this crisis. She will also lend her insight into how lawsuits create crisis PR situations that are extremely unique to manage and respond to.

NATIONAL: Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
2020-05-12 18:00 - 19:00
Join marketing and media maven Shanita Akintonde as she shares her signature presentation, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view” on what the best brands do to remain on top and how you can do the same.
Known on the campus of Columbia College Chicago for academic lectures that are grounded in research and framed in COLOR, Akintonde is a three-time Excellence in Teaching award finalist. This 20-year teaching vet is a successful former advertising and PR practitioner whose client base included McDonald’s, Coca-Cola and Sprite. She is currently the executive vice president of branding for UJAMAA Construction, Inc., builders of the Obama Presidential Center in her hometown of Chicago. She also chairs the PRSA Diversity and Inclusion Committee.
Attendees will leave this webinar infused with intellectual ice cream and chock full of communication cotton candy, all drawn from both theoretical and practitioner-based evidence. Akintonde utilizes case studies, research and interview material from leading agency CEOs that capture best practices for building a brand. This is a definite you-don’t-want-to-miss PRSA learning webinar!
By the end of this webinar, participants will be able to:

Identify your niche and determine target market needs.
Better manage consumer perceptions about your brand.
Put branding tactics to use in order to elevate/build your career.

Presenter

Shanita Akintonde, MBA, associate professor, Columbia College Chicago

Akintonde, MBA, M.Ed., DTM is a professor in The School of Media Arts at Columbia College Chicago and Interim Program Director, Culture Race & Media in the Cinema & Television Arts Department. A 25 year member of PRSA, she is the first recipient of the PRSSA Multicultural Student Scholarship.

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.

REGISTER ONLINE
FREE FOR MEMBERS
Non-Members: $200

Crisis Webinar Series I: How LA Media and PR Professionals Are Handling a Once in a Century Crisis
2020-05-03 16:00 - 17:00
Crisis Webinar Series I: How LA Media and PR Professionals Are Handling a Once in a Century Crisis.
This is the first of the 5 webinars in the PRSA-LA’s Crisis Communications Webinar Series scheduled for the next few weeks. For more info, visit www.prsala.org.
In this first webinar, BRENDA DURAN, Deputy Executive Officer, Communication & Media Services from the LA County Executive Office of the Board of Supervisors will be discussing the challenges municipalities are facing when it comes to communicating with its various publics during a crisis that was unexpected and seems to change daily.
Register Now:
Webinar I: $15 per person
All 5 Webinars: $50 per person

NATIONAL: Change Management: What Agency Leaders Are Doing to Navigate the New Normal
2020-05-01 17:00 - 18:00
COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation, in the present, agencies and communication departments are working through the “new normal” and its challenges to maintain the health of their business and keep clients/brands relevant.
In this PRSA Entertainment and Sports Section sponsored webinar, industry leaders will share how their organizations have adapted to work through the COVID-19 crisis and tailored business and communication strategies to succeed.
Speakers

Don Epstein
Partner @United Talent Agency
Epstein has spent over 40 years as a leader in the lecture industry, founding Greater Talent Network in 1981, prior to its acquisition by UTA in 2017, to promote intellectual, political, and cultural icons from Attorney General Janet Reno and Tom Wolfe to Michael Lewis and Billy Beane on the speaking circuit. During this time, Epstein’s knack for recognizing talent on the cusp of hugely successful, multi-faceted careers cemented GTN as one of the country’s most prestigious speakers bureaus. Recognizing GTN’s influence on the lecture business as well as its status as a launching pad for some of the most exciting new voices in broadcasting, literature and entertainment, United Talent Agency acquired the company, utilizing Epstein’s experience to further expand its roster and reach to include such figures as Tyra Banks, Lloyd Blankfein, Terry Crews, Governor John Kasich, Norah O’Donnell, and many more.

Danny Martoe
President @CSE
Martoe is the President of CSE overseeing all verticals including representation of professional and collegiate coaches & management, news & sports media talent and partnership marketing initiatives. Before joining CSE, Martoe was a business manager at the entertainment accounting and business management firm Nigro, Karlin, Segal, Feldstein & Bolno where he was responsible for his client’s tax, financial and life management needs. Previously, Martoe served as the VP of Development at Relatively Media as well as Vice President at Rosenhaus Sports Representation where he helped manage the careers of over 500 professional athletes. Martoe also worked at UBS Financial Services Headquarters Branch in New York City where he held both series 7 & 65 securities licenses. Martoe graduated with a bachelor’s degree from West Virginia University and received his MBA from the University of Miami. He is also a licensed MLB, NFL & US Soccer certified contract advisor.

Christine M. Barney
CEO and Managing Partner @rbb Communications
Christine M. Barney is CEO and managing partner of rbb Communications, a four-time national Agency of the Year award winner. rbb is a leading integrated communications agency that offers media relations, digital marketing, influencer engagement, corporate communications, reputation and social media management and creative services/advertising. Specialty practices include consumer, health, entertainment, luxury lifestyle, professional services, real estate and travel. Barney has developed multifaceted marketing communications programs for a variety of brands including DHL Express, M&Ms, Hilton Hotels, Jackson Health System, The Adrienne Arsht Center for the Performing Arts and Florida Power & Light. She is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion.”

REGISTER ONLINE
FREE TO MEMBERS

NATIONAL: Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
2020-04-30 18:00 - 19:00
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of these situations, and in particular, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of the Covid-19 pandemic.
The first part of the webinar will look at why we should stop using the word “crisis,” but instead focus on reputation management as being the key to all of the work you do — every day. The success of issues management is often correlated to the amount by which your organization has prepared for issues before they arise and how a PR team is able to harness the strength of existing journalist relationships.
The second part will look at how to keep your cool when issues arise, and in doing so how to make sure best practices remain intact and you can steer the ship. Talking from firsthand experience as a lawyer and communications adviser, the webinar will look at how to manage and organize internal and external stakeholders when issues arise.
This will include how to navigate the interplay of stakeholders in issues management, understand the roles different teams play (risk, compliance, legal, C-suite) and communicate outcomes/results effectively back to the board during and after a crisis so they can understand the impact issues have had, and the successes secured by the team.
In particular, the webinar will focus on how businesses and organizations have responded to the Covid-19 outbreak, examining some of the challenges they have faced, and drawing out the key learnings and best practices that have been put in place to help navigate this unprecedented scenario.
By the end of this webinar, participants will be able to:

Understand the theory and application of the fundamental principles of issues and reputation management for both traditional, digital and social media.
Learn how preparation makes or breaks good reputation and issues management, and makes working with journalists easier.
Understand how to take the “panic” out of issues management, and how to effectively manage stakeholders calmly, and ensure best practice remains, rather than going into crisis mode and regretting snap decisions later.
Understand how to navigate the interplay of stakeholders in issues management, understand the roles different teams play (risk, compliance, legal, C-suite) and communicate outcomes/results effectively back to the board.

Presenter

Benjamin Thiele-Long, Cognito

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.

REGISTER ONLINE
FREE FOR MEMBERS
Non Members: $200

PR Employment During COVID-19. Who’s Hiring? Who’s Firing?
2020-04-23 12:00 - 12:30
Join PRSA-LA and PR Talent as we discuss the current job market in PR. With some industries booming, others being hit with layoffs, and a surge in crisis and corporate communication as plans change and evolve, what is the current state? We’ll also discuss how can you use this time to boost your personal profile and refine your skills so you can emerge from quarantine ready to land your dream job.
Register for this Event by click here.

NATIONAL: Social Media and Effective Reputation Management in a Time of COVID-19
2020-04-21 18:00 - 19:00
With roughly 3 billion social media users worldwide as of 2020, social media is a dominant arena in which the battle for protecting reputations is won or lost. In this webinar, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Case study examples from this current global crisis will be explored to reveal best practices and what is best avoided in crisis communication on social media.
By the end of this webinar, participants will be able to:

Determine the elements of social media that can be most threatening during a crisis and why.
Determine the elements of social media that can be most helpful during a crisis and why.
Leverage these elements effectively to protect or enhance trust and confidence among those who matter.
Understand how to respond effectively to critical or negative questions / comments from stakeholders.

Presenter

Holly Helstrom, associate, Logos Institute

Holly Helstrom is an associate at Logos Consulting Group and fellow at the Logos Institute for Crisis Management and Executive Leadership. She advises clients across many industries on effective crisis response.
In addition, Holly researches, designs, and presents in-depth case studies that bring to life the principles and best practices that comprise Logos Institute’s curriculum. Through meticulous research and thoughtful curation, Holly elevates and enriches the firm’s case study and learning library, which creates a more vibrant experience for Logos clientele. Her research areas of interest include reputation and crisis management on social media, gender and leadership, and the intersection of ethics, society, and technology. Holly also has expertise in conceptualizing, creating, and implementing crisis simulation scenarios tailored to challenge and strengthen clients’ crisis evaluation and response skills.

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.

REGISTER ONLINE.

PRSA Members: FREE!
Nonmembers: $200

How Agencies Are Embracing, Changing and Adjusting to COVID-19
2020-04-14 16:00 - 16:30
Joe Marchelewski, 2020 PRSA-LA President, interviews Stefan Pollack, President, The Pollack Group and PRSA-LA Past-president.
Register for this Event by click here.

IPA Education Series: A Roadmap to California's New AB 5 Webinar
2020-03-26 12:00 - 13:00
A Roadmap for AB 5:
California’s New Law on Worker Classification
A new state law which rewrites the rules of freelance work recently took effect in California, causing confusion among the many workers who earn their living as independent contractors in the Los Angeles creative economy. While much of the discussion leading up to the passage of AB5 focused on gig companies like Uber and Lyft, the new legislation which prevents many companies from claiming workers are independent contractors has caused widespread confusion and fear amongst many industries.
Join us for this free webinar.
Registration information to come.

PRSA-LA Supports the 57th Annual International Cinematographers Guild Publicists Awards Luncheon
2020-02-07 11:00 - 15:00 | The Beverly Hilton, 9876 Wilshire Boulevard, Beverly Hills, CA, 90210, United States
57th Annual International Cinematographers Guild Publicists Awards Luncheon
This is a special offer to PRSA-LA EPPS and Entertainment and Sports Section members.
The awards show honors excellence in publicity and promotion for motion pictures and television programs. Don Mischer will receive the Lifetime Achievement Award. Anthony and Joe Russo will be honored as Motion Picture Showman of the Year while Ave DuVernay will receive the Television Showman of the Year Award.
PRSA-LA Members in good standing can purchase a single ticket for $85 or bring one guest for a total of $170. (Purchased elsewhere, Nonmember single ticket price is $175.)

No refunds for this event.
Deadline to register is Wednesday, January 29

Organizer PRSA-LA

STATE OF THE STATE: Tweet, Like and Share:How Social Media Has Disrupted Public Relations
2020-02-06 18:00 - 21:00 | WeWork, 5792 Jefferson, Los Angeles, CA, 90016, United States
STATE OF THE STATE. Tweet, Like and Share:How Social Media Has Disrupted Public Relations
In just over a decade, the field of public relations has been turned upside down. Various aspects of technology and communication advancements led to this, but perhaps none more than the growth and popularity of social media. Social media not only changed how and when people interact, but is now a viable channel of communication used to promote one’s work, message, publicity appearances and more. However, with the access to social media just one click away, is it all too much? And what’s to come in the world of social media as we discover ways to stand out in a cluttered online world?
Join us for our State of the State: Tweet, Like and Share: How Social Media Has Disrupted Public Relations panel featuring social media rock stars and disrupters within the world of marketing and public relations.

Networking Reception @ 6 p.m., Panel Discussion @ 7 p.m. Parking $24 at WeWork Parking Garage
*Metered parking is also available along W Jefferson Blvd. and La Cienega Blvd.

Cocktails & Candy Canes: A PRSA-LA, HPRA-LA, and CAPIO Holiday Party!
2019-12-04 18:00 - 22:00 | Treehouse Rooftop, 686 North Spring Street, Los Angeles, CA, 90012, United States
Come celebrate the holidays with PRSA-LA, HPRA-LA & CAPIO

PRSA's Intersections Conference
2019-11-13 09:00 - 17:00 | Skirball Cultural Center, 2701 N. Sepulveda Blvd., Los Angeles, CA, 90049, United States
Hear how, why and what’s next from speakers from ESPN, Amazon Prime Video, CNN, LA Times, and more at PRSA’s Intersections Conference at Digital Hollywood.
• Immerse yourself in learning the latest technologies for the communications professional
• Be inspired by nationally known experts and speakers
• Meet the movers and shakers of Technology, Hollywood and the Sports Industries
• Connect with media and network with marketing and public relations pros
Special discount for PRSA, PRSSA and Young Professionals Members
PRSA members: $195 (SAVINGS of $155)
PRSSA & Young Professionals: $25
(Non-Members Also Pay $195 Courtesy of PRSA)
Space is Limited and May Sell Out!
Click here to register before all seats are gone!
