PRSA-LA

Crisis Communications Workshop: What to do Before, During and After a Crisis
2018-11-07 08:30 - 12:00 (America/Los_Angeles) | Olympic Collection, 11301 W. Olympic, Los Angeles, 90025, United States
Sponsored by Porter Novelli
In today’s fast-paced media environment, crisis management has become increasingly difficult—and more important than ever. PRSA LA is offering expert insight through a Crisis Communications Workshop, where masters of the trade, from Chipotle, LAPD, Univision and more, will provide practical tips on preparing and managing crises.
The workshop will take place on Wednesday, Nov. 7 at Olympic Collection (11301 W. Olympic, Los Angeles, CA) from 8:30 a.m. – noon. The workshop will be split into three sessions (Before a Crisis, During a Crisis and After a Crisis) and will feature the following crisis communications experts:
Howard Bragman: Howard Bragman has over 30 years of experience in public relations, with expertise in entertainment publicity and crisis communications. Bragman founded LA Brea Media, which works with talent, entertainment companies, brands, causes and digital entities. In addition to his agency work, Bragman was an award-winning adjunct professor at the University of Southern California's Annenberg School for Communications and is the author of the bestselling book, "Where's My Fifteen Minutes?
Sean Smith: Sean Smith is the executive vice president of corporate crisis communications at Porter Novelli, where he works with clients like the Almond Board of California and the National Honey Board. Before Porter Novelli, Sean worked at the U.S. Department of Homeland Security (DHS), where he served as assistant secretary for public affairs. While at DHS, Smith helped lead the Obama administration's public response to the H1N1 outbreak, border violence in Mexico, attempted terrorist attacks, the Gulf of Mexico Oil Spill and dozens of other breaking news incidents.

Quality Time with PR Minds
2018-11-03 08:30 - 12:30 | RAND Corporation, 1776 Main Street, Santa Monica, 90401, United States
This annual community service event gives PR and marketing professionals (members and nonmembers alike) the opportunity to provide free counsel to local organizations facing communications issues. Just a few hours of your time can have a big impact!

USC Relevance Report Launch Event
2018-11-01 17:30 - 19:00 | Annenberg Hall, 3630 Watt Way, Los Angeles, CA, 90089, United States
The USC Center for Public Relations is launching its 2019 Relevance Report with a networking reception and discussion panel on Thursday, November 1.
Join CPR director Fred Cook (Chairman, Golin), Board of Advisors members and Annenberg public relations students for a networking reception beginning at 5:00 p.m., followed at 6:30 by a panel discussion about the Center’s annual collection of essays that examine issues impacting the communication field and predict future trends. Fred Cook will lead a discussion of current issues with CPR board members, followed by Q&A. Free copies of the 2019 Relevance Report will be distributed. The event is in Wallis Annenberg Hall (ANN) on the USC campus.
Admission is free for industry professionals – RSVP required. Parking at USC is $12; note that Lyft can drop you directly at Wallis Annenberg Hall. Campus map here.
More information at http://annenberg.usc.edu/relevance.

IPA Justice League Matchmaking Event
2018-10-25 11:30 - 13:30 | Taix French Restaurant, 1911 Sunset Boulevard, Los Angeles, CA, 90026, United States
Independent practitioners: you are not alone! It’s another unique event from the PRSA-LA Independent Practitioners Alliance (IPA). Get matched up with other practitioners so you can pursue larger clients and rewarding opportunities. Facilitated by Jessica Payne, founder of Strategy For Impact and PRSA-LA board member. Register here.

PRISM Awards
2018-10-17 19:00 - 22:00 | Taglyan Complex, 1201 Vine Street, Los Angeles, CA, 90038, United States
Join us for PRSA-LA’s signature event, the PRism Awards, which honors the best in strategic public relations & communications programs and tactical execution by PR professionals throughout greater Los Angeles. The winners will be announced at the PRism Awards ceremony on Wednesday, October 17, at the Taglyan Complex in Hollywood.
In addition to the judged awards, special awards will include the Joseph Roos Community Service Award, Best in Show, and the President’s Award. PRSA-LA also recognizes a Public Relations Professional of the Year and Communications Team of the Year.
This year, PRSA-LA is also celebrating its 70th Anniversary and guests can expect a magical celebration with colleagues across the industry.

Netflix Hosted Mixer
2018-08-23 18:30 - 21:30 | Sunset Bronson Studio – Stage 4, 1455 N Van Ness, Los Angeles, CA, 90028, United States
Netflix: Behind the Streams – A Networking Event

Sponsored by PRSA, BPRS, HPRA and ColorComm

Dealing with Difficult Clients
2018-08-09 12:00 - 13:30 | Taix French Restaurant, 1911 Sunset Boulevard, Los Angeles, CA, 90026, United States
Challenging clients often show up as difficult before a contract is signed. Spot the signs, know how to protect yourself and set yourself up for success, while setting boundaries and managing expectations.
Join us for this exclusive Independent Practitioners Alliance event and hear the dos, don’ts and “watch outs” for managing difficult clients from three industry veterans who have run and worked at big agencies and led in-house departments and now have their own businesses.

Moderator
Judy Johnson, founder of The Brand Partnership

Panelists
Karsha Chang, founder of Karsha Chang PR

Kirk Stewart, CEO of KTStewart

Advance registration required for guaranteed attendance.

TO PURCHASE TICKETS, GO TO OUR EVENTBRITE PAGE.

Intersections Conference
2018-08-09 - 2018-08-10 | Anaheim, CA, Anaheim, CA, United States
PRSA is thrilled to announce an all-new professional development event, the InterSections Conference.
So many professionals in the PRSA family have focused their careers on financial, technology, entertainment and sports communication. PRSA maintains individual Professional Interest Sections to provide custom benefits for these practitioners, and, for the first time ever, PRSA has designed a conference to cultivate in-person learning and networking for professionals in these industries.
The PRSA InterSections Conference will feature three distinct Learning Tracks with programming specifically tailored for the needs of technology, financial, entertainment and sports communicators. Attendees will select their Learning Track during the registration process, and will join a series of breakout sessions curated by leaders in each industry. The program will also bring attendees together for shared general sessions and networking.
By emphasizing how the work of PR professionals can intersect across industries, the conference aims to provide an enriching atmosphere to elevate and enhance your practice.
2018 PRSA InterSections Learning Tracks:

Financial Communications
Entertainment and Sports
Technology

Ready to join the conference conversation? Check out #PRSAInterSections.

Media Training – Best Practices for Getting Story Placements
2018-07-31 18:00 - 20:00 | Cision, 1450 2nd Street, Santa Monica, CA, 90401, United States
Four seasoned professionals will be doing a 90-minute, intensive training session on how best to effectively pitch media outlets, from traditional to alternative and new media.
Attendees will learn how to take an idea, turn it into a pitch that journalists will respond to, find and effectively target reporters and then pitch the story to turn it into a hit or campaign. You’ll get some expert tips and hear some interesting real-world examples of how these professionals put their knowledge and skill into action. Young professionals are encouraged to attend, as well as anyone who wants to hear how other media relations professionals make their secret sauce.
Speakers:

Melissa England, Finn Partners, Associate Vice President – Moderator
Joe Marchelewski, Juris Productions PR, Sr. Account Manager – Crafting a pitch
Brian Lubocki, Cision, Director, Agency Relations & Key Accounts – Approaching journalists and creating effective media lists
Sarah Ingram, Golin, Senior Vice President/Executive Director, Media – The act and art of pitching

Cost:

$35 – Member (PRSA-LA, BPRS, HPRA, SPJ/LA)
$45 – Non member/Guest
$25 – 5+ Registrants

TO PURCHASE TICKETS, GO TO OUR EVENTBRITE PAGE.

ConneXions Networking Mixers at 4 Locations
2018-06-28 18:00 - 20:00 | CA
PRESENT

ConneXions
Networking Mixers at 4 Locations
Thursday, June 28, 2018
6-8 pm

PRSA-LA and BPRS-LA invite you and your colleagues to drop by one of the ConneXions Mixer locations below for an opportunity to network with other communications professionals in LA. No cost but advance RSVP required. This event is open to members and non-members.
In today’s business climate, networking isn’t just smart – it’s a MUST!
Bring your business cards and let’s network!
Most locations will have:
● Complimentary Appetizers
● Door Prize Drawing
● A Free Drink for the First 10 People to Arrive!
Non-Hosted bar. Post-mixer dining is encouraged to support the establishments graciously welcoming
PRSA-LA and BPRS
Please RSVP in advance.
Choose a location below and RSVP directly to the ConneXions host listed

WEST LA: Rush Street, 9546 Washington Blvd, Culver City, 90232 (outdoor patio) http://rushstreetculvercity.com/
Parking: Valet $10, or nearby lot $4
Co-Hosts:
RSVP: Dave Barthmuss, Principal, Advotocracy; PRSA-LA Vice President/Secretary dave@advotocracy.com
Melissa England, Associate VP, Finn Partners
John Novaria, Principal, Novaria Communication
James Wetmore, Executive VP & Health Practice Lead for Weber Shandwick
—
HOLLYWOOD: Soul Restaurant & Bar, 7046 Hollywood Blvd., LA 90028 https://soulhollywood.com/
Parking: $10 Validated Valet at the Roosevelt Hotel, enter from the back of the hotel on Orange. Another closer option is the restaurant-adjacent parking structures on Sycamore for $15. Street parking is limited but available – just make sure to read the signs carefully!
Co-Hosts:
RSVP: Rita Tateel, President, The Celebrity Source; PRSA National Chair Professional Development Committee rita@celebritysource.com
Sallie Olmsted, APR, Public Relations Consultant, Former Executive VP Rogers & Cowan
Shawn Smith, Senior Communications Consultant, Warner Bros. Consumer Products; President, BPRS-LA; President-Elect, PRSA-LA
—
DOWNTOWN LA: Harbor House, 1000 Wilshire Blvd., L.A. CA 90017 — Enter 7th & Francisco (outdoor patio) http://harborhousedtla.com/
Parking: $7
Co-Hosts:
RSVP: Joe Marchelewski, Senior Account Manager, Juris Productions PR joe@jurisproductions.com
Julie Battaglia, Principal, Battagila Public Relations
—
LONG BEACH: Gladstone’s Long Beach, 330 S. Pine Ave., Long Beach 90802 http://www.gladstoneslongbeach.com
Parking: (with validation for first 2-hrs.) Valet $8; Pike Parking Structure and Aquarium parking free
Co-Hosts:
RSVP: Holly Ferris, President, Ferris Communications holly@ferriscomm.com
Marisol Barrios, MSPA, APR, Senior Director of Communications and Marketing, Hillsides
Linda Martin, APR, Partner, Porter Novelli

Thank you to our ConneXions sponsors:

PR Ethics & Practices in the Entertainment Community
2018-05-17 08:30 - 10:00 | ICG Conference Room, 7755 Sunset Blvd., Los Angeles, California, 90046
Description
As the lines blur between editorial, social media and user generated (UGC) content channels, Public Relations professionals in Entertainment are challenged to engage with their audiences while balancing their ongoing relationships with their media counterparts. With recent examples of data abuse in social media, the need for trust in media has never been more important. Now is the time to examine the ethical issues and standards for the very fluid times we currently operate in. The PRSA is dedicated to supporting this challenge with extensive resources available online to “uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity.”
This inter-disciplinary session will explore the following questions:

What is different in the digital age in the relationship between Public Relations and the Press?
What are best practices for Public Relations to use social media as a tool with transparency.
What are examples of improper practices and their consequences.
What is the responsibility of the PR practitioner in dealing with alleged illegal actions by a client or employer?

Schedule:

8:30 to 9:00 Refreshments
9:00 to 10:00 Panel and Q&A

Panelists:

Debra Birnbaum, Executive Editor, TV, Variety
Tim Molloy, Executive Editor, The Wrap
Karen North, Ph.D., Professor of Digital Social Media, Director, Annenberg Program on Online Communities USC Annenberg School. Bio
TBD: PR Practioner

Moderator:

Rick Markovitz, President, Weissman/Markovitz Communications

RSVP Instructions:

FREE with advance reservations for PRSA/PRSSA/EPPS Members & ICG Publicists
$20 Non-members pre-pay by credit card
$25 Members and Non-members the door — checks or credit cards only

Save the Date! PRSA Western District Conference 2018
2018-04-12 08:00 - 2018-04-13 17:00 | CA
For more information or to register, please click here or on image above. See you in Denver!

At Breakfast With: Southern California Business Journal Reporters
2018-04-04 07:30 - 09:00 | CA
Join us At Breakfast With: Southern California Business Journal reporters. With a city of over 4 million people, the Los Angeles and San Fernando Valley Business Journals help keep the various business communities aware of deals, news, mergers and more. At this event, meet a few of the journalists who have their finger on the pulse of LA’s business culture and learn how to pitch them, what stories they are interested in and more.
Speakers:
• Henry Meier, Managing Editor of the Los Angeles Business Journal
• Helen Floersh, Staff Reporter (Healthcare, Law, Biotech) of the San Fernando Valley Business Journal
• Ciaran McEvoy, Reporter (Real Estate) for the Los Angeles Business Journal
Registration closes Monday, April 2. RSVP now!

Date and Time:
Wednesday, April 4, 2018
7:30-9:00 a.m. (includes continental breakfast)

Location:
Offices of Musick, Peeler & Garrett LLP
One Wilshire Building
624 S. Grand Ave
Los Angeles, CA 90017
Conference room 21A

Parking:
Please plan to arrive in the downtown area by 7:15 to allow time to park and walk. At the building lobby, after checking in with security, please go to the Musick Peeler Lobby. Click here for public parking information near One Wilshire. NO PARKING VALIDATIONS
Cost:
$20 – Member (PRSA-LA, BPRS, HPRA, SPJ/LA)
$30 – Non member/Guest
$10 – PRSSA Student Member

CLICK HERE TO BUY TICKETS

Independent Practitioners Alliance (IPA) Half-Day Business Opportunities Workshop at Lawry's.
2018-03-23 08:00 - 13:00 | Lawry’s, 100 North La Cienega Boulevard, Beverly Hills, CA, 90211, United States
Independents: You want to grow your business, but how can you be sure you’re looking in the right places for new clients and prospecting efficiently?
Back by popular demand, the second annual IPA workshop will give you tools for building your business by looking in the obvious places – and not so obvious ones.
Building Your New Business Pipeline
Prospecting for new clients takes a system, especially for solo practitioners who handle every aspect of the business. What methodologies can indies apply to avoid the erratic nature of business development and instead create a steady rhythm for prospecting? What’s the secret to balancing client workload while bringing in new business? Independent PR practitioners will share key strategies for balancing and maintaining a strong new business pipeline.
Confirmed panelists:

Oralia Michel, Owner, OMAGEN PR
Kathy Vincent, independent communications consultant

Working With Startups
With the LA Chamber of Commerce and Los Angeles Economic Development Corporation promoting an innovation-driven culture in the region, startups represent fertile ground for new business. But what defines a startup? Learn what indies need to know to work with companies in this sometimes volatile sector.
Confirmed:

Emily Barnes, Owner, Symphony PR

Powering Indie Partnerships
You’re already great at promoting others, but what about building your business? This panel of PR experts will share how they’ve successfully formed strategic alliances with other independent PR professionals to land bigger fish. They’ll offer tangible tips on how to position yourself and build lasting relationships with other indies and virtual firms.
Confirmed:

Robert Alaniz, Senior Partner, Milagro Strategy Group
Michael Chee, Media & Community Relations, AECOM

Bring your business cards. There will be plenty of time for networking and questions. Full buffet breakfast (starting at 7:30) and free parking included.
A $5 administrative fee will be processed for cancellations. No refunds after Friday, March 16.
Sign up at: https://www.eventbrite.com/e/independent-practitioners-workshop-hidden-business-opportunities-tickets-43508798989

55th Annual International Cinematographers Guild Publicists Awards Luncheon
2018-03-02 11:00 - 13:00 | Beverly Hilton Hotel, 9876 Wilshire Blvd., Beverly Hills, United States
Special offer for members of PRSA-LA EPPS and the Entertainment and Sports Section for tickets to the 55th Annual International Cinematographers Guild Publicists Awards Luncheon
The 55th Annual ICG Publicists Awards Luncheon will be Friday, Mar. 2 at the Beverly Hilton Hotel. The awards show honors excellence in publicity and promotion for motion pictures and television programs. Dan Fogelman, creator and executive producer of the NBC drama “This Is Us,” will be named Television Showman of the Year. Actor, Director, director Andy Serkis will be honored with the Motion Picture Showmanship Award. Betty White will be presented with a Lifetime Achievement Award.
Date: Friday, March 2, 2018
Time: 11:00 AM Cocktails followed by Awards Luncheon program at Noon.
Location: Beverly Hilton Hotel 9876 Wilshire Blvd., Beverly Hills, CA
Member Price: $85 per ticket. $170. For member plus guest. Additional tickets $170 each for non-members. Limited tickets available at this inside rate.
Key Awards:

Lifetime Achievement – Betty White
Motion Picture Showman – Andy Serkis
Television Showman – Dan Fogelman
Plus – Best Motion Picture and Television Campaign, Unit Still Photography, Press Award, International Media Award and others.

State of the State of PR
2018-01-24 17:30 - 20:00 | Omni Los Angeles Hotel at California Plaza
Relentlessness of Breaking News and Its Impact on the PR Profession
From the president’s middle of the night tweets, to sexual harassment allegations, to non-stop natural disasters, 2017 was a year that made our highly stressful job even more so. No matter your sector, the news is impacting how we do our jobs every day and how we counsel clients/executives/boards.
So what will 2018 look like? Can we expect a new normal of non-stop? Is the state of our industry CRISIS? Join us for a stimulating discussion by a panel of experts as they forecast what’s ahead in 2018.

MODERATOR: Fred Cook, Golin, Chairman of the Board; Director of the Center for Public Relations at USC
PANEL:

Alexander Comisar, City of Los Angeles, Press Secretary for Mayor Eric Garcetti

Alan Nierob, Rogers and Cowan, President Worldwide Entertainment
Terri Hernandez Rosales, NBC4, Vice President Communications and Community Affairs
Ronald Wong, Imprenta Communications Group, Founder and President; PRSA-LA’s 2017 PR Professional of the Year

PURCHASE TICKETS HERE

53rd Annual PRism Awards Dinner
2017-11-29 18:00 - 22:00 | Omni Los Angeles Hotel at California Plaza
Click here to see the complete list of honorees and winners!
Sponsored by:
Princess Cruises
NBC4
Imprenta Communications Group
Golin
Click here for information on advertising and sponsorship.

USC Annenberg Relevance Report 2018 Launch
2017-10-26 17:00 - 19:30 | USC Annenberg School for Communication & Journalism
Please click on the image to make your reservations directly with USC Annenberg School for Communication and Journalism:

At Breakfast With...Los Angeles Business, Transportation and Olympics Reporters
2017-10-18 07:30 - 09:00 | AECOM, One California Plaza 300 South Grand Avenue Los Angeles, CA 90071, 9th Floor, Los Angeles, CA, 90071, United States
With the Olympics coming in 2028 Los Angeles is going to be the focal point of the world once again. From infrastructure to sports to land use to public transportation, there will be a million stories to be told between now and when the Games begin. Come meet reporters from LA who will be covering this beat and learn how best to pitch them, what types of stories they are interested in and how to effectively provide information.
Confirmed panelists:Jerry Sullivan, Editor of the Los Angeles Business Journal
David Wharton, feature sportswriter for the Los Angeles Times
More panelists announced soon!Please plan to arrive in the downtown area by 7:15 to allow time to park and walk. At the building lobby, after checking in with security, please go to the 9th floor/AECOM Lobby. Parking information will be posted soon, but consider using Uber or Lyft or taking the Metro!COST:$20 – Member (PRSA-LA, BPRS, HPRA, SPJ/LA)$30 – Non member/Guest$10 – PRSSA Student MemberRegister below! A list must be sent to building security by Tuesday, Oct. 17. No registrations taken after 12 noon on October 17. No refunds after Monday, October 16. NO WALK-IN REGISTRATIONS FOR THIS EVENT.

This program sponsored by:

At Breakfast With...Los Angeles Business, Transportation and Olympics Reporters/Registration closes at 12 noon Oct. 17
2017-10-18 07:30 - 09:00 | AECOM, One California Plaza 300 South Grand Avenue Los Angeles, CA 90071, 9th Floor, Los Angeles, CA, 90071, United States
Note! NO WALK IN REGISTRATIONS for this program. Registration will close at NOON, Tuesday, October 17.

With the Olympics coming in 2028 Los Angeles is going to be the focal point of the world once again. From infrastructure to sports to land use to public transportation, there will be a million stories to be told between now and when the Games begin. Come meet reporters from LA who will be covering this beat and learn how best to pitch them, what types of stories they are interested in and how to effectively provide information.
Confirmed panelists:
Alan Abrahamson, Founder/Editor, 3 Wire Sports
Jerry Sullivan, Editor of the Los Angeles Business Journal
David Wharton, feature sportswriter for the Los Angeles Times
Julia Wick, Editor in Chief, LAist
AECOM Offices
California Plaza
300 S. Grand Street
Los Angeles, CA 90071
Please plan to arrive in the downtown area by 7:15 to allow time to park and walk. At the building lobby, after checking in with security, please go to the 9th floor/AECOM Lobby. Click here for public parking information near California Plaza. Parking is available at the building for $18 before 9 a.m. NO PARKING VALIDATIONS

COST:
$20 – Member (PRSA-LA, BPRS, HPRA, SPJ/LA)
$30 – Non member/Guest
$10 – PRSSA Student Member
Register below! A list must be sent to building security by Tuesday, Oct. 17. No registrations taken after 12 noon on October 17. No refunds after Monday, October 16. NO WALK-IN REGISTRATIONS FOR THIS EVENT.

This program sponsored by:

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Diversity Dialogue and the Communications Pro
2017-10-04 17:30 - 20:00 | UCLA, 325 Westwood Plaza, Los Angeles, CA, 90005, United States
Fueled by social media, issues surrounding diversity have reached an intensity few of us have experienced and vast numbers of companies and industries have been—or will be—impacted. While there have been improvements in some areas, few organizations can claim they are completely immune to controversy surrounding diversity. The risk can also come from different fronts: employees as in the case of Google, government as in the case of the NFL, or members of the community as seen in recent Hollywood controversies.
Since your ability to recognize trends and risks is imperative regardless of your area of practice, we have put together a panel of experts and thought leaders to discuss diversity in 2017. Learn how shifting trends in how women, people of color, LGBTQ, and people with disabilities are represented in entertainment impact and are impacted by societal attitudes and expectations and what this means for you as a communications professional.
Panelists: Tre’vell Anderson, Reporter, Los Angeles Times Leshelle Sargent, Director of Publicity, Warner Bros. Worldwide Television Philip Sokoloski, Vice President, Integrated Communications, FilmL.A., Inc.; President, PRSA-LA Board of Directors
Moderator: Ana-Christina Ramón, Ph.D., Director of Research and Civic Engagement, Division of Social Sciences, UCLA College of Letters and Science

Location: UCLA Founders Room, James West Alumni Center 325 Westwood Plaza, Los Angeles, CA 90095
Closest parking structure with visitor parking to the James West Alumni Center is lot 4 and lot 8. Please note that due to construction, the entrance to lot 8 is on Charles E Young Drive West. Parking is $12/day or $3/hour. For more information, please go to https://main.transportation.ucla.edu/campus-parking/visitors/pay-station-rates-and-locations.

Register below! Advance reservation required; no cancellations/refunds after Monday, October 2. Can’t attend in person? Please consider sponsoring a student! Purchase a student ticket in your name, then write to mindy@prsala.org with “I sponsored a student” in the subject line. Thank you!

Cancelled - Diversity Dialogue and the Communications Pro
2017-10-04 17:30 - 20:00 | UCLA, 325 Westwood Plaza, Los Angeles, CA, 90005, United States
Please note this program is being postponed to February 2018. A new date will be announced soon. If you purchased a ticket, it will be refunded by October 11, 2017.

Fueled by social media, issues surrounding diversity have reached an intensity few of us have experienced and vast numbers of companies and industries have been—or will be—impacted. While there have been improvements in some areas, few organizations can claim they are completely immune to controversy surrounding diversity. The risk can also come from different fronts: employees as in the case of Google, government as in the case of the NFL, or members of the community as seen in recent Hollywood controversies.
Since your ability to recognize trends and risks is imperative regardless of your area of practice, we have put together a panel of experts and thought leaders to discuss diversity in 2017. Learn how shifting trends in how women, people of color, LGBTQ, and people with disabilities are represented in entertainment impact and are impacted by societal attitudes and expectations and what this means for you as a communications professional.
Panelists:
Tre’vell Anderson, Reporter, Los Angeles Times
Leshelle Sargent, Director of Publicity, Warner Bros. Worldwide Television
Philip Sokoloski, Vice President, Integrated Communications, FilmL.A., Inc.; President, PRSA-LA Board of Directors
Moderator:
Ana-Christina Ramón, Ph.D., Director of Research and Civic Engagement, Division of Social Sciences, UCLA College of Letters and Science

Please note this program is being postponed to February 2018. New date announced soon.

“Experiential PR: What Brands Can Learn From the 2017 Emmy Campaign Season”
2017-09-28 08:30 - 10:00 | International Cinematographers Guild, 7755 Sunset Boulevard, Los Angeles, CA, 90046, United States
Up until this year, most networks simply sent TV Academy members copies of shows for their voting consideration. But in 2017 some very smart communications execs started using experiences for their “For-Your-Consideration” (FYC) campaigns and in so doing reinvented how Emmy campaigning was done.

Savvy PR and marketing pros know that memorable experiences tied to a brand can create positive emotions, which in turn can create bonding and loyalty for the brand. Hear from cutting-edge entertainment PR strategists and award-winning journalists about the tactics and key learnings of experiential PR from this season’s Emmy campaign, with take-away ideas that are also transferable to non-entertainment companies and brands.

Hosted by PRSA-LA and the Entertainment & Sports Professional Interest Section we hope you will join us for what promises to be a very stimulating *panel discussion about how experiential PR can help bring home the gold, Emmy or otherwise.

Space is limited, this may sell out so RSVP early.

*Moderator and Panel to be Announced Soon.

“Experiential PR: What Brands Can Learn From the 2017 Emmy Campaign Season”
2017-09-28 08:30 - 10:00 | International Cinematographers Guild, 7755 Sunset Boulevard, Los Angeles, CA, 90046, United States
Note: Registration CLOSES at 12 NOON on Wed., September 27!
Up until this year, most networks simply sent TV Academy members copies of shows for their voting consideration. But in 2017 some very smart communications execs started using experiences for their “For-Your-Consideration” (FYC) campaigns and in so doing reinvented how Emmy campaigning was done.

Savvy PR and marketing pros know that memorable experiences tied to a brand can create positive emotions, which in turn can create bonding and loyalty for the brand. Hear from cutting-edge entertainment PR strategists and award-winning journalists about the tactics and key learnings of experiential PR from this season’s Emmy campaign, with take-away ideas that are also transferable to non-entertainment companies and brands.

Hosted by PRSA-LA and the Entertainment & Sports Professional Interest Section we hope you will join us for what promises to be a very stimulating *panel discussion about how experiential PR can help bring home the gold, Emmy or otherwise.

Panelists:
Rich Licata, President, Licata & Co.
Liz Shannon Miller, TV Editor, IndieWire
Moderator:
Chris Beachum, Managing Editor, Gold Derby

Please register by NOON, Wed., Sept. 27!

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Independent Practitioners Alliance Luncheon "The Future of the Independent Practitioner"
2017-09-06 12:00 - 13:30 | Taix French Restaurant, 1911 Sunset Boulevard, Los Angeles, CA, 90026, United States
A 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in the region was an independent practitioner. With the rise of the gig economy, that number has steadily increased. But is there enough business out there to support a growing number of indies?

Pulling from a combined 50 years of public relations and PR executive search experience, PR Talent’s Jim Delulio and Danya Proud will share their outlook for independent practitioners and offer strategies for how they can survive – and thrive!

Supply and demand in Greater Los Angeles

Industries with the greatest short- and long-term new business potential

Growth drivers, including traditional, digital and other specialties

How to go after larger budget assignments?

Contracting, subcontracting, contingency and part-time hiring trends

Challenges facing solo practitioners

What rate to charge?

Differentiating yourself in a competitive market

Smoothing out revenue peaks and valleys

Manage your business — and your career

What it will take to succeed as an indie in the next five years

How to work with an executive recruiter to build your business

What if you want to transition into a full-time role?

Strategies for continuing professional development

About PR Talent

PR Talent is a leading executive search and recruiting firm specializing in public relations opportunities at all corporate and agency levels. Its specialties include consumer branding, digital entertainment, consumer technology, healthcare, B2B, social media, social marketing, deep tech, corporate communications and internal communications.

Jim Delulio, PR Talent president, founded the firm in 1998 and has more than 25 years of PR experience in Southern California. He previously served as EVP of PainePR (now Citizen Relations) and SVP of Rogers & Cowan’s corporate division. He began his career with Burson-Marsteller in New York.

Danya Proud leads Midwest and Southwest recruiting for the firm. Blending national agency experience with more than a decade at McDonald’s, she offers strong insights and savvy for both PR Talent clients and candidates. She started her PR career in London and has worked extensively in the U.S., Asia and Europe.

SOLD OUT! Independent Practitioners Alliance Luncheon - The Future of the Independent Practitioner
2017-09-06 12:00 - 13:30 | Taix French Restaurant, 1911 Sunset Boulevard, Los Angeles, CA, 90026, United States
This event sold out quickly! Please consider attending an upcoming event:
October 4 – Diversity in Hollywood
October 14 – At Breakfast With….Los Angeles Olympic Organizers

The Future of the Independent Practitioner
A 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in the region was an independent practitioner. With the rise of the gig economy, that number has steadily increased. But is there enough business out there to support a growing number of indies?
Pulling from a combined 50 years of public relations and PR executive search experience, PR Talent’s Jim Delulio and Danya Proud will share their outlook for independent practitioners and offer strategies for how they can survive – and thrive!
Supply and demand in Greater Los Angeles

Industries with the greatest short- and long-term new business potential
Growth drivers, including traditional, digital and other specialties
How to go after larger budget assignments?
Contracting, subcontracting, contingency and part-time hiring trends

Challenges facing solo practitioners

What rate to charge?
Differentiating yourself in a competitive market
Smoothing out revenue peaks and valleys

Manage your business — and your career

What it will take to succeed as an indie in the next five years
How to work with an executive recruiter to build your business
What if you want to transition into a full-time role?

Strategies for continuing professional development

About PR Talent

PR Talent is a leading executive search and recruiting firm specializing in public relations opportunities at all corporate and agency levels. Its specialties include consumer branding, digital entertainment, consumer technology, healthcare, B2B, social media, social marketing, deep tech, corporate communications and internal communications.

Jim Delulio, PR Talent president, founded the firm in 1998 and has more than 25 years of PR experience in Southern California. He previously served as EVP of PainePR (now Citizen Relations) and SVP of Rogers & Cowan’s corporate division. He began his career with Burson-Marsteller in New York.
Danya Proud leads Midwest and Southwest recruiting for the firm. Blending national agency experience with more than a decade at McDonald’s, she offers strong insights and savvy for both PR Talent clients and candidates. She started her PR career in London and has worked extensively in the U.S., Asia and Europe.

THIS EVENT IS SOLD OUT. THERE ARE NO WALK-IN SPOTS AVAILABLE!
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At Breakfast With...Broadcast Reporters
2017-08-09 07:30 - 09:00 | Southern California Gas Company, 555 West 5th Street, #2900, Los Angeles, CA, 90013, United States
Imagery is a powerful way to get a story across, and Los Angeles has five tv stations that broadcast several hours of news apiece every day. At this ABW, meet some of the city’s TV reporters and learn how they put stories together, what their turnaround time is for stories, what types of stories are hot right now and how best to support their efforts.

SOLD OUT! At Breakfast With...Broadcast Reporters and Producers
2017-08-09 07:30 - 09:00 | Southern California Gas Tower, 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, 90013-1011, United States
SOLD OUT!!! NO SALES AT THE DOOR AS THE ROOM IS AT CAPACITY!
Imagery is a powerful way to get a story across, and Los Angeles has five television stations that each broadcast several hours of news every day. At this ABW, meet some of the city’s TV reporters and learn how they put stories together, what their turnaround time is for stories, what types of stories are hot right now and how best to support their efforts.
Panelists:
Philip Drechsler, Investigative Producer, NBC4 I-Team
Nicolette Medina, Producer, Special Projects, CBS2 | KCAL9
Jacqueline Ramirez, Executive Producer, A Primera Hora, KMEX

Location
The Gas Company Tower
555 W. 5th Street (corner of 5th and Olive)
2nd Floor (Conference Room 2A)
Los Angeles CA 90013-1011
Parking is available at Pershing Square between Hill and Olive and lot located on 6th Street and Grand – (5 min. walk) Sorry, no parking validations.
Sponsored by:

This event sold out! Thank you to all who are attending.

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Annual Summer Mixer!
2017-07-19 17:30 - 20:00 | CA

Annual Summer Mixer!
2017-07-19 17:30 - 20:00 | Offices of Porter Novelli, 5353 Grosvenor Blvd., Los Angeles, CA, 90066, United States
Mix it up in Playa Vista at the PRSA-LA Annual Summer Mixer.
►Hosted beer and wine
►Refreshments
►Appetizers
►Cotton Candy
►Catch up with PR colleagues and meet new ones
Offices of Porter Novelli
5353 Grosvenor Blvd.
Los Angeles, CA 90066
Free parking in the parking structure adjacent to the building…follow the signs to the event!
Only $10 for Members and $20 for Non-Members
PRSA-LA MEMBER Young Professionals attend FREE! Courtesy of Zignal Labs
Beer provided by:

Registration for this event has closed. There will be a limited number of walk-in spots available for $20 each.

Sponsored by:
